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Holyoke, and His School, Are Hitting Their Stride

Bill Messner President, Holyoke Community College

Bill Messner President, Holyoke Community College

As part of the school’s 60th birthday party three years ago, Holyoke Community College officials commissioned an artist to create caricatures of the three men who have served as president of the institution.
In his, Bill Messner, who arrived in 2004 after the retirement of long-time corner-office-holder David Bartley, can be seen in his running clothes, high-stepping his way across campus, with students, faculty, and staff cheering him on. And it’s a fairly accurate portrayal of daily life for the rangy 65-year-old campus leader, who has competed in a number of marathons and half-marathons over the years in locales ranging from New York to Washington, D.C. to Cape Cod.
While at HCC, he runs on an almost-daily basis, sometimes with students and/or faculty and staff members joining him. “Although I seem to have run out of faculty and staff over the past year or so,” joked Messner, adding that, more often than not, he runs alone.
The routes and distances vary — “it all depends on what I have time for,” he said. Sometimes he’ll run on campus, while other times he’ll motor around the nearby McClean Reservoir or Mount Tom. He’ll do at least a few miles every time out, and sometimes logs six or more, as he did on the day he spoke with BusinessWest.
The runs are good stress-relievers, he said, and give him time to think and maybe solve some problems. And most often, he’s thinking about connections, and how the school, the oldest community college in the Commonwealth, can make more of them in the Greater Holyoke area.
Such connections include the school’s involvement in a learning center that will be a big part of a new intermodal transportation center to be created in an old fire station downtown, its participation in plans to create a high-performance computing center along the city’s famous canals, and work with Cisco on that company’s decision to choose Holyoke to host a pilot program called Smart + Connected Communities, which will experiment with ways to use data-networking technology to improve delivery of government services, health care, and education.
“You get some interesting thoughts out there around mile three or mile four,” he explained. “And usually, I’m thinking about where I want the college to go and what’s the next connection we can make.”
As president, Messner says it is his role to be the “door opener” for the institution, and by that he meant that he believes a big part of job description comes down to “creating pathways into and out of this place.” In other words, he and his team are working to make it easier to get to HCC, and then to take the big step from there to wherever the student wants to go, be it a four-year college or a job in the region.
Overall, Messner believes these are exciting, yet also challenging, times for both HCC and especially the city of Holyoke, which he sees emerging from a long period of dormancy as a reinvented manufacturing center on the cutting edge of technological advancements and economic-development policy.
“I recently gave a talk at the [Holyoke] chamber’s annual meeting, and I told the audience that they’re better off being in the city of Holyoke, given what I perceive to be its future, than any other community in the state,” he said. “Holyoke is the right size, it’s got the resources, it has the right people in place to make things happen. This is Holyoke’s time.”
For this, the latest installment of its Profiles in Business series, Messner talked about Holyoke, its community college, and his own career, all of which are stories with legs, in one way or another.

Jogging His Memory
From his office in Frost Hall, named after the school’s first president, George Frost, Messner has a panoramic view of the HCC campus, which was carved out of farmland off Homestead Avenue in the late 1960s. He referred to that view, in both a literal and figurative sense, a number of times as he discussed changes in higher education, technology, and society in general.
“If you were to look out that window once school begins in September, and look right down there, you’d see a dramatically different picture than what you would have seen 10 years ago — and 10 years from now, it’s going to be changed even more,” he said, that the numbers of Hispanic and African-American students, and even those with physical and mental disabilities, have risen dramatically, and will continue growing.
“We’ve been in business for more than 60 years, and we’ve got a really wonderful history of providing a solid general education and, for many of our students, transfer opportunities,” he continued. “Our challenge is to continue that tradition with a population that is dramatically changing.”
Messner has seen a good deal of change during a career in public higher education that spans more than 30 years. HCC is his third stop as a president, with his first coming at Orange County (N.Y.) Community College, where he served for 10 years, and his second at the University of Wisconsin Colleges, where he served as chancellor and was responsible for the management of a 13-campus institution that served as the transfer arm of the university system.
Desiring a return to a campus setting, as well as the Northeast, which both he and his wife, Eleanor, consider home, Messner accepted the challenge of succeeding a local institution in Bartley. And, while this might be his last career stop, Messner wouldn’t be at all surprised if it isn’t. “I have no notion of retiring any time soon,” he said.
He’s brought with him to Holyoke many lessons from his previous experiences — about everything from using technology to create learning opportunities to making connections within a community — as well as that passion for running, which he says started 30 years ago, when the activity was just coming into its own.
“I don’t go fast … I’m not a good runner, but I enjoy it,” he said while proudly displaying a picture of himself running in the Marine Corps Marathon in Washington 15 years ago. “I got started at Harvard, of all places. I went to a summer program there at the business school. In the afternoon, after classes, they ran a recreation program that had a lot of things they tried to introduce you to, and one of them was running.
“I started there and haven’t stopped,” he said, adding that, despite his height — he’s 6’ 7” — he has not had any knee problems or other physical ailments, and his running helps keep him healthy. “It keeps me away from lunches, for the most part, which is good, because they’re deadly for the waistline.”
Since arriving at HCC, Messner’s primary accomplishments include opening the Kittredge Business Center, a 55,000-square-foot facility that that houses workforce-development programs, several business-related agencies, and conference and meeting space; partnering with Peter Pan and the city of Holyoke on the learning center; and, in general, making more of those connections he spoke of.
He sees his primary role as that of facilitator.
“The president’s job, in some sense, is to make the contacts and rub shoulders with folks,” he explained, “and let people know we have programming and services available, and then to hand those folks off to the people who do the scut work of developing programs that meet needs. I’m the entry point for the institution.”

Running Theme
Returning to his thoughts on his role as door opener, Messner said he spends much of his time and energy creating and widening those pathways into and out of the HCC campus.
“In terms of getting into the place, we have a lot more students coming to us right out of high school — the student body gets younger all the time,” he said. “But beyond the traditional high-school student, we have students coming out of GED programs, home-schooled environments, jail, halfway houses … and we have international students coming to us from all sorts of backgrounds, as well as the whole array of adults returning after five, 10, 15, or 20 years.
“And they have such an array of backgrounds,” he continued. “We have an ESL (English as a Second Language) program here … you think you’re walking into the United Nations when you walk into a classroom.”
Easing the way into college for all these constituencies is one of the major challenges facing all community colleges and especially HCC, said Messner, adding that the learning center at the old downtown station, due to open late this summer, will play a key role in these efforts.
The center will have ESL programs, GED, and something called ‘transitions programming,’ which is designed to help prospective students who fall into that broad category of ‘non-traditional’ make the transition to college. “We’ll look at what kind of programming, support, and skills these people will need,” said Messner, adding that many are coming out of adult basic-education programs.
As for pathways out to four-year colleges, Messner said he and his team are working on those as well. Meetings have been staged between area community-college officials and administrators at UMass Amherst, for example, with the goal of developing strategies for making the transition from community college to the university easier, more comfortable, and more transparent for students.
“They’re considering an array of things to do at UMass,” he said, “some of it in the way of programming, some of it in support services, and some of it simply in the way of giving us better information about how our students fare.”
Meanwhile, HCC is working to strengthen already-solid transfer programs involving Mount Holyoke College and Smith College — several dozen women move on to those institutions annually — and an emerging initiative with Amherst College. “Transfer has always been our bread and butter,” he said, “and it will be going forward.”
As for Holyoke and its prospects, Messner believes the city is well on its way to reinventing itself, and he credits leadership in City Hall, from the City Council to the mayor’s office to Planning Director Kathy Anderson, for putting politics aside and pulling in the same direction on initiatives such as the computing center.
“I think the city’s been down for so long that its leaders learned that, if they’re going to get ahead, they’re going to have to work together,” he said. “And they are.”
The college has a stake, or role, in this reinvention process, he continued. When asked what it was, he said, “to simply do a good job living up to the mission of community colleges.”
By this, Messner meant providing needed programs and services to serve students, but also helping the business community by preparing a workforce that can thrive in the modern, technology-driven economy.
“Even though we’re a regional community college and only 15% of our students come from Holyoke, if we’re not doing our job in Holyoke in terms of meeting community needs, we’re not going to be doing it in Chicopee, West Springfield, Springfield, or anywhere else,” he said. “It starts right here, and we’ve made every effort to connect with the School Department, the city, the police, the Parks Department, and the nonprofit agencies in terms of collaborating and meeting needs.”

Miles to Go
When he isn’t working, Messner is often traveling with Eleanor. Destinations include places where their children now live — Washington D.C. and Wisconsin, for example — but also Europe and even China; they visited Beijing as it was ramping up for the 2008 Olympics.
Most of Messner’s traveling, however, is done on campus or along the reservoir, where he’s putting in a few miles and thinking — about all kinds of things.
But usually, it’s about connections, what the next one will be, and how it can move a college, a city, and a community forward.

George O’Brien can be reached at [email protected]

Departments People on the Move

Michael Seward has joined Prudential Sawicki Real Estate in Amherst. He has been a Real Estate Agent since 2003 and a Real Estate Broker since 2005.
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Emily Bryant has been promoted to Director of Sales at the Hampton Inn Springfield-South in Enfield, Conn.
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Margaret A. Wheeler has joined the Law Practice of Attorneys Joseph P. Curran and Dan H. Berger. Wheeler has been an Immigration Attorney since 1997.
•••••
Alice E. Pizzi has joined the management employment law firm of Sullivan, Hayes & Quinn in Springfield.
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David G. Ahearn has joined Greenfield Cooperative Bank as Vice President for Commercial Loans.
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Paul Nicolai has been named to the Executive Committee of the Western Mass. Economic Development Council Board of Directors. He is President of the Nicolai Law Group in Springfield.
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The WFCR Foundation announced the following:
• Marc Berman has been named President of the Board;
• Paul Friedmann has joined the board as a Director;
• Michael Miller has joined the board as a Director;
• James V. Staros has joined the board as a Director;
• Eva Thompson has joined the board as a Director; and
• Sarah Tanner has joined the board as an Adviser.
•••••
The Landmark Companies announced the following:
• Christopher Woods has joined the Wilbraham office;
• Nancy Hunt has joined the Wilbraham office;
• Ela Gomes has joined the Ludlow office;
• Elizabeth DeGray has joined the Ludlow office; and
• Gina Gelineau has joined the Dot Lortie-Springfield office.
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W. F. Young Inc. of East Longmeadow announced the following
• Molly H. O’Brien has been named Advertising Supervisor, Equine Health Care Products. She will be responsible for the creation, execution, and media placement for Absorbine horse-care products, as well as the Equine America brand. She will also collaborate with the company’s advertising agency and creative team to implement strategic branding and creative execution to promote the company’s equine products throughout the world; and
• Vicki Evans has been promoted to Vice President, Controller.
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Michael J. Roy, Esq. has joined Easthampton Savings Bank as the Compliance Officer. He will be responsible for overseeing the bank’s compliance program. His responsibilities will include implementing, amending, or creating compliance policies and assisting with federal and state regulator compliance exams. Roy will also function as the in-house expert for all applicable federal and state banking laws and regulations.
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Chicopee Savings Bank announced the following:
• Cidalia Inacio has joined the organization as the Senior Vice President of Retail Banking;
• Alyse Ramalho has joined the organization as the Senior Vice President of Retail Lending; and
• Henry Downey has joined the organization as an Assistant Vice President of Commercial Lending.
•••••
Susan Dixon, M.D. has been appointed to the medical staff at the Brattleboro Retreat in Brattleboro, Vt. Dixon is board-certified in child and adolescent psychiatry and will spend the majority of her clinical time working with adolescent inpatients.
•••••
Bertram W. Gardner IV, AIA, of Caolo & Bieniek Associates Inc. in Chicopee, recently was granted reciprocity as an Architect by the Commonwealth of Massachusetts. Gardner is also a licensed Architect in New Jersey.
•••••
The Home Builders Assoc. of Mass. announced the following:
• Walter Tomala Jr. will serve as President of the organization from now through 2011;
• John DeShazo will serve as President-Elect of the organization;
• Michael McDowell will serve as Senior Vice President of the organization;
• Christopher Lund will serve as Vice President of the organization;
• Dwight Thompson will serve as Treasurer of the organization; and
• Robin Ward will serve as Secretary of the organization.

Company Notebook Departments

Travelers Recognizes Sumner & Toner Agency
LONGMEADOW — The Sumner & Toner Insurance Agency was recently recognized by Travelers as one of 20 agencies in the country to receive its prestigious Insurance Agency of the Year Award. Firms are chosen based on their goals for long-term profitable growth, dedication to high-quality customer service, and commitment to Travelers. “The Sumner & Toner Insurance Agency demonstrates the highest level of motivation and commitment,” said Greg Toczydlowski, president of personal insurance for Travelers, in a prepared statement. Toczydlowski added that Travelers “truly values” the partnership they’ve developed with the local firm. Established in 1933, Sumner & Toner Insurance Agency is an independent provider of comprehensive auto, home, professional liability, and life insurance. In 2008, partners Warren Sumner and Bill Toner created a dual father-and-son family business with sons Bud Sumner and Jack Toner. The next generation of Sumner & Toner, they say, serve as the company’s sales representatives and are helping to lead the company into the 21st century.

MMWEC Redesigns
Public Web Site
LUDLOW — The Mass. Municipal Wholesale Electric Co. (MMWEC) has redesigned its public Web site with the goal of bringing greater efficiency to its Web-site management and improving content to online visitors. The Web site, www.mmwec.org, provides a “fresh and sophisticated look” at MMWEC’s history, programs, and services as well as recent news, financial reports, and information about energy assets and renewable-energy initiatives, according to MMWEC CEO Ronald C. DeCurzio. The site also features improved navigation and a search function, making it simpler for visitors to find specific information that is enhanced with graphic detail. The new site is updated using a customized content-management system, giving authorized individuals the ability to update and publish Web pages as needed from any location with Internet access. In addition, the site is search-engine-optimized to direct more users to the site based on their search-engine queries. MMWEC is a nonprofit, public corporation and political subdivision of the Commonwealth of Massachusetts that provides a variety of power-supply, financial, risk-management, and other services to the state’s consumer-owned, municipal utilities.

STCC, Balise Create Partnership for Students
SPRINGFIELD — Balise Motor Sales recently donated $25,000 toward the purchase of a state-of-the-art Hunter vehicle-alignment lift for the Automotive Technology Department at Springfield Technical Community College (STCC). The lift will introduce students to real-world diagnostic equipment to better prepare them for their careers in automotive technology, according to Raymond Sbriscia, chairman of the Automotive Technology Department. Sbriscia noted that the lift will be an integral part of the education and training students receive. The college also has a relationship with the Hunter Engineering Co., the manufacturer of the lift and other automotive-repair equipment. Hunter uses the STCC facility as a training and demonstration center for repair companies throughout the region and neighboring states. In return, STCC receives the latest, highest-quality equipment in the industry. Michael Balise, vice president, noted that Balise Motor Sales is always in need of talented automotive technicians who have computer and electronics training in addition to the traditional mechanical training. During the first year at STCC, students work mostly in the lab, diagnosing and fixing problems. At the end of the first year, students receive a certificate of completion. Students can then either join the workforce or continue on to the second year of study and receive an associate’s degree in automotive technology. Only 22 students are accepted into a new class, so the competition is “fierce,” according to STCC officials.

“Hackman” Retires
after 48 Years
EAST LONGMEADOW — Lee “Hackman” Breton recently retired from LENOX after a 48-year career that started out on the manufacturing floor. In 1962, Breton was credited with manufacturing the first bi-metal reciprocating saw blade entirely by hand. His career took a dramatic change in 1981 when the LENOX sales team asked him if he thought he could cut a car in half with the new Hackmaster hacksaw blades to show off their superior strength and durability. He accepted and met this challenge, which turned out to be the first of hundreds of car cuts — earning him his nickname. From that day forward, being Hackman became his full-time job. Over the years, Breton traveled the world as Hackman, demonstrating the strength and durability of LENOX Tools by cutting more than 500 cars and other items, including an oil tank truck, cargo plane, boxcar, house, armored car, and even a bus at Super Bowl XXXIIII in 1999. Rich Mathews, vice president of marketing and new business for LENOX, noted that Breton exemplified the LENOX brand with his trademark car cuts, and was always willing and able to help out the company with anything and everything. “He will forever be considered a great employee as well as the best ambassador for the LENOX brand that we ever could ask for,” said Mathews. Breton’s last day at LENOX was May 28.
Café Lebanon Celebrates
10 Years in Business
SPRINGFIELD — Nadim Kashouh, owner of Café Lebanon, recently invited customers and friends to a complimentary 10-year celebration extravaganza at the 1390 Main St. restaurant to thank everyone for their patronage over the years. Kashouh serves Lebanese and Mediterranean cuisine in what he calls “an elegant, yet relaxed atmosphere.” Café Lebanon also offers catering for weddings; showers; anniversary, birthday, and graduation parties; bereavement gatherings; holiday events; business meetings; and corporate events. Kashouh maintains a second Café Lebanon restaurant in the center of East Longmeadow at 60 Shaker Road.

Building Permits Departments

The following building permits were issued during the month of June 2010.

AGAWAM

Edward O’Leary
200 Silver St.
$35,000 — Construction of 819 square feet of office space

Robert Germano
13 Maple St.
$15,000 – Renovations to barber shop

AMHERST

Kappa Kappa Gamma Inc.
15 Washburn Terrace
$25,000 — New roof

Pioneer Valley Living Care
1 Spencer Dr.
$15,000 — Convert covered porch into new sunroom

Servicenet Inc.
364 Southeast St.
$26,000 — Construct addition

CHICOPEE

Aldenville Credit Union
34 Valier Ave.
$8,700 — Re-shingle roof

Griffith Road LTD Partnership
300 Griffith Road
$175,000 — Alterations to interior for new lab and office area

LeClerc Properties
52 Julia Ave.
$10,000 — Install new siding, windows, and doors

Pioneer Cold Storage
149 Plainfield St.
$65,000 — Repair roof from wind damage

EASTHAMPTON

Autumn Properties
422 Main St.
$47,500 — Complete interior build out for bank

CFN Properties, LLC
10 O’Neill St.
$12,000 — Construct interior partitions and new lavatory

HADLEY

Matt Massingell
42 West St.
$7,500 — Renovations

HOLYOKE

Holyoke Mall Company, L.P.
50 Holyoke St.
$22,000 — Remodel existing Kay Jewelers store

LUDLOW

Site Acquisitions
1 State St.
$15,000 — Replace cell tower panels

NORTHAMPTON

Claire & Mario Aniello
98 Main St.
$58,000 – Renovate second and third floor for yoga studio

Massachusetts Audubon Society
127 Combs Road
$51,000 — Installation of ground-mounted solar array

Pomeroy Terrace, LLC
90 Pomeroy Terrace
$28,000 — New bathroom and deck

Ron Finnessey
229 Elm St.
$12,500 — Interior renovations

SOUTH HADLEY

E-Ink
7 Gaylord St.
$34,000 — Renovations

Mt. Holyoke College
50 College St.
$10,000 — New decking

Riverboat Village
River Lodge Road
$23,500 — New roof on unit #1

SOUTHWICK

Rite Aid Drug Store
605 Juniper Lane
$7,000 — Replace heating and AC roof units

SPRINGFIELD

Baystate Dental PC
1795 Main St.
$81,000 — Interior renovations

Colebrook Partners, LLC
511 E. Columbus Ave.
$82,000 — Reconfiguration of non-load-bearing partitions

Flores Development, LLC
2718 Main St.
$782,000 — Full remodel of Building C

Herbert Bar
40-42 Acorn St.
$8,500 — Repair front porches

Mercy Medical Center
271 Carew St.
$15,000 — New changing rooms for the radiology department

River Street Spirits Inc.
276 Cottage St.
$21,000 — Change of use from bank to liquor store

Ronald McDonald House
34 Chapin Street Terrace
$12,000 — Siding

Springfield Housing Authority
100 Ashley St.
$120,931 — Construction of new maintenance building

Springfield Housing Authority
347 Central St.
$136,000 — Construction of new maintenance building

WESTFIELD

Frank Demarinis
217 Root Road
$175,000 — Renovations to existing building for a new daycare

Paul Dion
Airport Dr.
$15,000 — Construction of an office in a hangar

WEST SPRINGFIELD

FiberMark
70 Front St.
$84,000 — Renovate space into office/lab area

Pride Limited Partnership
1967 Riverdale St.
$6,000 — Reoccupy existing retail space for the sale of exercise equipment

Russian Pentecostal Church of Hope
407 Park St.
$25,000 — Exterior renovations, including a roof

Triad, LLC
83 Verdugo St.
$15,000 — Exterior renovations

Departments

Ten Points About : the New Global Accounting Standards

By TONY GABINETTI, CPA

1. The International Accounting Standards Board (IASB) was created in 2001 to develop an international set of accounting standards known as the International Financial Reporting Standards (IFRS).

2. In May 2008, the American Institute of CPAs Council approved the International Financial Reporting Standards (IFRS) as a recognized standard-setter for financial reporting. More than 100 other countries have adopted IFRS as the global standard.
3. In July 2009, the IASB issued IFRS designed for use by small and medium-sized entities (SMEs). IFRS for SMEs are not intended to be used by not-for-profit organizations or governmental agencies.
4. Small and medium-sized entities (SMEs) in the scope of the standard include entities that publish general-purpose financial statements for external users and do not have public accountability.

5. One projected timeline estimates that IFRS could be mandatory in the U.S. with a staggered adoption period of 2015-18.

6. Once fully adopted, International Financial Reporting Standards will replace U.S. Generally Accepted Accounting Principals (GAAP) as the basis for financial reporting.
7. U.S. GAAP, IFRS, and IFRS for SMEs are similar, with basic accounting concepts such as comparability, going concern, and materiality.
8. U.S. GAAP, IFRS, and IFRS for SMEs are different, with certain accounting and reporting treatments. A few of these differences are the treatment of LIFO inventory costing, goodwill carrying value, impairments and write-downs, research and development costs, and borrowing costs for self-constructed assets.
9. IFRS reporting is considered simpler and more ‘principles-based’ than the ‘rules-based’ GAAP financial reporting, which may better meet the needs of financial-statement users. The change in reporting may have implications on an entity’s accounting, taxes, financing, as well as processes and controls.

10. While full convergence from GAAP to IFRS reporting standards is years away, companies should speak with their accounting advisors to determine their requirements for adopting the new standards.

Tony Gabinetti, CPA is a senior audit manager at Meyers Brothers Kalicka, P.C. in Holyoke; (413) 536-8510.

Departments

40 Under Forty Gala

June 24: BusinessWest will celebrate its 40 Under Forty Class of 2010 at the Log Cabin Banquet & Meeting House with a gala to begin at 5 p.m. The event, which has become a spring tradition in Western Mass., will feature fine food, entertainment, and special presentations of the Class of 2010. Tickets for the event are $60. To order tickets or for more information, call (413) 781-8600, ext. 10, or e-mail [email protected].

The Coming Demographic Storm

June 30: The 2010 census statistics will prove it out over the next few years, but Kenneth W. Gronbach already knows what the stats will mean to America. A demographic storm of epic proportions is upon us, and if America’s businesses, regardless of size, are ready, they can plan for amazing success. But if they are not ready, they could be washed away in the giant generational wave. Gronbach, a gifted public speaker and a nationally recognized expert in the field of demography and generational marketing, will be the keynote speaker at the noon luncheon for the Advertising Club of Western Mass. at Longmeadow Country Club. Gronbach makes the science of the census results and shifting demography come alive with real-life examples that make it relevant to today’s culture, business climate, and economy. His presentation is based on the effects of shifting demography. He is an accomplished author with a new, bestselling book, The Age Curve: How to Profit from the Coming Demographic Storm. The demographic landscape in the U.S. is made up a series of waves that are about 20 years in duration. It would follow that business will rise and fall according to the critical mass of customers heading toward it. What is different about this wave is the extraordinary amount of population it includes compared to the past two generations. Businesses will enjoy extraordinary success if they are prepared and in front of the wave. Ad Club members are invited to bring a business associate and join the Ad Club for this presentation and network with the top advertising, marketing, and design talents in Western Mass. To make a luncheon reservation, contact the Ad Club at (413) 736-2582, or online at www.adclubwm.org. The cost for the luncheon is $25 for members, $35 for future members, and $15 for students.

Construction Course

July 14: The Home Builders & Remodelers Assoc. of Western Mass. will sponsor a six-session course starting July 14 to help individuals prepare for the Massachusetts Construction Supervisor’s Licensing Exam. Sessions are planned at the Home Builders & Remodelers Assoc. headquarters at 240 Cadwell Dr. in Springfield for six Wednesdays from 5:30 to 8:30 p.m. The exam is authorized by the State Board of Building Regulations and Standards and administered by Thomson Prometric. Registration forms to enroll for the exam will be distributed at the first session of the program. The fee is $250 for members of the Home Builders Assoc. of Western Mass. and $350 for non-members. All course participants must bring the 7th edition of the One & Two Family Dwelling Building Code book and the 7th edition of the Basic Building Code book to each class and to the open-book examination. There is an additional charge to order the code books through the association. For more information or to register, contact Sandra Doucette at (413) 733-3126.

Advanced Manufacturing Competition & Conference

Sept. 23: The first highly concentrated, cluster-centric, regional manufacturing conference of its kind will be held at the MassMutual Center in Springfield. The event, called the Advanced Manufacturing and Innovation Competition & Conference (AMICCON), is being staged in response to growing recognition among area manufacturers and supply-chain members that there is an urgent need to find and meet one another. “AMICCON was formed to identify who’s here in manufacturing, expose them to OEMs (original equipment manufacturers) and procurement, and to make these introductions,” said co-founder Ellen Bemben. “The ultimate goal is to be the advanced-manufacturing region in the U.S., where exotic manufacturing, such as micro, nano, and precision, meet higher specifications and tighter tolerances, and short runs are the norm.” Industry sectors to be represented at the event will include plastics and advanced materials, precision machining, paper and packaging, electronics, ‘green’/clean technology, and medical devices. Business opportunities in defense and aerospace will also be highlighted at the event. OEMs and their supply chains are being invited personally to participate. “AMICCON is also a new consortium on innovation that also delivers manufacturers to innovators and new markets in order to cause new business,” said Gary Gasperack, vice president and general manager (retired) of the Spalding Division of Russell Corp. “We are very excited about introducing it to our region.” The Mass. Export Center has already produced two programs for AMICCON: an “Export Experts Panel,” and a seminar, “International Traffic in Arms Regulations for Defense and Aerospace Export.”

Departments

SPHS Lays Off 135

SPRINGFIELD — Citing severe economic challenges in the first several months of 2010, the Sisters of Providence Health System (SPHS) has eliminated 135 full-time-equivalent positions across the system. “Like most health systems and hospitals in the region, state, and nation, SPHS is experiencing a decline in patient volume and continuing challenges with reimbursement levels that, for some services, do not adequately cover the cost of providing care,” according to an SPHS statement. “Factors such as increased health insurance deductibles and co-pays, coupled with general concern regarding the economy, appear to be causing a delay of non-urgent medical care and health services that is influencing this downward trend in volume,” the statement continues. “Without proactive changes in operations, SPHS would incur a projected budget shortfall of $14 million for 2010. Specific to Mercy Medical Center, year-to-date volume reflects that discharges are 8% below budget, and outpatient volume is 7% below budget.” The most significant impact of the layoffs will be on inpatient support staffing responsibilities at Mercy, due to the elimination of 63 patient care technician positions. This change will allow the retention of bedside, licensed nursing staff and allow nurse-patient ratios to remain at current, planned levels, “but will not impact care quality or patient safety,” the health system asserts. In addition to the elimination of positions at Mercy and across SPHS, including administrative positions, several other cost-saving measures are being taken to help improve the health system’s financial performance. For example, the overall salary increase program for 2010 is being suspended, and the internal employee referral bonus program is being discontinued. Other initiatives to help improve the system’s fiscal outlook include the renegotiation of service and vendor contracts at lower rates, the sublease of unused space in off-campus locations, and revenue-enhancement opportunities such as an increase in grant funding. “We deeply regret that the reduction of jobs is necessary,” said Dr. William Bithoney, interim president and CEO of SPHS. “The decision to make these changes has been difficult and the subject of a lengthy discernment process. Several potential alternatives were evaluated. However, we believe the course of action selected is the best for patients, residents, and clients, and for continuity of the SPHS mission. These changes reflect good stewardship and prudent management that will focus resources on the most important aspects of high-quality patient care. Providing high-quality care remains our focus and primary concern. Our clinical and nursing standards remain unchanged, and we continue to provide those we serve with the highest-quality care.”

Survey: Hiring Outlook in U.S. Gains Momentum

MILWAUKEE — U.S. employers anticipate favorable hiring plans for the third quarter of 2010, marking three straight quarters of positive survey findings, according to the seasonally adjusted results of the latest Manpower Employment Outlook Survey, conducted quarterly by Manpower Inc. Employers provided a seasonally adjusted outlook of +6%, up from -2% during the same period last year. According to the survey, 98% of U.S. states have a positive hiring outlook, and 95 of the nation’s 100 largest metropolitan statistical areas have a positive outlook for the third quarter. Of the more than 18,000 employers surveyed, 18% anticipate an increase in staff levels in their third-quarter hiring plans, while 8% expect a decrease in payrolls, resulting in a net employment outlook of +10%. When seasonally adjusted, the net employment outlook becomes +6%. More than two-thirds of employers (70%) expect no change in their hiring plans. The final 4% of employers indicate that they are undecided about their hiring intentions. Employers in 11 of the 13 industry sectors surveyed have a positive outlook for the third quarter: leisure and hospitality, +20%; mining, +17%; professional and business services, +15%; wholesale and retail trade, +15%; nondurable goods manufacturing, +12%; financial activities, +11%; information, +10%; durable-goods manufacturing, +9%; transportation and utilities, +9%; construction, +8%; and other services, +8%. The July-September outlook is -2% for two of the surveyed sectors — education and health services and government. Compared to one year ago, surveyed employers in all four U.S. geographic regions anticipate hiring increases. Employers in the Northeast have the brightest hiring intentions, with a net employment outlook of +9%. When adjusting for seasonal variations, Midwest employers report the strongest shift for the third quarter of 2010, with a considerable increase in confidence year-over-year and a slight increase quarter-over-quarter. Compared to the second quarter of 2010, employment prospects are stable in the Northeast and South, while slightly slackening in the West. The net employment outlook is derived by taking the percentage of employers anticipating an increase in hiring activity and subtracting the percentage of employers expecting a decrease in hiring activity.

Federalization of SHA Sites Yields $15M Impact

SPRINGFIELD — The Springfield Housing Authority (SHA) recently announced the federalization of the Robinson Gardens, Reed Village, and Duggan Park developments, which will lead to more than $15 million in improvements to bring them up to HUD standards. Contracts have been bid and awarded to several local companies for design services, construction supervision, and physical improvements. Funding sources for the new construction include $1.8 million awarded to the SHA under the American Recovery and Reinvestment Act and $13.1 million awarded to the SHA by the Commonwealth of Massachusetts Division of Housing and Community Development. During a recent press conference, Richard A. Walega, HUD’s New England regional director, noted that Springfield led the commonwealth in converting state projects into federal developments. “That’s a win for today’s tenants and a win for preserving affordable housing for future generations,” said Walega. The SHA is the third-largest housing authority in Massachusetts, with more than 2,300 housing units spread over 27 sites.

National Jobless Claims Fall

WASHINGTON — In the week ending June 5, the advance figure for seasonally adjusted initial jobless claims nationwide was 456,000, a decrease of 3,000 from the previous week’s revised figure of 459,000. The four-week moving average was 463,000, an increase of 2,500 from the previous week’s revised average of 460,500. The advance seasonally adjusted insured unemployment rate was 3.5% for the week ending May 29, a decrease of 0.2% from the prior week’s revised rate of 3.7%. The advance number for seasonally adjusted insured unemployment during the week ending May 29 was 4,462,000, a decrease of 255,000 from the preceding week’s revised level of 4,717,000.

State: May Revenues Strong, but $70 Million Below Benchmark

BOSTON — The state Department of Revenue (DOR) recently released its May revenue report showing a monthly collection of $1.573 billion, which was $292 million better than a year ago but insufficient to make up for all of the revenue loss experienced in April due to the filing extension to May 11. As a result, with one month left before the close of the fiscal year June 30, year-to-date collections are $70 million below the benchmark. DOR Commissioner Navjeet K. Bal noted that personal income-tax withholding and 2010 estimated payments, as well as sales and use tax and corporate collections, all of which are good indicators of a continued economic turnaround, were above the benchmark. Bal added that shortfalls for the combined April/May period in payments with 2009 returns and extensions probably reflect a decline in capital gains due to past economic performance, which caused the overall year-to-date below-benchmark performance.

Departments

The following building permits were issued during the month of June 2010.

AGAWAM

Edward O’Leary
200 Silver St.
$35,000 — Construction of 819 square feet of office space

Robert Germano
13 Maple St.
$15,000 – Renovations to barber shop

AMHERST

Kappa Kappa Gamma Inc.
15 Washburn Terrace
$25,000 — New roof

Pioneer Valley Living Care
1 Spencer Dr.
$15,000 — Convert covered porch into new sunroom

Servicenet Inc.
364 Southeast St.
$26,000 — Construct addition

CHICOPEE

Aldenville Credit Union
34 Valier Ave.
$8,700 — Re-shingle roof

Griffith Road LTD Partnership
300 Griffith Road
$175,000 — Alterations to interior for new lab and office area

LeClerc Properties
52 Julia Ave.
$10,000 — Install new siding, windows, and doors

Pioneer Cold Storage
149 Plainfield St.
$65,000 — Repair roof from wind damage

EASTHAMPTON

Autumn Properties
422 Main St.
$47,500 — Complete interior build out for bank

CFN Properties, LLC
10 O’Neill St.
$12,000 — Construct interior partitions and new lavatory

HADLEY

Matt Massingell
42 West St.
$7,500 — Renovations

HOLYOKE

Holyoke Mall Company, L.P.
50 Holyoke St.
$22,000 — Remodel existing Kay Jewelers store

LUDLOW

Site Acquisitions
1 State St.
$15,000 — Replace cell tower panels

NORTHAMPTON

Claire & Mario Aniello
98 Main St.
$58,000 – Renovate second and third floor for yoga studio

Massachusetts Audubon Society
127 Combs Road
$51,000 — Installation of ground-mounted solar array

Pomeroy Terrace, LLC
90 Pomeroy Terrace
$28,000 — New bathroom and deck

Ron Finnessey
229 Elm St.
$12,500 — Interior renovations

 

SOUTH HADLEY

E-Ink
7 Gaylord St.
$34,000 — Renovations

Mt. Holyoke College
50 College St.
$10,000 — New decking

Riverboat Village
River Lodge Road
$23,500 — New roof on unit #1

SOUTHWICK

Rite Aid Drug Store
605 Juniper Lane
$7,000 — Replace heating and AC roof units

SPRINGFIELD

Baystate Dental PC
1795 Main St.
$81,000 — Interior renovations

Colebrook Partners, LLC
511 E. Columbus Ave.
$82,000 — Reconfiguration of non-load-bearing partitions

Flores Development, LLC
2718 Main St.
$782,000 — Full remodel of Building C

Herbert Bar
40-42 Acorn St.
$8,500 — Repair front porches

Mercy Medical Center
271 Carew St.
$15,000 — New changing rooms for the radiology department

River Street Spirits Inc.
276 Cottage St.
$21,000 — Change of use from bank to liquor store

Ronald McDonald House
34 Chapin Street Terrace
$12,000 — Siding

Springfield Housing Authority
100 Ashley St.
$120,931 — Construction of new maintenance building

Springfield Housing Authority
347 Central St.
$136,000 — Construction of new maintenance building

WESTFIELD

Frank Demarinis
217 Root Road
$175,000 — Renovations to existing building for a new daycare

Paul Dion
Airport Dr.
$15,000 — Construction of an office in a hangar

WEST SPRINGFIELD

FiberMark
70 Front St.
$84,000 — Renovate space into office/lab area

Pride Limited Partnership
1967 Riverdale St.
$6,000 — Reoccupy existing retail space for the sale of exercise equipment

Russian Pentecostal Church of Hope
407 Park St.
$25,000 — Exterior renovations, including a roof

Triad, LLC
83 Verdugo St.
$15,000 — Exterior renovations

Departments

ACCGS
www.myonlinechamber.com
(413) 787-1555

June 28: WRC 7th Annual Golf Tournament, 10 a.m. to 6 p.m., hosted by Crestview Country Club, Agawam. Call the chamber for more information.

July 6: Springfield Chamber of Commerce Board of Directors Meeting, 12 noon to 1 p.m., TD Bank Conference Center, Springfield.

July 9: ACCGS Legislative Steering Committee, 8 to 9 a.m., TD Bank Conference Center, Springfield.

July 15: ACCGS Board of Directors Meeting, 8 to 9 a.m., TD Bank Conference Center, Springfield.

July 21: ERC Board of Directors Meeting, 8 to 9 a.m., the Gardens of Wilbraham, Community Room, Wilbraham.

July 21: Diplomats’ Meeting, 4 to 5 p.m., EDC Conference Room, Springfield.

July 26: ACCGS Golf Tournament, all day, Springfield Country Club, Springfield. Cost: $160 per player or $640 for a foursome.

July 27: WRC Board of Directors Meeting, 8 to 9 a.m., Captain Leonard House, Agawam.

Young Professional
Society of Greater Springfield
www.springfieldyps.com   

July 15: Third Thursday, hosted by The Delaney House, Holyoke.

Amherst Area
Chamber of Commerce
www.amherstarea.com

June 23: After Five New Member Reception, 5 to 7 p.m., recognizing J.F. Conlon & Associates; Prudential Sawicki Real Estate; Ziomek & Ziomek; Blair, Cutting & Smith Insurance. Sponsored by Whirlwind Fine Garden Design, the Center for Extended Care, and Greenfield Savings Bank. Cost: $5 for members, $10 for non-members.

Chicopee Area
Chamber of Commerce
www.chicopeechamber.org
(413) 594-2101

July 15: Red Sox Bus Trip to Fenway Park vs. Texas Rangers, 7:10 p.m. Cost: $105 per person includes ticket to the game, round-trip bus fare, and tip for the driver. Call the chamber for more information or to purchase tickets.

Franklin County
Chamber of Commerce
www.franklincc.org
(413) 773-5463

See chamber’s Web site for information on upcoming events.

Greater Easthampton
Chamber of Commerce
www.easthamptonchamber.org
(413) 527-9414

July 14: Networking by Night Business Card Exchange, “Water Ski Show Night,” 5 to 7 p.m., hosted by Oxbow Water Ski Show Team, 100 Old Springfield Road, Northampton. Sponsored by Bay State Gas. Gala water-ski show, door prizes, hors d’ouevres, host beer and wine. Cost: $5 for members, $15 for non-members.

July 30: 26th annual Greater Easthampton Chamber of Commerce Golf Tourney, 9 a.m. shotgun start, scramble. Hosted by Southampton Country Club, Southampton. Major sponsor: Easthampton Savings Bank. Golf with cart, lunch, dinner, gift, contests. Cost: $100 per person or $400 for a foursome. Win a Buick Hole-in-One sponsored by Cernak Buick. Win $10,000 Hole-in-One sponsored by Finck & Perras Insurance.

Greater Holyoke
Chamber of Commerce
www.holycham.com
(413) 534-3376
See chamber’s Web site for information on upcoming events.

Greater Northampton
Chamber of Commerce
www.explorenorthampton.com  
(413) 584-1900

July 7: Arrive@5, 5 to 7 p.m., Seth Mias Catering at Northampton Country Club. Cost: $10 for members

Northampton Area
Young Professional Society
www.thenayp.com
(413) 584-1900

July 11: NAYP Party with a Purpose Family Day, 1 to 5 p.m., Look Memorial Park, Willow Brook Shelter. Cookout, games, and fun. Cost: $5 for NAYP members, $10 for guests, $2 for children.

Quaboag Hills
Chamber of Commerce
www.qvcc.biz
(413) 283-2418
See chamber’s Web site for information on upcoming events.

South Hadley/Granby
Chamber of Commerce
www.shchamber.com
(413) 532-6451

July 19: 7th Annual Amherst Area Chamber of Commerce Golf Tournament, hosted by Hickory Ridge Country Club, benefiting Amherst Regional High School business-education programs. Registration and putting contest at 11 a.m., light lunch at 12:30 p.m., shotgun start, scramble format, dinner reception and raffle at 5:30 p.m. Cost:  $125 per person or $500 for a foursome.

Three Rivers
Chamber of Commerce
www.threeriverschamber.org
(413) 283-6425
See chamber’s Web site for information on upcoming events.

Greater Westfield
Chamber of Commerce
www.westfieldbiz.org
(413) 568-1618
See chamber’s Web site for information on upcoming events.

Departments

Travelers Recognizes Sumner & Toner Agency

LONGMEADOW — The Sumner & Toner Insurance Agency was recently recognized by Travelers as one of 20 agencies in the country to receive its prestigious Insurance Agency of the Year Award. Firms are chosen based on their goals for long-term profitable growth, dedication to high-quality customer service, and commitment to Travelers. “The Sumner & Toner Insurance Agency demonstrates the highest level of motivation and commitment,” said Greg Toczydlowski, president of personal insurance for Travelers, in a prepared statement. Toczydlowski added that Travelers “truly values” the partnership they’ve developed with the local firm. Established in 1933, Sumner & Toner Insurance Agency is an independent provider of comprehensive auto, home, professional liability, and life insurance. In 2008, partners Warren Sumner and Bill Toner created a dual father-and-son family business with sons Bud Sumner and Jack Toner. The next generation of Sumner & Toner, they say, serve as the company’s sales representatives and are helping to lead the company into the 21st century.

MMWEC Redesigns Public Web Site

LUDLOW — The Mass. Municipal Wholesale Electric Co. (MMWEC) has redesigned its public Web site with the goal of bringing greater efficiency to its Web-site management and improving content to online visitors. The Web site, www.mmwec.org, provides a “fresh and sophisticated look” at MMWEC’s history, programs, and services as well as recent news, financial reports, and information about energy assets and renewable-energy initiatives, according to MMWEC CEO Ronald C. DeCurzio. The site also features improved navigation and a search function, making it simpler for visitors to find specific information that is enhanced with graphic detail. The new site is updated using a customized content-management system, giving authorized individuals the ability to update and publish Web pages as needed from any location with Internet access. In addition, the site is search-engine-optimized to direct more users to the site based on their search-engine queries. MMWEC is a nonprofit, public corporation and political subdivision of the Commonwealth of Massachusetts that provides a variety of power-supply, financial, risk-management, and other services to the state’s consumer-owned, municipal utilities.

STCC, Balise Create Partnership for Students

SPRINGFIELD — Balise Motor Sales recently donated $25,000 toward the purchase of a state-of-the-art Hunter vehicle-alignment lift for the Automotive Technology Department at Springfield Technical Community College (STCC). The lift will introduce students to real-world diagnostic equipment to better prepare them for their careers in automotive technology, according to Raymond Sbriscia, chairman of the Automotive Technology Department. Sbriscia noted that the lift will be an integral part of the education and training students receive. The college also has a relationship with the Hunter Engineering Co., the manufacturer of the lift and other automotive-repair equipment. Hunter uses the STCC facility as a training and demonstration center for repair companies throughout the region and neighboring states. In return, STCC receives the latest, highest-quality equipment in the industry. Michael Balise, vice president, noted that Balise Motor Sales is always in need of talented automotive technicians who have computer and electronics training in addition to the traditional mechanical training. During the first year at STCC, students work mostly in the lab, diagnosing and fixing problems. At the end of the first year, students receive a certificate of completion. Students can then either join the workforce or continue on to the second year of study and receive an associate’s degree in automotive technology. Only 22 students are accepted into a new class, so the competition is “fierce,” according to STCC officials.

“Hackman” Retires after 48 Years

EAST LONGMEADOW — Lee “Hackman” Breton recently retired from LENOX after a 48-year career that started out on the manufacturing floor. In 1962, Breton was credited with manufacturing the first bi-metal reciprocating saw blade entirely by hand. His career took a dramatic change in 1981 when the LENOX sales team asked him if he thought he could cut a car in half with the new Hackmaster hacksaw blades to show off their superior strength and durability. He accepted and met this challenge, which turned out to be the first of hundreds of car cuts — earning him his nickname. From that day forward, being Hackman became his full-time job. Over the years, Breton traveled the world as Hackman, demonstrating the strength and durability of LENOX Tools by cutting more than 500 cars and other items, including an oil tank truck, cargo plane, boxcar, house, armored car, and even a bus at Super Bowl XXXIIII in 1999. Rich Mathews, vice president of marketing and new business for LENOX, noted that Breton exemplified the LENOX brand with his trademark car cuts, and was always willing and able to help out the company with anything and everything. “He will forever be considered a great employee as well as the best ambassador for the LENOX brand that we ever could ask for,” said Mathews. Breton’s last day at LENOX was May 28.

Café Lebanon Celebrates 10 Years in Business

SPRINGFIELD — Nadim Kashouh, owner of Café Lebanon, recently invited customers and friends to a complimentary 10-year celebration extravaganza at the 1390 Main St. restaurant to thank everyone for their patronage over the years. Kashouh serves Lebanese and Mediterranean cuisine in what he calls “an elegant, yet relaxed atmosphere.” Café Lebanon also offers catering for weddings; showers; anniversary, birthday, and graduation parties; bereavement gatherings; holiday events; business meetings; and corporate events. Kashouh maintains a second Café Lebanon restaurant in the center of East Longmeadow at 60 Shaker Road.

Departments

The following is a compilation of recent lawsuits involving area businesses and organizations. These are strictly allegations that have yet to be proven in a court of law. Readers are advised to contact the parties listed, or the court, for more information concerning the individual claims.

FRANKLIN SUPERIOR COURT

New England Broach Company Inc. v. Clarke Industrial Sales
Allegation: Non-payment of goods sold and delivered: $55,679
Filed: 5/20/10

GREENFIELD DISTRICT COURT

Donald Graves, LLC v. Bennett Construction Company Inc.
Allegation: Non-payment of services rendered: $9,140.43
Filed: 5/11/10

HAMPDEN SUPERIOR COURT

James Concannon v. Gentle Movers
Allegation: Breach of contract for moving and storage services: $200,000
Filed: 5/24/10

Kathy Crowley v. Pride Fuels Inc.
Allegation: Employment discrimination: $25,000+
Filed: 5/14/10

Naismith, LLC v. GFI Investments III Springfield Inc., John Deliso, and Steven E. Goodman
Allegation: Breach of contract and failure to pay: $1,804,368
Filed: 5/20/10

Sovereign Bank v. Travel Escapes Inc.
Allegation: Default on promissory note: $13,628.87
Filed: 5/12/10

Western New England Renal Transplant Associates, P.C. v. GE Healthcare Strategic Sourcing Corp.
Allegation: Breach of contract for billing services: $4,000,000+
Filed: 5/17/10

HAMPSHIRE SUPERIOR COURT

Reikka Simula v. Almadan Inc.
Allegation: Employment discrimination based on age: $72,000
Filed: 6/3/10

HOLYOKE DISTRICT COURT

F.W. Webb Co. v. Welch Plumbing and Gary F. Welch
Allegation: Non-payment of goods sold and delivered: $7,967.17
Filed: 4/27/10

Graphic Enterprises Inc. v. Berkshire Westwood Graphics Group Inc.
Allegation: Non-payment on judgment: $16,334.50
Filed: 4/30/10

PALMER DISTRICT COURT

Barbara Loveling v. Joe Deans All Customs
Allegation: Breach of contract to restore Pontiac Firebird: $10,599.50
Filed: 5/25/10

SPRINGFIELD DISTRICT COURT

Comcast Spotlight Inc. v. Allied Career School
Allegation: Non-payment of advertising services rendered: $23,825.39
Filed: 5/11/10

Comcast Spotlight Inc. v. Goldcrafters Exchange
Allegation: Non-payment on advertising services rendered: $5,085.93
Filed: 5/14/10

Competitive Kitchen Designs Inc. v. Serge Construction
Allegation: Non-payment of goods sold and delivered: $5,747.98
Filed: 5/5/10

Fairway Wholesale Corp. v. Chartier’s General Carpentry
Allegation: Non-payment of goods sold and delivered: $2,654.43
Filed: 5/12/10

J.P. Noonan Transportation Inc. v. Quaboag Transfer Inc.
Allegation: Non-payment on judgment: $6,475.73
Filed: 5/12/10

WESTFIELD DISTRICT COURT

Absolute Fire Protection Inc. v. Sahil Hospitality Corp.
Allegation: Non-payment of services rendered: $8,101.45
Filed: 4/30/10

Departments

The following business incorporations were recorded in Hampden, Hampshire, and Franklin counties and are the latest available. They are listed by community.

ADAMS

Greylock Realty Group Inc., 233 Columbia St., Adams, MA 01220. Erik Pizani, same. Real estate services

AMHERST

Amherst Area Publications Inc., 232 Amity St., Amherst, MA 01002. Carlton Brose, 36 Triangle St., Amherst, MA 01002. Non-profit charitable organization.

Fonhoh-USA Inc., 990 North Pleasant St., Amherst, MA 01002. Marky Jean-Pierre, same. Non-profit charitable organization designed to address the problems and provide educational resources for the people of Haiti.

CHICOPEE

Charles Kennedy Unit No. 275 American Legion Auxiliary Inc., 41 Robbins Road, Chicopee, MA 01020. Carolyn Baranowski, 6 Gardens Dr., Springfield, MA 01119. American Legion Auxiliary.

EAST LONGMEADOW

Arbors Home Health Associates Inc., 200 North Main St., Suite 204, East Longmeadow, MA 01028. Ernst Gralia III, same. Home health care.

G & A Verdile Landscaping Inc., 81 Millbrook Dr., East Longmeadow, MA 01028. Alberto Verdile, same. Landscaping services.

GREENFIELD

Amenita Ventures Inc., 33 Shattuck St., Greenfield, MA 01301. Linda Koonz, same. E-Commerce.

HADLEY

Atlaua Inc., 83 Rocky Hill Road, Hadley, MA 01035. Eric Lyons, Apt. 2, Pomeroy Ter., Northampton, MA 01060. Build, manufacture, fabricate, construct, assemble, design, and develop hydroelectric power generation.

HOLYOKE

AMSC Corp., 589 High St., Holyoke, MA 01040. Marek Wieczorek, same.

LUDLOW

The Boston New Music Initiative Inc., 193 Chapin St., Ludlow, MA 01056. Timothy Davis, same. A network of individuals and groups comprised of composers, performers, conductors, directors, and champions of new music designed to generate new music concerts, compositions, and collaboration.

 

NORTHAMPTON

Every Pet’s Dream Inc., 94 Pleasant St., Northampton, MA 01060. Jessie Byrnes, 552 Old West Brookfield, P.O. Box, 368, Warren, MA 01083. Retail sale of pet foods and pet related products and services.

PITTSFIELD

Berkshire Capital Resources, 65 Bartlett Ave., Pittsfield, MA 01201. Thomas Hamel, same. Provides resources, capital and borrowing capabilities to small closely held businesses.

Green River Farms Inc., 57 Wendell Ave., Pittsfield, MA 01201. Franklin Lewis, 12630 NE 243rd Ave., Salt Springs, FL 32134. Farming and sale of farm related products.

SOUTH HADLEY

Architectural Roof Management Inc., 17 Canal St., South Hadley, MA 01075. Linda Boisselle, same. Consulting and project management.

SPRINGFIELD

Amarantus MA Inc., 3601 Main St., Springfield, MA 01107. Gerald Commissioning, 6200 Stoneridge Mall Road, #300, Pleasanton, CA 94588. Biotechnology company developing treatments for ALS, Diabetes, and Alzheimer’s.

Borinquen Apartments Manager Corporation, 2460 Main St., Suite 112, Springfield, MA 01107. John Motto, same. Acting as a general partner and property manager.

Brotherhood on the Move Inc., 1500 Main St., Tower Square, Springfield, MA 01115. Andrew Keaton, 176 Garland St., Springfield, MA 01115. Organized exclusively for charitable, religious, educational, and scientific purposes.

Eden Investments Inc., 154 Chapel St., Pittsfield, MA 01202. Mathew Bishop, same. Investment firm.

WEST SPRINGFIELD

The B.A.B.B.I.T.T. Syndicate, 98 Ashley St., West Springfield, MA 01089-3168. Dave Babbitt, same. Web development.

Elephant for Dollar Inc., 935 Riverdale St., West Springfield, MA 01089. Liselo Walker, same. Discount retail store.

Departments

Michael Seward has joined Prudential Sawicki Real Estate in Amherst. He has been a Real Estate Agent since 2003 and a Real Estate Broker since 2005.

•••••

Emily Bryant has been promoted to Director of Sales at the Hampton Inn Springfield-South in Enfield, Conn.

•••••

Margaret A. Wheeler has joined the Law Practice of Attorneys Joseph P. Curran and Dan H. Berger. Wheeler has been an Immigration Attorney since 1997.

•••••

Alice E. Pizzi has joined the management employment law firm of Sullivan, Hayes & Quinn in Springfield.

•••••

David G. Ahearn has joined Greenfield Cooperative Bank as Vice President for Commercial Loans.

•••••

Paul Nicolai has been named to the Executive Committee of the Western Mass. Economic Development Council Board of Directors. He is President of the Nicolai Law Group in Springfield.

•••••

The WFCR Foundation announced the following:
• Marc Berman has been named President of the Board;
• Paul Friedmann has joined the board as a Director;
• Michael Miller has joined the board as a Director;
• James V. Staros has joined the board as a Director;
• Eva Thompson has joined the board as a Director; and
• Sarah Tanner has joined the board as an Adviser.

•••••

The Landmark Companies announced the following:
• Christopher Woods has joined the Wilbraham office;
• Nancy Hunt has joined the Wilbraham office;
• Ela Gomes has joined the Ludlow office;
• Elizabeth DeGray has joined the Ludlow office; and
• Gina Gelineau has joined the Dot Lortie-Springfield office.

•••••

W. F. Young Inc. of East Longmeadow announced the following
• Molly H. O’Brien has been named Advertising Supervisor, Equine Health Care Products. She will be responsible for the creation, execution, and media placement for Absorbine horse-care products, as well as the Equine America brand. She will also collaborate with the company’s advertising agency and creative team to implement strategic branding and creative execution to promote the company’s equine products throughout the world; and
• Vicki Evans has been promoted to Vice President, Controller.

•••••

Michael J. Roy, Esq. has joined Easthampton Savings Bank as the Compliance Officer. He will be responsible for overseeing the bank’s compliance program. His responsibilities will include implementing, amending, or creating compliance policies and assisting with federal and state regulator compliance exams. Roy will also function as the in-house expert for all applicable federal and state banking laws and regulations.

•••••

Chicopee Savings Bank announced the following:
• Cidalia Inacio has joined the organization as the Senior Vice President of Retail Banking;
• Alyse Ramalho has joined the organization as the Senior Vice President of Retail Lending; and
• Henry Downey has joined the organization as an Assistant Vice President of Commercial Lending.

•••••

Susan Dixon, M.D. has been appointed to the medical staff at the Brattleboro Retreat in Brattleboro, Vt. Dixon is board-certified in child and adolescent psychiatry and will spend the majority of her clinical time working with adolescent inpatients.

•••••

Bertram W. Gardner IV, AIA, of Caolo & Bieniek Associates Inc. in Chicopee, recently was granted reciprocity as an Architect by the Commonwealth of Massachusetts. Gardner is also a licensed Architect in New Jersey.

•••••

The Home Builders Assoc. of Mass. announced the following:
• Walter Tomala Jr. will serve as President of the organization from now through 2011;
• John DeShazo will serve as President-Elect of the organization;
• Michael McDowell will serve as Senior Vice President of the organization;
• Christopher Lund will serve as Vice President of the organization;
• Dwight Thompson will serve as Treasurer of the organization; and
• Robin Ward will serve as Secretary of the organization.

Departments

Cutting the Ribbon

Daniel R. Zivkovich, executive director of the Mass. Municipal Police Training Committee, addresses the audience at the ribbon-cutting ceremony for the Western Mass. Municipal Police Training Academy on the campus of Springfield Technical Community College. The newly renovated building, formerly known as the West Arsenal of Springfield Armory, is the oldest standing building in Springfield, dating from 1808. The western regional academy provides training for police recruits and veteran officers from 107 Western Mass. communities.


Martini Magic

Max’s Tavern in Springfield was the site of Martini Magic, an event to help raise funds for Ronald McDonald House. More than 200 people turned out on June 10 to sample designer martinis, all for a good cause. Over the past six years, Martini Magic has raised more than $75,000 for Ronald McDonald House. Clockwise, from below right: Joan Shultz, president-elect of the board of directors of Ronald McDonald House, and board member Rick Katsanos; from left, Tina Varnat, with Max’s Catering Group; Dee Cady-Derose, principal and CEO of Foley Connelly; Chris Connelly, principal and president of Foley Connelly; and Sarah Peix, compliance manager for Health New England; Todd Goodrich, left, vice president of Sales for Sullivan & Co., and Rob Schroeder, vice president of Logistics for International Paper.


Reading Between the Lines

BusinessWest Editor George O’Brien reads to fourth graders at the Warner School in Springfield as part of the Linked to Libraries program. Founded by Susan Jaye-Kaplan and Janet Crimmins, Linked to Libraries collects books and donates them to the libraries of area elementary schools, day-care centers, YMCAs, and other nonprofit agencies. In addition to filling library shelves, the program features read-aloud sessions that provide lessons in vocabulary, stress the importance of reading, and help make people in the business community (like O’Brien) aware of the challenges facing area schools. Each student who participated in the read-aloud was given a book to take home.


Announcing AMICCON

Ellen Bemben, one of the founders of an event called AMICCON — the Advanced Manufacturing and Innovation Competition & Conference — addresses attendees at a large press gathering on June 4 at Pioneer Packaging in Chicopee to announce the Sept. 23 conference. AMICCON will focus on six key manufacturing niches — plastics and advanced materials, precision machining, paper and packaging, electronics, ‘green’/clean technology, and medical devices — and has been designed to help area manufacturers make connections with one another and become aware of all that is produced in the Springfield-Hartford corridor. The conference will take place at the MassMutual Center. For more information or to register, visit www.amiccon.com.


Getting a Lift

Balise Motor Sales in West Springfield recently put an exclamation mark on its partnership with the Automotive Technology Department at Springfield Technical Community College with the donation of $25,000 for the purchase of a state-of-the-art Hunter vehicle alignment lift. The equipment introduces students to real-world diagnostic equipment to better prepare them for their careers in automotive technology, said Ray Sbriscia, chairman of the Automotive Technology Department. Seen here, from left, are Steven Mitus, executive vice president of Balise Motor Sales and treasurer of the STCC Foundation; Michael Balise, vice president of Balise Motor Sales; Sbriscia; and Michel Oleksak, executive vice president of Berkshire Bank and president of the STCC Foundation.

Features
Former Manufacturing Center Boasts Diversity
Lisa McMahon

Lisa McMahon says the downtown area is experiencing unprecedented growth.

Lynn Boscher says anyone looking to establish or relocate a business should set their sights on Westfield.
“The city has it all,” said the director of the Greater Westfield Chamber of Commerce. “What makes it ideal is that is has easy access to the Mass Turnpike and Route 91, which draws traffic from the surrounding areas. We have our own short-line railroad and city-owned airport that can handle any type of plane, including 747s, and there is a wide range of commerical space available that ranges from downtown storefronts to land suited for industrial development.
“Westfield State College is here, and Holyoke Community College is just over the hill, so there is a good educational system,” he continued. “Plus, there is a good cross-section of housing in virtually all price ranges.”
The so-called Whip City — buggy whips were once manufactured there — boasts a streamlined permitting process, and in the past five years, the tax rate has become more competitive to attract businesses, Boscher said. “Plus, there are two hotels right off the turnpike. And Westfield is also becoming known for its restaurants, culture, entertainment, and shopping; there has been an influx of people due to the quality of life here.”
Frank Demarinis is president and project engineer for Sage Engineering and Contracting Inc. in Westfield. His recent projects include a building which houses Root’s Gymnastics (operated by his wife, Kari), along with All Star Dance Center, owned by Kim Starsiak, and Westfield Infant and Toddler Service. He has a day-care center next door to that building which is under construction and set to open in September.
Demarinis established his company in Westfield six years ago and was able to get a tax incentive from the state because the area is slated for economic development. He said other communities have a limited amount of land available for building compared to Westfield.
“Because of the amount of land here and the tax incentive, it’s an ideal location to start a business,” he said. “Plus, the town does its best to help and is very open to new industries that bring jobs to the community.”
Kari Demarinis opened her gymnastics business in March 2008 and has already expanded from 12,000 to 19,000 square feet. “Westfield has always been a big sports town, and we felt this was a great central location,” she said. “My husband and I looked at the map before I started my business here. Westfield has a small-community feel, and our kids go to school here through the School Choice program, although we live in Montgomery.
“The city is filled with hardworking people who support small businesses,” she added, noting that the Parks and Recreation Department conducts programs in her gym.
Lisa McMahon agrees. “The most wonderful thing about Westfield is its community spirit,” said the executive director of the Westfield Business Improvement District.
A plethora of events, ranging from concerts on the green to entaintainment offerings sponsored by BID and the nonprofit volunteer organization Westfield on Weekends, highlight businesses as well as the community. “Westfield is a big land mass, but it has such a small-town feel,” McMahon said. “People care about their neighbors here, and you can get an urban feel and suburbia all in the same town.”
Starsiak’s dance studio was in North Plaza for 13 years and doubled in size when she moved into Demarinis’ building. “I’ve lived here all my life, and this is a hometown community,” she said, talking about the blood drive her business is sponsoring. “Doing this goes hand-in-hand with the fact that Westfield is very family-oriented. Every month there are new housing developments going up, and since we are only one and a half miles from the turnpike, we draw business from Southampton, Northampton, Holyoke, and Easthampton. Westfield borders the hilltowns, so we also draw business from Westhampton and Montgomery.”
Starsiak has found city officials and other business owners do all they can to promote each other’s success. “We all have a vision to make it a very healthy and welcoming community,” she said. “One of the big attractions is that everyone wants to support each other. Westfield is a city where business owners are very united and our business is growing, which has a lot to do with businesses working together.”
Westfield’s Business Improvement District includes 190 downtown properties. Two years ago, the agency put signs in empty storefronts which read, “this building isn’t empty. It’s full of opportunity.”
The marketing ploy resulted in many calls, and a number of properties were rented as a result. But right now is even an better time for businesses to move downtown because of the changes occurring there over the next 18 months, McMahon said. “We are undergoing an incredible transformation and are poised for growth.”
Storefronts on Main and Elm streets are undergoing renovations and will soon be ready for rent. But perhaps the main reason to locate a business downtown is because hundreds of students from Westfield State College will soon move into apartments there.
Steady growth in enrollment at the college led to an increased demand for student housing that exceeded the school’s on-campus housing capacity, so the plan is to house students in leased apartment space downtown.
The first group is scheduled to move into a building on Thomas Street in the fall. “By September of 2011, the building will be full. The college is also looking at Washington Street and plans to renovate a building there which will house 90 students,” McMahon said. BID has been meeting with a group of students who say they would like to see retail clothing shops, bistros, and restaurants downtown.
In addition, the $60 million Great River Bridge project is almost finished. The old camel-back truss bridge, which provides a north-south crossing over the river, used to be a bottleneck for traffic. A new bridge was built that runs parallel to the old one, and both will be open soon, along with a small park on both sides and a new train bridge slightly higher up, as trucks used to get stuck under the old one.
“At the same time, private development is taking place on Main Street and at the corner of Broad and Court streets, which will add new downtown office space,” said McMahon. “Infrastructure has also begun on Main Street, and the downtown green is undergoing a makeover. Three historic buildings are also being renovated on Elm Street, which will have commercial space on the first floors and 19 affordable-housing units above that space.”
To add to downtown’s culture, the college opened an art gallery there, and an artists’ cooperative recently set up shop. “There is so much happening, and downtown is really poised to pop within the next 18 to 24 months. So it’s a great time to plan,” she said.
Frank Demarinis says the downtown revitalization will affect all of the businesses in Westifield. “It’s a really good idea,” he said, “a positive thing which will have a trickle-down effect.”

Opinion
‘Corridor’ Requires Patience – and Urgency

It would be easy to say that, a decade after it was created, the brand Knowledge Corridor hasn’t exactly caught on. Nor does it seem to be generating great results in this region.
Indeed, few people seem to be using the term — it appears reserved for the economic-development leaders who coined the phrase, and even they don’t employ it often — and when someone does use it, it seems strange and almost out of place.
Meanwhile, there seem to be very few real success stories that can be attributed to the so-called corridor. Officials struggle to name companies that have come to this region because they were impressed by the numbers put up by the corridor when one aggregates the Springfield and Hartford areas, and other successes need quotation marks around that word.
That includes Northwest Airlines’ flight from Bradley International Airport to Amsterdam, which was launched in part because of those aggregated numbers and amid much fanfare, but was soon discontinued, scheduled for resumption, and then canceled again.
High-speed rail is said to be a program helped along by the formation of the corridor, and another initiative — the Web site internhere.com — has been hailed as a successful corridor-wide effort to keep young people in the region after they graduate from area colleges.
Add it all up, and it doesn’t seem like much for a decade’s work.
But just as Rome wasn’t built in a day, an economic region isn’t built in 10 years — or even 20, by most standards — especially when it isn’t marketed extensively and the last two of the 10 years in question have been part of the worst recession since the 1930s.
In other words, it’s far too early to say with any degree of confidence whether the corridor concept will ultimately be successful.
However, it’s definitely not too early to say that the corridor ultimately makes a great deal of sense, and also that both states need to make much more of a commitment to this region if it is to have chance to successfully compete against the likes of North Carolina’s Research Triangle, Silicon Valley, and other well-established economic regions.
Right now, that commitment, in the form of money with which officials on both sides of the border can market the corridor, just isn’t there, due largely to the toll the recession is taking on state budgets.
When the economy improves and states have more flexibility in their budgets, Massachusetts and Connecticut have to get serious about properly funding the corridor, because the numbers do, indeed, jump off the page when you show them to people. By themselves, the Hartford and Springfield metropolitan areas do not exactly stand out with site selectors, largely because neither one cracks the magic 1 million mark when it comes to population or workforce.
Put them together, and they approach 2 million in population, much of it college education. And then there are those 30-odd colleges and universities that graduate tens of thousands of people (and potential employees) every spring.
And, when marketed aggressively and effectively, Hartford can certainly be seen as much more than the insurance capital of the world, and Springfield can be viewed as more than a manufacturing center long past its prime. They can both be presented as cities with economic diversity and emerging sectors, such as biotech and clean energy.
In short, some patience is needed with the corridor — it took decades for the Research Triangle to emerge, for example — but also some energy, or urgency. The corridor has to become more than a phrase that economic-development leaders and even Mass. Gov. Deval Patrick can throw out (and he has) when the time seems right. It has to be something that people believe in and become committed to.
Otherwise, we might be saying the same thing about this region 30 or 40 years from now.

Opinion
‘C’ on Kids’ Dental Care Doesn’t Pass

Oral health is a little like Rodney Dangerfield — it doesn’t get the respect it deserves.
Ten years ago, the U.S. surgeon general declared dental disease to be a “silent epidemic.” A decade later we’ve made some progress, but clearly not enough. The recently released Pew Report “Cost of Delay: State Dental Policies Fail 1 in 5 Children,” which the DentaQuest Foundation and the W.K. Kellogg Foundation helped fund, paints a stark picture.
In America today, 17 million low-income children still go without dental care. The consequences of that are serious. In Massachusetts, one in 10 minority children goes to school with pain caused by completely preventable dental disease. That means lost school time, challenged learning, and impaired nutrition and health, and sometimes, if left untreated, it can result in serious illness or even death. That was the case with 12-year-old Deamonte Driver, who died of a brain infection caused by a tooth abscess in Maryland in 2007.
Unlike other health care problems which seem intractable and enormously expensive to fix, providing children with the dental care they need is doable at relatively low cost. In fact, if most low-income children got the preventive dental care they deserve, they could eliminate much of the higher-cost procedures down the road.
In grading the states, Pew used eight measures, including providing sealants, fluoridating water supplies, increasing Medicaid coverage for children, expanding the role of dental hygienists in schools, and maintaining an accurate database.
Only six states got an ‘A,’ meaning they met or exceeded six of the eight measures. Massachusetts got a ‘C,’ although if the study had used more recent data, we would have received a ‘B’ because we passed legislation that allows dental hygienists to apply protective sealants (coatings on molars) without a prior dentist exam in community settings.
We’ve come a long way in the Commonwealth. Ten years ago, Massachusetts would have received a failing grade. In fact, in 2005, a federal judge ruled in a lawsuit against the Commonwealth that there was insufficient access to dental care for children with MassHealth. Delta Dental of Mass., together with advocacy partners like Health Care for All, the Mass. Dental Society, key legislators, and others, have dedicated themselves to improving oral health for low-income children and adults.
Today, we should be proud that many more children with MassHealth in Massachusetts have access to dental care and that we are one of only nine states in the nation to have met the goal of having fewer than a quarter of our children at school with untreated tooth decay. In addition, Massachusetts currently reimburses dentists who serve Medicaid-enrolled children more than the national benchmark of the Pew Report, making it more likely that more dentists will accept Medicaid patients. Still, there is room for improvement.
What will it take for Massachusetts to continue our move from a ‘C’ to ‘B’ to ‘A’? The first and most important step is to make sure that more children in high-risk schools have access to school-based dental preventive programs. Those programs provide dental sealants, clear plastic coatings on chewing surfaces of molar teeth that have been shown to significantly reduce tooth decay.
Fluoridation is another important measure. Fluoride prevents tooth decay and strengthens teeth. To pass the Pew benchmark, at least 75% of Massachusetts residents should have access to community water fluoridation. Currently only 59% of residents have this access. This is easier said than done, as the decision to fluoridate is often a controversial local decision. Moving that needle will not be easy.
We have already done much of the heavy lifting. If we commit ourselves to improve the percentage of children who have access to oral health prevention and increase the number of communities that fluoridate their water, we can ensure that the next report will put Massachusetts in the ‘A’ column. A statewide coalition will soon release an oral-health plan that will provide a road map to achieve that goal.

Fay Donohue is the president and CEO of Delta Dental of Mass.

Court Dockets Departments

The following is a compilation of recent lawsuits involving area businesses and organizations. These are strictly allegations that have yet to be proven in a court of law. Readers are advised to contact the parties listed, or the court, for more information concerning the individual claims.

FRANKLIN SUPERIOR COURT
New England Broach Company Inc. v. Clarke Industrial Sales
Allegation: Non-payment of goods sold and delivered: $55,679
Filed: 5/20/10

GREENFIELD DISTRICT COURT
Donald Graves, LLC v. Bennett Construction Company Inc.
Allegation: Non-payment of services rendered: $9,140.43
Filed: 5/11/10

HAMPDEN SUPERIOR COURT
James Concannon v. Gentle Movers
Allegation: Breach of contract for moving and storage services: $200,000
Filed: 5/24/10

Kathy Crowley v. Pride Fuels Inc.
Allegation: Employment discrimination: $25,000+
Filed: 5/14/10

Naismith, LLC v. GFI Investments III Springfield Inc., John Deliso, and Steven E. Goodman
Allegation: Breach of contract and failure to pay: $1,804,368
Filed: 5/20/10

Sovereign Bank v. Travel Escapes Inc.
Allegation: Default on promissory note: $13,628.87
Filed: 5/12/10

Western New England Renal Transplant Associates, P.C. v. GE Healthcare Strategic Sourcing Corp.
Allegation: Breach of contract for billing services: $4,000,000+
Filed: 5/17/10

HAMPSHIRE SUPERIOR COURT
Reikka Simula v. Almadan Inc.
Allegation: Employment discrimination based on age: $72,000
Filed: 6/3/10

HOLYOKE DISTRICT COURT
F.W. Webb Co. v. Welch Plumbing and Gary F. Welch
Allegation: Non-payment of goods sold and delivered: $7,967.17
Filed: 4/27/10

Graphic Enterprises Inc. v. Berkshire Westwood Graphics Group Inc.
Allegation: Non-payment on judgment: $16,334.50
Filed: 4/30/10

PALMER DISTRICT COURT
Barbara Loveling v. Joe Deans All Customs
Allegation: Breach of contract to restore Pontiac Firebird: $10,599.50
Filed: 5/25/10

SPRINGFIELD DISTRICT COURT
Comcast Spotlight Inc. v. Allied Career School
Allegation: Non-payment of advertising services rendered: $23,825.39
Filed: 5/11/10

Comcast Spotlight Inc. v. Goldcrafters Exchange
Allegation: Non-payment on advertising services rendered: $5,085.93
Filed: 5/14/10

Competitive Kitchen Designs Inc. v. Serge Construction
Allegation: Non-payment of goods sold and delivered: $5,747.98
Filed: 5/5/10

Fairway Wholesale Corp. v. Chartier’s General Carpentry
Allegation: Non-payment of goods sold and delivered: $2,654.43
Filed: 5/12/10

J.P. Noonan Transportation Inc. v. Quaboag Transfer Inc.
Allegation: Non-payment on judgment: $6,475.73
Filed: 5/12/10

WESTFIELD DISTRICT COURT
Absolute Fire Protection Inc. v. Sahil Hospitality Corp.
Allegation: Non-payment of services rendered: $8,101.45
Filed: 4/30/10

10 Points Departments

1The International Accounting Standards Board (IASB) was created in 2001 to develop an international set of accounting standards known as the International Financial Reporting Standards (IFRS).
2In May 2008, the American Institute of CPAs Council approved the International Financial Reporting Standards (IFRS) as a recognized standard-setter for financial reporting. More than 100 other countries have adopted IFRS as the global standard.
3In July 2009, the IASB issued IFRS designed for use by small and medium-sized entities (SMEs). IFRS for SMEs are not intended to be used by not-for-profit organizations or governmental agencies.
4Small and medium-sized entities (SMEs) in the scope of the standard include entities that publish general-purpose financial statements for external users and do not have public accountability.
5One projected timeline estimates that IFRS could be mandatory in the U.S. with a staggered adoption period of 2015-18.
6Once fully adopted, International Financial Reporting Standards will replace U.S. Generally Accepted Accounting Principals (GAAP) as the basis for financial reporting.
7U.S. GAAP, IFRS, and IFRS for SMEs are similar, with basic accounting concepts such as comparability, going concern, and materiality.
8U.S. GAAP, IFRS, and IFRS for SMEs are different, with certain accounting and reporting treatments. A few of these differences are the treatment of LIFO inventory costing, goodwill carrying value, impairments and write-downs, research and development costs, and borrowing costs for self-constructed assets.
9IFRS reporting is considered simpler and more ‘principles-based’ than the ‘rules-based’ GAAP financial reporting, which may better meet the needs of financial-statement users. The change in reporting may have implications on an entity’s accounting, taxes, financing, as well as processes and controls.
10While full convergence from GAAP to IFRS reporting standards is years away, companies should speak with their accounting advisors to determine their requirements for adopting the new standards.
Tony Gabinetti, CPA is a senior audit manager at Meyers Brothers Kalicka, P.C. in Holyoke; (413) 536-8510.

Sections Supplements
Indian Orchard’s Titanic Museum Keeps the Memories Alive

Ed Kamuda has taken his youthful interest in the Titanic and turned it into a lifetime passion.

Ed Kamuda has taken his youthful interest in the Titanic and turned it into a lifetime passion.

It’s hard to imagine now, says Ed Kamuda, but there was a time when people just weren’t that interested in the Titanic.
“In 1912, there were some books, and there was a one-reel picture starring Dorothy Gibson, an actress who was one of the survivors,” Kamuda said of the year when the great ship sank, “but then interest dropped off. In the 1950s, with Walter Lord’s book, A Night to Remember, and then the film of the same name, there was some more interest, but that soon went away, too.”
But it was that movie, shown in the Grand movie theater in Indian Orchard, that set the young Kamuda on the course that would define his life.
As founder of the Titanic Historical Society, he is known worldwide as one of the leading authorities on the most legendary maritime disaster. From his small storefront on Main Street, across from the theater his family owned that started it all, he, his wife, and his sister maintain the Titanic Museum. While the museum is neither big nor flashy, Kamuda’s life’s work is regarded as one of the most important repositories for survivors’ narratives, and also has its share of treasures from the fabled vessel.
He said that, as a young man, he read the story “A Great Ship Goes Down,” published in a Reader’s Digest-style collection of stories, and when the 1958 movie came to his father’s theater, along with it was sent a ledger of production information for the film.
“In the back,” he said, opening the old book before him, “you see the names and addresses of the known survivors. The thought was that, if you were a theater manager, you might want to see if there was a local survivor to come to the opening night of the film for publicity. I contacted many of them, and they were all very surprised that anyone was interested in them.”
Kamuda began correspondence with many of those survivors, and when Walter Belford, chief night baker aboard the Titanic, passed away in 1963, he found out that his New York City landlord threw out most of the man’s possessions.
“When I heard this, I was very upset,” Kamuda said, “and at that moment I decided, ‘I’m going to form a museum to preserve all of those precious memories.’ That’s how all this came about.”

Taking a Bow
Walking around the small but densely packed space, Kamuda pointed out numerous treasures that relate not only to the Titanic, but also to the White Star line, owner of the ship, and her sister ships, Britannic and Olympic.
But what brings people from all over the world to the museum is the namesake collection: among many other things, a square of green wool rug from a first-class stateroom, taken before the ship left the Harland and Wolff yards in Belfast, Ireland; a small flag taken from a lifeboat; a rivet punching from the hull; original shipyard plans; John Jacob Astor’s wife’s lifejacket, given to the chief medical officer of the Carpathia, famous for rescuing the lifeboats; and the message which never made it to the ship’s bridge warning of ice.
“As survivors saw their lives coming to an end, they wanted someone to take care of their legacy,” said Kamuda as he explained much of the collection’s origins. “So they’d send it off to us. Or their children wanted a museum to take care of it.
“We don’t have any artifacts from the site on the ocean floor,” he emphasized, “because we feel that is hallowed ground, a gravesite, and should be left alone.”
It is the narratives the museum holds from those that were aboard on that night that carry a great deal of emotional resonance for Kamuda. He opened one of his Historical Society’s publications, The Titanic Commutator, to show a letter written to him by Frederick Fleet, the lookout in the crow’s nest on the starlit night that tragedy fell upon the Titanic.
In an old-fashioned hand, the letter informs his “Dear Friend” Kamuda that his correspondence will have to wait until he finds a new place to live, as his wife has just died and his brother-in-law and he “cannot agree.” It is postmarked just days before he took his own life.
Among Kamuda’s treasures are photos that Fleet had sent of his fellow seamen, along with two drawings that the sailor made: one of what the iceberg looked like on the horizon, and, alongside that, how it soon towered over the ship. It was Fleet who shouted the words, “ice ahead, sir.”
Among those who have benefited from Kamuda’s and his society’s expertise is James Cameron, director and producer of the 1997 epic film Titanic.
His production assistants were in frequent communication via e-mail with the museum, fact-finding myriad details to make the film as historically accurate as possible.
When it came time for filming in Mexico, Kamuda’s wife, Barbara, said it would be a fitting tribute for her husband to have a role in the film. It was Hollywood, after all, that had a hand in bringing the Titanic to Indian Orchard.
Both were offered bit parts, as well as society historian Don Lynch. The Kamudas’ Tinseltown time came in a scene out on deck with Kathy Bates and Leonardo DiCaprio. It was eight takes long due to the actress cracking jokes, he said, but the real shock came when he and his wife stepped on set for the first time.
“Cameron stopped production and called out to everyone there,” Kamuda said. “‘I want you to see these two people coming out here,’ motioning toward us. I looked at my wife and said, ‘what the hell is going on? Did we do something wrong?’
“He then said, ‘but for these two people, we wouldn’t be here today. They help to keep the memory alive.’ And then he said, ‘OK, let’s get to work!’”
Even Keel
Kamuda said that what keeps him going all these years is knowing that the stories from those people that were part of the Titanic will be preserved for all time.
“There will be people who walk in, look around, and ask, ‘that’s it?’” he said. “They don’t get that you can spend hours in here. You have to appreciate it. There’s so much to read. This isn’t a Disney-style museum.”
Some of the museum’s artifacts are lent out to a larger, more showy museum in Branson, Missouri — where one enters into a full-sized ship from the iceberg, and which has recreated the famous grand staircase — and Kamuda says that proceeds from that arrangement and loans to other museums are ultimately going to help in the creation of a larger facility here in Springfield.
As he tells how the society’s plans for the 100th anniversary of the Titanic disaster will involve not just a convention here in Springfield, but also the commemoration of a monument, currently in a fund-raising stage, planned for the city, it’s clear that his life’s work is a true calling.
“This is the mecca for Titanic history,” he said. “So many people have written books, or made films, and they all come to us for information.”
With the last survivor, Millvina Dean, now gone (she passed away last year), Kamuda said that his museum is one of the last things to remain for those whose fate was tied to the epic story of the Titanic.
“Luckily we have those interviews with them here,” he said. “Their story is history.”

Agenda Departments

40 Under Forty Gala
June 24: BusinessWest will celebrate its 40 Under Forty Class of 2010 at the Log Cabin Banquet & Meeting House with a gala to begin at 5 p.m. The event, which has become a spring tradition in Western Mass., will feature fine food, entertainment, and special presentations of the Class of 2010. Tickets for the event are $60. To order tickets or for more information, call (413) 781-8600, ext. 10, or e-mail [email protected].

The Coming Demographic Storm
June 30: The 2010 census statistics will prove it out over the next few years, but Kenneth W. Gronbach already knows what the stats will mean to America. A demographic storm of epic proportions is upon us, and if America’s businesses, regardless of size, are ready, they can plan for amazing success. But if they are not ready, they could be washed away in the giant generational wave. Gronbach, a gifted public speaker and a nationally recognized expert in the field of demography and generational marketing, will be the keynote speaker at the noon luncheon for the Advertising Club of Western Mass. at Longmeadow Country Club. Gronbach makes the science of the census results and shifting demography come alive with real-life examples that make it relevant to today’s culture, business climate, and economy. His presentation is based on the effects of shifting demography. He is an accomplished author with a new, bestselling book, The Age Curve: How to Profit from the Coming Demographic Storm. The demographic landscape in the U.S. is made up a series of waves that are about 20 years in duration. It would follow that business will rise and fall according to the critical mass of customers heading toward it. What is different about this wave is the extraordinary amount of population it includes compared to the past two generations. Businesses will enjoy extraordinary success if they are prepared and in front of the wave. Ad Club members are invited to bring a business associate and join the Ad Club for this presentation and network with the top advertising, marketing, and design talents in Western Mass. To make a luncheon reservation, contact the Ad Club at (413) 736-2582, or online at www.adclubwm.org. The cost for the luncheon is $25 for members, $35 for future members, and $15 for students.

Construction Course
July 14: The Home Builders & Remodelers Assoc. of Western Mass. will sponsor a six-session course starting July 14 to help individuals prepare for the Massachusetts Construction Supervisor’s Licensing Exam. Sessions are planned at the Home Builders & Remodelers Assoc. headquarters at 240 Cadwell Dr. in Springfield for six Wednesdays from 5:30 to 8:30 p.m. The exam is authorized by the State Board of Building Regulations and Standards and administered by Thomson Prometric. Registration forms to enroll for the exam will be distributed at the first session of the program. The fee is $250 for members of the Home Builders Assoc. of Western Mass. and $350 for non-members. All course participants must bring the 7th edition of the One & Two Family Dwelling Building Code book and the 7th edition of the Basic Building Code book to each class and to the open-book examination. There is an additional charge to order the code books through the association. For more information or to register, contact Sandra Doucette at (413) 733-3126.

Advanced Manufacturing Competition & Conference
Sept. 23: The first highly concentrated, cluster-centric, regional manufacturing conference of its kind will be held at the MassMutual Center in Springfield. The event, called the Advanced Manufacturing and Innovation Competition & Conference (AMICCON), is being staged in response to growing recognition among area manufacturers and supply-chain members that there is an urgent need to find and meet one another. “AMICCON was formed to identify who’s here in manufacturing, expose them to OEMs (original equipment manufacturers) and procurement, and to make these introductions,” said co-founder Ellen Bemben. “The ultimate goal is to be the advanced-manufacturing region in the U.S., where exotic manufacturing, such as micro, nano, and precision, meet higher specifications and tighter tolerances, and short runs are the norm.” Industry sectors to be represented at the event will include plastics and advanced materials, precision machining, paper and packaging, electronics, ‘green’/clean technology, and medical devices. Business opportunities in defense and aerospace will also be highlighted at the event. OEMs and their supply chains are being invited personally to participate. “AMICCON is also a new consortium on innovation that also delivers manufacturers to innovators and new markets in order to cause new business,” said Gary Gasperack, vice president and general manager (retired) of the Spalding Division of Russell Corp. “We are very excited about introducing it to our region.” The Mass. Export Center has already produced two programs for AMICCON: an “Export Experts Panel,” and a seminar, “International Traffic in Arms Regulations for Defense and Aerospace Export.”

Departments Incorporations

The following business incorporations were recorded in Hampden, Hampshire, and Franklin counties and are the latest available. They are listed by community.

ADAMS

Greylock Realty Group Inc., 233 Columbia St., Adams, MA 01220. Erik Pizani, same. Real estate services

AMHERST

Amherst Area Publications Inc., 232 Amity St., Amherst, MA 01002. Carlton Brose, 36 Triangle St., Amherst, MA 01002. Non-profit charitable organization.

Fonhoh-USA Inc., 990 North Pleasant St., Amherst, MA 01002. Marky Jean-Pierre, same. Non-profit charitable organization designed to address the problems and provide educational resources for the people of Haiti.

CHICOPEE

Charles Kennedy Unit No. 275 American Legion Auxiliary Inc., 41 Robbins Road, Chicopee, MA 01020. Carolyn Baranowski, 6 Gardens Dr., Springfield, MA 01119. American Legion Auxiliary.

EAST LONGMEADOW

Arbors Home Health Associates Inc., 200 North Main St., Suite 204, East Longmeadow, MA 01028. Ernst Gralia III, same. Home health care.

G & A Verdile Landscaping Inc., 81 Millbrook Dr., East Longmeadow, MA 01028. Alberto Verdile, same. Landscaping services.

GREENFIELD

Amenita Ventures Inc., 33 Shattuck St., Greenfield, MA 01301. Linda Koonz, same. E-Commerce.

HADLEY

Atlaua Inc., 83 Rocky Hill Road, Hadley, MA 01035. Eric Lyons, Apt. 2, Pomeroy Ter., Northampton, MA 01060. Build, manufacture, fabricate, construct, assemble, design, and develop hydroelectric power generation.

HOLYOKE

AMSC Corp., 589 High St., Holyoke, MA 01040. Marek Wieczorek, same.

LUDLOW

The Boston New Music Initiative Inc., 193 Chapin St., Ludlow, MA 01056. Timothy Davis, same. A network of individuals and groups comprised of composers, performers, conductors, directors, and champions of new music designed to generate new music concerts, compositions, and collaboration.

NORTHAMPTON

Every Pet’s Dream Inc., 94 Pleasant St., Northampton, MA 01060. Jessie Byrnes, 552 Old West Brookfield, P.O. Box, 368, Warren, MA 01083. Retail sale of pet foods and pet related products and services.

PITTSFIELD

Berkshire Capital Resources, 65 Bartlett Ave., Pittsfield, MA 01201. Thomas Hamel, same. Provides resources, capital and borrowing capabilities to small closely held businesses.

Green River Farms Inc., 57 Wendell Ave., Pittsfield, MA 01201. Franklin Lewis, 12630 NE 243rd Ave., Salt Springs, FL 32134. Farming and sale of farm related products.

SOUTH HADLEY

Architectural Roof Management Inc., 17 Canal St., South Hadley, MA 01075. Linda Boisselle, same. Consulting and project management.

SPRINGFIELD

Amarantus MA Inc., 3601 Main St., Springfield, MA 01107. Gerald Commissioning, 6200 Stoneridge Mall Road, #300, Pleasanton, CA 94588. Biotechnology company developing treatments for ALS, Diabetes, and Alzheimer’s.

Borinquen Apartments Manager Corporation, 2460 Main St., Suite 112, Springfield, MA 01107. John Motto, same. Acting as a general partner and property manager.

Brotherhood on the Move Inc., 1500 Main St., Tower Square, Springfield, MA 01115. Andrew Keaton, 176 Garland St., Springfield, MA 01115. Organized exclusively for charitable, religious, educational, and scientific purposes.

Eden Investments Inc., 154 Chapel St., Pittsfield, MA 01202. Mathew Bishop, same. Investment firm.

WEST SPRINGFIELD

The B.A.B.B.I.T.T. Syndicate, 98 Ashley St., West Springfield, MA 01089-3168. Dave Babbitt, same. Web development.

Elephant for Dollar Inc., 935 Riverdale St., West Springfield, MA 01089. Liselo Walker, same. Discount retail store.

Chamber Corners Departments

ACCGS
www.myonlinechamber.com
(413) 787-1555
n June 28: WRC 7th Annual Golf Tournament, 10 a.m. to 6 p.m., hosted by Crestview Country Club, Agawam. Call the chamber for more information.
n July 6: Springfield Chamber of Commerce Board of Directors Meeting, 12 noon to 1 p.m., TD Bank Conference Center, Springfield.
n July 9: ACCGS Legislative Steering Committee, 8 to 9 a.m., TD Bank Conference Center, Springfield.
n July 15: ACCGS Board of Directors Meeting, 8 to 9 a.m., TD Bank Conference Center, Springfield.
n July 21: ERC Board of Directors Meeting, 8 to 9 a.m., the Gardens of Wilbraham, Community Room, Wilbraham.
n July 21: Diplomats’ Meeting, 4 to 5 p.m., EDC Conference Room, Springfield.
July 26: ACCGS Golf Tournament, all day, Springfield Country Club, Springfield. Cost: $160 per player or $640 for a foursome.
n July 27: WRC Board of Directors Meeting, 8 to 9 a.m., Captain Leonard House, Agawam.

Young Professional
Society of Greater Springfield
www.springfieldyps.com
n July 15: Third Thursday, hosted by The Delaney House, Holyoke.

Amherst Area
Chamber of Commerce
www.amherstarea.com
n June 23: After Five New Member Reception, 5 to 7 p.m., recognizing J.F. Conlon & Associates; Prudential Sawicki Real Estate; Ziomek & Ziomek; Blair, Cutting & Smith Insurance. Sponsored by Whirlwind Fine Garden Design, the Center for Extended Care, and Greenfield Savings Bank. Cost: $5 for members, $10 for non-members.

Chicopee Area
Chamber of Commerce
www.chicopeechamber.org
(413) 594-2101
n July 15: Red Sox Bus Trip to Fenway Park vs. Texas Rangers, 7:10 p.m. Cost: $105 per person includes ticket to the game, round-trip bus fare, and tip for the driver. Call the chamber for more information or to purchase tickets.
 
Franklin County
Chamber of Commerce
www.franklincc.org
(413) 773-5463
See chamber’s Web site for information on upcoming events.

Greater Easthampton
Chamber of Commerce
www.easthamptonchamber.org
(413) 527-9414
n July 14: Networking by Night Business Card Exchange, “Water Ski Show Night,” 5 to 7 p.m., hosted by Oxbow Water Ski Show Team, 100 Old Springfield Road, Northampton. Sponsored by Bay State Gas. Gala water-ski show, door prizes, hors d’ouevres, host beer and wine. Cost: $5 for members, $15 for non-members.
n July 30: 26th annual Greater Easthampton Chamber of Commerce Golf Tourney, 9 a.m. shotgun start, scramble. Hosted by Southampton Country Club, Southampton. Major sponsor: Easthampton Savings Bank. Golf with cart, lunch, dinner, gift, contests. Cost: $100 per person or $400 for a foursome. Win a Buick Hole-in-One sponsored by Cernak Buick. Win $10,000 Hole-in-One sponsored by Finck & Perras Insurance.

Greater Holyoke
Chamber of Commerce
www.holycham.com
(413) 534-3376
See chamber’s Web site for information on upcoming events.

Greater Northampton
Chamber of Commerce
www.explorenorthampton.com
(413) 584-1900
n July 7: Arrive@5, 5 to 7 p.m., Seth Mias Catering at Northampton Country Club. Cost: $10 for members

Northampton Area
Young Professional Society
www.thenayp.com
(413) 584-1900
n July 11: NAYP Party with a Purpose Family Day, 1 to 5 p.m., Look Memorial Park, Willow Brook Shelter. Cookout, games, and fun. Cost: $5 for NAYP members, $10 for guests, $2 for children.

Quaboag Hills
Chamber of Commerce
www.qvcc.biz
(413) 283-2418
See chamber’s Web site for information on upcoming events.

South Hadley/Granby
Chamber of Commerce
www.shchamber.com
(413) 532-6451
n July 19: 7th Annual Amherst Area Chamber of Commerce Golf Tournament, hosted by Hickory Ridge Country Club, benefiting Amherst Regional High School business-education programs. Registration and putting contest at 11 a.m., light lunch at 12:30 p.m., shotgun start, scramble format, dinner reception and raffle at 5:30 p.m. Cost:  $125 per person or $500 for a foursome.

Three Rivers
Chamber of Commerce
www.threeriverschamber.org
(413) 283-6425
See chamber’s Web site for information on upcoming events.

Greater Westfield
Chamber of Commerce
www.westfieldbiz.org
(413) 568-1618
See chamber’s Web site for information on upcoming events.

Sections Supplements
Hoteliers Are Doing Better, But Still Have Reservations

Lewis Kiesler

Lewis Kiesler says today’s short booking window makes it difficult to predict future hotel stays.

It’s been a rough few years for area hoteliers, who have seen the recession and soaring gas prices take big bites out of both corporate and leisure bookings. But 2010 is off to a decent start, and there is optimism that the upward swing will continue as the sector heads into its busiest seasons.

Lewis Kiesler was talking about how the hotel industry has fared since the economy crashed and how it has affected leisure travel.
“People are making arrangements at the last minute. You can enter a month that looks weak, then have people call up on a Wednesday and say they plan to arrive on Friday. It makes it very difficult to manage things when you don’t have advance bookings,” said Kiesler, president and general manager of the Cranwell Resort, Spa and Golf Course in Lenox.

His sentiments reflect those of other hoteliers across Western Mass., who say it is extremely difficult to predict what the rest of the year will hold. They hope things will improve, because 2009 was fraught with uncertainty as companies cut back on business travel and turned to vehicles such as Webinars in lieu of holding conferences in hotels. To make matters worse, the number of group tours fell, and people stopped booking hotel stays weeks in advance.
“We are seeing more business that is short-term than in the past. We don’t like it, but it’s a reality,” said Paul Picknelly, president of the Sheraton Springfield Monarch Place, who also owns the Hilton Garden Inns in Springfield and Worcester and the Country Inn and Suites in Holyoke.
Connie Foster, director of sales for the Pioneer Valley Hotel Group, which includes the Comfort Inn and Suites in Ludlow and the Hampton Inn and Comfort Inn in Hadley, says that, instead of making reservations two weeks to two months in advance, people are now calling two days to two weeks ahead. Even motorcoach tours, which used to book 18 months out, are booking only three to four months ahead.
“That business has gotten better, but there are fewer tours. People are making sure they have money in their hands before they are confirming trips,” said Foster.
Roughly half of the bus tours scheduled to stay at The Crowne Plaza in Pittsfield last fall cancelled, said General Manager Chuck Burnick. That was especially significant since October is normally a strong month due to the popularity of foliage tours in the Berkshires.
“Last year was the worst year I have seen in the past 10 years,” he told BusinessWest. “It got bad after 9/11, but it only lasted for a few months. This year we are up about 4% in occupancy, which is not great, and we are cautiously optimistic. But it’s really hard to predict the future because of the short booking window.”
Many business conferences were cancelled last year, and hoteliers said it was not unusual to see multiple-day conference schedules changed to single-day events. It didn’t help that most of those who did stick to multi-day conferences cut back on extra bonuses.
“It all comes into play,” Picknelly said. “Corporate clients scaled back in terms of conventions, and attendence was down. They continued to come here, but only had about 80% participation. Some groups cancelled breakfast or held one social hour instead of two.”
Foster has seen the tide of corporate travel ebb over the past three years. “Business travel still hasn’t picked up to where it was in 2007,” she said. “But it is increasing slowly, which is very promising.”
In fact, the EASTEC 2010 conference staged late last month in West Springfield was so successful that hotels in the area sold out. “This year, we were at 100% capacity,” Picknelly said. “We are seeing fewer and fewer cancellations and doing better than we did last year. It is still a little slower than we want it to be, but we are doing well.”

Guarded Measures
Still, it has become critical for hoteliers to maintain a vigilant watch over trends in the industry. They are keeping a close eye on competitors and hoping mainstays such as youth sports, the Big E, the Basketball Hall of Fame enshrinement, and other annual scheduled events, coupled with a pent-up desire on the part of the public to travel, will result in numbers that mirror or exceed those seen in 2009.
But they aren’t banking on anything.
“No one knew what would happen this year,” said Bill Hess, general manager of the Springfield Marriott. “We have stablized, and I think the second half of the year will be better. But if I look at the next six weeks, it’s a little soft. We are looking 90 days out to make sure we are priced properly.”
Kiesler believes there is some pent-up demand for travel and people are starting to feel better about spending. “But the whole thing is fragile because of the world picture,” he said, referring to problems in Europe and elsewhere. “I’m cautiously optimistic and hope it’s not just an aberration.”
In order to stay in the game, some hotels have had to cut their rates. Others refuse to do so, and all report working hard to avoid layoffs so they can continue to deliver services that insure guests have pleasant stays.
“We didn’t reduce rates because we felt it was important not to have a fire sale,” Hess said about the Springfield Marriott. “But we made sure all appropriate discount channels were open and value was there for people who were willing to plan ahead.”
Access to Internet specials and Web sites that allow people to compare rates has also fueled competition. “People have become very savvy. We used to say, ‘this is the rate,’ but now people call and tell us they have found a lower rate somewhere else and ask if we can match it,” Foster said, explaining that some hotels are offering people a low introductory rate, then doubling it for return visits.
“It’s scary, and the general feeling is that, when business is down, you need to lower your rates. But if I did so, I would have to reduce services and take things away, and we are trying not to do that,” she said. “I’m a big fan of value integrity.”
Unfortunately, some operations found they had no choice.
“We had to lower our rates last year to be competitive, but now we are trying to get back to where we were,” Kiesler said about Cranwell. Burnick said the Crowne Plaza reduced its rates slightly last summer, during a time period when they normally would have risen.
Bill Brown also reported a rate reduction. He is the director of sales and marketing for the Welcome Group Inc., which includes the Hampton Inn in West Springfield and the Enfield Crowne Plaza, which the Welcome Group purchased last September. It is undergoing a $1 million renovation and conversion to a Holiday Inn, which should be completed by mid-July.
Brown says he feels 100% more optimistic about business growth than he did last year. “I think people are beginning to have a little more faith in the future and think the worst is behind them,” he said.
But he believes 9/11 and the radical downturn in the economy in 2008 resulted in caution in the corporate and leisure travel populations, and he feels that is unlikely to change. “In the past, people made decisions about where to stay based on location, amenities, or luxury without even blinking an eye,” he said. “Now, people who used to spend $139 for a room are spending $99. So the whole hotel community has had to react.”

Forging Ahead
Although 2009 was difficult, Picknelly said, the Sheraton spent more than $3 million last year renovating its facilities. Improvements included refurbishing guest rooms and meeting spaces, as well as adding a free, state-of-the art business center called the Sheraton Link.
“Our commitment to customer service is paramount, and our customers have been very pleased with our investment,” he said, adding that it resulted in an increase in business.
Picknelly chose not to eliminate sales staff, although other hotel chains did so due to a lack of performance results.
He said the Sheraton has a joint marketing program with Six Flags, and business has increased over the past few weeks, which he attributes in part to fuel prices. “When gas approached $4 a gallon, it changed people’s travel plans,” he said. “Fuel has stabilized, which is a positive thing for us, because it’s no longer a concern for the average family. I think stay-cations are behind us now.”
The Basketball Hall of Fame moved its enshrinement ceremonies to August this year, which should help. They are usually staged after Labor Day, and Picknelly and other hotel owners are hopeful that families will be able to enjoy it this summer and extend their stays to visit area attactions. “We are pleased that they changed it to August,” he said. “It’s much more family-friendly and should result in an increase for restaurants and hotels.”
Hess is also hopeful about the second half of 2010. “The social segment of our business has been consistent. People are still getting married and having bar and bat mitzvahs and retirement parties. I think that will help offset the corporate decline and will allow us to finish close to last year,” he said. “Youth sports are still strong as teams have to travel to compete, and there are events coming up in the fall such as the Big E and the Tip Off Classic at Thanksgiving.”
Foster expects her group’s numbers to be up 2% to 3% percent over last year. “If they get up to 4% or 5%, I’ll be ecstatic,” she said.
Although 2009 was difficult, and the first quarter of this year was somewhat stagnant, Brown said his group’s numbers are running parallel to last year when they ranked second in occupancy rate among local competitors. “A lot is due to the economic climate, but the Hampton Inn in West Springfield was one of the market leaders in our competitive set. That means we did a very good job with our market strategies,” he said.
“Our business revenues are still behind 2009, but from April to June we saw some significant rebound, which is a good indication. We also got more inquiries in the second quarter, although the corporate market is still cautious about how they want to spend their dollars.”
He echoed Picknelly, saying a key ingredient to growth will revolve around the type of season that Six Flags, the Basketball Hall of Fame, and the Big E have.
“If these premier attractions generate more activity than in the past, it will be a clear sign that people are traveling — that the leisure traveler is back on the road again,” he said. “Everyone came into the first quarter hesitant, but the winter months are typically slow in Western Mass.”
Hotels in the Berkshires also have their eye on the future. Kiesler says advance bookings for July and August are ahead of last year in both the business and leisure arenas. “We survived 2009, and over the last few months we have seen a significant increase over last year’s bookings,” he said. “Tanglewood is reporting their advance sales are ahead of last year, which is a huge draw for business in the Berkshires.
“Everyone in the U.S. who is in the hospitality business has gone through a rough time, but things are coming back,” he continued. “It’s only June, and we have already exceeded our budget for groups for the year. The lead time is short, but we are cautiously optimistic that, if we see last-minute bookings, we will be in pretty good shape.”

Sections Supplements
Hurley & David Has Its Ducts in a Row
Ward Woodruff (center), with service manager Walter Thayer (left) and Mark Kent

Ward Woodruff (center), with service manager Walter Thayer (left) and Mark Kent, says Hurley & David has changed with the times, but kept its emphasis on quality.

Ward Woodruff enjoyed going to work for his uncle 37 years ago — so much, in fact, that he never left.
That was 1973, the year Woodruff came on board Hurley & David Inc., the Springfield-based HVAC company, as a sheet-metal apprentice, during his summer break from college. His uncle, Donald Tucker, had recently purchased the company from its original owners, Frank Hurley and Peter David.
A year later, Woodruff decided to stay on full-time, deciding that was his best option for a first career.
“I had no other real, driving force to go somewhere else,” he told BusinessWest, “so that seemed like a reasonable choice, a place I felt I could advance in.”
Once Woodruff started working full-time at Hurley & David in 1974, he began taking classes in the evening to become a refrigerator technician, and worked in the field as a service technician starting in 1975. Two years later, he moved inside, working in materials management and some sales, with occasional forays into the field.
That was the beginning of his education in the HVAC industry. Over the years, Woodruff has obtained Massachusetts trade licenses as a refrigeration technician, refrigerator contractor, journeyman gasfitter, master gasfitter, oil-burner technician, construction supervisor, and sheet-metal worker. He holds various licenses in Connecticut as well.
In 2005, having mastered the ropes for more than 30 years, Woodruff bought out his uncle’s remaining interest and is now president of the company, which is celebrating its 50th anniversary this year.
The company repairs and installs heating and air-conditioning systems, air-purification equipment, air cleaners, filtration systems, humidifiers, and ventilation systems for homes and businesses, Woodruff said. In fact, environmental concerns about air quality — and the occasional legislation associated with those concerns — has presented a fast-growing host of opportunities for HVAC contractors.
“People are concerned about mold, bacteria, and viruses in the air system and duct work where they can be breathed. With the products available today, we can mitigate the growth of these things,” Woodruff said, adding that the company focuses on ridding homes and businesses of all three types of air-quality dangers: particles, microbes, and toxic gases and chemicals.
In this issue, BusinessWest sits down with Woodruff to talk about how the HVAC industry has changed over the years — even as many of the key players at Hurley & David have not.
No Revolving Door
In fact, Woodruff credits much of the company’s success to a core group of employees, many of whom have been with Hurley & David for many years, even decades.
For instance, construction manager Gary Lubas started in 1976 in a co-op program while a student in the sheet-metal program at Putnam High School. Joe Sherry, senior sheet metal worker, has been with the company since 1973. And service manager Walter Thayer tracks his experience back to 1968, when he started with the former Westside Air Conditioning Co., of which he later became a partner.
Mark Kent also came to Hurley & David from his own company, MEK Engineering, in 1994. A registered professional engineer in Massachusetts with 30 years of experience in the field, he recently earned a key certification that will benefit one of the company’s critical customer bases — health care.
Specifically, he was designated a health care facility design professional by the American Society of Heating, Refrigeration and Air Conditioning Engineers (ASHRAE).
The ASHRAE certification program identifies individuals who have mastered a body of knowledge covering the successful design and operation of health care facilities, said Kent, who is one of only 15 engineers in Massachusetts — and the only one in Western Mass. — to currently hold the certification.
“Health care facilities need to be accredited by JCAHO,” he said, referring to the Joint Commission on the Accreditation of Healthcare Organizations. That accreditation process includes environmental issues such as air exchange and how it relates to infection prevention — not just in the final product, but in the construction process itself, since it generally occurs not far from a sick, vulnerable population.
“Also, patients can be infectious,” Kent noted. “So you have to protect your employees and the public, too, from patients who might have a contagious condition.”
Because Hurley & David has performed HVAC work for many health care facilities in Western Mass. — the medical industry, indeed, is a key driver of the regional economy — having someone with that designation on board is a plus for organizations looking to hire a contractor to design and install HVAC systems, Woodruff said.
“The certification benefits building owners, employers, and individuals,” added ASHRAE President Gordon Holness in a press statement. “Firms who employ ASHRAE-certified engineers are better able to promote their services, and individuals who are certified approach their design responsibilities with greater confidence.”

Hot and Cold
The years have brought many new developments to the HVAC field, such as the use of ultraviolet light to kill contaminants. Woodruff pointed out how the shady side of a building builds up more mold than the sunny side, where “it gets a sunburn and dies. Ultraviolet light acts like the sun to kill those things.”
Then there’s the ‘Talking Thermostat,’ a user-friendly, programmable thermostat that guides the user through set-up and temperature options — ideal for elderly or visually impaired people.
But these days, the most significant development is one that affects all industries — a recession that has increased competition and whittled profit margins down. “It’s gotten soft. Prices are low,” Woodruff said — so low, in fact, that they often don’t cover the cost of labor, materials, and subcontractors, so Hurley & David actually finds itself passing up work.
But overall, he said, the field is a stable one, and the company that once installed HVAC systems in some 300 Friendly’s restaurants is confident of keeping its employees — including, these days, Woodruff’s son and daughter — busy as the next 50 years begin.
The flow of new talent into the field is strong as well, Woodruff said, noting healthy programs at local schools (like Putnam Vocational Tech High School in Springfield) and institutions like Porter & Chester.
“Right now you can find people,” he said. “But they have to be quality people who are trainable.”
Just like a college kid who took a flyer on a summer job 37 years ago.

Joseph Bednar can be reached
at [email protected]

Sections Supplements
It’s Real, and Its Impact Can Be Severe; How to Avoid the Epidemic

Gina Barry

Gina Barry

‘I’m so stressed out!’ ‘I just can’t take it anymore!’
Certainly, almost all of us have made one, or both, of these proclamations in response to any number of events that have occurred in our lives. Take a moment now to think of how you felt during those moments, and you will get a glimpse into the daily lives of our nation’s family caregivers.
Approximately 44 million Americans (21% of the adult population) provide unpaid care to someone in need. While most people think that nursing homes provide the majority of long-term care, the U.S. Department of Health and Human Services estimates that informal caregivers actually provide 80% of the long-term care in the U.S. As our population continues to age, demands for care will steadily increase, and caregiver stress, unless recognized and remedied, will become even more pervasive.
A caregiver is anyone who helps another person in need with daily tasks, such as bathing, cooking, eating, taking medications, dressing, using the bathroom, shopping, housecleaning, and the like. Typically, the person receiving care has a medical condition that makes them unable to perform these tasks for themselves, or at least without some assistance. According to the U.S. Department of Health and Human Services, 61% of our nation’s caregivers are women. Our nation’s caregivers are mostly middle-aged, with 13% of caregivers being 65 years old or older.
Caregiver stress is real, and its impact can be severe. A spousal caregiver over the age of 65, who is experiencing ongoing mental or emotional stress as a result of providing care, has a greatly increased risk of dying over those people in the same age group who are not caring for a spouse. Providing care is physically and emotionally demanding, especially when the care recipient requires 24-hour care. Very often, the caregiving spouse neglects his or her own health issues, which are usually compounded by stress, because he or she is too busy addressing the care needs of the spouse. When an adult child is the caregiver, the caregiver generally experiences additional stress, as they have other responsibilities outside of caregiving, such as providing care for young children, running their own household, managing their professional life, and maintaining a busy social life.
Many caregivers provide care without realizing the impact of caregiver stress. Obvious physical signs of stress include, but certainly are not limited to, fatigue; high blood pressure; irregular heartbeat or palpitations; chest pain; back, shoulder, or neck pain; frequent headaches; digestive problems; and hair loss. Caregivers experiencing sustained stress may also exhibit a weakened immune system, which means they will be more susceptible to colds, flu, and other infections. As the majority of these signs are not open and obvious, it is important for a caregiver to be self-aware. It is also important that the caregiver be asked whether they are experiencing any of these signs.
Emotional signs of stress are usually not easily observed. These signs include a gamut of feelings, including but not limited to anxiety, depression, irritability, frustration, lack of control, and isolation. A stressed caregiver may also report or exhibit mood swings, memory problems, and/or general unhappiness with their position as a caregiver, including resentment toward the care recipient and family members who do not contribute in any meaningful way.
Additional signs of caregiver stress may be observed. The caregiver may be missing meals or eating an unhealthy diet for a period of time, such that their weight either increases or decreases dramatically. An overwhelmed caregiver will often miss or delay their appointments, whether medical or social, as they often give up their ‘me’ time. They will stop engaging in their usual activities and often lose connections with friends and family. Further, they may stifle feelings of anger and frustration, which then surface as angry outbursts directed at family, friends, co-workers, or even strangers. Overall, they may seem sad, depressed, or hopeless, and show a loss of energy.
Most often, caregivers have difficulty asking for help. Either they do not recognize the stress they are under, or they are so stressed that they feel hopeless as to help being available. Caregivers will also often express feelings of extreme guilt associated with asking someone else to provide care in their stead, even if only for a short period of time. In this regard, it is very important for the family and friends of caregivers to encourage regular respite for the caregiver and to ensure that the caregiver takes these regular breaks from caregiving. Respite can be provided in home or at a facility and may take the form of day care or involve a short stay at the facility.
In addition to regular respite, there are many ways that caregivers can reduce their stress. First and foremost, it is important for caregivers to learn about programs that are available to assist with caregiving and how to qualify for such assistance. There are a variety of programs available, including meal delivery, home health care, day care, transportation, and the like. When assistance is available through these programs, clearly it is important to accept the help offered. When a family member or friend offers to help, the caregiver should offer a list of ways to help, while allowing the friend or family member to choose what they would be most comfortable doing.
A caregiver should objectively look at the care they are providing and determine whether it may be done more efficiently. For example, it would likely be preferable to purchase a new washing machine and dryer than to continue to use a public laundromat. It may be worthwhile to obtain an emergency-response system that would allow the person being cared for to summon help if needed. Likewise, an intercom system or even a Web camera can allow for remote monitoring of the person requiring care. Finally, for dementia patients who wander, a mobility monitor may be employed that will sound an alert if the person being cared for wanders outside of a previously set range. In addition, the caregiver should prioritize tasks, use lists, and establish a daily routine with realistic goals. A caregiver should also be careful not to take on additional projects, such as hosting a holiday meal or agreeing to help with a remodeling project.
Actively taking care of their own emotional health is a must for caregivers. Some caregivers find individual counseling to be helpful for dealing with the variety of emotions that caregiving evokes. Many different support groups also exist, some of which are specific to the illness being suffered by the person in need of care.
Support groups are great for developing friendships with other caregivers and also for caregivers to learn improved ways to provide care or to cope with the difficulties they experience when providing care. It is also vital for a caregiver to remain in touch with family and friends — or for family and friends of the caregiver to make sure that they stay in touch.
Moreover, a caregiver should be sure to include some fun in their weekly schedule. Taking in a movie, going for a walk, or meeting a friend for coffee and conversation can be delightful distractions from caregiving stresses. Although some may not consider this fun, a caregiver should be sure to get regular exercise. Exercise provides stress relief and has a positive effect on mood. In addition, the caregiver should plan healthy meals and adhere to a sleep schedule that ensures they will receive adequate, ongoing rest.
When a caregiver is cognizant of the signs of caregiver stress and actively works to combat this stress, he or she will be much better able to provide care and for a much longer period of time. Whenever possible, the caregiver should not be alone in this endeavor. Family and friends should also be sure to support the caregiver and to be on the lookout for any signs of stress.
With the continued graying of our nation and the anticipated increase in caregiving by family members, if we do not adhere to these practices, our nation’s next disabling epidemic will likely be caregiver stress.

Gina M. Barry is a partner with the law firm Bacon Wilson, P.C. She is a member of the National Assoc. of Elder Law Attorneys, the Estate Planning Council, and the Western Mass. Elder Care Professionals Assoc. She concentrates her practice in the areas of estate and asset-protection planning, probate administration and litigation, guardianships, conservatorships, and
residential real estate; (413) 781-0560; [email protected]

Opinion

Stuart Shulman got it right.
It is scary being a startup. Very scary. It’s also daunting and quite humbling. The odds, as they say, are stacked against you.
Which is why the partnership forged by UMass Amherst and Springfield Technical Community College concerning the incubator at the Scibelli Enterprise Center on the STCC campus is such an important development for the region. In short, it can significantly improve those odds.
The collaboration, announced late last month, makes the schools full partners in the work to operate the incubator and, in essence, take some of the fear, heartache, and headache out of the process of being an entrepreneur and trying to take a company to the next level.
Shulman, a professor of Political Science at UMass, is one such person. He has started a company, a spinoff from research at the university, called Texifter, which, as the name implies (sort of), creates software that will help users, especially government agencies, sift through large amounts of text. He is the newest tenant in the incubator and a poster child of sorts for the kind of company that Ira Rubenzahl, STCC president, and Marla Michel, the new director of the facility, want to see as clients. His venture is technology-oriented, has growth potential, can take advantage of the benefits of incubation, and it may someday soon be able to hire STCC students and graduates.
And Shulman’s story points up why a successful incubator is so important for this region. Ventures like his need help getting to where they want to go, and they can’t find that help, or support system, working out of their garage, attic, or office at UMass.
Before elaborating, we’ll note that the UMass/STCC partnership does a lot of things. For starters, it will breathe some new life into a facility that has struggled in recent years — especially with the loss of a $500,000 state subsidy and some key leaders — and has, by many accounts, underachieved since opening a decade ago. By bringing UMass in as a partner, STCC will likely gain better access to UMass spinoffs as potential clients, and more clout across the state.
Meanwhile, the collaboration represents another large step forward in the university’s efforts to be visible and involved in Springfield. This has been a priority for Chancellor Robert Holub, who has focused many efforts on helping fill vacant real estate. The incubator initiative could have more far-reaching implications.
Why? Because, as we’ve said many times, growth in this region is almost certain to come organically far more than it will from importing companies and jobs. While it’s always possible to recruit companies that will hire hundreds of people (it happed last year with Liberty Mutual), this isn’t anything anyone should plan on happening in this day and age.
Progress is far more likely to come from growing new businesses, and especially those with strong growth and employment potential. Statistics show that companies that are incubated, where they can benefit from the help of professionals and also learn from those two doors down or across the hall, stand a better chance of surviving and thriving.
The incubator at the Enterprise Center never has taken all the fear out of being a startup, and it never will. But it can take some of the anxiety out of the equation and better those long odds.
And that’s why the UMass/STCC partnership is such an important win/win for this region.

Departments

The following is a compilation of recent lawsuits involving area businesses and organizations. These are strictly allegations that have yet to be proven in a court of law. Readers are advised to contact the parties listed, or the court, for more information concerning the individual claims.

CHICOPEE DISTRICT COURT
Baystate Environmental Consultants Inc. v. Creative Design Custom Homes
Allegation: Non-payment of services rendered and breach of contract: $10,063.45
Filed: 3/10/10

FRANKLIN SUPERIOR COURT
Charles F. Emmins v. The Princeton Review Inc.
Allegation: Defendant has failed to pay plaintiff his earned annual bonus: $143,830.25
Filed: 4/22/10

Rocky Mountain Transportation Services Inc. v. Pacific Northeast Wood Co.
Allegation: Non-payment on judgment: $87,488.41
Filed: 4/11/10

GREENFIELD DISTRICT COURT
Ford Motor Credit Co. v. Pioneer Supply Corp.
Allegation: Non-payment on retail installment agreement: $6,728.33
Filed: 4/16/10

HAMPDEN SUPERIOR COURT
ATC Associates v. New England Land & Lumber Corp.
Allegation: Non-payment of services rendered: $46,928.64
Filed: 4/16/10

James & Deborah Blaney v. Pioneer Valley Rider Training
Allegation: Negligence in operation of motorcycle training program, causing personal injury: $84,132.33
Filed: 4/8/10

Point Staffing Services v. Klein Industries Inc.
Allegaton: Non-payment of goods and staffing services: $48,957.60
Filed: 4/20/10
Shalisa Keyes v. Springfield Water & Sewer Commission
Allegation: Failure to maintain sewer line, causing property damage to home: $8,900
Filed: 4/30/10

Theodora Wilderspin v. Behavioral Health Network Inc.
Allegation: Employment discrimination: $31,896.30
Filed: 4/27/10

HAMPSHIRE SUPERIOR COURT
American Express Bank FSB v. Motion Automotive Specialty
Allegation: Non-payment of monies loaned: $25,684.64
Filed: 4/30/10

D.F. Plumbing and Mechanical Inc. v. Ryan & Company Builders Inc.
Allegation: Non-payment of services, labor, materials, and fixtures: $22,706.29
Filed: 4/28/10

R.A. Novia and Associates, LLC. v. M.J. Moron Inc. and Western Surety Co.
Allegation: Failure to pay amounts due on a contract for services and materials provided for the Ford Hall Science Building at Smith College: $40,000
Filed: 4/22/10

NORTHAMPTON DISTRICT COURT
Dana Carpenter v. National Grid
Allegation: Recovering costs of improvement made to correct defendant’s problem with aerial trespass and insufficient voltage: $15,000
Filed: 4/22/10

SPRINGFIELD DISTRICT COURT
Bank of America v. Gaw’s Auto Body Inc.
Allegation: Non-payment on line of credit: $28,135.80
Filed: 4/1/10

Daniel J. Laughlin v. Home City Housing Inc.
Allegation: Breach of management agreement: $10,000
Filed: 4/20/10

Howden Buffalo Inc. v. LDH Inc.
Allegation: Non-payment of goods sold and delivered: $20,680.57
Filed: 4/15/10

Impronta Italgranita USA Inc. v. Creations Factory Inc.
Allegation: Non-payment of goods sold and delivered: $3,438.09
Filed: 4/20/10

John S. Lane Inc. v. Roger Trucking Inc.
Allegation: Non-payment of materials purchased on credit account: $3,038.93
Filed: 3/29/10

Norman L. Youtsey v. Avibank Mfg. Inc.
Allegation: Failure to pay commission: $20,000
Filed: 4/5/10

WESTFIELD DISTRICT COURT
T.J. Bark Mulch Inc. v. Ryan Landscaping and Lawn Care
Allegation: Non-payment for merchandise received: $6,055
Filed: 4/20/10

William Sitler v. The Ranch Golf Club and Sunnyside Ranch Estates, LLC
Allegation: Negligence in construction and maintenance of golf course and Pond View Lane, causing road collapse and personal injury: $24,794.98
Filed: 4/15/10

Departments

The following building permits were issued during the month of May 2010.

AGAWAM

Hillside Development Corp.
975 Springfield St.
$50,000 — Install interior partitions for offices

AMHERST

Hills House, LLC
14 Gray St.
$60,000 — Renovation of moved structure

Norwottuck Fish & Game Associates Inc.
1352 West St.
$15,000 — Replace six antenna panels on existing tower

CHICOPEE

Deborah Kernicki
61 Memorial Dr.
$100,000 — Strip and re-shingle eight buildings

Prime Condo Management Inc.
340 Dale St.
$18,000 — Re-roof five buildings

GREENFIELD

Edgar W. Martin
6 Arch St.
$56,000 — Renovations for new tenants

Greenfield Savings Bank
35 Federal St.
$110,000.00 — Construction of new drive-up ATM and teller building

HOLYOKE

Holyoke Mall Company, L.P.
50 Holyoke St.
$17,500 — Renovations in fitting room at Sears

NORTHAMPTON

Albert M. Omasta
41 Locust St.
$62,000 — Interior tenant fit out: Cancer Connection

Northampton Properties Inc.
136 West St.
$58,000 — Install new roofing system

Saga Communications of N.E. Inc.
15 Hampton Ave.
$27,000 — Install new roofing system

Smith College
109 Elm St.
$10,000 — New roof

 

SOUTH HADLEY

Loomis Village
22 Worthington St.
$3,900 — New insulation

Mt. Holyoke College
50 College St.
$10,000 — Alterations at Dwight Hall

SOUTHWICK

CVS
215 College Highway
$69,000 — New refrigerator unit

SPRINGFIELD

1350 Main St., LLC
1350 Main St.
$34,000 — Create new suite

City View Commons
57-63 Federal St.
$963,000 — Interior and exterior renovations

Demi, LLC
11 Belmont Place
$20,000 — Renovations

Garden Park Management
513 Main St.
$17,000 — Install new floor

Hampden Bank
1363 Allen St.
$35,000 — Façade improvements to existing building

Roman Catholic Bishop of Springfield
35 Everett St.
$66,000 — Repair of roofing system

WEST SPRINGFIELD

ACMX Realty
164 Western Ave.
$192,000 — Re-roof 31,650 square feet of commercial structure

SBA Infrastructure, LLC
1583 Prospect Ave.
$15,000 — Replace six antenna panels

Sections Supplements
NTS Takes Its Problem-solving Approach into the Greater Springfield Market

Stan Bates, left, and Barry Kelly

Stan Bates, left, and Barry Kelly have plans to “conquer Springfield.”

New Technology Systems (NTS), the East Hartford-based technology-solutions company, has always had a portion of the Western Mass. market, but never really a strong presence. Things are changing, with the opening of a new office in Monarch Place and an aggressive effort to grow market share by being visible and selling the company’s partnership-focused approach to doing business.

Barry Kelly says he had a simple, three-word set of instructions for Stan Bates as he was joining East Hartford-based New Technology Systems (NTS).
“I told him to go conquer Springfield,” said Kelly, who founded the technology-solutions company with his brother in 1981 and, until very recently, focused the vast majority of his time and energy on the Greater Hartford area. Over the years, he picked up several clients on this side of the border, but he never really made Western Mass. a strong priority.
Until now.
Or, to be more precise, until Bates took on the role of business development manager for NTS and started talking up Western Mass. as a potential growth area.
“He was and is very bullish on Springfield,” said Kelly, adding that he’s giving Bates the room (a new office on the second floor of Monarch Place) and the resources to be aggressive in Greater Springfield and grow market share here.
And as he sets out to conquer Springfield, he says he’s selling the company’s full roster of products and services — hardware, software, and consulting — but what he’s actually offering to potential clients is partnerships. That’s the word he chose to describe how NTS goes about its work — with all customers, but especially the SMB (small to medium-sized business) clients, or those who don’t have an IT manager, let alone an IT department.
Describing his approach with clients and potential clients, Bates says he spends time and energy getting to understand someone’s business, and, from an IT perspective, identify their “pain points,” and reduce or eliminate them.
“I really try to think outside the box with technology and find ways to help people use technology more effectively, while also keeping their costs under control,” he explained. “We had one client who had a whole bunch of laptops that he couldn’t afford to upgrade with the recession — but he needed to do something. With the latest technology in hard drives, we were able to significantly increase the performance of his laptops, but at a fraction of the cost of upgrades. That’s what we mean by working in partnership with the client.”
Kelly and Bates say these partnerships are made stronger by the relationships NTS has forged with manufacturers, vendors, and service providers, including Microsoft, HP, IBM, Dell, Intel, Cisco Systems, and many others. Products handled include everything from copiers and printers to computer networks.
Over the past few months, NTS has hosted a number of events featuring some of these manufacturers and their latest products, and more will be scheduled. They’ve been successful, said Bates, because busy business owners often need an education in the latest products that can help them do what they do better and faster than before. What’s more, after pushing most major investments, including those in IT, to the back burner during the economic downturn, many business owners and managers are ready to spend again, or soon will be ready.
“We’re seeing things picking up somewhat … people seem to have more confidence in the economy now,” said Bates, adding that there is a lot of new technology for business owners to consider as they look at their needs and their budgets and try to determine what to do next. “Besides the new operating systems and new equipment that’s much faster and better, there’s new technology that we have to educate our clients on.”
For this issue and its focus on the technology sector, BusinessWest takes an in-depth look at NTS, and why Kelly and Bates believe the timing is right for its expansion into the Springfield market.

Technically Speaking
Tracing the history of NTS, Kelly said the company got its start in the Hartford area and, like most technology-solutions companies 30 years ago, had to work hard to establish itself and grow its client list.
The venture grew largely on the strength of handling all-sized accounts, but especially the large insurance companies that give that city its identity, or ‘enterprise businesses,’ as Kelly called them. NTS still has many in its portfolio, but its bread and butter has always been small to medium-sized businesses with 100 or fewer employees.
And it is this market that Bates has essentially been hired to penetrate in the Greater Springfield area, where NTS has always had a presence — it has handled work for several enterprise businesses over the years — but not a large share of the market.
Since arriving late last year, Bates, working closely with Kelly, has expended considerable time and energy making introductions to business owners and IT managers in Western Mass., and keeping NTS visible.
For example, he secured a major role for NTS in something called the MassISS, or Massachusetts Information Security Summit, a comprehensive program outlining the state’s new information-security regulations, staged on Jan. 27.
“We brought a lot to the table for that event, and it was a major success for us,” said Bates, noting that the company was able to not only introduce itself to the business managers and IT professionals who dominated the audience, but also gain some business, on both the new security law and other matters.
The company also staged an elaborate open house in early May to mark the opening of downtown Springfield office, as well as other events to put the NTS name out and educate its target audience about what’s new in technology. However, most all of the portfolio-building work is done the old-fashioned way, said Bates, through pavement-pounding and earning the kinds of word-of-mouth referrals that bring new business to the door.
From the beginning, the company has worked with that ‘partnership’ mentality, said Kelly, as he talked about how NTS works with clients find ways to get the most out of advancing technology to work better and smarter.
And most companies need a partner to handle those assignments properly, said Kelly, noting that most very small companies don’t have a designated IT person, and even in larger businesses, IT staffs are thin, to say the least.
“You’ll have some companies with 300 employees, and they’ll have one person in IT who’s not even full-time,” he explained. “It’s pretty hard to stay on top of technology under those circumstances.”
Bates agreed, noting that companies in that category, and there are many of them, need assistance with everything from coordinating break-fix work to determining when, how, and with what to upgrade technology.
“You go in looking for the pain, saying, ‘how can I help this customer?’” he said. “Then you work the problem and essentially try to make that pain go away.”
Elaborating, Bates and Kelly said company representatives work with a company’s managers and IT directors to first identify and quantify problems, and then generate solutions. The key to successful outcomes, they said, is asking the right questions, listening carefully to the answers, and creating solutions that serve the client, not the company selling products.
“We try to get the C-level, where we can help those managers lower the cost of technology, or to the IT directors themselves, who might need a little bit of a helping hand getting their network to the next level,” said Bates. “And we approach things with the mindset of forging a long-term relationship.”
Kelly concurred, and said that a client’s representatives will have one eye on managing and reducing costs, and the other on efficiency and optimizing the technology that’s on the market. NTS works on both sides of the equation.
“IT people are all about performance, while the C-level folks are focused on dollars and cents — if it’s going to save them money, on power or cooling, for example, they’re all about that,” said Kelly. “As for the IT people, if you’re solving problems that are keeping them up at night, that’s huge.”
While helping the tech people sleep better, NTS is focused on educating clients and prospective clients about new technology, how it works, and how it can help companies with everything from sales to marketing.
“Things like digital signage,” said Bates, referring to the LCD, LED, plasma displays, or projected images that are becoming more commonplace. “People are aware of the technology, but many don’t know how they can take advantage of it. I have five or six potential clients coming in to meet with us and some professionals on that subject who will be teaching them the pros and cons of digital signage.”
The company also staged informational events like one on May 13 at the Sheraton in Springfield, where attendees were briefed on Windows 7 and learned about HP business-notebook innovations and HP client virtualization, and it has more planned, said Bates, adding that these are true win-win-win scenarios. Clients and potential clients benefit from the education they’re receiving in new technology, while NTS and the manufacturers involved gain exposure and business.

Keys to Success
Time will tell how Bates fares with his assignment to “go conquer Springfield.” For now, both he and Kelly are confident that NTS has the products, services, track record, and excellent timing needed to accomplish that mission.
And as it goes about that work, the company will take the same approach that it does with clients and that process of eliminating pain: in short, NTS is in this for the long haul.
George O’Brien can be reached
at [email protected]

Departments

ACCGS
www.myonlinechamber.com
(413) 787-1555

June 9: ACCGS After 5, 5 to 7 p.m., hosted by the Delaney House, Holyoke. Cost: members $10, non-members $15.

June 10: ACCGS Annual Meeting, 11:30 a.m. to 1 p.m., hosted by Springfield Marriott. Keynote speaker: Stephen Moore of the Wall Street Journal. Cost: members $40, non-members $60.

June 28: WRC 7th Annual Golf Tournament, 10 a.m. to 6 p.m., hosted by Crestview Country Club, Agawam. Call the chamber for more information.

Young Professional Society of Greater Springfield
www.springfieldyps.com   

June 17: YPS Third Thursday, hosted by Pazzo Restaurant, Springfield. See Web site for details.

Amherst Area Chamber of Commerce
www.amherstarea.com

June 18: Breakfast, 7:15 yo 9 a.m., Town Common under the Taste Tent; sponsored by Dr. Hauschka Skin Care and Museums10. Cost: members $12, non-members $15. 

June 23: After Five New Member Reception, 5 to 7 p.m. Recognizing J.F. Conlon & Associates; Prudential Sawicki Real Estate; Ziomek & Ziomek; Blair, Cutting & Smith Insurance. Sponsored by Whirlwind Fine Garden Design, Center for Extended Care, and Greenfield Savings Bank. Cost: members $5, non-members $10.

Chicopee Chamber of Commerce
www.chicopeechamber.org
(413) 594-2101

June 9: Golf Tournament, 10 a.m. shotgun start, hosted by Chicopee Country Club. Cost: $125 per golfer, includes 18 holes with a cart, lunch with a beer or soda, dinner, and golfer’s gift; $20 for golfer’s package,  includes 25 raffle tickets and one mulligan; $115 for sign up to golf; $135 for sign up to golf and golfer’s package.

Franklin County Chamber of Commerce
www.franklincc.org
(413) 773-5463

See chamber Web site for information about upcoming events.

Greater Easthampton Chamber of Commerce
www.easthamptonchamber.org
(413) 527-9414

June 9: Networking by Night Business Card Exchange, 5 to 7 p.m., hosted and sponsored by Promark Graphics, Easthampton, co-sponsored by Riff’s Joint. Door prizes, hors d’ouevres, host beer and wine. Cost: members $5, non-members $15.

June 18: Wine and Microbrew Tasting, 6 to 8 p.m., One Cottage Street (corner of Cottage and Union streets), Easthampton. More than 50 wines and microbrews, fine food, raffle. Wine and microbrew sponsor: Westfield Spirit Shop. Food sponsor: the Log Cabin and Delaney House. Benefactor: Finck & Perras Insurance Agency. Cost: $25 in advance, $30 at the door. Purchase online at www.easthamptonchamber.org or call the chamber. Proceeds to benefit community programs.

Greater Holyoke Chamber of Commerce
www.holycham.com
(413) 534-3376

June 16: Chamber After Hours, 5 to 7 p.m., hosted by Wistariahurst Museum Carriage House, Holyoke. Sponsored by Vin’s Cloth Car Wash and Holyoke Gas & Electric. Presented by the Greater Holyoke Chamber of Commerce Ambassadors. Cost: members $5, non-members $10.

Greater Northampton Chamber of Commerce
www.explorenorthampton.com  
(413) 584-1900

June 15: Meet & Eat, 7:30 to 9 a.m., hosted by Union Station, Northampton. To register, contact Jenna at (413) 584-1900 or [email protected]

Northampton Area Young Professional Society
www.thenayp.com
(413) 584-1900

See chamber Web site for information about upcoming events.

Quaboag Hills Chamber of Commerce
www.qvcc.biz
(413) 283-2418

See chamber Web site for information about upcoming events.

South Hadley/Granby Chamber of Commerce
www.shchamber.com
(413) 532-6451

See chamber Web site for information about upcoming events.

Three Rivers Chamber of Commerce
www.threeriverschamber.org
413-283-6425

See chamber Web site for information about upcoming events.

Greater Westfield Chamber of Commerce
www.westfieldbiz.org
(413) 568-1618

June 9: Greater Westfield Chamber of Commerce WestNet (After 5) Networking Event, 5 to 7 p.m., hosted by Stevens 451, Westfield. Participants are invited to bring a friend and a door prize to highlight their business. Cost: members $10, non-members $15. For reservations, call (413) 568-1618 or e-mail [email protected]

June 11: Greater Westfield Chamber of Commerce Spring Breakfast, 7:15 to 9 a.m., hosted by Stanley Park Pavilion, Westfield. Guest Speaker: Charlie Baker. Head Greeter: state Sen. Michael Knapik. Participants are invited to bring a friend and a door prize to highlight their business. Cost: members $20, non-members $25. For reservations, call (413) 568-1618 or e-mail [email protected]   

Departments

The following is a compilation of recent lawsuits involving area businesses and organizations. These are strictly allegations that have yet to be proven in a court of law. Readers are advised to contact the parties listed, or the court, for more information concerning the individual claims.

CHICOPEE DISTRICT COURT
Baystate Environmental Consultants Inc. v. Creative Design Custom Homes
Allegation: Non-payment of services rendered and breach of contract: $10,063.45
Filed: 3/10/10

FRANKLIN SUPERIOR COURT
Charles F. Emmins v. The Princeton Review Inc.
Allegation: Defendant has failed to pay plaintiff his earned annual bonus: $143,830.25
Filed: 4/22/10

Rocky Mountain Transportation Services Inc. v. Pacific Northeast Wood Co.
Allegation: Non-payment on judgment: $87,488.41
Filed: 4/11/10

GREENFIELD DISTRICT COURT
Ford Motor Credit Co. v. Pioneer Supply Corp.
Allegation: Non-payment on retail installment agreement: $6,728.33
Filed: 4/16/10

HAMPDEN SUPERIOR COURT
ATC Associates v. New England Land & Lumber Corp.
Allegation: Non-payment of services rendered: $46,928.64
Filed: 4/16/10

James & Deborah Blaney v. Pioneer Valley Rider Training
Allegation: Negligence in operation of motorcycle training program, causing personal injury: $84,132.33
Filed: 4/8/10

Point Staffing Services v. Klein Industries Inc.
Allegaton: Non-payment of goods and staffing services: $48,957.60
Filed: 4/20/10
Shalisa Keyes v. Springfield Water & Sewer Commission
Allegation: Failure to maintain sewer line, causing property damage to home: $8,900
Filed: 4/30/10

Theodora Wilderspin v. Behavioral Health Network Inc.
Allegation: Employment discrimination: $31,896.30
Filed: 4/27/10

HAMPSHIRE SUPERIOR COURT
American Express Bank FSB v. Motion Automotive Specialty
Allegation: Non-payment of monies loaned: $25,684.64
Filed: 4/30/10

D.F. Plumbing and Mechanical Inc. v. Ryan & Company Builders Inc.
Allegation: Non-payment of services, labor, materials, and fixtures: $22,706.29
Filed: 4/28/10

R.A. Novia and Associates, LLC. v. M.J. Moron Inc. and Western Surety Co.
Allegation: Failure to pay amounts due on a contract for services and materials provided for the Ford Hall Science Building at Smith College: $40,000
Filed: 4/22/10

NORTHAMPTON DISTRICT COURT
Dana Carpenter v. National Grid
Allegation: Recovering costs of improvement made to correct defendant’s problem with aerial trespass and insufficient voltage: $15,000
Filed: 4/22/10

SPRINGFIELD DISTRICT COURT
Bank of America v. Gaw’s Auto Body Inc.
Allegation: Non-payment on line of credit: $28,135.80
Filed: 4/1/10

Daniel J. Laughlin v. Home City Housing Inc.
Allegation: Breach of management agreement: $10,000
Filed: 4/20/10

Howden Buffalo Inc. v. LDH Inc.
Allegation: Non-payment of goods sold and delivered: $20,680.57
Filed: 4/15/10

Impronta Italgranita USA Inc. v. Creations Factory Inc.
Allegation: Non-payment of goods sold and delivered: $3,438.09
Filed: 4/20/10

John S. Lane Inc. v. Roger Trucking Inc.
Allegation: Non-payment of materials purchased on credit account: $3,038.93
Filed: 3/29/10

Norman L. Youtsey v. Avibank Mfg. Inc.
Allegation: Failure to pay commission: $20,000
Filed: 4/5/10

WESTFIELD DISTRICT COURT
T.J. Bark Mulch Inc. v. Ryan Landscaping and Lawn Care
Allegation: Non-payment for merchandise received: $6,055
Filed: 4/20/10

William Sitler v. The Ranch Golf Club and Sunnyside Ranch Estates, LLC
Allegation: Negligence in construction and maintenance of golf course and Pond View Lane, causing road collapse and personal injury: $24,794.98
Filed: 4/15/10

Departments

The following Business Certificates and Trade Names were issued or renewed during the month of May 2010.


AGAWAM

Community Laundromat
305 Springfield St.
Pierre H. Mouchette

Dirty Dancing Entertainment
50 South Park
Jason Biagetti

N.E. Waste
28 Moylan Lane
James A. Ricco

Supreme Scratch & Chip
34 Corey St.
Raymond Gobeille

Trumpets of Light Ministry
76 Hope Farms Dr.
Robert Whitman

AMHERST

East Coast Radon
57 Glendale Road
Kellie Baker

Sei’s Bella Salon
598 Boltwood Walk
Katrina Irwin

Women’s Health Physical Therapy
495 West St.
Patricia Young

CHICOPEE

Ovation Renovations
14 Lafond Dr.
Nevson DaCosta

T & L’s Pre-Owned Furniture & Antiques
8 Montgomery St.
Lisa Mark

Westover Heating & Cooling
53 Deslauriers St.
Kristopher Kelley

GREENFIELD

Amenita Ventures Inc.
33 Shattock St.
Linda Koonz

Mixed Media Workshop
13 Pierce St.
Lisa Henry

Quality Cleaning & Restoration
134 S. Shelburne Road
Vladimir Agapov

Salon 107
114 Wells St.
Debra Mathey

The Oak Shoppe
352 Deerfield St.
Gloria Easton

HOLYOKE

Homewood Suites
375 Whitney Ave.
David H. Baldauf

Van’s Pizza Inc.
510 Westfield Road
Charlene M. Fantaki’s

LUDLOW

Bio Links of New England
438 Ventura St.
Leslie Lindsey

Rubbo & Son Construction & Cleaning
329 East St.
Gustavo Rubbo

W. N. Woodworking
100 State St.
Woitek Nowicki

Your Choice Insurance Agency
120 East St.
Beatrice DaSilva

NORTHAMPTON

Hurricane Millworks
31 1/2 Lyman Road
Chadd Merberger

Robinson Real Estate
35 State St.
Steven J. Slezek

TAO Associates
142 Riverside Dr.
Theresa O’Connor

Turkey Hill Hobbies
267 Turkey Hill Road
Andrew Chambers

Uniquepeople.net
2 High St.
Shana Hirananoani

PALMER

Computer Training of America
1448 North Main St.
Thomas Gingras

Opielowski Appraisal Services
67 Summer St.
Michael Opielowski

Palmer Recycling Corporation
2 Fenton St.
Pamela Douthwrigth

PMX Asset Management
5 Converse St.
Maurice Denner

The Field House
1701 Park St.
Elizabeth Weidler

 

WJS Associates Realty Service
34 State St.
Walter Solzak III

SOUTHWICK

Jay’s Lawn and Yard Care
29 South Longyard Road
Jason Couture

T & J Construction Inc.
3 George Loomis Road
John R. Tortoriello

The Parrot & Bird Emporium
610 College Highway
Alfred Surprenault

SPRINGFIELD

ADC Prevention Services
22 Bacon Road
Arnold D. Cox

Allen St. Realty Trust
295 Allen St.
Yasir Osman

ATS Motor Sports
542 Page Blvd.
William Spriggs

B & E All in 1
2652 Main St.
Erica Ruth Andino

BMT Lock and Key
306 Hermitage Dr.
Walter Kulas

Buddies Express Pizza
27 St. James Blvd.
Mohammad Z. Iqbal

Dynasty Restaurant
5 Locust St.
Xiu G. Zheng

Eavargas Photography
40 Pasadena St.
Edward A. Vargas

Elegant M
3 Lexington St.
Elvira Delgado

Gemini’s Barber Shop
303 Bridge St.
Benjamin Parrilla

Global Spectrum Charities
1277 Main St.
Philip I. Weinberg

Ingy Cons
18 Prescott St.
Hector Grullon

International Auto Sales
715 Liberty St.
Ryan M. Conway

JJ Mini Mart
468 Bridge St.
Jabir Khan

James Cleaning Services
24 Greencare Square
Watson E. James

Jerome A. Brown Associates
102 Cambridge St.
Jerome Brown

WESTFIELD

Easy Ride Repo
107 Court St.
Joseph Canfield

Meeting Strategies Unlimited
1 Roderick Dr.
Kathryn DeLand

Quality Consultant
8 Pilgrim Dr.
Ingeborg M. Hurley

RT 202 Antiques
869 North Road
Edwin Odabashian

Spring Valley Power Equipment
188 Tannery Road
John Ladue

WEST SPRINGFIELD

Energia Escape Massage Therapy
1111 Elm St.
Yesenia Camareno

M & S Transportation
171 Falmouth Road
Mark C. Masi

Majestic Theater
131 Elm St.
Danny Eaton

Menard Electric
322 Morgan Road
Bryan Menard

Native Lands
919 Elm St.
Stephen C. Piatt

Primitive Friends Country Crafts
235 Forest Glen
Erin Rogers

Turkish Cultural Center Western
507-509 Union St.
Arif Yilmar

Verizon Wireless
1123 Riverdale St.
Bell Atlantic Mobile Corporation, LTD


Sections Supplements
NuCedar Mills Owner Hangs Out His Shingle — and His Clapboard

Tom Loper

Tom Loper is confident that a rebounding economy and the growing popularity of ‘green’ products will spawn strong growth at NuCedar Mills.

Tom Loper says he looks upon 2010 as what he calls a “restart” for his company, Chicopee-based NuCedar Mills.
Elaborating, he said the official start came in late 2006, when Loper, one of the founders of the Westfield-based company Kleer Lumber, a maker of PVC trimboard, decided to commence another venture that would go where Kleer Lumber didn’t or couldn’t — into the making of a product that reproduces vertical-grain cedar clapboard siding.
The product was several years and considerable pain and anguish in the making, but, when it was finally ready, it was everything that Loper hoped it would be — beautiful, durable, low-maintenance, and ‘green’ (more on that later). But more important was something it wasn’t — recession-proof.
“Our timing at the start wasn’t exactly good,” said Loper with a discernable trace of sarcasm. “I don’t think it could have been worse.”
But Loper has long known that his product is a good one, and he has since developed several new ones as well, including a shingle that is catching the attention of the marketplace. These developments have allowed his investors to remain patient and actually give him more room and capital with which to work. All this, coupled with the fact that the housing market, and especially the high-end market to which he caters, is coming around, has the energetic and entrepreneurial Loper quite optimistic about his restart.
NuCedar is a story that touches many bases: manufacturing, because Loper has done some pioneering to get his products to market in terms of innovation and waste-reduction efforts; entrepreneurship — there were some sizable risks with this startup; ‘green building,’ because of the environmentally friendly aspects to this product; and even marketing, for the ways Loper has been able to put his products in the spotlight — some through creativity and others through determination and simply having a good story to tell.
These include exposure through last summer’s Extreme Makeover: Home Edition project (his siding was chosen for the home built in Suffield) to upcoming appearances on the show This New House (produced by the same people who put on The Old House and debuting later this year) to face time on something called Renovation Nation, hosted by long-time This Old House host Steve Thomas, on the Planet Green channel. Those latter two shows highlighted both the manufacturing innovations and the green qualities of the products.
“We had the This New House people out to tour the plant, and they spent the entire day here; they watched us make clapboard from beginning to end,” said Loper. “We just got the call last week … we’re going to be on the premier show. The producers liked us so much, we’re going to be a big part of that show.
“And we received a lot of time on Renovation Nation, which is great PR for us — people know those names and faces like Steve Thomas, and they respect him,” he continued. “And whenever we’re on one of those shows, the hits to our Web site increase significantly. That’s how we know people are watching.”
Loper is hoping that all this publicity will help in his restarting efforts, which are already off to a promising start with the introduction of the shingles and an apparent willingness on the part of consumers to spend on their homes again.
“We’re about two years behind schedule,” he said, referring to the timetable outlined in an original business plan that has seen a number of revisions and updates. “But we’ve got a really good chance to do some catching up.”
For this issue and its focus on green business, BusinessWest takes a look at a company that might have gotten off to a slow start, through no fault of its own, but certainly seems to have the right products at the right time.

House Money
Tracing the history of NuCedar, Loper said it came about through the simple observation that, if Kleer Lumber could make a high-quality PVC trimboard, then logic dictated that a similar product approximating traditional cedar siding could also be produced.
But Loper knew it wasn’t that simple. First, a system would have to be devised for making a product that looked like real cedar, was durable, could hold paint, could withstand the elements, and, most importantly from a business perspective, could be produced in a cost-effective manner. A supplier of the PVC material would have to found, and financing would have to be obtained.
The good news, said Loper, is that all those hurdles were eventually cleared, and the company was up and running at more or less full speed by the middle of 2007. The bad news is that it wasn’t at that speed for long, as the economy took its serious nosedive, and the bottom completely fell out of the new-home construction and remodeling markets.
Telling the story more slowly, Lopor said there was a considerable amount of research and development that went into NuCedar’s main product, the vertical grain cedar, which meets a real need within the building community — something that looks like cedar, specifically old growth trees, but isn’t.
That’s because, as Loper put it, when it comes to the real thing, “you can’t get it.”
Part of the reason is the spotted owl, he said, noting that it is partial to cedar trees and its presence has limited the number of trees that can be cut. And in areas where trees can be cut, there are other problems. “There are two things going on, fires and floods, and you take trees down, it makes both worse.”
New growth trees can be cut, said Loper, but that cedar doesn’t have the same look, and it often develops moisture problems that limit paint’s ability to stay on the board. “I have that on my house,” he explained. “It’s beautiful cedar, the best that was available, but I have to paint it every four or five years.”
Coming up with a cellular PVC product that had cedar’s looks but also much more durability and sustainability, were just some of the hurdles for Loper to overcome.
Indeed, innovative and cost-effective methods were found for everything from cutting the board to applying the paint; from devising and producing an interlocking system that allows each clapboard to support the one below it, to recycling the dust created in the production process.
The paint itself was a work in progress for many months. Working with supplier Sherwin Williams, Loper was able to secure a product that has a two-part coating that chemically hardens to form an impenetrable barrier. It also helps reduce energy costs and is available in more than 1,400 custom colors, five ‘historical colors,’ and 17 popular selections, including Watch Hill white, Chatham sand, Sunapee stone, Mohegan tan, and Suffield blue (the color chosen for the Extreme Makeover home).
The downturn in the economy certainly slowed the company’s development, but it didn’t stop it in its tracks, nor did it derail efforts to build on the original product line.
“We’ve been lucky … during the downturn, we went to our investors and said, ‘our timing really stunk getting started in the first place, based upon the way the housing market has gone. We’ve seen a lot of manufacturers shuttering their doors,’” he said. “We told them, ‘we’d like to go in the opposite direction. You can close the doors if you want to, but we’d actually like to get a little more money out of you and build a couple of other lines.’ And they let us go ahead and do it.”
So in addition to the traditional, or ‘smooth,’ cedar, the company has subsequently produced a few other offerings, including a roughsawn model that is proving to be quite popular with homeowners, said Loper, adding that it was this development that eventually brought the company into an entirely new product line: shingles.
“People looked at the roughsawn clapboard and said, ‘if you can do this, why don’t you just go ahead and make shingles?” he said, adding that the products are similar in looks and manufacturing techniques. “We did, and now it seems like we can’t make them fast enough, with the market coming back, especially on the high end.
“For a long time, people with money were reluctant to spend it, because they didn’t feel secure enough to,” he continued. “Now, they’ve gained the confidence to make the investments in their homes that they want to make and have probably put off for a long time.”

Board Meetings
But there are other elements leading to NuCedar’s success beyond the economy and a unique way to replicate cedar.
Indeed, beyond the good looks and durability of the company’s products are a number of ‘green’ attributes, said Loper, noting that these qualities have made NuCedar products popular among architects who want to incorporate green into their design, and also with consumers, who like being environmentally friendly — and saving money.
NuCedar’s offerings are 100% recyclable, said Loper, adding that they can yield 5% to 9% savings on energy bills, depending on location and wall insulation, due in large part to a solar-reflective coating that reduces heat transfer from the sun’s rays, reduces the energy required to heat a home, and permits dark colors to be used in warm climates. The company calls it “cool-wall technology.”
“The Department of Energy did a study — those are their numbers, not ours,” he said, referring to the potential savings rates. “And in the south, those percentages equate to big money on air-conditioning costs; we’re talking about thousands of dollars in some instances.”
One key to those savings is the use of ceramic-based pigments in the paint applied to the siding as well as the shingles, said Loper, noting that it is the same material used in what’s known as ‘cool-roof technology,’ now mandated in many parts of the South and West. It’s also used by the U.S. military on ground vehicles and aircraft.
“If you take a aircraft that’s made out of composite materials that goes from being in 100-plus-degree heat in the desert to 20 below when they’re high in the atmosphere — and they do that every day — the composite material expands and contracts at a furious rate,” he explained. “Our product also expands and contracts, but with this coating on it, there is less of that. More importantly, it’s solar-reflective.”
Moving forward, Loper says the pieces are falling into place for what is shaping up to be a very solid restart for his company. He noted that the high-end housing market is rebounding, with consumers now confident enough to move forward with renovations and new building. This confidence, coupled with the products’ increasingly popular green qualities, would seem to indicate that, this time around, the timing couldn’t be better for the company.
“The Wall Street people have gotten their bonuses, and a lot of them are spending them on their homes,” he said, citing just one example of consumer activity that is giving the company a needed lift as it looks to grow market share.
“All of the sudden, people who let the paint go and let the shingles go, they don’t want to let them go anymore, and we’re getting those jobs,” he said. “And we’re getting work all along the East Coast; Florida is still hurting, but many other areas are coming back.”
And then, there’s all that exposure through the media, which is prompting Web-site hits that lead to phone calls and, eventually, jobs to bid on. And once he has a chance to show what his products can do, Loper believes he has a solid chance of getting the work.

Through the Roof
As he talked about the strong start for his shingle products, Loper said they are opening the door to other types of business and bigger contracts. “People will look at them and how well they work and say, ‘what else do you have?’ This leads to people looking at the trimboard, and then eventually to the clapboard.
“We’ve seen that happen I don’t know how many times,” he said, adding that the diversity of product offerings and the chance to handle one or several aspects of a home-renovation project have led to opportunities as the market picks up.
This is just another of many factors that together indicate that, while this company didn’t get off to a good start, it may get off to a great restart.

George O’Brien can be reached at [email protected]

Departments

EASTEC 2010

Key regional and national players from the manufacturing sector converged on West Springfield recently for EASTEC 2010. Top left: Gov. Deval Patrick (center) cuts the ribbon on the event along with, from left, Mark Tomlinson, executive director of the Society of Manufacturing Engineers; Wayne McCary, president of the Eastern States Exposition; state Rep. James Welch; and Debbie Holton, director of North America Events for the Society of Manufacturing Engineers. Top right: James Cepican, general manager at Citizens Machinery America Inc. in Agawam, explains his company’s offerings to Patrick. Bottom: Representatives from GenScope Inc. in East Longmeadow demonstrate their company’s technology.


Clockwise from bottom: A wide view of one of the EASTEC display halls; Mike Fausti, service technician with Cordstrap USA Inc. of Hamilton, N.J., demonstrates equipment for students from the Peck Middle School in Holyoke; Gov. Deval Patrick addresses manufacturers at EASTEC; Mike Reopel, principal of Deloitte Consulting in Boston, discusses trends in manufacturing.

Sections Supplements
Mary’s Meadow Touts an Innovative Small-home Model of Nursing Care

Sr. Mary Caritas, Jackie Bolieau, and Sr. Joan Mullen

Sr. Mary Caritas, Jackie Bolieau, and Sr. Joan Mullen say Mary’s Meadow — with its spacious community areas, gardens, and central chapel — was designed to look and feel as little like a nursing home as possible.

Sr. Mary Caritas isn’t sure which feature of Mary’s Meadow its residents and patients like best, but there’s plenty to choose from.
“It’s a totally new model,” Caritas said. “We’re the first in Massachusetts — as a matter of fact, the first in New England — with a social model delivering skilled nursing care, as opposed to a medical model of rehabilitation.”
Specifically, the nursing home, carved into a former open meadow beside Providence Place in West Springfield, is built on a small-home concept, with four houses connected by a chapel, said Caritas, vice president of the Sisters of Providence Health System. Each of those houses features 10 rooms that, in turn, open onto a spacious common area and a kitchen.
“Here, patients have more say,” Caritas said. “They can get up when they feel like it, and have breakfast when they get up,” rather than having to adhere to a certain strict schedule. And because of the layout, “no one walks more than 25 feet from their room to get to an activity.”
In other words, it doesn’t feel like a nursing home. Gone is the nursing station central to a traditional skilled-nursing facility, replaced by medication and supply cabinets in each room; nurses visit each room to administer care.
Also jettisoned are long corridors, extensive off-limits areas, and a central bureaucracy calling the shots for all patients. Mary’s Meadow residents have full access to their house’s kitchen, outdoor garden, and other space, and individual house councils make decisions on menus, activities, and routines. Instead of strictly regimented staff, the ‘elder assistant’ who works in a house is a CNA who provides direct care, laundry, cooking, and housekeeping.
Since its opening last summer, Mary’s Meadow — now completely occupied — has brought plenty of excitement to the Sisters of Providence campus, Caritas said. But it started with a promise.

Coming Home
Mary’s Meadow was established partly to keep a promise to provide a home for sisters who were moved from Providence Place when it became an independent-living facility; they were temporarily housed on one floor of Providence Behavioral Health Hospital. The new facility’s name derives from the fact that all Sisters of Providence once took the name Mary.
And it’s appropriate that this facility, created to welcome the sisters home, is also helping patients return to their own homes. The small houses are designed for both long-term living and short-term rehabilitation, and the staff believes the homelike model is conducive to recovery.
“For our rehab patients, we’re finding that they’re rehabbing much quicker and returning home,” said Jackie Bolieau, admissions and marketing coordinator, a few minutes before patients gathered in the community area to perform exercises together. “Whether someone has a total hip or total knee replacement, or cardiac surgery, they can come here and rehab. What better place to do that than a homelike environment?”
“And their cognitive abilities are sustained much longer,” added Caritas, “because they tend to be with other people when they come out of their room. Instead of walking into a corridor, they immediately find other people; they find stimulation.”
Scientific evidence seems to back up that assertion, Caritas said, pointing to a study published in the Journal of the American Geriatrics Society suggesting that residents of small nursing homes are more satisfied with their care and report a better quality of life than residents of larger, traditional nursing homes.
The report cited higher quality-of-life measurements, such as meaningful activity and relationships; comfort and a sense of security; dignity, individuality, and privacy; and the enjoyment of food, according to one of the researchers, Rosalie Kane, a professor with the University of Minnesota’s School of Public Health in Minneapolis.
The study specifically examined the model featured at Mary’s Meadow: an interconnected community of four 10-resident homes. The survey suggested that such residents have a lower incidence of later decline in activities of daily living when compared with 40 randomly selected residents in each of two traditional nursing homes.
The researchers also found that quality of care in the small-house dwellings at least equaled that provided in the traditional nursing homes and that residents showed significantly higher satisfaction with the small-house nursing home as a place to live, and were as socially active as residents of traditional nursing-home residents.
Additionally, aides working in the small-house model “were much more confident that they could help their residents achieve better social and psychological outcomes, felt they knew the residents under their care better, and had much higher job satisfaction on a variety of measures and were more likely to remain in the job,” Kane told Reuters Health.
Writing in Long-Term Living magazine, Judith Rabig and Donald Rabig go so far as to suggest that the traditional model of care is an outdated relic.
“Traditional nursing-home staff have been organized in a 19th-century industrial model, with a steep bureaucracy, departmental structures, and disenfranchised direct-care workers receiving top-down communication,” they write. “Staff is viewed as interchangeable, and their satisfaction is secondary to efficiency and completed work quotas and schedules. Staff work is focused on satisfying residents’ physical and safety needs, with no time or institutional imperative directed at meeting their higher-level needs.
“A worker,” they continue, “is valued for the ability to meet work quotas and schedules. The result has been to create high levels of job dissatisfaction and high turnover, which in turn produce poor quality of care.”

Outside the Box
Yet, despite the evidence that the small-home concept works, they write, implementation of a different model is no easy task.
“It’s a very different environment for staff, who need to change their mindset to this new model,” Caritas said. “We find that, in hiring staff, it’s easier for people who have been in home care to adapt to what we’re doing, rather than people in a traditional nursing home.”
Sr. Joan Mullen, president of the development project, said the concept has been difficult for even regulators to grasp. “We had to get quite a few construction waivers” — 56 of them, to be accurate, she said. For instance, the corridors in a nursing home must be a certain width, but the rooms at Mary’s Meadow don’t open onto corridors at all, so Mary’s Meadow installed beams in the ceiling to mark where corridors would have gone.
Plenty of thought — and some very long meetings — have gone into the design and features of Mary’s Meadow, from computer access, electronic medical records, and a wireless call system to strategic uses of color. For example, the carpeting of each home is a different shade, and that color is reflected in the stained glass that borders each chapel door that leads to a different home, reducing the possibility of a resident losing his or he way.
Meanwhile, from the layout of the private bathrooms to the meals — eaten at a long dining table, as a family would, with opportunities for residents to help with preparation and cleanup — everything has been designed to make Mary’s Meadow look and feel nothing like a nursing home. And that’s the point.
“This is based on patient and staff empowerment,” Mullen said. And, as Caritas noted, the residents and short-term patients feel like they’re home — no matter what name they go by.

Joseph Bednar can be reached at
[email protected]