Features
He’s a Driving Force in the Business Community

Tom Burton,  President and CEO of Hampden Bank

Tom Burton, President and CEO of Hampden Bank

Tom Burton calls it “the Beauty.”
That’s the name he gave to a 1953 Buick Super he acquired more than 20 years ago and now displays at several car shows each summer. As he talked about it, Burton said it is most definitely not the kind of vehicle most Baby Boomers — and he’s among the older members of that generation at 65 — set out to put in their garage upon being bitten by the “old-car bug,” as he called it,
“This is not a car you dream of having as a kid; most guys think about the old muscle cars — the Camaros, Mustangs, Firebirds, or Chargers,” said Burton, president and CEO of Hampden Bank, adding that, while he also likes those hugely popular models that now carry big price tags, he never really looked at anything other than that huge, chrome-laden, four-door sedan. Part of the reason was a fairly limited budget for this pursuit, but there was much more to it, as he explained in a recent issue of the bank’s newsletter, which focused on the broad subject of hobbies.
“When I was 7, my father purchased his first brand-new car,” he wrote in a piece titled “The Last Buick.” “Tragically, when I was 10, he died of cancer. Needless to say, my mother was saddled with me and my two younger brothers and that Buick for many years. Without a breadwinner, there was little money to replace the Buick when it became tired and old, and upon turning 16, it was the vehicle I learned to drive.
“By that time, it was totally obsolete, and I was ashamed to take it out on a date,” he continued. “Fortunately, my teenage self-esteem was redeemed when it was replaced by a somewhat used, very uncool, but more presentable Chevy Nova. Although I didn’t appreciate the significance of the Buick at the time, when it came to making a choice on the purchase of a classic car, there was no other.”
“The Beauty"

“The Beauty,” making one of its summertime appearances outside its garage home.

It wouldn’t be a stretch to say Burton is a lot like the car that now has its own heated garage and gets regular pampering. Like the 58-year-old sedan, he represents stability, not flash; dependability, not speed — although he says the eight-cylinder Buick still has plenty of giddyup if one is so inclined, although the gas mileage is quite poor. “I don’t know what it is; I just know it isn’t good.”
Yet the bank president and the Super would both earn a good number of style points.
In his 18 years at the helm, Burton has overseen pronounced growth — from $150 million in assets to just under $600 million, and from four offices to 10 — while also orchestrating a change in operational mission, from a bond bank to one that now has a large portfolio of loans, both residential and commercial.
And he’s taken the bank public, a step he considered the best option to attain the capital needed to fuel an expansion plan that has taken the institution well beyond its roots in downtown Springfield.
Looking ahead, he said that Hampden, like all the banks in this region, have to essentially fight their way through this time of general sluggishness in the economy and be positioned for the day when the housing market rebounds and business owners regain the confidence needed to seek capital for expansion and new ventures.
“Loan demand has been very slow; it’s starting to pick up a little bit, but it’s nowhere near where it should be,” he explained. “There’s a hesitancy on the part of business owners to undertake expansions and hire employees, because they’re still uncertain about their future.”
For this, the latest in its Profiles in Business series, BusinessWest talked at length with a business executive who’s been a driving force, figuratively and it seems literally as well, in the region’s business community and, especially, the financial-services sector.

His Big Brake
Burton told BusinessWest that this is actually the second Buick Super he’s owned. The first was in relatively poor condition — “it was a lot junkier” — when he bought it, and he didn’t do much with it.
He found the second in North Carolina after a fairly lengthy search on an Internet that was then still very much in its infancy. After successfully negotiating a price, he had it shipped north. Burton said it doesn’t get out of that heated garage much — it still has only 44,000 miles on it — but he does display it at several area cruise-night gatherings, including a huge show in East Granby that features between 600 and 800 cars. He’s even won a few trophies at such events.
As hobbies go, this one can get fairly expensive — Burton has a plastic model of a 1953 Buick Skylark on the bookshelf in his office, a car that would fetch $125,000 to $150,000 on the open market because so few were made — but not all-consuming … if one keeps things under control, of course. “It can certainly become work if you have too many,” he explained. “At one time I had two cars, and that really became work, and I found that I can have one and thoroughly enjoy that one car instead of doing two or more.”
Besides, he has a number of other things on his plate at the moment, especially leadership of the bank through a period that, while it certainly doesn’t compare with the landscape-changing turmoil of the early ’90s, comes with its own set of more modest but still-intriguing challenges (more on them later).
Burton brings to this assignment an interesting background, one with its foundation in accounting, not banking. Indeed, he spent 23 years at KPMG, and didn’t even count banks among his clientele until he was roughly seven years into his tenure at the then-Big 8 firm’s Springfield office.
His “route,” as he called it, stretched from Hartford into Southern Vermont and New Hampshire, and eventually it included several financial institutions, including what was known then as Hampden Savings Bank.
In 1991, KPMG had a downsizing in its partnership ranks — about 25% of them left or retired. “And that left a lot of pressure on those who remained, including myself,” said Burton. “We went from four partners in our banking group down to two, and that was pretty stressful.”
Elaborating, he said he started to explore other career opportunities, including the opening in the president’s office at Hampden Savings.
“It was a small mutual bank, and I saw it as an attractive lifestyle change,” Burton said of his decision to pursue and eventually take the position after it was offered to him. “I knew banking … I had been working in it through tax and audit work and some consulting for a lot of years, and thought it would be a good opportunity for me.
“We were coming out of a very, very difficult recession at the time,” he continued, noting that banks tapping CPAs as presidents and other top executives was not uncommon during that turbulent period when financial stability was the top priority moving forward. “Prior to that time, the road to becoming a CEO at a bank was through the lending area, and having that lending discipline was important; what they found out was that the lenders didn’t do such a good job, so they said, ‘maybe we need some finance people.’”
The bank he took over didn’t look at all like the one he presides over now, an evolution he says is part of a much broader change that has come to the industry over the past two decades.
“This bank was very different then; it had only 29% of its assets in loans, and subsequently very few loan problems,” he explained, adding that the bulk of the holdings were in bonds. “Six weeks after the annual meeting in February 1994, there was a sharp rise in interest rates that led to the worst bond market since 1927; bonds just collapsed.”
In response, the bank expanded into residential and then commercial lending, with the latter being a pattern repeated at some other community banks, thus dramatically changing the business-lending landscape.
“The local savings banks that traditionally did just mortgages, except for maybe a few consumer loans, all got into business banking,” he explained. “So now, in this marketplace, they dominate the business-banking market — the Uniteds, Chicopees, Westfields, and ourselves are dominating that area.
“The commercial-banking landscape is diminished, and the savings banks have really taken over the commercial-banking realm,” he continued. “We filled a void; we needed to expand, and with the consolidation of the commercial banks, there was an opportunity for the savings banks, who filled that in. And all the commercial lenders we’ve hired, and that others have hired, came from commercial banks, so the players, the individuals, are very much the same people.”

Of General Interest
Hampden also expanded geographically, and boasts five branches in Springfield, (including one in Indian Orchard), two in Longmeadow, and one each in Agawam, West Springfield, and Wilbraham.
Such growth requires capital, however, and in 2006, Burton and the rest of Hampden’s leadership team decided the best course was to take the institution public, a move that mirrored several other area institutions and provided needed flexibility, said Burton.
One of the many aspects of taking a bank public is the resulting change with regard to the dissemination of information, said Burton.
“Transparent” was the word he used to describe how an institution must look and act. Among other things, this means that people like Burton are limited in what they can say and when they can say it.
“You have to let everyone know everything at the same time,” he explained, adding that this has been a learning process for those at the bank. And with that as a backdrop, he talked about the present and future in very general terms and with mostly predictable language.
“Our five-year plan is to simply grow the bank,” he said. “We’ve always done well in this marketplace, especially when there’s been turmoil.”
And by that, he meant mergers and acquisitions, or a further consolidation of the local banking community. Hampden, like most all community banks, fares well when regional institutions doing business in the area become part of much bigger regional or national banks.
As for whether Hampden might become part of such an acquisition, Burton would say only that the bank has been approached on several occasions, but there has been nothing but talk to date.
“We’re a very nice franchise, and we’re attractive to other institutions,” he explained. “We’d be offended if we weren’t invited to lunch every now and then. But our goal is to remain independent.”
Pressed for comments about the current state of the industry and what’s ahead for Hampden and the financial-services industry in general, Burton started by simply recalling a question from someone in the audience at a recent shareholders meeting — and his answer.
“He was asking when the bank was going to increase the dividend,” Burton recalled. “My response was, ‘when I feel comfortable that we can consistently have good quarters.’ My concern was that we’d have some quarters and we may have some that are not so good. The consistency isn’t there just yet.
“Things are starting to look a little better,” he continued, referring to banks’ bottom lines in specific. “Everyone seems to be posting profits — some of them of them are very small, but they are profits — and that should continue. We’re through the worst, things are starting to get better, but we’ve got a ways to go before companies start to feel really comfortable that they can make an expansion or they can hire employees and they won’t have to reverse those decisions.”
While working to help achieve that consistency he spoke of, Burton is keeping busy with many other things. He’s active in the community, with interests ranging from Western New England College (he’s an alumnus), where he has served on the board for many years, including a stint as director, to the Springfield Symphony Orchestra, for which he’s also been a long-term board member. He also plays some golf; he’s a member of Longmeadow Country Club.
He’s also following the professional exploits of his three sons. Tom, the oldest, is an attorney in the Boston area specializing in alternative-energy companies; his middle son, James, is in retail, while his youngest, Sean, is a college music professor.
Which brings Burton to another intriguing subject, a trumpet that dates back to when his father bought the Buick. A Pan American model, the instrument, which has been passed down to several family members, has lost much of its plating, “but still has a lot of character.”
Burton said bank employees have made some several entreaties for him to play it at the jazz festival the bank sponsors each summer, but he has thus far rejected those invitations, and plans to continue that pattern.
“Most definitely not,” he said when asked if there might be an appearance this summer. “I wouldn’t embarrass myself or put people through that.”
And then, there’s the Buick, and the approaching summer, which is its time to shine — in more ways than one.

In the Driver’s Seat
On the day he talked with BusinessWest, Burton was readying for a trip to a Florida, where he and his wife, Kathy, have a condo and spend several weeks a year. He was also planning on bringing the Buick over to Robbie’s Auto Repair on the corner of State Street and Columbus Avenue in Springfield for some work on the master brake cylinder, which had been leaking.
“He [Robbie] takes a great interest in old cars — I think he likes working on them more than he does the modern ones,” said Burton, adding that he brings the Super in at least a few times a year for needed service and replacement parts to keep it running smoothly.
Just like the bank he leads.

George O’Brien can be reached at [email protected]

Building Permits Departments
The following building permits were issued during the month of May 2011.

AGAWAM

Town of Agawam
750 Cooper St.
$34,000 — Main entrance upgrade at the library

CHICOPEE

Community Care Resources
41 Woodlawn Dr.
$12,000 — Remodel bathroom

D&D Chicopee Realty, LLC
576 Chicopee St.
$25,000 — Renovations

Margaret Jodoin
37 Telegraph Ave.
$90,000 — New roof

EAST LONGMEADOW

Healthtrax
45 Crane Ave.
$57,500 – 2,800-square-foot fit-out

Silverson Machine
355 Chestnut St.
$341,000 — Office renovations

GREENFIELD

CFM Buckly North, LLC
95 Laurel St.
$6,000 — Install countertop and cabinet island in the instructional kitchen

HOLYOKE

Mountain Park, LLC
1 Mountain Park Road
$194,000 — Construct concession facility

LUDLOW

May Lau
12 Lakeview Ave.
$7,500 — Alterations

NORTHAMPTON

All Smiles, LLC
69 Bridge St.
$3,000 — New roof

David Murphy
44 Conz St.
$6,000 — Roof repairs

Gerard Wallace
16 Paquette Ave.
$3,000 — Repair 20 feet of foundation

Smith College
49 Elm St.
$5,258,000 — Renovate interior of Northrop and Gillette houses

Trident Realty Corp.
76 Main St.
$17,000 — Interior renovations on third floor

SOUTH HADLEY

E-Link
7 Gaylord St.
$4,413,000 — Renovations

Mount Holyoke College
50 College St.
$20,000 — New cell tower

PiP Printing
49 Lamb St.
$10,000 — Install new canopy

US Industrial
7 Gaylord St.
$982,000 — Alterations

SPRINGFIELD

405 Armory Street, LLC
405 Armory St.
$15,000 — Change of use from Blockbuster to Verizon Wireless

City View Commons II
102 Armory St.
$244,000 — Building renovation

City View Commons II
26 Federal Court
$256,000 — Construct new management office building

City View Commons II
95 Federal St.
$1,205,000 — Building renovations

Packard Group, Inc.
904-912 Main St.
$143,000 — Renovate building for use as restaurant

Springfield Water & Sewer
174 Avocado St.
$7,000 — New roof

Texas Roadhouse
380 Cooley St.
$33,000 — Renovations

WESTFIELD

First Congregational Church
18 Broad St.
$112,000 — Alterations

Lumber Center, Inc.
44 Broad St.
$70,000 — Renovate small office building

Susan & Zak Francis
1414 Russell Road
$66,000 — Addition to existing auto repair garage

Bankruptcies Departments

The following bankruptcy petitions were recently filed in U.S. Bankruptcy Court. Readers should confirm all information with the court.

AB Auction Plus
Houle, Arnold Lee
121 Turner Falls Road
Montague, MA 01351
Chapter: 7
Filing Date: 04/14/11

Barnard, Peter A.
19 Knox St.
Palmer, MA 01069
Chapter: 7
Filing Date: 04/12/11

Basile, Eugene L.
Basile, Sally A.
59 Shawinigan Dr.
Ludlow, MA 01056
Chapter: 7
Filing Date: 04/12/11

Bovee, Cynthia Lynn
a/k/a Dearborn, Cynthia Lynn
15 Willow St.
Adams, MA 01220
Chapter: 7
Filing Date: 04/12/11

Bredenbeck, Patricia A.
229 Miller St., Apt. F
Ludlow, MA 01056
Chapter: 7
Filing Date: 04/14/11

Bryden, Shirley A.
96 Hastings St.
Springfield, MA 01104
Chapter: 7
Filing Date: 04/15/11

Carlin, Steven Paul
Carlin, Theresa Louise
26 Corey Colonial
Agawam, MA 01001
Chapter: 7
Filing Date: 04/15/11

Corbin, Donald L
Corbin, Mary C.
One Foxrun Lane.
Brimfield, MA 01010
Chapter: 7
Filing Date: 04/14/11

Cordi, Tina M.
15 Hazen St.
Springfield, MA 01119
Chapter: 7
Filing Date: 04/14/11

Czupryna, Walter M.
Czupryna, Diane A.
176 Dunhamtown Palmer Road
Brimfield, MA 01010
Chapter: 7
Filing Date: 04/12/11

Davis, Doreen L.
21 Quaboag Valley Co-Op
Palmer, MA 01069
Chapter: 7
Filing Date: 04/13/11

Dinh, Nina Tuyet Nga
6 Bissonnette Circle
Southampton, MA 01073
Chapter: 7
Filing Date: 04/12/11

Douchette, Jerome A.
365 Tokeneke Road
Holyoke, MA 01040
Chapter: 7
Filing Date: 04/15/11

Dowd, Mary C.
a/k/a Cronin-Dowd, Mary Austin
333 Ohio Ave.
West Springfield, MA 01089
Chapter: 7
Filing Date: 04/13/11

Dzuris, Leslie D.
1286 Granby Road #57
Westover Trailer Park
Chicopee, MA 01020
Chapter: 7
Filing Date: 04/12/11

Febus, Carmen L.
81 Conz St., Apt 602
Northampton, MA 01060
Chapter: 7
Filing Date: 04/14/11

Fiore, Anthony J.
Fiore, Angela M.
205 Shady Brook Lane
Springfield, MA 01118
Chapter: 7
Filing Date: 04/12/11

Gregory, Jeffery Edward
Gregory, Rhonda Jean
412 Elm St.
Pittsfield, MA 01201
Chapter: 7
Filing Date: 04/13/11

Halas, Timothy John
15 Pisgah Road
Westhampton, MA 01027
Chapter: 7
Filing Date: 04/12/11

Henderson, Jennifer Lynn
8 Twelfth (12th) St.
Turners Falls, MA 01376
Chapter: 7
Filing Date: 04/14/11

Hohenberger, Ann T.
15 Village Road
Holyoke, MA 01040
Chapter: 7
Filing Date: 04/15/11

Hunt, Dolores A.
P.O. Box 636
Otis, MA 01253
Chapter: 7
Filing Date: 04/14/11

Kennedy, Tanya L.
37 Imperial Ave.
Pittsfield, MA 01201
Chapter: 7
Filing Date: 04/14/11

Keyes, Elaine T.
131 Bridge St.
Northampton, MA 01060
Chapter: 7
Filing Date: 04/12/11

Knight, Kathleen Marie
Knight, James Edward
P.O.Box 147
Windsor, MA 01270
Chapter: 7
Filing Date: 04/12/11

LeBlanc, Philip A.
LeBlanc, Samantha L.
100 Line St.
Easthampton, MA 01027
Chapter: 7
Filing Date: 04/12/11

Lee, Jonathan W.
Lee, Teresa D.
a/k/a O’Connor, Teresa D.
205 Stebbins St.
Belchertown, MA 01007
Chapter: 7
Filing Date: 04/14/11

Legein, Joseph T.
Legein, Jenna C.
a/k/a Marszalek, Jenna Christine
111 Feeding Hills Road
Southwick, MA 01077
Chapter: 7
Filing Date: 04/12/11

Link, Patricia Ann
5 Sutton Court
Amherst, MA 01002
Chapter: 7
Filing Date: 04/14/11

Lizana, Arnold J.
111 Ingersoll Grove
Springfield, MA 01109
Chapter: 7
Filing Date: 04/15/11

Negron, Jorge L.
Negron, Jessica
a/k/a Ortiz-Torres, Jessica
4 Eastland St.
Springfield, MA 01109
Chapter: 7
Filing Date: 04/13/11

Nowak, Richard J.
Nowak, Jean A.
22 Frederick St.
Westfield, MA 01085
Chapter: 7
Filing Date: 04/13/11

Paige, Clifford F.
Paige, Mary Eve
23 Newell Cross Road
Rowe, MA 01367
Chapter: 7
Filing Date: 04/15/11

Pannozzo, Dominic A.
11 Maple Lawn Dr.
Monson, MA 01057
Chapter: 7
Filing Date: 04/15/11

Parent-Dorsey, Laura Jean
108 Warren St.
West Springfield, MA 01089
Chapter: 7
Filing Date: 04/14/11

Pasek, Chester J.
20 School St.
Holyoke, MA 01040
Chapter: 7
Filing Date: 04/14/11

Poulin, William J.
12 Main Road
Gill, MA 01354
Chapter: 7
Filing Date: 04/15/11

Sawyier, Georgia P.
310 Stafford St., Apt.
Springfield, MA 01104
Chapter: 7
Filing Date: 04/15/11

Spink, Debra A.
120 Beacon Dr.
Palmer, MA 01069
Chapter: 7
Filing Date: 04/14/11

Steiner, Louis
10 Congress St.
Greenfield, MA 01301
Chapter: 7
Filing Date: 04/15/11

Terlik, Brian Wade
134 Woodbridge Road
Chicopee, MA 01022
Chapter: 7
Filing Date: 04/15/11

Thornhill, David Ross
Thornhill, Tameka Lynn
66 Pineview Circle
Agawam, MA 01001
Chapter: 7
Filing Date: 04/14/11

Tobey, Linda J.
26 Balis St.
Springfield, MA 01109
Chapter: 7
Filing Date: 04/15/11

Turcotte, Joanne C.
155 West St., Apt. 9C
Northampton, MA 01060
Chapter: 7
Filing Date: 04/14/11

Viens, Jennifer A.
13 Darlene Ave.
Pittsfield, MA 01201
Chapter: 13
Filing Date: 04/14/11

Vogel, Michael L.
10 Memory Lane
Palmer, MA 01069
Chapter: 7
Filing Date: 04/12/11

Warner, Dale L.
a/k/a Healy, Dale L.
74 Ferry St.
Easthampton, MA 01027
Chapter: 7
Filing Date: 04/14/11

Agenda Departments

Fundraising for Nonprofits Workshop
May 25: The Association of Fundraising Professionals will present a workshop titled “Strategic Planning for the Development Office” from 8 to 11:30 a.m. at the Delaney House, Route 5, Holyoke. Nat Follansbee, associate head for external relations at the Loomis Chaffee School, Windsor, Conn., will lead the hands-on training. Follansbee will demonstrate how to maximize fundraising success through effective strategic planning. The cost is $50 for members, $65 for non-members in advance. Breakfast is included. For more information or to register, visit www.afpwma.org.

Paradise City Arts Festival
May 28-30: The Three County Fairgrounds in Northampton will once again come alive with one of America’s most spectacular fairs of fine crafts, paintings, and sculpture during the Memorial Day weekend. The Paradise City Arts Festival is also a great way to spend a holiday weekend at the height of spring, with live music, food, and an outdoor sculpture garden. Festival organizers note that there’s new work by all 260 artists, and performers scheduled include Ameranouche, Samirah Evans and Her Handsome Devils, Roger Salloom, and Jessica Freeman. Additionally, Salloom will present an award-winning documentary about his career that is airing nationally this spring. Restaurants participating in the festival include the Eastside Grill, India House, Spoleto, Mama Iguana’s, Great Wall, Amber Waves, Pizzeria Paradiso, and Bart’s Homemade Ice Cream. Food offerings will include strawberry tartlets, pomegranate chicken kabobs, fish tacos, and Thai green curry, as well as the standards, blackened short ribs, blackened scallops, and bananas foster bread pudding with spicy chocolate sauce. In addition, Paradise City’s silent art auction will benefit the Breast Form Fund, which offers financial assistance to uninsured and under-insured women to purchase breast prostheses and post-mastectomy bras after breast-cancer surgery. A special themed exhibit titled “The Nature of Beauty” is also planned in the arena. Hours are Saturday, 10 a.m. to 6 p.m.; Sunday, 10 a.m. to 6 p.m.; and Monday, 10 a.m. to 4 p.m. Tickets: $12 for adults, $10 for seniors, $8 for students, and free for ages 12 and under. For more information, visit www.paradisecityarts.com.

HR and Social Media Workshop
June 16: Representatives from Royal LLP and the Vann Group will present a free seminar titled “Social Networking Media and the Workplace: The Good, the Bad, and the Ugly” from 8:30 to 10 a.m. in the NUVO Bank community room, 1500 Main St., Springfield. Registration begins at 8:15 a.m. Seating is limited. To register, contact Ann-Marie Marcil at
[email protected] or (413) 586-2288.

40 Under Forty Gala
June 23: BusinessWest will present its 40 Under Forty Class of 2011 at a not-to-be-missed gala at the Log Cabin Banquet & Meeting House beginning at 5 p.m. The 40 Under Forty program, initiated in 2007, has become an early-summer tradition in the region. For more information on the event or to order tickets ($60 per person, with tables of 10 available), call (413) 781-8600, ext. 10, or visit
www.businesswest.com.

Summer Business Summit
June 27-28: The Resort and Conference Center of Hyannis will be the setting for the Summer Business Summit, hosted by the Mass. Chamber of Business and Industry of Boston. Nominations are being accepted for the Mass. Chamber, Business of the Year, and Employer of Choice awards. The two-day conference will feature educational speakers, presentations by lawmakers, VIP receptions, and more. For more information, visit www.masscbi.com.

Jazz & Art Festival
July 8-10: A Mardi Gras theme will kick off the 5th annual Hampden Bank Hoop City Jazz & Art Festival on July 8, featuring Glenn David Andrews with the Soul Rebels, and hosted by Wendell Pierce, star of the HBO series TREME. The celebration, planned at Springfield’s Court Square on the Esplanade, continues throughout the weekend with a lineup of world-class entertainment. On July 9, performances are slated by Marcus Anderson, the UK Kings of Jazz Groove, Down to the Bone, 17-year-old jazz newcomer Vincent Ingala, and Gerald Albright. On July 10, performances begin with the Eric Bascom Quintet, followed by Samirah Evans and Her Handsome Devils. Kendrick Oliver and The New Life Orchestra will also perform, and Latin jazz performer Poncho Sanchez will close out the festival. Organizers will also be increasing the number of merchandise vendors, artisans, and crafters, as well as food vendors. For more information, visit www.hoopcityjazz.org.

Western Mass.
Business Expo
Oct. 18: Businesses from throughout Hampden, Hampshire, Franklin, and Berkshire counties will come together for the premier trade show in the region, the Western Mass. Business Expo. Formerly known as the Market Show, the event, produced by BusinessWest and staged at the MassMutual Center in Springfield, has been revamped and improved to provide exposure and business opportunities for area companies. The cost for a 10-by-10 booth is $700 for members of all area chambers and $750 for non-members; corner booths are $750 for all chamber members and $800 for non-members, and a 10-by-20 booth is $1,200 for all chamber members and $1,250 for non-members. For more information, log onto www.businesswest.com or call (413) 781-8600, ext. 100.

Court Dockets Departments

The following is a compilation of recent lawsuits involving area businesses and organizations. These are strictly allegations that have yet to be proven in a court of law. Readers are advised to contact the parties listed, or the court, for more information concerning the individual claims.

HAMPDEN SUPERIOR COURT
Baystate Gas Co. v. Springfield Water and Sewer Commission
Allegation: Negligence in water-system maintenance causing damage to defendant’s gas pipe system: $105,729.73
Filed: 3/7/11

Cooper Excavating and Trucking Inc. v. the Concrete Kings
Allegation: Failure to pour a concrete floor suitable for supporting heavy equipment: $71,000
Filed: 3/18/11

Leonard Belcher Inc. v. Caldwell’s Corner, LLC and Robert A. Germinara
Allegation: Non-payment of goods sold and delivered: $25,808.45
Filed: 3/7/11

Melissa D. Williams v. Superior Mortgage Corp.
Allegation: Deceit pertaining to pre-approval mortgage certificate: $30,000
Filed: 3/15/11

Nicholas Katsoulis v. Spartan Brake and Muffler Shop
Allegation: Negligence causing a fire resulting in loss of business and damages to tenant on the property: $117,000
Filed: 3/17/11

Ronald and Brenda Tyson, as administrators of the estate of Richard Tyson v. the Yankee Candle Co. Inc. and Patrick J. Zak
Allegation: Injury in the workplace causing death: $1,047,000
Filed: 3/16/11

T.D. Bank v. Nick Cerio’s Kempo’s Karate
Allegation: Non-payment of three promissory notes: $45,054.49
Filed: 3/11/11

Westbank v. Sweeney Transportation Inc.
Allegation: Complaint for breach of contract and unjust enrichment: $47,399.36
Filed: 3/8/11

HAMPSHIRE SUPERIOR COURT
Beth Sjogren-Miller v. UMass Memorial Healthcare Inc.
Allegation: Breach of employment contract: $100,000
Filed: 4/29/11

Jessica Baceski v. Lia Honda of Northampton
Allegation: Employment discrimination: $25,000+
Filed: 4/20/11

HOLYOKE DISTRICT COURT
The Darcy Co. v. Miller Development Enterprise
Allegation: Non-payment for goods and services: $7,896.87
Filed: 2/25/11

NORTHAMPTON DISTRICT COURT
Patrick J. Melnick Jr. v. Tommy-Car Corp.
Allegation: Breach of warranty and failure to fix car clutch: $2,484.94
Filed: 5/5/11

SPRINGFIELD DISTRICT COURT
Citadel Broadcasting Co. v. the Cleaning Co.
Allegation: Non-payment of advertising services: $6,197.12
Filed: 3/18/11

Hardy Ansah v. Bucknell Transmission Inc.
Allegation: The defendant caused damage to the plaintiffs’ motor vehicle: $20,000
Filed: 3/15/11

Western Mass. Electric v. Hampden County Food and Beverage Corp.
Allegation: Non-payment of utility services: $11,997.66
Filed: 3/3/11

Chamber Corners Departments

ACCGS
www.myonlinechamber.com
(413) 787-1555
n June 3: ERC5 Annual Meeting, 7:15-9 a.m., Twin Hills Country Club, Longmeadow.
Tickets: $20 for members; $30 for non-members . Speakers: Suzanne Strempek Shea and Tom Shea on “Keeping it Local.” For more information and to purchase tickets call (413) 787-1555
n June 15: ACCGS Annual Meeting, 11:30 a.m.-1:30 p.m., Marriott Springfield. Tickets: $40 for members; $60 for non-members. Speaker: Greg Bialecki, secretary of Housing and Economic Development. For more information and to purchase tickets call (413) 787-1555.

CHICOPEE CHAMBER OF COMMERCE
www.chicopeechamber.org
(413) 594-2101
n June 1: Annual golf tournament at Chicopee Country Club; 10 a.m. start. For more information, please contact the chamber at  (413) 594-2101
n June 10: Global to Local — A Workshop Series, Part 3 Growth Strategy: A New Approach, 8 a.m. to 11 a.m., Hampton Inn Chicopee, 600 Memorial Dr.  Cost: $65 for members, $75 non-members.

FRANKLIN COUNTY CHAMBER OF COMMERCE
www.franklincc.org
(413) 773-5463
n June 24: Annual Meeting and Legislative Breakfast, 7:30 – 9 a.m., Eaglebrook School.

GREATER HOLYOKE CHAMBER OF COMMERCE
www.holycham.com
(413) 534-3376
n June 8: Holyoke Chamber of Commerce Annual Meeting. Program at 4 p.m. followed by social hour and dinner; The Log Cabin Banquet & Meeting House, 500 Easthampton Road, Holyoke. Tickets: $25. For reservations, call (413) 534-3376 or register online at holyokechamber.com.
n June 15: Chamber After Hours, 5-7 p.m., Wistariahurst Museum. Sponsored by Sunshine Village. Admission is $5 for members; $10 cash for non-members. For more information, call (413) 534-3376 or sign up at holyokechamber.com.
n June 23: Job Fair, presented by the Greater Holyoke Chamber of Commerce, CareerPoint, Chicopee Chamber of Commerce, and Elms College. Hosted by Elms College, 291 Springfield St., Chicopee. Please check holyokechamber.com for details.

GREATER NORTHAMPTON CHAMBER OF COMMERCE
www.explorenorthampton.com
(413) 584-1900
n June 1: June Arrive @5, 5-7p.m. A casual mix and mingle with your colleagues and friends. Hosted by Hotel Northampton, A2Z Science & Learning Store & The Northampton Education Foundation, 36 King St., Northampton. Sponsored by: Calvin Coolidge Nursing & Rehabilitation Center for Northampton, Webber & Grinnell Insurance. Cost: $10 for members; $15 for non-members.
n June 21: June Meet & Eat Breakfast, 7:30-9 a.m., Smith College Conference Center, Elm St., Northampton. Cost: $15 for members.

NORTHAMPTON AREA YOUNG PROFESSIONAL SOCIETY
www.thenayp.com
(413) 584-1900
n June 9: Party with a Purpose, the NAYP Non-Profit Board Fair, 5-8 p.m., at the
Smith College Conference Center, Elm Street Northampton. Free for NAYP members as well as Easthampton, Northampton, and Amherst Chamber members;
$5 for non-members.

WEST OF THE RIVER CHAMBER OF COMMERCE
www.ourwrc.com
(413) 426-3880
n June 15: Table Top, 4:30-7:00 p.m, Fathers & Sons, 214 New Bridge St. West Springfield. This event will feature tabletop displays of various businesses. The WRC is looking for sponsors of this event. For more information, call (413) 426-3880.

GREATER WESTFIELD CHAMBER OF COMMERCE
www.westfieldbiz.org
(413) 568-1618
n June 8: WestNet, the after 5 networking event,  5-7 p.m. Hosted by the YMCA of Greater Westfield @ Camp Shepard. Come and shoot hoops to support the chamber’s Scholarship fund. Tickets: $10 for members; $15 for non-members. For more information, call  (413) 568-1618; [email protected].
n June 10: Chamber June Breakfast, hosted by: Tekoa Country Club, 459 Russell Road, Westfield. Registration begins at 7:15 a.m.; program, 8-9. Guest Speaker: Timothy Brennan, executive director, Pioneer Valley Planning Commission. Sponsors: Platinum Sponsor: First Niagara; Gold Sponsors: Westfield State University, United Bank, Noble Health Systems; Silver Sponsor Westfield Bank. Tickets: $25 for members; $30 for non-members. For more information, call (413) 568-1618; [email protected].
n June 20: 50th Annual Golf Tournament, 10 a.m. to 7 p.m., at Tekoa Country Club, 459 Russell Road, Westfield. Title Sponsor: United Bank. For morte information or to sign up, call Sandy Sorel at (413) 779-0075.

YPS-YOUNG PROFESSIONAL SOCIETY OF GREATER SPRINGFIELD
www.springfieldyps.com
n June 9: Martini Magic, 6-9 p.m., Max’s Tavern at The Basketball Hall of Fame, 1000 West Columbus Ave., Springfield. Join YPS at Max’s Martini Magic and help support the Ronald McDonald House. The event will include a creative selection of cocktails, exquisite hors d’oeuvres, carving stations, and live music. Tickets: $65 per person.
A $10 discount will be given to YPS members who purchase their tickets before May 27. Tickets are limited. For reservations please contact AnnMarie Harding at [email protected]; or by phone at (413) 746-6299, Ext. 381.
n June 19: Lighthouse’s 1st Annual ‘Cue it up for Employment’ Billiards Tournament,  3 p.m., Smith’s Billiards, Worthington Street, Springfield. Doors open at 3; match play begins at 4. Sponsored by: Mercy Medical Center, Burger King, Sisco, and YPS. Tickets: $20 for players; $10 for spectators. Player tickets are limited. For reservations please contact Jeff Trant at [email protected], or call (413) 736-8974, Ext. 101. All proceeds benefit Lighthouse, a division of Human Resources Unlimited, a 501(c)(3) not for profit organization serving disabled and disadvantaged adults.

Departments Picture This

Send photos with a caption and contact information to: ‘Picture This’
c/o BusinessWest Magazine, 1441 Main Street, Springfield, MA 01103 or to [email protected]

Reading Aloud

Reading1Kensington Elementary School in Springfield recently hosted two guest readers as part of Link to Libraries’ ongoing read-aloud Program. At left top, BusinessWest Editor George O’Brien is seen with his fourth-grade class, while left below, Peter Rosskothen, co-owner of the Delaney House and Log Cabin, and a regular participant in the program, reads to another fourth-grade class.
Reading2The read-aloud program is presented six times a year by the nonprofit Link to Libraries, which brings in area business people to read to students in Springfield and Holyoke public schools. Students each receive a book and book bag to begin their own home library, and the school library receives between 175 and 200 new books.








Branching Out

PNCUThe Polish National Credit Union (PNCU) staged a ribbon-cutting ceremony on May 5 to celebrate the grand opening of its new full-service branch location at 25 East Longmeadow Road in Hampden. From left are: Jeffrey Ciuffreda, executive director of the Affiliated Chambers of Commerce of Greater Springfield; PNCU President James Kelly; and state Rep. Brian Ashe, D-Longmeadow.





Check Presentation

GraingerGrainger Co. staff present a $5,000 check from the Grainger Foundation to STCC Student Activities Director Andrea Tarpey and STCC Foundation Director William Kwolek. The Grainger Foundation also presented $5,000, in checks of $1,000, to five local food pantries. More than 1,400 food items donated by the STCC community were divided among the food pantries.





Howdy Awards

gscvbThe 2011 Howdy Awards for Hospitality Excellence, which honor frontline hospitality employees in the Pioneer Valley, were presented at ceremonies at the Log Cabin on May 10. At left, the winners are (from left) Amanda Malone of Chandler’s Restaurant at Yankee Candle Flagship in South Deerfield (Food category); Khia Eagan of the 7-Eleven store in Sunderland (Retail/Business category); Bob Aubrey of the Naismith Memorial Basketball Hall of Fame in Springfield (Attractions category); Elise Wright of the Belchertown United Church of Christ (Public Service category); Melanie Smith of Six Flags New England in Agawam (Howdy Spotlight Award winner); Mary Mercier of the Yardhouse in South Hadley (Beverage category); Tony Rogers of the Comfort Inn & Suites in Ludlow (Accommodations category); Jason Guzman of Valet Park of America in Springfield (Transportation category); and Judy Brinn of Peter Pan Bus Lines in Springfield (Unseen Hero category). gscvb1At below left, Melanie Smith, national tour and travel representative at Six Flags, is seen after receiving the Howdy Spotlight Award with Greg Chiecko of Eastern States Exposition (left) and Peter Rosskothen of the Log Cabin Banquet & Meeting House and the Delaney House. Smith was honored with the Spotlight Award for her ongoing efforts on behalf of the Pioneer Valley hospitality and tourism business. She also serves currently as chairman of the group tour committee for the Greater Springfield Convention & Visitors Bureau, a position previously held by Chiecko and Rosskothen.


Parking Lot Party

1
2
3The East of the River 5 Town Chamber of Commerce (ERC5) welcomed more than 100 people from the business community to a unique networking event, held in the parking lot of the Eastwood Shops in Wilbraham on May 12. The event, the ERC5 Parking Lot Party, was organized based on the belief that all the best business happens in the parking lot, after the official meeting has ended. The party included food, music, a mobile video-game unit, classic cars, a cyber café, and, of course, networking opportunities. From left top: Jocelyn Walker (left) of Turley Publications, Cheri Mills (center) of Webster Bank, and Maureen Turmel of the Gaudreau Group promote the Boston Road Business Assoc., an event sponsor; Eric Rackliffe of AT&T Mobility helps Barbara Kolosowski, from the Springfield Boys & Girls Club, check in on Facebook; Ed Nunez of Freedom Credit Union gears up for a round of Guitar Hero. Games2U served as the Game Time sponsor for the event.











Springfield’s 375th Birthday Bash

Pancake
Neal
Pancake2
Pancake4The City of Homes celebrated its 375th birthday in style on May 14 with a variety of events and activities, ranging from the annual pancake breakfast — still the world’s largest — to a parade that drew more than 1,500 marchers; from musical performances to Civil War re-enactments at the Springfield Armory; from fireworks to ceremonies involving the Massachusetts Army National Guard, which was also celebrating its 375th anniversary. Scenes from the day included, left from top, a look down Main Street as the pancake breakfast commences; Springfield High School of Science and Technology Director of Bands Gary Bernice, far right, who received a commemorative plate for his many contributions to the event, is seen with, from left, Brigadier General Paul Smith, assistant adjutant general of the Massachusetts Army National Guard, U.S. Rep. and former Springfield Mayor Richard Neal, and current Mayor Domenic Sarno; the contingent from Baystate Health makes its way down the parade route; Neal is seen with several graduates of Elms College, which staged commencement exercises at the MassMutual Center that morning.
Pancake4
Pancake 40
canon












More scenes from Springfield’s 375th birthday celebration: left, Donald D’Amour, chairman and CEO of Big Y World Class Markets, receives an honorary key to the city from Mayor Sarno (Big Y, celebrating its 75th anniversary this year, sponsored the fireworks display); below, the contingent from ABC 40/Fox 6 makes its way down the parade route; at bottom, re-enactors prepare to shoot a cannon as part of the ceremonies at the Armory.

Photos from The Spirit of Springfield

Commercial Real Estate Sections
Know the Rules to Avoid Any Unintended Consequences

Carolyn Bourgoin

Carolyn Bourgoin


Maximizing one’s current tax deduction for rental real-estate losses requires planning and an awareness of the maze of rules that must be considered in order to avoid any unintended consequences. Focusing on some of the more overlooked areas will help taxpayers to avoid some of the potential pitfalls in the passive loss rules.
The passive-activity-loss rules were enacted in 1986 as a means of discouraging taxpayers from investing in activities whose primary purpose was to generate losses to offset various sources of income. The PAL rules prohibit offsetting passive losses with income from non-passive activities, such as salary, professional fees, interest, dividends, or income from a business in which the taxpayer materially participates. As a result, losses from passive activities can only be used to offset income from other passive activities. If there is an excess of passive losses over passive income in any tax year, the excess loss is suspended and carried forward indefinitely, until passive income is generated or the property is sold.
One way taxpayers have tried to generate passive income in order to utilize passive losses is by leasing their personally owned commercial property to a related business. Under the passive-loss rules, it would seem that any net rental income generated by this arrangement would be classified as passive income. However, if the taxpayer materially participates in the trade or business to which the commercial building is being rented, then a set of rules known as the self-rental rules will cause the rental income to be recharacterized as non-passive.
The self-rental rule holds that an otherwise-passive rental activity will be treated as non-passive if the activity generates net income and the taxpayer rents that property to a trade or business in which the taxpayer materially participates. A taxpayer is considered to materially participate in an activity if he or she is involved in the activity on a regular, continuous, and substantial basis. This is determined when a taxpayer’s involvement falls under one of seven tests defined in the IRS regulations.
Though net rental income from such an arrangement is recharacterized as non-passive income, a loss from such a related-party leasing activity would not be subject to the self-rental rule and would be considered passive.
Due to the inconsistent results of the self-rental rule, its validity has been challenged by taxpayers in the courts. However, the courts have upheld the self-rental rules, and so taxpayers must plan accordingly taking these rules into account.
Actively participating in a rental real-estate activity may allow taxpayers to deduct a loss of up to $25,000 against non-passive income. A taxpayer will be considered actively participating if he or she makes key management decisions, such as deciding on rental terms, approving new tenants, or approving capital expenditures. The term ‘active participation’ does not require regular, continuous, and substantial involvement.
Additional requirements to qualify for the $25,000 loss allowance include owning at least 10% of the rental property (can aggregate ownership with spouse) and having AGI that doesn’t exceed specified levels.
Taxpayers may want to consider selling an activity that continually generates passive losses. Disposition of an entire interest in a passive activity in a fully taxable transaction will permit the taxpayer to deduct any suspended losses from the activity.  Where the disposition is by gift, however, a different set of rules applies. First, the donor loses the benefit of the suspended losses; second, the tax basis of the transferred property is increased by the amount of any PALs allocated to such interest. In the case of a partnership interest that has been gifted, a donee must increase his outside basis by an amount equal to the donor’s suspended PALs. Thus, the transfer of an interest in a passive activity by gift does not allow the donor to take a deduction for any suspended losses associated with the property.
Qualifying as a real-estate professional is another option that should be explored. If a taxpayer qualifies as a real-estate professional, rental real-estate interests are not automatically treated as passive activities. This testing is done annually. The following requirements must be met in order to qualify as a real estate professional:
• More than one-half of the personal services performed by the taxpayer in trades or businesses during the tax year are performed in real property trades or businesses in which the taxpayer materially participates; and
• The taxpayer performs more than 750 hours of services during the tax year in real property trades or businesses in which the taxpayer materially participates.
A taxpayer does not have to work full-time in real estate to qualify as a real-estate professional. However, a taxpayer must be able to establish by any reasonable means, such as calendars, appointment books, etc., that he materially participates in the operation of a rental real-estate property in order to treat that property as non-passive. Each rental real-estate interest is treated as a separate activity for purposes of the material participation testing unless an election is made to group interests.
This article provides a few considerations for planning how to maximize passive loss deductions from rental real estate. As always, you should consult your tax advisor or legal advisor regarding applying this general information to your specific situation.

Carolyn Bourgoin is a senior manager in the Tax Division of Meyers Brothers Kalicka, P.C., a public accounting firm in Holyoke; (413) 536-8510.

Opinion
The Importance of Summer Jobs

It is mid-May. The last of the area college commencement ceremonies are taking place, and the region’s high schools will be saluting the classes of 2011 in a few weeks. Classes are long over for a few thousand area college undergraduates, and all those high schools will soon be shutting things down for the summer.
Add all this up, and there are a great many young people across the four counties of Western Mass. who are already looking for work or soon will be. It is our hope that, despite a still sluggish economy, many of them will be able to find it.
We have long touted the importance of summer jobs to the overall economic health and vitality of the region, and in this day and age, they are perhaps more critical than ever, and for a number of reasons.
Most importantly, there will likely be more people looking for such positions, primarily because there are fewer permanent jobs for several constituencies, especially those college graduates. And there is also a need — perhaps greater than ever — to introduce young people to this region’s business community and the world of work.
For these reasons and many others, we hope that area businesses, through their own initiative or in concert with organizations like the Regional Employment Board of Hampden County, find the means, the courage, the confidence, or whatever you choose to call it to add a body or two for the summer months. No, the economy isn’t as strong as most would like it be or thought it would be by this time, but bringing on summer help is important to this region’s overall vitality.
Why? For starters, first jobs, or second jobs, as the case may be, do more than put a few dollars in someone’s pocket — although that is an important consideration as well. These jobs can and often do build character and provide lessons that simply can’t be learned in a classroom.
No matter how old one is, he or she almost always remembers their first job, their first boss, and lessons learned about being punctual, showing up on time because other people are depending on them, working as part of a team, and absorbing information about work and life from people who are a few years or several decades older.
Such experiences are priceless, and very often, they are quite enjoyable, whether they come at Six Flags (or Riverside Park, to the thousands of Baby Boom-generation members who worked there) operating a ride or a midway game, at Big Y bagging groceries, at Friendly’s making Jim Dandies and Fribbles, at Rocky’s Hardware loading bags of crabgrass killer into customers’ trunks, or at countless other area companies.
And while summer jobs are important for the young people who get them, they are equally important for the individual businesses that hire them and the region as a whole. That’s because one of the ways to keep young talent in the area is to introduce them to the companies that shape our business community. Meanwhile, it is critical that young individuals acquire the practical skills and people skills they will need to succeed in the modern workplace.
And there’s another important factor at play here. When young people are working and earning a paycheck, they are far less likely to be out on the streets and getting into trouble.
It would be very easy for companies large and small to say that there is just too much uncertainty with the economy to hire any additional help for the summer. It would also be easy for smaller ventures to say that just don’t have the time, patience, or inclination to bring on young people in need of training and direct supervision.
We hope such businesses look beyond what’s easy and do what in most cases is right for them and right for the region, and give a young person — or two, or three — a summer job.

Sections Supplements
Remember That People Work with You, Not for You

It’s been said that it’s lonely at the top. But it doesn’t have to be. Even the Lone Ranger wasn’t alone. He had Tonto. Alexander Graham Bell had Watson. And Thomas Edison had William Hammer. So why is it that so many executives today feel so alone and disengaged?
According to a recent Gallup Management Journal survey of U.S. workers, there are three types of employees: engaged, not engaged, and actively disengaged. The survey reported that 29% of the respondents are engaged, working with a passion and feeling a profound connection to their company. The not-engaged group, those who have mentally ‘checked out’ of their jobs, made up 56% of the respondents. The remaining 15% are actively disengaged, not only unhappy at work but acting out their unhappiness and undermining what their more engaged co-workers are trying to accomplish.
Maybe even more surprising, the study found that the actively disengaged group includes as much as 10% of executive-level employees. The Gallup study showed further that engaged employees are both more productive and more profitable. They tend to stay with their companies longer, are safer, and develop better relationships with the company’s customers. It follows, then, that actively disengaged employees are the ‘one bad apple’ effectively spoiling the whole bunch. And the effects are even more devastating if that bad apple is the person sitting in the executive suite.
What has happened here? Why are so many executives unhappy at work? Experience with unhappy people tells us that, very often, their unhappiness is a result of feeling as if something in their lives is out of control. While each individual case will vary, finding the part of your life that is not in control, not in balance, will help you to become more comfortable with your entire life.
Will Rogers once said that, “if you’re riding ahead of the herd, take a look back every now and then and make sure it’s still there.” Most top-level executives recognize that they didn’t get to the top by themselves. They’re like the turtle on the fencepost. He doesn’t know how he got there; he just knows he had help. Here are some tips to find a little more peace in the corner office.

• Recognize that no one works ‘for’ you. They may work for themselves, they may work for their family, or they may work for your customers, but they don’t work for you. They work with you. Developing a sense of team, shared responsibility for success, and shared accountability for non-success will go a long way toward making you a trusted part of the team again.

• Develop a culture of caring. Make friends at work. Find your ‘Tonto.’ The Gallup survey showed that fully 76% of engaged employees strongly agreed with the statement “I have a friend at work with whom I share new ideas.” It doesn’t matter what your position is in your company. People don’t care how much you know until they know how much you care. Ask them about themselves. Then shut up and listen to the answers.

• Create a controlled sense of urgency. Athletes understand this concept beautifully. Football players respond to the snap of the ball with a controlled sense of urgency. Basketball players, hockey players, and baseball players all understand the urgency that must accompany the missed shot, the face-off, or the crack of the bat. A controlled sense of urgency will energize both you and your team.

• Persist. In his book, Half Time — Changing Your Game Plan from Success to Significance, Bob Buford says that there is nothing in life less important than the score at halftime. No matter what your age, your position, your success, or lack thereof, you have the opportunity to do new and exciting things with your life in the second half. Re-evaluate, reinvent, reposition, and go for it.

• Have fun. Join the ‘Compliment of the Day Club.’ Find somebody doing something right, every day, and celebrate it publicly. It’s easy to find people doing things wrong. Change the lenses through which you view your company. Look for the good, not the bad. Change your perspective — and celebrate!

Bottom Line
For anyone who has been there, the top spot in a company can be a lonely place. Typically they have worked hard, made sacrifices, and dedicated themselves to their job and their company. Then they get there and wonder, is this all there is? Now what?
Both personally and professionally, senior-level executives need to repeatedly take stock of where they are. You must recognize and remember that you didn’t get there alone. You must re-engage yourself in your life, both at work and at home. You must remember that your purpose lies in your service to others, to your family, to your employees, and to your customers.
You must care. Do that, and it won’t be so lonely at the top.
Good luck.

James S. Bain, MBA, is an author, speaker, consultant, and coach. He is the founder of Focus on the 5, a division of Falcon Performance Institute, a consulting and corporate-training firm focused on productive performance; www.falconadv.com

Sections Supplements
The B-G Companies Continue to Make Degrees of Progress

James Reidy, operations manager of B-G Mechanical Services

James Reidy, operations manager of B-G Mechanical Services

The B-G Companies, launched as a small plumbing outfit more than 80 years ago by a German immigrant, remained a small family shop for decades afterward. But the past 30 years have seen significant expansion of the HVAC venture, which now boasts an impressive footprint across New England. Today, it’s making a name for itself in energy-efficiency projects, being sure to stay on the cutting edge of an industry that remains highly competitive.

It may no longer be a family business, but B-G Mechanical Services still feels like family to James Reidy.
“There are a lot of long-time people here,” said Reidy, the Chicopee-based company’s operations manager. “I’m one of the newer people, and I’ve been here 11 years.”
That stability speaks to the long-term success of an HVAC firm launched more than eight decades ago which boasts an impressive footprint in New England. Today, the B-G name — which includes sister company B-G Mechanical Contractors — is backed by the clout of its parent company, Pennsylvania Power & Light Corp. (PPL), one of the largest energy conglomerates in the U.S., which bought the outfit in 2000.
B-G is comprised of several divisions that handle very different types of work, Reidy explained.
“Here in the service division, we do smaller projects, and the crux of our business is contract maintenance,” he explained. “We’ll go to your building, change your filter, check your belts, and do whatever else is needed for your equipment to maintain it. When we see something wrong, we’ll let you know, and can hopefully repair that for you.”
A second division handles special projects, including design-build work for existing customers and smaller projects up for bid, up to around $1 million, Reidy explained. “They have engineering expertise and guys who are equipped to go out and do smaller projects.”
Meanwhile, B-G Mechanical Contractors performs mainly bid and spec work for larger projects, he explained, for both private companies and municipal properties.
“Our business contracting does a lot of school work; that seems to be a good niche for us,” Reidy said. “Plastics is very big around here, and we have a lot of customers involved in that, and we have a lot of customers in the printing industry, too.
In addition, “if a town needs a contractor, we’re big enough to handle just about any need from any town around here,” he added. “We’re unionized; if we really need extra manpower, we can call the hall, and hopefully they’ll have a few guys on the bench, ready to come to work.”
Just as B-G has been ready to answer the call for the past 80-plus years.

Steady Growth
B-G was started as a family business in the 1920s by German immigrant Bruno Goeldner. In 1956, he passed it on to his son, William, who incorporated the company in 1957. William’s son, Robert, joined the company in 1960 and became CEO upon William’s retirement in 1969. That was when what had been a small outfit began to grow and expand.
In 1970, Pioneer Plumbing and Heating was formed, prospering until the late ’70s, when it was merged with what had long been known as Bruno Goeldner Plumbing and Heating. The new entity was incorporated as B-G Mechanical Contractors Inc.
“Bob built B-G from a little plumbing shop into one of the premier mechanical firms in all of New England,” Reidy said. “In addition to B-G Mechanical Contractors, he started B-G Service, Titan Mechanical in Hartford, and Millennium Builders in Rocky Hill. Those were his four basic companies. He really built it from a mom-and-pop plumbing shop to a real contracting firm. He turned it into what it is today.”
In 2000, Robert Goeldner sold his companies to PPL. “Pennsylvania Power and Light owns 13 contracting companies from Virginia to Boston,” said Reidy, noting that the conglomerate recently bought Tennessee Electric Co. and Louisiana Power & Light Co.
Locally, B-G’s focus is mainly on commercial and industrial work, he emphasized, “but we have occasionally been involved in homes — bigger homes that have commercial systems in them.” Larger customers range from UMass and Holyoke Community College to Hartford’s post offices and the city of Springfield.
We’re fortunate that we have UMass; there are a lot of projects up there,” Reidy said.
“We also do a lot of work at Yale, which has a big endowment and is always doing projects. They’re a good customer, and we like dealing with them.”
These days, in the wake of the recession, “we find that municipalities are strapped; budgets are cut because tax revenue is down, and towns don’t have the money to spend on infrastructure.” But having a wide range of services and a broad client base helps shelter the company somewhat.
“We’re fortunate that, even with the downturn in the economy, we’re diversified enough to survive,” he said. “If people don’t want to replace a system, they’ll service parts of it. So it’s one end of what we do, or another. It’s busy.”

Lean and Green
He’s especially excited about the company’s forays into alternative-energy projects, such as the recent installation of new boilers and and other equipment for Springfield’s municipal buildings after the city undertook what is known as an ‘energy makeover.’
“There are companies that will come into a facility, or a city like Springfield, and do an energy audit on all the buildings, and come up with recommendations on how to save a certain amount of money,” Reidy said. “Then they’ll turn around and give you guarantees on that. Then a contractor — in this case, B-G — will come in and install these energy improvements.” The company has also completed similar work for the Worcester Housing Authority.
In addition, “we recently completed a geothermal project right here in Springfield, for the Local 7 electrical union,” Reidy said. “We installed a geothermal refrigeration system that heats and cools their building, and they’re receiving good savings from that installation.”
B-G has also begun taking on more photovoltaic work, such as the installation of 100 rooftop solar panels at the Hampshire County Jail.
“That’s a fast-growing industry,” Reidy said. “I think people are starting to pay attention to efficiency all the way down the line, from large projects to small pieces of equipment for homes.
“We’ve done quite a few green-building projects,” he continued. “Its time has come, as people keep looking for ways to save money. It’s a perfect storm, if you think about it: fuel costs are up, people are more aware of the environment now, and conservation is kicking in.”
That economic consideration is key, though, to getting many people to move toward energy-efficient solutions. “In my own experience, I converted from oil to gas in my home this year and saved 50% on the fuel bill,” Reidy said. “That’s a quick payback, and that’s what people want, a quick payback. They want to know, ‘how many years will it take for this investment to pay me back?’ Energy efficiency today is huge.”

Up to Speed
Even as B-G embraces these trends, it has seen the HVAC field in general become more challenging on many levels, but more exciting as well.
“The speed at which jobs get done has increased dramatically; everything is faster, faster, faster,” Reidy said. “And the computer has changed the building automation controls amazingly. Every piece of equipment today has some kind of plug-in computer board. It makes troubleshooting the equipment so much easier. It reminds you of when service is due, reminds you of filter changes … all that is done through the computer today; it’s all automated. That’s probably the biggest change in the industry.”
In addition, he said, “there have been a lot of changes in the way pipes are put together — quicker, faster, better — that saves labor in projects.”
Being faster also means staying nimble against what has become stiffer competition in recent years, he told BusinessWest.
“We’re finding that competition keeps you moving faster because, if you’re not out knocking on doors, someone’s going to be out there in front of you,” he said. “We’re finding, when we bid on projects here in Springfield, guys from Rhode Island, Boston, and New York are here to bid on the work, because they know the work is here.”
In other words, even a struggling economy hasn’t cooled off business too much for this ‘little plumbing shop’ that has become much more.

Joseph Bednar can be reached at [email protected]

Sections Supplements
Amherst Construction Company Has a Solid Foundation

Donald Teagno, left, and Louis Gallinaro

Donald Teagno, left, and Louis Gallinaro say the majority of the work handled by Teagno Construction is in residential settings.

When Donald Teagno was young, he never dreamed he would preside over an award-winning construction firm that would weather three recessions, employ 20 people, and specialize in historic renovations, museum work, and other niche services.
In fact, when the founder and president of Teagno Construction Inc. (TCI) in Amherst graduated from the UMass School of Education in the early ’70s, his plan was to teach English.
“I taught for six months at the junior-high-school level,” he recalled. “But I was in a fairly conservative school district, and I couldn’t use the creative techniques I had been taught at UMass.”
After that experience, he decided to embark upon an entirely different pathway that would allow him to utilize his natural talents. “I had always been pretty handy, and I started working as a carpenter for a developer in Amherst,” he said.
While doing so, Teagno became acquainted with a few local architects who needed work done on their own homes. He accepted one job at a time that included making custom furniture for some of his clients. By 1974, word of mouth had spread, and he began operating under the business name ‘Donald Teagno Building Contractor.’
“I was a lone carpenter and a sole proprietor,” he told BusinessWest. “When I became busier, I took on a partner. And little by little, the jobs got larger until I had three or four people working for me. But I had no preconceived notions that I would end up where I am today.”
However, by 1985, the company had grown substantially, and he incorporated under the name Teagno Construction. But he continued working in the field alongside his employees until it became necessary for him to remain in the office to give estimates and keep up with up with his payroll and other paperwork.
Leaving the construction sites to do office work was not an easy transition for the craftsman. “There are certain times during our company’s history when we made major leaps, and his was one of them,” Teagno explained. “But it was very difficult for me to delegate work to other people; I wanted things done in a certain way with a certain quality. Little by little, I was able to relax, once I was sure my reputation was being supported by my employees. But it was a slow process.”
In the early years, he worked almost exclusively with homeowners, putting on additions and doing interior renovations. “It was almost all negotiated work, but in 1985 I started doing larger jobs and branched out into multi-family work and the competitive market. And after about 10 or 15 years, I had built a reputation by doing unique projects,” he said. “We are not famous for it, but we have jacked up buildings to replace foundations, which we started doing in the ’80s.”
One of those jobs resulted in some recognition. TCI is certified by the state as a historical contractor, and its work on an 18-unit row house on South Street in Northampton won an award for historic preservation.
“We did a total renovation and extensive structural repairs there,” he explained. “The building was sliding down, and we had to pick up the foundation, level it, then pour a new foundation underneath it, which can cause some of the plaster inside to crack. These jobs are especially challenging, as it is really hard to figure out their cost. In the process of picking up a house, you find its weak points, so you have to look at it carefully to determine any problems that may arise. In the worst-case scenario, a project will become cost-prohibitive.”

On the Home Front
TCI’s portfolio is diverse and includes work in museums and local colleges. “We even built a ski lodge — the Swift River Inn in Cummington — which is now a school,” said general manager Louis Gallinaro. “And our marquee project on the industrial side was building All Saints Church in South Hadley.”
But the majority of the company’s projects have always been in the residential setting. It is in this realm where the business began and the reason TCI remains so sensitive to its customers’ ideas, thoughts, and feelings.
“Our residential work all started with my reputation for quality work and attention to people’s needs,” Teagno said.
In fact, almost 90% of his work comes from customer referrals. He does little advertising and relies mainly on word of mouth.
Teagno says he has been able to weather three recessions, two of them quite severe in nature, due to his company’s diversity, his commitment to listen closely to what customers say they want, and his quality work. In fact, these are core values that are adhered to during every project, although, on commercial jobs such as restaurant renovations, timing sometimes takes precedence.
“When you listen to people closely, you are able to do what they want in the way they want it,” Gallinaro explained.  “Most homeowners have never done this type of work before, and they want to be educated about the entire process.”
Teagno says his employees take the time to inform and explain exactly what they are doing each step of the way, which helps clients feel comfortable.
“Each customer is a whole new experience. We don’t just build things, we have relationships with our customers. And you can’t put a price on a relationship,” he said.
“We want them to have a good experience, so we do the absolute best job we can. Listening to our customers is not lip service for us, and it’s not always in our best financial interest. It would be easier to cut corners to save money, but we don’t do that.”
He says most homeowners are more concerned about quality workmanship than the length of time a project will take to complete.  Working in the industrial/commercial arena is a different story, however, as venues such as restaurants have opening dates and tight timelines.
Competitive bidding for such jobs makes up about 25% of TCI’s portfolio, and results in added benefits for residential customers. “It keeps our pencils sharp and allows us to give more value when we negotiate work with homeowners,” Teagno said.

Making History
TCI Inc. has done a considerable amount of work in local museums. Its most noteworthy project was a renovation made to the Emily Dickinson Museum in Amherst.
It was built as a private residence around 1856 and is the site where Dickinson composed the majority of her 1,800 poems. “We helped create the visitor’s room within the structure. One section was renovated extensively, but we left portholes in some of the wall sections so people could see how the building was initially constructed,” Gallinaro said.
He told BusinessWest that it was a privilege to work in such a historic setting. “We got to walk on hallowed ground in a building that is on the state and federal register.”
However, working on such old structures presents a stern set of challenges.
“Historic buildings were not built to the same standards we have today; in order to do the work, you need a good foundation, which is how the whole thing started,” Teagno explained, alluding to his firm’s diverse specialty work and the first time he had to raise a building to lay a new foundation. “I was brought in to make some repairs when I was on my own, and the jobs I got after that became increasingly challenging.”
The company is also responsible for renovating the Words and Pictures Museum in Northampton, which has since closed its doors. “The building had all kinds of structural issues. It had been renovated many times and was compromised over the years,” Teagno said.
TCI has also done work at local colleges, which runs the gamut from dormitory renovations to building new science labs and structures, such as an 18,000-square-foot classroom and administration building for the Bement School in Deerfield. Another noteworthy project was the construction of a 10,000-square-foot day-care center for Mount Holyoke College.
“We have also done a number of renovations for medical and dental facilities,” Gallerino said. “Nine years ago, we converted the gas station across the street into a successful practice. The building had been closed for years before we started the work.”
In addition, the company has built and renovated many area eateries, sometimes working in the same building more than once. “Restaurants are usually complicated because they involve a lot of equipment along with special heating and plumbing requirements and fire-safety issues,” Gallinaro said. “And the people we work with all have different needs.”

Plane Speaking
But no matter who their client is, their approach remains the same.
Teagno’s employees go in with an ear to the ground, making sure they understand the meaning behind a customer’s words so they can transform their dreams into reality.
It’s an interesting way to do business and perhaps not that far afield from the creative teaching methods Teagno wanted to employ long before he started his unique construction company.

Sections Supplements
Construction Industry Benefits from Manufacturing Deduction

Cheryl Fitzgerald

Cheryl Fitzgerald

What was once an incentive for manufacturers who exported now benefits many more taxpayers. Better yet, you don’t even need to export to benefit.
A tax incentive enacted to help offset the repeal of a tax break for U.S. exporters actually benefits many contractors and engineers as well. This tax incentive provides a deduction for many U.S. businesses that’s allowed for both regular tax and alternative minimum tax (AMT) purposes. The deduction has become known by many different names. It’s been called, among other things, the ‘U.S. production activities deduction,’ the ‘domestic production activities deduction’ (DPAD), and the ‘domestic manufacturing deduction’. For simplicity’s sake, we’re calling it the DPAD deduction.
The DPAD deduction equals a percentage of the net income from eligible activities — 9% after 2009. However, the amount of the deduction for any tax year may not exceed the taxpayer’s taxable income or, in the case of individuals, the taxpayer’s adjusted gross income.
As noted above, the DPAD deduction equals a percentage of the net income from eligible activities. Among the more common eligible activities are:
• The manufacture, production, or growth of tangible personal property, in whole or in significant part within the U.S.;
• The construction of real property in the U.S.; and
• The performance of engineering or architectural services in the U.S. in connection with real property construction projects in the U.S.
Purely sales activities aren’t eligible for the deduction, nor are purely service activities, except for construction, engineering, and architectural services.
Construction activities are eligible for the DPAD deduction, but only if the construction is of real property performed in the U.S. The real property may consist of residential or commercial buildings; permanent structures (like docks and wharves); permanent land improvements (like swimming pools and parking lots); oil and gas wells, platforms, and pipelines; and infrastructure (like roads, sewers, sidewalks, and power lines). Real property doesn’t include machinery unless it’s a “structural component” — for example, an elevator.
Examples of businesses conducting eligible construction activities are residential remodelers; commercial and institutional building construction contractors; foundation, structure, and building exterior contractors; structural steel and pre-cast concrete contractors; and electrical, plumbing, heating, and air-conditioning contractors.
Eligible construction activities don’t include tangential services such as hauling trash and debris, and delivering materials, even if the tangential services are essential for construction.
Construction includes ‘substantial renovation,’ but not decoration (or redecoration).
Substantial renovation does not include mere cosmetic changes, such as painting. However, painting is an activity constituting construction if it’s performed in connection with other activities (whether or not by the same taxpayer) that constitute the erection or substantial renovation of real property.
For purposes of the rules allowing the DPAD deduction for U.S. real property construction activities, real property construction includes substantial renovation of real property. Substantial renovation means the renovation of a major component or substantial structural part of real property that materially increases the value of the property, substantially prolongs the useful life of the property, or adapts the property to a new or different use.
For example, a plumbing contractor’s installation of a plumbing system in a new building may qualify as a construction activity eligible for the DPAD deduction. However, replacing the fixtures in the bathroom of an existing house won’t qualify because the job isn’t connected with a construction activity — unless the work is performed as part of a substantial renovation.
The DPAD deduction is allowed to all taxpayers — individuals, C corporations, farming cooperatives, estates, trusts, and their beneficiaries. The deduction is passed through to the partners of partnerships and the owners of S corporations (not to partnerships or the S corporations themselves), and may be passed through by farming cooperatives to their patrons. And, despite the deduction’s history, it’s fully available to taxpayers who don’t export.
In addition to taxable income limitations, the amount of the DPAD deduction can’t exceed 50% of the business’s ‘W-2 wages’ paid to employees working in the qualified activity. This means that businesses operated as sole proprietorships or partnerships with no employees aren’t eligible for the deduction.
There’s a lot more to the DPAD deduction — for example, determining whether your particular business construction activities are eligible for the deduction, how to compute the net income from activities that are eligible, and how to determine the amount of the deduction when you’ve got income from both eligible and ineligible activities. The statutory rules are complicated, and the IRS has issued voluminous — and equally complicated — guidance on those rules. You should contact your accountant if you think that your constructing business activities may fall into a category that would allow for this deduction.

Cheryl Fitzgerald is a senior tax manager with the public accounting firm Meyers Brothers Kalicka, P.C., in Holyoke; (413) 536-8510.

Departments People on the Move

Jason Randall has been named Director of Human Resources at Peter Pan Bus Lines of Springfield. He will supervise the Human Resources and Benefits Administration departments, handling the needs of more than 800 employees at its bases of operation in Massachusetts, Rhode Island, Connecticut, Greater New York/New Jersey, and Washington, D.C. locations.
•••••
Monson Savings Bank announced the following:

Lisa Gerulaitis

Lisa Gerulaitis

• Lisa Gerulaitis has been appointed a Mortgage Originator; and
• Marline Charette-Strange has been appointed a Mortgage Originator.

Marline Charette-Strange

Marline Charette-Strange

•••••
Interior Designer Sarah Sopelak was among the 31 recent winners from the national California Paints’ Color Challenge. Two of her designed color schemes were selected by three interior-design judges among thousands of applicants. Her color schemes can be viewed at www.californiapaints.com/designergallery/sarahsopelak.html. Sopelak works as an interior designer with both Jablonski DeVriese Architects of Springfield and Lexington Group Inc. of West Springfield. She has become a LEED Accredited Professional (Leadership in Energy and Environmental Design), and is an allied member of the American Society of Interior Designers. The concept for her winning interior color scheme is based on the tropical fruit mango. Satellite, her winning exterior color scheme, is based on the concept of the Earth’s atmosphere, the exosphere.
•••••
Brian Wolf

Brian Wolf

Brian Wolf has joined Hatch Mott MacDonald in Holyoke as a Principal Project Manager. He will direct many of the firm’s projects to ensure the best possible results are done on time and within budget, and meet client expectations while maintaining safety and quality.
•••••
Personal Fitness Trainer Lynne Marie Wanamaker has joined the Northampton Athletic Club. Wanamaker will create custom exercise programs for adults who want to be stronger and live longer.
•••••
Doug Coombs

Doug Coombs

Doug Coombs, a Sales Associate in the Coldwell Banker Residential Brokerage office in Longmeadow, has been recognized with the Coldwell Banker International President’s Elite Award. The distinguished honor is awarded to the top 1% of approximately 90,000 sales associates worldwide in the Coldwell Banker system. With more than 30 years of real-estate experience, Coombs has created marketing systems to help sell houses across the spectrum. These systems helped him sell more than 70 houses last year, five times the national average, and placed him in the top 10 of all Coldwell Banker agents in New England.
•••••
Attorney Kelley Cooper Miller

Attorney Kelley Cooper Miller

Attorney Kelley Cooper Miller has joined Royal LLP of Northampton, serving in the areas of ERISA law, employee benefits, and taxation matters.
•••••
John Rogers, Associate Vice President for Institutional Effectiveness at American International College, Springfield, was recently recognized at a conference in Montreal. Rogers and his colleague, Khim Sim, a professor of Accounting at Western Washington State University, presented a research paper at the annual conference of the Decision Sciences Institute. Rogers and Sim received an award for the best academic paper in Application of Management Theory, one of five papers to receive awards out of 170 presentations at the conference. The annual conference draws academic researchers from around the world, and papers are peer-reviewed for acceptance and deal with all areas of management science, including financial modeling, consumer behavior, operations management, and organization behavior and systems theory. Rogers and Sim studied the use of lean and Six Sigma techniques to reorganize and dramatically improve productivity at Callaway Golf, formerly the Spalding plant in Chicopee. Their field study showed how management was able to engage both workers and staff of the plant in a comprehensive program of organizational change.
•••••
The Lathrop Communities announced the following:
• Shardool S. Parmar, President of Pioneer Valley Hotel Group, has been named to the Board; and
• Judith Rabig, Vice President of Research and Innovation at the Overlook Institute, Masonic Health Systems, has been named to the Board.
•••••
The Quabaug Corp. in North Brookfield announced the following:
• Eric Rosen has been named President and Chief Operating Officer;
• Nancy Beaudoin has been named Wellness Manager;
• Daniel Fleck has been named Process Chemist; and
• Leon Jablonski has been named Utility Supervisor.
•••••
Gisella Caputi-Zawasky has been promoted to Manager at the TD Bank branch office at 958 State St. in Springfield.
•••••
O’Reilly, Talbot & Okun, with offices in Springfield and Westborough, announced the following:
• Robert Kirchherr has been promoted to Principal;
• Edward Weagle has been promoted to Associate; and
• Valerie Tillinghast has been promoted to Associate.
•••••
Westfield Bank announced the following:
• Denise Begley has been promoted to Assistant Vice President of Retail Operations and Customer Relations;
• Kelly Pignatare has been promoted to Assistant Vice President of Small Business Sales; and
• Cristina Bussell has been promoted to Assistant Vice President and Human Resources Manager.
•••••
Katya Berezovskaya

Katya Berezovskaya

Katya Berezovskaya has joined Country Bank as Retail Lending Development Officer. She has more than 13 years of experience in the finance industry and an extensive background in residential lending. Prior to joining Country Bank, she worked with TD Banknorth Mortgage Group and Bank of America Home Loans.
•••••
Michele Lincoln

Michele Lincoln

Michele Lincoln has joined Kitchens by Chapdelaine as a Designer. She holds a degree in architectural design, CKD accreditation from the National Kitchen and Bath Assoc., and has more than 23 years of experience in the kitchen and bath home-remodeling industry.

Sections Supplements
Two Generations Build on Laplante Construction’s Solid Foundation
From left, Ray and Bill Laplante

From left, Ray and Bill Laplante say their family has built a strong reputation over five decades in business.

Ray Laplante says he’s always been more of a “hands-on guy.”
He told BusinessWest that he was following in his father’s footsteps by starting his own framing and carpentry company back in 1964, and that, while he would subcontract some work for his dad’s firm — called Albert Laplante Construction — his own namesake business went through the roof in the early 1970s.
“When he got out of the service, my older brother went to work for our father,” he remembered. “And when they hired a project manager, there wasn’t really room for me to be there all the time. Even though I was on my own, they did hire me a few times for sub jobs.”
It was a handful of spec houses that he put up 40 years ago, though, that paved the way for Laplante to find his niche in the home-construction market, and he went on to build many such properties in East Longmeadow, Longmeadow, and Wilbraham. “That’s when my business took off,” he said.
But even though his business, R.E. Laplante Construction Inc., started to develop a reputation for fine home craftsmanship that endures to this day, it was his desire to be out in the field that prompted one of his biggest decisions in the company’s almost-five-decade history.
His son, Bill, currently the company president, went to college to get an economics degree. “Basically, I started working here when I was 12 or 13,” Bill said. “I would come after school, during school vacations, and continued that throughout high school.
“During college,” he continued, “I was still in the field, framing or doing finish work, and continued that after I graduated. But in four or five years’ time, I made the transition into the office, doing a lot of the day-to-day functions, and then eventually sales.”
As Bill told the story, Ray smiled and added, “I’m a framer, a carpenter. I don’t have any kind of management education. Although the business was very successful, my plan always had been for him to come in, and bring the business up to that level.”
And that level, as the elder builder called it, was for his son to take over the behind-the-scenes (and front-of-house) operational aspect of Laplante Construction, while he himself builds on the foundation he created and nails down the strategy that continues to bring success to the family business.

Father Knows Best
As president, Bill said, his job is not just to make sure all the bills get paid — “all the day to day financials,” as he called it — but also to be the top-tier salesman for the company. Which is easy when his number-one selling tool happens to be the man who built the reputation he’s pitching.
With a history of building homes that he designed himself, Bill called his father’s expertise “invaluable.”
“He meets with the customer, listens to them, and has an incredible knack for design and for coming up with ideas,” Bill said. “He can take a look at something, especially in renovations, and come up with the ‘good idea’ for that specific project.”
Ray added that some 90% of his clients don’t in fact work with an outside architect. “So when people call us, they’re looking for ideas and for layouts,” he added. “And we have that capability here — we can put it on the computer and do layouts. My brother, Paul, does all the CAD drafting, which we do in-house. Which is great for our customers because we can take them from the design stage all the way through to completion.
“We’re not architects,” he clarified, “but both Paul and I are very knowledgeable with regard to framing, structural needs, and putting things where they need to be. When we run into situations where we need an engineer, we will hire one, but a lot of it we can do ourselves.
“And we do that design work for a fraction of what you would expect a professional architect or designer to do,” he added, emphatically.
As a result of the economic downturn, Bill did say that he’s noticed an overall shift in priority, from new construction back to renovations. “People are staying put, and putting money into their existing homes,” he explained.
But while other firms might have historically shied away from smaller-profile jobs, focusing on bigger budgets and entire houses, Laplante has always made it an unofficial policy to take on all work that met its criteria for a job well done, no matter the size.
“This has always been the case,” Bill said. “We never let go of renovation, remodeling, and new-addition projects.
“Through the years,” he went on, “you get a dip in the economy, or a recession, and renovations pick up. Some builders, when they get busy, might not want to have to deal with the $20,000 remodel job; we always did, no matter how busy we were — just for that reason, to keep the company diverse. And this has served us well.”
Just because a project might be termed a renovation, Ray noted, doesn’t necessarily mean it’s a small-scale project. “Some of these types of work can add up to $500,000 or $600,000.”
In addition, Bill said that a key facet to broadening the horizons for a building company is to always keep pace with developments in the industry. To that end, he has undertaken the necessary coursework through the National Assoc. of Home Builders to receive the designation as a certified green professional. What this means, he explained, is that his role as salesman for the firm now is fully compliant in all that a customer should and would want to know about available green technologies, processes, and products for their project.
“More and more people are looking for it these days,” he said. “But more than just using the word ‘green,’ I’d say that what they are after is energy efficiency. And they are looking for a payback on those investments.”
The key is to look at those technologies and discover what will give the payback that his clients expect, he said, whether that be spray-foam insulation, higher R-value windows, different construction techniques, or siting the house to take full advantage of the sun.
“There are a lot of ways to reduce the energy costs on a new home,” he added. “The nice thing is, we will give our customers that whole array of different products and technologies, and then help them make an informed decision, to decide if it works for them personally, or fits into their budget. That’s really why we tried to get out in front of the green-building process.”

The Family Way
“A lot of people that we work with aren’t price shopping,” Bill told BusinessWest. “They come to us through word-of-mouth referrals, and they trust that we’re going to give them a high-quality product at a fair price. We will bid against other contractors, but one thing we won’t do is compromise what goes into that house.
“I’d say that 75% of our business is just through word-of-mouth referral,” he continued. “That, and the reputation my father has built up over the years of being a high-quality and fair, responsible builder.”
To prosper in an industry that has suffered perhaps more than any other sector in this down economy, both men agreed that the best tack has been to proceed with business as usual. Provided, of course, that one has a track record like the Laplante company.
“It ultimately comes down to trust,” Bill stated. “In many cases this is the largest investment that someone will make in their lifetime. There are so many ways that builders can cut corners, to reduce price or increase their profit, and ultimately it comes down to being able to fully place your trust in the person you’re working with.”
To illustrate that point, Ray told of a recent meeting with a client, in this case someone with whom Laplante has worked in the past.
“We bid on this job; I think it was $80,000 or $90,000,” he said. “Now, they also had gotten a price of $20,000 less, and they wanted to know why. So they called me up and asked if I would go over the price bids. I put them both on the table. The other contractor hadn’t figured in painting, and hadn’t added a number of things — different materials. None of it was written into their contract. We try to be reasonable with our allowances, and because of that level of trust, we are doing that job now.”
Adding to their offerings as homebuilders, father and son have branched out both geographically and in their building envelope. Clients have asked them to build houses on Cape Cod, as well as light commercial structures.
But that doesn’t mean the pair are changing their direction at all. Rather, they’re just doing what their customers have asked of them. And when the conversation arrives at the next generation of Laplantes that might bring the company into the fourth generation of builders, the pair smiled. They aren’t ready to hang up their hammers yet.
Ray said he’d like to have the chance to play a bit more golf, but there’s plenty of time for that in the future.
“My main priority is to maintain the Laplante reputation,” he said. “That’s all I’m looking for.”
When the business of building homes can fall back on more than 40 years and multiple generations of service, that’s a pretty good sign this family is doing it the right way.

Features
As UMass Football Ascends, Question Marks Linger

UMass Athletic Director Jon McCutcheon

UMass Athletic Director Jon McCutcheon says there are risks in most all scenarios involving football at the university, but far more potential rewards with joining the MAC.


UMass administrators say the school’s planned move up a notch to the Football Bowl Subdivision (FBS) will provide the university with more prominence and legitimacy in the Bay State, and also improve the overall bottom line for football, meaning, at least for the immediate future, that it will likely lose less than it does now. But there are some who believe that both the math and geography — a university in Amherst and a football stadium 90 miles away in Foxborough — don’t work with this gambit.

‘Risk-reward.’
That’s a phrase, or descriptive adjective, used quite frequently in business, sports, or, in this day and age, the business of sports. It’s been deployed to categorize everything from golf holes to NFL draft selections, and implies that, for those willing to assume risk, there are potential rewards.
It’s also been heard with reference to UMass Amherst’s recent decision to make the move from what’s known as the Football Championship Subdivision (FCS) and the Colonial Athletic Assoc. (CAA) to the Football Bowl Subdivision (FBS) and the Mid-America Conference, or MAC. And it’s being used appropriately, said Jon McCutcheon, athletic director for the school.
“There are possible rewards, and there certainly are risks,” he told BusinessWest, adding quickly that what many are overlooking in the discussion of the merits of this move — and there’s been quite a bit of it — is that this phrase can and must also be applied to most all other options involving UMass and its football program, including the status quo, staying in the CAA.
“There are risks to just staying where we are, and there are fewer potential rewards,” he said, referring, in this case, to purely financial considerations.
Elaborating, McCutcheon and UMass Amherst Chancellor Robert Holub said there is movement within the CAA — some New England teams moving out or dropping football altogether, and additions coming with schools hundreds of miles to the south — that will make staying in that conference a more-expensive proposition for the university (more on that later).
Meanwhile, staying in the FCS will not offer UMass the same revenue-enhancing possibilities — from playing in a much larger stadium to securing larger guarantees for playing bigger non-conference rivals (such as Michigan, which the Minuteman played last year in Ann Arbor), to gaining a share of the MAC’s TV money from ESPN — that making the move will provide, said Holub.
“In middle conferences such as the MAC, you almost always lose money on football,” said the chancellor, who stressed repeatedly that finishing in the black is a feat reserved only for the biggest and most successful programs on the gridiron. “But you can wind up losing less. Your bottom line can be better.”

UMass Chancellor Robert Holub, left, with Robert Kraft, owner of New England Patriots

UMass Chancellor Robert Holub, left, with Robert Kraft, owner of New England Patriots, at last month’s announcement that the university had moved up to the Football Bowl Subdivision.

Still, this move to the MAC comes with a large number of ‘ifs’ that are already being contemplated by students, alumni, and college football followers. Indeed, there is mostly conjecture, and hardly any guarantees, about whether:
• MAC schools like Akron, Buffalo, Bowling Green, Temple (there’s a little history there from basketball), or Kent State will resonate with those abovementioned constituencies and prompt them to travel to Gillette Stadium in Foxborough, where most of the UMass games will be played;
• The university can gain some attractive non-conference games with area schools like Boston College and UConn and national powers like Michigan, which certainly seem more likely to be better draws than Ball State and Western Michigan;
• The estimated 100,000 alumni living within 30 minutes of Foxborough will become regular attendees of games; or
• The 2,500 to 3,500 UMass Amherst students who attended games on campus last fall will make the trek across the state to see their school play.
Considering these questions and others, Andrew Zimbalist, the noted sports economist and professor at Smith College, summoned his own adjective to describe the university’s gambit: “problematic.”
Hinting strongly that he believes there are too many risks and not enough potential rewards from this move, Zimbalist told BusinessWest that perhaps his biggest concerns are with simple geography, or, to be more specific, the 90 miles between the Amherst campus and Gillette Stadium.
“That’s an hour-and-45-minute drive, and to me that’s a parody of what college sports have become,” said Zimbalist, author of several books, including one titled Unpaid Professionals: Commercialization and Conflict in Big-Time College Sports. “The idea in college sports is that it was an entertaining distraction for the students after a hard week of cerebral work; it was a way a school could create some school spirit and a deeper sense of community. In my knowledge, there is no other school, among the 1,000-plus schools in the NCAA, that has a football stadium, or any other kind of stadium, an hour and 45 minutes away from campus.
“The longest drive I know about is the one at UConn — it’s about a half-hour from Storrs to East Hartford,” he continued, making the first of many unfavorable comparisons to the University of Connecticut’s football upgrade to the Big East, what’s known as a BCS, or Bowl Championship Series, conference. (The Huskies played in the Fiesta Bowl in January.)
Overall, there are many other concerns beyond geography, said Zimbalist, noting everything from the cost of getting the marching band to Foxborough to the prospect of paying much more for a head coach.
“It’s a difficult transition to make even when everything is done properly and even when you upgrade to a BCS conference,” said Zimbalist. “There are no guarantees, and you end up spending a lot more money.”
For this issue, BusinessWest takes an indepth look at the game plan for UMass Amherst, and breaks down those risks and the potential rewards.

Gaining Ground
The Mid-America Conference is certainly well-named. With the exception of Temple, located in Philadelphia, the other 12 current schools are all hundreds of miles to the west of Amherst, in the middle of the country.
There are six schools in Ohio — Akron, Bowling Green, Kent State, Miami, Ohio University, and Toledo — and also three from Michigan (‘Central,’ ‘Eastern,’ and ‘Western’), Northern Illinois, Ball State in Indiana, and Buffalo in Western New York.
The addition of UMass will allow the conference to balance its divisions — seven teams in both the east and west — and, much more importantly, penetrate the New England market and gain valuable exposure to the Boston and Hartford/Springfield markets, said MAC Commissioner Jon Steinbrecher.
“We were looking for ways to balance our divisions, strengthen the conference, raise visibility, and raise our stature academically,” said Steinbrecher. “And among the institutions we identified was the University of Massachusetts at Amherst; we both kind of reached out to each other at the same time.”
But while there seems to be little, if any, risk for the MAC in this initiative, there appears to be plenty of it for the university. However, both Holub and McCutcheon say these are risks worth taking based on a thorough analysis of the team’s options and the economics involved with them for the short and long term.
McCutcheon told BusinessWest that UMass has been exploring a number of options, including a move to the FBS, for several years now. These alternatives have always included (in theory, at least) moving down, to a lower division, or dropping football altogether, although neither has been considered a real option for the university.
Indeed, citing everything from tradition — UMass has been playing football since 1879, has captured 22 conference championships, and won what was then known as the I-AA national championship in 1998 — to the school’s marching band, Holub said dropping football has not been seriously discussed. “You don’t have a great marching band — and we have one of the best — unless you’re going to have them march at football games.”
Meanwhile, moving backward has not been much of a consideration either, said Holub, adding that this attitude reflects most everything at the university, not simply athletics. That sentiment is summed up in the comment he offered in a press release on the day the elevation to the FBS was announced. “We seek greatness in everything we do at UMass,” he said. “We promise national excellence and prominence to the citizens of the Commonwealth, and we deliver on that promise; moving to the FBS is consistent with our upward trajectory, as Minuteman football becomes part of our move toward national prominence.”
But while there have always been merits to an upgrade to the FBS, there have likewise been high hurdles — most particularly finding a conference willing to accept the university and, perhaps even more daunting, a stadium to play in.
Both those concerns were worked out in recent months, Holub noted, adding that, overall, a move to the FBS became a more alluring possibility due to changes within the Colonial Athletic Assoc.
There, several teams, including Northeastern and Hofstra, have dropped football or moved out, and the University of Rhode Island will soon be moving down a division, said Holub, adding that other schools have been added, including William & Mary, Old Dominion, and James Madison (all in Virginia) and Georgia Southern, but they are a plane ride, not a bus trip, from Amherst.
This movement, with the higher travel expenses that come with it, bring the economics of staying put into question, said McCutcheon. Elaborating, he said that UMass football has an overall budget of $4 million, with a current $850,000 contribution (Holub used the word ‘subsidy’) from the university’s general fund, and the rest coming from what is known as ‘program-generated revenue,’ which includes everything from ticket sales to concessions to guarantees from non-conference schools such as Michigan and Kansas State, which UMass played in 2009.
Looking down the road several years, there is a strong possibility that, if the university stayed in the CAA, that $850,000 subsidy would actually go up, because there would be additional expenses and no new revenues to speak of.
“When we looked at our expenses and revenues, as we got further out with the CAA, things looked worse than they do now,” said Holub. “In those situations, you contemplate the kind of move we made.”
Expenses will certainly go up with the move to the MAC, McCutcheon noted, citing everything from the need to bus students to Foxborough (which the school did for a game there last year against New Hampshire) to the probability of enlarging the coaching staff, but there is far greater potential for new revenue.

Passing Grade?
For starters, he pointed to the Michigan game last fall. UMass was given $500,000 to essentially become a non-conference ‘W’ for the Wolverines, and then almost won the game. In the FBS, such contests with national powers will yield $1 million and perhaps more, said McCutcheon, and there is now the possibility that such games could be played at Gillette.
Other potential attractive non-conference games at Gillette could involve Boston College (a long-time rival, although not in most recent years), UConn, and perhaps one or more of the military academies, although they are attractive targets and their schedules fill up fast.
There is also the MAC’s TV contract with ESPN, he continued, adding that UMass will get a share of this, and could well wind up on of the weekday night games that have featured a steady diet of MAC teams in recent years.
Add to all this the possibility of winding up in a bowl game — the MAC holds primary bowl agreements with the Little Caesars Bowl, the GoDaddy.com Bowl, and the uDrove Humanitarian Bowl, and a host of secondary bowl accords — and the prospects for revenues that can eventually reduce and perhaps even eliminate the subsidy to football seem bright, said McCutcheon.
“There will be an increase in costs the first few years because of the transition and getting our schedules in place and things like that,” he explained. “But if you look five years out, once we make the transition, our projections have us reducing that $850,000, and if you look seven years out, we have the potential to eliminate that altogether.”
But Zimbalist belives a lot of this is fuzzy math, at best, and a very large amount of wishful thinking.
He told BusinessWest that any move from the FCS to the FBS is fraught with peril and question marks, and the volume of both escalates exponentially when the upgrade does not involve a BCS conference.
“That’s why any comparison between this move and UConn’s is fallacious,” he said, “because UConn moved up to a BCS conference and UMass did not do that. So the revenue potentials are much different.”
Overall, Zimbalist said there are, in all likelihood, simply too many increases on the expense side, and not enough potential new revenue, to make this a winning proposition.
“You’re spending more not only on the stadium or stadium upgrades, but coaches’ salaries all of a sudden go from being a few hundred thousand dollars for the head coach to maybe a few million dollars,” he said. “And you probably have twice as many assistants, and they’re making a lot more money. You have more trainers, more training facilities, and additional athletic tutoring that you have to do.
“You also increase the possibility of academic scandals,” he continued, noting that such incidents have rocked many schools reputation-wise and also hurt revenues. “At the end of the day, if you’re not upgrading to a revenue-rich conference, you get a lot of stuff on the negative side and very little on the positive side. I don’t think this a prudent move, especially in this economic environment.”

In the Red Zone?
Holub told BusinessWest that, when it comes to potential rewards from the move to the FBS, there may be some that go well beyond dollars and cents.
Indeed, he noted that success on the gridiron, basketball court, and other venues has helped many schools gain visibility, respect, and a pronounced increase in the quality and quality of applications.
“There is an important part that football can play in campus life and especially in alumni relations and donor relations,” he explained. “It can also play an important part in your state relations; if we do what we want to do and get thought of as the state’s flagship institution, like Ohio State is in that state, or Wisconsin, for example, that would be a big step forward. And if football can help us get there — along with academics and research; we won’t stop doing those things, certainly — then it will have been worthwhile.”
“Football is not going to raise our school academically at all, because that’s not what it’s designed to do,” he continued. “It was designed for us to have greater prominence and legitimacy in the state of Massachusetts.”
For this reason and many others, Holub says the rewards more than outweigh the risks from this planned football ascension. Zimbalist is among those who see it the other way.
Only time will tell will who’s right, and whether the school with triumph, not only on the field, but with the bottom line.
For now, there is only anticipation … and all those question marks.

George O’Brien can be reached at [email protected]

Opinion
UMass Football: A Risk Worth Taking

We can easily understand why there is considerable skepticism about the decision at UMass Amherst to take its football program up a considerable notch to what’s known as the Football Bowl Subdivision (FBS).
Indeed, this move, which involves taking the school’s home games to Gillette Stadium in Foxborough, home to the NFL’s New England Patriots, comes complete with a big set of risks and question marks. Many are questioning the school’s contention that this move makes more economic sense than staying put in the Colonial Athletic Assoc., and they base this skepticism on questions ranging from ‘does anyone want to watch the Minutemen play Ball State?’ to ‘will students at the university board buses and kill a Saturday to take in football in Foxborough?’ to ‘just how many alumni living in the eastern part of the state will come out and support this team?’
These are all good questions, and many would answer them in a fashion that would fuel doubts about whether this move makes any sense at all.
But we think this is a risk — and there’s no other word for it — that is well worth taking at this time.
We won’t say the university has nothing to lose, because that’s simply not true; there’s plenty to lose, including money, time, and face. But there’s also plenty to gain, in terms of potential revenue, momentum, and much-needed respect and legitimacy — both in this state and well outside it.
What we like about this move is that it is consistent with others at the university to become more visible and also to become more of a force in this region and across the state. Of far more importance in these efforts is the work being done in the classrooms, the labs, and downtown Springfield, where the university is assuming a much greater presence. But football can be a part of it.
And in even simpler terms, we like the fact that university officials are reaching higher, and not settling for the status quo or moving backward. We could use a little more of that in this region. Despite all the questions about economics and geography (see story, page 6), we believe that this move sends a strong message that is consistent with other endeavors aimed at taking this school to a higher level.
As we said earlier, moving up a notch in football is nowhere near as important as the work UMass is doing off the gridiron. It’s certainly not as vital to this region’s or this state’s economic vitality as the efforts undertaken in conjunction with Baystate Health and other partners at the Pioneer Valley Life Sciences Institute. Or the work being done to promote entrepreneurship and mentor young business owners and thus providing them with better odds of succeeding, and succeeding in this area code. Or the initiatives being undertaken in conjunction with area precision machinists to develop new products, niches, and ways of doing business. Or the efforts to help stimulate a creative economy in Springfield’s central business district.
All of these are far more important and impactful than a move to the Mid-America Conference, games in a bigger stadium that may be only a quarter-full for many contests, the likelihood of a Thursday-night game on ESPN against Temple or the University of Buffalo, or, dare we dream, a trip to the Little Caesars Bowl some night in late December years down the road.
But football can be a part of taking this university to where everyone wants to see it go — a place of prominence, on par with the private institutions that have given this state its reputation as the place where the world comes to get an education.
We wish the Minutemen well in this endeavor. It could be a winning proposition in so many ways.

Opinion
The Tuition Savings Gamble

States like Massachusetts that slash funding for public higher education during recessions and expect families to make up the difference with stock-based savings accounts are subjecting them to unacceptable risk.
It’s a maxim that, in times of economic recession, public colleges and universities get less state financial support. It last happened following the 2001 recession, when per-student state funding for public higher education dropped by 17%. Funding levels began to inch back up in 2005, but, by the time the latest recession hit, per-student state spending was still 8% below 2001 levels. Then, the bottom fell out. Nationally, state spending on higher education dropped 12% between 2008 and 2010.
But, unlike families who cope with less income by reducing their spending on non-essentials, colleges and universities are just turning to another revenue source, by asking parents and students to pay higher tuition. Massachusetts provides an excellent example: between 2003 and 2008, tuition paid by students and parents at public research universities such as UMass Amherst increased by 30%. State support increased by just 8%. In Massachusetts now, the state covers less than half the cost of educating a student at its public research universities.
This shift of costs from states to students and their families accelerated nationally between 2001 and 2005, when appropriations fell precipitously and tuition rose quickly. Around the same time, states latched onto so-called ‘529’ savings plans as a way to encourage families to save more for college. Named after the tax code section that governs them, 529 plans allow parents to put money into managed investment accounts and avoid paying taxes on their gains. Now, every state offers such plans, which are marketed as a safe, conservative way to save for college. Families have gotten the message and opened 10 million accounts over the past decade; those accounts contain $135 billion in assets.
In fact, these plans are not safe. Their viability as a savings option depends on the stock market rising steadily, with few dramatic ups and downs. But that’s not how the stock market works, as we know well from recent experience.
So, by pushing 529 plans, states have not only shifted the cost of college to parents, they’ve also burdened them with significant risks. Consider a Massachusetts family that started putting away the equivalent of $1,000 a month (in 2010 dollars) back in 1980. Over the next two decades, the rise in the value of the Standard and Poor’s 500 Index would have boosted the value of their savings by nearly 300%. Times were good, and the S&P had just crossed the 1,000-point barrier for the first time. By 2002, even with the rise in college tuition, that family’s 529 plan would have been worth enough to pay for 3.3 years at UMass Amherst.
But a family that started investing the same amount each month in 1990 would have had a different experience. By the time their son or daughter was ready to enroll at UMass in 2008, the S&P 500 was once again flirting with the 1,000-point mark, this time as the result of falling 20% in one year. The value of the family’s savings would have plummeted in late 2008, just as the stock market did, and would have covered only half a year’s tuition. Even if tuition had stayed constant from 1998 to 2008 — instead of doubling — that family’s savings would not have been enough to pay for a single year.
While a worker can put off retirement for a few years to allow his 401(k) to recover, students usually don’t — and probably shouldn’t — put off college in hopes that the stock market will rebound. With less time for parents to save and only a four-year window of time to spend their 529 account funds, families have less flexibility to ride out ups and downs in the market. Instead, they must rely more on the luck of good timing than on careful planning.
As state budgets continue to be squeezed by the recession, policymakers will no doubt push 529 savings plans even harder as a way to offset the rising cost of college. But as the U.S. continues this slow drift toward financing higher education primarily through personal contributions, we need to have a real debate about whether that’s a good idea. Parents shouldn’t have to gamble with their children’s college educations. Relying on the luck of millions of families is not a strategy for keeping public higher education accessible and affordable.

Erin Dillon is a policy analyst for Education Sector, an independent, non-partisan education policy think tank based in Washington, D.C.

Features
Working in Paradise City Certainly Has Advantages

Crist Myers, president and CEO of Myers Information Systems

Crist Myers, president and CEO of Myers Information Systems, says the company’s Northampton location helps to enhance the creativity of its employees.


Six years ago, the owners of Myers Information Systems Inc. relocated the broadcast-software company from Holyoke to Northampton.
“We don’t do business locally or regionally,” said President and CEO Crist Myers as he explained that decision. “We moved here because we wanted to offer our employees the very best atmosphere we could find to enhance their creativity.”
The business is adjacent to the Norwottuck Rail Trail so employees can take a stroll or ride their bicycles on it. They can also walk downtown, which Myers said is a wonderful option when they need a break from work. “They don’t have to jump in their cars to go somewhere to have lunch. They can interact with people downtown where there is a blend of academics and professionals,” he said, adding that employees also take advantage of the many events and offerings available after hours and on weekends, which range from concerts to performances, restaurants, and pubs.
The fact that Northampton is the hub of the five-college area also made the city an attractive choice of mailing address, Myers said. “When you’re in the software business, it is important to have young, professional talent, and this area is conducive to attracting that kind of employee. We seem to get a higher quality of résumés here and can take advantage of the local college graduating classes.”
His rent is higher than it would be in surrounding communities. “But without a doubt, it’s worth it,” he told BusinessWest. “It is a nicer environment for employees, and in the long run, that is a positive for them and for an employer. They enjoy being here because it’s safe and quiet and there is alternative transportation — buses and walking and biking trails, which cuts down their expenses. Some of our employees ride their bicycles to work, which they couldn’t do before.”
There are many business owners in Northampton who use similar words to describe why they’re located in Paradise City, said Suzanne Beck, executive director of the Greater Northampton Chamber of Commerce. She agrees that Northampton is very appealing to young people and professionals because of the lifestyle it offers.
“It combines rural and urban characteristics and has everything from farmland to a vibrant downtown commercial district,” she said. “It’s also very easy to get to, and there are no traffic jams at any time of the day.”
Although rents downtown can be pricey, Beck says there are many different price points throughout the city, particularly for office space. And entrepreneurs thrive in all areas. “Entrepreneurs are attracted to Northampton because there is a very strong entrepreneurial character which is visible due to the mix of retail stores and commercial and professional businesses downtown. The entrepreneurial spirit is tangible here,” Beck said.
In addition, Northampton’s residents are well-rounded. Teri Anderson, the city’s economic development coordinator, says 91% have a minimum of a high-school diploma, and 50% have a bachelor’s degree or higher, making for a highly skilled and educated workforce.
“We also have a very good public-school system and offer business-development assistance through our office to help with site selection, resource and referrals, financial assistance, and business counseling sessions,” she told BusinessWest.
The single tax rate, set at $12.96 per thousand of assessed valuation, is another attractive draw. “It’s pretty low compared to a split tax where commercial and industrial property is taxed at $35 to $40 per thousand,” Anderson said, citing figures from surrounding communities. “And the proximity of the five colleges offers strong research capabilities and access to students for internships.”

Center of Attention
Northampton has a number of business hubs, including its downtown district, King Street and Pleasant Street, the I-91 Industrial Park, Village Hill, Florence Center, and the smaller Leeds Center.
“We have manufacturing and technology here, as well as a strong independent retail and restaurant sector,” Anderson noted. “Plus, Northampton’s commercial property values seem to hold their value even during recessions.”
Space is available for small and medium-sized businesses throughout the city, and opportunities exist at Village Hill, which occupies the grounds of the former Northampton State Hospital, which has been the subject of an ongoing reuse project for more than 20 years.
“Kollmorgen relocated to the village, and there is another 100,000 square feet available on smaller sites; it’s a good spot for small retailers and restaurants,” Anderson said, noting that there is a ready-made market of employees and residents who live in the 90 units on the property.
The downtown area is thriving and sees a steady stream of both foot and vehicular traffic. “We have one of the strongest downtowns in Western New England,” said Anderson. “We’re known as a cultural destination and have a large number of art organizations, businesses, and cultural events which range from art shows to music and concerts. In fact, Northampton has been listed among the top 25 art destinations in the country since 2000 by American Style magazine.”
The Three County Fairground, which serves as a showcase for cultural and agricultural exhibitions, also attracts tourists. “The Paradise City Arts Festival brings thousands of people to Northampton each year from all over New England and New York. It is important to downtown, as it is very beneficial to the retailers and restaurants,” Anderson said.
Pat Goggins has owned Goggins Real Estate for 30 years, and does most of the commercial rentals and sales business in Northampton. He said his job is made much easier because of the town’s well-deserved reputation as a cultural, retail, and culinary center.
“All people have to do is drive through the downtown area to see that it is thriving,” he said. “And the Business Improvement District, led by Dan Yacuzzo, helps make that happen.”
King Street and Pleasant Street benefit due to a ripple effect, he continued. “While they don’t have the same walkability as downtown, they lead directly there and are able to satisfy what the downtown area can’t in terms of demand.”
Meanwhile, Florence offers a village setting and is quieter than the downtown area, which some people appreciate. “It has its own business center and an industrial section in the old mill buildings, where space is available,” Anderson said.
Goggins concurred, and said Florence “has more of a service-based downtown but people love the quaintness and pace there.”
The industrial park is another attractive option. It is home to a wide range of ventures, including VOmax, which makes performance apparel for a number of sports, and relocated there from Plainfield in February of 2007.
“The top three reasons we moved here are access to a trained labor force, access to a major highway and metropolitan areas such as Boston and New York, and available space — we didn’t have the space to expand in Plainfield,” explained owner Michael Restuccia. “And the local access to art and design culture has certainly helped influence some of our newer products and designs.”
He said VOmax has taken advantage of the intelligent, well-skilled college population in the area. “We’ve hired a number of interns to help with initiatives, and have also engaged a local marketing and consulting firm to help build our brand,” he said. “They’ve helped us sign license agreements with the National Basketball Assoc., the National Hockey League, and Major League Baseball teams.”
The city is also becoming known as a prime location for green businesses and companies such as Environmental Compliance Systems Inc., which recently opened a new division in Florence in the Nonotuck Mill.

Thrive Time
Beck said one of the factors that attracts such companies is that the majority of Northampton business owners share similar values. “There are a lot of businesses here that are dedicated to supporting the community as well as their employees,” she said. “They are family-friendly.”
And while business owners and their employees support Northampton, it supports them as well, providing an attractive blend of commerce, activity, the arts, architecture, and, in a word, energy.
For visitors and business owners alike, it is truly paradise found.

Bankruptcies Departments

The following bankruptcy petitions were recently filed in U.S. Bankruptcy Court. Readers should confirm all information with the court.

Aho, Robert Jeffrey
30 Church St.
Shelburne Falls, MA 01370
Chapter: 7
Filing Date: 04/01/11

Akin, Melanie A.
205 Blisswood Village Dr.
Ludlow, MA 01056
Chapter: 7
Filing Date: 04/07/11

Baird, Katie M.
127 East Buckland Road
Shelburne Falls, MA 01370
Chapter: 7
Filing Date: 04/04/11

Baird, Laura J.
a/k/a Hewson, Laura J.
a/k/a Schoenhals, Laura J.
127 East Buckland Road
Shelburne Falls, MA 01370
Chapter: 7
Filing Date: 04/04/11

Blake, Charleene Leslie
87 West St.
Greenfield, MA 01301
Chapter: 7
Filing Date: 04/04/11

Boisvere, James H.
Boisvere, Diane M.
547 McKinstry Ave.
Chicopee, MA 01020
Chapter: 7
Filing Date: 04/07/11

Bowman, Cassidy W.
72 A Chapel St.
Northampton, MA 01060
Chapter: 7
Filing Date: 04/05/11

Brooks, Scott D.
2559 Boston Road
Wilbraham, MA 01095
Chapter: 7
Filing Date: 03/31/11

Bruso, Diana Lynne
40 Burford Ave.
West Springfield, MA 01089
Chapter: 7
Filing Date: 03/31/11

Bushee, Christopher S.
619 College Highway
Southwick, MA 01077
Chapter: 7
Filing Date: 03/31/11

Clark, Joseph J.
927 Burt Hill Road
Tolland, MA 01034
Chapter: 7
Filing Date: 03/31/11

Collins, John H.
Collins, Donna M.
25 Lincoln St.
Pittsfield, MA 01201
Chapter: 7
Filing Date: 04/08/11

Connor, Katherine J.
49 Phelps St.
Easthampton, MA 01027
Chapter: 7
Filing Date: 04/05/11

DesRochers, Lyn A.
a/k/a Chevalier, Lyn A.
a/k/a Elderkin, Lyn A.
9 Mechanic St.
Monson, MA 01057
Chapter: 7
Filing Date: 04/06/11

Drinkwater, Judith A.
258 Fountain St.
Springfield, MA 01108
Chapter: 7
Filing Date: 04/06/11

DS Realty Trust
55 Ridgecrest Dr.
Westfield, MA 01085
Chapter: 7
Filing Date: 04/06/11

Eastman, Ann M.
48 Mosher St.
Holyoke, MA 01040
Chapter: 13
Filing Date: 04/04/11

Erbentraut, Phillip A.
36 Guy Place
West Springfield, MA 01089
Chapter: 7
Filing Date: 04/11/11

Ferris, Nathan J.
474 East River St.
Orange, MA 01364
Chapter: 7
Filing Date: 03/31/11

Forand, Michael D.
96 Cayenne St.
West Springfield, MA 01089
Chapter: 7
Filing Date: 04/06/11

Ford, Martha M.
29 Marion St.
Chicopee, MA 01013
Chapter: 7
Filing Date: 04/07/11

Galindrez, Rosa A.
a/k/a Rodriguez, Rosa A.
159 Cyran St.
Chicopee, MA 01020
Chapter: 7
Filing Date: 04/12/11

Garcia, Vanessa Ivette
59 New Ludlow Road Apt. 2D
Chicopee, MA 01020
Chapter: 7
Filing Date: 04/05/11

Gerry, Timothy M.
109 Kent Road
Springfield, MA 01129
Chapter: 7
Filing Date: 04/05/11

Gordievsky, Andrei
230 Breckenridge St.
Palmer, MA 01069
Chapter: 7
Filing Date: 04/05/11

Gorman, Daniel W.
25 Amherst Ave.
Feeding Hills, MA 01030
Chapter: 7
Filing Date: 04/01/11

Huot, April D.
P.O. Box 574
Southwick, MA 01077
Chapter: 7
Filing Date: 03/31/11

Johnson, Heather M.
a/k/a Norway, Heather M.
18 Summer St.
Orange, MA 01364
Chapter: 7
Filing Date: 03/31/11

Kafi, Kamran
Kafi, Ana T.
42 Cricket Road
Feeding Hills, MA 01030
Chapter: 7
Filing Date: 04/06/11

Kelley, William D.
Kelley, Vivian A.
153 Woodside Ter.
Springfield, MA 01108
Chapter: 13
Filing Date: 04/07/11

Kimball, Steven D.
39 Lafayette St.
Springfield, MA 01109
Chapter: 7
Filing Date: 04/06/11

LaFogg, Tiffany
36 Hope Farms Dr.
Feeding Hills, MA 01030
Chapter: 7
Filing Date: 03/31/11

Lapointe, William C.
LaPointe, Karen M.
359 Holyoke Road
Westfield, MA 01085
Chapter: 7
Filing Date: 04/06/11

Laurent, Patricia A.
65 Columbus Ave.
Pittsfield, MA 01201
Chapter: 7
Filing Date: 04/08/11

Lopez, Aurelio
72 Virginia St.
Springfield, MA 01108
Chapter: 7
Filing Date: 04/05/11

Macznik, Eric A.
Macznik, Claudia C.
52 Posner Circle
Ludlow, MA 01056
Chapter: 13
Filing Date: 04/05/11

Mao, Khey
Tim-Mao, Soeun
68 Fargo St.
Springfield, MA 01119
Chapter: 13
Filing Date: 04/06/11

Mark Williams Framing
Williams, Mark R.
P.O. Box 485
Athol, MA 01331
Chapter: 7
Filing Date: 03/31/11

Martinez, Elvira W.
1479 Page Blvd.
Springfield, MA 01104
Chapter: 7
Filing Date: 04/05/11

McDonald, Ronnie
McDonald, Sharon
56 Chesterfield Ave.
Springfield, MA 01118
Chapter: 13
Filing Date: 04/08/11

Milano, Virgilio N.
Milano, Merry M.
1063 Allen St.
Springfield, MA 01118
Chapter: 7
Filing Date: 04/05/11

Moriarty, David F.
61 Trinity Ter.
Springfield, MA 01108
Chapter: 7
Filing Date: 03/31/11

Murach, Eva M.
105 Friend St.
Adams, MA 01220
Chapter: 7
Filing Date: 04/11/11

Murr, Donna J.
69 Chiswick St.
Longmeadow, MA 01106
Chapter: 7
Filing Date: 04/05/11

Murray, Erik B.
P.O. Box 824
Sheffield, MA 01257
Chapter: 7
Filing Date: 04/06/11

Murray, Mary J.
29 Laurel Lane
Sheffield, MA 01257
Chapter: 7
Filing Date: 04/06/11

Nareau, Wayne A.
Nareau, Darlene J.
69 Bruni Ave.
Ludlow, MA 01056
Chapter: 7
Filing Date: 04/07/11

O’Connor, Carolyn Marie
P.O. Box 131
North Hatfield, MA 01066
Chapter: 7
Filing Date: 04/07/11

Parisi, Joseph G.
Parisi, Christine A.
a/k/a O’Brien, Christine A.
10A Lois St.
Lee, MA 01238
Chapter: 7
Filing Date: 04/11/11

Poudrier, David Christopher
Poudrier, Jennifer Ann
a/k/a Dunham, Jennifer
4 Hicks Circle
Easthampton, MA 01027
Chapter: 7
Filing Date: 04/08/11

Prentiss, Ryan D.
Prentiss, Jennifer L.
76 Brookside Road
Orange, MA 01364
Chapter: 7
Filing Date: 03/31/11

Proskin, Daniel S.
122 North St.
Pittsfield, MA 01201
Chapter: 7
Filing Date: 04/11/11

Rauber-Patton, Amy E.
14 Florence Road
Easthampton, MA 01027
Chapter: 7
Filing Date: 04/05/11

Reynolds, Derek S.
47 Prince St.
Springfield, MA 01104
Chapter: 7
Filing Date: 04/07/11

Roberts, Kenneth J.
41 Wilson Ave.
Westfield, MA 01085
Chapter: 13
Filing Date: 03/31/11

Santamaria, Maria
622 White St.
Springfield, MA 01108
Chapter: 13
Filing Date: 04/07/11

Semprit, Reinaldo
2295 Main St. #25
Springfield, MA 01107
Chapter: 7
Filing Date: 03/31/11

Sheldon, Jonathan A.
71 Pontoosic Road
Westfield, MA 01085
Chapter: 13
Filing Date: 03/31/11

Siano, Amanda H.
a/k/a Jones, Amanda H.
447 East St.
Chicopee, MA 01020
Chapter: 7
Filing Date: 04/12/11

Slattery, Ashley
a/k/a Lafreniere, Ashley
146 Union St., Apt. 2R
West Springfield, MA 01089
Chapter: 7
Filing Date: 04/01/11

Smith, Kathryn A.
70 Pine Ridge Road
Montgomery, MA 01085
Chapter: 7
Filing Date: 03/31/11

Stanton, Christine H.
a/k/a Middleton, Christine H.
13 Daniels Ave.
Pittsfield, MA 01201
Chapter: 7
Filing Date: 04/07/11

Stowell, Thomas S.
179 Holtshire Road
Orange, MA 01364
Chapter: 7
Filing Date: 03/31/11

Thrasher, Danielle R.
127 Three Rivers Road
Palmer, MA 01069
Chapter: 7
Filing Date: 04/06/11

Torcia, Francis C.
Torcia, Mary
7 Oxford Lane
East Longmeadow, MA 01028
Chapter: 13
Filing Date: 04/01/11

Tower, Christen
a/k/a Joynt, Christen
213A Kendall St.
Ludlow, MA 01056
Chapter: 7
Filing Date: 04/07/11

Trombley, Bonnie A.
11 Boutin St.
Chicopee, MA 01020
Chapter: 7
Filing Date: 04/07/11

Vigneault, Valerie L.
85 Maxwell Road
Monson, MA 01057
Chapter: 7
Filing Date: 04/12/11

Vivenzio, Salvatore J.
24 Dwight St., Apt. 1
Agawam, MA 01001
Chapter: 7
Filing Date: 04/06/11

Watson, Linda L.
128 Westwood Dr.
Westfield, MA 01085
Chapter: 7
Filing Date: 04/06/11

White Bear Marketing
Leslie, Robert M.
Leslie, Muriel D.
419 Southwick Road
Westfield, MA 01085
Chapter: 7
Filing Date: 04/12/11

Zaharias, Sandra D.
92 Long Pond Road
Westfield, MA 01085
Chapter: 7
Filing Date: 03/31/11

DBA Certificates Departments

The following Business Certificates and Trade Names were issued or renewed during the month of April 2011.

AGAWAM

44 Megga-Speed
28 Ramah Circle
Mario W. Fiore

Done Playing Games
244 Pine St.
Michael Bryden

Four Paws Up
96 Bradford Dr.
Pamela Williams

Giodco
16 Hall St.
Steven Glod

Keene K9’s
41 Park St.
Henry Keene

R.J. Porter
824 Suffield St.
James D. Porter

AMHERST

Amherst Lockworks
64 Montague Road
Derek Lauder

Colorandshape 2
149 Blackberry Lane
Judith Dickson

Georger Property Management
170 East Hadley Road
Anthony Georger

Mission Cantina
485 West St.
Samuel O. Kochan

Peddar Fitness
375 College St.
Jeff Peddar

CHICOPEE

Beauties to Behold, LLC
70 Maple St.
Jasmine Brewer

Benz Repurposing
99 Westport Dr.
Thomas Reniewicz

Designatool.com
136 Boutin St.
Daniel S. Stefaniak

Morin Leasing & Sales Company
76 Chateaugay St.
Mark A. Morin

EASTHAMPTON

Cin Design Studio
116 Pleasant St.
Cindy Kunz

Easthampton Outdoor Market
228 Northampton St.
Carla Racine

Medicine Bull & Bear
108 Everett St.
Barbara Janik

Spiritworks Healing Arts
Eastworks Building, Suite 218
Brighid Murphy

Turcotte Data & Design
116 Pleasant St.
Jason Turcotte

GREENFIELD

J & J Painting
136 Conway St.
Joshua Hill

Kim’s Upholstery
162 Federal St.
Kimberley Chagnon

Margaret’s Cleaning Service
171 Leyden Road
Margaret Fisher

HOLYOKE

Central Auto Sales
1010 Main St.
Stanley Tobias

Crazy 8
50 Holyoke St.
Mandy Kulpk

Family Deli Market
399 Hillside Ave.
Altagracia Beras

Gil’s Auto Repair & Performance
21 Hadley Mills Road
Gilberto Rivas

Kim Lee Nails
322 Appleton St.
Luy Nguyen

Lama Western Mass
120 Maple St.
Miguel Reyes

Mazzu Landscaping & Painting
210 South St.
John Mazzu

Perfect Brow Art Inc.
50 Holyoke St.
Elizabeth Porikos-Gorgees

NORTHAMPTON

Disney Magazines
47 Pleasant St.
Buena Vista Magazines Inc.

Fabdogz
28 Rick Dr.
Annie T. Bailey

Hyde Services, LLC
96 Pleasant St.
Jonathan Hyde

Morrow’s Auto Repair
50 Hatfield St.
Dale R. Morrow

Packards
14 Masonic St.
Robert E. McGovern Jr.

Velley’s Trust
57 Main St.
Jagdish Singh

PALMER

Jane Alden Convenience Store
1469 North Main St.
Mukesh Patel

KT’s Pet Store
1581 North Main St.
Kathleen Menard

Mike of All Trades
156 Three Rivers Road
Michael Ziemba

Wes Pascale Masonry
25 Robinson Road
Wesley Pascale

SPRINGFIELD

Merrill Lynch
1 Monarch Place
David F. Lusteg, Sr.

Metro PCS
135 Boston Road
Jou Y. Cho

Michael A. Placanico
162 Lucerne Road
Michael Anthony

Milly’s Creations
66 Everett St.
Carmen Rodriguez

Mr. Wireless
737 Liberty St.
Mark A. Centeno

MW Dwell
86 Milford St.
Marshal Anderson

MacDuffie School
1 Ames Hill Road
Wayne Brewer

New Choice Carpet Cleaner
55 Commonwealth Ave.
Kenneth L. Williams

Nucci’s Pizzeria
699 Sumner Ave.
Michael F. De Caro

Olde Barn Property Service
241 Atwater Road
Jose L. Feliciano

Optical Expressions Inc.
1156 Main St.
Derryl Gibbs

Orchard Training Center
284 Main St.
Manuel F. Esteves

Organic Island
1655 Main St.
Vladimir J. Caceres

Orion Recovery
133 Oak St.
R. Scott Turner

Page Boulevard Bottle and Can
233 Page Blvd.
Duc H. Truong

Park Lane
141 Wollaston St.
Yesenia Rodriguez

Pioneer Field Inspections
106 Washington Road
Henry Devargas

WEST SPRINGFIELD

84 Lumber Company
38 Monterey Dr.
Robert Berry

A. Cosentini Landscaping
122 Ohio Ave.
Adriano Cosenti

Attain Therapy & Fitness
124 Myron St.
Performance Rehabilitation of Western New England

Bailey’s Beads and Gemstones
168 Wilder Ter.
Glenn P. Wright

Knight’s Inn
1557 Riverdale St.
Anilkumar R. Rana

My Lawn Guys
143 Doty Circle
Oak Hollow Landscapes, LLC

Second Hand Los
21 Sweet Fern Dr.
Lauran C. Thompson

Theory Skate Shop
306 Westfield St.
Frank Langone

Tomasko Electric
848 Elm St.
Green Energy Sol Inc.

West Side Window Cleaning
109 Warren St.
Allan Theriaque

Departments Incorporations

The following business incorporations were recorded in Hampden, Hampshire, and Franklin counties and are the latest available. They are listed by community.

CHICOPEE

Sophie Adam Inc., 1747 Westover Road, Chicopee, MA 01020. William Stetson, same. Restaurant and tavern.

Spectators Sports Bar & Grill Corp., 154 School St., Chicopee, MA 01013. Robert Scribner, 28 Beaumont Ave., Chicopee, MA 01013. Sports Bar & Grill.

EAST LONGMEADOW

TJI Enterprises Inc., 56 Sanford St., East Longmeadow, MA 01028. Todd Illingsworth, same. Painting, varnishing, shellacking, enameling, oiling, and staining of buildings, structures, vehicles, and machinery.

HOLYOKE

Moskal-Dowd Insurance Agency Inc., 14 Bobala Road, Holyoke, MA 01040. John Dowd, same. Insurance agency.

U.S. Heyichang Technology Engineering Co., Ltd., 16 Maple Crest Circle, Apt J, Holyoke, MA 01040. Xinya Liu, same. Provider of goods and services through technology applications.

NORTH ADAMS

Shaw Shambhala Inc., 66 Summer St., North Adams, MA 01247. John Shaw, 5338 Main Road, Route 100, Stamford, VT, 05352. Charitable organization for the purpose of physical, spiritual, and emotional self-healing.

OTIS

Mountainview Campground Inc., 1856 South Main Road, Otis, MA 01253. Philip Bignacki, 15 Birch Hill Road, Northborough, MA 01532. Seasonal family campground.

PALMER

R.O.D. Freight Management Inc., 21 Wilbraham St., Palmer, MA 01069. Scott Desantis, 224 Boston Road, Palmer, MA 01069. Shipper of general building products.

Seven Railroads Chapter HRHS Inc., 29 Flynt St., Palmer, MA 01069. Philip Johnson, 9 Ester Ave., Palmer, MA 01301. Nonprofit organization established for historical and educational preservation.

PITTSFIELD

Mickey Bubbles Inc., 105 Dalton Ave., Pittsfield, MA 01201. Pamela Veazie, 32 Gwenn Lane, West Stockbridge, MA 01266. Hand car wash and detailing.

RUSSELL

Northeast Roofing and Construction Inc., 862 Blandford Road, Russell, MA 01071. Joseph Ravosa, same. Roofing and construction services.

SPRINGFIELD

J & P Green Partners Inc., 173 Pine St., Springfield, MA 01105. Jonathan Fonseca, same. Educate consumers and businesses on green technology initiatives.

JC Wireless Inc., 135 Boston Road, Springfield, MA 01109. Ho Jeong Han, 9 Kimbell Ct., #811 Burlington, MA 01803. Retail wireless store.

L.V. Trucking Incorporated, 321 Orange St. Floor 2, Springfield, MA 01108. Luis Manuel Villa, same. Transportation, shipping, and delivery services.

Relevant Energy Concepts Inc., 1833 Roosevelt Ave., Springfield, MA 01109. Brian Tolliver, same. Smart energy practices and solutions for businesses and residents to create a smaller carbon footprint.

S.W.A.G.G.E.R. Corp., 94 Wilbraham Road, Springfield, MA 01109. Clarence Smith, 58 Berkshire St., Springfield, MA 01109. Retail clothing store.

Sky Home Improvement Inc., 27 Continental St., Springfield, MA 01108. Gregory Garcia, same. Home improvement services.

Sponsor a Student Ltd., 64 Denver St., Springfield, MA 01109. Kafi Akillah Martin, same. Charitable organization established to provide financial support to tax exempt 501 c(3) nonprofit organizations.

The Grime Fighters Corp., 57 Merrimac Ave., Springfield, MA 01104. Luis Adams, same. Air duct cleaning for the purpose of improved energy efficiency.

Y.L.S. Inc., 442 Page Blvd., Springfield, MA 01104. Yorky Santos, same. Bar and lounge.

WEST SPRINGFIELD

Shades of Jade & JB Studios Inc., 1138 Memorial Ave., West Springfield, MA 01089. Fanta Simmons, 120 Longhill St., Apt. 8, Springfield, MA 01108. Hair salon

WESTFIELD

Quotemule Inc., 8 Darby Dr., Westfield, MA 01085. Carlton Hale, same. Internet broker between contractors and engineers with materials suppliers worldwide.

Westfield Contracting Inc., 63 Country Club Dr., Westfield, MA 01085-5009. Richard Doiron, same. General contractor.

Company Notebook Departments

Elms, STCC Offering Bachelor’s Degree Completion Program
CHICOPEE — Elms College and Springfield Technical Community College (STCC) recently announced a memorandum of understanding between the two institutions that will enable STCC graduates to complete their bachelor’s degree from Elms by taking courses on the STCC campus. The new program is now accepting applicants, and will begin in September. Initially, a bachelor of science degree will be offered in social work. The partnership honors the mission of each college to serve those in need. Through the initiative, Elms and STCC faculty will teach designated courses on the STCC campus, making it convenient for students and alumni of STCC as well as others from the community with associate’s degrees. Students with associate’s degrees will be able to substantially improve their employment and graduate-school opportunities in their chosen field in an accelerated time frame, completing their bachelor’s degree in 10 eight-week sessions, or 20 months. Under the degree-completion program, 120 credits will be needed for the degree, with a minimum of 42 Elms credits; all Elms core and program requirements must be met, and program models are based on students having at least 60 credits from their associate’s degree. Also, students can transfer in a maximum of 78 credits. Classes will be offered on Saturdays, and classes will be offered by major in a flexible cohort model of 20 to 25 students. STCC graduates who have earned an associate’s degree are eligible to apply to this program. Elms will provide a part-time program coordinator to facilitate academic advising, course registration, and orientation on the STCC campus. For more information, call (413) 265-2490 or e-mail [email protected].

Link to Libraries Receives Grant
EAST LONGMEADOW — The Rockville Bank Foundation has given a grant of $1,000 to Link to Libraries to help promote literacy and donate books to public elementary schools and nonprofit organizations in Western Mass., and also in Northern and Central Conn. The funds will be used to purchase new books and develop a read-aloud story hour for children at more than 40 of the sites. Laurie A. Rosner, senior vice president of marketing and administrative services for Rockville Bank, noted in a statement that the foundation is “proud to support the Link to Libraries program, which will enhance language and literacy skills of children of all cultural backgrounds and enable them to learn about the world through reading.” Rosner added that part of the foundation’s mission is “to make a positive difference in the lives of others.”

Organization Receives National Award
SPRINGFIELD — A 2010 Gold Standard Award has been received by Big Brothers Big Sisters of Hampden County by Big Brothers Big Sisters of America. The prestigious award, which will be presented at the Big Brothers Big Sisters of America national conference in Dallas in June, is given to the top agencies nationally in recognition of strong financial and programmatic growth and top-quality service delivery, according to Joel Morse, director of partnership development. The Springfield organization is one of 18 Big Brothers Big Sisters agencies to achieve Gold Standard status in 2010. The award letter to Beth Russell, executive director, notes that “meeting these standards means you and your agency have exhibited qualities that make your work among the top in the field.”

Yankee Mattress Factory Moves to Larger Space
SPRINGFIELD — Yankee Mattress Factory moved to a larger space in Haymarket Square in April, which will allow more space for growth, according to owner Joseph D. Noblit. Noblit noted in a statement that the move allowed the company to make some manufacturing adjustments for mattress-production innovations, as well as streamlined the process to keep offering a quality product at an affordable price. Noblit added that every mattress is assembled with “painstaking attention to detail,” and unlike big factories that make hundreds of mattresses each day, “Yankee Mattress can take the necessary time needed to make each mattress perfect.” Yankee Mattress offers “luxurious,” handcrafted sleep sets in ultra-plush, luxury-firm, and three levels of super-firm mattresses, according to Noblit. Noblit manages three locations: a manufacturing and retail store at 314 Springfield St. in Agawam, another at 104 Damon Road in Northampton, and the expanded store in Haymarket Square at 1704 Boston Road. For more information, visit www.yankeemattressfactory.com.

Bradley Receives Award for Snow Removal
WINDSOR LOCKS, CT — Acting State Transportation Commissioner James P. Redeker recently announced that Bradley International Airport has received the 2010-2011 Balchen/Post Award, an international honor presented to the snow crews of the airports in the Snow Belt. Bradley was competing against 60 airports throughout the world that were nominated for various awards at the recent 45th annual International Aviation Snow Symposium in Buffalo, N.Y. The Balchen/Post Award recognized the Bradley Team, comprised of airport operations and maintenance staff, for their dedicated efforts in maintaining the airport in safe and operational status during the past winter season. Bradley had previously won the award 28 years ago after the winter of 1982-83. Other Northeastern award-winning airports at the recent symposium were LaGuardia, Logan International, Niagara International, and Bangor International. Bradley is the second-largest airport in New England and serves an extensive geographic area, covering the entire Northeast, including New York and New Jersey.

Office Environments of N.E., BKM Merge

BOSTON and EAST HARTFORD — Office Environments of New England, LLC (OENE) and bkm Total Office (BKM), authorized Steelcase dealers, recently announced that they have combined to create a regional enterprise supporting workplace needs that will offer a broadened portfolio of products and services and expanded geographic coverage in New England. OENE has purchased substantially all of BKM’s assets. Each business will continue to operate under its individual name. By leveraging BKM’s and OENE’s combined resources and capabilities, the enterprise will provide customers with expanded audiovisual, architectural systems, floor covering and technology solutions, as well as the most comprehensive offering of contract furniture and services available in New England. “This is truly meaningful for our customers, who depend on us to help them create innovative and harder working spaces that inspire, foster collaboration, and optimize their real estate footprint,” said Robert Kelly, president of OENE. Don Griesdorn, chairman of BKM, has owned the company since 1977. He will be retiring and transitioning ownership. “I’ve had a long-standing vision of creating a stronger presence in the New England marketplace,” he said. “I’m excited to see that vision come to life as these two great organizations come together. I would like to extend my sincere thanks and gratitude to our loyal customers and dedicated employees.” Effective immediately, Larry Levine joins the company as president of BKM, with more than 25 years of contract furniture experience. Robert Kelly will continue to lead OENE as President. Orlando Corsi, CFO and COO of OENE, will expand his role across the entire enterprise. Dan Sabia, formerly BKM president, will assume a new role as executive business consultant.

Chamber Corners Departments

CHamber corners: Upcoming Events

ACCGS
www.myonlinechamber.com
(413) 787-1555
* May 12: ERC5 Parking Lot Party, 5–8 p.m., Eastwood Shops, Boston Road, Wilbraham. Cost: $10 for members; $20 for non-members.For more information, contact Sarah Tsitso, (413) 755-1318 or [email protected].
* May 13: ACCGS Legislative Steering Committee,      8–9 a.m., TD Bank Conference Center, Springfield.
* May 18: ERC Board of Directors’ Meeting, 8–9 a.m., the Gardens of Wilbraham, Community Room, 2 Lodge Lane, Wilbraham.
* May 18: ACCGS Ambassadors Meeting, 4–5 p.m., EDC Conference Room, Springfield.
* May 18: Professional Women’s Chamber – Woman of the Year Banquet honoring Kate Kane, 6 p.m., Springfield Sheraton. Tickets: $50 per person. For more information or to reserve tickets, contact Lynn Johnson at (413) 755-1310; or [email protected].
* May 19: ACCGS Board of Directors’ Meeting, 8–9 a.m., TD Bank Conference Center, Springfield.

Amherst Area Chamber of Commerce
www.amherstarea.com
(413) 253-0700
* May 18: Chamber After 5, 5–7 p.m., Cherry Hill Golf Course, 325 Montague Road, Amherst. Cost: $5 members; $10 nonmembers. For more information, call (413) 253-0700.

Chicopee Chamber of Commerce
www.chicopeechamber.org
(413) 594-2101
* May 11: Global to Local;  a Workshop Series/Part 2 Reinventing Your Business Model, 8–11 a.m.,  the Hampton Inn, Chicopee. For more information and to purchase tickets, please visit www.chicopeechamber.org
* May 13: Annual Auction/Beer and Wine Tasting, 6–9 p.m., the Castle of Knights, 1599 Memorial Dr. in Chicopee. Presented by Chicopee Saving Bank. For more information and to purchase tickets, visit www.chicopeechamber.org.
* May 18: Salute Breakfast, 7:15–9 a.m., Elms College, 291 Springfield St., Chicopee. For more information and to purchase tickets, visit www.chicopeechamber.org.

Greater Easthampton Chamber of Commerce
www.easthamptonchamber.org
(413) 527-9414
* May 12: Networking by Night, Business Card Exchange, 5 to 7 p.m. Come see Easthampton’s Solar Net Zero community. Sponsored & hosted by Coldwell Banker Upton-Massamont Realty, Meadow River Valley Way, Easthampton. Hors d’ouevres, door prizes, host beer and wine. Cost: $5 for members, $15 for non-members.
* May 15: Easthampton’s 11th Annual Big Rig Day, 9 a.m. To 3 p.m., rain or shine. Family fun with trucks of all sizes, construction equipment, safety vehicles, specialty cars and trucks. New location: Easthampton Municipal Building and Public Safety Complex, 32-50 Payson Ave., Easthampton. Free admission and parking. For more information, visit www.bigrigday.com.
* May 20: Wine & Microbrew Tasting, 6 to 8 p.m., One Cottage St., Easthampton. More than 50 wines and microbrews, fine food, raffle. Wine sponsor: Westfield Spirit Shop. Microbrew sponsor: Big E’s supermarket. Food sponsor: the Log Cabin and the Delaney House. Benefactor: Finck & Perras Insurance Agency. Cost: $30 in advance, $35 at the door. For more information, call (413) 527.9414. Purchase tickets online at www.easthamptonchamber.org. Proceeds to benefit chamber community programs.

Franklin County Chamber of Commerce
www.franklincc.org
(413) 773-5463
n May 20: Monthly Breakfast Series, 7:30-9 a.m., Greenfield Grille, 30 Federal St., Greenfield. Member spotlight on the Sandri Company. Main speaker: Secretary of Executive Office of Housing and Economic Development Greg Bialecki. Sponsored by Greenfield Community College. Cost: Members: $12, Non-members $15.

Greater Holyoke Chamber of Commerce
www.holycham.com
(413) 534-3376
* May 16: 43rd Annual Chamber Cup Golf Tournament  2011, starting at 11 a.m., Wyckoff Park, 233 Easthampton Road, Holyoke. Registration and Lunch at 11a.m.; tee off at noon (scramble format); dinner following game with elaborate food stations catered by the Log Cabin. Cost: $125 per player includes lunch, 18 holes of golf, cart, and dinner. Winner awards, raffles, and cash prizes follow dinner. Tournament Sponsors: Log Cabin and PeoplesBank.
Corporate Sponsors: Dowd Insurance, Goss & McLain Insurance Agency, Holyoke Gas & Electric, Mountain View Landscapes, Holyoke Community College, Holyoke Medical Center, People’s United Bank, and Resnic, Beauregard, Waite & Driscoll. For reservations call  (413) 534-3376 or register online at holyokechamber.com.
* May 18: Chamber After Hours, 5–7 p.m., Pic’s Place/Highland Tap, 910 Hampden St., Holyoke. Sponsored by All Sales Consulting, LLC. Admission: $5 for members, $10 cash for non-members; (413)534-3376.

Northampton Area Young Professional Society
www.thenayp.com
(413) 584-1900
* May 12: Party with a Purpose, 5–8 p.m., the Delaney House, 1 Country Club Road, Holyoke. Free for members, $5 for non-members.

South Hadley/Granby Chamber of Commerce
www.shchamber.com
(413) 532-6451
* May 20: Legislative Breakfast, 7:30 a.m., the Orchards Golf Club, South Hadley. Guest speakers: state Sen. Stan Rosenberg, state Rep. John Scibak, and others. Tickets: $15 per person. Space is limited. Must RSVP by Tuesday, May 17 to (413) 532 6451.

Three Rivers Chamber of Commerce
www.threeriverschamber.org
(413) 283-6425
* May 21: Palmer Pick-Up Day,  9 a.m. to noon; [email protected]. Contact Chamber President Fred Orszulak, 413-283-7400. Following the pick-up, the Three Rivers Chamber is sponsoring a lunch cook-out at noon at Hryniewicz Park (AKA the Three Rivers Common).

West of the River Chamber of Commerce
www.ourwrc.com
(413) 426-3880
* May 12: 2011 Annual Meeting and Breakfast, 7 a.m., Carriage House at Storrowton Tavern. Speaker: Jason Freeman, president of Six Flags New England. Presenting sponsor: Easthampton Savings Bank. Coffee bar sponsor: Environmental Compliance Services.  Cost: Members $25, non members, $30. Highlights: introducing Chairman-elect Remo Pizzichemi. For more information, learn about sponsorship opportunities, or to RSVP call (413) 426-3880; or email [email protected].

Greater Westfield Chamber of Commerce
www.westfieldbiz.org
(413) 568-1618
* May 11: WestNet after 5:00 Networking, 5–7 p.m., Tekoa Country Club. Putting Contest to benefit  GWCOC Scholarship Fund. Cost: $10 for members, $15 for non-members.
* June 20: 50th Annual Golf Tournament. Register now by contacting Sandy Sorel at (413) 779-0075.

Young Professional Society of Greater Springfield
www.springfieldyps.com
May 19: Great Golf Escape 2011!, Tekoa Country Club, Westfield. The YPS Great Golf Escape sells out each year, attracting 144 golfers along with 100+ additional attendees at our Third Thursday social event immediately following the tournament; 10:30 a.m. registration;  11:30 shotgun start; scramble format. Price: $50 per player includes 18 holes of golf, cart, greens fees, YPS golf shirt, goody bag, lunch, refreshments on the green, beer ticket, and admission to YPS Third Thursday immediately following tournament. Presented by: St. Germain Investment Management.

Agenda Departments

Online Tools Seminar
May 11: From FourSquare to YouTube, Yelp, Groupon, Facebook, Google Places, Twitter, MagCloud, and Issuu, there is an array of low-cost, easy-to-use online tools that allow small-business owners to attract new customers and enhance relationships with existing ones. Larri Cochran of Fresh Table, LLC will present a talk from 9 to 11 a.m. at the Scibelli Enterprise Center, 1 Federal St., Springfield, on who is using which tools so you can identify where your customers are online and which tools fit your business. The seminar goal is to create an integrated marketing strategy that maximizes returns for manageable efforts. The cost is $40. The program is sponsored by the Massachusetts Small Business Development Center Network. For more information, call the MSBDC at (413) 737-6712, or visit www.msbdc.org/wmass.

Chamber Auction, Wine & Beer Tasting
May 13: The Castle of Knights on Memorial Drive, Chicopee, will be the setting for the Chicopee Chamber of Commerce’s annual Auction & Wine & Beer Tasting, from 6 to 9 p.m., featuring the Battle of the Chefs competition and the Antiques Road Show. David Sarrasin, executive chef for the Castle of Knights, and Mick Corduff, executive chef/owner of the Log Cabin/Delaney House, will do battle as attendees sample and vote for their favorites. Additionally, Dan Farrell, David McCarron, and Chris Kennedy, representatives of the Antiques Road Show, will be on hand to appraise valuables. For more details, call (413) 594-2101 or visit www.chicopeechamber.org.

Springfield’s 375th Anniversary Celebration
May 14: The World’s Largest Pancake Breakfast will kick off Springfield’s 375th Anniversary Celebration from 8 to 11 a.m. on Main Street. Additionally, a parade will step off at 11 a.m. from Springfield Technical Community College, proceeding down State Street, past the reviewing stand at the Federal Court House, to Main Street to Mill Street. From 1 to 5 p.m., the Springfield Armory will host Armory Day. Festivities will include re-enactments, demonstrations, and firings. Blessings for Springfield, an interfaith service hosted by St. Michael’s Cathedral which is celebrating its 150th anniversary on State Street, will be conducted at 5 p.m. The day’s festivities will come to a crescendo in Blunt Park as more than 100 members of the Sci-Tech Jazz Band – The Pride of Springfield perform a concert from 7:30 to 9 p.m. At 9 p.m., the skies over Blunt Park will burst with an array of colors including the numbers 3-7-5 for Springfield’s anniversary. For details, visit www.springfield375.org or call the Spirit of Springfield at (413) 733-3800.

Using New Media
May 18: Gretchen Siegchrist of Media Shower Productions and Robert Malin of Malin Productions will lead a presentation from 9 to 11 a.m. that will teach participants how they can use new media to grow their social-media reach and influence. After an overview of different types of online videos for businesses, they will look at various platforms for sharing videos online, including YouTube. The cost is $40 for the presentation at the Scibelli Enterprise Center, 1 Federal St., Springfield. The Mass. Small Business Development Center Network is sponsoring the event. For more information, call the MSBDC at (413) 737-6712, or visit www.msbdc.org/wmass.

40 Under Forty Gala
June 23: BusinessWest will present its 40 Under Forty Class of 2011 at a not-to-be-missed gala at the Log Cabin Banquet & Meeting House, beginning at 5 p.m. The 40 Under Forty program, initiated in 2007, has become an early-summer tradition in the region. This year’s winners will be announced in April. For more information on the event or to order tickets ($60 per person, with tables of 10 available) call (413) 781-8600, ext. 10, or visit www.businesswest.com.

Summer Business Summit
June 27-28: The Resort and Conference Center of Hyannis will be the setting for the Summer Business Summit, hosted by the Mass. Chamber of Business and Industry of Boston. Nominations are being accepted for the Mass. Chamber, Business of the Year, and Employer of Choice awards. The two-day conference will feature educational speakers, presentations by lawmakers, VIP receptions, and more. For more information, visit www.masscbi.com.

Hampden Bank Hoop City Jazz & Art Festival
July 8-10: A Mardi Gras theme will kick off the 5th annual Hampden Bank Hoop City Jazz & Art Festival on July 8, featuring Glenn David Andrews with the Soul Rebels, and hosted by Wendell Pierce, star of the HBO series TREME. The celebration, planned at Springfield’s Court Square on the Esplanade, continues throughout the weekend with a lineup of world-class entertainment. On July 9, performances are slated by Marcus Anderson, the UK Kings of Jazz Groove, Down to the Bone, 17-year-old jazz newcomer Vincent Ingala, and Gerald Albright. On July 10, performances begin with the Eric Bascom Quintet, followed by Samirah Evans and Her Handsome Devils. Kendrick Oliver and the New Life Orchestra will also perform, and Latin jazz performer Poncho Sanchez will close out the festival. Organizers will also be increasing the number of merchandise vendors, artisans, and crafters as well as food vendors. For more information, visit www.hoopcityjazz.org.

Western Mass. Business Expo
Oct. 18: Businesses from throughout Hampden, Hampshire, Franklin, and Berkshire counties will come together for the premier trade show in the region, the Western Mass. Business Expo. Formerly known as the Market Show, the event, produced by BusinessWest and staged at the MassMutual Center in Springfield, has been revamped and improved to provide exposure and business opportunities for area companies. The cost for a 10-by-10 booth is $700 for members of all area chambers and $750 for non-members; corner booths are $750 for all chamber members and $800 for non-members, and a 10-by-20 booth is $1,200 for all chamber members and $1,250 for non-members. For more information, log onto www.businesswest.com or call (413) 781-8600, ext. 100.

Court Dockets Departments

The following is a compilation of recent lawsuits involving area businesses and organizations. These are strictly allegations that have yet to be proven in a court of law. Readers are advised to contact the parties listed, or the court, for more information concerning the individual claims.

FRANKLIN SUPERIOR COURT
Town Of Montague v. First Light Power Resources Inc. et al
Allegation: Breach of covenant to maintain, replace, and repair bridge: $1,000,000
Filed: 3/31/11

GREENFIELD DISTRICT COURT
Direct Energy Business v. Sonivya Inc.
Allegation: Non-payment of electrical services: $10,254.14
Filed: 3/21/11

HAMPDEN SUPERIOR COURT
Joseph Freedman Co. Inc. and the Excelsior Insurance Co. v. CJ’s Towing Unlimited Inc.
Allegation: The defendant is asserting a lien for towing recovery costs in an amount disputed by plaintiffs: $31,814
Filed: 2/7/11
The City of Westfield v. The Sun Life Assurance Co. of Canada and Global Benefits Strategies Inc.
Allegation: Negligence and breach of contract in connection with a health-insurance policy and negligence by an insurance consultant: $753,000
Filed: 2/7/11

Palmer Paving Corp. v. Phoenix Plaza Corp.
Allegation: Breach of contract for labor, materials, and services rendered: $49,596.14
Filed: 2/10/11

HAMPSHIRE SUPERIOR COURT
Eastern Wholesale Fence Co. Inc. v. Hadley Fence Company, LLC
Allegation: Non-payment of goods sold and delivered: $88,878.79
Filed: 3/3/11

Wells Fargo Bank v. RDT Associates, LLC
Allegation: Complaint to enforce foreign money judgment: $317,936.74
Filed: 4/4/11

Westfield Radiology Associates v. Valley Medical Group, P.C.
Allegation: Non-payment of radiological services provided: $200,000+
Filed: 3/22/11

NORTHAMPTON DISTRICT COURT

Hampden/Zimmerman Electric Supply Inc. v. S.E. Sulenski Roofing & Siding Inc.
Allegation: Monies owed for goods and services provided: $9,021.37
Filed: 3/23/11

Marianne P. Foster v. John Gil Inc.
Allegation: Breach of contract for paving services: $11,000
Filed: 4/8/11

PALMER DISTRICT COURT
City Electric Supply Company v. A & D Electric, LLC
Allegation: Non-payment of goods sold and delivered: $7,803.25
Filed: 1/28/11

FPC Financial, FSB v. Sentry Services Inc.
Allegation: Money owed on credit-card agreement: $19,636.45
Filed: 1/25/11

SPRINGFIELD DISTRICT COURT
Arrow Concrete Produsts Inc. v. J.D. Contracting Inc.
Allegation: Non-payment of goods sold and delivered: $15,485.48
Filed: 2/28/11
Agar Supply Company Inc. v. George’s Pizza
Allegation: Non-payment of goods sold and delivered: $8,506.97
Filed: 1/27/11

Global Environmental Services, LLC v. Tonertown, LLC
Allegation: Non-payment of goods sold and delivered: $22,400
Filed: 1/24/11

Public Service Mutual Insurance v. Gamoto, LLC
Allegation: Non-payment of commercial liability insurance premium: $1,713
Filed: 1/24/11

United Refrigeration Inc. v. Statewide Mechanical Contracting Inc.
Allegation: Non-payment of goods sold and delivered: $8,090.44
Filed: 2/23/11

WESTFIELD DISTRICT COURT
Capital One Bank, N.A. v. Two Little Guys Tree Farm
Allegation: Monies owed for credit advanced: $21,492.24
Filed: 3/11/11

Departments Picture This

Send photos with a caption and contact information to:  ‘Picture This’ c/o BusinessWest Magazine, 1441 Main Street, Springfield, MA 01103 or to [email protected]

The Power of Choice

Women’s Leadership Conference 1
Bay Path College staged its 16th annual Women’s Leadership Conference on April 29 at the MassMutual Center. More than 1,000 attendees took in the day-long event, which took the theme ‘The Power of Choice,’ and featured keynoters Wes Moore, a youth advocate, Army veteran, business leader, and author of The Other Wes Moore; Alison Levine, team captain of the first American women’s Everest expedition; and Victoria Kennedy, attorney and advocate for health care reform and women’s issues.
Women’s Leadership ConferenceAt above left, Levine (center) talks with Bay Path President Carol Leary and her husband, Noel. Bottom left, the large crowd mingles in the concourse area.











Coming Together

Elms College and Springfield Technical Community CollegeElms College and Springfield Technical Community College recently announced a new partnership through which classes in an Elms bachelor’s degree completion program in social work will be held at STCC. The program will benefit STCC students and alumni, as well as area residents with associate’s degrees, who are interested in a career in social work. Seen at the announcement are, left to right: Richard Parkin, assistant vice president for Academic Affairs, STCC; Walter Breau, vice president for Academic Affairs, Elms College; Ira Rubenzahl, President, STCC; and Sr. Mary Reap, Ph.D., President, Elms College.





Celebrating Entrepreneurship

Harold Grinspoon1
Harold Grinspoon2
Harold Grinspoon3
Harold Grinspoon4The Harold Grinspoon Charitable Foundation Entrepreneurship Initiative Awards Ceremony and Banquet was staged April 27 at the Log Cabin Banquet & Meeting House in Holyoke. The event featured an Elevator Pitch Competition featuring representatives of all the area colleges and universities. From top left: Lindsay Weaver, winner of the Elevator Pitch Competition, shares her idea for a business called Polar-EYES (a soft contact lens that provides outdoor UV protection, the power of polarization, and can transition from dark to light as traditional sunglasses do); Harold Grinspoon (light jacket) and keynote speaker Johnny (Earle) Cupcakes (center, front) are joined by the spirit winners from area colleges; Nate Lare, a student entrepreneur whose company, RDS Enterprise, provides a self-contained, semi-permanent disaster-relief housing kit, was the runner-up in the Elevator Pitch Competition; Adena Lavin (right), a student entrepreneur from Mt. Holyoke College, is seen at her exhibit of kale snacks. Her business is called ‘Pow! Chow,’ and she’s assisted by Lauren Palulis. Their exhibit was was one of 35 at the awards ceremony.
Photos by Shana Sureck

















Not Just Business as Usual

Not Just Business as Usual1
Not Just Business as Usual2
Not Just Business as Usual3Al Verrecchia, retired CEO and chairman of the board of Hasbro, was the keynote speaker for a program titled Not Just Business as Usual, presented by the Springfield Technical Community College Foundation on April 26. Event organizers also honored two area companies, Balise Motor Sales and Smith & Wesson, for their continued success and contributions to the local community. From top, STCC President Ira Rubenzahl (right) with Smith & Wesson CEO Michael Golden, and Rubenzahl with Balise President Jeb Balise. Emcee Frank Quigley (left), president of F.D. Quigley & Associates, a member of the STCC Foundation Board, and vice president of the STCC Alumni Advisory Board, with Michael Oleksak, executive vice president of Berkshire Bank and president of the STCC Foundation Board.

















Royal LLP Open House

Royal LLPThe law firm Royal LLP staged an elaborate open house on April 14 at its new location at 270 Pleasant St. in Northampton. Here, Principal Amy Royal, left, with Anne Weiss, owner of Weiss Consulting.

Features
El Silencio Offers the Authentic Costa Rican Rainforest Experience

Editor’s Note: This is the first in an occasional series on executive travel destinations.
CostaRicaWhat’s in a name?
Well, when it comes to the El Silencio Lodge & Spa in Bajos del Toro, Costa Rica, there’s plenty.
El Silencio means ‘the silence’ in Spanish, and that’s exactly what guests get in this back-to-basics getaway experience — other than the sound of tropical birds, you won’t hear much else. The rainforest clouds that surround El Silencio offer a quiet solitude, a refreshing retreat from the hustle and bustle of modern-day work and life. While the quiet of the rainforest takes a little getting used to, once you do, you’ll find it relaxing, empowering, and highly spiritual.
But the sound of silence is only one of the ways El Silencio and this somewhat remote area of Costa Rica touch the senses — all of them. The views of the rainforest at El Silencio are spectacular, and the numerous nature trails bring visitors deep into the rainforest. Along the way you will encounter some of the most beautiful flora and birds in the world. Don’t forget your camera!
Meanwhile, the locally grown food served in the lodge is fresh, exotic, and delicious. El Silencio offers visitors the authentic Costa Rican experience, in every sense of that word.
The lodge itself is unique in many ways, starting with the setting. It is quiet, colorful, and, in one word, unforgettable. The hotel is quite literally in the middle of the rainforest. It was built in a sustainable manner with products from the local environment and built by local workers. El Silencio is about an hour drive from Juan Santamaria International Airport in San Jose.
There are 16 cottage suites in total. While small, probably about 400 square feet, they are intimate and quite cozy. The early-morning chill and foggy mist are enhanced by the deep valley the property is situated in.
A personal concierge with a wealth of rainforest knowledge is assigned to each party for the length of their stay. Staff members are incredibly friendly and go out of their way to make each stay as comfortable and memorable as possible. As part of the experience, visitors are encouraged to plant a complimentary tree in memory of a loved one and can come back year after year to see its growth.
But don’t visit El Silencio if you want to stay in your villa and watch CNN. There are no televisions in the rooms — there is one in the main lodge, along with Internet, for those who can’t be without it — but that’s fine because there are plenty of things to do to get one’s mind and body occupied.
Starting with the hiking trails, which provide the full, rich flavor of the rainforest and the cool, misty air, along with picturesque waterfalls, the beauty is awe- inspiring. The lodge sits amid 500 luscious acres surrounded by two national parks. Nearby are other family-friendly activities such as horseback riding, ziplining, and water rafting. The town of Sarchi is about 45 minutes away and provides tourists an array of artisan woodworking shops and products from indigenous Costa Rican trees.
The lodge’s restaurant serves only organic chicken, fish, and vegetarian dishes, which are grown on site. The menu is only one of the ways El Silencio brings its guests back to the basics of life and nature; the resort offers meditation and yoga retreats that help beat back the stress from the world guests leave behind when they check in.
El Silencio is a must-stay for those who  have ever thought about visiting Costa Rica or experiencing the rain forest. It’s ideal for honeymoons, anniversaries, and executive getaways.
Some might say it’s in the middle of nowhere, but there’s another way to sum it all up: it’s in the middle of somewhere special.
Room prices vary, but are affordable by U.S standards. Call +011 (506) 2761-0301 for more information; www.elsilenciolodge.com
— John Gormally

Sections Supplements
Gas Prices Shroud Summer Travel Season with Question Marks

Mary Kay Wydra, left, and Michele Goldberg

Mary Kay Wydra, left, and Michele Goldberg show off some of the advertising aimed at drawing people from the Boston area to Western Mass.

There are a number of traditions that are part and parcel to summer in this region — fireworks on the Fourth of July, family getaways to the lake, and stops for ice cream at roadside soft-serve stands, to name just a few.
Two more have been added in recent years: high gas prices, and seemingly endless speculation about the impact they will have on the local tourism industry. And those traditions will continue in 2011. Gas prices are already at $4 per gallon, and most analysts say they will go much higher. This has many restaurateurs and tourist-attraction managers understandably nervous, but there is also the sentiment that the fuel prices will keep people closer to home for their summer fun.
“For Americans, taking a summer vacation is a birthright,” said Mary Kay Wydra, director of the Greater Springfield Convention and Visitor’s Bureau. “People are going to travel, but they will probably make different choices. Based on the fact that it costs $60 to $80 to fill a gas tank, they may visit two attractions instead of three, and may eat at less-expensive restaurants.
“It’s very important this year that destinations show value to the customer,” she continued, hitting on a point that she and others would stress repeatedly as they assessed the approaching summer season.
And to that end, the bureau is teaming up with area venues to offer vacation packages that include hotel stays combined with discounts to hot spots such as the Naismith Memorial Basketball Hall of Fame in Springfield and Six Flags in Agawam.
This year, another of the bureau’s goals is to capture the interest of people in the eastern part of the state. “Our feeder markets are Boston, Connecticut, and New York, and we are targeting our marketing efforts in the Boston area this summer,” Wydra said.
A number of marketing initiatives will kick off in June, including digital billboards, online advertising, and a free coupon book that will be distributed at Exit 6 and Exit 15 on the Mass. Turnpike for a weekend, with signs posted before the exit to alert drivers to the giveaway who might otherwise breeze through the fast lane.
“We are cautiously optimistic about the summer. Our visitor numbers are never as high as major metropolitan areas like Boston, but they are also never as low,” Wydra said. “We are a drive-to destination, so it is important that we do everything possible to respond to rising gas prices. Destinations that get creative and show value to consumers are the ones that are going to be successful.”
For this issue and its focus on tourism, BusinessWest talked with a number of people in this sector about what they expect this summer, and what factors will determine the volume of travel — and spending.

Current Events
Wydra said the area is fortunate to have upcoming events designed to draw large crowds, such as the enshrinement at the Basketball Hall of Fame on Aug. 12, not to mention the Hoop City Jazz & Art Festival (July 8-10), Indian Day at the Museum of Springfield History (July 17), a Mini-Grand Prix car race in downtown Springfield (July 23-24), and the Six Flags concert series. “And if you go farther north, there are outdoor attractions which include zip lines,” she said.
Michele Goldberg, director of marketing for the Visitor’s Bureau, agrees. “There are two zip lines and three whitewater-rafting businesses in Charlemont. Plus there is the Quinnetukut Riverboat cruise in Northfield, the Lady Bea cruise at Brunelle’s in South Hadley, and boating, hiking and fishing,” she said.
Wydra touts the views from the rivers as attractions in themselves. “They are incredible, and the rivers are a magnet that attracts people of all ages,” she said.
Cliff Stevens is cautiously optimistic about the upcoming season. He owns Moxie Outdoor Adventures in Charlemont, which offers white-water rafting, family float trips, and related river activities. He says weather is always a major factor in the business.
“But last year we had a good season and held our own. We are expecting to do about the same this year,” he said.
The downturn in the economy has affected his bottom line, but Stevens hasn’t raised prices in about five years because he knows it’s important to keep excursions affordable.
“I think it will be a good season for local tourism,” he told BusinessWest. “We are no more than a tank of gas away for many people, so I’m optimistic that families will get out and relax. The trips we offer include lunch and have held up during the recession because they are a good value. There are five campgrounds in Charlemont, and people can stay at them, take a hike, go rafting, and have a nice getaway weekend, which has helped us.”
However, the soaring cost of gas has affected his employees, who typically have full-time jobs and work as river guides on weekends because they enjoy challenging situations as well as being on the water. “Some come from Boston, and the first question they’re asking is if I will give them money for gas,” Stevens said. “They are more hesitant to work for a day even though that has been their tradition.”
He is honoring their request because it is difficult to find professionals with enough expertise to navigate waterways that can quickly become treacherous.

Tanks for the Memories
Kevin Kennedy says the geographic area that stretches from the Berkshires to Springfield is home to more than 700,000 residents. “That’s a good-sized audience of people who don’t have to drive more than an hour to get to us,” said Kennedy, staff liaison of Museums10, a collaboration of seven campus museums and three independent facilities that have joined forces to attract visitors. The consortium is facilitated by Five Colleges Inc., which provides administrative support from its Amherst office.
“Each one has a different audience and different strengths, but there is also a lot of overlap,” Kennedy said. He views times such as these when gas prices soar and travel becomes more expensive as an opportunity to reach out to local audiences.
The group conducts an annual survey based on zip codes to gauge the economic impact their visitors have on the economy. Most guests drive from locations less than 90 minutes away, with many coming from Boston, Albany, New Haven, and Brattleboro.
“Because it’s an easy drive, people don’t have to wince too hard when they fill their gas tanks,” Kennedy said. “We’re also seeing folks from Hampshire County who have lived here for years and have been to some of the museums, but not all of them. People are looking for opportunities in their own backyards, and I think it’s good to have an increase in local visitors.”
The license-plate survey, which began in 2007, shows the most notable shift in attendance is the percentage of people from Massachusetts. In 2007, 37.9% of visitors came from the Bay State. That number rose to 47.3% the following year, held fairly steady at 45.6% in 2009, and climbed to 51.9 % last year.
Museums10 is looking to add value to its visits, and although six of the 10 museums don’t charge admission, they do feature gift shops, so the consortium is thinking about creating a card that would offer people reduced admissions and/or gift-shop discounts.

Soar Subject

Mike Desrosiers

Mike Desrosiers says he’s optimistic about the year ahead at the Basketball Hall of Fame.

Meanwhile, things seem to be on the upswing at the Naismith Memorial Basketball Hall of Fame. And Marketing and Media Representative Mike Desrosiers thinks this will be a good season.
“If the recent spring vacation was any indication of how the summer will play out, we are very hopeful,” he said, referring to April school-vacation week. “We had an attendance level that trumped what we’ve done in the past few years, and that is always encouraging.”
Officials at Yankee Candle Flagship in South Deerfield are also optimistic, but their confidence stems largely from measures they have taken to attract visitors.
“We typically see 1 million to 1.5  million people every year,” said Jim Ovitt, director of retail operations. Most guests are within a 2 ½-hour drive, and when gas prices rose in 2008, Yankee Candle Flagship saw more local traffic and fewer visitors from outlying areas.
Its strategy has been to implement a continuous stream of new offerings that keep the attraction fresh and provide more reasons for visits.
“Several years ago when gas prices rose, we looked at what we could do strategically around key events that would drive traffic to this location,” said Ovitt, adding that such efforts have kept the company’s numbers stable. “The fact that we have free admission and offerings for every age makes us very attractive to families of two or more.
“We try to change things to make newness part of the excitement,” he continued, “with events, entertainment, and attractions within the store such as our Wax Works, where people can create their own candles from wax beads with layers of fragrances. It has been so popular, we had to renovate the area twice to add more capacity.”
The candy shop is under renovation, and will reopen as Yankee Candy, while Santa’s Toy Shop is being expanded in line with its successful marketing strategy.
The New England Air Museum in Windsor Locks, Conn. has not experienced the same success. Although the facility is only about 20 minutes from downtown Springfield and a member of the Greater Springfield Convention and Visitor’s Bureau, the attraction has not been faring well, said Assistant Director Debbie Reed.
“The state line seems to scare people off,” she said. “It’s almost like a barrier, and we don’t know why.”
Museum officials hope to reverse this trend via a radio-advertising campaign aimed at the Springfield market. There is optimism, but administrators are adopting a wait-and-see attitude.
“January was terrible because of the weather; the last three months have been OK, but there is uncertainty because of the gas prices,” she said. “This season could be good, or it could be bad; we don’t know what to expect.”
However, a number of special events are also on their menu, including the annual Space Expo, which typically draws visitors from Rhode Island, Connecticut, Vermont, and parts of Western Mass.

The Bottom Line
Looking ahead to the summer season, the ever-optimistic but also realistic Wydra said there are a number of question marks hanging over the tourism sector — another tradition of sorts.
But while there is a good dose of concern about whether gas prices will temper visitation to area attractions and overall spending, there is widespread optimism that this sector will withstand that challenge and post solid numbers.
But as Wydra and others said many times, it all comes down to providing value.
“The term ‘new’ is so important, as new elements keep people coming back,” Wydra said. “And our attractions are always reinventing themselves.”

Health Care Sections
Misconceptions Persist on Stuttering, Its Causes, and Treatment

Nadia Dorval

Nadia Dorval says using the phone is so difficult for people who stutter that they usually avoid it.

The Oscar-winning movie The King’s Speech is a true story that portrays how King George VI of Britain resolved his stuttering problem with the help of a speech therapist.
But, although the monarch experienced success, there is no cure for stuttering, and more than 3 million Americans and 68 million people worldwide live with the problem every day. Winston Churchill, Marilyn Monroe, and Carly Simon are a few of the well-known figures who number among their ranks.
“Many famous people were stutterers. It has nothing to do with intelligence. But people who stutter often have a sense of inadequacy and feel frustrated, angry, and depressed,” said Nadia Dorval, an adult speech language pathologist with Baystate Rehabilitation Care in Springfield.
“For some people, stuttering is developmental and can change, and for others it is chronic,” said Karen Spinelli, a speech-language pathologist at Noble Hospital in Westfield. “People usually start to notice it when children are preschoolers or about the time when they begin developing language.”
According to the Stuttering Foundation, the condition affects four times more males than females, and approximately 5% of all children go through a period of stuttering that lasts six months or more. Three-quarters recover by late childhood, and about 1% have long-term problems.
Dorval says stuttering in adults doesn’t always begin in childhood and can be caused by an injury to the brain. “It is not something that’s black and white; stuttering is very complicated,” she said. “People have the misconception that stutterers can control their problem, but even when they do, it can occur again in high-stress situations.”
For this issue, the BusinessWest looks at the causes of stuttering, what adults can do to help children who stutter, and why unrealistic expectations and a fast-paced lifestyle can make the situation worse.

Early Speech

Karen Spinelli

Karen Spinelli says materials from the Stuttering Foundation can help people become informed about the problem.

It is not uncommon for preschoolers to stutter for a period of time. “They know what they want to say, but their ability to coordinate the physical aspects of speech doesn’t always keep up with it,” Spinelli said.
She explained that three things are necessary for speech: breathing, voicing, and articulation. Voicing refers to the way the muscles of the vocal cords close and vibrate, while articulation is the way the lips and tongue move to produce sound. “Researchers tell us there is no one definitive cause in developmental disfluency,” Spinelli explained.
However, research is beginning to show that there may be a genetic component, and Spinelli says the latest findings reveal a difference in the way the brain controls the three main areas of speech in people who stutter.
Environment also plays a role. “It doesn’t cause stuttering, but can make it better or worse. The more anxious a stutterer becomes, the more it can exacerbate; stress and anxiety can cause a snowball effect,” she continued, adding that staying relaxed while speaking is critical for stutterers.
If a child begins stuttering, all of the adults in his or her life should behave in the same manner, said Spinelli, who advises them to talk slowly in a calm manner, to avoid looking worried or rushing the child, and to pause before they respond to what the child says.
“Don’t jump to answer the child quickly, and maintain eye contact so they don’t feel you are losing interest,” she continued, adding that adults should never try to help a child by finishing their sentences. “It is important for a child to feel they have your attention. If you speak for them, it can send the message that they are inadequate and create more anxiety. It is important for the child to know that what he or she is saying is more important than how it comes out, even though it can be difficult to take the extra time to listen.”
The reason speaking slowly makes a difference is because people tend to match the rate of the speech of those around them. “It is a very unconscious behavior,” Spinelli said.
Another helpful technique is singing or reciting nursery rhymes out loud with the child. “People who stutter don’t usually exhibit the behavior when they are singing or talking in unison, so it’s a good idea for parents to do these things with their child,” she told BusinessWest.
However, if frustration arises, parents should ask their pediatrician to refer them to a speech-language pathologist. There are early-intervention programs for children younger than age 3, and after that, the school department can help. “Most people don’t realize that, even if a child is not in school yet, he or she can still receive services through the school system,” Spinelli said.
Claudia Eitnier, a speech language pathologist at Mercy Medical Center, said one of the reasons it is prudent to seek an evaluation is because the stuttering may be part of a broader speech-and-language problem. “Don’t become impatient when someone stutters, and don’t treat a child or adult who is stuttering as if something is wrong with them,” she said. “It is not something the person is doing intentionally.”

Myths Abound
There are a number of myths related to stuttering. These include the thought that people who stutter are less intelligent, that the condition is caused by nervousness, that it can be ‘caught’ by imitation or hearing another person stutter, that it is caused by stress, and that it helps to tell a person to “take a deep breath before talking,” or “think about what you want to say first.”
None of these things are true. People who stutter can become nervous due to other people’s reactions, and stress can make it more difficult for them to speak fluently. But these things do not cause the problem.
The purpose of therapy is to provide people who stutter with useful strategies and help them learn ‘easy stuttering.’ This refers to teaching a person to speak with less tension in their throat and mouth.
“It makes the stuttering less pronounced,” Spinelli said. “The more emotionally anxious a person becomes, the more tense their muscles become, and the worse the stutter becomes.”
Stuttering does tend to decrease as children grow, she added, but can occur again at any point in their lives.  In fact, the goal of stuttering therapy isn’t always to make it go away.
Eitnier says technology can be useful in treating some cases of stuttering. One device used by therapists is called Speech Easy. It resembles a hearing aid, and provides delayed auditory feedback, allowing the person to hear their speech at a different pitch with a slight time delay.
“This causes the person to change their pattern of speech, and usually results in the reduction or elimination of stuttering,” she explained. “Hearing their own words played back changes the mental processes that coordinate speech.”
Biofeedback programs can also be helpful. One program works by having a person speak into a microphone while wearing a headset and listening to music or background noise. The person can see the pattern of their speech on a computer screen, and the background noise, which blocks the sound of their voice, can make speech easier for some people.
“But there isn’t one right way to treat stuttering,” said Eitnier. “Since no two stutterers are alike, what works for one may not work for another, because its roots, causes, and severity vary. And even though there is no cure, pill, or surgery for it, people can learn to manage their stuttering.
“But it is very hard work no matter what age you are,” she continued. “Adults are taught relaxation techniques; the more relaxed and comfortable they are, the more fluent they become.”
Dorval sees many adults who stutter, and says some re-learn strategies taught during their childhood. One is to stop speaking and take a deep breath from their diaphragm when they begin to stutter.  “The whole idea is to remain relaxed,” she said. “Stuttering typically happens when they are in an emotional or stressful environment. If they become angry or excited, emotions can take over their speech.”
Speaking on the phone is also difficult, because stutterers fear judgment and often don’t know who will answer when they make a call. “Most stutterers will tell you they hate the phone. They will text people or use e-mail and have other people make their doctor’s appointments for them,” Dorval said.
One technique she uses to overcome this is to have an adult call stores and ask if an item is available. They prepare a list of questions before they call, and then read them off from a checklist. Dorval advises them to take their time, speak slowly, and if they begin stuttering, to stop, take a deep breath and then begin speaking again.
“A lot of stutterers talk very fast; some repeat entire works, some repeat phrases, and some repeat the initial consonant sound. And some also use interjections such as ‘ah’ or ‘um’ between words and have hard or soft blocks,” Dorval said, adding that a block refers to the length of time that passes between words or sounds.
“A soft block may come across as inappropriate pausing while a hard block makes the words sound tense,” she explained.
Recording the person’s voice while they are speaking, then playing it back to them can also be useful. “If they hear what they doing, they can see where they could have slowed down and started again,” Dorval said.
Some stutterers develop secondary behaviors such as rubbing their leg or wincing when they speak, she continued. These actions take place because at some point, the behavior worked and as a result it became an involuntary response.
“I worked with someone who rocked and bit his hand while he spoke, and had someone else who would wring her hands,” she told BusinessWest. “The behaviors create more tension, and part of the person’s therapy is to make them aware of what they are doing, because these actions make their stuttering more obvious.”
Dorval wants adults to know that if they are talking to someone who stutters, they should not finish their sentences or interrupt the individual. “People want to help, but they need to be patient. And if you work in a public place and get a stutterer on the phone, be extra patient. It takes a lot for them to make a call,” she said.
Adults who stutter often report they have difficulty with job interviews and relationships. “They feel like they are not capable of interacting the same way as someone who speaks fluently,” Dorval said. “But if someone really wants to improve, and is ready to make a commitment, the chances of a successful outcome are increased.”

Health Care Sections
Navigating the Minefield of Long-distance Caregiving

Gina Barry

By Gina M. Barry, Esq.

There comes a point when most of our nation’s elders will need assistance with various tasks, such as household management, bathing, dressing, medication management, meal preparation and eating, transferring, and/or using the restroom. In the past, such assistance was typically provided by family members; however, with the increased mobility of our society, it is now common for family members to be too physically distant to provide hands-on care.
It is also common for an elder to be unwilling to move closer to their family, even if staying where they are means receiving care from someone other than their family members. Although the distance creates many hazards, steps can be taken to allow successful navigation of the minefield of legal, financial, and administrative issues that lie in wait for the long-distance caregiver.
The most common legal issue associated with providing proper care and oversight from a distance involves establishing proper legal authority to ensure ongoing care in the event of incapacity of the elder. When proper legal authority is not established, caregiving can be interrupted, leaving the elder at risk for physical, mental, and/or financial harm.
This legal issue can be easily resolved through the elder’s execution of a durable power of attorney and health care proxy. The durable power of attorney and health care proxy are two distinct legal documents that give a person the elder chooses the authority to make financial and medical decisions on the elder’s behalf if the elder is incapacitated.
In the event that a durable power of attorney and health care proxy are not established and the elder loses capacity, it will be necessary to petition the probate court to appoint a conservator and/or guardian to make financial and medical decisions for the elder. The process of having a conservator or guardian appointed is expensive, time-consuming, and results in the elder’s loss of privacy and legal rights. As such, the overseer of the elder’s care should discuss with the elder the need to establish these documents while the elder is still capable of executing them.
In addition, end-of-life decisions should be discussed with the elder, and the elder’s wishes should be memorialized in writing within the proper legal document. Ideally, the estate plan will also include a will, which provides clear instructions as to the disposition of the elder’s estate upon their passing away.
Because the law varies from state to state, another common legal pitfall arises when the estate planning documents that have been established are not valid or are not recognized. This pitfall usually arises because: (1) the documents were not properly prepared or executed; (2) the documents were prepared in the caregiver’s state and are not recognized in the elder’s state; or (3) the documents were prepared in the elder’s state and the elder moves to the caregiver’s state where documents are not recognized.
To avoid the pitfall of having unusable estate-planning documents, it is best to hire elder-law attorneys practicing in both the elder’s and the caregiver’s states, so that you can be sure the advice you receive will pertain to the law of each state, and any necessary state-specific provisions will be incorporated into the estate-plan documents. Otherwise, it is possible that the elder could lose the protection of the documents, especially if the elder moves after losing his or her capacity to execute new documents.
Financing care is another area loaded with potential problems for the long-distance caregiver. Many times, the elder expects that public benefits (Medicaid) will pay for his or her care needs. Again, each state has different rules relative to obtaining approval for public benefits, and there are vast differences between the states as to various issues, including, but not limited to, asset and income limits, the effects of long-term-care insurance, and the effects of past gifts. Again, it is imperative to consider the rules in both states when planning if there is any possibility that the elder will relocate.
Further, there are also differences in the reach of each state’s estate-recovery rules, which are the rules that allow the state to recover benefits paid for care from the estate of a recipient who has passed away. Here, proper planning can ensure that benefits will be obtained as efficiently as possible and, at the same time, minimize the exposure of the elder’s estate to recovery efforts.
With respect to administrative issues, coordinating caregivers can be a daunting task. It can also be a serious mistake to rely on an elder’s self-reported care needs, because many do not recognize their own needs when they arise. As such, every long-distance caregiver should hire a geriatric care manager in the elder’s area. A geriatric care manager is a health care professional with training in gerontology, social work, and nursing. In most cases, the geriatric care manager will conduct an assessment of the elder and develop an individualized care plan.
In the long-distance-caregiving situation, the geriatric care manager will act as a liaison for the distant caregiver. Here, the geriatric care manager will oversee the elder’s care, providing a report to the caregiver at regular intervals and alerting the caregiver to any potential problems. The geriatric care manager’s additional oversight not only provides peace of mind for the long distance caregiver, but also guards the caregiver from claims that he or she is not conscientiously carrying out his or her duties due to the distance and/or lack of personal oversight.
Even though long-distance caregiving is a minefield, the wisest of caregivers knows that hiring professionals in the elder’s area, the caregiver’s area, or both is the equivalent of employing a minesweeper. With proper planning and the advice of elder-care professionals, caregivers can defuse or altogether avoid the mines and successfully navigate the minefield of long-distance caregiving.

Gina M. Barry is a partner with Bacon Wilson, P.C. She is a member of the National Assoc. of Elder Law Attorneys, the Estate Planning Council, and the Western Massachusetts Elder Care Professionals Assoc. She concentrates her practice in the areas of estate and asset-protection planning, probate administration and litigation, guardianships, conservatorships, and residential real estate; (413) 781-0560; baconwilson.com

Health Care Sections
In the Trauma Bay, Work Is Carefully Choreographed

Dr. Reginald Alouidor

Dr. Reginald Alouidor, here consulting with surgical residents, says work in the trauma unit is a total team effort.


It is 4:56 p.m., and Dr. Reginald Alouidor is looking at his pager.
It is alerting him to the fact that an elderly woman is being transported from Cooley Dickinson Hospital in Northampton to the trauma unit at Baystate Medical Center. She had fallen in her home, suffering injuries to her face, as well as a broken wrist, but there are fears that she has also sustained brain injuries. “She was stable, but there was blood in her brain and the potential for deterioration,” Alouidor would explain later.
In the parlance of the trauma unit, this is what is known as a ‘category-2,’ or ‘cat-2,’ emergency, an incident less severe in nature than a ‘cat 1,’ which could be a serious motor-vehicle accident; a gunshot wound, or GSW, as one is called; a stabbing; or perhaps a paralyzing injury to an athlete.
But with either category, the message on the pager sets in motion a highly choreographed response that is part and parcel to life in the only level-1 trauma unit in Western Mass. When the patient arrives from CDH, the so-called ‘trauma team’ is ready and waiting to administer care that will continue long after the individual is taken from the trauma bay.
On this particular Monday, BusinessWest was a guest in the bay and surrounding emergency department to talk with team members about their work, its challenges, and rewards, and also record what would be considered a typical night in the trauma unit, although all those involved say there is no such thing.
Each day is different, said Alouidor, the attending trauma physician on this night, and unpredictability is the only constant.
Soon after the aforementioned patient, who suffered what’s known as a ‘mechanical fall’ arrives, the bay becomes awash in motion, with the various players — Alouidor, residents, a nurse, and others — attending to specific duties while trying to maintain order in what would be considered close quarters. There are a half-dozen people treating the patient, looking at information, and consulting with one another as data is pored over. In other instances, including most cat-1 cases, there may be two or three times that many people in the room (including security personnel and family members), necessitating what Alouidor calls “crowd control.”
“Having 10, 15, or even 20 people in the room is not unusual, and there’s a sign on the wall that identifies who is supposed to be there,” he explained. “It shows the room, it shows where the bed is, and it shows the position of each member of the team. As trauma-attending, when I have a very ill patient, I don’t just walk around the bed; I know where I’m supposed to stand — I have a position at the foot of the bed. My airway resident has a position at the head of the bed, the ED-attending has a position at the head of the bed, the trauma nurse and the trauma scrub nurse all have their positions marked out, they know where they’re supposed to be.
“So when we talk about choreography, or ballet, when we walk in the room, everyone knows their role,” he continued, “and everyone knows where they’re supposed to be.”
Life in the trauma unit is demanding, said those we spoke with, work that requires a broad mix of abilities, from the surgical skills needed to save lives to the soft skills one must possess to properly inform, comfort, and console patients’ family members.
“It’s a golden rule — the family needs to know what’s going on,” said Alouidor. “Even during resuscitation, family members have a right to be present, and someone from the team will detach from the team and stay at the side of that person so that they know what’s going on. If we admit a 4-year-old, the best medication I can provide to calm that child is his mother or father to hold his hand.”
Both tragedy and triumph, if it can be called that, can be found in the trauma unit.
“We make a lot of great saves here,” said trauma nurse Concetta ‘Chetty’ Jez, an evening supervisor in the emergency department and 38-year nursing veteran, who would emphasize that word ‘we’ with every comment she made about the trauma unit. “We don’t save everyone, but when you walk away, you’re thinking, ‘we really did it.’”
For this issue, BusinessWest talked at length with Alouidor and other members of the trauma team that night to gain a perspective on the choreography that goes on in the trauma unit, and how the ‘controlled chaos,’ as some described it, represents teamwork personified.

Step by Step
Alouidor, who was born in Zaire but is a citizen of Haiti and grew up in that country, told the BusinessWest that he’s always been drawn to emergency-room medicine and especially trauma care.
And in Haiti, where he did his first four years of surgical residency work, this care took on a different tone and tenor than what he would experience here later in his career, and provided different kinds of learning experiences.
“I come from a third-world country where our trauma systems are not as well as organized as here in the U.S.,” he explained. “Back home, we see things that you may have seen in the states 50 or 60 years ago, because at work, employees are not protected, and as a result, their hands get mangled in machines. Also, the streets are not properly lighted and the cars are not properly inspected, and as a result, you have a vehicle traveling with 20 people that was meant for 10, and when this vehicle tips over, everyone is injured.
“It’s a country where basic emergency services and transportation are not well-organized,” he continued. “So someone who has a car crash in a town 100 miles away from the capital is not stabilized and is brought to us by means other than an ambulance, and without having been properly screened or triaged. These are the patients that we had to take care of, so as a medical student, I was always very involved in the care of these patients and recall in my third and fourth year of medical school taking extra time to spend with residents in surgery so I could get more exposure to trauma.”
Alouidor would do a second surgical residency in New York City, and eventually came to Baystate in the summer of 2006. There, he spends roughly one-third of his time in what is the only level-1 trauma unit in the four western counties of Massachusetts — there is one at UMass Medical Center in Worcester and six in Boston — and one of three that serve Connecticut.
Level 1 is the highest designation for trauma units, and such facilities provde the highest level of care, said Dr. Ronald Gross, chief of Trauma and Emergency Surgery Services at Baystate Medical Center, noting that there are three levels of trauma facilities in Massachusetts, and as many as five in other states.
“If you take the overall spectrum of trauma, 100% of all injured patients, level-1 centers will care for about 15% of the trauma patients,” he explained. “All of the rest can be very well-cared for at community hospitals that are level 2 or less. The most severely injured patients should go to a level-1 center, and the statistics show that, if they do, you decrease their mortality by 25%. In fact, the numbers show that if you don’t take your patients to a level-1 trauma center and they go somewhere else first, mortality is four times that of those who go to a trauma center first.”
An emergency department is part and parcel of what is needed to have a level-1 trauma center, he continued, adding that trauma surgeons work hand-in-glove with emergency medicine physicians who staff the ER.
Key elements of a level-1 center include 24-hour in-house coverage by general surgeons and prompt availability of care in varying specialties, such as orthopedic surgery, neurosurgery, plastic surgery, anesthesiology, emergency medicine, radiology, internal medicine, oral and maxillofacial surgery, and critical care, said Gross.  In addition, a level-1 center has a program of research, is a leader in trauma education and injury prevention, and is a referral resource for communities in nearby regions.
The long, severe winter of 2010-11 has added to what would be considered a typical workload in the trauma unit — again, if there is such a thing, said Gross. He noted that there have been more weather-related motor-vehicle accidents, by his estimation, a higher number of serious slip-and-fall incidents, and considerably more cases of people falling off roofs, an obvious result of the heavy snowfalls and homeowners’ attempts — almost always ill-advised — to reduce the threat of collapse. Meanwhile, Alouidor said this winter has seen a high volume of what he called ‘interpersonal violence’ — “there’s been a lot of penetrating injuries, a lot of gunshot wounds and stabbings” — a statistical anomaly he could not explain.
A recent serious head injury, a true cat 1, provides an insightful look at the full breadth of the work performed by trauma-team members after the pager goes off — and well after the patient leaves the bay.
“He had a very severe brain injury, and at the time of admission, we were all concerned about the potential outcome,” Alouidor recalled. “This patient put in a week in our ICU in which he received what we categorize as maximum medical therapy.”
Elaborating, he said that surgical teams moved quickly to decompress the brain, a procedure gaining more acceptance after recent success with soldiers in Iraq and Afghanistan.
“A large fragment of bone is removed, and thus the brain has room to swell,” he explained. “When there’s a brain injury, the brain’s main response is to swell, and with the swelling, the pressure in the brain increases, and that’s what leads to complications. There are multiple medications we can use to decrease the swelling and decrease the pressure and stabilize the patient, but this patient did not respond to any form of medical therapy, so at that point we had to decompress his brain.
“Despite this, his brain pressures were not properly controlled,” he continued. “After several days, he eventually died. We spent those days with the family, hand-in-hand with his wife, his children, his parents; it was a very long process, and a case that shows how we’re not just taking care of the patient, but taking care of the family.”

On the Clock
When asked what he enjoys (if that’s an appropriate word) about trauma work, Alouidor said he takes a great deal of satisfaction from making a profound and often immediate impact on someone who is probably having the worst day of his or her life, but there is much more to it than that.
“I like what I do for a variety of reasons,” he explained. “It’s not only the relatively quick results, but also the fact that I really like taking care of my patients; I’m very busy and very involved in their care, and that’s rewarding.
“There’s a wide range of results in trauma,” he continued, adding that not all of them come quickly, and some are obviously tragic in nature. “It’s not only the person who comes in in extremus that you can turn around very quickly by properly resuscitating them in the emergency room, bringing them to surgery, and doing the right operation at the right time, and watching this patient turn the corner within hours and come back to life; that’s the best-case scenario, but they’re not all like that.”
On the Monday he spoke with BusinessWest, Alouidor’s day began at 7 a.m., and the shift would continue until 7 the next morning. That might seem like a long shift to most, but he’s used to it — so much so that his body’s ‘clock’ is impacted when he’s not working. Indeed, he finds that, when he’s on vacation, by the time he’s a few days into a trip, or about when he’d normally be taking a turn in the trauma unit, he finds himself staying up all night.
Since this Monday was relatively quiet, Alouidor was able to spend some time with BusinessWest and discuss the many nuances of work in trauma. He said he arrives each day expecting “anything and everything,” and quite often gets both.
There is often no rhyme or reason to the level of the activity in the trauma unit, although there are some circumstances that will obviously contribute to volume, he explained, noting that the frequency of motor-vehicle accidents increases with bad weather and poor road conditions, and, in general, more bad things happen when people are outdoors, such as the summertime.
And there is, he maintains, scientific evidence of — and common-sense explanations behind — surges in activity during hot weather and full moons.
“The heat does things to people,” he said with a smile. “There is actually data in the literature that demonstrates that, when it’s a warm summer night or when the moon is out, trauma departments are more busy, and this is something we have known for years. When it’s warm, people are outside, and when they’re outside, things tend to happen — accidents, people fall off the balcony — and some bad things, like fights. And when you have a full moon, there is light until very late, and since people are out later, there’s more potential for them to get into trouble.”
And while this Monday was uncharacteristically calm — until mid-evening, at least — there are occasions, and many of them, he noted, when the patient volume on the first day of the work week will prompt someone to say, ‘are you sure today is Monday?’
Penetrating wounds, especially those related to interpersonal violence, have been occurring with great frequency this winter and, in general, over the past several years, said Alouidor, who noted that, had there been a shooting on the night of BusinessWest’s visit, he probably would not have been at liberty to talk about it due to health care privacy regulations. So he used a hypothetical situation to discuss these cat-1 cases and all the ways the trauma unit responds, starting with what his pager would be telling him when it went off.

Teaming with Anticipation
“It would be alerting us to a ‘category 1, GSW,’” he explained. “There would be an age to follow, a location of the wound or wounds — chest, body, head — and there be be vital signs, blood pressure, heart rate, mental status, and EMS can tell us if the patient is critical, meaning minimum vital signs, or stable.
“And stable is a relative term —  young, healthy people can tolerate a lot before they crash, but when they do crash, they’re in trouble,” he explained, adding that ‘critical’ is a relative term as well, and one that refers to potentially life-threatening injuries and an individual who needs to be stabilized.
With the information from EMS in hand, the trauma team begins to mobilize, said Alouidor, noting that the information on his pager is also now in the hands of other departments and individuals whose services will likely be required. This list includes the ICU, the operating room, radiology, the blood bank, lab, and also pastoral care.
“We care for these patients, but also their families,” he said. “If someone arrives here and has their 25-year-old wife or 50-year-old mother or 17-year-old son with them, someone needs to sit down with these people and talk them through what’s going on. We’ll provide the necessary medical information, but they also need support; we want to make sure there’s someone there for the family if they need someone to talk to.”
By the time the patient arrives, the team members are ready, he continued, adding that, by this, he means they are gowned, masked, and fully prepared to perform the rapid assessment that is needed in such cases. Airway, breathing, and circulation are the first things checked, he said, adding that disabilities, mental status, and injuries are also assessed.
“I’m not distracted by the fact that someone has a hole in their chest and a hole in their abdomen and they’re screaming bloody murder,” he told BusinessWest. “What’s important to me is to see if the person is stable first, and then, in a very systematic fashion, we go over things. People look at us very cynically and say, ‘this guy’s been shot in the abdomen; why are you looking at the airway first?’ That’s because the first thing that’s going to kill this person is not the fact that they’ve been shot in the liver or in the blood vessels in the stomach. What’s going to kill them first is that they’re not breathing. What’s going to kill them afterward is the fact that they don’t have circulating blood.
“Then, we go on to assess the injuries and do what’s called a secondary survey,” he continued. “Then we make our decisions. Is this patient stable? Is he critical? Is this a patient we will do a workup on? This might be a gunshot wound we assess in ED and determine it’s not a penetrating injury. Then we can say, ‘it’s your lucky day; you got shot, and the bullet only grazed you,’ or ‘it didn’t go through any significant structures.’”
If the patient is critical and needs surgery, he or she is in the operating room within minutes, Alouidor went on, adding that other types of trauma, be they injuries from a car accident, fire, or fall from a roof, are assessed and treated in the same fashion.
And with every step in the process, the team is involved.
“I don’t work alone — I work with a team,” he stressed. “I could not provide the care I provide alone. And one of the reasons why modern trauma centers are so successful is not just because they have good doctors, nurses, X-ray technicians, or anesthesiologists. They are successful because they have good systems, and these systems are put in over months and years, and it is these systems that lead to good outcomes.”
Children make up a small percentage of the caseload in trauma, said Alouidor, adding that they bring some additional challenges to the fore.
Communication is one of them, he explained, adding that very young children can’t articulate what’s happened or where it hurts. “Parents can provide a story,” he explained, “but sometimes, that story is, ‘I was in the other room, I walked in, I saw him lying on the floor,’ so we don’t really know what happened in those circumstances. And to me, that’s one of the more challenging aspects of caring for kids.”
“Some people say it’s difficult to treat children because when you look at them you see your own children,” he continued. “And while that’s true, when I look at my patients, whether it’s the 20-year-old, the 45-year-old, or the 85-year-old, I tend to see someone I know. I think about my niece, who is 20 years old, I think about my brother, who’s 45, and I think about my parents. You tend to find yourself in any patient you’re seeing.
“It is more difficult to accept a child who has significant injuries, especially when you know the outcome will not be good, as opposed to someone who’s older,” he continued. “That’s not to say that you don’t care as much [with the older individual], but it’s easier to understand and cope with someone who’s 88 and coming to the end of their life than it is with a child who’s 4 who has a devastating injury and will live with those complications for the rest of his life.”

Work in Progress
‘The Q word.’
That’s the usually unspoken term for ‘quiet’ in the trauma unit — and in most hospital settings, for that matter.
Those who are superstitious won’t say it out loud, said Dr. Mazen Al-Mansour, a surgical resident at Baystate who spends good deal of his time handling trauma work. That’s because doing so will, in their minds, inevitably change the course of an otherwise calm evening in the bay.
Al-Mansour is a fourth-year resident in the Department of Surgery, which means he’s nearing the end of this long, grueling stretch of his training. He told BusinessWest he would like to become a general surgeon, but enjoys many aspects of trauma work, especially the pace and unpredictability of the work.
When asked if organized, or controlled, chaos would be a good way to describe what goes on, he said only those who don’t work in the unit would use that term, even if it is fairly accurate.
“Everyone knows exactly what’s going on and what’s going to happen next, when there are multiple traumas at the same time or when we get extremely sick patients,” he explained. “It can be a little chaotic, but that’s the nature of traumas.”
Echoing Alouidor, Al-Mansour said work in the trauma unit requires a mix of skills, from the ability to assess and treat a penetrating wound to the compassion needed to address the wants and needs of family members.
“We work closely with extensively trained trauma surgeons who have the experience of dealing with life-threatening injuries in different areas of the body and different kinds of trauma, such as penetrating trauma or blunt trauma such as a motor-vehicle accident or people who are struck by vehicles,” he said. “We get to work closely with these people — we get to be the first-assist when it comes to the operation, and we get to watch these people talking to families, and we get to be involved with the families as well.
“There are different levels of people who get involved, and different levels of experience,” he continued, “and a lot of mentorship and observation on the part of younger people to pick up on the skills and the knowledge of how to handle the trauma patients and their families.”
Jez, whose job it is to coordinate nurse activity in the emergency department, including the trauma unit, said trauma nurses are specially trained for their work, which is demanding physically and also emotionally, but in many ways rewarding.
“It’s one of the greatest places to work in, and the nurses, while they can feel stressed — it’s a very, very busy place — will say that they truly make a difference,” she said, adding that the nurses play a critical and yet often overlooked role in the ED and the trauma bay.
“When these patients come in to the trauma unit, there’s this huge hurry — everyone’s in this big rush, everyone’s all excited, and the adrenaline’s flowing,” she explained. “And the nurse is in the middle of it. It’s the nurse and the patient, it’s the nurse who brings in the family, it’s the nurse who does all the meds, it’s the nurse that’s doing all the re-evaluation, it’s the nurse who’s there when you’ve lost the patient, and it’s the nurse who makes the patient look presentable so the family can come in and see him.
“They do it because it they love it,” she said of the nurses and their work. “They cry a lot down there — that goes with this territory — and they find order in the chaos.”
Alouidor stressed repeatedly that ‘quiet’ — he’s not at all afraid to use the ‘Q’ word — doesn’t translate into not busy.
Indeed, trauma physicians have patients to continually evaluate and myriad other types of work to handle when beds 9 and 10 in the trauma unit are empty or emergencies have passed. And they know that, at any minute, even if the moon isn’t out or it’s warm outside, the pace of the evening can change dramatically — and often does.
That’s why there are systems and procedures and signs on the walls in the bay telling people where to stand. The only job description for the people who work in this unit is to be ready — before the pager alerts them to an arriving patient, and long after the controlled chaos begins.

George O’Brien can be reached at [email protected]

Health Care Sections
Joint Replacement Makes Significant  Strides

Dr. Henry Drinker

Dr. Henry Drinker says demographic trends and improvements in technology have combined to cause an exponential rise in the number of patients receiving new hips and knees.

It’s a surgery that doesn’t save lives, but does give patients their lives back. The field of total joint replacement has grown exponentially in recent years as technology and the materials used to replace arthritic joints have improved dramatically. Now, as the Baby Boomers enter their senior years and awareness of joint replacement grows among all age groups, procedures to implant new artificial knees and hips are expected to double and even triple in the next decade. Clearly, this is one surgical discipline making some great leaps forward.

Total joint replacement has long been considered a surgery for older, not younger, people — but not too old.
The rules, however, are changing.
“It’s mainly for arthritis, and arthritis is an age-related condition; most patients have been in their middle-aged years, some of them elderly,” said Dr. Henry Drinker, an orthopedic surgeon at Hampshire Orthopedics & Sports in Hatfield. “But more and more, we’re treating a younger patient population, due to a host of factors, including an increased emphasis on athletics and physical fitness, which has produced a lot of arthritic knees in younger people.”
Dr. Robert Krushell, medical director of the Hip and Knee Replacement Program at Baystate Medical Center, said the age of likely candidates for joint replacement has expanded on both sides of the spectrum.
“It’s common to see people coming into the office in their 50s, and sometimes younger than that, who need hip or knee replacement. And with the technology we have today, we’re much more comfortable offering it to people in that age range because it will last longer,” he said.

Dr. Robert Krushell

Dr. Robert Krushell says the age of likely candidates for joint replacement has expanded on both sides of the spectrum.

Meanwhile, “joint replacement has become much more common in people in their 80s,” he added. “I think that’s related to the fact that people are living longer, and they are staying otherwise healthy and more active. It’s common to see people coming in the office in their early to mid-80s, or older, in pretty good shape; they’re pretty robust and, if it weren’t for the arthritic joint, would be living very active lives.”
Those two trends point to one unmistakable fact: joint replacement is a very healthy field in which to practice today, with about 350,000 total knee replacements and close to 200,000 hip replacements being performed every year in the U.S., Drinker said. “And it’s on an exponential rise, partly because of Baby Boomers coming of age and experiencing arthritic joints.”
And that trend — both locally and around the country — is projected to continue over the next two decades, said Krushell. “Current projections say that the number of people getting hip replacements per year will double 10 years from now, and knee replacements will triple.”
Fortunately, doctors say, the technology that enables total joint replacement has improved, and the materials used have become more durable, to the point where the risk of complications has become much less for older patients, and artificial joints last much longer in people who undergo the procedure at a young age.
“There has always been a big concern about taking a damaged hip or knee in a young person and replacing it,” Drinker said. “You were pretty much guaranteed that the procedure would have to be done again in 15 or 20 years, or less, and redo procedures are much more invasive and much more destructive. So evolutions in the field have made it possible to bring this to a greater number of patients with joint problems.”
This month, BusinessWest takes a look inside the changing world of total joint replacement and the advances that have made the surgery safer, and the results longer-lasting, just as more and more Americans of all ages are clamoring for it.

Hip Knee Hooray
The practice of joint replacement can, and does, encompass shoulders, elbows, wrists, and hands, but the vast majority of cases involve hips and knees.
The procedure is essentially what it sounds like: removing a damaged joint and replacing it with an artificial one, usually made from plastic or metal. The materials may be cemented into place, or not cemented and instead designed for the bones to grow into the prosthesis; the latter tends to have a longer recovery time, but also lasts longer in the long run, often making it a better option for younger people.
Dr. Khalid “Kelly” Instrum, an orthopedic surgeon with Holyoke Medical Center, said patients, along with their doctors, make the decision to undergo total joint replacement based partly on how their arthritis or other condition affects their ability to partake in day-to-day activities.
“For a younger person, that might be their athletic ability, while for an older person it may be the ability to take a walk with their spouse. Joint surgery is purely elective, and it depends on how it affects them. We never tell people they have to have it; it doesn’t save their life, but what we do does improve their life. As long as someone is healthy enough to go through surgery, it is pain-relieving, and something that gives people their lives back.”
In recent years, Krushell noted, new bearing surfaces have been developed that wear much more slowly and withstand much more activity without excessive wear, increasing the projected lifespan of these implants. The cementless option is particularly exciting, he said.
“There’s no longer any glue to loosen over time. These bonds that the bone makes onto the implant seem extremely durable; we almost never see these hip implants loosen. It’s a radical change, and we’re hopeful that some of these implants will be bonded to the bone forever.
“In the area of knee replacements,” he continued, “we’ve seen similar improvements in the area of bearing materials, and we’re just starting to delve into using knee replacements that also don’t need bone cement in the hope that, just like hip replacements, we’ll find that knee replacements get more permanent bonding. That’s pretty new, cutting-edge technology for knee replacement that’s not being used much around the country, but it’s starting to slowly gain traction.”
Instrum has also observed a series of evolutions in the field, from new materials to the increasing use of minimally invasive surgical techniques.
“We can make smaller incisions without cutting the muscles, so the length of stay after surgery is reduced,” he said. “It allows people to get up and get going quicker. With the techniques we used to use, people had to watch how they bent over after hip replacement, but with modern techniques, often they don’t have to worry about those types of problems anymore.”
Drinker noted that, with minimally invasive methods, “the ease of recovery may be affected, and the pain to the patient is maybe less. Scars are smaller, and blood loss is lower.”
Still, he said, such surgeries are not standard across the discipline. “They have a steep learning curve and are fraught with complications. There will always be some surgeons who use these techniques, but I’m not sure they’ll be universally recognized everywhere.”
In addition to the emergence of minimally invasive surgery, allowing patients to recover more quickly, Krushell said, “another thing that’s been very helpful is some of the newest techniques in post-operative pain control. It hurts a lot during the first few days after surgery, but if you have good pain control, it can be a lot easier to get up and out of bed, do your therapy, and get good motion in your joint.”

Progress Around the Bend
Drinker, who is affiliated with Cooley Dickinson Hospital, touted CDH’s dedicated Joint Replacement Center as the wave of the future in this field.
“What we have here at Cooley Dickinson represents the state of the art,” he said of the 12-year-old department; before that, joint-replacement patients were part of the general hospital population. “In this segregated physical space in the hospital, those patients are the only patients on the floor. It’s almost a quarantined unit in the hospital, and it’s had a big impact on patient experience and outcomes. I believe it’s the only dedicated total joint service in New England.”
The primary advantage, he said, is that all nurses and physical therapists on the floor are trained in the subspecialty of joint replacement. Not only is the patient-nurse ratio small, but patients can expect a certain consistency of care since they aren’t being treated by nurses rotating in from other units.
“What’s really special about the joint center is that we have a specialized program for joint-replacement patients. We have a separate unit, and we have our own exercise room right here in our unit, and we have a pathway of care specifically for joint patients,” said Anne Ridabock, clinical coordinator of the center. “We try to do most joint surgeries on Mondays, then 99% of the time they’re discharged on Thursday. And they can follow this path together: group exercise every day, as well as individual exercises tailored to them.
“Our staff here is just so well-versed in caring for joint patients; they’ve undergone specialized training and have years of experience as well, and that makes for a very smooth, very efficient process,” she continued. ”The patients are continually telling us, ‘you work as a team here; you anticipate what we need.’ It’s an amazingly smooth operation.”
The setup also helps to control complications, particularly infections, Drinker said, noting that the national infection rate for joint-replacement surgery is about 1.5%, while Cooley Dickinson’s is around 0.6%. “One reason is that, by having a quarantined floor, these patients are not subject to hospital-borne infections to the extent they would be on a general medical floor.”
Ridabock said the unit’s focus on “going the extra mile” in infection control includes the hospital’s recent adoption of a cutting-edge system that disinfects patient rooms using ultraviolet light. “And all joint-replacement patients have to be cleared of infectious processes, because an infection in the joint is a real problem. Just having a specialized unit keeps complications low, patient satisfaction high, and really aggressive physical therapy possible.”
Having a specially trained nursing staff also cuts down on the incidence of dislocation in the first few days following the procedure, Drinker added. “The occurrence of a dislocation in the first few days after this operation is often related to nursing care and patient education.” Meanwhile, he added, group-therapy sessions allow patients to share each other’s apprehensions and triumphs.

One Step at a Time
Doctors share in such triumphs, too, and Instrum said it’s gratifying to see people able to do more things, whether it’s a young or middle-aged patient or a Baby Boomer who — like many members of that generation — intend to stay vigorous well into their retirement years. “Obviously it’s good for their general health and helps them be active.”
Krushell cited a patient who went on to achieve long-time goals, including visiting the Grand Canyon and the Great Wall of China. “She never thought she’d be able to do stuff like that. Then a lot of patients just say they want to go for walks with a parent or grandparent.”
Helping them get there, he said, is personally satisfying.
“I feel amazingly blessed to be in my field. In my normal day in the office, I see people starting to get their lives back again. People commonly say this is the best thing they’ve ever done, so it is very gratifying to see people who couldn’t get around before surgery get back to their lives again.”

Joseph Bednar can be reached at [email protected]