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Departments

The following Business Certificates and Trade Names were issued or renewed during the month of October 2007.

AGAWAM

Carla Santia & Associates
154 Brookfield Lane
Carla Santia

Coach T’s
360 N. Westfield St.
Beverly J. Weil

AMHERST

C & C Clothing and C.D.’s
233 North Pleasant St.
Danielle Lesure

Choice Travel of Amherst
12 White Pine Road
Ati Jain

Cross Culture Journey’s
12 White Pine Road
Ati Jain

Rampage
233 North Pleasant St.
Valerie Vasquez-Alexander

Third Eye Production
28 Amity St.
Adrian D’Errico

CHICOPEE

Gracey’s Cleaning Services
155 State St.
Grazyna Syrek

Jan Peters Pottery
159 Moore St.
Janice B. Peters

Sayegh Jewelers Inc.
601 Memorial Dr.
James A. Sayegh

Zasco Productions Inc.
340 McKinstry Ave.
Michael W. Zaskey

EASTHAMPTON

Molly Montgomery Painting
69 Pleasant St.
Molly Montgomery

EAST LONGMEADOW

All For You Agency
469 Prospect St.
Galina Gertsezen

Bretta Automotive
20 Dorset St.
Roland Bretta

Caldwell Banker Residential Brokerage Real Estate School
55 North Main St.
NRT New England, LLC

College Counseling Services
14 Baldwin St.
Joan Tompkins

International Paintless Dent Removal
302 Somers Road
Wayne Pilon

The Pizza Shoppe
134 Shaker Road
Nichloas Giuggio

GREENFIELD

Carried Away
10 Miles St.
Mona A. Minor

Cycle Werx
322 Deerfield St.
Peter R. Graves

Freelance Writing By Josephine
57 Congress St.
Josephine Griswold

Hannoush Jewelers
269 Main St.
Joseph Hannoush Family Inc.

HADLEY

Barley Education Associates
105 Honey Pot Road
Patrick L. Leighton

Buck Brothers Concrete
340 River Dr.
Leonard Buck

Ken’s Catering
61 Middle St.
Kenneth Berestka

HOLYOKE

Barber Magic
1312 Dwight St.
Laura M. Renardson – Chabot

Eastern Arts MA
50 Holyoke St.
Lian Liu

Kid’s Foot Locker # 6715
50 Holyoke St.
Delphine Coot

Libreria Roca de Santidad
364 High Street
Juan Morales

Rayzor Sharp Images
118 Maple St.
Raymond Rodriguez

Sam’s Food Stores
515 High St.
Syed A. Ali

Sporting Chance Inc.
50 Holyoke St.
Rick Gileau

T. J. T. Furniture Store
677 High St
Margarita Herrera

LONGMEADOW

Accounting and Management Services
109 Colony Road
Monica Crowley

C & S Marketing
50 Yarmouth St.
Carlo A. Simeoli

FARaero
100 Cobblestone Road
Michael Gitlen

LUDLOW

Element Salon & Day Spa
21 Harding St.
Dani Montgomery

Golden Age Club of Ludlow
37 Chestnut St.
Florence M. Perrault

Joseph Kozicki Plumbing & Heating
153 Chapin St.
Joseph Kozicki

NORTHAMPTON

Healthy Homecare
71 Gleason Road
Sarah W. Nenner

Kunhardt Financial & Insurance Strategies
8 North King St.
Daniel B. Kunhardt

Prism Transcription
61 North Main St.
Mary Cassidy

Shelburne Falls Coffee Roasters
124 King St.
Curtis Rich

Staples
136 North King St.
Staple the Office Superstore Inc.

The Historic College Inn
74 Bridge St.
Todd Marchefka

PALMER

Northern Drywall
3119 Main St.
Jason Lebeau


 

O’Connor Auto Body
45 Commercial St.
Daniel P. O’Connor

Office Care of New England
55 Beacon Dr.
Kathleen Dyer

Rainbow Realty
324 Old Warren Road
Lewis Paul Councilman

RepairMasters
9 Ridge Road
James M. Hurley

SPY Enterprises LLC
2278 Main St.
Lynn Sampson

Total Quality
3171 Foster St.
Keith Lindsey

USAVE Discount Mattress
241 Wilbraham Road
Richard Plante Jr.

Walt’s Wallpapering & Painting
77 Nipmuck St.
Walter J. Reynolds

SOUTH HADLEY

Bridal Heirlooms
17 College Highway
Christine Auffrey

Covet Audio
51 Lamb St.
Eugene C. Trottier

Intelicoat Technologies
28 Gaylord St.
Robert B. Thumith

My Mushroom Mittens
536 Newton St.
April Prentiss-Was

Quality Auto Repair
3 Main St.
Brian Bogart

SOS Heating and Air Conditioning
89 Pitroff Ave.
Timothy Sosnicki

SOUTHWICK

Craft Manor Gifts
160 Point Grove Road
Raymond J. Coperchioli

SPRINGFIELD

J&D Polishing
33 Mohawk Dr.
Dennis Nelson

JC Remodeling
12 Ames St.
Melvin J. Gali

Jaisiah’s Dream
276 Longhill St.
Lucy L. Savage

Joey’s Place
356 Parker St.
Roberto Galvan

Knox Food Market
17 Knox St.
Tariq Mahmood

Latin Barber Shop
2881 Main St.
Jose Miguel Gonzalez

Le’ Buddies Helping Hands
79 Rochelle St.
Althea Carter

Liranzo Restaurant
895 Carew St.
Andrea Liranzo

Love 2 Sparkle Boutique
45 Monticello Ave.
Heather Ann Watling

New Era
902 Carew St.
Jason Torres

Payson Renovation
36 Wildwood Ave.
Stephen Carl Payson

Pennington Painting Company
363 Sunrise Terrace
Dustin Pennington

Puerto Del Sol Travel
270 Grisham St.
Maria R. Lozada

Pyramid Services Company
20 Dartmouth St.
Gregory R. Gavin

Reliable Painting and Roofing
217 Chapin Terrace
Eric Warren

Small Repair/PC
50 Hollywood St.
Fred Moskowitz

Tree Huggers Tree Care
85 North Branch Parkway
Norbert Maleshefski

White Glove Cleaning
28 Beaumont Terrace
Chandlen Daniels

YNV Entertainment
22 Phoenix St.
Moises Cepeda Jr.

WESTFIELD

Angelo’s Market
266 Elm St.
Angel Morales

Frankie’s Barber Shop
36 Mechanic St.
Frankie C. Pileggi

Liberty Exercise & Wellness
15 Coolidge Ave.
Susan M. Gouin

North East Lawncare & Landscape
543 West Road
Jeffrey Stokowski

Tobacco Barn
53 Elm St.
Mina Rishamwala

Wal-Mart
141 Springfield Road
Wal-Mart Stores East, LP

Wintersales
80 Tannery Road
John D. Strauss

WEST SPRINGFIELD

Greenwich Logistics International
71 Craig Dr.
Aloyce C. Assenga

Los Duenos Del Estilo Barber Shop
1146 Union St.
Luis Rivera

Sol’s Tire Service Inc.
953 Union St.
William R. Ellis

S.T.A.N.
791 Piper Road
Stanley J. Zalewski

T-130 Productions
11 Pleasant St.
Christopher Thibault

Ten Thousand Angels
1130 Memorial Ave.
David John Rowe

West Side Hypnosis
12 Railroad St.
Louise Ellen Jahr

Zenith Auto
86 Exposition Ave.
Igor Kuznetsov

Opinion

This issue, BusinessWest begins a series of articles on how other cities are faring with the challenges facing all urban centers in the 21st century, with the goal of identifying strategies and philosophies that may be incorporated in this region. We start with Lowell, a community similar to Springfield in many ways — it is a former manufacturing (textiles) hub, runs along a major river, pursued minor league baseball (successfully), and was managed by a finance control board during its darkest days — and also a community hailed by many as a model for urban revitalization.

The comeback effort, waged over the past 30 years or so, was recently called into question by some academics and economic development experts, who say that Lowell hasn’t created enough new jobs and still has high rates of poverty. This may be true, but by most estimates, what Lowell has accomplished is worthy of praise and emulation. The city is vibrant, with perhaps 3,000 more residents living in its downtown (most all of them with disposable income) than just seven years ago, and it has re-invented itself as a cultural destination, and an attractive place to live and work.

Springfield has those same goals, but it faces some handicaps that Lowell doesn’t. It is too far from Boston and the Route 128 beltway to gain appreciably from the strong economy there. Meanwhile, it doesn’t have the millions of square feet of vacant mill space that developers transformed into condos and apartments in Lowell’s downtown area.

But there are plenty of lessons Springfield officials can take from Lowell, and we hope they do. Here are a few:

  • Embrace the Past: Lowell’s revitalization efforts started with the Lowell National Historic Park, which pays tribute to the city’s heritage as a planned industrial city, and it was moved forward by the fact that the city didn’t bulldoze all those old mills. Springfield can learn from this and try to create more cultural and historical attractions. The Armory museum is already here, and it can supplemented by facilities that recognize the city’s manufacturing heritage, the products made here, the many ‘firsts’ for which the city is known, and the entrepreneurs who started those ventures.
  • Focus on Market-rate Housing: Lowell found a way to add market-rate housing to its downtown without displacing poor residents and those in subsidized housing. Springfield can do the same, but it will have to be more creative. It doesn’t have mills, but it does have upper-floor spaces in many buildings downtown. And if the struggles to attract commercial tenants to One Financial Plaza continue, maybe, just maybe, several floors could be converted to market-rate (not subsidized) housing. It may be necessary to incentivize developers to build such projects, and if that’s the case then the city needs to find a way.
  • Embrace the Arts: The key to urban residential development in any city is to make that urban area attractive enough for people to want to live there. Thus, Springfield has a lot of work to do. Part of the success formula in Lowell was a full embrace of arts and culture. The city boasts a number of museums and galleries, and hosts several music and cultural festivals each year. These assets are complemented by restaurants and clubs that keep the downtown humming throughout the day. Springfield can and must do the same.
  • Foster Teamwork: Little of what has happened in Lowell could have been accomplished without teamwork and consensus-building. Creating the same type of working environment in Springfield will be an important assignment when — and even before — the control board eventually finishes its work here. One planning official in Lowell said a key to progress there was the ability to get officials to share in the responsibility for getting things done — and then share the credit. This may be the most important lesson Springfield can learn.
  • Be Positive: It would wrong to say that the “Lowell miracle,” as some call it, was made doable by a can-do attitude. But it certainly helped. At some point early in the revitalization process, Lowell started believing in itself. In Springfield, it seems, a ‘can’t-do’ attitude seems to prevail.
Opinion
STCC Technology Park Is an Asset for the Region

Lost in the controversy earlier this year about the possible location of a new state information technology center either at the STCC Technology Park or in the former Tech High School on Elliot Street is the vital role the tech park has played, and will need to play, for Western Mass. to be considered an inviting address for new, emerging, or native tech-savvy companies.

When former STCC President Andrew Scibelli had the vision to create a technology business park adjacent to the college campus, he, and those of us who were part of the founders’ team, were responding to changes evident in a global marketplace early in the high-tech revolution. It was bold, risky, and the first of its kind.

It was just that kind of ahead-of-the-curve thinking that led STCC’s first president and visionary, Edmond Garvey, to establish STCC, known then as the Springfield Technical Institute, in 1967, turning a suddenly defunct federal armory into a center for technological learning.

Just 10 years ago, around the time the technology park was launched, E-mail and use of the Internet in daily commerce was still in its infancy. That the technology park has grown, changed, and broadened its scope is a testimony to just how fluid and dynamic this new age of technology is. Just as Edmond Garvey saw a niche to fill, so too did all of us who were involved in the startup of the park.

As I exit at the end of October from my service as chairman of the STCC Assistance Corporation Board, I leave satisfied that the park has upheld its original mission but also acutely aware that it will need vision and renewed commitment from all involved in order to respond to a rapidly changing and expanding business environment.

So much has changed, yet the focus, and need for the technology park, have never been greater. Events in the global marketplace and the acceleration of technology at all levels of business and commerce make the case that not only was development of the park the right thing to do, but that it is a critical piece of the puzzle in attracting new business development.

Flying somewhat under the radar to date, the park now has a broad range of business concerns that represent an asset to Springfield, the region, and STCC. These include organizations such as One Communications, the largest privately held competitive telecommunications provider in the U.S.; C2C, the E-mail archiving and management firm; and national and regional companies such as Verizon and Western Massachusetts Electric Company.

On the other end of the spectrum is a company like Mind Wing, a small startup technology firm born in the Curtis Blake Day School at American International College that recently graduated from the STCC Incubator. The park also hosts the National Center for Telecommunications Technology, the advanced technology center that develops and pilots telecommunications courses in high schools and colleges. It is a testimony to the original vision that organizations large and small have the confidence to be stakeholders in the park.

The park has also attracted a breadth and scope of business concerns that are utilizing the park’s unique assets of security and redundant digital capacity. These are important elements needed by growing technology-based companies and can be duplicated nowhere else in the Valley.

And it isn’t just those of us who had a founding role who feel this way. The park has won some national acclaim over the years: in 2001 the Economic Development Administration recognized it for ‘Excellence in Urban Development,’ and the International Economic Development Council bestowed its Excellence in Economic Development Award on the park in 2002.

At the end of the day, it isn’t about awards or recognition, or about my own view of the Technology Park’s success and prospects.

What’s at stake here is how we do business as a larger community — putting on display all of the region’s assets as we go about the task of advancing economic development in the region.

And, as Edmond Garvey proved to all of us, we shouldn’t limit our own thinking about what is possible.

Brian Corridan is the outgoing chairman of the Springfield Technical Community College Assistance Corp.

Features
As Confusion Mounts, Cautious Optimism Surrounds Health Insurance Reform
Christine Phillips and Carole Parlengas

Christine Phillips (left) and Carole Parlengas of United Personnel say health insurance reform could have some rocky times ahead, but they view the changes as necessary and important.

‘One calendar month is the calendar month, commencing with the first calendar month following the first day of employment, unless the first day of employment is the first day of a calendar month, in which case the calendar month commences with the first day of employment.’

That’s how one sentence, regarding employee start dates and how they affect a company’s calculation of full-time equivalent (FTE) employees, reads on the Mass. Office of Labor and Workforce Development Web site.

Carole Parlengas, vice president and CFO, and Christine Phillips, executive vice president with United Personnel, a staffing agency based in Springfield, said it’s also a good example of the verbiage surrounding the Commonwealth’s health insurance reform legislation that has their heads spinning.

“If just one sentence is overwhelming, think of all the other things we haven’t even seen yet,” said Parlengas, to which Phillips added that, while in many respects United Personnel has stayed ahead of the game in terms of implementing new requirements, there’s still an anxiety level surrounding what needs to be done, and how.

“From the beginning, we’ve said that we will work with whatever the state gives us in order to stay legally compliant and in step with the legislation,” said Phillips, “but we’re still nervous, because we’re not always sure what the state is doing. And from what I’m hearing, we’re actually ahead of some other companies who’ve gotten lost in the quagmire and are waiting for more direction.”

United Personnel represents the business sector that could be experiencing the most problems with the Commonwealth’s implementation of health insurance reform, signed into law by former Gov. Mitt Romney in April 2006. It requires all Massachusetts residents to have health insurance — the deadline was this past July — and through mandates and new filing requirements, places this responsibility not only on individuals, but state agencies, health plans, and employers as well.

Devil in the Details

While the plan has received little public criticism of late on administrative or legislative levels, employers are beginning to feel the weight of the new paperwork required by the law.

Staffing agencies are particularly stymied, trying to understand how to efficiently file new forms when employees are temps, often starting a new position multiple times throughout the year. This makes it difficult to pinpoint how many FTEs an agency actually has, not to mention those employees are scattered throughout various businesses, not contained in one office.

“I don’t think the administration ever thought about transient employees,” said Parlengas, who, over the course of the last month, has attended several meetings with legislators, health insurance companies, and other staffing agencies across the state as they scramble to find their place in the puzzle. “They thought of seasonal and part-timers, but not the temps.”

This concern has moved closer to the forefront in recent weeks due to the arrival of the first round of new annual filings for employers that are part of the legislation.

Employers were notified the week of Sept. 24 that beginning on the first of October, they would receive their first Fair Share Contribution report (FSC), which can be completed online and details whether or not an employer with 11 or more FTE employees has made a ‘fair and reasonable contribution’ to their employees’ health insurance, and if not, to what extent a per-employee Fair Share Contribution (of up to $295 per employee annually) must be paid.

Employers have also received a second form, the Employer Health Insurance Responsibility Disclosure report (HIRD), which confirms whether or not an employee has been offered a Section 125 plan, a pre-tax payment system for health coverage and the minimum requirement for employers. Forms must be signed by each employee regardless of their decision to accept or decline the plan, and must be kept on file for three years.

Further, they must be filed with the state by Nov. 15, and that quick turn-around has many people reeling. Staffing agencies have arguably felt the pressure first, but Phillips said she wonders if similar worries will surface in other industries, such as health care, which employs a large number of per diem employees, and in restaurants, in which servers rarely work ‘normal’ hours.

“The data is the scariest thing; it’s going to be a few rocky years for some companies,” she said. “It’s the biggest piece of this right now — record-keeping, and producing the data the state needs.”

In some ways, the problems brought on by the new filing requirements start at a very basic level, Phillips noted. For one, the computer systems currently used at United Personnel have no way of ‘answering’ the questions posed by the state: questions such as ‘what is the percentage of the premium cost for individual coverage your business offered to contribute for all full-time employees?’

“We need certain tools in order to report the data correctly that we don’t have; our databases weren’t built to deal with such sophisticated queries,” she said, adding that for now, the process has become a very human one — and therefore very time- and resource-consuming. “It’s daunting that record-keeping has become so important … especially when we don’t even understand what constitutes a calendar month.

“I think that when this was being planned out, the administration was thinking in terms of standard jobs, and standard hours,” she continued. “When I think of people in restaurant and hospitality jobs, or the medical field, I think they must have some of the same challenges as we do. I don’t think the administration thought long on logistics.”

Painting with a Broad Brush

Still, some with a bird’s-eye view of the reform say that while some roadblocks are bound to crop up, the plan has moved ahead as smoothly as they could have hoped.

Mike Widmer, president of the Mass. Taxpayers Assoc. (MTA), spoke with BusinessWest a year before the health coverage deadline, and at that time cautioned employers against leaping to any conclusions when the legislation’s reporting components began to fall into place.

“The classic, Massachusetts response at the first sign of trouble is ‘man the torpedoes,’” he said in May 2006. “We have to keep working, to progress into new territory.”

Today, his sentiments have not changed much.

“Massachusetts gets very high marks for how well the implementation has gone, and I include the Connector in that,” said Widmer, referring to the Commonwealth Health Insurance Connector Authority, an independent public authority created to implement significant portions of the health care reform legislation, including assisting qualified Massachusetts adult residents with the purchase of affordable health care coverage.

“The administration in general deserves high marks for implementing health care reform. It could have been a problem with a Democratic governor taking over after a Republican governor, but they’ve been sensitive to this and have not tried to reinvent solutions to the issues.

“It took a broad and unusual coalition to pull this off, and a group of constituencies sought to achieve compromises that have held together,” Widmer continued. “We’ve enrolled 200,000 people to date, and moreover, the Connector Authority votes on tough issues, like affordability. Those votes have been largely unanimous, and that reflects the compromise and proves that the board is not going to the mat on every issue.”

Widmer said he, too, has some looming concerns despite his confidence in the system, including the possibility of losing key federal funds.

“We are negotiating with the federal government to maintain funding in 2008 that is critical,” he said. “Once the reform was in place, they approved it, and we didn’t lose the money, but now, we must re-evaluate, and that’s going to determine how much funding we’ll get.”

The Finer Points

Jeff Ciuffreda, vice president of Government Affairs with the Affiliated Chambers of Commerce of Greater Springfield, agreed that while much remains to be seen, the current climate in the region seems to be one of acceptance of the law, and of respect for its objective. But like Widmer, he also guards his optimism.

“The roll-out of the products is being seen as fairly good,” he said, “and overall, we haven’t heard a lot of negative feedback. I do hope, though, that there aren’t too many people adopting a ‘let’s-wait-and-see’ attitude.”

Ciuffreda said he fears some employers may be unclear on some of the details of the legislation, in particular the role of the Fair Share Contribution, and that this could create a backlash later in the year as tax time approaches.

“I hope this lack of feedback isn’t a sign that employers are not understanding some of the fine complexities of the law,” he said. “When they file their taxes, they could face the first phase of penalty, and we could hear more complaints.

“The biggest misconception is that the Fair Share Contribution of $295 is a good deal, but that’s just the first part,” he added. “It could get exceedingly worse for those employers.”

That’s because if employees at a given company (of 11 employees or more) accrue more than $50,000 in health care costs drawn from the free care pool the legislation is aimed at eliminating, the employer is responsible for at least a portion of the bill, and possibly the whole amount.

“If the legislation hasn’t gotten people’s attention, those penalties will,” said Ciuffreda. “They’re not meant to fine; they’re meant to make health care ultimately more accessible for everyone, and by the end of this year, we’ll have a clearer picture as far as how that is progressing.”

Agents for Change

Despite the challenges they’re currently facing, Phillips and Parlengas also agreed that with any new legislation, especially one with such broad implications, there are bound to be some stumbling blocks.

Overall, though, they’re optimistic that the Commonwealth’s health insurance reform will achieve its goal — to make health care universally accessible to Massachusetts residents.

“We’re patient, and we’re positive,” said Phillips. “We have a commitment to making sure we’re compliant and we take doing business in this state very seriously.”

“Something needed to be done,” added Parlengas. “Even though it’s confusing now, and the employer bears the brunt — it’s important.”

Jaclyn Stevenson can be reached at[email protected]

Sections Supplements
O.C. White’s Success Stems from 113 Years of Bright Ideas
Richard May

O.C. White’s owner, Richard May (left), and his son, Richard, stand near some of the company’s lighting offerings.

Richard May, owner of The O.C. White Company in Thorndike, has a wide array of antique lights and magnifiers adorning his office.

All of them are products made by his company, a lighting, audio, and magnification fixture manufacturer, at the start of its 113th year in business. May hopes to acquire several more, displaying them in a showroom now being devised in the six-story mill building in Thorndike, a village of the town of Palmer, into which he moved the company in March.

“It’s going to be designed as a ‘walk through time,’” May explained, noting that the showroom will have a museum-like feel and display some of O.C. White’s earliest and latest contributions to the industrial world.

Many of the items are collector’s items today, as they’ve been used through the years everywhere from textile mills to battleships. That’s a good thing for the O.C. White name, becoming more recognizable each year among antique dealers, but not for May himself, who, despite owning the company at which they were manufactured, must scour flea markets and online auctions regularly, paying top dollar for each and every piece. He purchased one lamp directly from the Edisonian Museum, a collection of antique electrics.

“There are a great many variations,” said May. “Some I’ve never seen, even after 40 years with the company. I find most of them on eBay, where antique dealers don’t think twice about paying thousands. The original molds stamped that O.C. White name right onto the piece, and that’s what the collectors look for.”

A Business with Bite

O.C. White has an intriguing history that is still being written. The company was founded in Worcester in 1894 by Otis White, a dentist who, after failing to find such an instrument in the marketplace, invented a small reflector — illuminated by a flame — to peer at teeth from all angles.

“Basically, he started this company out of need, but he was quite the inventor,” said May.

Records from those times are sketchy — “in the early years, everything was just spoken, not written down,” May noted — but White is also rumored to have invented the first tilt-back dentistry chair, before moving on to create a long-armed, swiveling light that could be easily moved back and forth from a stand.

This invention is documented, by four awards garnered by White at the 1901 Pan American Exposition, a precursor to the World’s Fair. The awards, a gold, silver, bronze, and honorable mention, hang in May’s office as a reminder of the company’s auspicious roots.

Throughout the next 50 years, O.C. White diversified, and began to create a wide range of industrial-strength lighting fixtures, including some for battleships during World War II.

By the 1950s, the company had also become the nation’s largest machine light supplier, working with nearly all machine builders in the country.

May’s father, Robert May, was working as a sales representative in the lighting industry at that time, and in 1962, he purchased O.C. White from the White family. The machine lighting market had begun to decline by the 1960s as Japanese outfits positioned themselves as the world leaders in that realm, but O.C. White was able to shift with the times, developing and manufacturing new products that catered to the electronics industry — items like draftsman’s lights, spring-armed lights, and other work-oriented products designed for industrial use and abuse.

“Our forte is offering products with a form, function, and fit that is superior to existing products on the market,” said May. “We’re not a retail outfit because we can’t outprice the lights and fixtures you’ll find at retail stores, so we make the best products that aren’t priced for normal, regular use.

“That’s how our company is different – the quality,” May continued. “It’s possible for one of our products to hold up for years and withstand the greatest abuse.”

Brick and Switch

The company moved its headquarters from Worcester to Three Rivers, another village of Palmer, in the 1980s, and recently relocated to its new home — a 92,000-square-foot brick mill building once used by Thorndike Awning, and later by Federal Paperboard, among a handful of other manufacturers. O.C. White will use all but 20,000 square feet of the property, which May said will be leased. In addition, he’s taken on what he estimates will amount to about $600,000 in renovations.

“The building is a great shell, but it needs several upgrades to bring it up to current levels for manufacturing today,” he said, noting that the historic showroom will be one aspect of those improvements, doubling as a conference room for clients and distributors, and a tutoring mechanism for new hires.

The latter will instill the importance of the O.C. White name and story, but also introduce the newest products available to the company’s 250 distributors, and how and why they came to fruition.

Today, the company still specializes in spring-arm light fixtures, as well as a suite of newer products that speak to the outfit’s ability to continuously shift gears along with the economy. It has a medical and life sciences division, for instance, that produces high-power microscopes, video monitors, and high-resolution video screens. Imaging firms such as Olympus and Leica use O.C. White components in their products. May said his company both designs and manufactures such items, sometimes contracting a portion of the manufacturing with other U.S. companies, but often completing every step in-house.

Lights and magnifiers for microscopes have become core products, as have lights for video systems and heavy-duty microphone arms that are considered some of the best in the broadcast industry. The product lines may have diversified, but May said that devising sturdy, long-lasting products is still very much a part of the O.C. White mission.

“Every day, you can see our microphone arms on television,” said May, who designs many of the products he sells himself along with O.C. White’s engineers. “They have the best functionality and hold far more weight, without jiggle or squeak. That means they won’t affect radio and television transmissions, and that’s made them the industry standard.”

Moving ahead, May said LED, or light-emitting diode technology, is the future of the business — especially small fixtures used in detail work to view small items.

LEDs form the numbers on a digital clock, assist in the transmission of data from a remote control, illuminate watches, and signal when a household device is on. They’re essentially tiny light bulbs that fit easily into an electrical circuit, but unlike ordinary incandescent bulbs, don’t have a filament that will burn out, and don’t get especially hot.

“Electronics is dying,” he said, “so the key for us will be designing high-level, better-functioning LEDs.”

Light Duty

In the meantime, he’s on the lookout for a particular model of O.C. White lamps, one that hovered over seamstresses as they hunched over industrial sewing machines in the 19th and early 20th centuries.

Finding one will help complete the showroom May is building, but, more importantly, it will help shed more light on why this company with the rich history has a seemingly bright future.

Jaclyn Stevenson can be reached at[email protected]

Sections Supplements
Providing Care for Aging Parents

When an aging parent needs assistance to live at home, many children opt to provide the care personally. Often, the parent will not agree to hire health care professionals to provide care due to their inability to appreciate the decline in their ability to live independently. Occasionally, the parent has concerns regarding privacy or safety, and the only caregiver they trust is their child.

Regardless of the circumstances, the ‘caretaker child’ arrangement conjures up a variety of legal issues.

A caretaker child arrangement begins when either the parent begins residing with the child in the child’s home or the child begins residing, or continues to reside, in the parent’s home while receiving care similar to that of a facility.

hen the child resides with the parent in a caregiver capacity, it is common for the parent’s home or other assets to be transferred to the child as compensation. When the parent begins residing with the child, normally the parent’s home is sold and the proceeds are used to build additional living space for the parent in the child’s home or given to the child in exchange for the services the child agrees to provide.

In either situation, it is best to establish a care agreement. This is a contract between the parent and the child and possibly the child’s spouse, in which the parent agrees to pay the child (in either a lump sum or on an ongoing basis) or to finance an improvement to the child’s home, and the child agrees to care for the parent until the parent either passes away or is no longer able to perform two of the activities of daily living. These include bathing, eating, dressing, transferring, and toileting.

When establishing a care agreement, value must be associated with the services provided. One approach involves valuing the services as a package like those at a board-and-care facility, and this is only feasible when the services rendered are substantially the same as those rendered by such a facility. In this situation, the average monthly cost of the facility may be used in the agreement as the monthly cost of the care provided by the child.

An alternative approach involves valuing each service individually. This approach should be used when a child is performing only some of the caretaking activities or when there are indications that a non-caretaker child may challenge the agreement. Tasks performed by the child may include, but are not limited to, grocery shopping, meal preparation, accounting services, driving the parent to medical appointments, housecleaning, laundry services, etc. When using the individual pricing method, the child must keep a record of the services performed and receive payment based on the actual amount of service reflected on the time sheet.

In addition to valuing the services provided, there are various other provisions of the care agreement that are equally important. The purpose of the agreement should be clearly stated and should set forth the exact services that the child will provide as well as the location at which they will be provided. The parent’s space, as well as any common areas, should be described in detail. Additionally, the agreement should set forth whether the parent or the child is responsible for paying monthly utility charges, such as gas, water, and electricity, as well as yearly expenses, such as property taxes and homeowner’s insurance.

It is imperative that the parent and child decide under what circumstances the child is willing to care for the elder. The agreement should specifically state the terms and conditions upon which the parent or the child is allowed to cancel the contract. In order to avoid the appearance of an illusory promise on the child’s behalf, the agreement should provide that cancellation shall only occur upon the occurrence of specified conditions, such as when it becomes unsafe to continue to provide care in the home.

The services that the child provides with respect to housekeeping, laundry, meals, and personal assistance should be as detailed as possible. The agreement should detail a schedule for cleaning the parent’s room and establish parameters regarding the parent’s transport to and from medical appointments by the child.

The agreement should also address any property maintenance duties the child will perform, including, but not limited to, ensuring repair of the premises or its mechanical components as needed, mowing the lawn, additional landscaping and snow removal.

In addition, a formula should be provided to determine how increased costs will be calculated whenever anticipated. For example, if the elder pays $50 per month to cover the cost of food, any increase should be tied to the annual consumer price index increase or calculated in some other definable manner so that its application is precise. Without such a provision, a disagreement may arise between the parent and the child, which could, in turn, disrupt the ongoing performance of the agreement.

Any comprehensive care agreement should also address the disposition of the parent’s property upon passing or admission to a nursing home. As the parent’s last will and testament will govern the distribution of any remaining assets, the care agreement should mandate the execution of estate-planning documents by the parent.

The impact of a care agreement with respect to the parent’s long-term care financing options is substantial.

At present, the most common options for financing long-term care include obtaining long term care insurance, privately paying for care, or obtaining Medicaid benefits. When applying for Medicaid benefits, the Division of Medical Assistance will ask whether the applicant has made any gifts during the applicable look-back period. If gifts are found, the Division of Medical Assistance will assess a penalty upon the applicant. This penalty prevents the applicant from obtaining benefits for a certain time period based on the amount of the gift. When assets are transferred to a child as payment for care provided, it may be possible to avoid this penalty as the money was transferred to pay for services provided and was not merely a gift.

Although there are many issues to address when establishing a care agreement, the benefit of such an agreement far outweighs the effort involved in establishing one.

Outlining the responsibilities of each party will prevent most disagreements during the pendency of the agreement. Ultimately, working through the issues raised in a care agreement will lay the framework for a successful arrangement between the parent and the caretaker child.

Gina M. Barry is an associate with the law firm of Bacon & Wilson, P.C. She concentrates her practice in the areas of estate and asset protection planning, probate administration and litigation, guardianships, conservatorships, and residential real estate. She is a member of the National Association of Elder Law Attorneys, the Estate Planning Council, and the Western Mass. Elder Care Professionals Assoc.; (413) 781-0560;[email protected]

Sections Supplements
Misclassifying Construction Employees as Independents Can Lead to Serious Problems

Over the course of the past several years, there has been an upward trend in the misclassification of employees as independent contractors. While such a classification may have benefits to an employer, such as reduced insurance costs and certain tax benefits, it often has adverse affects on the individual that is misclassified, such as the inability to seek unemployment compensation when needed.

Construction companies are especially vulnerable to misclassifying their employees as independent contractors, and this can lead to very serious legal and financial penalties down the road.

To determine whether or not an individual is an employee, Massachusetts General Law states that an individual performing a service shall be considered an employee unless:

  • The individual is free from control and direction in connection with performance of the service, both under his contract for the performance of a service and in fact;
  • The service performed is outside the usual course of business of the employer; and
  • The individual is customarily engaged in an independently established trade, occupation, profession, or business of the same nature as that involved in the service performed.

The presumption that an individual is an employee may be rebutted only if the presumed employer established that it has met each of the above three tests. The employer bears the burden of proving all three conditions.

The Massachusetts Supreme Court has held that an employer’s direction and control of an employee versus an independent contractor follows the common-law analysis of a master-and-servant relationship. If the employer dictates stipulations such as mandatory work hours, place at which work is performed, and job oversight, with threat of discharge as penalty for lack of compliance and employer displeasure, the individual should be classified as an employee.

Although this three-part test seems straightforward, there are some instances where the line between employee and independent contractor becomes blurred. This is commonplace in the construction industry. Most construction projects have a general contractor and several subcontractors or independent contractors. But under what circumstances should these people actually be classified as employees of the general contractor?

By way of example, consider a home remodeling company that installs residential siding. It may be tempting to classify the company’s salesmen as independent contractors to avoid paying workers compensation and taxes. However, if these individuals’ sales appointments are generated and arranged by the remodeler, and the salesmen are required to show up at a predetermined time arranged by the remodeler, it would be a difficult legal argument to prove that the employer doesn’t have control over them. Therefore, the employer would fail the first requirement of the above, control over an employee.

The salesman is selling siding specifically for the remodeler, which would also cause his classification as an independent contractor to fail the second requirement that his business must fall outside the normal course of business of the employer, since selling siding is core to the remodeler’s business. By means of comparison, the marketing and accounting of the remodeling business may be subbed out to independent contractors, as these are completely outside the business of selling and installing siding on peoples’ homes.

In addition, the employer would have to prove in court that the salesman was customarily engaged in an independently established business of the same nature in order to pass part three of the above test. To be classified as an independent contractor, the siding salesman would have to be wearing the hat of his own independent enterprise or also selling products for other companies as well as those of the remodeler.

Continuing with our residential siding example, consider also the classification of siding installers. Those who work only on projects for a particular remodeler, with materials and tools supplied by that remodeler, at a rate set by the remodeler, and in a manner under which the remodeler determines when and how the subcontractor performs, would likely fail all three of the above stipulations classifying an independent contractor. Such conditions transform an independent contractor relationship into an employer/employee relationship.

A good example of the discrepancy between the employee/independent contractor designation centers on a case involving an insurance salesperson. The employer laid down many requirements, but when the salesperson visited clients or perspective clients, no one followed him to direct him as to details. He exercised his own skills and judgment, choosing among a number of allowable ways to present his products, and he closed sales as he judged best for each particular customer. Nonetheless, the court found him to be an employee.

In holding that he was in fact an employee, the court stated that his employer held a significant amount of discretion as to how he performed. For example, he sold only products of the employer, and he did not perform services of the same manner for any other employers. This finding proves that just because one performs services outside of an employer’s office, that does not always make him an independent contractor. The employer can still have a significant amount of control as to how the employee performs.

When a general contractor classifies his workers as independent contractors as opposed to employees, he usually does not provide for worker’s compensation insurance. Should one of those workers become injured, and it is later determined he should have been classified as an employee, the general contractor can be held liable for the worker’s pain and suffering, which is not permitted in a worker’s compensation claim. Similarly, if the general contractor’s workers’ compensation insurer conducts an audit and determines that workers should have been classified as employees and included on the workers’ compensation policy, they can back-charge the employer for the premium he should have paid. This can result in a large amount of money owed immediately.

Any employer, and in particular construction companies, should seriously consider the classification of their workers. Failure to do so correctly can lead to a multitude of problems in the future.

Adam J. Basch, Esq., is an associate with Bacon & Wilson, P.C. He is a member of the Litigation Department with expertise in the areas of construction, employment, and general litigation, as well as personal injury and creditor representation; (413) 781-0560;[email protected].

Sections Supplements
Giclée of New England Is Helping Turn Artists into Business Owners
Nancy Bryant

Nancy Bryant, owner of Giclée of New England, said her trade allows artists to thrive, not starve.

Nancy Bryant snapped her first photo with a digital camera at the start of this decade, and now has become one of the eminent digital artists in the region.

Her work has won awards, including one from the International Assoc. of Panoramic Photographers, and also earned her respect from a growing number of artists.

However, those artists, as well as several business owners, are increasingly seeking out Bryant to take advantage of the unique venture she incorporated in 2003 — Monson-based Giclée of New England, which is using still-emerging technology to lessen the accuracy of the term ‘starving artist,’ one piece of original artwork at a time.

It’s a term that some have trouble pronouncing, but many, especially creatives, hope to learn more about. Giclée (pronounced jee-clay) is an art and photograph reproduction process, which uses digital technology and archival inks, canvas, and papers to create long-lasting, high-quality images.

The process borrows its name from the French verb ‘to spray,’ as inks are sprayed onto paper or canvas by specific, commercial-sized digital printers. The archival nature of the prints the process creates (they last for 100 years or more, instead of just a few), as well as the color management it allows, are what make giclée prints unique, and also some of the best reproductions of artwork available for sale, in terms of resemblance to the original and longevity of the print.

From French to Folk

Giclée has an intriguing history; first developed in the early 1990s, one of its pioneers was Graham Nash, a fine art photographer better known for his musical career with Crosby, Stills, Nash, and Young. His company, Nash Editions, honed the method, and continues to offer it to photographers and artists from around the world.

But Bryant’s story is an interesting one, too, and it began with a yearning to make a living as an artist, one since expanded to help others do the same.

She graduated from Springfield Technical Community College in 1975 with a degree in graphic arts, and immediately began working in that field, pausing after a few years to start a family.

Bryant returned to college in 1988, this time at Westfield State, to complete her bachelor’s degree in fine arts. But upon completing her coursework in 1990, she realized that time and technology had made her previous job as a paste-up artist obsolete.

“My job no longer existed, and I had no computer skills,” she said, adding that she found a job working in the state’s former welfare system, where she stayed for 10 years, while becoming what she calls ‘a weekend artist.’ “It was a good, solid job, and I kept trying to create on my own time, but that’s a very frustrating thing for an artist.”

The tide began to turn, but without Bryant truly realizing it, in 2001, when her son bought her a small digital camera as a gift. The possibilities surrounding the new technology intrigued her, even though this was her first foray into the digital age.

Still, she stuck to family photos and snapshots until another development pushed her further into the digital art world. Her brother became ill, and when she went to visit him, she brought her new camera and began documenting his final days.

These portraits, titled Peter’s Journey, found their way into a local art show, and garnered some praise from other artists. One fan in particular caught Bryant’s attention, though, when he said as beautiful as the portraits were, they would soon fade, because she’d printed them on a standard desktop printer with commonly used inks.

“That’s when I realized that image permanence is an issue,” she said, noting that from that point, her immersion in the digital imaging world became nearly all-encompassing. Just months after receiving her first digital camera, she completed a course in PhotoShop, began researching long-lasting printing methods, and, like Graham Nash before her, stumbled upon giclée.

“I also finally told myself, ‘life is short. If you’re going to do it, do it now,’” she remembers. “So, I mortgaged the house, set up shop, and here I am.”

Art and Parcel

Since its start, Giclée of New England has grown each year and is now, says Bryant, a profitable operation doing a little bit better all the time.

She owns two of the massive giclée printers needed for the process, and has also expanded her services to include framing and large format printing of banners, posters, and signage (up to 44 x 40 feet). She also handles graphic design; business services including logo, letterhead, brochure, and business card design; image capture (creating a digital version of original artwork and photographs); and offers a sales and shipping service for reproduced artwork, used most frequently by working artists who reproduce their original work and sell prints, often limited edition sets, for additional profit.

The business has also grown to include the GoNE Inc. Gallery on Main Street in Monson, which displays a number of both original and giclée prints on a rotating basis.

“There are a lot of things going on,” said Bryant. “It really is a full-service shop, especially for artists. Since we can handle everything from the image capture of a piece of art to its sale, we’re helping artists make a living at what they do.”

What’s more, the very option of reproducing art is a new one for many artists, and that alone is causing business growth at Giclée of New England as the word spreads.

“A lot of artists are just beginning to discover reproduction,” she said, “as well as the idea that they can hold onto their original work longer, selling giclée prints for a few hundred dollars and getting more mileage out of it, while at the same time still being able to sell the original artwork, often for thousands.”

Image is Everything

Bryant said that as an artist herself, she also has a certain sensitivity for staying as close to the original creation as possible. In the early days of giclée, she explained, fading was an issue, but today’s inks, printers, and special canvasses and papers have largely negated that problem.

Later, there was the issue of metamerism, or the effect of various light sources on a print. Sunlight, for instance, could bring the pinks and reds out, while fluorescent lights cast a yellow or green hue. The newer printers, one of which Bryant owns and uses exclusively for artwork and so-called ‘critical jobs,’ have addressed this problem as well. The older printer at Giclée of New England won’t be put out to pasture, though, says Bryant — it’s perfect for banners and other non-critical orders.

But even as technology continues to improve, there is still a very strong human component to quality control at Bryant’s shop. She’s begun to develop a reputation around New England as one of the most accurate fine art reproducers in the region, due to meticulous study of her craft and attention to detail.

“I have spent countless hours learning my trade,” she said, noting that it doesn’t begin with feeding a digital file to a printer and pushing ‘start.’ Rather, Bryant must first capture the image, using a scanner mounted vertically on a hydraulic table. She then reproduces the original artwork, often in sections due to size, and readies the art for printing in PhotoShop. The method is called ‘scan and stitch,’ and amounts, in layman’s terms, to just that — piecing the image together to create a seamless product.

From that point, the image can be printed, but color correction still falls to Bryant’s eyes on many occasions, as she carefully compares the reproduction to the original.

“Sometimes, I get it on the first try. Other times, it can take 50 passes or more to get it right,” she said.

Either way, the finished print is close to indistinguishable from its original, and in the GoNE Gallery, Bryant has taken to noting which pieces are original, and which are giclée prints.

As she moves ahead with the business, Bryant said there are plenty of new plans brewing. She’s currently searching for a new home for the gallery, and is also planning to upgrade some of the equipment that is integral to the shop.
This could mean an investment of upwards of $50,000 — equipment includes digital cameras or camera backs, scanners, copy tables, and copy stands — but Bryant said a faster process will also translate into lower prices for her customers.

A Very Fine Art House

She’s also begun teaching courses, including adult education classes such as ‘how to read your camera manual’ and digital coaching for artists who hope to do some of the work she does on their own.

“I want to keep expanding to help artists market their work,” she said.

And as she does so, she’s helping the arts community thrive, printing her own creations more than ever, and perhaps giving Graham Nash a run for his money.

Jaclyn Stevenson can be reached at[email protected]

Departments

Museum Marks Fifth Anniversary

October-Jan. 27 & Nov. 15-March 9: The Eric Carle Museum of Picture Book Art in Amherst recently launched a full slate of fall programs in celebration of its fifth anniversary, including two special exhibitions. “Spiderwick: From Page to Screen,” opened Sept. 22 and runs through Jan. 27. The show explores the art of Tony DiTerlizzi and Holly Black’s The Spiderwick Chronicles, and follows the story’s translation to the big screen (coming Feb. 15, 2008). The second exhibition, “Children Should Be Seen: The Image of the Child in American Picture Book Art,” opens Nov. 15 and runs through March 9. The show features the work of 84 artists in a comprehensive survey of the best American picture book art of the last decade.

Money Smart Program

Oct. 30-Nov. 27: The Holyoke Credit Union will once again offer its free award-winning financial education program titled Money Smart, which covers a multitude of personal banking and finance subjects. The course will be conducted on Tuesdays from 6 to 8 p.m. for five consecutive weeks at the Holyoke Credit Union’s main branch at 490 Westfield Road, Holyoke. The program is free to the public, however, pre-registration is required. Registration may be made at any branch location or by calling (413) 532-7007.

Women Business Owners Conference

Oct. 31: The 14th Women Business Owners Conference, hosted by the Mass. Small Business Development Center Network, is planned from 8 a.m. to noon, followed by an optional lunch. The theme is “Succession Planning: Transition & Transformation.” Among the highlights of the morning will be a panel discussion on the legal and financial considerations that are paramount to sound succession planning. Registration is planned from 8 to 8:30 a.m. in Willits-Hallowell Center at Mount Holyoke College, South Hadley. For fees and more information, call (413) 737-6712 or visit www.msbdc.org/wmass.

CPA Tech Day

Nov. 2: Uplinc Inc. will host a CPA Technology Day at the Clarion Hotel and Conference Center in West Springfield, complete with breakfast, a vendor technology fair, lunch, and seminars on topics ranging from “Product and Document Management” to “Disaster Recovery.” Vendors participating in the daylong event include Xerox, Barracuda, AmeriVault, Hewlett Packard, and Cisco. The event concludes with a full open-bar social. Reservations are limited. For more information, call (413) 693-0700, ext. 221, or visit www.uplinc.com

Entrepreneurship Summit

Nov. 5: Bay Path College in Longmeadow will host its next Innovative Thinking & Entrepreneurship Summit at 4:15 p.m., featuring breakout sessions and a lecture by keynote speaker Nadine Thompson. Thompson is the co-founder of Warm Spirit, and co-author of Values Sell: Transforming Purpose Into Profit. Breakout session topics will include ‘Coach Me Into Greatness!,’ ‘Making the Leap,’ ‘Best Practices for New Business Launch,’ and ‘Creating a Guide for a Life You Love.’ The program is free; however, pre-registration is required. To register or for more information, visit www.baypath.edu. For questions, call Kellie Lavoie at (413) 565-1054 or E-mail her at [email protected]

Guerrilla Marketing

Nov. 7: Inspired by a guerrilla-marketing philosophy, this workshop will condense an MBA curriculum’s worth of marketing planning fundamentals to seven essential sentences. Participants will leave the workshop with an actionable document designed to focus on 30-, 60-, and 90-day marketing action items relating to the only four profit-boosting methods that exist for any business. The 9-to-11 a.m. session is planned at the Andrew M. Scibelli Enterprise Center, 1 Federal St., Springfield. The cost is $35. For more information, call (413) 737-6712 or visit www.msbdc.org/wmass

BayPath Lecture Series

Nov. 9: William A. Burke III, president of LENOX of East Longmeadow, will be the featured speaker for Bay Path College’s Innovative Thinking & Entrepreneurship Lecture Series in the Blake Student Commons on the Longmeadow campus. A continental breakfast will be served from 7:30 to 8:15 a.m., followed by Burke’s presentation on innovative thinking and entrepreneurship. LENOX employs more than 700 people and markets band saw blades, hand tools, and power-tool accessories in more than 70 countries. Seeking to capitalize on the brand equity of its linear-edge products and its efficiency on the factory floor, Burke initiated a strategy calling for aggressive growth. This growth was driven by new product development, imaginative marketing, and new sales strategies. Seating is limited, and registration is required. For more information, call Briana Sitler at (413) 565-1066 or E-mail her at [email protected]

Six Flags CEO To Address A.I.M.

Nov. 9: Marc Shapiro, president and CEO of Six Flags Inc., will outline his managing style for overseeing the world’s largest regional theme park company during the Associated Industries of Massachusetts Executive Forum meeting at the Westin Hotel, 70 Third Ave., Waltham. Registration begins at 7:45 a.m., followed by the program from 8 to 9:15 a.m. For registration information, call Julie Fazio at (617) 262-1180 or Chris Geehern at (617) 834-4414, or visit www.aimnet.org

Advertising Seminar

Nov. 9: Smart Moves Advertising will offer a free interactive advertising seminar from 9:30 a.m. to noon at the Clarion Hotel and Conference Center in West Springfield to all members of the Women’s Partnership and members of the Affiliated Chambers of Commerce of Greater Springfield. Speakers will be Janet Casey of Smart Moves Advertising, Joan Letendre of Letendre Advertising, and David Horgan of Horgan Associates. Attendance is limited. For more information, e-mail Janet Casey at [email protected]

Internet Marketing 102

Nov. 13: Level the playing field by learning best practices in advertising and how to better target your customers with keyword-triggered advertising on the big search engines. Additionally, participants will learn the pay-per-click advertising that works on Google and Yahoo. The 1 to 4 p.m. workshop is planned at the Andrew M. Scibelli Enterprise Center, 1 Federal St., Springfield. The cost is $40. For more information, call (413) 737-6712 or visit www.msbdc.org/wmass

WNEC Workshop

Nov. 13: Dr. Fran Harris, inspirational speaker and former professional basketball player, will present a workshop titled “Student Entrepreneurship” as part of a workshop series sponsored by the Law and Business Center for Advancing Entrepreneurship at Western New England College in Springfield. For more information, visit www.law.wnec.edu/lawandbusiness

SCORE Workshop

Nov. 16: Dave Wentworth, a SCORE counselor and businessman, will present ‘What Is the Future of Your Non-profit?’ from 9 a.m. to noon at the Scibelli Enterprise Center, One Federal St., Springfield. Wentworth notes that much of the workshop content was developed by the national SCORE organization under a Kellogg Foundation grant. A fee of $25 covers the cost of materials. For additional attendees from the same organization, the fee is $5. For more information and to register, call (413) 785-0314.

Bright Nights

Nov. 21-Jan. 1: Bright Nights at Forest Park in Springfield opens Nov. 21 and runs Wednesdays through Sundays until Dec. 9. Bright Nights will then be open nightly from Dec. 12 through Jan. 1. Buses run nightly from 5 to 6 p.m., and cars from 6 to 9 p.m. Sunday through Thursday, and from 6 to 9 p.m. on Fridays, Saturdays, and holidays. For more information on admission, call (413) 733-3800 or visit www.brightnights.org

Departments

The following bankruptcy petitions were recently filed in U.S. Bankruptcy Court. Readers should confirm all information with the court.

A1 Pizza
Durmaz, Koray
Durmaz, Jessica
a/k/a Savage, Jessica
86 Walter St.
Chicopee, MA 01013
Chapter: 7
Date: 09/14/2007

Acus, Donald E.
Acus, Sarah M.
a/k/a Cortesi, Sarah M.
21 Berkshire Ave.
Southwick, MA 01077
Chapter: 7
Date: 09/12/2007

Auger, Diane Marie
15 Chapel St.
West Warren, MA 01092
Chapter: 13
Date: 09/12/2007

Cahoon, Jean L.
155 Veazie St.
North Adams, MA 01247
Chapter: 7
Date: 09/10/2007

Day, Lee J.
88 Lyman Road #4
Northampton, MA 01060
Chapter: 7
Date: 09/10/2007

Darling, Patricia A.
1549 Allen St. Apt. 1
Springfield, MA 01118
Chapter: 7
Date: 09/10/2007

Doran, Amelia
PO Box 216
Great Barrington, MA 01230
Chapter: 7
Date: 09/12/2007

Fazio, Aldo R.
6 Lyric Ave.
East Longmeadow, MA 01028
Chapter: 7
Date: 09/10/2007

Fazio, Candice L.
a/k/a Brown, Candice
579 Barry St.
Feeding Hills, MA 01030
Chapter: 7
Date: 09/10/2007

Herbert, Oliver S.
Herbert, Elizabeth J.
a/k/a Rocasah Elizabeth J.
P.O. Box 60751
Longmeadow, MA 01116
Chapter: 7
Date: 09/10/2007

Hill, John E.
Hill, Marcia J.
79 Forest Ridge Lane
Agawam, MA 01001
Chapter: 7
Date: 09/13/2007

Jasienowski, Shannon N.
19 Helen St.
Chicopee, MA 01020
Chapter: 7
Date: 09/11/2007

Jones, Melanie F.
39 Duggan Circle
Springfield, MA 01119
Chapter: 13
Date: 09/12/2007

Kelley, Samuel T.
33 Claremont St.
Springfield, MA 01108
Chapter: 13
Date: 09/11/2007

Loomis, Thomas P.
11 Stanley St.
Greenfield, MA 01301
Chapter: 7
Date: 09/10/2007

Malejka, Patricia Ann
254 South St.
Holyoke, MA 01040
Chapter: 7
Date: 09/07/2007

Malone, Arthur D.
64 Carlisle St.
Springfield, MA 01109
Chapter: 7
Date: 09/13/2007

Malumphy, Bernard J.
58 Taylor St.
Pittsfield, MA 01201
Chapter: 13
Date: 09/11/2007

 

Neves, Bret J.
95 Stafford Road
Wales, MA 01081
Chapter: 7
Date: 09/14/2007

Owens, James J.
4 Williston Drive
Ware, MA 01082
Chapter: 7
Date: 09/14/2007

Parker, Wilmer A.
52 Pendleton Ave.
Springfield, MA 01109
Chapter: 13
Date: 09/13/2007

Pinney, Edward L.
a/k/a Pinney, Edward V.
Pinney, Stella A.
a/k/a Antico-Pinney, Stella R.
297 Granville Rd.
Westfield, MA 01085
Chapter: 7
Date: 09/07/2007

Provost, Judith A.
439 Beech St.
Holyoke, MA 01040
Chapter: 7
Date: 09/10/2007

Provost, Desiree N.
122 Bellwood Road
Springfield, MA 01119
Chapter: 7
Date: 09/12/2007

Ray, Rachel M.
88 Providence St.
Chicopee, MA 01020
Chapter: 7
Date: 09/12/2007

Richer, Michelle D.
58 Camden St.
South Hadley, MA 01075
Chapter: 7
Date: 09/10/2007

Rodriguez, Keishla
588 Chestnut St.
Springfield, MA 01107-2045
Chapter: 13
Date: 09/14/2007

Samimi, Behzad A.
36 Emerald Road
Springfield, MA 01119
Chapter: 7
Date: 09/11/2007

Slick, Nancy Marie
180 Montgomery Ave. Ext.
Pittsfield, MA 01201
Chapter: 7
Date: 09/14/2007

Smith, Eric T.
18 Lombard Ave.
East Longmeadow, MA 01028
Chapter: 7
Date: 09/10/2007

Sullivan, Kimberly A.
57 Chilson St.
Springfield, MA 01118
Chapter: 13
Date: 09/13/2007

Villemaire, James Clifford
24 Marion St.
Chicopee, MA 01013
Chapter: 7
Date: 09/13/2007

Watson, William Paul
28 Berbay Circle
Springfield, MA 01109
Chapter: 7
Date: 09/12/2007

Welz-Andrews, Ann
42 Navajo Dr.
North Adams, MA 01247
Chapter: 7
Date: 09/12/2007

Wolf, Donna Marie
4 Amostown Road
West Springfield, MA 01089
Chapter: 7
Date: 09/12/2007

Zorfas, Harvey
Zorfas, Cynthia W.
P.O. Box 256
Pittsfield, MA 01201
Chapter: 7
Date: 09/14/2007

Departments

MassMutual Financial Group has announced that Stephen Deschenes has been hired as Senior Vice President and Chief Marketing Officer for MassMutual’s Retirement Income Group. In his new role, Deschenes will assume overall responsibility for marketing, product development, and pricing of the broad array of retirement income products. In addition, he will be charged with the management of a special, dedicated team focused on development of next-generation income products, including MassMutual’s Retirement Management Account.

•••••

Melyssa A. Brown, a Senior Associate at Meyers Brothers Kalicka, P.C. of Holyoke, has obtained a master’s degree in Business Administration from the Isenberg School of Management at UMass Amherst.

•••••

Angela Gilligan has joined the Westfield office of Park Square Realty as a Sales Associate.

•••••

Coldwell Banker Residential Brokerage of New England has announced that Tim Wright has joined the Coldwell Banker Residential Brokerage office in Longmeadow as a Realtor.

•••••

Aimee Griffin Munnings, Director of the Western New England College Law and Business Center for Advancing Entrepreneurship in Springfield, has been named one of the state’s Up and Coming Lawyers by Massachusetts Lawyers Weekly.

•••••

R. Lorraine Moore of Carlson GMAC Realtors, has successfully completed the Realtor e-PRO course offered through the National Association of Realtors. Moore is an Agent in the Chicopee sales office.

•••••

Thomas P. Cohan has been appointed Director of Government Relations for New England/New York by Charter Communications.

•••••

Kimberly Allen has joined the Coldwell Banker Residential Brokerage office in Belchertown as a Realtor.

•••••

Dr. Janice Yanni has been honored with the Massachusetts Dental Society’s ‘Ten under 10’ recognition. Yanni, who was featured in the Journal of the Massachusetts Dental Society, is a graduate of Case Western Reserve University and the University of Pittsburgh.

•••••

Jason Gingerich, a Senior Investment Strategist at Prime Advisors in Windsor, Conn., has earned the Chartered Financial Analyst designation.

Departments

The following is a compilation of recent lawsuits involving area businesses and organizations. These are strictly allegations that have yet to be proven in a court of law. Readers are advised to contact the parties listed, or the court, for more information concerning the individual claims.

CHICOPEE DISTRICT COURT

Chas. Gilman & Sons Inc. v. West Street Bar & Grill Inc.
Allegation: Recovery of judgment action: $1,571.61
Filed: 9-11-07

Larry’s Heating Hardware & Plumbing v. Blue Dolphin Pools
Allegation: Non-payment of merchandise received: $110.12
Filed: 9-04-07

Nicholas Bernier v. Stephen Constant & Westover Animal Clinic
Allegation: Payment for emergency services due to negligence: $127.50
Filed: 9-13-07

FRANKLIN SUPERIOR COURT

Montague Rivers Edge LLC v. Dmitriy’s New England Construction Inc.
Allegation: Breach of construction contract: $66,900
Filed: 9-06-07

Rice Oil Company v. J & S Auto Services Center Inc.
Allegation: Non-payment of goods and services: $61,207.71
Filed: 9-12-07

HAMPDEN SUPERIOR COURT

Craig J. & Jennifer C. Demerski v. Willowbrook Associates
Allegation: Breach of real estate contract: $382,500
Filed: 9-26-07

Elizabeth & Franklin Cyran v. Sovereign Bank New England
Allegation: Breach of lending contract: $85,000
Filed: 9-21-07

Hampden Village Inc. v. Westfield Fuel Company
Allegation: Negligence in delivery causing property damage: $13,959
Filed: 9-21-07

Sharon Holda v. W.E. Donovan & Company Inc.
Allegation: Negligence in delivery causing property damage: $105,770
Filed: 10-02-07

HAMPSHIRE SUPERIOR COURT

Action Air Inc. v. Anderson Builders Inc.
Allegation: Failure to pay under the terms of a construction contract: $87,354
Filed: 8-30-07

The Commonwealth of Massachusetts by and through the University of Massachusetts v. Shooshanian Engin-eering Associates Inc.
Allegation: Breach of contract: $100,000
Filed: 8-24-07

HOLYOKE DISTRICT COURT

Canal Industrial v. Adalberto Bernal d/b/a America Buses & Trucks
Allegation: Non-payment of rent: $2,500.00
Filed: 5-07-2007

Puerta de la Esperanza, LP v. Grace Demose Furniture Inc.
Allegation: Possession and rent owed: $17,081.72
Filed: 1-29-07

NORTHAMPTON DISTRICT COURT

Cook Builders Supply Company v. St. Claire Landscaping
Allegation: Non-payment of materials: $22,621.52
Filed: 8-17-07

Gilbert & Son Insulation v. Glenn Building Associates Inc.
Allegation: Non-payment of goods: $12,518.83
Filed 7-30-07

Goldman Marketing Inc. v. Steven Lewis Subaru
Allegation: Breach of contract: $2,800.00
Filed: 8-06-07

PALMER DISTRICT COURT

Bill Thompson Transport Inc. v. Quaboag Transfer Inc.
Allegation: Non-payment of goods received: $8,135
Filed: 9-10-07

Sherman & Frydryk v. Jon Ker and DLP Hospitality LLC
Allegation: Non-payment of survey and engineering services: $3,599.44
Filed: 8-28-07

SPRINGFIELD DISTRICT COURT

Claire H. Goldsmith v. Town of West Springfield
Allegation: Injuries sustained during fall caused by pothole: $23,818.86
Filed: 9-17-07

Dauphinais & Son Inc. v. MG Concrete
Allegation: Non-payment: $14,608.16
Filed: 9-12-07

Eastern Bearings Inc. v. Joseph Crouch d/b/a CMD Technologies
Allegation: Non-payment of goods sold and delivered: $5,713.16; Filed: 9-17-07

Farrell Precision Metal Craft v. CMD Technologies
Allegation: Non-payment of goods sold and delivered: $6,607.50; Filed: 9-10-07

Robbie B. Cox v. Bosco’s Automotive, Inc.
Allegation: Expenses due to fall from Bosco’s vehicle which was transporting Mrs. Cox: $10,975; Filed: 9-12-07

United Brothers Enterprises d/b/a Monson Getty v. Taylor Freight Service
Allegation: Non-payment of goods sold and delivered: $15,377.71; Filed: 9-12-07

WESTFIELD DISTRICT COURT

Darrell S. Merceri v. Families Matter Painting
Allegation: Breach of contract – non-payment: $702
Filed: 8-10-07

Kutty’s Fuel Oil v. Bentley Billiards Inc.
Allegation: Non-payment of home heating oil sold and delivered: $912
Filed: 8-08-07

Departments

Cutting the Ribbon

School officials, alumni and student-athletes participated recently in a ribbon-cutting and dedication of the new $5 million Wilbraham & Monson Academy Athletic Center. The 16,800 square foot facility includes a state-of-the art fitness center, new lockers for students and visiting teams, a dance studio, a boardroom, administrative offices and an outdoor deck overlooking Crystal Pond in the center of the campus. The construction project also included improvements to the Academy’s pool and gymnasium. The new fitness center was also dedicated the Jane McNamara Kelly Center for Strength & Endurance. Kelly was a long-time instructor and swim coach at the Academy. She was also responsible for bringing the Relay for Life fundraising event for the American Cancer Society to WMA. She lost her own battle to cancer in 2005. Back row: Athletic Director Skip Jarocki, Titan, team captains Eddie Jewel, Andrew Harvey, Brigid Jurgens, Russell Dinkins, Sarah Lyon, Makeeda Gibbs, and Head of School Rodney LaBrecque. Front row: Heather Hamil, Brittany Batterton, Hanah Kee, and Chelsea Goldrick.


Celebrating 40 years

Springfield Technical Community College staged a 40th anniversary gala on Oct. 19 at the Storrowton Tavern Carriage House. Nearly 200 current and former administrators, staff, faculty members, and trustees turned out. Above, current President Ira Rubenzahl, left, and former President Andrew Scibelli pose with former trustee and faculty member Dorothy Pryor (center) and Cecelia Gross, a current professor of Social Sciences. At top, Trustee Chairman Steven Bradley, left, chats with fellow trustee Maria Goncalves and her husband, Larry Tiberio.


After 5

The Affiliated Chambers of Commerce staged its September After-5 networking event at the Fathers and Sons dealership in West Springfield. At top, Webster Bank was the Gold Sponsor for the event. Above, from left, John McTighe, Sarah Chapin, and Amada Davis from Strategic Information Systems.

Departments

Microtest Labs Wins State Award

AGAWAM — Microtest Laboratories has been honored with a Massachusetts Economic Impact Award for its strong record of job creation and business expansion. The company was named the Silver Level Award recipient in the Western Mass. region by the Mass. Alliance for Economic Development (MAED). Microtest specializes in testing services and contract manufacturing for the medical device, pharmaceutical, and biotechnology industries. MAED is a private, nonprofit partnership of business, industry leaders, and government dedicated to the economic growth of Massachusetts. MAED will recognize its 2007 Team Massachusetts Economic Impact Award winners during a luncheon on Nov. 20. For more information, visit www.massecon.com.

United Financial Bancorp Starts Second-step Conversion

WEST SPRINGFIELD — United Financial Bancorp, Inc. recently announced it and United Mutual Holding Company, its mutual holding company, have received conditional approval from the Office of Thrift Supervision to commence its second-step conversion and offering. The company also announced that the registration statement relating to the sale of common stock by United Financial Bancorp Inc., its new Maryland corporation, was declared effective by the Securities and Exchange Commission. The subscription and community offering was expected to begin on or about Oct. 22, when offering and proxy materials were mailed to eligible depositors of United Bank, the savings bank subsidiary of the company. Proxy materials will be mailed to stockholders of the company eligible to vote on or about Oct. 22. A syndicated offering of unsubscribed shares to the general public is expected to begin at a later date. The Stock Information Center, which opened on Oct. 24, may be reached at (413) 788-3333.

Easthampton Savings Opens Westfield Office

WESTFIELD — Easthampton Savings Bank recently staged grand-opening ceremonies for its new branch on Broad Street in Westfield. Katrina Dziedzic, who has more than 20 years of banking experience, serves as branch manager. The new full-service branch includes a drive-up window, safe deposit boxes, a night depository, and a drive-up automated teller machine. Founded in 1869, Easthampton Savings also has branch locations in Easthampton, Southampton, Northampton, Hadley, South Hadley, and Belchertown.

Bauzá & Associates Expands Client Portfolio

HOLYOKE — Bauza & Associates recently announced it has greatly expanded its client portfolio during the second and third quarters of 2007. The new additions to its portfolio include Comcast, Northeast Utilities, Health New England, Eastern Connecticut State University, Stamford Hospital, Hartford Foundation for Public Giving, Well Done Productions, Eastern States Exposition, and the Mashantucket Pequot Tribal Nation. “We are proud to work with such incredible organizations who understand the value of the Hispanic market and are taking the right approach to building brand awareness and driving sales with Hispanic consumers,” said Hector Bauza, president. The firm also has offices in Boston and New Haven, Conn.

Dave’s Gets OK to Expand Store

AGAWAM — Dave’s Soda and Pet City has received permission from the Planning Board to eliminate 1,500 square feet of the former Ames department store on Springfield Street to make way for adequate parking requirements. David A. Ratner, owner of Dave’s, said he hopes to move his current operation from Ramah Circle to the new site by spring, which will also include a dog obedience facility and a grooming center. Ratner noted that the new site will feature 25,000 square feet of retail space and 10,000 square feet of warehouse space. With the additional space, Ratner plans to expand the Agway line.

Breast Cancer Awareness Program Expected to Raise Donation to Local Groups

SPRINGFIELD — Massachusetts Mutual Life Insurance Co. (MassMutual) recently kicked off an innovative breast cancer awareness program that will raise an estimated six-figure contribution for local cancer organizations across the country while also educating women about financial preparedness, especially when it comes to breast cancer and other unexpected life events. The program, part of a year-long effort by MassMutual to support breast cancer awareness efforts, will make charitable contributions of up to $3,000 to local cancer organizations in the name of each MassMutual agency that conducts a Pearls of Wisdom® financial education seminar in its local community in October. Additionally, as it does every year, MassMutual will undertake a variety of activities at its Springfield and Enfield, Conn., headquarters to involve and educate its own employees on the topic of breast cancer prevention. For more information, visit www.massmutual.com/women.

Mercy Medical Center, Cancer Society Team Up To Help Cancer Patients

SPRINGFIELD — Mercy Medical Center recently signed a collaboration agreement with the American Cancer Society which partners the two organizations in an effort to save lives and improve the quality of life for cancer patients and survivors in the Greater Springfield area. Each year, Mercy Medical Center serves more than 1,200 newly diagnosed cancer patients in Greater Springfield, offering a range of patient care services, including prevention, early detection, treatment, counseling and support, and patient education. The hospital collaboration agreement will ensure that all newly diagnosed cancer patients are informed of all resources, programs, and services provided by the American Cancer Society. Mercy also offers its cancer patients the only American Cancer Society cancer resource center in the area, staffed by well-trained volunteers, where patients can seek out additional cancer-related resources in the community.

UMass Professors, Town Officials Launch Wireless Network

AMHERST — In a distinctive town-gown electronic partnership, researchers from the University of Massachusetts Amherst and town officials have unveiled the first phase of a community wireless mesh network in the downtown area. This network allows the public and town workers access to a broad range of services from WiFi-equipped mobile devices including laptop computers, hand-held devices and smartphones. The new wireless network is the result of collaboration between Kristopher J. Pacunas, information technology director for the Town of Amherst, and Mark Corner and Brian Levine, professors in the UMass Amherst computer science department. The network has been in the testing phase for the last several months. UMass researchers are using the network to run a number of projects in mobile computing, networking for disaster management, and municipal sensor networks. The system will be managed and maintained by the town’s information technology department. Equipment and installation were funded through several grants to UMass Amherst from the National Science Foundation and the Defense Advanced Research Projects Agency. In addition to providing Internet access to the public, town officials have begun experimenting with operating some town services over the network, suggesting the potential to reduce costs for phone lines that the town leases for data from sewage and water sensors. In addition, town officials hope the network could greatly increase the monitoring of the town’s infrastructure, including traffic signals and pollution. For more information about the project, visit www.amherstma.gov/communitywireless.

Enterprise Fund Provides Business Loans to Two Local Companies

HOLYOKE — The Western Mass. Enterprise Fund announced it has provided small business loans recently to Cubit Wire & Cable Co. Inc. of Holyoke and Australis Aquaculture, a fish farm and processing company in Turners Falls. The small business loan to Cubit Wire in Holyoke will be used as working capital and will enable the company to capitalize on new opportunities and increase sales volume resulting in new job creation. Cubit focuses on manufacturing a special type of wiring for equipment such as ambulance track lights, railroad track lights, industrial air conditioning, aircraft instruments and pool vacuums. Cubit is a certified minority owned business and began operations after acquiring the former American Electric Cable Company in 2004. Australis will use the loan to purchase filleting and processing equipment needed to process its primary product Barramundi in house. The company has turned a previously unknown fish in the United States into a significant seafood trend. Australis has relationships with several of the country’s leading supermarket and restaurant chains. Australis grows its fish in an ecologically friendly indoor facility located in Turners Falls. According to Christopher Sikes, executive director of WMEF, “These loans highlight the diversity of our portfolio and the small businesses that operate in Western Mass. sometimes unnoticed. One company provides a unique and growing food product available throughout the country and another is a minority owned company with great potential for growth.”

ECS Announces Stock Ownership Plan

AGAWAM — Environmental Compliance Services, Inc. (ECS) announce the establishment of an Employee Stock Ownership Plan (ESOP). “The timing is right to continue our growth trajectory and to maintain the strong commitment of our dedicated and passionate employees,” said Mark Hellstein, Founder and President. “The employees have made this company what it is and they deserve the opportunity to control their destinies.” Currently celebrating its 25th year in business, ECS is a pioneering environmental consulting firm with more than 200 professionals. ECS’ full line of services includes site assessment, remediation and engineering, fuel system management, multi-media services, and cost-recovery services.

Sections Supplements
As the Market Slows, More Firms Are Bidding for Less Work
Kerry Dietz

Architect Kerry Dietz says she seeing and hearing some “hunger” in the construction market.

Many in the construction sector are starting to see more signs that the market is tightening up. There are more companies bidding on projects — no less than 16 firms vied for rights to build the new clubhouse at the Ledges Golf Club in South Hadley, a comparatively small project — and more companies from outside the region are joining the fray. These indicators point toward continuation of a relatively flat period for most builders, but there is considerable optimism that there will be enough work to go around in 2008.

Joe Marois has noticed some bigger crowds lately at the so-called ‘walk-throughs,’ at which construction companies can get a feel for a specific project before deciding whether, and how much, to bid on it.

“At some of them, there’s enough people at the walk-through to do the job,” joked Marois, president of the South Hadley-based construction company that bears his name, noting quickly that this is not a laughing matter for most of the players in this sector.

The big turnouts mean that many companies are looking for work, at least in part because there’s less of it to find, and some of those outfits are coming from outside of this area code. The heightened competition brings the bid prices down, he continued, which is good for the customers, but not necessarily for the company winning the bid, which is ultimately looking at a smaller profit margin or, in some cases, just breaking even.

“We’re working hard to keep the lights on … we’ve had to work twice as hard for about half as much, it seems,” said Marois, exaggerating to make a point — that his firm has been successful in finding plenty of work, although many of the projects are smaller in size than what it usually pursues. He sees an abundance of projects for the balance of ’07 and the looming spring building season, but admits there is some apprehension in the industry about what lies ahead.

‘Flat’ is the term he and others used to describe the current state of the local construction market, and there are concerns for the year ahead about everything from the prices of steel and other building materials to the subprime lending mess and perceptions of same.

“The subprime housing situation hasn’t had an impact on the commercial market,” said Peter Wood, vice president of Sales and Marketing for Associated Builders in Southampton. “But what may impact the commercial segment is the lack of discretionary income after we get through a winter of continually rising commodities prices.”

Wood agreed that there is heightened competition touching many segments of the market, some more than others. There has been less overall impact in Associated’s specialty, design-build work, he noted, adding that the company has remained busy, has a number of projects on the books for next spring, and hasn’t seen a pronounced decline in margins.

“We’re still seeing opportunities to sell our product and without having to discount it,” he said. “That’s because we’re not really in a bid market, we’re in a service market.”

Kerry Dietz, owner of Dietz & Co. Architects, said her sector has also seen a surge in the number of companies bidding on projects, and also some firms from well outside this region vying for work in the 413 area code. There are several factors contributing to this, she said, including some general uncertainty about the economy, which may be prompting some business owners to err on the side of caution when it comes to building projects.

But also, some public initiatives have been slower in developing than many in this sector had expected, she said, noting that state funding of school projects — renewed after several years when the pipeline was closed off — has been slower than anticipated (the new Putnam High School in Springfield is the first project). This has no doubt forced companies specializing in school work to continue looking elsewhere, she continued, adding that funds for another state initiative involving public housing have started to trickle in.

In this issue, BusinessWest examines the state of the construction sector, and what looms ahead for an industry that is often a good predictor of the economy as a whole.

Board Feat

As he talked with BusinessWest about the general state of the building sector, Wood clicked his way to a story in the local paper about the bidding for the contract to erect a new clubhouse at the Ledges Golf Club in South Hadley.

“It says that 16 contractors — that’s a lot, that’s huge — had taken out documents to bid on what will be about a $700,000 project,” he said, noting that the clubhouse work accurately reflects what is happening within the local market, especially the publicly funded projects “Clearly some of those companies are not from around here — that’s what happens when the economy goes south for builders; that’s good for the club because it will get a good price, but it’s not good for the people trying to do business in this area.

“What happens when the market gets tight is that prices get lower in the bid process,” he said. “But you can’t swap a dollar for a dollar to stay in business; you still have to be allowed to make a profit in the business sector.”

The Ledges bidding war provides an effective backdrop for Q4, and may be a harbinger of what’s ahead, said Wood, noting that as 2007 winds down, many in this sector are still doing well, but all players are watching the landscape closely in search of clues for what might happen in the short and long term.

People like Tim Pelletier. “I’m just lying in the weeds watching to see what happens,” said Pelletier, president of Ludlow-based Houle Construction. Like others, he sees the heightened competition for jobs as a clear sign that companies are hungry for work, sometimes just to keep crews busy so they don’t lose valued employees.

“When you see people that you haven’t seen before, and when you see people start to come up from Connecticut, that tells you that things are getting tighter,” he said.

There are several theories as to why. First, the residential market has slowed down (although not as much here as elsewhere), forcing some companies that specialize in that work to veer toward commercial projects until the housing skies brighten, said Pelletier.

Meanwhile, there are more concerns about the economy — again, more nationally than regionally — and other factors that are contributing to some hesitancy in the building market.

“I’m hearing some hunger, and seeing it,” said Dietz, noting that the architectural community is often among the first sectors to note turns or trends in the economy. “Some of the sub-trades haven’t quite felt the pinch yet because they’re still working, so they think there’s plenty of work coming afterwards. They’re not at the beginning of the food chain, they’re more toward the end, so they’re not seeing it as much, but I suspect they will.”

Overall, Dietz expects more flat times ahead before the picture improves.

“I think the beginning of 2008 will be on the slow side for everybody,” she said, “but by the end of the year we’ll see some action as the housing controversy will settle down and people will get over it.”

Dietz said that at the moment, her firm is ‘slammingly’ busy — there were four proposals submitted during one recent week — but, as is typical is this business, she can’t really project more than a few months out.

Like others we spoke with, she said the perception that the economy may be slowing down may be a bigger factor in what happens across this sector than reality. Overall, she said, the problems with the housing market, and the economy in general, are not as bad as many of the headlines make it appear.

“Housing goes up like 80,000%, and then goes down a tiny fraction of that and everyone talks about the burst bubble,” she said. “I think we’ve lost our perspective on the economy in a lot of ways.”

Marois said his firm is also busy, albeit with projects it might not have pursued if times were better.

“We’ve had a lot of small jobs, and we’re going after things we normally wouldn’t go after,” he said. “But I’m noticing that there’s a lot out there to bid on … things are ramping up a little bit, and that’s unusual for this time of year.”

Finishing Work

Summing up the state of the market, Marois said that few if any companies are in panic mode. But these are times when firms must focus on the bottom line, be alert to opportunities, and do what’s necessary to ride out the storm.

“You have to really pay attention to survive right now,” he explained. “You have to watch what you’re doing, stay lean, and just be careful.”

And also expect those large crowds at the bid walk-throughs — at least for the time being.

George O’Brien can be reached at[email protected]

Departments

The following building permits were issued during the month of October 2007.

AGAWAM

HP Hood, LLC
233 Main St.
$100,000 — Installing silo on existing silo pad

CHICOPEE

CBL & Associates Properties, Inc.
601 Memorial Dr. Suite C
$310,000 — Alterations to Papa Gino’s restaurant

AMHERST

Amherst College Trustees
50 Lincoln Ave.
$10,500 — Re-shingle

Peter Grandinico
25 North Pleasant St.
$5,000 — Remove partitions to prepare for future restaurant

GREENFIELD

Rober Inc.
225-245 Mohawk Trail
$106,500 — Installation of ATM

Rudolph Boudreau
150-154 School St.
$2,000 — Re-roof

Stan Kol
22 High St.
$4,000 — Install five windows in existing openings

Stoneleigh Burnham School
574 Bernardston Road
$10,750 — Re-shingle roof

HOLYOKE

Holyoke Mall Company, L.P.
50 Holyoke St.
$40,000 — Remodel existing Sports Zone store

Holyoke Shopping Center, LLC
2251-2295 Northampton St.
$290,000 — Build out for children’s dental office

Loomis House Inc.
298 Jarvis Ave.
$31,000 — New addition and laundry room

Loomis House, Inc.
298 Jarvis Ave.
$20,000 — New exercise room and offices

Pilduski Park Trust
County Road
$25,000 — Build new storage room

LUDLOW

270 West Street Realty Trust
270 West St.
$500,000 — New commercial construction

NORTHAMPTON

Eric Suher
56 Main St.
$9,500 — Interior renovations

HS Gere & Sons, Inc.
115 Conz St.
$2,615,000 — Renovate and construct 6,669-square-foot addition

 

Micala Sidore
17 Hawley St.
$3,500 — Construct interior partitions

Patricia Miller
26 Crescent St.
$10,000 — Non-structural interior renovations

River Run Condo Associates
80 Damon Rd.
$48,500 — Install replacement egress and security doors

Strong Avenue LLC
15 Strong Ave.
$12,700 — Non-structural interior renovations

World War II Veterans Association
50 Conz St.
$130,000 — Renovate bar area, new HVAC & sprinkler systems

PALMER

Cumberland Farms
1472 North Main St.
$3,000,000 — New 3,200-square-foot commercial building

SOUTHWICK

Nicolay Gerasimehuk
797 College Highway
$3,500 — Interior renovations

Shepard Corporation
320 College Highway
$140,000 — Addition

Shepard Corporation
320 College Highway
$750,000 — Commercial storage units

SPRINGFIELD

Bruce Bromley
340 Main St.
$30,000 — Alterations in existing building to create new dance studio

Charles Eliasson
184 Maple St.
$225,000 — Repair fire damage to building

Jon Realty LLC
230 Verge St.
$10,000 — Antenna change out

Spine Realty LLC
55 St. George Road
$60,000 — Addition of new office

Springfield Grouping
333 Bridge St.
$28,900 — Alterations to existing space

WESTFIELD

Sun Healthcare Group
60 East Silver St.
$164,000 — New roof

WEST SPRINGFIELD

Mark Lucas
356 Memorial Ave.
$40,000 — Commercial renovations

Salamon Realty
52B Wayside Ave.
$256,000 — Fit out 10,250-square-foot of showroom space

Departments

Honoring Entrepreneurship

On Oct. 4, Springfield Technical Community College staged its 9th Annual Western Massachusetts Entrepreneurship Hall of Fame Banquet at the Log Cabin Banquet and Meeting House. Above, representatives of the Class of 2007 gather for a group photo. The Hall inducted Theodore Seuss Geisel (Dr. Seuss), members of the Bassett family (Bassett Boat), members of the Roberts Family (F.L. Roberts), members of the Falcone family (Rocky’s Hardware), George and Charles Merriam (Merriam-Webster), and members of the Gordenstein family (Broadway Office Interiors). BusinessWest uses the occasion to present its annual ‘Top Entrepreneur’ award. For 2006, that honor went to the Falcone family. At right, BusinessWest senior writer Jaclyn Stevenson (second from left) presents a plaque to (from left) Rocco, Claire, and Jayson Falcone.


A Grand Opening

Holyoke Mayor Michael Sullivan, center, joins Square One President and CEO Joan Kagan and Board Chair Ken Tobias, vice president of TD Banknorth, to celebrate the Holyoke Center’s grand opening on Oct. 4. Square One’s newest center, its first in Holyoke, will provide early education and care services to approximately 100 infant, toddler, and preschool-age children with an emphasis, through its Parenting Works program, on parent education, support, and training.

Departments

David Appleman, a licensed real estate broker, has joined the staff at Pride Stations and Stores as Director of Real Estate. He will be based out of the corporate office located at Pride Plaza on Cottage Street in Springfield and oversee all aspects of leasing, site acquisition, and new development opportunities for Pride.

•••••

Philip J. Houser has joined Keller Williams Realty’s Longmeadow office as a Sales Agent.

•••••

Kristi Nelson has been named Director of Development at the Kripalu Center for Yoga & Health in Stockbridge.

•••••

Darryl Konicki has been named Sports Information Director at American International College in Springfield.

•••••

Western New England College School of Law Professor Jamison E. Colburn has been selected as the 2007 Wallace Stegner Young Scholar by the University of Utah S.J. Quinney College of Law’s Wallace Stegner Center. During his residency at the Stegner Center in October, he will deliver lectures on the future of land use planning in the fire prone “wildland urban interface.”

•••••

Carlson GMAC Real Estate announced the following:

• Kathleen Morris, Lauren Stabilo and Lori Casey are new Agents in the Wilbraham office;

• Richard Bellicchi and Roseanne Casale are new Agents in the Holyoke office;

• Lori Barron, Kim Biathrow, Marie Beaulieu and Lisa Little are new Agents in the Chicopee office;

• Irene White is a new Agent in the Palmer office, and

• Jill Surprenant is a new Agent in the Agawam office.

•••••

Coldwell Banker Residential Brokerage of New England announced the following:

• Mary Grace Stewart has joined the firm’s Longmeadow office as a Realtor, and

• Anthony Moura has joined the firm’s East Longmeadow office as a Real Estate Agent.

•••••

The Springfield Housing Authority has named Alex Corrales as its Interim Executive Director. Corrales currently serves as Assistant Executive Director at the organization.

•••••

The Corporators of the Springfield Museums recently elected five Trustees to three-year terms. They are:

• Donald D’Amour, Chairman of the Board and Chief Executive Officer of Big Y Foods, Inc.;

• Jani Flynn, former Owner and President of Software Solutions for Business, Inc., in Omaha, Neb.;

• Ann Mann, a member of the Board of the YMCA of Greater Springfield and a volunteer with Baystate Medical Center, WGBY, and Storrs Library in Longmeadow;

• Elaine Sarsynski, Executive Vice President and Chief Administrative Officer at MassMutual Financial Group, and also President and Chief Executive Officer at MassMutual International LLC, and

• Gregory Swanson rejoins the Board following a one-year hiatus as required by the Springfield Museums Assoc. bylaws. The MassMutual retiree has volunteered with the museums for 23 years.

In other news, those reelected to the Springfield Museums board for three-year terms were: Arthur L. Jones, Peter F. Straley, Robert Sullivan, Jr., R. Lyman Wood and Richard Zilewicz. Also, officers elected for one-year terms were: J. Michael Wallace, Esq., Chairman; Richard B. Collins, Vice Chairman; John M. O’Brien, III, CPA, Treasurer; Peter Picknelly, Assistant Treasurer; Frances M. Gagnon, Clerk, and Dr. Ruth Njiiri, Assistant Clerk.

Departments

The following business incorporations were recently recorded in Franklin, Hampden, and Hampshire counties and are the latest available. They are listed by community.

AGAWAM

Emil Krisna Inc., 1 Belden Court, Apt. H-1, Agawam 01001. Ramesh Patel, same. Convenience store.

Ganpati Inc., 36 Yarmouth Dr., Agawam 01001. Dinesh P. Patel, same. Convenience store.

TM Properties Inc., 13 Southbridge Dr., Agawam 01001. Michael Werman, 152 Whitaker Road, Westfield 01085. Real estate investment/leasing.

CHICOPEE

Delta Oil Inc., 817 Front St., Chicopee 01020. Huseyin Ozdemir, 136 Washington Ave., West Haven, CT 06516. Frank A. Caruso, 127 Mulberry St., Springfield 01005, registered agent. Gas station and convenience store.

International Fellowship of Charismatic Churches Worldwide Inc., 37 John St., Chicopee 01013. Bishop Ellery Q. Brevard, same. (Nonprofit) To witness to the Lordship of Christ over human beings and history by serving people in international relations, promoting reconciliation, etc.

Western Mass. Youth Soccer Association Inc., 99 Main St., Chicopee 01020. Louis Teixeira, 11 Maple Terrace, Three Rivers 01080. (Nonprofit) To promote, support and develop youth soccer in Massachusetts, etc.

FEEDING HILLS

EZ Tax Inc., 45 Cricket Road, Feeding Hills 01030. Andrew J. Fox, same. Income tax return preparation.

GREENFIELD

Donohue, Rioux & Frangie Ophthalmology, P.C., 489 Bernardston Road, Greenfield 01301. Nathalie C. Rioux, M.D., same. Medical services with respect to treatment of the eye.

LONGMEADOW

National Federation of Credit Restoration Inc., 296 Ardsley Road, Longmeadow 01106. W. Kevin O’Donnell, same. Membership-based credit restoration.

LUDLOW

Element Salon & Day Spa Corp., 21 Harding Ave., Ludlow 01056. Elizabeth Fernandes, 5 Stebbins Road, Monson, 01057. Salon & day spa.

NORTHAMPTON

Brigi Inc., 289 Elm St., Northampton 01060. Deliabridget Martinez, same. To own, manage, and develop real property.

E2M Regional Economic Council of Western Mass. Inc., 31 Olive St., Northampton 01060. Richard J. Felman, same. (Nonprofit) To facilitate funding and support for the E2M.ORG model of community-based economic development.

Hampshire County Bar Association Foundation Inc., 15 Gothic St., Northampton 01060. Alfred P. Chamberland, 5 Arthur St., Easthampton 01027. (Nonprofit) To research any branch of the law, making results freely available to the public, improve the administration of justice, etc.

SOUTH HADLEY

Ahsan International Inc., 18 Main St., Suite 2B, South Hadley 01075. Ahsan Latif, same. Trading merchandise.


 

Geitz & Wood Inc., 18 Priestly Farms Road, South Hadley 01075. Carl Geitz, same. Personalized art.

SOUTHWICK

VMDJ Inc., 8 Buckingham Dr., Southwick 01077. Paul D. Musselwhite, same. To operate a convenience store, etc.

Williams & Company Staffing Inc., 25 Deer Run, Southwick 01077. Todd M. Williams, same. To provide medical staffing personnel to medical service providers.

SPRINGFIELD

Ambassador Sports Club Inc., 21 Dineen St., Springfield 01104. Trevor Peterkin, same. (Nonprofit) Non-professional sports activities.

Joseph Freedman Export Mgmt. Co. Inc., 115 Stevens St., Springfield 01104. John Freedman, same. Sales representative.

Springfield Baller Athletic Assoc. Inc., 76 Long Terrace, Springfield 01104. Robert McCoy, 152 Westford Circle, Springfield 01109. (Nonprofit) To provide support and services to 12 and under girls’ basketball teams, etc.

WESTFIELD

Greater Westfield & Western Hampden County Medical Reserve Corps. Inc., 577 Western Ave., Westfield 01086. Edward Mello, Jr., 58 Vadnais St., Westfield 01085. (Nonprofit) To supply manpower on a voluntary basis to local communities, hospitals and municipalities in time of disasters, etc.

WESTHAMPTON

Robert H. Dunn, Jr. Construction Services Inc., 43 Burt Road, Westhampton 01027. Lynn M. Dunn, same. Construction services.

WEST SPRINGFIELD

Grand Central Vac Inc., 745 Memorial Dr., West Springfield 01089. Daniel J. Desnoyers, 16 Ryan Dr., West Springfield 01089. Central vacuum systems.

J & M Gasoline Inc., 1130 Riverdale St., West Springfield 01089. Jack Azar, 2 Drybridge Road, Medway 02053. Ownership and operation of a gas station.

Massachusetts Skill Game Inc., 1434A Memorial Ave., West Springfield 01089. Carlo A. Sarno, same. Coin operated amusement devices and games of skill.

WILBRAHAM

Manny’s Holding Company Inc., 1872 Boston Road, Wilbraham 01095. Emanuel Rovithis, 21 McIntosh Dr., Wilbraham 01095. To hold stock for various companies.

Departments

The following Business Certificates and Trade Names were issued or renewed during the month of October 2007.

AGAWAM

Able Services
433 Springfield St.
Jane Grimaldi

Cheers Discount Liquors
416-418 Springfield St.
Jose C. Faria

The Tot Spot
187 Adams St.
Angela Jodoin

AMHERST

F.L. Roberts & Company Inc.
372 Northampton Road
Jonathan Roath

New England Image Workshop
491 Pine St.
David A. Carpenter

Sugarloaf
305 Middle Road
John Rae

The Option Books
62 Boltwood Ave.
Aaron Vigdor

University Liquors
6-10 University Dr.
Ambakrupa, Inc.

CHICOPEE

Avalon Management Services
574 East St.
Francis & Virginia Bateman

Da-Vi Nails
591 Memorial Dr.
Jimmy Nguyen

Quality Printing & Wallpapering
30 Austin St.
Andrzej Jacek Gryz

Victorya Cleaners Services
209 Montgomery St.
Flavio Jose de Oliveira

Wal-Mart Supercenter
591 Memorial Dr.
Brandy McCool

EASTHAMPTON

Philigil International
28 Kingsberry Way
Laticia M. Almeida

EAST LONGMEADOW

Bluebird Estates
One Apple Blossom Lane
Harvest Leasing LLC

Dr. Robert Caprile, Chiropractor
16 Mapleshade Ave.
Robert Caprile DC

East Meadow Farms
135 Parker St.
Kimberly & Gary Turnberg

Go Graphix
436 North Main St.
Gary Stone

My Bookkeeper
16 Mapleshade Ave.
Richard Bachand

White Stone Marketing Group
436 North Main St.
James White

GREENFIELD

C&M Online Services
178 Chapman St.
Edward C. Craig Jr.

Have Imagination
178 Chapman St.
Maria M. Ortiz

Kaji’s
50 Federal St.
Robin Eldaly

Meadow Green Nail Salon By Connie
263 Federal St.
Constance Jean Hale

HADLEY

Carey Farms
188 River Dr.
Sarah & Cameron Carey

Sleepy’s
335 Russell St.
Adam Blank

Southern New England Spice Company
35 Lawrence Plain Road
Diane Kirby

Spruce Hill Java
229 Russell St.
Nancy Bailey

HOLYOKE

Coffee Shop
50 Holyoke St.
Mohamed Elkhashab

Ingleside Therapeutic Massage and Yoga
415 Ingleside St.
John P. McCann

Journey’s #1470
50 Holyoke St.
Michael Canterbury

Kid’s Fashion
602 Dwight St.
Dilly Vassallo

Las Chicas Market
341 Appleton St.
Lidia C. Rodriguez

Positronic Design
903 Dwight St.
David Caputo

Premiere Staffing Services, LLC
23 Suffolk St.
Ernest D. Whitney

Roca Fellas
451 High St.
Wanda Barta

Sears Optical # 150
50 Holyoke St.
Jack Dennis

Tosado Auto Sales & Towing
64R Clemente St.
Gilfredo Tosado

Valley Chiropractic & Rehabilitation, LLC
98 Lower Westfield Road
Anna N. Storozuk

LONGMEADOW

A & D Morgan Construction LLC
114 Williams St.
David W. Correira

Security Consulting Inc.
160 Birch Road
Lawrence Marc Pearl

Shoenique
714 Bliss Road
Kevin M. Lennon

LUDLOW

Berry Knolls Gardens
276 Fuller St.
Thomas & Irene Janas

Generations Salon & Day Spa
293 State St.
Tami L. Scott

Lavoie Family Chiropractic
733 Chapin St.
Christopher Lavoie

Sam’s Natural Farm
153 Chapin St.
Joseph Kozicki

NORTHAMPTON

Achieve Fitness USA
15 Munroe St.
Lisa Conz

Buena Vista Theatrical Group Ltd.
1450 Broadway St.
Marsha L. Reed

Notto Networks
72 Autumn Dr.
James J. Baronowski

Sara @ Shear Xtreme
4 Old South Road
Sara E. Cloutier

 

The Gift Basket
96 Pleasant St.
Mark B. Unger

Zoom Systems
228 King St.
Gower Smith

PALMER

Baker’s Auto Body LLC
1700 Park St.
Russell Baker

Baker’s Self Storage, LLC
1700 Park St.
Russell Baker

Bondsville Engineering
46R Fuller Road
Peter J. Blake

Dance Inn Studio
4023 Main St.
Carol Beaudoin

Fay Engineering Services
4023 Main St.
William Kevin Fay

Flat Fee Assist
13 Walnut St.
Debra Woods

Gil’s Gym & Racquet Health Club LLC
Unit H Kmart Plaza
Glen Gary Gilmore

SOUTH HADLEY

Advanced Gas Systems
1 Valley View Dr.
Edward Schwalm

Artistic Details
15 Bunker Hill St.
Nilda J. Delgado

James Fleming Electrical Contractor
7 Meadowood Dr.
James Fleming

Jens Designs
23 Spring St.
Jennifer DeForge

O’Connell’s Convenience Plus
483 Granby Road
O’Connell’s Convenience Plus

Ron’s Precision Automotive
504 Granby Road
Ronald G. Paul

SOUTHWICK

Ambience Wigs & Prosthetics
549 College Highway
Laura Castellini

SPRINGFIELD

Accurate Business Service
50 Mayfair Ave.
Indra Harris-Gomez

Arriagas Productions
24 Arch St.
Jesus Arriaga

Beavex Inc.
511 East Columbus Ave.
William Tad Selby

Bi-O Cleaner
806 Main St.
Jong Nam Joo

Car Credit 1st
683 Sumner Ave.
Alex J. Friedman

CJD Property Service
18 Sumner Ter.
Christopher Joseph

Complete Bookkeeping Services
94 Fenimore Blvd.
Nina M. Zaleski

Credit Changers
603 Sumner Ave.
Alex J. Friedman

Cuffie and Sons
115 Sanderson St.
Willie Cuffie

Drake CNC Programming
25 Haumont Ter.
Patrick Land Drake

Elsie’s Flower Shop
166 Main St.
Carlos Porfiro

Emely Market
168 Eastern Ave.
Rony Almonte

Estate Stone Designs Landscaping
25 Arliss St.
James Kofi Osofo

Eyesight and Surgery Associates
299 Carew St.
Andrew S. Jusko

Eyesight Optical
299 Carew St.
Andrew S. Jusko

Family Remodeling
36 Emily St.
Annette O’Farril

Hair is Yours Plus Nails
23 St. James Ave.
Geovanni Barbosa

House Max
555 Main St.
Abdur R. Salimi

Investment Education Associates
76 Pineywoods Ave.
Peter G. Simko

WESTFIELD

Baystate Transcription
38 Hillcrest Circle
Lori Hinds

Christopher A. Benda Electric
79 Franklin St.
Christopher A. Benda

Full Tilt Fabrication
9 Cleaveland Ave.
Michael Rossman

Igor’s Construction & Remodeling
134 Little River Road
Igor Kravchuk

John J. Palczynski
6 Main St.
Shirley A. Palczyski

Little Crappy News Company
44 Highland View St.
Mark Bell

Solid Ground Construction & Consulting
27 Susan Dr.
David L. Guilbert

Sound Cleaning On-Site
54 Noble St.
Phillip F. Zych

WEST SPRINGFIELD

Advanced Repair and Design
90 Butternut Hollow
Tod Ernest Kopyscinski

Best Price Auto Glass
758 Union St.
Pavel Shvetsov

Debron’s Full Service Salon
242 Westfield St.
Deborah Lynn Scharmann

Eastern Electronics & Security Inc.
540 Main St.
William R. Porfilio

Innovative Pediatric Therapy
77 Valley View Circle
Cynthia K. Montano

J. F. 21st
1150 C Union St.
Jacques Fortilus

Matta Brothers Service Station Inc.
173 Elm St.
Ramez Matta

Montessori Children’s House
118 Riverdale St.
Janis F. Ruggiera

Departments

The following is a compilation of recent lawsuits involving area businesses and organizations. These are strictly allegations that have yet to be proven in a court of law. Readers are advised to contact the parties listed, or the court, for more information concerning the individual claims.

CHICOPEE DISTRICT COURT

Instar Service Group, L.P. v. Niki Limn – Callidice Realty Trust
Allegation: Breach of contract – non-payment of services rendered: $1,874.15
Filed: Sept. 14

Joseph A. Paul Jr. v. Abrams Masonry
Allegation: Concrete services not rendered: $400
Filed: Sept. 27

Valley Communications Inc. v. Packard Motor Car Services Inc.
Allegation: Non-payment of services rendered: $1,802.53
Filed: Sept. 18

FRANKLIN SUPERIOR COURT

Wiesia Ney (administrator) v. Goly’s Garage
Allegation: Wrongful death — negligent maintenance and inspection: $1,005,047
Filed: Sept. 21

Town of Buckland v. RAC Builders
Allegation: Breach of construction contract against general contractor: $95,200
Filed: Oct. 1

GREENFIELD DISTRICT COURT

Town of Greenfield v. Noreen Hamayun d/b/a Valley Mart
Allegation: Breach of promissory note: $22,526.82
Filed: Sept. 27

HAMPDEN SUPERIOR COURT

Elizabeth Burke v. School Street Bistro Corporation
Allegation: Negligence causing personal injury due to fall: $9,074.17
Filed: Sept. 17

Karen A. Connor (executrix of estate of Thomas O’ Connor) v. Jiu Ming M.D.
Allegation: Wrongful death: $25,000
Filed: Sept. 28

Geraldine Liquori (representative of estate of John Liquori) v. The Town of Agawam and the Town of West Springfield
Allegation: Wrongful death caused by negligent provision of emergency service: $25,000
Filed: Sept. 27

HAMPSHIRE SUPERIOR COURT

Brenda J. Wagschal v. Clarion Hotel
Allegation: Injuries suffered as a result of luggage rack falling on plaintiff: $14,820.47
Filed: August 30

Kenneth & Patricia Sicard v. Lesly Spokas and Howard Environmental Services
Allegation: Negligent design and placement of a septic system: $73,500
Filed: Oct. 2

Michael Dean v. Northeast Energy Systems Inc.
Allegation: Injury from fall: $450,000.00
Filed: August 31

HOLYOKE DISTRICT COURT

Open Square Properties, LLC v. Anamorphic Systems Inc.
Allegation: Non-payment of rent: $7,683.99
Filed: August 17

Windship Enterprises Inc. v. Labor Ready Northeast Inc. & CT Corporation System
Allegation: Non-payment of rent plus utilities: $21,762.61
Filed: August 31

NORTHAMPTON DISTRICT COURT

Raymond M. Rice v. All Star Insulation & Siding
Allegation: Services not rendered: $9,326.50
Filed: August 31

Jenison Lee Retzlaff v. Dolan Transportation Services, Inc.
Allegation: Head and facial injuries caused by accident: $17,061.77
Filed: August 24

Lucia Lumber Company, Inc. v. Kimball Custom Homes
Allegation: Non-payment — Goods and services sold and delivered: $10,921.94
Filed: Sept. 17

Fedex Customer Information Services v. EZ Ship N Sell
Allegation: Breach of contract: $3,052.74; Filed: Sept. 26

PALMER DISTRICT COURT

The Sherwin Williams Company v. Tighe Construction
Allegation: Non-payment of goods received: $5,523.69
Filed: Sept. 10

Schmidt Equipment Inc. v. Hoenig Construction Inc.
Allegation: Non-payment of services rendered: $4,626.61
Filed: Sept. 17

SPRINGFIELD DISTRICT COURT

Bradco Supply Corporation v. GMC Home Improvements Inc.
Allegation: Breach of personal guarantee-non-payment: $3,357.49
Filed: Sept. 13

Carter Mcleod Paper & Management v. Omniglow LLC
Allegation: Non-payment of goods sold and delivered: $18,842.66
Filed: Sept. 24

Goodless Electric Company v. Holy Christian Orthodox Church
Allegation: Non-payment of services: $3,213.73
Filed: Sept. 21

Hardware Specialties Inc. v. Anderson Consulting & Construction
Allegation: Non-payment of services: $17,514.78
Filed: Sept. 20

MK Automation Engineering Inc. v. CMD Technologies Inc.
Allegation: Non-payment of goods received: $7,388.50
Filed: Sept. 18

WESTFIELD DISTRICT COURT

Sherwin Williams Inc. v. Letourneau & Sons Painting
Allegation: Non-payment of goods sold and delivered: $1,878.15
Filed: August 28

Patricia Steele-Perkins v. Chris’ Tree & Landscaping, Inc.
Allegation: Deposit given but work never done: $300
Filed: Sept. 7

Departments

MassMutual Named A Working Mother 100 Best Company

SPRINGFIELD — Working Mother magazine recently named MassMutual a ‘2007 Working Mother Best Company.’ Leading a significant and ongoing culture shift, MassMutual officials note they are using company-wide benefits and programs to help ensure the retention and advancement of working mothers. MassMutual provides a number of options to help employees achieve a strong work/life balance, including flexible schedules, on-site and near-site child care facilities, an on-site credit union, convenience store with a full-service pharmacy, dry cleaner, tailor, jewelry and shoe repair, a barbershop, and a hair salon. MassMutual also has a strong commitment to employee health, offering state-of-the-art wellness activity centers, employee health service centers that offer such amenities as personal health assessments, on-site physical therapy, and flu vaccinations, as well as an employee-assistance program. In other news, the company has been awarded the No. 1 ranking in this year’s InformationWeek 500 “Information Security/Privacy” category for its proprietary information security management system. MassMutual’s award is one of only five “Leaders in Innovation” category awards identified by InformationWeek, namely, Productivity, Information Security, Supply Chain Innovation, Emerging Technology and Customer Intimacy.

Daly Honored At Baystate Dedication

SPRINGFIELD — Recognizing his strategic vision and his inspirational leadership of the organization for 22 years, Baystate Health recently honored Michael J. Daly during a dedication ceremony of the Daly Building, formerly the Centennial Building, at the stystem’s Springfield campus. Baystate’s Board of Trustees officially renamed and dedicated the medical center to honor Daly, who served as chief executive officer from 1981 to 2003. An unveiling of a special plaque in his honor was among the festivities during the dedication ceremony on Oct. 2.

Spalding Introduces ‘The Beast’

SPRINGFIELD — Spalding is bringing an NBA in-arena style experience to a new portable outdoor system. By introducing The Beast, Spalding now offers the first ever 60-inch glass portable backboard system in the market. The Spalding Beast’s glass board provides increased benefits to players, highlighted by a 37% truer rebound than achieved with acrylic systems, according to company officials. The Beast also boasts an aluminum-trimmed unit which features a heavy duty steel frame, Z-arm board mounts that provide increased stability, and a heavy duty Pro Image® breakaway rim. In addition, an institutional style lift provides infinite height adjustment from 7.5’ to 10’, a portable, multi-wheel with castors base provides ease of movement, and a four-strut pole/base mount provides superior system rigidity.

North Amherst Company Wins National Award

NORTH AMHERST — Cowls Land and Lumber Company has been awarded the Assoc. of Fish and Wildlife Agencies’ prestigious Landowner Stewardship Award. The award is presented annually to landowners who make a significant and positive conservation impact on a large area of privately owned land. The award was recently presented to Cinda Jones and her husband, Chuck Walker, of the Cowls Companies at the annual meeting of the Association of Fish and Wildlife Agencies in Louisville, Ky. Over the past 265 years, the family’s Western Mass. forest land has been devoted to sustainable timber production, while providing public recreational access and improved wildlife habitat. Cowls was one of the original tree farms to embrace and meet the requirements to be certified as a sustainable producer of trees in the United States. Cowls employs professionally trained foresters in the management of its land and incorporates multiple uses into its land-management plans. Cowls management plans are long-term and set the goal of achieving a sustained yield while retaining diversity of fish and wildlife, habitats, and ecosystems function. This year’s award represents the first time recognition has been given to a sustainable forest-based enterprise (in the past only farmers and ranchers have been recipients) and the first time for a Northeastern state. For more information on the award program, visit www.fishwildlife.org.

Big Y Promo Supports Breast Cancer Research

SPRINGFIELD — Big Y Supermarkets will be donating proceeds from its produce department as well as additional select products in October to the local Susan G. Komen for the Cure, Massachusetts and Connecticut Affiliates, to raise awareness and funds for breast cancer. The month-long initiative is titled “Partners of Hope,” and Big Y has partnered with many manufacturers to procure hundreds of thousands of pick-labeled products with funding toward breast cancer research and awareness. Big Y will be selling pink T-shirts, pink-frosted cupcakes, pink travel mugs and water bottles, pink bouquets and more. Pink paper ribbons will also be available for a $1 donation and will be posted in each market. Internally, Big Y’s Wellness Team will be hosting several programs this month to highlight breast cancer awareness to the employee family.

TD Banknorth Grant Supports Museum Programs

SPRINGFIELD — The Springfield Museums have received a $10,000 grant from the TD Banknorth Charitable Foundation for its Weekend Family Fun series of educational programs. Weekend Family Fun programs highlight holidays, special exhibits, cultures from around the world, and popular topics like dinosaurs and Dr. Seuss. Each program includes a performance, art demonstrations, science activities, and hands-on craft workshops. The four Springfield Museums and the Dr. Seuss National Memorial Sculpture Garden are located on the Quadrangle at 21 Edwards St.

Springfield Falcons Partner with Big Y, WNEC

SPRINGFIELD — The Springfield Falcons recently signed a two-year corporate partnership agreement with Big Y Foods that once again offers fans a discount ticket for select nights when they present their Big Y Savings Card at the MassMutual Center Box Office. Big Y Foods will also receive maximum exposure as part of its partnership with their logo appearing on signage on the MassMutual Center center-hung video board, and also on dasherboard signage inside of the MassMutual Center. The Falcons also recently partnered with Western New England College for the 2007-08 season to develop the Falcons’ new multimedia section located on Falconsahl.com. The new feature will consist of both audio and video clips involving Falcons players and coaches, as well as game highlights. WNEC officials noted they are proud to provide support and assistance for this ambitious web marketing enterprise, known as the Western New England College multimedia section of the Springfield Falcons’ website, where fans will be able to enjoy a more interactive experience with the organization.

Avada’s Blulink Offers Wireless Hearing

SPRINGFIELD — Avada Hearing Care Centers recently introduced Blulink™, its first wireless communication system that tackles challenges for those with hearing loss — providing ultimate sound quality that is delivered in sync with the listening environment and offering hands-free connectivity to Bluetooth-enabled cell phones and other wireless electronic devices. Unlike traditional hearing instruments, Blulink’s high speed wireless digital technology creates a wireless ‘bubble’ around the user, allowing a pair of Blulink hearing devices to communicate together to process sounds similar to the way the human brain receives and interprets sounds. For more information, visit www.avada.com.

Hampden Bank to Continue Energy Relief Program

SPRINGFIELD — There is still uncertainty about how much it will cost homeowners to stay warm this heating season. However, many people are already beginning to wonder, and worry, about how they are going to pay their heating bills this winter. In response to what could be some very tough situations for local residents, Hampden Bank has decided to once again continue it’s Energy Relief Program introduced two years ago. The program is designed to give mortgage customers the option to make a smaller, ‘interest only’ payments on their mortgage for the duration of the heating season. “We are reacting to the needs of our customers,” said Senior Vice President Robert Michel. “While fuel prices have come down, filling up your car or paying the heating bill is still painful. With this program, we allow our borrowers to make an interest-only payment. They’ll be able to use the savings each month to apply toward their heating costs.” Michel added. The program is simple, but the savings can be profound. For example, a $150,000 loan balance with a 20-year remaining term at an average 6.5% interest rate would yield a savings of almost $250 per month.

Departments

The following bankruptcy petitions were recently filed in U.S. Bankruptcy Court. Readers should confirm all information with the court.

AAA Water Service
Plasse, Jeremy I.
273 State St.
Belchertown, MA 01007
Chapter: 7
Filing Date: 08/29/07

Allen, Rondey Alford
3 Terrace View
Easthampton, MA 01027
Chapter: 13
Filing Date: 09/04/07

Almonte, Elena B.
15 New Ludlow Road
Chicopee, MA 01020
Chapter: 7
Filing Date: 08/29/07

Aquarius Hairstyling
Brouillette, Thomas E.
Brouillette, Wendy L.
79 River Road
South Hadley, MA 01075
Chapter: 7
Filing Date: 08/31/07

Banas, Andrea Lynn
71 Leonard St.
Leeds, MA 01053
Chapter: 7
Filing Date: 08/30/07

Barriere, Paula J.
9 Barnes St.
Ware, MA 01082
Chapter: 13
Filing Date: 08/31/07

Becker, Raymond E.
636 Shaker Road
Longmeadow, MA 01106
Chapter: 13
Filing Date: 09/05/07

Carson, Kevin D.
Carson, Sarah L.
282 West Franklin St.
Holyoke, MA 01040
Chapter: 7
Filing Date: 08/30/07

Corliss, Kermit K.
12 Fifteenth St.
Turners Falls, MA 01376
Chapter: 7
Filing Date: 09/06/07

Craven, Carroll A.
601 Old Greenwich Plains
Ware, MA 01082
Chapter: 13
Filing Date: 09/01/07

Escribano, Antonio
26 Talbot Road
Springfield, MA 01109
Chapter: 13
Filing Date: 09/06/07

Ferriter, Matthew V.
136 Prospect Ave.
West Springfield, MA 01089
Chapter: 13
Filing Date: 08/29/07

Fitzgerald, Robert Shea
PO Box 7000
Northampton, MA 01061
Chapter: 7
Filing Date: 08/31/07

Flynn, Judith Ann
P.O. Box 1012
Greenfield, MA 01302
Chapter: 7
Filing Date: 09/05/07

Gardner, Anna Faith
a/k/a McCullough, Anna
58 Amherst Ave.
Feeding Hills, MA 01030
Chapter: 7
Filing Date: 08/29/07

Garzone, Nicholas John
19 Crystal St.
Pittsfield, MA 01201
Chapter: 7
Filing Date: 08/30/07

Goulet, Debra J.
38 East Street Ave.
Chicopee, MA 01020
Chapter: 7
Filing Date: 09/06/07

Grigas, Philip F.
Grigas, Deborah M.
7 Eagle St.
Ware, MA 01082
Chapter: 7
Filing Date: 09/05/07

Helberg, Glen R.
81 Rural Lane
East Longmeadow, MA 01028
Chapter: 7
Filing Date: 09/04/07

Hezik, John S.
Hezik, Jennie
45 Jaeger Dr.
Westfield, MA 01085
Chapter: 7
Filing Date: 09/06/07

Hurwitz, Michael D.
80 Munson St.
Greenfield, MA 01301
Chapter: 7
Filing Date: 08/30/07

Jaskulski, Linda A.
23 Hancock St.
Westfield, MA 01085
Chapter: 7
Filing Date: 08/30/07

 

Johnson, Robert A.
P.O. Box 25
Greenfield, MA 01302
Chapter: 7
Filing Date: 08/31/07

Kavanaugh-Godar, Gerald G.
a/k/a Godar, Gerald K.
a/k/a Kavanaugh God, Gerald
a/k/a God, Gerald K.
30 Highfield Dr.
Lee, MA 01238
Chapter: 7
Filing Date: 09/06/07

Majkowski, Robert F.
Majkowski, Audrey M.
15 Hummingbird Dr.
Chicopee, MA 01020
Chapter: 7
Filing Date: 09/04/07

Matos, Angel
21 Ledyard St.
Springfield, MA 01105
Chapter: 13
Filing Date: 09/05/07

Morin, Kristine J.
22 Abbey St.
Chicopee, MA 01013
Chapter: 7
Filing Date: 09/04/07

Nolan, John F.
Nolan, Theresa M.
247 Zerah Fiske Road
Shelburne Falls, MA 01370
Chapter: 7
Filing Date: 08/31/07

Peyman, Christine M.
a/k/a Mahoney, Christine
3338 Boston Road
Wilbraham, MA 01095
Chapter: 7
Filing Date: 08/30/07

Priester, Samantha L.
Po Box 466
Chicopee, MA 01021
Chapter: 7
Filing Date: 08/30/07

Reid, AnnMarie E.
97 Grape St.
Chicopee, MA 01013
Chapter: 7
Filing Date: 08/28/07

Remillard, Sharon L.
9 Power Square
Greenfield, MA 01301
Chapter: 7
Filing Date: 08/31/07

Richardson, Celines
Saez, Celines
38 Maryland St.
Springfield, MA 01108
Chapter: 7
Filing Date: 08/30/07

Rodriguez, Pedro
107 Portulaca Dr.
Springfield, MA 01129
Chapter: 13
Filing Date: 09/04/07

Sadiq, Talib
Bias, Vincent Elex
Sadiq, Jamie Danielle
Daniels, Jamie Danielle
34 Pomeroy Lane, Unit 15
Amherst, MA 01002
Chapter: 7
Filing Date: 08/31/07

Scott, Martha A.
19 Chauncey Walker St.
Belchertown, MA 01007
Chapter: 7
Filing Date: 09/06/07

Serrano, Francisco
37 Whitmore Dr.
Springfield, MA 01104
Chapter: 7
Filing Date: 08/29/07

Sheridan, Hope E.
427 Green River Road
Greenfield, MA 01301
Chapter: 13
Filing Date: 08/27/07

Something Special Catering
Bernier, Barry A.
181West State St.
Granby, MA 01033
Chapter: 7
Filing Date: 08/30/07

Sullivan, Shawn D.
249 Chicopee St.
Granby, MA 01033
Chapter: 7
Filing Date: 08/29/07

Tamashaitis, Tamika Nicole
71 Milford St.
Springfield, MA 01107
Chapter: 13
Filing Date: 08/28/07

Wolper, Jennifer L.
600 Broadway St.
Chicopee, MA 01020
Chapter: 7
Filing Date: 08/28/07

Woytowicz, Susan M.
PO Box 55
Warren, MA 01083
Chapter: 7
Filing Date: 08/28/07

Opinion

It was with much fanfare that Gov. Deval Patrick announced a “partnership” between the Commonwealth and the city of Springfield earlier this month. He actually held a cabinet meeting in the City of Homes — no one can remember if or when that ever happened before — to mark the occasion, and spoke at length about how important the success of Springfield is to the state as a whole.

He then listed several examples of how this partnership would manifest itself — everything from money to put more police officers on the street to plans for reopening the governor’s office in the State Office Building and naming it the Western Massachusetts Office. In a printed statement from his office, the governor said, “working with local leadership, legislators, businesses, and community groups, we can tap the considerable potential of Springfield and the region, and re-energize a vibrant hub for growth in Western Mass.”

This sounds good, and we hope that’s what this partnership can actually do, but we admit to being a little skeptical. Many of the investments listed as being part of this so-called partnership have been on the books or in the planning stages for some time now, such as a commitment to renovate and expand the police training facility at Springfield Technical Community College and plans to site a Western Mass. fire training facility in Springfield.

These and many other measures listed by the governor, including matching funds for a homeless shelter and an investment in state-assisted public housing units, amount to simply throwing money at some of Springfield’s problems, with no long-term benefits to be seen.

Springfield isn’t going to be re-energized by the Worthington Street Shelter Housing Project, even if it does become a model for the rest of the state, or by more public housing, nor is it to become a vibrant hub of growth due to police and fire training facilities being located here. This city needs some good, old-fashioned economic development in the form of private-sector investments that will spur new jobs.

Meanwhile, there must be some spark that will make Springfield, and especially its downtown, a place where people will want to live and work again. This is the formula that has worked for many other cities in this state and elsewhere, and it must be applied here as well; the city can’t move forward if public housing continues to be its most successful business enterprise.

In fairness to the governor and his cabinet, they are at least trying to help the Finance Control Board with its next, and most challenging, assignment — bringing some real economic progress to a community that, like many others in the Northeast, is seeing its manufacturing base slowly deteriorate. Stabilizing the city’s finances and creating surpluses instead of deficits hasn’t been easy, but that job has a much lower degree of difficulty than the task of making Springfield vibrant again.

Other cities have turned themselves around — Providence, Lowell, and, to a lesser extent, Worcester, have all been mentioned — but they have benefited greatly from geography and their proximity to Boston. Springfield doesn’t have that luxury and will need some help from the state that might fall into the category of extraordinary.

State leaders can’t be expected to favor Springfield over other cities or regions of the Commonwealth that also need help, but it can and must provide assistance in ways that make redevelopment of the York Street Jail, the Chapman Valve site in Indian Orchard, and even Union Station real and not wishful thinking.

The governor is right when he says that Springfield’s success is vital to the Commonwealth as a whole, and his administration is to be commended for recognizing that Springfield needs help, and then offering some. But the help must be substantive, not symbolic; it must provide long-term benefits, not short-term buzz.

We hope that this is a real partnership, one that generates real progress in Springfield.

Features
But Former Westfield Mayor Rick Sullivan Is Enjoying His State Cabinet Post
Rick Sullivan

Former Westfield Mayor Rick Sullivan, now Commissioner of Recreation and Conservation for the Commonwealth, says the governor has made open space preservation a top priority.

Rick Sullivan, former mayor of Westfield and Massachusetts’ current Commissioner of Conserva-tion and Recreation, recently took the leap from the relatively small pond of Western Mass. to a sea of possibilities, as he sees it, in Boston.

True, he’s had to make plenty of adjustments — when an issue in his jurisdiction arises, he’s often consulting a map instead of taking a quick spin to a familiar street, and his daily commute from Western Mass. to the Hub can be daunting.

But Sullivan said living in one region and working in another also affords him the perspective he needs to serve many diverse communities, and that his past service in municipal leadership doesn’t seem so far away — in fact, he says he’s using the skills he learned during his six terms as mayor every day.

“Being a mayor was great training,” he said. “This job is bigger, and it impacts many more people, but the issues are the same. Knowing the mayors across the state has already been helpful, because we’ve talked about their communities before. I’ve also gotten the message from elected officials that they want DCR to work, so the reception has been great, and I don’t feel like a little fish.”

Nor should he. The name ‘Mass. Department of Conservation and Recreation’ doesn’t reveal the full breadth of services it provides. Formed in 2004 under the Romney administration, DCR blends the functions of the former Metropolitan District Commission with the former Department of Environmental Management.

But the model is more complex than that; four divisions — Urban Parks and Recreation, Water Supply Protection, Planning and Engineering, and State Parks and Recreation — operate under the DCR, employing 1,100 full-time staff and an additional 1,700 in seasonal staff (lifeguards, park rangers, and the like) in the summer months.

The agency oversees 450,000 acres of property across the Commonwealth, including 250 parks, forests, greenways, reservoirs, watersheds, and beaches, ranging from Mount Greylock in North Adams to Boston’s Esplanade, home of the Hatch Shell (the DCR Hatch Memorial Shell, to be exact) outdoor performance venue.

The department oversees programming, facilities management, and maintenance of all of these locations, and Sullivan said there’s a particular focus now on making the parks cleaner, safer, and more accessible for the Commonwealth as a whole.

This includes the monitoring and maintenance of 275 bridges and tunnels, including Boston’s Longfellow Bridge and the Storrow Drive tunnel. Thirty-one of these are major artery structures.

Sullivan, who took office in June, said he recognized the Patrick administration’s commitment to open-space preservation in Massachusetts early on, and after a few conversations, he was approached to consider the commissioner’s post. He said he suspected his history of civic leadership in Western Mass. played a part in the decision.

“There has been a real push by our government to make the executive team as inclusive as possible at all levels,” he said, “and to reach out to the various geographic regions of the state.

“I think part of what the governor recognized in me is the Western Mass. perspective,” he continued. “I can see the needs of Boston and the beltway, and they’re real. But everyone has projects, and they’re just as important as everyone else’s.”

His management style is a democratic one, and in the coming months Sullivan said he hopes to strengthen the department’s chain of command, thus increasing efficiency.

“It’s probably a mayor thing,” he said. “I’d like to see more people at the ground level keeping things neater, and less upper-management involved at that level. I believe that if you have professionals who are hired to do a job, we should of course make sure they’re doing it, but then let them do it. I’m pretty comfortable with that, and I think we’re going to be in good shape.”

And Sullivan added that, after many years of community planning, he has seen the importance of quality of life to Massachusetts residents.

“As a mayor I understood, as all mayors do, that at the end of the day, it’s a clear understanding of what the public wants — quality of life — that’s important,” he said. “It’s why people choose to live in the communities in which they live.”

Hook, Line, and Sinker

That’s not to say Sullivan doesn’t face his share of challenges in his new venture, though. Already, he’s seen the vast difference between serving a city and serving a state, even if it’s just through one sector of the government.

“You find out fast how big Massachusetts is,” he said. “It’s not a large state, but you have to stop and look at the huge number of facilities we operate, and how important each one is to its community. Every park offers a different experience, and that’s impressive.”

He recalls one of his first site visits — to Constitution Beach — as one of those moments of clarity.

“It’s one of first beaches in the urban ring, right at the end of a runway at Logan Airport,” he began. “You could literally throw a baseball, and it’ll almost hit the runway, and to watch the planes taxi around from the beach is a very different experience from Scusset Beach on the Cape, which is a quiet, ocean beach … and also different from a climb to the top of Skinner Mountain, where you can see the whole Valley.”

But Sullivan returns quickly to the positives of the job, and to the renewed commitment to conservation he sees in the Patrick administration.

“I think two big things that struck me when I came in, besides how big and diverse the state is, was the real dedication of staff, from those in the field to senior management,” he said. “They don’t think of work as a job, they think of it as a passion, and most people came to DCR because they truly believe in recreation and conservation. The commitment is huge.

“The other thing I’ve seen is the commitment from the governor and the legislature,” he added. “They truly believe in the mission of DCR, too, and also understand that it’s an organization that has been significantly underfunded for 18 years. We’ve taken some gigantic hits, and if we’re going to do a better job, we need more dollars — and that has started to happen.”

From the Mountains to the Oceans

Following a report on the state’s urban beaches, for instance, the Legislature approved funding for maintenance and upgrades that could be used at all beaches, including freshwater lakes and ponds and those in the state park system.

A ‘Parks Caucus’ has also been formed in the Legislature, dedicated to discussing issues that fall under DCR’s jurisdiction.

“If there’s a special issue that runs through several districts, many members will get together,” Sullivan explained. “There are more than 80 members involved now, and given that there are only 200 total, that’s huge — and it’s growing.”

He said that when he first addressed the caucus, 50 members were in attendance, and later, one member joked that to get that many legislators to come to any meeting is a small victory unto itself.

“It shows a commitment, and I’m extremely pleased,” he said.

The reason why could have much to do with DCR’s long reach and wide range of responsibilities. All communities have their issues, said Sullivan, and they range from keeping the public pool open and staffed to major infrastructure projects, such as the multi-million-dollar roadway construction and Summit House renovation now taking place on Mount Greylock, slated for completion at the close of next summer.

“Some projects are simple, but they’re all important to someone,” said Sullivan. “Holyoke would love to see its visitors center at Heritage State Park fully staffed, and Fall River wants the same thing.”

And it’s here, he said, that the support he’s seen from the Legislature and the governor’s office will be put to the test. With such a wide array of projects on tap and plenty of voices promoting each, Sullivan said a continued influx of funding is more important to DCR than ever.

“This is where the rubber meets the road,” he said. “There’s always ways to make a system work better through organization, but at the end of the day, we have to make investments in infrastructure.”

Building Bridges

Beyond funding concerns, there have been a few hot-button issues Sullivan has had to address; for one, while the core mission of the DCR is improvement of the state’s many parks, work involving bridges, dams, and tunnels has moved to the forefront recently as well. This is due in part to the issues Boston has already seen — the Storrow Drive tunnel collapse in 2006 probably the most notable — and increased awareness of such infrastructure concerns across the country in the wake of the Minnesota interstate bridge collapse, the levee breaks caused by Hurricane Katrina in New Orleans, and increased anti-terrorism efforts.

“Breach of dams has risen in importance in terms of emergency management planning, as have safety inspections in places like the Quabbin reservoir, as well as other lakes and ponds,” said Sullivan. “And the Longfellow Bridge is 100 years old and need of a major overhaul.

“The hottest issue right now is probably the Storrow Drive tunnel,” he continued. “That’s a process we’re working through now, and no one disagrees that significant work needs to be done.”

Still, it’s a somewhat controversial topic, he said, as the tunnel runs along the Esplanade, which Sullivan described as “a very significant park in the DCR family.”

“In any construction job, there will be impacts,” he said, “So my goal has been to have an open public discussion in order to decide which impacts we can live with and which we can’t. The bottom line is we need that tunnel to be as safe as possible for motorists.”

Pooling Resources

Moving forward, Sullivan said there are a number of additional issues that are high on the governor’s to-do list, including new rail trail projects, improvements to the state parks system, and new programs in the area of land protection and conservation –– both of agricultural and forest land. He’s particularly excited about the latter, given that the bulk of the Commonwealth’s open forests are in the western part of the state.

“We’re going to identify 10 significant forest areas soon through the Forest Legacy Project, and many are in the west,” he said. “There’s going to be a lot happening to protect that rural character.”

In summation, Sullivan said he feels like he’s joined the administration at what could prove be one of its most dynamic periods. He has a clear set of priorities before him, and the systems in place to get down to business.

“The governor has made the direction really clear, and there are opportunities to improve and expand any number of things,” he said. “It’s an exciting time.”

And while the laps he must complete between Boston and Westfield are long each week, he assures us the water’s just fine.

Jaclyn Stevenson can be reached at[email protected]

Features

SPRINGFIELD – Three distinguished individuals have been selected to receive the William Pynchon Medal and induction into the Order of William Pynchon. The honor is bestowed annually by the Advertising Club of Western Mass. to individuals from the region who have demonstrated exceptional community service with compassion, humility and grace.

The 2007 honorees are Carol A. Leary, president of Bay Path College, Allen G. Zippin, of the Springfield School Department, and Dan Roulier, president of Dan Roulier & Associates.

The William Pynchon Award was established in 1915. It honors individuals from all walks of life who go beyond the call of duty to make life better for the Western Mass. community. The awards dinner and ceremony for the 93rd annual William Pynchon Awards will be held on Nov. 29, from 6 to 9:30 p.m. at Chez Joseph in Agawam. Tickets and more information are available at www.adclubwm.org, or by calling the Club Administrator at 736-2582.

•••••

President of Bay Path since 1994, Leary has been a staunch advocate of young women throughout Western Mass. She is described by friends and colleagues as “tireless, optimistic and humble.” Leary helped organize the first health and fitness expo for women at the Naismith Memorial Basketball Hall of Fame, in conjunction with the Pioneer Valley Women’s Running Club and Baystate Health.

She has also mentored young women from the Go FIT Inc. clinics and actively participates in the running and physical activity programs. As one of the directors noted “she thinks nothing of showing up at a Go FIT clinic in her business attire, putting on her running shoes and heading out for a run with students in the program.”

Leary was an early supporter of the Women’s Fund of Western MA, helping raise millions of dollars for the organization. She has served as president of the board of trustees at local public television station WGBY, and has served on the board of the Western Mass. Economic Development Council.

She was awarded the Pioneer Valley Woman of Distinction Award from the YWCA, the Woman of the Year Award from the Women’s Partnership of the Affiliated Chambers of Commerce of Greater Springfield, the 2005 Heart of Gold Award from the American Heart Assoc. of Greater Pioneer Valley, and the 2006 Women’s History Award from the U.S. Postal Service.

•••••

Zippin is well known in Western Mass. for his considerable contributions to education. An advocate for children and children’s education for more than 45 years, Zippin had a long career as director of Education at the Children’s Study Home. Today, he holds a position in the Pupil Services Department with the Springfield School Department, where he works to ensure that children of the city receive the proper educational services they need.

At the same time that he started his career, Zippin became involved with the Shriners Organization, and at the age of 21, he became a Shriner in Springfield. His legacy to the entire organization and the Shriners Hospital for Children are celebrated. In 1983 he served as potentate with the Shriners.

He currently serves on the board of governors at the Shriners Hospital for Children in Springfield, and was responsible for overseeing the construction of the Shriners Hospital facility that exists today. Zippin holds the title of a 33rd degree mason, one of the highest Freemason honors that can be attained, and he currently serves as the Circus Chairman with the Shriners Organization, a position that he has held for more than 20 years.

Additionally, Zippin serves as the director of public relations and special events for the Eastfield Mall, another community effort where he is distinguished by his talent in communications and his humor. He is a former member and secretary of the board of directors of the Greater Springfield Convention and Visitors Bureau, a former member of the doard of directors of the Youth Development Program under the auspices of the Juvenile Court system, and served on the Education Committee at Temple Beth El.

•••••

Roulier, a local builder, has been a quiet force in helping those less fortunate in our community. His involvement touches more than 20 local organizations. Since 2003, Roulier has brought summer camp to children at the Dunbar Community Center and Chestnut Street School in Springfield by donating the use of his property, Worthington Farms, in Somers, Conn. This provides the children a chance to experience nature, animal life and the benefits of being in a country environment that would not otherwise be afforded to them.

At the Massachusetts Career Development Institute (MCDI), Roulier helped to create an urban garden out of a 2.5-acre abandoned, illegal dumping ground. He single handedly recruited volunteers — friends, business associates, anyone who could handle a shovel — to get the project going and completed. His selfless work transformed the space into a haven for honeybees, hummingbirds and other wildlife.

Roulier’s good works include building a much needed storage facility for the YWCA Battered Women’s Shelter, raising cattle on his own farm for the sole purpose of giving the beef to soup kitchens, and funding programs for Jewish groups to come to the Holocaust museum. He is an inspiring presence at MCDI, working with children to plant gardens. And when the opportunity came to acquire bikes for the summer camp, Roulier enlisted a tractor-trailer from the New England Tractor Training School to the transport the bikes and the services of prisoners from the Ludlow jail to clean them up.

Sections Supplements
It Takes Planning Well in Advance to Make a Good Impression

Impressions can be seen everywhere at a trade show — from booth design and layout to logos and literature; from promotional giveaways to staff etiquette. All of these elements working together can create an overall impression of your company and/or product — good, bad, or indifferent. It takes planning well in advance of the show to ensure that these elements are in place and, when used effectively, will increase the potential for sales.

Many exhibitors do well in planning for some of the elements, but not others. For example, they may have a great product, but exhibit staff are not properly trained. Or the graphics do not tell the company or product story at a glance, causing confusion for the attendees. Over the past 30 years, I’ve had the opportunity to work with many exhibiting organizations on their trade show marketing to effectively tie in all of the elements. It’s usually just a slight adjustment, not major change, that makes the difference.

Done right, the results always add up in sales.

Here are some guidelines, which I believe are critical for successful trade show marketing:

Establish Show Objectives

Your objectives need to be clearly stated for each trade show. Not every exhibitor has the same objectives. Do you expect to be generating leads, maximizing exposure, creating awareness, selling? Maybe your type of product or service allows for multiple objectives.

Will the decision makers or key influencers of your target audience be at the show? How will success be measured after the show? What is the budget?

Pre-show Communication

Plan how to announce your company’s presence. The announcement gives people a reason to stop by. Use your Web site to post your trade show schedule. Develop a creative E-mail campaign to prospects and existing customers or simply make some phone calls.

Design Booth Layout

Select your location, if given the choice. Look at traffic flow, aisles, entrances, show activities, etc. Design your booth graphics so attendees will know what your company is selling at a glance. Create a finished appearance. Order or bring carpet and/or fixtures. Don’t create barriers. Decide what products and information will be displayed.

When using models, entertainment, or games to attract a crowd, you must plan in advance where they will be positioned in your exhibit. Your booth is the lobby or gateway to your company. It must be immediately welcoming and the representative of your organization.

In the Booth

Train your staff ahead of time on both product knowledge and etiquette. Make sure everyone knows the schedule to avoid overcrowding. How your staff behaves can make a lasting impression on your audience.

Decide what to wear, whether it will be business, casual attire, or booth uniform. Allow no eating, drinking, chewing gum, smoking, excessive chatting with other booth workers, cell phones, etc. Your staff should remain standing, ready to receive people at all times.

Stop Traffic

Be cheerful, smile, make eye contact, and be sincere. Ask open-ended, pertinent questions to pre-qualify prospects. Don’t wait for them to stop. Engage them as they pass by or pause to glance at what you are offering.

Document Inquiries and Leads

Choose a mechanism that collects the prospect’s name, company, address, phone number, E-mail, and the type of follow-up required. Make sure the inquiries are handled quickly after the show.

Promotional Literature

Literature should be available, professional, and easy to read and understand. Train your staff on how to use the literature in advance. However, remember, at a trade show literature doesn’t make a sale — it’s all about personal contact.

Use ‘Smart’ Giveaways

Who are the recipients? Will they keep it? Print your logo, phone number, and Web site on the items. Tie the giveaways to your advertising pre-show message.

Raffle Drawings

Raffles are used to collect names and information to add to your company database. Drawings also draw traffic to your booth, and can be part of your pre-show mailing.

Post-show

How you handle the post-show is important to the planning process from the beginning. How will you measure your return on investment of the show? Will it be the number of qualified leads, the number of sales generated, or the number of impressions? Communicate to your audience after the show. Use this as reason to touch your prospects again. Follow up with a letter, postcard, phone call, or E-mail. Give attendees a reason to visit your Web site; for example, post raffle winners on the site, etc.

Remember, there is no other marketing tool as personal as an exhibit. It is the only sales opportunity where hundreds of your prospects will visit you in a given day. No cold calling, trying to get past voice mail, reception, or protective secretaries. Attendees have business needs to be filled, and they are shopping in your booth.

Be prepared, be specific, and be ready to make a lasting impression.

Jack Desroches is the executive producer of Milestone Events in Chicopee;[email protected]

Sections Supplements
The 2007 Super 60 Roster Conveys Strength and Diversity
Star Power

Star Power

A quick glance at this year’s Super 60 list reveals the diversity that defines the Western Mass. economy. There are manufacturers, technology companies, retailers, health care providers, and accounting firms. There’s also a
restaurant, a dictionary publisher, a pharmaceuticals maker, and even a private college. Together, these companies paint an encouraging picture of the local business community and its prospects for the future.

If there is one constant when it comes to the Super 60 — the annual roster of top-performing companies as compiled by the Affiliated Chambers of Commerce of Greater Springfield — it is change.

Each year since 1990, when the unique business-recognition program was launched, there have been new companies in both the ‘Revenue’ and ‘Revenue Growth’ categories. That change is refreshing, and it conveys both movement and diversity in the local economy, said Russell Denver, president of the ACCGS, who told BusinessWest that he enjoys seeing different business owners come to the podium at the annual Super 60 luncheon to accept their awards.
So he should really be looking forward to this year’s event, set for Oct. 26 at Chez Josef in Agawam. That’s because the field for 2007 is dominated by newcomers; 18 of the ‘Growth’ companies are new to that list, and 11 of the businesses on the ‘Revenue’ side are newcomers, said Teddy Woeppel, communications director for the ACCGS.

There are some other numbers of note when it comes to the Class of 2007, said Woeppel, noting that, combined, the 30 ‘Revenue’ companies earned $708 million in 2006, and average revenue for those businesses was $24 million. On the ‘Growth’ side of the ledger, the 30 companies posted average growth of 71% over the past three years, while more than half (57%) posted growth in excess of 50%.

Denver said both lists provide evidence of the strong diversity that is considered one of the strengths of the local economy. The ‘Growth’ list, for example, includes two banquet facilities under the corporate name Delaney Restaurant Inc., two accounting firms, several insurance agencies, a carpet and tile outlet, a law firm, a construction company, a pharmaceuticals maker, and and a medical device manufacturer, among others.

Meanwhile, on the ‘Revenue’ side, the list features a software maker, a private college, a maker of plastic containers, an architectural firm, a recreational boat dealer, a hardware chain, a drug store chain, and a dictionary publisher (Merriam Webster Inc.), among others.

While there were several newcomers in the top 10 for the ‘Revenue’ category, the top three finishers are familiar names when it comes to the Super 60. Springfield College topped the list, while Southwick-based Whalley Computer Associates, a technology-solutions provider, was the runner-up, and Springfield-based Rocky’s Hardware Inc., a chain now boasting 25 locations in Massachusetts, New Hampshire, and Rhode Island, finished third.

On the ‘Growth’ side, there were six newcomers in the top 10, and two in the top three. Leading the class is Kleer Lumber Inc., a Westfield-based producer of PVC trimboard, while Complete Payroll Solutions, a Springfield-based company that provides payroll, tax, benefits, and human resources services was runner-up. Kittridge Equipment Co., a commercial food service equipment dealer that has made several appearances on both Super 60 categories, finished third.

Other newcomers to the ‘Growth’ list, said Woeppel, are: Ace Metal Fabricators Inc., Allen & Burke Construction, Custom Carbide Corp., Delaney Restaurant Inc., Dimauro Carpet & Tile Inc., Egan, Flanagan and Cohen, P.C., Haluch Water Contracting, Innovative Physicians Services, LLC, Insurance Center of New England, M.J. Moran Inc., Moriarty & Primack, P.C., PC Enterprises Inc., R&R Industries Inc., Terrien Transportation Inc., Texcell Inc., and Tunstall Associates Inc.

Fast Facts:

What:The Annual Super 60 Luncheon
When:Oct. 26, starting at 11:30 a.m.
Where:Chez Josef in Agawam
Sponsors:Health New England, Hampden Bank, Sullivan Hayes & Quinn, Sovereign Bank New England, Westfield Bank, and WWLP 22News
Tickets:$45 for ACCGS members, $65 for non-members. Reservations must be made in writing and in advance. Reservation forms were mailed to Chamber members, and are available at the Chamber office, 1441 Main St., Springfield.

On the ‘Revenue’ side, the newcomers are: Atlantic Fasteners Inc., Biolitec, Chandler Architectural Products Inc., Governor America Corp., Kleer Lumber, Plastic Packaging Corp., Quabbin Wire & Cable Co. Inc., Specialty Bolt & Screw Inc., Springfield Spring Corp., and Suddekor, LLC.

Four companies — Kleer Lumber, Specialty Bolt & Screw, Kittredge Equipment Company, and Suddekor — qualified for both lists.

In the pages that follow, BusinessWest provides snapshots of all 60 companies that comprise the Class of ’07.

Sections Supplements
‘Historic Hotels’ Status Offers Marketing Oomph to its Western Mass. Landmarks
Norma Probst

Norma Probst, director of sales and marketing at Cranwell Resort, Spa and Golf Club, said HHA helps brand historic hotels as a group.

From vintage furnishings to modern-day amenities, the region’s historic hotels have much to offer travelers from around the world. However, one thing that’s long been lacking for these mostly privately-owned, single-location establishments has been the marketing machines that power the Hiltons, Westins, and Marriotts of the nation — and by telling their members’ stories, Historic Hotels of America is looking to change that.

The Porches Inn at MassMoCA in North Adams was recently named one of the world’s “coolest hotels” by Condé Nast Traveller, among other honors. It earned the distinction for its wide range of amenities and whimsical style, which includes complimentary breakfast delivered in a vintage lunch pail.

Down the road in Lenox, the Cranwell Resort, Spa and Golf Club recently garnered AAA’s Four Diamond rating for the sixth consecutive year and continues to hone its reputation as one of the best golf resorts in the country.

The Red Lion Inn in Stockbridge has welcomed travelers for more than two centuries, and is now making a new name for itself as a champion of sustainable agriculture in the Berkshires.

And Hotel Northampton in Hampshire County, with its newly renovated rooms and grand ballroom, is positioning itself as the area’s premier spot for luxury accommodations.

Each establishment has its own claims to fame that make it a unique destination in Western Mass. At first glance, the hotels have little in common. But they share one common theme: all are members of the Historic Hotels of America, a national organization that serves historic hotels and the travelers who love them, and, as such, affords a unique set of benefits that calls attention to the properties’ individuality, while at the same time binding them together as part of a whole.

Mary Billingsley, director of public relations for Historic Hotels of America, or HHA, explained that the group is a program of the National Trust of Historic Hotels for Preservation, which was formed in 1989 as a means of reaching out to the traveling public.

“We had certain people in mind,” she said. “Those who may not consider themselves preservationists, but appreciate history, and the experience of staying in a hotel that has a past, a tradition, and a sense of place in its community.”

The organization started with 32 charter members, and today, that number has risen to 213, spread across the contiguous United States, Puerto Rico, and the U.S. Virgin Islands. Porches, the Red Lion, Hotel Northampton, and Cranwell are the region’s only HHA hotels, and four of 15 in the Commonwealth. Others include the Boston Park Plaza and Towers, Chatham Bars Inn on Cape Cod, and the Hawthorne Hotel in Salem.

Billingsley said that to be considered for inclusion, a hotel must be included on the National Register of Historic Places and housed in a building that is at least 50 years old, though many establishments in the network are new uses of older properties, including former apartment buildings, mills, and private homes.

“There is a wide range of properties that have been converted into hotels, from cotton warehouses to bottling plants,” she said, adding that HHA is not a luxury organization; while each property has its own unique draws, HHA hotels fall within a number of price points and welcome all types of travelers. “We’re defined by history, and that’s something we let consumers know,” she said.

The Best of the West

Billingsley noted that the four hotels within Western Mass. are a good representation of HHA’s overall mission and identity as a travel organization.

“Western Mass. as a destination is so desirable,” she said, “and these four hotels showcase the diversity of our group. The Red Lion Inn is so picturesque; Cranwell is an internationally-known resort; Porches is an adapted-use of a property dating back to the 1890s; and Hotel Northampton has a more modern flair.”

Still, Billingsley explained that while the strengths HHA hotels possess — a strong sense of history, a rich collection of stories, and often a unique set of amenities that blend the intrigue of the past with the creature comforts of today — can also be a weakness for such destinations. While these features set them apart from modern-day hotels, she said, they can also isolate them. Most historic hotels are privately owned, and as such don’t have the same marketing strength as larger, corporate-owned outfits.

Addressing this has become the primary goal of HHA; it’s a member-driven marketing association, collecting dues from participating hotels and, in turn, promoting them as part of a group with increasing prestige.

The representatives from the HHA hotels of Western Mass. who spoke with BusinessWest returned frequently to the topic of branding, and how HHA has provided a much-needed shot in the arm in terms of creating a collective identity for a varied set of properties.

Michael Kolesar, director of sales and marketing for Hotel Northampton, took his post at the local landmark just this year, after a long career working within corporate-owned hotels. He said HHA does the work that smaller outfits often cannot, forging an identity for privately owned destinations.

“It’s a wonderful marketing tool, utilizing history, that markets individual properties through a lot of great programs that create brand association,” he said. “They allow us to work with what we have at our own pace, and we gain exposure outside of the local market — something that, as a privately owned establishment, is not easy for us to do.”

Carol Bosco Baumann, director of Communications and Marketing for the Red Lion Inn and the Porches Inn, said the Red Lion, first opened in 1773 to serve as a stagecoach stop, is one of HHA’s charter members, and Porches is still viewed as a relatively new member, having joined in the past decade. From both points of view, Baumann said she’s seen firsthand the growth within the organization.

“The HHA helps establish us as a brand by allowing us to be a part of an umbrella organization,” she said. “It’s an interesting position to be in, having two properties that scream individuality be part of the same brand.

“But it’s all about preservation and historic standards that alone are a benefit,” Baumann continued, “and the HHA publicity efforts only help us more. People understand that when they plan a trip to an HHA hotel, they’re going to feel a genuine sense of place. More than anything else, history provides that.”

Norma Probst, director of Sales and Marketing for the Cranwell Resort and a member of HHA’s national sales committee, said that she anticipates that the organization will only continue to flourish, aiding its member properties all the more.

“Cultural travel is one of the largest-growing segments of the industry,” she said, “and the HHA is doing very well as an organization because of the efforts it has undertaken with regard to public relations. Those have fostered a very willing, active membership base that understands the importance of promoting HHA as well as themselves; I see it becoming more well-known as a group in the future.”

At Any Rate

The various programs sponsored by HHA are developed to be pliable, so member hotels can develop promotions that make sense for them, while at the same time taking advantage of HHA’s international publicity. Members can choose whether or not to participate in a given program, and if they choose to sign on, can do so at virtually any level.

Currently, for instance, the Western Mass. HHA properties are gearing up for the ‘Fall Back in Time’ program, which will offer special rates and packages coinciding with the new, later time change on Nov. 4 (clocks are turned back one hour a week later this year, due to the federal Energy Policy Act of 2005). Sponsored by American Express, the program offers an extra draw for AmEx users, awarding a complimentary one-year membership to the National Trust for Historic Preservation when a trip is booked.

More than 75 packages have been developed by participating hotels across the country, ranging from special rates that reflect the year an establishment was built, to more elaborate promotions.

Kolesar said he’s currently developing a program for Hotel Northampton that will likely include a discounted rate or added-value component, and Cranwell is offering a second-night rate of $18.94 when one night is booked, celebrating the year the Sloane family, the resort’s second owners, built the Gilded-Age Wyndhurst Mansion on the property. Probst said quite a few rooms have already been reserved through that promotion.

Similarly, Baumann has developed ‘Fall Back’ promotions for both the Red Lion and Porches; the former will offer an overnight package including a country breakfast in bed and a commemorative gift for $177.30, while the latter will afford guests with a one-night stay with breakfast for two and a $20 gift certificate to the inn’s eclectic gift shop, all for $189, signifying the 1890s, when the Porches property was first built. Baumann said she tries to participate in HHA programs whenever possible, as they help to boost occupancy during slower times.

“The perception is that the Berkshires are a place for summer travel,” she said, “when in fact there is beauty and things to do year-round.”

Essentially, the affiliation with HHA, and its regularly released press materials and seasonal promotions, allows inns like the Red Lion and Porches to tout their amenities and special events continuously, and Baumann said this also helps translate the reality that not all historic hotels are Spartan in their accommodations. Rather, many have a large cadre of modern draws that, without regular, brisk marketing, can fall under the radar.

In addition to its lunch-pail breakfast service and claw-foot tubs, Porches, for instance, offers an outdoor heated pool, a hot tub, a bonfire pit surrounded by 10,000 different varieties of native plants, rain water shower heads, and outdoor adventure packages such as geocaching trips.

Probst said the HHA’s marketing assistance has been particularly beneficial in promoting the Cranwell’s 35,000-square-foot, $7.5 million spa, which blends well with its historic mansions.

“Promoting the spa through packages allows us to maintain an identity,” she said, “while still translating that we have the modern amenities travelers today are seeking.

“There are a lot of economies of scale one doesn’t have when connected to a large hotel,” she added, “but we’ve been marketing our spa packages rigorously through HHA, and since we began, we have yet to drop below 50% occupancy in the winter.”

Tell Me a Tale

Other benefits of HHA include reservation services, which allow both individuals and groups to book stays though the organization and its Web site, and a comprehensive, annually updated directory. All of the HHA hotels are also listed on the group’s Web site, historichotels.org, which is geared toward consumers with pages detailing various types of trips, from golf outings to spa retreats to business meetings.

The backbone of nearly all of HHA’s marketing programs, however, is story-telling, as it speaks to the personality that distinguishes historic hotels from their modern-day counterparts.

These can be small anecdotes regarding a visit from a celebrity, or a recipe that originated in an establishment’s kitchen, and also grand yarns, detailing how one guest house weathered prohibition, or how another played a part during WWII. The Hotel del Coronado in Coronado, Calif., another HHA member, often touts its distinction as the backdrop for the Marilyn Monroe film Some Like It Hot.

“We try to think about different topics in different areas and have our hotels share their stories,” said Billingsley. “We’ll cover everything from presidents’ visits to ghost stories to recipes and housekeeping tips. We’ve found looking to the past has been very helpful.”

Of all topics, ghost stories tend to draw particular interest. “We promote those on a yearly basis, and we’re on our 14th year,” said Billingsley. “People really like them, and hotels definitely have stories to tell.”

Kolesar noted that, while Hotel Northampton has yet to identify any spectral visitors, it benefits by promoting the stories of Wiggins Tavern, built in 1796 in New Hampshire and moved to the hotel in 1936 as part of a surge in Colonial-revival architecture and design, and by touting its long list of celebrity guests, from Eleanor Roosevelt to Hillary Clinton.

“A lot of people have skeletons in the closet, so to speak, but we really don’t,” he said, looking momentarily crestfallen. “That’s just one example of promoting history on a lighter note, though. We cater more to ‘star-gazers’ who care about who’s been here among the living.”

Travel tips have been another big win for HHA. Periodically, the organization will zero in on a particular topic — how to travel healthier, for instance, or a selection of team-building exercises for corporate travelers — and ask member hotels to contribute an idea.

“There’s great interest, and it allows us to put together fresh stories more frequently,” said Billingsley, adding that the topic doesn’t have to be complicated to generate interest. “Our housekeeping tips release was successful because I think people know how hard housekeepers work, and that the tips they’d have to offer would be real — things people could do themselves that weren’t difficult challenges. One woman, we heard, hung our press release up in her broom closet.”

Check Us Out

It’s a comprehensive marketing model that continues to gain momentum, assisting the historic hotels of the country as they, in turn, bolster the organization.

As for those establishments in the region taking their historical significance to a new level, Probst, standing halfway between Cranwell’s opulent mansion-cum-lobby and its contemporary spa and fitness center, perhaps said it best.

“We’re fortunate to be in Western Mass.,” she said. “It’s a fantastic destination that many people love. But to be placed on a national stage makes a world of difference.”

Jaclyn Stevenson can be reached at[email protected]

Sections Supplements
Commerce Show Organizers Want Some Net Results at the Hall
Gail Sherman and Doris Ransford

Commerce ’07 organizers Gail Sherman, right, president of the Chicopee Chamber of Commerce, and Doris Ransford, president of the Greater Holyoke Chamber.

In 2006, organizers of the Commerce trade show took their game up a notch by relocating the annual fall event to the Basketball Hall of Fame. The change of venue, coupled with some different programs, generated some new excitement for the show. Seizing on that momentum, planners have brought the show back to the Hall, but with some new wrinkles to the game plan designed to bring more value to exhibitors and visitors alike.

‘Elevate Your Game.’

That’s the theme for Commerce 2007, the 17th edition of the annual fall trade show staged by the Chicopee and Greater Holyoke Chambers of Commerce, slated for Nov. 1. It was chosen to draw a strong connection between the event and its new home, the Basketball Hall of Fame, to which the show was first taken last year; the event’s brochure is replete with double entendres covering both sports and business. But it also speaks to business owners about the opportunities that show organizers believe the event offers for companies to take their marketing efforts to a higher plane.

Indeed, there are several new wrinkles to the traditional trade show format designed to give participants more exposure. These include a ‘star exhibitor status’ package, which gives vendors more visibility, both on the show floor and in marketing materials for the event. Meanwhile, companies can also sign on as ‘playmakers,’ an upgraded ‘star status’ product tailored toward companies that plan to offer demonstrations or mini-seminars at their booths.

But ‘elevating the game’ also refers to what show organizers, especially Chicopee Chamber President Gail Sherman and her counterpart in Holyoke, Doris Ransford, have been trying to do with their trade show. The move to the Hall of Fame energized some long-time participants and sparked enough curiosity to attract several newcomers last fall, said Sherman, noting that the chambers want to seize on that momentum and make the show an even more attractive marketing option for business owners.

To that end, they have created the new initiatives aimed at exposure, while also tweaking the show layout and some of the programs — all in an effort to add value. Last year, booths were spread out over several levels of the Hall and many different rooms, which many attendees found inconvenient; this year, all the booths are on one floor, but over a broader area. Last year, breakfast was in the Hall’s auditorium, with people essentially eating out of their laps; this year, a buffet-style restaurant will be staged in Pazzo’s restaurant in the Hall complex.

Meanwhile, show attendees will also be given free entrance to the Hall of Fame’s exhibits, as they were last year, and visitors and exhibitors alike can mix their time at the show with a visit to one of three restaurants located within the complex.

“We think it’s a very attractive package of programs and opportunities for networking,” said Ransford, adding that show organizers are expecting to at least match last year’s turnout, a considerable feat considering an ongoing trend of declining participation in trade shows, coupled with an economic outlook now featuring many question marks.

In this issue, BusinessWest previews Commerce ’07, a show that promises exhibitors some real scoring opportunities.

Hook Shots

Flashing back to 1991, Ransford said the Commerce Show was launched to provide area companies, many of them smaller businesses with limited marketing budgets, a chance to gain some important exposure at a time when they needed it — the start of a prolonged recession — and when most couldn’t afford to market themselves extensively, or thought they couldn’t.

The Western Mass. landscape has changed considerably since then, and the economy is obviously much improved, although there are some concerns about the future and more frequent references to the dreaded ‘R’ word, said Ransford. But the basic mission of this trade show hasn’t changed — it remains an opportunity for companies to gain some cost-effective exposure and gain some potentially valuable leads.

“These days, it seems that there’s far less human interaction when it comes to sales and marketing, and technology has a lot to do with that,” said Ransford. “Today, people use E-mail and voice mail to communicate. But there’s no substitute for face-to-face contact, and the show gives people a chance to reconnect.”

Since the beginning, the challenge has been to keep the show fresh and make it well worth it for business owners and managers to devote a day, some expense, and considerable energy to the event.

“Business owners make a big investment in the show in terms of their time, their employees’ time, and the cost of exhibiting,” said Sherman. “We want to make this a prudent investment for everyone, and we do that by providing a lot of bang for the buck in terms of exposure to decision-makers.”

The Commerce Show has been well-traveled throughout its history. It started out at what is now the Plantation Inn in Chicopee, and later spent a number of years operating out of one of the large hangars at Westover Air Reserve Base. The events of 9/11 made those facilities unavailable, so organizers took the show to the Big E, where it remained until the MassMutual Center opened in the fall of 2005.

That year’s Commerce Show was one of the first events staged at the downtown Springfield facility, and it went well, said Sherman, but there were some glitches. Parking was a problem, either real or perceived, she explained, and there were some other logistical and practical concerns; organizers tried a shuttle bus from downtown parking lots, but it didn’t prove popular.

Weighing the pros and cons of that location, Commerce organizers considered other venues, and gave the Hall of Fame a hard look. The uniqueness of the facility, the potential to collaborate and co-market with the Hall, and acres of free parking made the site an attractive alternative.

What the Hall provided was a clean break from the look and feel provided by the traditional, large exhibition hall, said Sherman, noting that in year one at the Hall of Fame, organizers had booths and tables spread out on each of the shrine’s many levels. Such an arrangement looked good on paper, but didn’t work out as well as hoped, she told BusinessWest, adding that for year 2, the show will be on one level, utilizing the Hall’s Center Court area, the hallway outside it, the food court, and a now vacant Adidas storefront. In the promotional brochure for the event, these areas are called the ‘Front Court,’ ‘Back Court,’ etc., in keeping with the general theme.

Beyond the changes in layout for the show — designed to add convenience while still providing a non-traditional trade show experience — there are some new wrinkles designed to provide more value for exhibitors, said Ransford.
The ‘Star Exhibitor’ designation provides added exposure in several forms, including everything from links on the show’s Web site to mentions in all press releases to passes to the Star Exhibitor luncheon at Pazzo’s. Meanwhile, the so-called Playmakers, get those benefits plus announcements on the loudspeaker system prior to their demonstrations, postings of those demonstration and seminars on the Web site, and even discounts on booth prices.

“Thus far, the new packages are proving to be popular,” said Ransford. “They’re something new, and what we expect will be effective ways for companies to get more exposure and more people to their booths.”

Transition Game

Beyond the many imaginative plays on words now available to those marketing the Commerce Show, its current home provides something else — that different look and feel that organizers have long desired to make their show stand out.

Capitalizing on the venue, but also adding more value whenever and wherever possible is the simple game plan for the ’07 show. Early forecasts project that for this event, exhibitors should expect nothing but net.

George O’Brien can be reached at[email protected]

Sections Supplements
Banquet Halls Keep Options Open for Holiday Events
Ralph Santaniello, Michael present and Jonathan Reeser

Ralph Santaniello, (left), with executive chef Michael present and sous-chef Jonathan Reeser, says party planners at the Federal enjoy putting an out-of-the-ordinary twist on company holiday events.

Festive feelings are afoot among area banquet halls as they anticipate a stronger-than-usual season for company holiday parties. Part of the appeal for businesses booking events is the sheer variety — in food, amenities, and price — to be found across the Pioneer Valley. After all, in a decidedly competitive marketplace, the same old thing often doesn’t cut it.

Old habits may die hard, but apparently — at least when it comes to celebrating the holidays with co-workers — so do recently acquired ones.

That’s what Linda Skole, president of Chez Josef in Agawam, has observed over the past six years. In 2001, the holiday party business took a major hit nationwide when, in the immediate aftermath of 9/11, no one felt much like partying.

That was understandable. The problem was, many of them continued to stay away in succeeding years, whether for economic reasons or plain old apathy about restarting the holiday party tradition. Fortunately, those days seem to be fading, and companies are increasingly rewarding their hard-working employees with a little food and festivity toward year’s end.

“We’re expecting a very busy holiday season,” Skole told BusinessWest. “A few years back, after 9/11, some groups were holding back and doing fewer parties, but this year they’re coming back, and we have more private parties scheduled this year than we’ve seen in a while. I think people realize the positive influence these events have on company morale, that employees really do appreciate it.”

According to Battalia Winston International, an executive search firm that tracks business trends, 94% of U.S. companies celebrated the season with parties in 2006, up from 87% in 2005. Although it’s too early to get accurate national numbers for this year, some area banquet facilities are reporting that this holiday season will be at least as busy as 2006.

“We get a lot of the same businesses every year, people we know are going to book,” said Melissa Kratovil, event coordinator at Hofbrauhaus in West Springfield. “But we’re getting new people interested in Christmas parties, so we’re up a little more than last year.”

In this issue, BusinessWest explores some of the options available to companies that want to take a break from the grind as the holidays approach.

One Size Doesn’t Fit All

Kratovil has spotted some party trends that correspond to a company’s size. “Cocktail parties are a popular thing for larger companies,” she said. “They tend to go for open bars, passed appetizers, things like that. It’s quick and easy. For smaller companies, with under 50 guests, they like sit-down dinners with a prix fixe type of menu.

“We like to let people know we can customize it according to someone’s budget,” she added. “Of course, it can get up there if you have that type of money, but even if you don’t, we want you here as well.”

“Most people want to do stations, or passed hors d’oeuvres, or cocktail parties — something less formal,” said Ralph Santaniello, co-owner of the Federal in Agawam. “Not as many people want to sit down for dinner anymore. Probably about 50% of our parties are still sit-downs, but it’s really starting to change as more people look for less formal events.”

The reasons are varied. “People don’t have to show up at the same time or leave at the same time. They can roll in and roll out, do their own thing,” he said. Such a setup also allows for some flexibility in the food offerings, particularly for a restaurant known for its aperitifs; one of the Federal’s trademarks is hors d’oeuvres on spoons and forks on Thursdays and Fridays in the bar.

“We do that twice a week, and we do it for almost every party, so we have it down pat,” Santaniello said. “We’ve got a huge selection, and we can change up the way we present them — not just spoons and forks. The chefs like coming up with cool ideas, and it’s something we really do well.”

Specifically, he appreciates the opportunity to shift people’s expectations.

“When I talk to people, the first thing out of their mouths is, ‘I don’t want to do the same old Christmas party. I got put in charge of it this year, and I want to do something different,’” Santaniello said. “So they’re looking for new ideas, and we like to help them, whether it’s wine tastings or a murder mystery party. Someone asked to do a Tuscany night, where we paired Italian foods with Italian wines. Someone else wanted to do a Hawaiian-themed island party with a pig roast.

“We’ve seen it all,” he continued, “and we like it when people challenge us to come up with something different. It keeps it fresh for us. We don’t want to be the average restaurant.”

But small companies don’t always equal small parties. About 20 years ago, Chez Josef in Agawam pioneered a concept that’s still a popular option today: allowing several small businesses to share one bash, with all the food and entertainment trappings of a full-scale affair. This year, it has scheduled nine of those dates for between 100 and 200 people each, and is expecting sellout crowds.

“For companies that don’t have enough people to reserve a room, we put many groups together in the ballroom, and we orchestrate the whole event,” Skole said. “That way, these small groups can have a big party with a festive band, dancing, and a full-course dinner with hot hors d’oeuvres. They can have a great time at a lower cost than putting on their own private party, and all they have to do is call us with the number of people, and they don’t have to worry about anything else.”

It’s a particularly valuable option considering that 77% of all company holiday celebrations are held off-site, and 74% are evening events — scenarios in which people often want to dress up and feel like they’re not at work. “The holiday party remains an important tradition at America’s businesses,” said Dale Winston, CEO of Battalia Winston, which produced those statistics.

One Eye on the Wallet

Winston was quick to add, however, that the prevalence of holiday parties and, especially, what employers are willing to spend on them have much to do with the economy and how that company is doing financially. Some local party planners reported similar concerns even with businesses that want to have a holiday event.

“Today, the main thing is price,” said Thomas Sophinos, president of the Oaks in Agawam. “Everyone calls looking for price; they want to know what’s the best deal and what they can get for a certain price. With the economy as it is, that’s the bottom line.

“I think parties have been cut back a little bit, because people just don’t have the money they used to,” he continued. “Some of them, instead of giving company parties, are giving their employees gift certificates or a turkey, something along that line. It’s not like it was years ago — certainly, there are companies that still do it up big, but I believe that’s the exception today.”

Sophinos said banquet facilities that offer plenty of flexibility in food options are best suited to meet wildly varying budgetary demands, and the Oaks is helped there by the fact that 90% of its fare is made from scratch, with a bake shop on the premises.

“This way, we can tailor everything to what people want. If it’s not on the menu, we can make it for them, and we’ll dicker on the price. A few companies spend pretty well every year, but even if you don’t, it doesn’t matter, because we can make up a menu for you.”

Santaniello said the Federal makes everything from scratch as well, so it can cater to any company’s specific needs. “We can work with anybody, taking their ideas and adding our own,” he said. “It doesn’t have to be a cookie-cutter event. We can be flexible.”

Speaking of flexibility, January parties are becoming an increasingly attractive option for companies who have a tough time booking a December date, or whose year-end season is the simply busiest time on the calendar, with no one thinking about after-work festivities.

“We offer a discount if they book anything after the holidays,” said Santaniello, who noted that the first two Fridays and the first two Saturdays in December are typically the most attractive pre-Christmas slots for company parties.

In January, the party business takes a nosedive, so this allows us to book a few things after the season, and a lot of people have other functions during the holidays, or no one has time with work and all the other things that are going on. So it works out for everyone.”

“Christmas in January is a trend we’ve capitalized on,” Kratovil added. “A lot of people don’t have time for a party in December, so we keep the décor up past the holidays in our downstairs room, so people can come and celebrate in January.”

Catching the Spirit

Of course, whether it’s before Santa arrives or after the ball drops on 2008, most facilities have space to fill, particularly this early in the season.

“We’re trying a few different things, like sending out direct-mail marketing pieces, but we haven’t seen the fruits of that yet,” Santaniello said. “All the popular dates are always booked up first, but how the others fill up in the next few weeks, that’s really going to show us how we’ll do this year.”

Early signs, however, have most area party planners feeling decidedly merry.

Joseph Bednar can be reached at[email protected]

Departments

Museum Marks 5th Anniversary

October-Jan. 27 & Nov. 15-March 9: The Eric Carle Museum of Picture Book Art in Amherst recently launched a full slate of fall programs in celebration of its fifth anniversary, including two special exhibitions. “Spiderwick: From Page to Screen,” opened Sept. 22 and runs through Jan. 27. The show explores the art of Tony DiTerlizzi and Holly Black’s The Spiderwick Chronicles, and follows the story’s translation to the big screen (coming February 15, 2008). The second exhibition, “Children Should Be Seen: The Image of the Child in American Picture Book Art,” opens Nov. 15 and runs through March 9. The show features the work of 84 artists in a comprehensive survey of the best American picture book art of the last decade.

Furniture Art& Craft 2007

Through Oct. 28: Danish Inspirations in West Hatfield will host Furniture Art & Craft 2007, a regional furniture makers’ exhibit, with a reception for the artists on Sept. 22 from 3 to 5 p.m. The theme of the second annual show is “Extending the Boundaries of Quality.” For more information, contact Peter Knapp at Danish Inspirations, (413) 247-5681, Bill Sheckels at (413) 773-8244, or visit www.danishinspirations.biz/FAAC2007.html.

University Without Walls Information Sessions

Oct. 18, 24, 27, 30: The University Without Walls (UWW) at UMass Amherst will conduct small group information sessions with a UWW representative who will review all the key features of the program and answer prospective students’ questions. UWW is an adult bachelor’s degree completion program that offers extensive business-related course offerings. In addition, students design their own degrees and earn credit for the learning and experience they have done “outside the walls” of UMass Amherst. Sessions are slated for Oct. 18, 5:30 p.m.; Oct. 24, 5:30 p.m.; Oct. 27, 10 a.m., and Oct. 30, 5:30 p.m. Sessions are approximately 90 minutes each and are held at the UWW office at 100 Venture Way, Suite 200, Hadley. Anyone interested in attending a session can sign up online at www.umass.edu/ uww.info_sessions/small_group.html, or call (413) 545-1378.

Gottlieb Exhibition

Through Oct. 26: R. Michelson Galleries on Main Street in Northampton will host Paula Gottlieb’s new show titled The Road Home — Recent Landscapes. “The stunning beauty of the land and my concern for its disappearance through development and degradation are the inspiration for this new series of local landscape paintings,” said Gottlieb, who has been painting and teaching for 40 years, and has lived in the Pioneer Valley since 1979. For more information, visit www.RMichelson.com or call (413) 586-3964.

CHD Conference

Oct. 23: The Center for Human Development will present its third annual conference titled Through Her Eyes, the Experience of Girls and the Juvenile Justice System, from 8 a.m. to 4:30 p.m. at the Clarion Hotel in West Springfield. The theme is “Relationships for Success: Critical Pathways for Supporting Young Women.” The conference will feature 12 workshops, with special emphasis on relationships, empowerment, and mentoring. The closing panel discussion will provide perspectives of women who have been in the criminal justice system and opportunities to relate their experiences to concepts presented throughout the workshops and addresses. Through their stories of challenges and successes, the women will give conference attendees an opportunity to experience the system through their eyes. Keynote speakers include Dr. Stephanie Covington, Ph.D., L.C.S.W., and Andrea Johnston, J.D. Dr. Covington founded the Center for Gender and Justice and the Institute for Relational Development. Johnston co-founded with Gloria Steinem the Girls Speak Out Foundation, and recently launched “The Caged Bird Sings Project” that empowers girls isolated in extreme circumstances in the United States and Africa. For reservations and more information, contact Ruth Dudley-Carr at (413) 737-2679, or register online at www.throughhereyes.org.

Money Smart Program

Oct. 30-Nov. 27: The Holyoke Credit Union will once again offer its free award-winning financial education program titled Money Smart this fall which covers a multitude of personal banking and finance subjects. The course will be conducted on Tuesdays from 6 to 8 p.m. for five consecutive weeks at the Holyoke Credit Union’s main branch at 490 Westfield Road, Holyoke. The program is free to the public, however, pre-registration is required. Registration may be made at any branch location or by calling (413) 532-7007.

Women Business Owners Conference

Oct. 31: The 14th Women Business Owners Conference, hosted by the Mass. Small Business Development Center Network, is planned from 8 to noon, followed by an optional lunch. The theme is ‘Succession Planning: Transition & Transformation.’ Among the highlights of the morning will be a panel discussion on the legal and financial considerations which are paramount to sound succession planning. Registration is planned from 8 to 8:30 a.m. in Willits-Hallowell Center at Mount Holyoke College, South Hadley. For fees and more information, call (413) 737-6712 or visit www.msbdc.org/wmass.

Guerrilla Marketing

Nov. 7: Inspired by a Guerrilla Marketing philosophy, this workshop will condense an MBA curriculum’s worth of marketing planning fundamentals to seven essential sentences. Participants will leave the workshop with an actionable document designed to focus on 30-, 60-, and 90-day marketing action items relating to the only four profit-boosting methods that exist for any business. The 9 to 11 a.m. session is planned at the Andrew M. Scibelli Enterprise Center, 1 Federal St., Springfield. The cost is $35. For more information, call (413) 737-6712 or visit www.msbdc.org/wmass.

Six Flags CEO To Address A.I.M.

Nov. 9: Marc Shapiro, president and CEO of Six Flags Inc., will outline his managing style for overseeing the world’s largest regional theme park company during the Associated Industries of Mass. Executive Forum meeting at the Westin Hotel, 70 Third Ave., Waltham. Registration begins at 7:45 a.m., followed by the program from 8 to 9:15 a.m. For registration information, call Julie Fazio at (617) 262-1180 or Chris Geehern at (617) 834-4414, or visit www.aimnet.org.

Internet Marketing 102

Nov. 13: Level the playing field by learning best practices in advertising and how to better target your customers with keyword-triggered advertising on the big search engines. Additionally, participants will learn the Pay-Per-Click advertising that works on Google and Yahoo. The 1 to 4 p.m. workshop is planned at the Andrew M. Scibelli Enterprise Center, 1 Federal St., Springfield. The cost is $40. For more information, call (413) 737-6712 or visit www.msbdc.org/wmass.

Sections Supplements
Going from Practicing Law to Sitting on the Bench Is a Challenging Transition
Kenneth Neiman

Kenneth Neiman says he enjoys the “intellectual challenge” of decision-making.

The transition from practicing law to sitting on the bench, and watching and listening while others practice it, is a big leap, according to those who have experienced it. There is a lengthy learning curve, and a number of trade-offs involving everything from compensation to socialization. Overall, those who don the black robe every day say they’re making a different, and in many ways more rewarding, contribution to society.

Kenneth Neiman remembers walking by himself after lunch one day, several months after being appointed United States magistrate judge, and feeling … well, “physically different.”

That’s one of the many ways the former general practitioner who, among other things, handled some of the copyright work for the creators of the Teenage Mutant Ninja Turtles, described the transition from practicing law to sitting behind the bench and watching and listening, intently, while others practiced it.

“Let’s just say I felt more relaxed,” said Neiman, who was appointed to the District of Massachusetts and its Springfield facility in 1995. That was 14 years after he co-founded a law firm in Northampton and 24 years after he graduated from law school and soon joined the Center on Social Welfare Policy & Law in New York, the first of several career stops that made him familiar with Federal Court and aspire to it.

Elaborating, Neiman told BusinessWest that lawyers and judges take much different roles within the courtroom, and that for him, anyway, the new role was appealing, challenging, but also less stress-inducing — at least after he became acclimated to it.

“The biggest difference for me was switching from being an advocate and one of the adversaries in that system to being a decision maker and resolving disputes,” he explained. “That was almost a startling change; I realized that I was no longer in the midst of an argument — it was their argument, the lawyers’ argument, and my responsibility was to try to resolve it.

“As a lawyer, I had no problem with being an advocate,” he continued, “but in the long run, this role, the one of making decisions, suits me much better.”

Using language that was mostly similar, others who have made the same career transition talked with BusinessWest about why they sought work on the bench (sometimes it seeks them) and what they’ve experienced since donning the black robe.

“For me, it was enormously liberating to be impartial,” said Dina Fein, associate justice in the state Housing Court’s Western Division since 1999, when she left a practice dominated by civil work. “The opportunity to see a dispute impartially was really wonderful. The job description is to come to work every day and use your best judgment to do what you think is right. For me, it’s an enormous privilege to have that define my work.”

William Hadley, a former litigator with the Springfield firm Doherty, Wallace, Pillsbury and Murphy who was appointed a District Court judge two years ago, compared his transition to that of an athlete who moves on to become a referee in the same sport.

“For trial lawyers, it’s a somewhat combative profession — you want to win, and you have to be highly motivated to win,” he explained. “As a judge, you have to back away from really caring about who wins and loses and ensure that the trial is fair and the law is applied properly.”

There might be less stress or tension for most judges, but their work is difficult, often requires long hours and considerable travel, and comes complete with enormous responsibilities.

Which explains why, for the first several months she was on the bench, Fein would come home exhausted, despite working fewer hours than she did while handling mostly civil work for the law firm started by her grandfather and then managed by her father.

“I couldn’t figure out why I was finding the job so exhausting, and then other judges told me they had the same experience,” she recalled. “What I realized was that judges are expected to do so much simultaneously. One has to hear the facts as they’re coming in, understand them as they’re coming in, assess credibility, keep an eye on the courtroom, remember the law, apply it, articulate rulings from the bench, and do all of those things in the public eye. That’s a lot of multi-tasking.

“We spend our days doing active listening,” she continued. “We may not be asking the questions, but there is nothing passive about being a judge. That active listing — listening to what’s said, what isn’t said, and how it’s said … is just challenging, but also very exhilarating.”

In this issue, BusinessWest talked with several individuals who have transitioned to the bench about why they took that route. While explaining their motivations and aspirations, they also shed some light on what happens in their courts and also on the many challenges facing the legal system today.

Honorable Mention

“Moriarty and Wilson.”

That’s how Hampden County Superior Court Judge C.J. Moriarty answered a phone call from BusinessWest recently, invoking the name of the Holyoke-based law firm he founded and worked at for 30 years before being appointed to the bench just over a year ago.

“Old habits die hard,” he said with a chuckle, adding that it had been a while since he’d made that gaffe, but it happened frequently at his new office — and his home — in the months after he left private practice.
There were other old habits that lived on, as well.

Indeed, during one of his first cases as a judge, Moriarty, upon hearing a question from one of the attorneys, blurted out “objection.” There was some laughter, he remembers, adding quickly that most in the courtroom that day had probably seen it happen before. “When I mention that episode to other judges here, they say, ‘I did that, too.’”

Hadley told BusinessWest that, while he doesn’t believe he’s ever actually said ‘objection,’ he’s thought about doing so — or that the opposing lawyer should do so — on myriad occasions. Being able to keep such thoughts to himself was just part of the transition, he said.

As was acknowledging and then understanding that he, like all judges, was now under a microscope.

“People are always watching and wondering why you scratched your chin or moved to your left the way you did,” he explained. “They’re looking for clues to see which way you’re leaning, so you have to be cognizant of almost everything you do or say.”

All this is part of a “serious learning curve,” as Hadley called it, for those who ascend to the bench. There are those aforementioned changes in roles, some emotional swings, those early feelings of exhaustion, and, as in Neiman’s case, even some improvement to one’s overall health and well-being.

Meanwhile, however, the paycheck usually has a smaller number on it, and there are often long stretches during which judges in the federal and state trial systems (most of the latter are getting paid just under $130,000 at present, less than many new associates in New York and Boston) will not see raises or even cost-of-living increases.

Then again, the number is stable, and one doesn’t have to chase work, or pray that it comes through the front door, to earn it.

“Any accomplished lawyer would be taking a pay cut when they become a judge,” said Neiman, adding quickly that no one seeks and accepts such a career change for the money.

Their reasons for doing so vary, but usually revolve around practical considerations as well as a desire to serve society in a different and, in many ways, more fulfilling manner than practicing law.

“I think it’s in my blood,” said Moriarty, whose father was a long-time Superior Court judge. “I thought a lot about following in his footsteps. I’d been trying cases here for a long time, and decided I wanted to try the other side.”

When asked why she pursued the bench, Fein first prefaced her remarks. “This is going to sound corny,” she told BusinessWest, “but this was a way to implement a fundamental belief I have that those of us who are privileged by wealth and great education and wonderful opportunities in life do have an obligation to put those advantages toward the public good. I’d like to think that I brought those values to the practice of law, but it’s clearly easier to live those values in this position.

“As a lawyer in private practice, I always thought I had three responsibilities,” she continued. “I had to win the case; I expected myself to do the right thing; and I had to make money. In my experience, those responsibilities are not always compatible with one another. And if you took those responsibilities as seriously as I did, it would just wear you down, and my friends who are still practicing law tell me it certainly hasn’t gotten any easier.”

Court of Opinion

Hadley told BusinessWest that he thoroughly enjoyed being in court arguing cases while at Doherty Wallace, and that when his practice started to change, with the bulk of his work taking place in his office or that of a mediator, he sought a way to return to the environment he loved, specifically an opening in District Court.

“I took an assessment of what I wanted to do with my life — either stay at a place where I was happy or do something different,” he explained. “At that time in my life, my mid-’40s, I decided it was time to make a change and do something I think is very important, and hopefully make a greater contribution to the community.”

Like others we spoke with, Hadley said there are trade-offs when one goes from practicing law to presiding over a court. On the positive side, the pay is secure, there is no concern about billable hours, and when a judge goes on vacation, someone fills in for him or her; lawyers don’t have that luxury.

On the flip side, however, this is a much lonelier profession — which explains why Neiman was walking alone that day. Judges cannot socialize with lawyers, at least to the extent that they did before they took the bench, to avoid any indication of favoritism, said Hadley. Meanwhile, although judges do socialize amongst each other and share general thoughts on matters, they cannot actually discuss specific cases. “With individual cases, you’re pretty much on your own.”

Those we spoke with all said that there were times, even very early in their careers, when they would think about perhaps becoming a judge. Moving from there to the point of sending in an application for a vacant or soon-to-be-vacant position is a big leap, and a function of timing, feeling comfortable about making the transition — from both career and economic perspectives — and then finding a proper fit.

“Judges tend to find the court they’re best suited for,” said Fein, adding that while she was encouraged by some to apply for District Court positions, she felt that court, with its preponderance of criminal matters, did not match her background in civil work.

For Fein, who also applied for the position eventually given to Neiman, a much better match was Housing Court, which, until late 1998, had been a one-judge court. For many years, that individual was John Greaney, who now sits on the State Supreme Judicial Court, and later William Abrashkin, who still sits in that court.

Fein said she wound up in Housing Court while handling several civil matters during her work with the firm Fein, Pearson, and Edmund, and liked what she saw and heard. “I got to know it, and thought it was a fabulous court.”

When the state Legislature approved a measure to add a second judge to the Housing Court Division’s Western Division in 1998, she jumped at the opportunity.

Neiman told BusinessWest that he didn’t give himself much a chance to win the judge magistrate’s post when he applied, but knew at the time he would regret not seeking a post on a court he first came to know early in his career through work with first the Center on Social Welfare Policy & Law and then Western Massachusetts Legal Services.

“I was a poverty lawyer working for poverty wages,” he quipped, adding that things got better, compensation-wise at least, when he partnered with Fred Fierst to form Fierst & Neiman, which is now Fierst, Pucci, and Kane, with Fierst still handling a wide range of work in the entertainment industry, both locally and nationally.

Neiman handled criminal and civil matters in a number of courts, and enjoyed the work, but became intrigued when then-Magistrate Judge Michael Ponsor was appointed as a district judge. “I had tried a number of cases in federal court, so I was familiar with it,” he said. “I was thinking about applying, and some people thought I could do it, so I went ahead and applied.”

For Moriarty, the decision to seek the bench came down to several factors, including a desire to preside over a court he knew well and that his father served as a judge. But there were also some practical, or economic, issues that played into things.

“Being a lawyer is a very expensive way to make a living,” he said. “And when you’re in this community, most lawyers are depending on what walks in the door.”

Weighing the Evidence

Before sitting down with BusinessWest in her office, Fein first had to climb a short set of steps, go into Courtroom One, and deliver a quick, 10-minute talk she’s now given several hundred times.

It is Thursday, and in Springfield’s Housing Court, Thursday is ‘eviction day.’ (It’s Monday in Hampshire County, Tuesday in Franklin County, and Wednesday in Berkshire County, and Fein travels to all those courts weekly. “Have gavel, will travel,” she said, borrowing a line she attributed to Abrashkin.

Many of those facing eviction, as well as most looking to do some evicting, appear in Housing Court without legal representation, said Fein, noting that there are several volunteer, or pro-bono work, programs designed to help those who must appear in her court. The lack of lawyers in the room explains the need for the talk — which goes over everything from options to ground rules (if the opposing party fails to show up, the other prevails in the dispute) to the need to do one’s math before they sit before the judge or mediator — and it is also one of things Fein likes most about her work.

Indeed, while there are civil matters and some complex litigation that comes before the court — everything from class action cases involving lead paint to slip-and-falls — there are also the landlord-tenant disputes and other summary judgment matters that Fein equates to ‘people’s court.’

“If we do our jobs well, we’re really a problem-solving court,” she explained, noting that most of those facing eviction have issues that contribute to their dilemma, including substance abuse, mental illness, or some combination of both.

“We have the opportunity, if we choose to take it, to deconstruct the presenting dispute, identify the underlying social problem, and try to do something about it,” he said. “And that’s what makes the work of this court so exciting to me. I think we have an opportunity here to get people on the right track in their lives, and that’s enormously gratifying.”

As he talked with BusinessWest, Hadley was heading east on the Turnpike, returning from District Court in Pittsfield. Recently, he’s been spending less time on the road — he was assigned to handle the civil docket in the Springfield court — but still travels regularly, as many judges in that court do.

Hadley is associate justice of the Greenfield District Court, which means that, while he handles matters in that court when the presiding judge is out, he moves from court to court across Western Mass. While the travel can wear one down, it does have certain benefits.

“Every community has different issues,” he said. “Meanwhile, there’s different personnel in each of the courthouses, and you get to meet a lot of lawyers. Overall, I don’t mind the travel.

‘Variety’ was a word Hadley used often to describe his court, which handles a wide array of criminal cases (mostly misdemeanors) and civil matters involving dollar amounts that are usually, but not always, under $25,000. Between the diversity of the cases and she
r volume of them (100 new criminal cases each day, on top of thousands of civil cases moving through the system), judges work full, long days.

And each one represents a learning experience in many respects. “If you really enjoy the law intellectually, you are allowed to become an expert,” Hadley explained. “There’s an academic expansion to this that I really enjoy. I can spend as much time as I need to become an expert in a specific area of the law, and without having to worry about billing someone for my time.”

Coming to Terms

Moriarty took a quick break from his talk with BusinessWest to handle what’s known as a bail review, one of the many types of matters that come before Superior Court judges. The party in question believed bail has been set too high and was requesting that it be lowered.

During the 15-minute hearing on the matter, the attorney for the defense argued that his client, arrested on drug charges, was not a risk to flee. The prosecutor, citing several previous defaults and the serious nature of the charges (possession within close proximity to a school) argued that bail should remain where it was.

Noting that past history is very often a good predictor of future conduct, Moriarty denied the defendant’s request. Later, he acknowledged that, as decisions go, this one was comparatively simple.

Most, however, are not, and all of them, especially those dealing with sentencing and bail (meaning one’s freedom) come with huge doses of responsibility, and consequences for all those involved. But this is the world that judges must operate in — and often with what would be considered very little training or education, at least compared to other fields or professions.

“I was sent to Boston for three days,” said Moriarty. “We were shown how to work a computer, we sat in on one jury impanelment with another judge, and that was essentially it — they said, ‘OK, you’re ready, see you later.’

“I’ve had a lot of on-the-job training, what with 30 years in the business,” he continued, adding that, in the process of making the transition, he has learned that presiding over a court is a world apart from practicing law in one, and the adjustment has been challenging in many ways.

“I remember that on my first day, I had to take a guilty plea,” he recalled for BusinessWest. “Therefore, I had to make sure that the one making the guilty plea knows what he’s doing, knows what rights he’s waiving, and knows what he’s giving up. They handed me the file, and it’s dawning on me for the first time that I’m being asked to sentence this person, and yet I know less about him than anybody involved with this case.

“It was then that I fully grasped the magnitude of the responsibility I had,” he continued. “As a lawyer, I knew everything about my client, and the prosecutor, while he didn’t know as much as me, still knew an awful lot. Here I was, set to sentence someone, and when I walked into the court, I didn’t even know the gentleman’s name.”

For Neiman, while he has enjoyed the transition from advocate to decision maker, he said it hasn’t been without challenges. Overall, he said he enjoys the intellectual aspects of his work, which he described as problem-solving.

“In probably 60% of cases in which you’re faced with a dispute, whatever that dispute is, if you got 10 judges together, or individually, it would probably come out the same way — it’s relatively self-evident as to what the resolution of that particular dispute should be with regard to how the law applies,” he explained. “And then, they get progressively more difficult.

“I enjoy the challenge of figuring out what the law is and applying the facts,” he continued. “Almost always when I go through that process, at some point something will click, and I’ll understand what I believe to be the proper resolution of that dispute given the law and given the facts. I like that exercise, and I hope that I do it with an understanding of the effort that the lawyers have put into it and the plight that the litigants find themselves in.”

Final Arguments

When asked if he ever worried about being wrong with his decisions, Neiman, known for his dry wit, said, “that’s what appeals are for.”

Continuing, he said his rulings have rarely been overturned on appeal, something he takes a good measure of pride in. But how does he feel when judges with the First Circuit Court of Appeals do reverse one of his decisions?
For that he summoned a quote he attributed to the late Frank Freedman, a long-time federal judge in Springfield: “they’re entitled to be wrong.”

Such confidence in his decision-making abilities is just one more product of the transition from lawyer to judge for Neiman. It’s a change that’s made him feel better about himself — and just feel better in general.

George O’Brien can be reached at[email protected]

Departments

The following bankruptcy petitions were recently filed in U.S. Bankruptcy Court. Readers should confirm all information with the court.

Dowland, Christopher
Dowland, Jennifer
8 Bayberry Dr.
Holyoke, MA 01040
Chapter: 13
Filing Date: 08/24/07

Bashara, Jeffrey G.
66 Springside Ave.
Pittsfield, MA 01201
Chapter: 7
Filing Date: 08/24/07

Benoit, Donna M.
3125 Boston Road
Wilbraham, MA 01095
Chapter: 13
Filing Date: 08/22/07

Cancro, Corrina M.
23 Veazie St., Apt. 1
North Adams, MA 01247
Chapter: 7
Filing Date: 08/27/07

Capriati, David J.
105 Meadow St.
Chicopee, MA 01020
Chapter: 13
Filing Date: 08/21/07

Charron, David E.
232 Cady St.
Ludlow, MA 01056
Chapter: 7
Filing Date: 08/16/07

Collamore, Robert L.
20 Weymouth St.
Springfield, MA 01108
Chapter: 13
Filing Date: 08/16/07

Couture, Sharon M.
125 Prospect St.
Chicopee, MA 01013
Chapter: 7
Filing Date: 08/23/07

Elegant Touch Friesians
Theroux, Sandee Lee
15 Birchwood Road
Southwick, MA 01077
Chapter: 7
Filing Date: 08/23/07

Eruditions
Kibbe, Daniel W.
243 Circle Dr.
West Springfield, MA 01089
Chapter: 7
Filing Date: 08/24/07

Fernandes, Steven A.
24 Maple St.
South Hadley, MA 01075
Chapter: 7
Filing Date: 08/27/07

Flagg, Mary M.
Flagg, Mary M.
207 Chapman St.
Greenfield, MA 01301
Chapter: 7
Filing Date: 08/19/07

Francis, Debra A.
334 Page Blvd., #2
Springfield, MA 01104
Chapter: 13
Filing Date: 08/17/07

Fresia-Tucker, Ida M.
103 Euclid Ave.
Pittsfield, MA 01201
Chapter: 7
Filing Date: 08/21/07

Generoso, Robin Marie
96 Lawton St.
Springfield, MA 01109
Chapter: 7
Filing Date: 08/23/07

Ilnicky-Mercier, Robyn Ellen
a/k/a Mercier, Robyn Ellen
84 Pleasant St.
Granby, MA 01033
Chapter: 7
Filing Date: 08/23/07

Jordan, Anthony L.
459 Page Blvd.
Springfield, MA 01109
Chapter: 13
Filing Date: 08/22/07

Larson, Christina A.
Porcino, Christina A.
84 Stony Hill Road
Amherst, MA 01002
Chapter: 7
Filing Date: 08/24/07

Mann, Michael Steven
Allah-Mann, Jah-Ahbu Lakim
21-23 Continental St.
Springfield, MA 01108
Chapter: 7
Filing Date: 08/24/07

McCarthy, John
McCarthy, June A.
53 Sheri Lane
Agawam, MA 01001
Chapter: 13
Filing Date: 08/27/07

McClure, Edith F.
35 North Main St.
South Hadley, MA 01075
Chapter: 7
Filing Date: 08/24/07

 

Mercier, James William
84 Pleasant St.
Granby, MA 01033
Chapter: 7
Filing Date: 08/23/07

Miner, Steven K.
27 Hadley Road, #170
Sunderland, MA 01375
Chapter: 7
Filing Date: 08/23/07

Morales, Juanita
196 Breckwood Blvd.
Springfield, MA 01109
Chapter: 7
Filing Date: 08/25/07

Ocasio, Abil J.
107 Vadnais St.
Springfield, MA 01104
Chapter: 13
Filing Date: 08/21/07

Ocasio, Theresa J.
123 Cross Road
Holyoke, MA 01040
Chapter: 7
Filing Date: 08/23/07

O’Connor, Sean Patrick
Henry-O’Connor, Heather
60 Wayne St.
Springfield, MA 01118
Chapter: 13
Filing Date: 08/17/07

Ortensi, Deborah A.
3 Frederick Place
South Hadley, MA 01075
Chapter: 7
Filing Date: 08/16/07

Ortiz, Gloria J.
34 Talcott Ave.
Springfield, MA 01107
Chapter: 7
Filing Date: 08/27/07

Pabon, Luis D.
882 Liberty St.
Springfield, MA 01104
Chapter: 13
Filing Date: 08/21/07

Perez, Rafael
135 Meetinghouse Road
Chicopee, MA 01013
Chapter: 13
Filing Date: 08/17/07

Russell, Barbara Ellen
a/k/a Bourgeois, Barbara E.
P.O. Box 163
Southampton, MA 01073
Chapter: 7
Filing Date: 08/17/07

Settle, Christopher A.
Settle, Jennifer L.
223 Greystone Ave.
West Springfield, MA 01089
Chapter: 7
Filing Date: 08/16/07

Sheridan, Peter S.
427 Green River Road
Greenfield, MA 01301
Chapter: 13
Filing Date: 08/27/07

Smith, Richard
Smith, Holly
5 Margaret St.
Monson, MA 01057
Chapter: 13
Filing Date: 08/24/07

Spaulding, Dwight Joseph
56 Sherman Ave.
Chicopee, MA 01013
Chapter: 7
Filing Date: 08/21/07

The Associate Group
Scott, Timothy
P.O. Box 91079
Springfield, MA 01139
Chapter: 7
Filing Date: 08/20/07

Tyler, Gregory D.
144 South Shelburne Road
Greenfield, MA 01301
Chapter: 7
Filing Date: 08/17/07

Viruet, Zoraya
49 Ansara St.
Springfield, MA 01104
Chapter: 7
Filing Date: 08/23/07

Walker, Barbara N.
8 Murphy Circle
Westfield, MA 01085
Chapter: 7
Filing Date: 08/16/07

Whitehead, Frank L.
23 Avondale Ave.
West Springfield, MA 01089
Chapter: 7
Filing Date: 08/16/07

Departments

Webster Bank Plans More Branches

LONGMEADOW — By the end of the year, Webster Bank will expand its presence by adding a branch in town and one in East Longmeadow. Currently, Webster Bank has locations in Springfield, West Springfield, and Westfield. Officials from the Waterbury, Conn.-based bank noted that adding branches is a continuing extension of growth in the I-91 corridor between Hartford and Springfield. In town, the branch at 408 Longmeadow St. is expected to be open by mid-October. The East Longmeadow branch will be located at the Center Village shops and is scheduled for a December opening.

Hulmes Transportation Services Wins PVTA Contract

SPRINGFIELD — Hulmes Transportation Services of Belchertown recently received a three-year, $15 million contract to provide dial-a-ride shuttle services in Hampden and Hampshire counties for the Pioneer Valley Transit Authority (PVTA). Almost two years ago, Hulmes was among the offices raided when the FBI probed into suspected bid-rigging by former PVTA Administrator Gary A. Shepard. Hulmes emerged from that criminal investigation unscathed.

Microtest Labs Is Finalist for Economic Impact Award

AGAWAM — Microtest Laboratories of Agawam has been named as a finalist for the 2007 Team Massachusetts Economic Impact Award by the Massachusetts Alliance For Economic Development (MAED). The Awards honor the companies that have made the strongest contributions over the past year to the Massachusetts economy through job creation and business expansion. Microtest is being considered for its impact and contributions in Western Mass. Microtest, a leader in testing services and contract manufacturing for the medical device, pharmaceutical, and biotechnology industries, employs more than 100 in Agawam. The company recently completed a $7.5 million expansion to its headquarters, adding new state-of-the art pharmaceutical testing laboratories and new aseptic fill/finish manufacturing facilities – along with new professional staff. The company has working partnerships with economic and business organizations throughout Western Mass. — and deep relationships with the region’s educational institutions. “Everyone at Microtest is extremely proud” of being named a finalist by MAED, said Steven Richter, Ph. D., President and Scientific Founder of Microtest. “Our mission is to become a long term economic driver in the valley.” MAED is a private, non-profit partnership of business, industry leaders, and government dedicated to the economic growth of Massachusetts. MAED will announce its 2007 Team Massachusetts Economic Impact Award winners during a special luncheon on Nov. 20. For more information, visit www.massecon.com.

Mary E. Davis ICU Opens at Mercy Medical Center

SPRINGFIELD — Mercy Medical Center has completed the first phase of an extensive construction and renovation project to improve patient care services and operational efficiency in both its Intensive Care Unit (ICU) and the Ambulatory Services Unit. A dedication and ribbon-cutting ceremony for the new Mary E. Davis Intensive Care Unit was staged Sept. 24. The program also featured a blessing by the Most Rev. Timothy A. McDonnell, Bishop of the Roman Catholic Diocese of Springfield. The new ICU, located on the third floor of Mercy Medical Center, features private rooms for each patient, direct access to windows or natural light, and 280 square feet of space within each room. Family members and visitors will also find additional space inside patient rooms and in common areas. With the completion of the ICU, construction efforts will now concentrate on renovations of the Ambulatory Services Unit, also located on the third floor. Plans call for the construction of separate pre-operative and post-operative areas, the addition of private recovery rooms, and the modification of walls to increase staff visibility to patients. Hospital operations will continue uninterrupted during the second phase of construction. The $16 million project is scheduled for completion during the summer of 2008.

Berriman & Associates Inc. Changes Name

EAST LONGMEADOW — Berriman & Associates, Inc., a local wealth management and retirement consulting firm, became ONE Source Financial Group Inc., effective Oct. 1. The firm has been serving the needs of local companies and investors for 20 years, and its new name reflects the growth of the company and the services offered, according to company officials.

Vann Group Company Announces New Affiliation

SPRINGFIELD — Client First Associates, a city based organizational development firm and a Vann Group company, announced a new affiliation with Ann Holland, currently an adjunct professor at Bay Path College in Longmeadow. The firm specializes in organizational conflict resolution, leadership development, strategic facilitation, organizational assessment and design, team building, hiring models, training and employee development, and compensation systems. Holland has an extensive business background in operations, marketing, training and development. She holds a Master’s degree in Organizational Management and has received her certification as a business and life coach through IPEC and the International Coaching Federation. Client First Associates is owned by the Vann Group, a Springfield-based business advisory firm specializing in helping companies in transition.

Departments

CHICOPEE DISTRICT COURT

Titan Roofing Company v. Klewin Building Company
Allegation: Breach of contract – unpaid services: $21,674.50

Steven Moran & Noreen Nowak-Moran v. Dan’s Quality Roofing
Allegation: Breach of contract – services not rendered: $6,500

Joe R. Perez, Delia Perez, Edwin O. Graciani, Elba L. Ruiz v. The Commerce Insurance Company
Allegation: Breach of contract-non-payment of personal injury benefits: $3,367

FRANKLIN SUPERIOR COURT

Action Air Inc. v. DJB Building and Construction & Greenfield Hotel, Inc.
Allegation: Breach of construction contract: $18,000

Kirk D. Ovitt Builders v. Robert Deeley Builders
Allegation: Breach of contract-failure to pay for services: $37,111

Mohammed Malekniaz v. Rodney Hunt Company, Inc.
Allegation: Employment discrimination based on race, color, ancestry, national origin, and retaliation: $25,000

Orange Oil Company, Inc. v. Eastern Services Inc.
Allegation: Failure to pay for goods: $65,598.37

GREENFIELD DISTRICT COURT

Blake Equipment Company v. Michael D. O’Dell d/b/a Mike’s Pump
Allegation: Nonpayment of goods and services: $6,672.02

HAMPDEN SUPERIOR COURT

Mirta Figueroa v. City of Springfield
Allegation: Action against the Commonwealth: $3,274

Shemy Lynch v. Comcast Cable Communication Inc.
Allegation: Employment discrimination: $25,000

HAMPSHIRE SUPERIOR COURT

General Casualty Insurance Company v. Hebert Plumbing Company
Allegation: Negligence causing destruction of property: $177,837.70

Biolase Technolog, Inc. v. Martin A. Wolh, D.D.S.
Allegation: Failure to pay for merchandise: $80,639

NORTHAMPTON DISTRICT COURT

Brent Delano v. Buderus Hydronic Systems
Allegation: Breach of contract: $22,500

Broadcast Music Inc. v. La Casuela Restaurant
Allegation: Breach of contract: $1,209.99

Vistar Corporation v. Todd Denis d/b/a Wings & Things
Allegation: Breach of contract: $6,564

SPRINGFIELD DISTRICT COURT

Joseph & Katherine Gonyea v. Metropolitan Property & Casualty Insurance Company
Allegation: Breach of contract: $22,999

Saga Communications v. Salty Dog Saloon
Allegation: Nonpayment of services rendered: $5,770.81

WESTFIELD DISTRICT COURT

B & M Electric v. Four Plus LLC
Allegation: Breach of contract: $1,630

New England Custom Countertops Inc. v. Regal Homes & Development
Allegation: Breach of contract-recovery for unpaid services: $1,129.28

Patricia Pezzillo v. Halsted Communications, LTD
Allegation: Property damage due to negligence: $1,500

Plymouth Rock Assurance Corporation v. F.L. Roberts & Company d/b/a Golden Nozzle Car Wash
Allegation: Recovery for damages to car: $1,538.78

Departments

Museum Marks 5th Anniversary

Sept. 22-Jan. 27 & Nov. 15-March 9: The Eric Carle Museum of Picture Book Art in Amherst recently launched a full slate of fall programs in celebration of its fifth anniversary, including two special exhibitions. “Spiderwick: From Page to Screen,” runs through Jan. 27. The show explores the art of Tony DiTerlizzi and Holly Black’s The Spiderwick Chronicles, and follows the story’s translation to the big screen (coming Feb. 15, 2008). The second exhibition, “Children Should Be Seen: The Image of the Child in American Picture Book Art,” opens Nov. 15 and runs through March 9. The show features the work of 84 artists in a comprehensive survey of the best American picture book art of the last decade.

Furniture Art & Craft 2007

Through Oct. 28: Danish Inspirations in West Hatfield will host Furniture Art & Craft 2007, a regional furniture makers’ exhibit. The theme of the second annual show is “Extending the Boundaries of Quality.” For more information, contact Peter Knapp at Danish Inspirations, (413) 247-5681, Bill Sheckels at (413) 773-8244, or visit www.danishinspirations.biz/FAAC2007.html.

University Without Walls Info Sessions

Oct. 2, 13, 18, 24, 27, 30: The University Without Walls (UWW) at UMass Amherst will conduct small group information sessions with a UWW representative who will review all the key features of the program and answer prospective students’ questions. UWW is an adult bachelor’s degree completion program that offers extensive business-related course offerings. In addition, students design their own degrees and earn credit for the learning and experience they have done “outside the walls” of UMass Amherst. Sessions are slated Oct. 2, 5:30 p.m.; Oct. 13, 10 a.m.; Oct. 18, 5:30 p.m.; Oct. 24, 5:30 p.m.; Oct. 27, 10 a.m., and Oct. 30, 5:30 p.m. Sessions are approximately 90 minutes each and are held at the UWW office at 100 Venture Way, Suite 200, Hadley. Anyone interested in attending a session can sign up online at http://www.umass.edu/uww.info_sessions/small_group.html, or call (413) 545-1378.

SCORE Workshop

Oct. 5: A workshop, Tips on Commercializing Your Innovation, sponsored by the Western Massachusetts chapter of SCORE, will be conducted from 9 a.m. to noon at the Scibelli Enterprise Center, One Federal St., Springfield. The workshop is specifically directed to the business innovator/inventor. Dave Wentworth, a SCORE counselor and businessman, will be the facilitator. The cost is $25 and pre-registration is required. For more information, call (413) 785-0314 to leave your name and phone number.

Fall Shopping Fair

Oct. 11: A ‘Fall Shopping Fair’ will be staged at Ludlow Country Club to benefit the Rays of Hope Foundation. The event, which kicks off at 5 p.m., will feature a number of local vendors displaying apparel, floral items, jewelry, culinary products, skin care items, and more. There is no entrance fee, but donations to benefit Rays of Hope will be accepted. For more information, call (413) 583-3434, ext. 2.

Menopause Lecture

Oct. 16: “Bio-Identical Hormones: What’s It All About?” will be presented at 6:30 p.m. at the Quantum Life Management Center, 30 Westwood Ave., East Longmeadow. Bio-identical hormones are an alternative to traditional hormone replacement therapy for the symptoms of menopause. Jenifer Fleming of The Counseling & Gynecology Group in East Longmeadow is the presenter. There is no charge for the informational session.

Education & Trade Fair Show

Oct. 17: The Realtor® Association of Pioneer Valley, Inc. will sponsor its 14th annual Education and Trade Fair Show from 7:30 a.m. to 5 p.m. at the Springfield Sheraton. The event combines educational opportunities and a trade show for realtors and affiliates. Highlights will include keynote speaker Darryl Davis, a real estate trainer and motivational speaker; a continental breakfast and lunch for attendees, and a wine and cheese party at the culmination of the day’s festivities.

CHD Conference

Oct. 23: The Center for Human Development will present its third annual conference titled “Through Her Eyes, the Experience of Girls and the Juvenile Justice System,” from 8 a.m. to 4:30 p.m. at the Clarion Hotel in West Springfield. The theme is “Relationships for Success: Critical Pathways for Supporting Young Women.” The conference will feature 12 workshops, with special emphasis on relationships, empowerment, and mentoring. The closing panel discussion will provide perspectives of women who have been in the criminal justice system and opportunities to relate their experiences to concepts presented throughout the workshops and addresses. Through their stories of challenges and successes, the women will give conference attendees an opportunity to experience the system through their eyes. Keynote speakers include Dr. Stephanie Covington, Ph.D., L.C.S.W., and Andrea Johnston, J.D. Dr. Covington founded the Center for Gender and Justice and the Institute for Relational Development. Johnston co-founded with Gloria Steinem the Girls Speak Out Foundation, and recently launched “The Caged Bird Sings Project” that empowers girls isolated in extreme circumstances in the United States and Africa. For reservations and more information, contact Ruth Dudley-Carr at (413) 737-2679, or register online at www.throughhereyes.org.

Chefs for Healthy Babies

Nov. 5: Signature chefs from across Western Mass. will present a culinary extravaganza during the annual March of Dimes “Chefs for Healthy Babies” fundraiser that begins at 5:30 p.m. at The Log Cabin in Holyoke. Highlights of the evening affair also include a wine tasting and silent and live auctions. For additional information and online registration, visit www.marchofdimes.com/ma or call the Chapter office at (508) 329-2800.

Six Flags CEO To Address A.I.M.

Nov. 9: Marc Shapiro, president and CEO of Six Flags, Inc., will outline his managing style for overseeing the world’s largest regional theme park company during the Associated Industries of Massachusetts Executive Forum meeting at the Westin Hotel, 70 Third Ave., Waltham. Registration begins at 7:45 a.m., followed by the program from 8 to 9:15 a.m. For registration information, call Julie Fazio at (617) 262-1180 or Chris Geehern at (617) 834-4414, or visit www.aimnet.org.

‘Selling Products Globally’

Nov. 15: Holland & Bonzagni, P.C., registered patent attorneys based in Longmeadow, will present an informative workshop from noon to 4:30 p.m. on how to sell products in today’s global market. The event is planned at the Crowne Plaza Hotel, 100 Berlin Road, Cromwell, Conn. Speakers include Carl R. Jacobsen and Sharon Bongiovanni, both of the Middletown U.S. Export Assistance Center; Stephen Sarro of A.N. Deringer, Inc.; Joseph H. Bartozzi, Esq., of O. F. Mossberg & Sons, Inc., and Donald S. Holland, Esq., of Holland & Bonzagni, P.C. The cost is $50, which includes a buffet luncheon. For more information, call (413) 567-2076 or register online at www.hblaw.org.

Bright Nights Ball

Nov. 17: East Longmeadow-based Hasbro Games will be the sponsor of the 2007 City of Bright Nights Ball, which will take on a Monopoly® theme. The event, the major fundraiser for the Spririt of Springfield, which puts on the annual holiday display in Forest Park known as Bright Nights, will take place in the ballroom of the Sheraton Springfield at Monarch Place. The black-tie event features a gourmet dinner, dancing and the opportunity to win and purchase some fabulous items. Guests will be able to purchase Monopoly deeds, everything from Baltic Avenue to Boardwalk, and redeem them for prizes. Bidding on five showcase items will begin on-line in early November and be completed the evening of the gala. Other premium items will be sold in an on-line auction. Auction items will be announced at a later date. In addition to Hasbro Games, the City of Bright Nights Ball is being supported by Bay State Health, Health New England, MassMutual Financial Group, and Sheraton Springfield. Tickets to the 12th annual City of Bright Nights Ball are $500 per couple. Tables of 10 are available for $2,500. For more information, contact the Spirit of Springfield at (413) 733-3800.

Money Smart Program

Oct. 30-Nov. 27: The Holyoke Credit Union will once again offer its free award-winning financial education program titled Money Smart this fall which covers a multitude of personal banking and finance subjects. The course will be conducted on Tuesdays from 6 to 8 p.m. for five consecutive weeks at the Holyoke Credit Union’s main branch at 490 Westfield Road, Holyoke. The program is free to the public, however, pre-registration is required. Registration may be made at any branch location or by calling (413) 532-7007.

Departments

The following Business Certificates and Trade Names were issued or renewed during the month of September 2007.

AGAWAM

Mr. T’s Cleaning Service
50 Wilson St.
William Tessicini

The Cutting Edge
28 Southwick St.
Linda Gill

The Grout Doctor
38 Dolores Lane
Sean  Devall

The Piano Loft
375 Walnut St.
Linda Gill

AMHERST

Amherst Hairstyles
40 Main St.
Terry L. Knott

K. Chulu Bags
85 Mt. Holyoke Dr.
Kaye E. Dougan

Mustard Seed Press
263 Northampton Road
Melanie Krumrey

CHICOPEE

As Promised Professional Cleaning Service
41 Sullivan St.
Flavio Nunes da Cunha

Sweet St. Confections
252 Columbia St.
Janet Allen

TNT Restaurant
82 Main St.
Timothy Ruel

EASTHAMPTON

Autumn Management
181 Northampton St.
Richard R. Boyle

Mary Lemoine Designs
56 Loudville Road
Mary M. Lemoine

EAST LONGMEADOW

East Meadows Farm
135 Parker St.
Kimberly & Gary Turnberg

Flowers and More
126 Shaker Road
Cheryl A. Shaw

GREENFIELD

Extreme Styles
395 Federal St.
Jeffrey Ennis

Franklin First Federal Credit Union
57 Newton St.
Martha Richardson

Magic Fuels
486 Bernardston Road
Geo T. George

HADLEY

Kothar Imports
206 Middle St.
Bastian H. Aue

Millennium Hair Salon
195 Russell St.
Dinita Ann Dominick

HOLYOKE

Amedeo’s Restaurant & Pizzeria
8 North Bridge St.
Tony Dibenedetto

Apple Inc.
50 Holyoke St.
Terry Ryan

Good Fella’s Barber Shop
671 High St.
John Alicea

Highland Farms
636 Main St.
Deborah A. Shah

Los Master Social Club
65 Commercial St.
Beatriz Rodriguez

Pretty Nails & Tan
2257 Northampton St.
Ngocgiao Dinh

Professional Machine
518 Maple St.
Vladislav M. Yefimiadi

Sonido Musical
327 High St.
Jorge Alban

LONGMEADOW

Enterprises
79 Longview St.
Carolyn Loewenthal

Carlson GMAC Realty
688 Bliss Road
David Bricker

Corey Benjamin James
38 Fairview St.
Corey B. James

ELL Educational Consultants Associates
PO Box 60202
Janine Ann Preston

The New England Relocation Group
688 Bliss Road
David Bricker

NORTHAMPTON

Beyond Landscape Contracting
20 Union St.
Lawrence A. Brotherton

Calvin Coolidge Nursing and Rehabilitation
548 Elm St.
Alberto Lugo

Divine Energetics
13 Old South Road
Patricia E. Sommeling

J. Rick Construction
51 Conz St.
Jose Mayancela

Pam’s Kickin Kuts
92 King St.
Pamela Bushey

PALMER

Body Piercing by Colleen
3033 Main St.
Colleen M. Maloney

Captain Fitness
21 Wilbraham St.
Michael Houle

Carlson GMAC Real Estate
1581 Main St.
David M. Bricker

Deans Vintage Performance
251 Breckenridge St.
Dean Rymer

Luke’s Beer & Wine
1478 Main St.
Joppu Lukose

Kszepka Insurance
2376 Main St.
Paul Kszepka

SOUTH HADLEY

People’s Bank
494 Newton Ave.
Jeannine M. Pelchat

Pro/Team
20 The Knolls
W. Bryan Bruce

 

Veryl’s Auto Service Inc.
644 Newton St.
Denis Poirier

SOUTHWICK

Gigi’s Pizza II Inc.
108 Congamond Road
Matthew J. Roberts

Simply Made Gift Baskets
1 Blackberry Crescent
Nicole Markel

Lakeside M.I.T.
33 Miller Road
Jill L. Dalton

SPRINGFIELD

Miguel Coamo Auto Detailing
197 Plainfield St.
Miguel A. Velazquez

Millennium Nails Salon
1655 Boston Road
Nhac Truong

Mr. Tux #5188
1267 Boston Road
Mitchell’s Formal

Neivar Enterprises Inc.
1487 Bay St.
Thomas D. Lesperance

North End Funeral Home
130 Carew St.
Jorge Colon

Nu Visions Manufacturing
225 Carando Dr.
Lori Ann Jarrett

Perfect Cleaning Solutions
723 Belmont Ave.
Nathan Meckling

Persona Bleu
102 Balboa Dr.
Jason Corbin

Pine Hill Towing
95 Newfield Road
Kenneth E. White

Quax Caricatures
12 Mattoon St.
Quincy Brown

Ralph’s Home Improvement
149 South Tallyho Dr.
Ralph A. Smith

Refrexcentro
1129 State St.
Tomas Carrasquillo

Rosewood Consulting
34 Sumner Ave.
Lisa Marie Andoscia

Saint James Management
350 St. James Ave.
Michael J. Begley

Side Bar Café
91 State St.
Katherine Walz

St. James Custom Auto Body
503 St. James Ave.
Cory A. Taylor

Supreme Auto Sales
1608 State St.
Jose Concepcion

Sweeney Roofing
107 Cliftwood St.
William Marchetti

Tele-Talk Communication
430 Belmont Ave.
Jean Carol Mattson

Touch of Wellness
112 Island Pond Road
Michelle Rijos

Trendsetters Clothing
897 Carew St.
Jaycie Olivero

Tristan & Company
830 Carew St.
Michael James

Unity World
106 Edendale St.
Dion Byrd

Wheeler’s Convenience
142 Dickinson St.
Rizvan Merza

Young Mom’s Laundramat
169 Hancock St.
Suk Hui Forrester

WESTFIELD

A-1 Nolan Realty
350 Elm St.
Steve Rovithis

Chinto’s Pizza & Restaurant
868 Southampton Road
Jacinto Blanco-Munoz

Creative Photography
52 Murray Ave.
Andrea J. York

Creative Publications
52 Murray Ave.
Andrea J. York

Hair Masters
8 Main St.
Julie L. Duris

JJ International
73 Colony Dr.
John H. Jaszek

J&M Stables
598 Southwick Road
Mary E. Hayden

Precision Panels
66 South Broad St.
Michael Lemelin

Real China
116 Elm St.
Xiang Tony Ni

SM Courier
440 East Mountain Road
Sandra Morris

SRC Consulting
31 Cara Lane
Shawn Czepiel

WEST SPRINGFIELD

A.G. Golf Repairs & Refinishing
83 Spring St.
Joseph C. Agostino

Academy of Tae Kwon Do
632 Kings Highway
Angela M. Park

Day’s Inn
437 Riverdale St.
Patel Brothers Corporation

Kozar’s Delicatessen
246 Elm Ave.
Steven Kozar

Manchester Home Improvement
209 Rogers Ave.
Barry Manchester

Medequip Inc.
134 Bliss St.
William Russell

Suburban Painting
34 Eldridge Ave.
Ralph Figueroa

West Side Auction
414 Park St.
Lynn E. Ugolini

Departments

The following business incorporations were recently recorded in Franklin, Hampden and Hampshire counties and are the latest available. They are listed by community.

AGAWAM

Ganpati Inc., 36 Yarmouth Dr., Agawam 01001. Dinesh P. Patel, same. Convenience store.

AMHERST

Samadisy Inc., 345 Lincoln Ave., #921, Amherst 01002. Amr Elssamadisy, same. To own, develop and market software ideas and companies.

BELCHERTOWN

Mass Information Technology Solutions Inc., 32A Everett Ave., Belchertown 01007. Shahid Habib, same. Information technology solutions.

CHICOPEE

Couture Realty Inc., 67 Ross Ave., Chicopee 01020. Raymond G. Couture, same. Real estate acquisition.

EASTHAMPTON

We Love Bicycles Inc., 4 Applewood Circle, Easthampton 01027. Daniel Richard Coady, same. Retail sales of bicycle related items.

Worldwide Covering Inc., 150 Pleasant St., Easthampton 01027. Glenn T. Labay, same. (Foreign corp; NV) Protection covers for aircraft engines.

EAST LONGMEADOW

Grimaldi Painting Inc., 102 Lee St., East Longmeadow 01028. John A. Grimaldi, same. Painting and paint contractor.

Radcliffe is the Reason and Arthur Too! Fight Autism Inc., 63 Heathertone Dr., East Longmeadow 01028. Radcliffe F. Kenison, same. (Nonprofit) To help raise public awareness of how Autism effects the individual, families, and communities, etc.

HOLYOKE

Baskets and Broken Bread Inc., 372 Maple St., 4R, Holyoke 01040. Kathleen Wilkinson, same. (Nonprofit) For the enrichment and empowerment of inner city residents to enable them to have a more meaningful life, etc.

LONGMEADOW

Massachusetts Citizens for Africa Inc., 92 Riverview Ave., Longmeadow 01106. Gabriel I. Mokwuah, same. (Nonprofit) To establish a humanitarian society to promote charitale works aimed at enhancing the well-being of the society in Africa, etc.

NORTHAMPTON

Hampshire County Bar Association Foundation Inc., 15 Gothic St., Northampton 01060. Alfred P. Chamberland, 5 Arthur St., Easthampton 01027. (Nonprofit) To research any branch of the law, making results freely available to the public, improve the administration of justice, etc.

 

SOUTH DEERFIELD

Jewish Historical Society of Western Massachusetts Inc., Old Firehouse, Sugarloaf St., South Deerfield 01373. Kenneth N. Schoen, same. (Nonprofit) To provide a resource facility for research on Jewish llfe and activities in Western Massachusetts.

SOUTH HADLEY

Ahsan International Inc., 18 Main St., Suite 2B, South Hadley 01075. Ahsan Latif, same. Trading merchandise.

SOUTHWICK

VMDJ Inc., 8 Buckingham Dr., Southwick 01077. Paul D. Musselwhite, same. To operate a convenience store, etc.

SPRINGFIELD

Advanced Incident Management Corp., 45 Carlisle St., Springfield 01109. Garry A. Porter, same. Management services.

El Bohio Corp., 1655 Main St., Suite 201, Springfield 01103. Miguel Martinez, 13 Donbray Road, Springfield 01129. Real estate acquisition and development.

Joseph Freedman Export Mgmt. Co. Inc., 115 Stevens St., Springfield 01104. John Freedman, same. Sales representative.

St. James Cleaners Inc., 1003 Saint James Ave., Springfield 01104. Myung Sik Kim, same. Dry cleaner.

WESTHAMPTON

Robert H. Dunn, Jr. Construction Services Inc., 43 Burt Road, Westhampton 01027. Lynn M. Dunn, same. Construction services.

WILBRAHAM

SK3 Realty Inc., 840 Ridge Road, Wilbraham 01095. Stanley Kowalski, III, same. To hold real estate.

WEST SPRINGFIELD

Grand Central Vac Inc., 745 Memorial Dr., West Springfield 01089. Daniel J. Desnoyers, 16 Ryan Dr., West Springfield 01089. Central vacuum systems.

Departments

Weight Staff


Mark Archer, right, vice president of Del Padre Visual Productions (DVP) in East Longmeadow, recently experienced the rare thrill of weightlessness aboard G-Force One, a specially outfitted 727 operated by the Zero Gravity Corp. DVP was contributing HD video footage of the event for a documentary for Northrop Grumman’s “Weightless Flights of Discovery” program, in which teachers from around the country get to bring the experience back to their classrooms and promote excitement in science education.


Matthew Reyes, director of Technical Operations for Zero-G, giving Archer a hand in keeping stable while weightless.

Cigars Under the Stars

More than 50 cigar aficionados turned out Sept. 18 for a special night at Max’s Tavern called ‘Cigars Under the Stars,’ a name that pretty much tells the story of this event. At top, from left, are Mark Lauria of Rexel CLS, Dirk Kidwell of Kidwell Electric, and Vito Costantiello and Joe Lapuma, both of Rexel CLS. Bottom, from left, are Max Bichler of The Cigar Agency, Michael Lynch of Florence Savings Bank, Jeff Anderson of the Crystal Company, Karin Tranghese, owner of The Cigar Room, Bob Borawski and Dave Malek, both of Borawski Insurance, and Ken Salem, of Salem Board & Beam.

Marketing Vehicle

On Sept. 12, Innovative Business Systems Inc. of Easthampton hosted a Technology Showcase featuring many local and national vendors, highlighted by the Microsoft Across America Mobile Event Experience vehicle. Pictured are Joseph Parente, left, and Dan Grenier, both of Grynn & Barrett Studios.

Meeting of the Minds

Modeling Change in Urban Communities was the first in a four-part planning series that will be hosted by Holyoke Community College’s Kittredge Center for Business and Workforce Development. At the Sept. 18 installment, urban policy experts James Stergios and Barry Bluestone put a magnifying glass to the struggles and triumphs that frame the experience of older industrial cities like Springfield, Holyoke, and Pittsfield. The two-and-a-half-hour meeting sparked some interesting discussion. From left are Bluestone, Holyoke Mayor Michael Sullivan, Stergios, state Sen. Senator Michael Knapik, and Allan Blair, president/CEO of the Economic Development Council of Western Mass.

Happy 20th

Ronald Marino, left, president of Uplinc, accepts a proclamation from state Rep. James Welch that recognizes the company on its 20th anniversary.

Physically and ‘Fiscally’ Fit Triathletes

More than 50 agents and employees of MassMutual and their families and friends recently participated in the Danskin Women’s Triathlon in Webster. Many triathletes participating in the race, which MassMutual sponsors nationally, raised money through pledges to benefit the Breast Cancer Research Foundation. MassMutual also hosted a pre-race ‘Pearls of Wisdom’ seminar, as it does in each of the triathlon series’ cities, to educate participants about ‘fiscal’ fitness. For each attendee, MassMutual donated $10 to the Breast Cancer Research Foundation. Last year, MassMutual donated more than $7,000 to the foundation as part of its involvement, and expects the total to be even higher this year.