Home 2012 April (Page 2)
40 Under 40 The Class of 2012
Senior Environmental Scientist, Tighe & Bond

Rukakoski-DanAs a first-year student at UConn working toward a degree in business, Dan Rukakoski said he had a moment of insight into his future.
“I got to thinking about what I was studying for,” he remembered, “and I asked myself, ‘do I want to be sitting at a desk my entire life?’ So I took a look at my own values and interests to see what I could do that would ultimately keep me from burning out on a career.”
This exercise in introspection led to a profound change of course into natural-resources management. Straight out of college, he took a job with TRC, an environmental-engineering firm in Connecticut, and there he fine-tuned his environmental-science background into the field of wetlands management. When the opportunity arose to move to Westfield-based Tighe & Bond to become a wetlands scientist, he dove right in. In the five years that he’s been there, Rukakoski has quickly risen to the position of manager for Wetlands and Ecological Management Services.
The president of Tighe & Bond credits him as a key contributor to the company’s development in areas of complicated environmental permitting. But others are also happy he made that move to Western Mass. A resident of Southampton, he’s been a member of that town’s Conservation Commission, and is currently consulting on the Greenway Committee in town on efforts to transform and link an old rail spur into the network of bike paths across the region.
But that memory of the student who was unsure of his future also informs his daily life, and Rukakoski is an active speaker in sophomore Environmental Science seminars at UMass Amherst on the employment marketplace for graduates in the field. “I had no idea what I was going to do after I graduated,” he said. “Those options weren’t laid out to me. The seminar is an opportunity to let students know what they could be doing right now to ready themselves for the workforce marketplace.”
In other words, he’s helping the next generation to get their feet wet — literally and figuratively.
— Dan Chase

40 Under 40 The Class of 2012
Medical Director, Center for Human Development

Somers-NateSince being board-certified in both general adult psychiatry and child and adolescent psychiatry, Dr. Nate Somers has worked at some of the area’s most noted mental-health hot spots, from Providence Behavioral Health Hospital in Holyoke to the Carson Center in Westfield.
But his role as medical director of the Center for Human Development, which offers a variety of social and health services at numerous locations across Western Mass., has been his most challenging assignment yet — and one he has relished since accepting the job last fall.
As a doctor, he deals with patients — mostly young people, but adults as well — struggling with a variety of issues, from mental illness to substance abuse. “But, in terms of my administrative role, I’m trying to take this big agency and help everyone communicate internally better so we can coordinate services and serve people more effectively,” he said.
“What I find gratifying about this work is that we’re able to help people who have significant needs find a way to get through their lives in the face of very significant challenges,” Somers added. “It’s a good feeling when someone comes into my office and they’re clearly struggling, in tears, and they talk to me about the whole litany of difficult goings-on in their life, and I’m able to listen and get them some support and help them think through some ways they can make things better.”
Somers also stays busy with four children of his own, as well as teaching Sunday school at his church and coaching first- and second-grade basketball and teeball teams in West Springfield — in other words, impacting lives in a positive way outside of work as well.
Meanwhile, he takes a hopeful view of his job. “Many times, people leave my office feeling they can get through the next day, the next two days, the next week … they leave with some hope that things will get better for them over time.”
If he didn’t have the optimism to expect such outcomes, “I wouldn’t be able to do this every day,” he said. “It’s a very difficult job.”
— Joseph Bednar

40 Under 40 The Class of 2012
Assistant Dean for Student Affairs, Western New England University College of Pharmacy

Spooner-JoshFor Joshua Spooner, taking a position at the nascent WNEU College of Pharmacy was a chance to get closer to home, as he and his wife both grew up in New England.
“I was working at the Philadelphia College of Pharmacy when I learned they were going to open a college of pharmacy here at Western New England, and I was very excited about that,” he said.
Once on board, he was part of a group that built the program from the ground up. He helped develop the faculty-student advising program, the student handbook and college organizations, and various marketing and promotional materials. More recently, “my role focuses on the admissions aspects, developing criteria for evaluating candidates for admission,” resulting in an initial class of 75 last fall.
“I also teach a couple of classes to first-year students: Introduction to Pharmacy, showing the different career avenues a doctor of Pharmacy degree can provide for them, and I also teach Health Policy and Delivery, which ties into my master’s degree in Health Policy,” he noted.
Spooner finds time for civic involvement, including support of food drives at his church, where he’s an assisting minister, and he also runs a sports Web site. But he devotes most of his time to building on the early promise of WNEU’s newest major.
“I have fun. No two days are the same,” he said. “I love being with the students — their energy is infectious. I’m not that old myself, but being around them keeps me feeling young and vibrant.”
He also recognizes the vibrancy of his chosen field; the U.S. Bureau of Labor Statistics forecasts the need for an additional 70,000 pharmacists over the next decade, a 25% increase. That potential can’t hurt his efforts to draw top pharmacy students to WNEU.
“I’m very happy where I am right now,” he said, noting that health care in general is heading into a challenging but exciting new era. “As the population ages, there’s always going to be demand for skilled individuals in the health care field, whether it’s in pharmacy, medicine, nursing, whatever.”
— Joseph Bednar

40 Under 40 The Class of 2012
Director of Public Relations and Social Media, Winstanley Partners

Stevenson-JacklynJaclyn Stevenson knew she would be a writer when she grew up.
“As soon as I was old enough to put sentences together, that’s what I wanted to do,” she said. “I had a little typewriter, and I was always making storybooks and newsletters. I had my mom take me to the store to make copies so I could deliver them to all my relatives.”
Indeed, the press passes she has collected over her career testify to one adventure in writing after another, whether covering Lebowskifest in Kentucky, chronicling Boston College’s first Frozen Four hockey title since 1952, or interviewing the likes of chef Anthony Bourdain or legendary hoops coach C. Vivian Stringer. Last year, the Mass. Council on Compulsive Gambling tapped Stevenson as a blogger for the National Conference on Problem Gambling, held in Boston at the peak of the casino debate.
As an English major, she heard all the warnings that writing wasn’t the best path to a secure career. “But it’s completely different now,” she said. “People with communication skills are in higher demand than ever before. I was able to become a writer, and even though my current position title isn’t specifically writer anymore, it’s still a huge part of what I do.”
A frequent speaker on blogging, social media, and other topics, Stevenson calls herself an early adopter of social-networking tools like blogging, Twitter, and Flickr, and they’re a big part of her work for Winstanley Partners, where she increased public-relations business for the firm by 117% from 2009 to 2010.
She also co-founded and organizes PodCamp Western Mass., a yearly conference that attracts the brightest lights on the new-media scene, and hosts Social Media Circuit, a biweekly Web broadcast on the Businews Channel.
In short, Stevenson — whose creative journey also included a stint as vocalist, violinist, and songwriter for the Cape Cod band Singer Bad Dancer — continues to find plenty of outlets for her boundless energy.
“As a kid,” she said, “I was a dreamer. I daydreamed and imagined things, and whatever was in my brain, I’d put on paper. And I still do that.”
— Joseph Bednar

40 Under 40 The Class of 2012
Project Manager, R & R Windows

Tsitso-JasonJason Tsitso has worked on countless projects large and small during his decade-long tenure with R & R Windows, but there was noting quite like the work undertaken at Springfield College last year in the weeks after the June 1 tornado roared through the campus.
Facing tight and extremely challenging deadlines, the Easthampton-based company, with Tsitso acting as project manager, played a critical role in enabling International Hall, a 12-story dormitory damaged extensively by the twister, to reopen on time for the fall semester.
The International Hall project, as well as Tsitso’s ongoing contributions to the company’s recovery from several years of struggle in the wake of the Great Recession, help explain why he is a member of this 40 Under Forty class and now part of several teams of spouses to earn the distinction (his wife, Sarah, was a member of the first class in 2007). But his exploits in business tell only part of the story.
Another intriguing chapter — one still being written — is his extensive work within the community. Perhaps the best example is his work to take his passion for bicycling and shape it into a successful fund-raiser he created and managed for Greater Springfield Habitat for Humanity. Called Trails for Nails, the initiative, started in 2009, involves a mountain bike ride through Robinson State Park, with riders securing pledges for the miles they ride.
Through Tsitso’s leadership, the event has grown tremendously in each subsequent year, in terms of both ridership and dollars raised. In 2011, he took it to another level, creating a series of family-friendly activities known as Fitness for Families. These include the Hike for Habitat (to the top of Mount Tom); Trails for Nails, which now includes a 5K run as well as the 20-mile bike ride; and the Tour de Habitat, a 25-, 50-, and 100-mile road bike race. For all of this, Tsitso, now a board member for Habitat, was named the organization’s Volunteer of the Year for 2011.
Given the line of work he’s in, you could call all this a reflection of his strong commitment to the community.
— George O’Brien

40 Under 40 The Class of 2012
Massachusetts State Senator, First Hampden District

Welch-JamesThe tornado that roared through Western Mass. last June passed through several communities and neighborhoods. A common denominator for many of them is the fact that they lie in the First Hampden District.
That’s Sen. James Welch’s district, only he would never call it that. He contends that such positions belong to the people, not those who occupy them for two terms or even 20. And this is the attitude he’s taken with him through a career in public service that has also included stints as West Springfield city councilor, state representative (6th Hampden District), and as aide to former state Sen. Stephen Buoniconti before succeeding him in that role.
And while he’s seen and done a lot in public service, nothing fully prepared Welch for what transpired June 1, 2011 — although every career stop helped make him ready to effectively serve his constituents that were affected. And there were many of them. Indeed, the First Hampden District includes all of West Springfield, a community that was hit hard, as well as Springfield’s South End, Forest Park, and other sections that fell in the tornado’s path.
Welch said the twister and its aftermath provided many indelible images of devastation, but also innumerable — and inspiring — examples of people rising to the occasion and working together to help communities overcome adversity. And while he’s proud of the work he and others in the Legislature have done and continue to do to help people get back on their feet, he says his focus is always on the day-to-day aspects of his job description.
“What probably keeps me going every day is the interaction and constituent service,” he explained, adding that it’s been this way since he was a legislative aide. “And when I first got into public service, I didn’t necessarily understand what constituent service was. I’ve learned that it means being as accessible as possible to people when they do have an issue or a problem.”
Succeeding in that mission has made him an effective leader on Beacon Hill — and a member of the 40 Under Forty.
— George O’Brien

40 Under 40 The Class of 2012
Director of Public Relations, Yankee Candle Co.

Woods-KarenMarieIn her nine years at Yankee Candle, Karen Woods has worked in a number of capacities, from human resources to wholesale to public relations. It’s that current role, she said, that most lights her fire.
“I have the opportunity to share the company’s history and products, and create campaigns that resonate with consumers,” Woods said, adding that she also oversees Yankee Candle’s charitable and philanthropic efforts.
“I truly believe I represent a product that evokes memories; it’s an emotional product that makes people feel good. Candles bring light and fragrance, and so many consumers say Yankee Candle fragrances hold real meaning for them. It’s not just a product on the shelf, but it actually brings happiness to people.”
Woods brings that same spirit to her civic involvement, particularly in her extensive work for the American Heart Assoc., including leadership in the annual Go Red for Women luncheon.
“Although I sit on the executive leadership team, I’m more than just a person sitting there,” she said. “It’s not just something for my résumé; it certainly has meaning to me, and I take pride in it.”
That’s because heart disease runs in her immediate family, and that of her husband. “A lot of people have been touched by heart disease in my family. And, although I can’t change my genetic makeup, I can make changes in myself,” she said, which is why she makes an effort to promote a healthy lifestyle both through the AHA and in her own life. “Most people don’t know that heart disease is the number-one killer of women, and they don’t know their numbers and their risks.”
She’s also involved in Link to Libraries, promoting early literacy, and autism-awareness efforts, among other activities.
“Giving back to the community is who we are as a family,” said Woods, who welcomed her first child with her husband, James, earlier this year. “If I can make a difference in one person’s life, it’s worth all the time and effort. It’s not a job, or just a meeting I have to go to; it’s part of my lifestyle.”
— Joseph Bednar

40 Under 40 The Class of 2012
Principal, Elias Brookings Museum Magnet School

Powe-TerryThe signature statement on Terry Powe’s e-mail is “teamwork makes the dream work.” It’s a principle she believes in and one she heard frequently from her father as a child.
Powe employs the concept in every aspect of her life, which is devoted to helping children succeed.
The decision to leave her job as a literacy coach for the Springfield school system in its reading program and become principal of Elias Brookings Museum Magnet School in 2009 was difficult due to its history and the challenges she knew she would encounter. When she took the job, the school was deemed underperforming by state standards. But this year, double-digit gains in math as well as significant gains in English-language arts raised its status to ‘adequate’ for the first time in eight years.
It has not been an easy task, and Powe’s days are filled with difficult decisions. “But everyone who knows me knows that I get my strength from the Lord Jesus Christ,” she said, explaining that her father was a minister and she grew up in the church.
Her strong spiritual core has helped make her an “adventurous and multi-dimensional person,” evidenced in the variety of civic and volunteer activities she has engaged in.
Powe is a basketball coach for the Longmeadow Parks and Recreation Department, and was director of a Better Chance program in Longmeadow. In that capacity, she and her family — her husband, Maurice (a 40 Under Forty honoree in 2011), and children Tamira, Maurice Jr., and Maya — joined other members in giving young inner-city youths from New York and New Jersey a home while they went to school in Longmeadow.
She has also been involved in the Leadership Emergence and Development Program in Springfield that connects professionals with nonprofit volunteer opportunities, was a Cornerstone Coach, and has conducted school reviews across the nation.
“I dedicate a lot of my time and energy to helping children,” she said. ”It’s been a passion from the time I was little. I’ve always loved to help little people.”
— Kathleen Mitchell

40 Under 40 The Class of 2012
Branch Manager, Raymond James Investments

Petrangelo-VincentVincent Petrangelo derives great satisfaction from helping people achieve their financial goals through investing. He also enjoys meeting people from all walks of life and building relationships with them and their families.
In addition to his role as branch manager at Raymond James Investments, he is a partner at DeVillier Petrangelo Wealth Management of Raymond James in Springfield. “It’s gratifying when people are faced with an obstacle or challenge and I can help them,” he said, adding that the knowledge he shares gives them “one more tool in their toolbox of life skills.”
Petrangelo is also vested in the city of Springfield. “I want our microcosm to become self-sufficient and successful, and want to help to break down walls and bring people together,” he said.
That goal, coupled with his desire to help young people, inspires his work on the Advisory Board of the YMCA of Greater Springfield. “The Y is about human development and learning life skills. As a parent, it’s important to me that people realize the depth and breadth of the Y and what it can do for every child,” said the father of Jake, 6, and Mia, 4. In that arena, he is also an active member of a committee tasked with building a new Y Express in Agawam, where he grew up.
Petrangelo also volunteers his time and expertise to Junior Achievement’s annual Stock Market Challenge each year. “Children are lacking in the area of basic financial management, and although this is a small sliver of the topic, it gives them a chance to become exposed to the stock market and how it works.”
He is a 3rd-Degree Master Mason at Elm Belcher Lodge, a volunteer and a title sponsor for the Western Mass 911 Tribute Golf Tournament, a member of Tau Kappa Epsilon Fraternity, and a former member of the Young Professional Society of Springfield.
Since childhood, he has enjoyed riding ATVs, dirt bikes, and other four-wheel vehicles. Today, his passion for motors and speed still runs strong — so he balances his conservative role at work by riding snowmobiles and motorcycles.
— Kathleen Mitchell

Columns Sections
The Research & Development Tax Credit

Kristina Drzal-Houghton

Kristina Drzal-Houghton

During these challenging economic times, manufacturers may be overlooking a significant source of revenue for hiring additional workers, expanding operations, and improving their bottom lines: the research and development (R&D) tax credit.
Large companies have banked on these credits for years, feeding a misperception that the credit is limited to high-tech, cutting-edge research companies, multinationals, or Fortune 1000 firms. However, when the credit was enacted by Congress, one of the important goals was to fuel innovation and hiring in the area which produces the most jobs in America: small and mid-sized companies. Recent changes to the credit have helped further this goal dramatically.
Over the past few years, Congress reduced the documentation and qualification requirements to make this credit accessible to companies outside of the Fortune 1000. Court rulings have also boosted eligibility and provided much-needed clarification. In the last two years, five major R&D tax-credit court cases added additional guidance in this area. All of these cases resulted in taxpayer-friendly outcomes that provide a clear, consistent, affirmative message toward estimation and costs that can be claimed. One case involving an automotive supplier had broad implications for companies in the plastics and manufacturing industry as a whole.
Specifically, the court ruled that a company could capture supply expenses incurred for the development of tooling and dies sold to the client. Another case reaffirmed this decision and expanded its applicability toward manufacturers developing products sold to clients. Specifically, the court ruled that the taxpayer could capture all of the expenses related to some of the unique boats the company developed. When viewed through the prism of the manufacturing industry, this applies to the tooling and prototypes sold to clients. An example could be the plastic injection mold developed to make a plastic car part.
Today’s manufacturer may not realize that their activities may entitle them to generous R&D tax incentives, and even if they do, the traditional notions of R&D may cause manufacturers to limit qualified research expenditures to activities associated with new-product and invention developments. However, in many cases, manufacturers spend a considerable amount of time and effort to develop product designs that achieve optimized manufacturing process performance. Furthermore, many manufacturers, including ‘job shops,’ conduct extensive activities to design and develop the manufacturing processes themselves to achieve specific project requirements or to stay ahead of competitors in the marketplace.
All these activities may require time and money both in the engineering department and on the production floor itself, which may be captured as qualified research expenditures leading to significant tax benefits. If you think you have to be a large public corporation developing products and inventions to be conducting qualified activities as defined by the Internal Revenue Code, think again.
Manufacturers with qualifying R&D activities are entitled to a 20% research tax credit (potentially equaling hundreds of thousands of dollars), subject to certain limitations for previous years. The credit is much more powerful than a deduction because it offsets taxes owed or paid, dollar for dollar, as opposed to just reducing a company’s taxable income. Even better, a business can obtain the credit for all open tax years — generally the last three years plus the current year. Any credits not currently utilizable can be carried forward 20 years.
To fully capture the eligible costs for this credit and defend your calculations should you be audited, you need a group of experts with either scientific or engineering experience to help qualify, quantify, and substantiate the credit. A company I’ve dealt with which has such expertise is an organization called Alliantgroup, a national, specialty tax-advisory firm. They provide businesses with a no-obligation assessment of their eligibility for tax credits. With recent changes to these incentives, they have been able to bring extra value to our clients, making this a win-win proposition for everyone.
A noted supporter of the R&D credit, former IRS Commissioner and Alliantgroup Vice Chairman Mark Everson, has urged manufacturers and their CPAs to educate themselves about the credit.
“Manufacturing is a foundational component of the American economy. The R&D credit can be a lifesaver for small and mid-size businesses, and in particular manufacturers. It is critical that businesses capture these funds.”
The U.S. Congress and many state governments realize how critical innovation is to the future of America’s competitiveness in the world, and the R&D credit is an important incentive to nurture that innovation. They also know that the companies engaging in these activities are supporting millions of high-skilled, well-paying jobs.
In addition to manufacturing, Brian Aumueller, director for Alliantgroup, has seen first-hand a variety of industries that are benefiting from the credit, including architecture, engineering, and contracting. He notes, “the broadened applicability of the credit has enhanced the opportunity for companies in various industries across the country — New England is no exception. In 2011, we have seen local companies capture over $16 million in credits, and expect that pace to increase in 2012 and beyond.”
The following examples illustrate how more businesses are taking full advantage of this important tax incentive program, resulting in a new stream of income in these trying economic times and saving jobs.
A contract manufacturer with $20 million in revenues realized a credit in excess of $400,000 due to changes in law that enable the costs related to plastic injection molds and tools sold to customers to be claimed.
Similarly, a tire-mold manufacturer realized about $60,000 in credits from the design of tire molds and the related costs of tire-mold prototypes.
For these and other reasons, the R&D credit will be around for a long time, and any company with relevant products or services would be smart to realize its benefits. By taking a strategic approach to R&D tax credits, businesses can realize significant cost savings benefiting the company, its employees, and the economy as a whole.

Kristina Drzal Houghton, CPA, is partner in charge of Taxation for Meyers Brothers Kalicka, P.C.; 536-8510; www.mbkcpa.com

40 Under 40 The Class of 2012
Vice President of Marketing, Member Services, Pioneer Valley Federal Credit Union

Marchand-Trecia“Empowerment” is the word that best describes the driving force behind Trecia Marchand’s personal and professional accomplishments. Her 12-year-old son, Tremar, is her priority, and she wants to empower him so he knows he can achieve anything he is willing to work for.
Marchand has achieved a great deal herself, and takes pride in helping others succeed. She dispenses knowledge gained in her profession by speaking about financial literacy at venues that have included Bay Path College, Westover Air Reserve Base, and Holy Tabernacle Church in Hartford, where she is a member. Faith is key to Marchand, and she is on the board and organizational development committee there. “The church provides my spiritual compass, and it is very important to me to be able to give back to it,” she said. “I enjoy working with organizations that try to meet the greater good of society and empower people.”
Marchand has worked in credit unions for more than 13 years, and is proud to be employed “at a place that gives so much and helps people put their best financial foot forward.” She graduated from the One Day program at Bay Path College while fulfilling her duties as a full-time employee and single mother. “I think Bay Path is amazing; it changed my life and is such a supportive environment.”
Marchand serves on the college’s Board of Trustees, Audit Committee, Student Life Committee, and Alumni Association Council. In turn, Bay Path has recognized Marchand in various ways; she was selected to represent graduate-student alumni in 2011, was highlighted as a success story, represented One Day and graduate students on the Search Committee for the College Provost in 2010, was selected to represent the One Day alumni via a special address to the board in 2009, and was named an Innovation Award winner in 2008 as well as being recognized for her service excellence.
She believes everyone has a purpose in life, and she has clearly found hers. “Your authenticity comes across to others,” she said, “when they see you truly excited about what you can offer the world.”
— Kathleen Mitchell

40 Under 40 The Class of 2012
Owner and Principal, RMC Strategies; Marketing Consultant, Get Set Marketing

McCollum-RyanRyan McCollum wants to make the world a better place, and uses much of his time to that end. “It is the driving force behind everything I do,” he said.
He said he’s been inspired by strong leaders since he was a child, which led him to the political arena. “I want to help people get elected who will make our lives better and make our communities a better place to live.”
After working on a number of political campaigns in Boston and serving as legislative director for the state’s Executive Office of Housing and Economic Development, he returned to Springfield and established his own full-service consulting and government-relations firm.
However, when he discovered many young professionals were leaving the city, he became a founding member of the Young Professional Society of Greater Springfield. “In order to retain and attract young people, you need to have social things for them to do and a place where they can network, whether they’re looking for a job, starting a business, or want to move up the career ladder,” he explained. “Plus, having the society here is a great tool for companies looking to attract and retain young professionals.”
He believes in synergy and collaboration, and his involvement in YPS led to a second job as marketing consultant for Get Set Marketing.
McCollum also serves on the board of the Boston-based Irish International Immigration Center and is on the advisory board for Best Buddies of Western Massachusetts, established to create lifelong partnerships between people with and without intellectual disabilities. “I like to be able to help people at the board level,” he said, adding that his parents always stressed the importance of public service.
That passion extends into his online presence. He has almost 3,000 friends on Facebook and uses the social medium to put forth messages about issues he believes in.
And he spends his days — and nights — working to make a difference behind the scenes. “I want to leave the world I better place than I found it.”
— Kathleen Mitchell

40 Under 40 The Class of 2012
Lead Interventionist, Springfield Academy Middle School

Nielsen-KelliAnnThere is nothing Kelli Nielsen enjoys more than immersing herself in a challenging environment and making a difference.
“My favorite quote is ‘the heart is what makes it great,’” said Nielsen, who is passionate about travel, working with students, and community service. She is lead interventionist at Springfield Academy Middle School and has been moved to progressively more difficult classrooms due to her ability to reach students labeled ‘unteachable’ in a mainstream environment.
“The ones who present the most difficult challenges are the ones who need the most support,” she said, adding that she helped change the environment to a place focused on academics rather than behavioral issues. “The students my team works with have a lot of social and emotional needs. But I love working with this population and have grown along with them. If I could, I’d like to get them out into the world to do community service, because being able to step outside of your environment is an incredible experience.”
It’s something she has done with students at her alma mater, Westfield State University. Nielsen recently co-instructed a Westfield State Global Service Learning Class in Nicaragua where students built a technology classroom in a destitute area in a week. And in 2007, she served as chaperone to university students who helped rebuild a musicians’ village in New Orleans with Habitat for Humanity. “The growth our teams experienced is immeasurable,” she said.
She is also chair of the Membership and Diversity Committee at Westfield State, and the youngest president-elect of the 37,000-member alumni organization. Nielsen served as site coordinator for the Assoc. of College and University Housing Officers International study tour of campuses in New England and Montreal, is a volunteer at the Westfield Soup Kitchen, serves as an aide to the Westfield’s Business Improvement District coordinator, and was progressively promoted at Brantwood Camp for Girls in New Hampshire, where she helped facilitate a creative learning environment.
“Working with a group of students and seeing them learn and grow really motivates me,” she said.
— Kathleen Mitchell

40 Under 40 The Class of 2012
Practice Manager and Registered Nurse, Pediatric Services of Springfield

Nordstrom-NeilBeing the practice manager of a growing pediatric group — one that started in East Longmeadow in 1983 and added a second location in Wilbraham in 2005 — certainly keeps Neil Nordstrom busy. But he still craves something more.
“I basically run all facets of the business,” he said. “I do accounting, manage the personnel, basically all the day-to-day operations. I help the billers out. And then I’m a registered nurse, so I also help the nurses out. We have people in each department, but I’m the person they see to put out a lot of fires.
“I enjoy all those aspects of running a business. It’s very challenging, but I look forward to coming to work every day,” said Nordstrom, who has also spearheaded technological innovation in the practice, such as incorporating tablet devices in patient care.
What he craves, however, is more interaction with patients — and he’s doing something about it. “I enjoy the kids, and I love pediatrics, so I’m going back to school and finishing my doctorate as a family nurse practitioner,” he said. “I love business management, but now I’m actually going to get back into the clinical world, and I’ll start seeing patients in 2013.”
But his workplace isn’t the only venue Nordstrom has shown a commitment to young people. He has coached multiple sports in Wilbraham over the years, in addition to five years as baseball coach at Minnechaug High School and a stint as board member at the Scantic Valley YMCA.
When his three boys started growing up, he couldn’t devote time to all those activities, but he’s still active in youth sports, coaching his kids’ baseball and basketball teams.
“Over the past year, I’ve been helping the Wilbraham Recreation Department to build its baseball program,” he explained, including a clinic for coaches on teaching fundamentals to young athletes.
“That’s one of the things I love to do,” he said. “I love to coach, I love kids, and I love allowing kids to get better, getting them the skills they need to succeed.”
— Joseph Bednar

40 Under 40 The Class of 2012
Business Development Officer, Freedom Credit Union

Nonez-EdwardAt Freedom Credit Union, Edward Nuñez said his primary role is working with the managers of the branch locations to maximize the offerings for their many types of customers, and also overseeing a program to offer benefits to member businesses for their employees. He loves the work that he does, but he said there’s another component that makes this the job of his dreams.
“One of my responsibilities here at Freedom is to oversee our financial-literacy program,” he explained. “What that allows me to do is go into various schools in Western Mass. and educate our young people about credit, the importance of making wise financial decisions, and how to budget. This is something that’s extremely important to me — not only that this message is coming to them, but that it’s coming to them from a member of the Latino community. They leave feeling empowered, and that they, too, can be successful.”
The schools he visits often have an overwhelmingly minority population, and he pragmatically noted that, often in our area’s cities, “a lot of our youths don’t always have good role models. So I’m very passionate about making a positive impression on these kids.”
His efforts in the region outside of his 9-to-5 job are tireless. He’s a vice chair of the Franklin and Hampshire County Regional Employment Board, a member of the advisory committee for the Finance and Marketing Program at Putnam Vocational Technical High School, and he participates in the Springfield School System’s Read Aloud program.
When asked what he enjoys most about his multi-faceted work within the community, Nuñez said it’s the ability to perhaps make a difference in a young life. “Some of these youths have no idea what to expect when they go into the ‘adult world,’” he noted. “So when a kid comes up to me and thanks me for teaching them something, that to me is the most gratifying thing about my job.”
And for those youths impacted by Nuñez’s financial-literacy programs, that makes a lot of cents.
— Dan Chase

40 Under 40 The Class of 2012
President, Ondrick Natural Earth

Ondrick-AdamAdam Ondrick’s grandfather started the family of companies that bears the Ondrick name 75 years ago. That’s a long time — but not too old to grow and change.
Take Ondrick Natural Earth, which Adam founded six years ago. Where the original Ted Ondrick Co. grew over the years to be an industry leader in concrete, asphalt, and contaminated soil recycling — providing materials mainly to construction professionals — the new venture serves smaller contractors, architects, landscapers, and do-it-yourselfers.
Ted Ondrick Co. “does a lot of work outside the area, and we wanted to give our company a more local presence, so we came up with the idea of opening a landscape and mason-supply company,” he said.
The public has responded, as the new company has grown by about 25% per year and increased its initial staff of four to 10. It also survived significant early challenges, launching just as ominous economic signs were starting to gel into the Great Recession.
“It was a tough time to start a new company,” Ondrick said. “But we didn’t just wake up one day and decide to start Ondrick Natural Earth; the process of getting the company off the ground took years. It just so happened that the economy was slowing down by then, and we really got the business off under heavy fire. But surviving that has helped us run the business better, really putting the emphasis on the customer and not just the materials. Their needs are foremost.”
Ondrick says he likes working with his father (pictured) and brother, while also working for himself. “I enjoy being in charge of the creative end of the process; that really drives me.”
He also stays active outside of work with his church and groups ranging from the Springfield Rescue Mission to Friends of Chicopee Senior Citizens, as well as supplying the Pioneer Valley Christian School with landscaping materials and labor.
“Three things drive my life — my family, my faith, and my job,” he said. “I don’t think you can be a good business owner without giving back to the community; by giving back, you help provide a good place for your family to live.”
— Joseph Bednar

40 Under 40 The Class of 2012
Election Commissioner, City of Springfield

Oyala-GladysGladys Oyola says she has been “lucky and privileged to have had some great mentors in my life.”
Growing up in the Brightwood section of Springfield, she named many people with a formative experience on her professional development, including Cheryl Coakley-Rivera, the first Latina state representative, who grew up a block away.
Oyola herself is the first Latina to hold her title in Springfield, and she is proud to be another member of the community blazing the way in her hometown. She credits the city with inspiring a grassroots, activist spirit, and said that volunteerism is important if one wants to be actively involved in their community. “Before I was old enough to work, I was volunteering my time, answering phones.”
Where she once helped as a youth, at the Springfield Neighborhood Housing Service, she now sits on the board, in addition to her active roles at the New North Citizen’s Council and Springfield’s Spanish Language Advisory Committee. “It’s an obligation, really,” she said. “Anyone who is in a position such as I am should take part in those types of civic roles for the betterment of where they live.
“And it’s equally important to mentor youth to understand the necessity of these organizations in our lives,” she continued. “I do this with my daughter; I make sure that she comes with me on volunteering opportunities, so that she can see this, and when she’s old enough, that she understands the importance.”
Oyola encourages everyone to examine their lives and to find an outlet to give back. “Whatever field you love — education, sports — become involved in that area and volunteer in your city and town. It just naturally allows you to be connected better to your community.”
Just as many others inspired her as a girl, she said that it’s an important part of her job to lead by example for young women. “This is what others did for me, whether they meant to or not. I want to be a mentor for the cultivation of more females into the world of politics.”
— Dan Chase

40 Under 40 The Class of 2012
President, Pioneer Valley Hotel Group

Parmar-SharoolShardool Parmar has been working in the hospitality industry for about as long as he can remember.
He said he was 10 when he started working in hotels owned and managed by his parents, learning the business from the ground up — literally. “While the other kids were out having fun on their summer vacations, I spent mine cleaning rooms and checking people in,” he recalled.
This early work experience helped provide Parmar with a base of knowledge and understanding of all aspects of this business that has served him well as he’s led the Pioneer Valley Hotel Group (PVHG) to continued expansion and diversification over the years, and made it into a major player in the large and highly competitive hospitality sector of the local economy.
Today, the chain, which he serves as president, includes Comfort Inn & Suites in Ludlow; two facilities in Hadley, Comfort Inn and Hampton Inn; and City Place in Springfield (formerly the Holiday Inn), which is soon to be rebranded under the La Quinta flag. That facility, purchased by the PVHG in 2010, is undergoing extensive renovations, with the work expected to be completed later this year. It’s an example of how the group mixes new construction with acquisition, revitalization, and modernization of older properties.
And even as that work continues, Parmar is shifting his focus to the group’s next major initiative — creation of a conference center in the Village Barn Shops next to the group’s Hampton Inn in Hadley. The project, currently in the planning and financing stage, would create a venue for banquets, meetings, and conferences that would complement the hotel and bring a new dimension to the PVHG’s portfolio, he explained.
Parmar balances his heavy work schedule with community involvement and family time — he and wife, Bhakti, have a daughter, Shivani, and son, Siddharth. He is currently serving on the executive board of the Greater Springfield Convention and Visitors Bureau, and is also on the boards serving the United Way of Hampshire County, the UMass Fine Arts Center, and Lathrop Communities.
— George O’Brien

Health Care Sections
Unique Partnership Strives to Reduce Rehospitalizations

Dr. Cynthia Jacelon

Dr. Cynthia Jacelon says rehospitalization is a problem these days because hospitals are under increasing pressure to discharge patients quickly.

Avoidable rehospitalization, when a patient returns to acute care within 30 days of having been released, has always been an issue facing those professionals on the front lines of quality patient care.
Dr. Cynthia Jacelon is the director of the UMass Amherst School of Nursing’s Ph.D. program, as well as the scholar-in-residence at Jewish Geriatric Services in Longmeadow. Her particular field of research in health care centers on dignity of care in older adults. She told BusinessWest that the issue of rehospitalization has received renewed scrutiny in recent years due to federal health care reform.
Specifically, it is the Patient Protection and Affordable Care Act, which has numerous provisions. But one which hits the bottom line is a change in insurance reimbursements for patients who have been subject to what is called ‘avoidable readmission.’
“Rehospitalization has become a problem, in part, because hospitals are squeezed to discharge people at the moment they are ready,” Jacelon said. “Every time a hospital discharges someone at the first second that they are able to be in a different care setting, they are taking a risk that they misjudged that second. If they judge the moment correctly, they get paid for the hospital stay, and it’s all good. But if they misjudge the second, they now face financial penalties.”
However, a partnership comprised of employers, education providers, workforce-development leaders, and philanthropists, which has been in existence since 2006, is in the beginning stages of a program designed to target that concern. Among the many partners in the Healthcare Workforce Partnership of Western Mass. is the Regional Employment Board of Hampden County, where Kelly Aiken is the director of Healthcare Initiatives. She said this partnership is “invested in the future of nursing.”
As she explained, “the whole premise of the project itself is that partners have come together to solve a problem that no one organization can solve on their own. Care transitions are such a critical component of achieving all the industry’s goals around improving access, increasing quality, and reducing costs.”
Since September of last year, the program known as the Care Transitions Education Project (CTEP) has been in the first of three stages in three years to develop what those involved say is a means to directly address the issue of rehospitalization, from both a financial perspective and also that of providing the best in patient care.
And while one primary goal is to reduce financial strain due to rehospitalization, and both Jacelon and Aiken stressed that this is indeed an outcome, they said the implications for health care are nothing short of groundbreaking.
“Yes, it is a strategy to reduce readmission rates,” Aiken said. “But the genesis of our partnership has been about collaboration. It has been a perfect match for trying to advance the type of collaboration that is required amongst these settings, in education and in health care.”

Team Work
Aiken said the CTEP program would never have happened “if the broader partnership of the Healthcare Workforce Partnership of Western Mass. were not in existence.” That group is comprised of three groups:
In health care, the players are Baystate Health, Berkshire Healthcare Systems, Cooley Dickinson Hospital, Commonwealth Care Alliance, Genesis Healthcare/Heritage Hall, Holyoke Health Center, Holyoke Medical Center, Jewish Geriatric Services, Noble Hospital, Holyoke VNA & Hospice Lifecare, Sisters of Providence Health System, Mass Senior Care Assoc., Home Care Alliance of Mass., Mass. Coalition for the Prevention of Medical Errors, and VNA and Hospice of Cooley Dickinson.

Kelly Aiken

Kelly Aiken says effective care transitions are a critical part of the health care industry’s efforts to improve access, increase quality, and reduce costs.

In education, the stakeholders are American International College, Elms College, UMass Amherst, Westfield State University, and Greenfield, Holyoke, and Springfield Technical community colleges.
Finally, the workforce-development group includes the Regional Employment Board of Hampden County and its programs.
The HWPWM has many broad initiatives under its banner, Aiken said, but one of crucial importance is the CTEP. According to the State Action on Avoidable Rehospitalizations Initiative, avoidable readmission rates for patients returning into acute care are as high as 28% of all hospitalizations.
Of course, that rate has long been addressed by a health care industry seeking to offer the best in care to its clients, but the insurance reform puts readmission into high relief.
“Readmissions have long been an issue,” Aiken explained, “but never one that has been tied to reimbursement rates. Now, what is coming down the line … if a patient is going from one setting to another, and it is deemed avoidable, there are going to be changes to the reimbursement rates for Medicaid and Medicare patients. That insurance will no longer reimburse facilities if there is an avoidable readmission that takes place within 30 days of discharge.”
The CTEP timeline approaches its goals in three parts. Currently, the project is in phase one — creation of curriculum for nursing students and incumbent professionals. Subsequent stages are pilot projects to put that information into the field, and the final stage of the process is to disseminate the curriculum, findings, and information statewide. Aiken explained the steps.
“Right now, we’re developing the curriculum which will be packaged as training for our target audience — staff nurses, nurse managers, and nursing students — those health care professionals who are the point of care,” she explained.
“You take that big-picture environment where health care reform is changing,” she continued, “and then you take it down further to an individual organizational level where they understand they are not going to be reimbursed if they don’t change their process and improve their care. And then you take it down even to the unit level, where you say, ‘my workforce needs to understand how to improve care transitions so that ultimately the quality of patient care improves, and I’m going to be reimbursed in an adequate manner for the services that I’ve provided.’”
The second phase of CTEP involves pilot testing and evaluation of the curriculum, rigorously evaluated. “We will be determining if the curriculum itself can help us achieve the learning objectives that we’ve set forth,” Aiken said.
The third phase is about dissemination statewide. Aiken said the lead grantee for CTEP is the Mass. Senior Care Foundation, which is associated with the Mass. Senior Care Assoc., the trade association for long-term-care facilities.
“The fact of the matter is that we’re operating here regionally because of our history of collaboration,” she explained. “But we are working directly with a state-level organization because we believe that what we can develop here has implications across the state.”

Collaborative Effort
The curriculum is designed not for the purpose of reinvention of nursing standards, but rather to offer a new perspective on collaboration between acute and long-term care.
Jacelon said this is nothing short of revolutionary.
“Across agencies, from acute care and long-term care, there can be a lack of what I will call respect,” she said. “For instance, it’s easy for me, as a nursing-home nurse, to say, ‘well, that acute-care nurse didn’t do their job because this patient came here clearly not ready to be discharged from the hospital.’ And it’s easy for the acute-care nurse to say, ‘they were OK when they left here, so the nursing-home nurse must not have known what they were doing.’
“So one of the goals of this CTEP curriculum is to build teams of nurses across settings,” she continued, “so the nursing-home nurse can say, ‘oh my goodness, something bad must have happened on the way here, because I know Joan at the hospital would not have sent me this patient in this condition.’ And for the hospital nurse to be able to say, ‘I know those people at the nursing home do a really good job, so it’s not their care that caused this person to come back; it’s something about the patient’s condition.’”
Summing up that hypothetical scenario, she added, “if we can build that respect, then you have much better communication across the changes of settings. And once you have better communication, then you have better transfers.”

Dollars and Sense
The financial incentives behind CTEP lie first and foremost with the acute-care facilities. But Jacelon and Aiken stressed that dollars and cents are important considerations for their organizations as well. Both stressed that readmission is first and foremost a problem under the purview of quality patient care, but there are fiscal ramifications for their organizations.
“The business point comes in for us because that acute-care facility is highly invested in not having their patients come back within 30 days,” Jacelon said, “and they’re going to be shopping, if you will, for the most effective post-acute-care setting for that patient.
“If the Jewish Nursing Home’s re-hospitalization rate is less than 10%, which I’m pleased to say ours is,” she added, “and the XYZ nursing home elsewhere is 25%, where are you going to send your patients? Therein lies the incentive for us; it makes us more desirable.”
Aiken said that, from the very start of the CTEP’s existence, the REB has seen this program as a means to address new-worker and incumbent-worker training and education needs.
“One, we have staff that our employers say are not prepared to face the future of health care,” she said, “and to help them in the success of their evolving business model. So in that way, it’s an incumbent-worker training need.
“From a new-worker perspective,” she continued, “we want to make sure that we are educating our new nurses so that they are prepared to take the jobs in the region that are here. And frankly, in the work that we had been doing before, we identified that new graduates weren’t interested in taking jobs outside the hospital setting. And in some cases, the employers weren’t prepared to take new graduates.
“There’s been this model for years that your first job is in the hospital, then you get some training, and then you can go into different care settings,” she added. “Well, it’s not necessarily the way it’s going to work in the future. Fewer and fewer jobs are going to be in the hospitals, so nurses have to be prepared and willing and excited to take the jobs that are going to exist in all these other care settings.”

Goal Standard
Because CTEP is funded through a Partners Investing in Nursing’s Future (PIN) grant, a collaborative effort of the Robert Wood Johnson Foundation and the Northwest Health Foundation, both Aiken and Jacelon are eager to see the regional impact of this curriculum and its outcomes. When asked about the national implications of CTEP, Aiken smiled.
“We would love to say that we can ultimately head in that direction, but I think that we start small and see where we can go,” she explained. “But PIN is involved in 37 states. That’s an incredible network that is in the future on our stage for dissemination.
“There is a great expectations of where we could go,” she added, “but first we have to get it right. And we feel that Western Mass. is a good place to test the waters.”
As an educator who has been actively building curricula for years, Jacelon said this is a fundamental building block in how nursing will be taught. “CTEP will be part of the curriculum of nursing school,” she explained, “and it’s designed for practicing nurses and for student nurses. It’s going to fill a hole in the curriculum, in that, to date, not a lot has been taught about these issues.”
Time will tell how CTEP will help to reduce rehospitalization rates, but like their other partner organizations, Aiken and Jacelon are both proud and confident in the partnership designing the curriculum and its subsequent programs.
“But it’s very hard to say whether a project like this will globally reduce rehospitalization,” Jacelon added. “Although, if the rates in the area decline over the next three years, it’s going to be because someone has done some intervention. That is our goal.”

Health Care Sections
Rockridge Retirement Community Changes with the Times

Beth Vettori

Beth Vettori says many residents discover a sense of belonging they were unable to achieve living alone.

For Beth Vettori, success in senior living is all about staying ahead of the trends.
“I think it’s really important that communities such as this one never sit back and rest on their laurels and be satisfied with what they offer,” said the exective director of Rockridge Retirement Community in Northampton.
“We are continually looking at trends and what the stakeholders — meaning the residents, families, the new generations coming up, our employees — are looking for, and where we want to go in 10, 15, 20 years,” she said. “And the only way to stay successful as a community is make sure we’re aware of those things.”
Vettori speaks from experience, having overseen a tidal shift at Rockridge since arriving on the scene less than a decade ago.
Specifically, the facility, which had been a residential-care neighborhood since its inception more than 40 years ago, opened independent- and assisted-living components in 2004 that allow people to age in place, with a continuum of service levels — everything but nursing-home care — available as residents grow older and often frailer.
“One of the things people are constantly seeking is a place where they hopefully have to make just one more move [to nursing care], and we’re able to provide assisted-living services that allow for that aging in place,” Vettori said. “We hope that people are able to stay with us through their remaining days, as we provide a full spectrum of assisted-living services, such as personal care, medication management, meals, housekeeping, maintenance, those types of things.”
And while residents become part of the Rockridge family, Vettori explained, their family members can be exactly that, rather than overburdened caretakers.
“Sometimes, when somebody is living at home, a family member is the primary caregiver,” she said. “Here, they get to become just family again — a son, daughter, granddaughter, niece, or nephew.”
In this issue, Vettori sits down with BusinessWest to share some ways Rockridge is trying to create a true home life for people who, in many cases, can no longer live at home.

Sea Change
Rockridge was founded in 1971 by Elmo Young, who was given land by the Laurel Park Assoc. He partnered with the Deaconess Assoc. of Concord, Mass. to build a 61-suite residential-care neighborhood, and that it remained for more than 30 years.
But the expansion of 2004 added 12 cottages and 30 apartments in the new independent- and assisted-living model, reflecting a quickly growing wave of assisted living across Massachusetts and the U.S.
“When I started in the assisted-living field, there were maybe 20 or so assisted-living communities throughout the Commonwealth,” Vettori said. “Now there are about 200. There’s been an explosion throughout the nation.”
Then, in 2006, Rockridge responded to another industry trend — the growing prevalence of facilities targeted at residents with Alzheimer’s disease and other forms of dementia — by opening the Gardens, an assisted-living memory-care neighborhood with 18 suites.
“With the Gardens structure, it’s a small, close-knit neighborhood, with only private suites available, and that allows for a tight-knit, very family-oriented approach,” she said. “The ratio of staff to residents is such that it creates bonds that enhance the offerings for each resident and helps them maintain their individuality.”
The goal in such a community is to program a routine of meals, cultural events, and other offerings that follow a daily structure. “That helps decrease anxiety, and it helps when residents begin to have that cognitive decline,” she explained. “They have that routine, and they don’t have to worry about what to do next. The staff is right there to keep them at their baseline and provide them with experiences to help them thrive.”
With the Gardens or the standard assisted-living model, the goal is to keep residents satisfied and healthy at Rockridge for as long as possible. Many residents, Vettori said, are surprised at how much more vibrant their lives can be when they’re part of such a community.
“That’s one of the most common quotes we hear — that people felt they weren’t ready, but after they move in, they say, ‘I can’t believe I waited so long. Why did I wait so long? This is amazing.’
“They wouldn’t be able to get that sense of belonging by themselves; here, they start participating and get back into what they enjoy doing. A lot of residents come from rural towns, but even those in bigger towns had so many barriers to participating in external community events,” she explained, such as snow and the inability to drive.
“Here, participating in life is extremely fulfilling,” she went on. “We have an extremely wide range of eclectic, diverse programs and cultural events. We offer trips to Tanglewood and the Symphony, the Bulb Show at Smith College, Gould’s Sugar House in Shelburne, and concerts on the lawn.”
Transportation is available for errands such as shopping, banking, and medical appointments, while in-house activities run the gamut from bell-chime and craft groups to bridge and mah jongg clubs; from historical groups to exercise sessions such as yoga, tai chi, walking, and strength training.
Those tend to be adaptable, Vettori explained, “so that if somebody isn’t fully able to do one of the more intense activities, they’re more than welcome to join in and do it at a modified level. For many, that means yoga in a chair is fine.”
Across the range of activities and programming, she noted, residents have a seat at the decision-making table. “The population is always changing. We have planning sessions where the residents themselves actually have a say in the programs — ‘we’re not interested in this, let’s do something else instead, this is what I want to do.’ We don’t have cookie-cutter activities or programs by any means. That goes for all neighborhoods in the community. All continually change through the years, evolving to be what people are looking for. So they have to have a say; they know what they want.”

Touches of Home
Vettori kept coming back to that concept of family, of giving residents as close to a home life as possible when the arrive.
“There’s a feeling, when people come in, of a warm embrace, like a family,” she told BusinessWest. “People know each other’s names — not just staff knowing residents’ names, but residents know each others’ names — and the atmosphere here is truly welcoming. A gentleman who came two weeks ago said he was truly thankful to all the staff members and residents who came by; he said he was surprised at that kind of support. He had heard us talk about it, but when he came here, he said, ‘this is great.’”
Vettori said she’s personally gratified at some of the conversations she has with residents and family members — not just about their living arrangements, but about each other’s lives.
“This morning I was able to sit down and talk with a resident who had been here many years, chatting about my Great Dane and dog training,” she said. “She and her husband had trained dogs — they had a dog in the top 9 in the country — and being able to share those experiences from so long ago made her light up.
“Residents say they feel that heartfelt connection, and it’s truly amazing; it’s an endorphin rush that really keeps me young, and helps keep them young as well.”
Vettori added that she tries to encourage that kind of fulfillment among her staff, who eventually become a kind of second family to residents.
“My team — not just the management team but also the frontline employees — have a true heart for this community,” she said. “Knowing that they’re happy and fulfilled in their roles gives me satisfaction. I have a hard time if I know employees are not happy in their roles.”
Meanwhile, Vettori continues to think ahead, to the needs of the Silent Generation who populate the units at Rockridge and the Baby Boomers who are increasingly joining their ranks.
“We need to be very aware of what their needs are,” she said, “by working on that advanced planning — we call them strategic advancements — if we want to continue to offer what people are looking for in the next decade, and on and on.”

Joseph Bednar can be reached at [email protected]

Health Care Sections
A Health Care Proxy Ensures That Wishes Will Be Honored

Hyman Darling

Hyman Darling says a health care proxy solves the issue of who’s in charge of making critical medical decisions.


No one likes to think about what might happen if they were in a serious accident or had a disease that left them unable to speak and make their wishes known.
But, unfortunately, such situations occur every day. And although people may have expressed opinions about medical measures that could prolong their life if they became ill or injured, loved ones may disagree on what is best.
Fortunately, there is an easy solution to the problem that costs $100 or less. People can create a document that declares someone their health care proxy, granting them the power to make medical decisions if a doctor declares the patient mentally incapacitated. This can result from a wide variety of circumstances, ranging from a stroke or advanced dementia to an auto accident. The document can include specific instructions, such as whether the person wants to be an organ donor or be cremated.
“Everyone who is at least 18 should complete a health care proxy after giving simple consideration to their intentions and the people they plan to appoint as future decision makers,” said Hyman Darling, an attorney with Springfield-based Bacon and Wilson, P.C., noting that it’s important to discuss decisions with the person named as agent/decision maker and provide them with a copy of the document.
Designating someone as a health care agent/proxy can reduce arguments among family members in difficult situations.
“Everyone wants to be in charge, but if a health care proxy hasn’t been appointed, no one is in charge, including the spouse,” Darling explained. And although doctors might perform surgery or proceed with treatments for a patient if everyone in the family agrees on a proposed course of action, if they disagree, the matter may end up in court and take weeks to resolve, especially if it is contested.
“It’s much better to have a health care proxy than not have one, even though there may still be family differences and a lot of emotion,” said attorney Jeffrey Roberts of Robinson Donovan, P.C. in Springfield.
If the document is prepared by an attorney, that individual can also defend it if a family member disagrees on anything. “The power to make life-and-death decisions only goes into effect if a physician declares a person mentally incapacitated. And if that occurs, the person designated as their agent is required to speak for them and act as they would act, which is not necessarily the way the agent would normally act,” Roberts said, adding that the more information a document contains, the easier it is to know exactly what someone wants and carry out those wishes.

Historical Perspective
The issue began receiving national attention several decades ago when high-profile cases, such as one involving a woman named Karen Ann Quinlan, came to light. After the 21-year-old suffered irreversible brain damage, her parents discovered they were legally barred from turning off the artificial life-support systems that were keeping her alive, even though her condition was deteriorating and doctors felt there was no hope of recovery.
Darling said this case, which ended up in the Supreme Court, and others like it cost hundreds of thousands of dollars to resolve and exact a heavy emotional toll on the families involved.
Prior to these cases, people typically assigned someone to take care of their affairs if they were unable to do so; this was often the case for soldiers who went to war. “But there was never anything legal where states allowed people to designate someone as their agent to make health care decisions for them if they became incapacitated,” Roberts said.
“This in a relatively modern concept,” he told BusinessWest. “In the past, the health care provider had the choice of relying on the nearest relative to make decisions or having a guardian appointed by the court if family members couldn’t agree or there were no relatives.
“The system called out for order because health care providers wanted some protection,” he continued. “It’s a very cumbersome procedure to have a guardian appointed, and if two people disagree, they have to go court and fight it out. The health care proxy law created a safe haven for Massachusetts residents that resolves 98% of these issues.”
In recent years, many states have enacted laws that allow people to sign a document which names someone to stand in their stead if anything extreme happens. “In Connecticut it’s called an advance-care directive, in Florida it’s a health-care surrogate, in Massachusetts it’s a health care proxy, while in other states it’s a living will,” Roberts said.
Documents that are legal in one state are honored by the others, and in Massachusetts the language typically found in a living will can be included in the proxy document. This language can include whether heroic measures should be taken to keep the person alive.
“Someone may only want to be given pain medication if it reaches that point,” Darling said. “And it’s a lot more stressful on the family if someone hasn’t named a health care proxy.”
He added that, if family members disagree with the person appointed as the proxy, the attorney who drew up the document can hold a family meeting.

Transfer of Power
Darling said physicians should have a copy of a person’s health care proxy form so they can release information needed to make medical decisions. He also advises clients to talk about their wishes with the person they plan to name as their agent.
One of his clients was a soldier being deployed to Afghanistan who did not want artificial measures taken to keep him alive if he was injured in the line of duty. He had planned to name his parents as his health care agents, but they told him it would be too difficult for them to carry out his directives.
Darling cited other cases where family members told a loved one they would not be comfortable doing what was asked. “The person who is appointed should be responsible, trustworthy, and able to carry out the wishes that have been expressed,” Darling said, adding that Internet tools such as Skype and e-mail make it easy for physicians to communicate with people who are geographically distant.
However, despite advance directives, decisions can still be difficult. “There is no bright line, but at least this gets rid of vagaries,” Roberts said.
Some people elect to name several individuals as agents on their health care proxy document, but Roberts advises against this. “The statue states that a person can name a proxy and an alternative,” he said, adding that listing more than one person has never been challenged in court. “But if you name three children, you may be creating arguments that the system was designed to avoid.”
Darling said a proxy document can include what is known as the ‘five wishes,’ which are included in a national advance directive created by the nonprofit organization Aging with Dignity. They are:
• Who you want to make health care decisions for you when you can’t make them;
• The kind of medical treatment you want or don’t want;
• How comfortable you want to be;
• How you want people to treat you; and
• What you want loved ones to know.
Although health care proxy documents can be obtained via the Internet, they do not usually include such provisions or language that specifies anything other than who the proxy will be. An attorney can provide that language or the person can do research and add it to the document. But the person named as proxy will need to have a copy of the document in the event of an emergency.
“Living-will language makes sure there are no arguments about issues as whether to put someone on a ventilator if doctors say there is no chance of recovery,” Roberts said.
Other things people need to know are that signing a new document revokes previous ones, and that Massachusetts law prohibits an ex-spouse from making decisions if the document was written while the couple was still married. In addition, people cannot list the administrator, operator, or employee of a health care facility such as a hospital or nursing home where they are a patient or resident as their proxy or resident unless the person is related by blood, marriage, or adoption.

Keeping the Peace
Roberts says that if people want to get their affairs organized, they should appoint a durable power of attorney as well as a health care proxy, so both their financial and health care wishes can be handled in the event that help is required.
“It’s the flip side of the coin and you can name different people,” he explained. “But in the end, you need a decider, even though the person may consult with other family members. And the more you do in advance, the more it reduces risks.”
It also gives people power over what might happen to them today and in the future if their ability to make and voice decisions is compromised. “It’s simple, but complicated,” Roberts said. But it’s a powerful measure that can provide people and their families with peace of mind, which is a priceless gift.

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Hometown Heroes





The American Red Cross Pioneer Valley Chapter recently honored its 2012 Hometown Heroes. From top to bottom: regional Red Cross officials in attendance included, from left, Mark Brinkerhoff, Kate Leene, Kaitlyn Slattery, Rick Lee, Dawn Leaks, Rich Rubin, and Caitlin O’Hara. Hometown Hero Demetrious Faust, center, with his father, Lee Hutchins, and sister, Mishia Hutchins. From left, Sheila Doiron of presenting sponsor Columbia Gas with Fabiola Guerrero, Juan Guerrero, and Ibone Guerrero, the daughters and husband of Angelica Guerrero, who was named a Hometown Hero postumously. Center right: from left, Hometown Heroes Edward Rosienski Jr. and Edward Rosienski III, with Michael Lia, president of award sponsor Lia Auto Group. Bottom: Hometown Heroes and members of the Holyoke Police Department Narcotics/Vice Division, including Captain David Pratt, along with attorney Patrick McHugh of award sponsor Pellegrini, Seeley, Ryan & Blakesley, P.C.






























Tackling Diabetes


Springfield-based Big Y Foods recently presented New England Patriots nose tackle Vince Wilfork with a check for $5,000 to support his quest to tackle diabetes in the New England area. To help build awareness and support Wilfork’s efforts, the Big Y World Class Market in Walpole, Mass. donated 50 cents from the purchase of each Superbird Rotisserie Chicken purchased from Jan. 30 to Feb. 5 to the Vince Wilfork Foundation. Seen at the check presentation are, from left: John Schnepp, director of Marketing at Big Y Foods; Store Director Michael Hanrahan; Wilfork; and Norm Vernadakis of Big Y Foods.

Celebrating 160 Years

Glenn Welch, Hampden Bank president and COO, looks over some of the many photos of Hampden Bank throughout its history, on the occasion of the bank’s 160th birthday, to be officially celebrated on April 13. Officially chartered by the Commonwealth of Massachusetts to serve the workers of the Western Railroad, the bank, which started in a rented office space in the basement of then-Agawam National Bank on the corner of Lyman and Main streets, has grown to 10 locations across Western Mass.

Court Dockets Departments

The following is a compilation of recent lawsuits involving area businesses and organizations. These are strictly allegations that have yet to be proven in a court of law. Readers are advised to contact the parties listed, or the court, for more information concerning the individual claims.

HAMPDEN SUPERIOR COURT
Airflyte Inc. v. Waltzing Matilda Aviation Inc.
Allegation: Non-payment of goods sold and delivered: $77,523.21
Filed: 2/28/12

James Connif v. Andrew B. Chertoff M.D.
Allegation: Medical malpractice pertaining to the negligent treatment of a fracture: $3,544,229.19
Filed: 2/26/12

Michael Girard v. Pride Convenience Inc. and Robert Bolduc
Allegation: Wage, retaliation, and related claims: $60,000
Filed: 2/28/12

Tara Dunphy v. Aspen Dental Management Inc.
Allegation: Dental malpractice: $250,000.00
Filed: 3/5/12

William O’Brien v. Hurley’s Garage and The Traveler’s Indemnity Company
Allegation: Negligence in vehicle maintenance causing operator injury: $108,458.13
Filed: 3/1/12

HAMPSHIRE SUPERIOR COURT
Pawnee Leasing Corporation v. Volkswagen of Northampton and Andrew Feuerstein
Allegation: Breach of lease agreement: $45,586.13
Filed: 1/30/12

NORTHAMPTON DISTRICT COURT
American Express Bank v. Pittsinger Plumbing and Heating
Allegation: Breach of contract and monies owed: $10,051.68
Filed: 1/31/12

PALMER DISTRICT COURT
United Rentals Inc. v. Sullivan Commercial Painting, et al
Allegation: Non-payment of materials, equipment, and services on a construction project: $20,511.90
Filed: 2/10/12

SPRINGFIELD DISTRICT COURT
American Express Bank, FSB v. Feman Steel, LLC and Edward Johnson
Allegation: Monies due for breach of contract: $5,153.64
Filed: 3/1/12

Greta Stone v. Planet Fitness
Allegation: Negligent maintenance of treadmill causing injury: $9,200
Filed: 3/6/12

Thomas Johnson v. Excellence Auto Exchange
Allegation: Breach of contract and breach of implied warranty of merchantability pertaining to the sale of a vehicle: $12,569.52
Filed: 3/2/12

United Rentals Inc. v. Environmental Fire Protection Inc.
Allegation: Non-payment of materials, equipment, and services on a construction project: $11,000
Filed: 2/3/12

United Rentals Inc. v. Tuckerman Steel Fabricators Inc.
Allegation: Non-payment of materials, equipment, and services on a construction project: $11,534.45
Filed: 3/6/12

Agenda Departments

Author Lecture on
Constitution Café
April 10: Author and philosopher Christopher Phillips’ latest book, Constitution Café, draws on the nation’s rebellious past to incite meaningful change today. He proposes that Americans revise the Constitution every so often, not just to reflect the changing times, but to revive and perpetuate the original revolutionary spirit. He will present a free lecture at 8 p.m. in the dining hall at Blake Student Commons, on the Bay Path College campus, 588 Longmeadow St., Longmeadow. The lecture is part of the annual Kaleidoscope series. For more information, call (413) 565-1000 or visit www.baypath.edu.

Lecture on
Marketing Basics
April 11: The Mass. Small Business Development Center Network will host a lecture titled “Marketing Basics” from 3 to 5 p.m. at the Greater Northampton Chamber of Commerce, 99 Pleasant St., Northampton. Dianne Doherty of the MSBDC Network will present the workshop that will focus on the basic disciplines of marketing, beginning with research (primary, secondary, qualitative, and quantitative). For more information, call (413) 737-6712 or visit www.msbdc.org/wmass. The cost is $40.

RetireSmart Seminar
April 11: MassMutual’s Retirement Services Division continues its web-based RetireSmart interactive participant education series with “Understanding Target-Date and Target-Risk Investments” at noon. The 30-minute presentation will cover taking charge of your retirement-investing strategy in today’s market environment; the ABCs of target-date and target-risk strategies, and how these investments may fit into your overall plan. Space for the live online seminar is prioritized to retirement-plan sponsors and participants on MassMutual’s platform. MassMutual retirement-plan clients can register by logging into their retirement-plan account at www.retiresmart.com or by visiting www.retiresmartseminars.com.

Slam Poet Lecture
April 13: Taylor Mali, a former high-school teacher who has emerged from the slam-poetry movement as one of its leaders, will discuss his performances at 10:10 a.m. and 11:15 a.m. in Scibelli Hall Theater, as part of the Ovations series at Springfield Technical Community College. The talks are free and open to the public. For more information, call (413) 755-4233.

Christo to Keynote Riverscaping Conference
April 19-22: An international conference on the art, history, and science of the river will feature the celebrated artist Christo, whose latest project will be to install 5.9 miles of fabric over a stretch of the Arkansas River in Colorado. The Five College Riverscaping Conference also includes lectures, gallery openings, student poster sessions, and a two-day symposium opened by Jonathan Lash, Hampshire College’s new president and the former president of the World Resources Institute. The conference marks the conclusion of the 18-month Five College Riverscaping project, funded in large part by a grant from the American delegation to the European Union and in partnership with river experts from Hamburg, Germany. Aimed at developing sustainable approaches to reconnecting people with the river, the Riverscaping effort has brought together students, policy makers, artists, academics, entrepreneurs and environmentalists in a series of ‘laboratories.’ Centered around education, research, and design, the laboratories focus on Massachusetts’ stretch of the Connecticut River and the Elbe River in Hamburg. Christo’s address, at Smith College’s John M. Green Hall, will open the conference on April 19. He will discuss the two current projects that he and Jeanne-Claude (who died in 2009) have initiated: “Over the River” on the Arkansas River and “The Mastaba,” in the United Arab Emirates. The river installation, planned for the summer of 2015, will involve suspending nearly six miles of luminous fabric panels over a 42-mile stretch of the upper Arkansas River in Colorado. The project, while controversial, has received federal and state approval. Lash will open Saturday’s symposium sessions with his comments on “Why the River Matters.” Other highlights of the symposium on Friday and Saturday include papers by a wide range of designers, scientists, and scholars from around the world, including Jinnai Hidenobou of Hosei University in Tokyo, Johan Varekamp of Wesleyan University, and T.S. McMillin of Oberlin College, author of The Meaning of Rivers. A student session takes place on Friday evening, and a performance of music and readings will follow on Saturday. The entire conference, including Christo’s address, is free and open to the public, but online registration is required. Visit www.riverscaping.org to register for the Christo address and all the other events.

Comedy Night to
Benefit Charities
April 21: Smith & Wesson Corp. will host a benefit comedy show to support two local children’s charities, the Shriners Hospitals for Children and the Ronald McDonald House, beginning at 6 p.m. at the Cedars Banquet Hall, 419 Island Pond Road, Springfield. Tickets are $30 per person, and include the show, hot and cold hors d’oeuvres prior to the show, a cash bar, raffles, fund-raising, games, and music. Teddie Barrett of Teddie B. Comedy will emcee the event, featuring professional comedians Bill Campbell, Dan Crohn, and Stacy Yannetty Pema. For tickets or more information, contact Phyllis Settembro, Smith & Wesson, (413) 747-3597; Karen Motyka, Shriners Hospital, (413) 787-2032; or Jennifer Putnam, Ronald McDonald House, (413) 794-5683.

Supply Chain Strategies
April 24: Western Mass. APICS (the Association for Operations Management), will present a seminar called “Building and Sustaining Transformational Supply Chain Capabilities” at 5:30 p.m. at the Yankee Pedlar in Holyoke. The program will be presented by Edna Conway, Cisco Systems’ chief security strategist for customer value chain management. For more information or to make reservations, call (413) 527-2832, or visit www.wmass-apics.com.

Walk of Champions
May 6: The Goodnough Dike area of the Quabbin Reservoir will be the setting for the seventh annual Walk of Champions in Ware. Participants walk in honor or in memory of loved ones affected by cancer, with the determination to make a difference in those affected by the disease. The event offers a five-mile or two-mile walk, with entertainment and refreshments along the route. For more information, visit www.baystatehealth.org/woc or e-mail Michelle Graci, manager of fund-raising events at Baystate Health at [email protected].

Small-business Seminar
May 16: Local business owners will talk about what they have done to keep ahead of the many demands on their time, and at the same time adjust for the economic environment, during a workshop titled “Adapt, Diversify, Reinvent & Grow” at the Scibelli Enterprise Center, 1 Federal St., Springfield. Presenters include Paul DiGrigoli of Digrigoli Salon & School of Cosmetology; Tara Tetreault of Jackson & Connor; Kate Vishnyakov of Kate Gray Inc.; and Rick Ricard of Larien Products. The 9 to 11 a.m. session is sponsored by the Mass. Small Business Development Center Network. The cost is $40. For more information, call (413) 737-6712 or visit www.msbdc.org/wmass.

Management Fundamentals Workshop
May 24: Lyne Kendall of the Mass. Small Business Development Center Network will present “Business Plan Basics” from 9:30 a.m. to 12:30 p.m. at Amherst Town Hall, first floor meeting room, 4 Boltwood Walk. The workshop will focus on management fundamentals from startup considerations through business-plan development. Topics will include financing, marketing, and business planning. The cost is $40. For more information, call (413) 737-6712 or visit www.msbdc.org/wmass.

NYC Bus Trip
June 30: The Chicopee Chamber of Commerce will host a bus trip to New York City, leaving the chamber parking lot at 7 a.m. and returning around 9:30 p.m. Participants are on their own for the day in New York City. Tickets are $45 per person. For more information, contact Lynn at (413) 594-2101.
40 Under Forty
June 21: BusinessWest will present its sixth class of regional rising stars at its annual 40 Under Forty gala at the Log Cabin Banquet & Meeting House in Holyoke. The June 21 gala will feature music, lavish food stations, and introductions of the winners. Tickets are $60 per person, with tables of 10 available. Early registration is advised, as seating is limited. For more information, call (413) 781-8600, ext. 100, or visit www.businesswest.com.

Western Mass.
Business Expo
Oct. 11: BusinessWest will again present the Western Mass. Business Expo. The event, which made its debut last fall at the MassMutual Center in downtown Springfield, will feature more than 180 exhibitors, seminars, special presentations, breakfast and lunch programs, and the year’s most extensive networking opportunity. Comcast Business Class will again be the presenting sponsor of the event. Details, including breakfast and lunch agendas, seminar topics, and featured speakers, will be printed in the pages of BusinessWest over the coming months. For more information or to purchase a booth, call (413) 781-8600, or e-mail [email protected], or visit www.wmbexpo.com.

DBA Certificates Departments

The following Business Certificates and Trade Names were issued or renewed during the month of March 2012.

AGAWAM

ELS / Spectrum Alliance
11 Almgren Dr.
Spectrum Analytical Inc.

HD Systems Integration Inc.
419 Springfield St.
Jayson LaCasse

JMS Mechanical
140 Autumn St.
Stephen Brown

Rosefundraising
22 Vernon St.
Dean Molta

Sandlin Consulting
90 Granger Dr.
Rosemary Sandlin

AMHERST

Miss Leticia Music
41 Blue Hills Road
Leticia Davies

Potwine Neighborhood Farm
216 Potwine Lane
Jesse Selman

Shortbord Marketing Group
65 Salem St.
James Frey

Wags n’ Wiggles
28 The Hollow
Meghan Waldron

CHICOPEE

Automotive Dealer Personnel
5 Nutmeg Circle
David Robison

Berzenski Flooring & Sanding
649 Prospect St.
Randy Berzenski

CL Construction
11 Falcon Circle
Chet Lokey Jr.

Defy Gravity
12 Center St.
Raul Roman

Liberty Tax Service
749 Memorial Dr.
Kristin Kicza

Master Designs
47 Lester St.
Nancy Hebert

The Pet House
1889 Memorial Dr.
Kelly Rouleau

West Street Market
108 West St.
Margarita Plagakis

EASTHAMPTON

Ambient Owl
17 Treehouse Circle
Terri O’Toole

BPM
15 Howard Ave.
Eric Peloquin

C.J. Auto Detailing
1 Loomis Way
Christopher Lebron

Fine Art Handling & Consulting
116 Pleasant St.
Daniel Farrell

Harper’s Ferry Software
69 Garfield Ave.
Peter Wagner

The Conscious Learner
32 Briggs St.
Mark Vecchio

The Zengineer
378 Main St.
Bucky Sparkle

HADLEY

East Coast Fragrance
367 Russell St.
Nashir Uddin

HOLYOKE

All Star Fashion
123 High St.
Javier Rosa

Clean Slate Centers
384 High St.
Ram Gopta

Friendly Variety Store
1373 Dwight St.
Olga Lopez

Mt. Tom Groom Shop
320 Easthampton Road
Linda Henderson

Mt. Tom Veterinary Services Inc.
320 Easthampton Road
Linda Henderson

Western Mass Pediatrics
18 Hospital Dr.
Hank J. Porter

NORTHAMPTON

B & B Ventures LLC
141 Damon Road
Bonnie Cueman

Bacon Wilson
31 Trumbull Road
Steven Krevalin

Foley Investigations
947 Burts Pit Road
Deborah Foley

Glamazon
5 East St.
Cassie MacColl

Krantz Wellness
92 Main St.
Stefanie Krantz

Murre Creative
30 North Maple St.
Maureen Scanlon

Northampton Reiki
16 Center St.
Primary Care Foundation Inc.

Paradise City Painting
57 Upland Road
Thomas Quinn

Starr’s Pizzeria & Restaurant
59 Main St.
Alexander Carballo-Diaz

Strong & Healthy Smiles
40 Main St.
Suzanne R. Keller

PALMER

Russo’s Lakeside Steak & Seafood
702 River St.
Todd Russo

Salon Trendz Etc.
1110 Park St.
Melissa Brodeur

Sun at Palmer
1426 Main St.
David A. Rome

SPRINGFIELD

Joslad & Associates
83 Superior Ave.
Joseph Aimua

Kickmass Lacrosse Club
1537 Main St.
Daniel L. McCreary

Law Office of Anthony J. Canata
244 Bridge St.
Anthony J. Canata

Lee’s Sports
47 Pearl St.
Dorothy Lee

Luxe Burger Bar
1200 Hall of Fame Blvd.
John Elkhay

M.G. Home Improvement
41 Devens St.
Marcin Gadziala

Mail Mall
53 Lester St.
Morning Santiago

Mar Music Group
42 Dewey St.
Emanuel Diaz

Masters At Custom
128 Hampden St.
Jermaine Jason

Maxim Lingerie Showroom
333 East Columbus Ave.
Quitman Boyce

Melissa’s Place
1555 Wilbraham Road
Melissa Chesbro

Millennium Nails Salon
1655 Boston Road
Kim Dang

Mundo Mobile
1104 Main St.
Rafael A. Dominguez

Northeastern Sheet Metal
75 Market Place
Thomas J. Messenger

Nuworld Entertainment
100 Whittier St.
Sam W. Bradley

Orchard Auto Sales
1307 Worcester St.
Richard Francis

P.J.B. Home Improvement
67 Lang St.
Paul J. Babiec

Papale & Bouvier Eye Center
1515 Allen St.
Center for Eye

Perfectly Polished Nail
181 Chestnut St.
Nia Francella

Plan B Springfield
1000 West Columbus Blvd.
Shawn M. Skehan

Progresso Auto Repair
1142 State St.
Jacinto Mendonga

Prospect Variety
51 Prospect St.
Martin E. Severino

Quick Stop Food Mart
889 Carew St.
Amtul S. Khoula

Reboot Electronics
1228 Main St.
Emmanuel Pena

Rockmore Painters
60 Oregon St.
Hugh O’Connor

Santana Flooring
268 Evergreen Road
Gabriel Antonio

Santiago Towing
546 Chestnut St.
Jose Santiago

Sissy’s Accessories
20 Maple St.
Sheryl A. Chase

Springfield Nails
682 Belmont Ave.
Thu H. Nguyen

Stepforward Production
71 Gates Ave.
Kevin A. Young

Stephanie Beth Photography
301 Plumtree Road
Stephanie B. Brown

Templo San Lazaro
718 Main St.
Zulma Mestres

The Boulevard Grill
668 Page Blvd.
Stephen A. Amato

Throneroom Enterprises
116 Florence St.
Steven R. Williams

WEST SPRINGFIELD

Baghdad Bakery
464 Main St.
Dheyaa Habeeb

Delto Affordable Construction
33 Birnie Ave.
Vladimir Garygun

DMS Enterprises
7 Upper Church St.
Dawn M. Spiegler

Gengras Motors Inc.
1712 Riverdale St.
Clayton Gengras

Jodoin Home Improvement II
22 Willard Ave.
Darrin T. Jodoin

John R. Sweeney Insurance Agency
56 Union St.
John R. Sweeney

Johnnie’s Distribution
23 Worthen St.
Johnnie Young

Mike Enterprizes
142 Nelson St.
Michael S. Blanchard

Niquette Studios
51 Ashley St.
Leslie Niquette

Ray Sweeney Insurance Agency
293 Elm St.
Ray Sweeney Agency

Riverdale Gold Exchange
1353 Riverdale St.
Norman A. Hannoush

Skin Spa Aesthetics
698 Westfield St.
Leah M. Hurlbut

Vlad’s Transportation
820 Union St.
Volodymyr Zhukovsky

Western Mass Hypnosis Center
201 Westfield St.
Thaddeus J. Muszynski

Health Care Sections
Therapy Dogs Make a Difference in the Lives of Children and Adults

Peyton Malloy, who spent several months at Shriners Hospital for Children this winter

Peyton Malloy, who spent several months at Shriners Hospital for Children this winter, looked forward to visits from the K-9 for Kids Pediatric Therapy Unit and its dogs.


Jesse Hagerman says magical things happen when therapy dogs visit Shriners Hospital for Children in Springfield and interact with the patients.
“They light up; it helps them forget why they are here,” said the hospital’s child life supervisor. “These dogs can evoke wonderful responses, and I have seen children really open up around them. “It decreases the anxiety and stress of being hospitalized and enhances self-esteem because the dogs offer non-judgmental, non-threatening attention and give the children unconditional love.”
The canines and trainers that visit the hospital come from K-9 for Kids Pediatric Therapy Unit, a volunteer, nonprofit organization that serves children in Western Mass. and Connecticut. It was established by president/director Melissa Kielbasa of Sandy Hills Farms in Westfield in 1999 at the request of the Melha Shrine Unit, and has expanded to serve other pediatric medical facilities, camp and library programs, school systems, and a youth detention facility.
“The visits are designed to offer emotional support,” Kielbasa said, adding that some handler/dog teams also work with adults in nursing homes and hospitals.
The K-9 program includes dogs who like to cuddle as well as a number who have been trained to do unusual tricks and entertain children. “One dog will hide on command, and the kids think it’s hysterical,” Kielbasa said. Another rolls over on her back and drinks out of a baby bottle which it holds with its front paws. “My dog sneezes on cue. We have dogs that dance, and we have a talking pug that does a yodel that sounds like ‘I love you.’
“And they all love to be petted,” she continued. “Other species might not tolerate it, but dogs are looking for relationships and just want to please people.”
Research shows the interaction between therapy pets and patients is indeed pleasant. The specially trained dogs offer valuable benefits to children as well as adults in settings that include hospitals, hospice units, nursing homes, assisted-living centers, and rehabilitation facilities, to name a few.
Diane Mintz, executive vice president of Spectrum Home Health and Hospice Care, a program of Jewish Geriatric Services in Longmeadow, says its hospice patients and the families it serves find pet therapy extremely beneficial.
The organization works with Bright Spot Therapy Dogs Inc., another all-volunteer, nonprofit group founded by Cynthia Hinckley of Westhampton.
“The dogs are very sensitive to how the person is feeling and are very gentle. When they visit, it makes people smile and brings joy into their day,” Mintz said. “It’s a bright spot for them. Sometimes, when a patient is in a declining state and we gently introduce the dog, they say endearing things to it. It’s comforting for them to have a dog there.”
Daniel Melchionne

Daniel Melchionne, who is in the the Read to Rover program at Franklin Avenue School in Westfield, reads to Cisco from Bright Spot Therapy Dogs.

She noted that the pets are content to simply relax by a person’s side.
Hinckley says dogs from Bright Spot visit hospitals, public and private day and residential schools, psychiatric facilities, senior centers, rehabilitation facilities, and schools with reading programs for children. “Whenever I leave a visit, I know I have made at least one person happier, more comfortable, and less lonely,” she said.
Studies have shown that therapy dogs provide comfort and facilitate learning, and researchers continue to seek empirical evidence to support the theory. The University of California Irvine has begun a four-year, $2.2 million study to learn whether pet therapy can help children with attention deficit hyperactivity disorder improve their social skills and control their symptoms. Meanwhile, other studies in recent years have focused on therapy dogs and people with Alzheimer’s disease.
In addition, last year, a Wall Street Journal article chronicled research that proves a few minutes of stroking a dog reduces the stress hormone cortisol, while a study done at Monmouth Medical Center in New Jersey showed patients waiting to have magnetic resonance imaging (an MRI) found interacting with a therapy dog soothing.

Intense Training
Bright Spot has 90 dogs and 80 volunteers in its program. There is no fee for its services, but the dogs and their handlers must undergo specialized training before the animals are certified to work in therapeutic settings.
Hinckley has been engaged in pet therapy for 20 years, and founded her program in 2004. She became passionate about the mission when she went into a psychiatric facility with one of her dogs and a patient who hadn’t spoken in 20 years began to talk.
“It changed my life,” she said, adding that she runs classes and certifies dogs and their trainers, and has evaluated and mentored hundreds of therapy-dog teams in Western Mass. and Connecticut.
The first step is a phone interview. “The most important thing is their temperament,” Hinckley said, adding that she asks a series of questions to determine if the dog has ever shown any aggression. She also advises owners to take their dogs everywhere they go because the animals must remain calm in a variety of settings.
During training sessions, they work on obedience and control. Dogs must obey commands at all times, never jump on people, and not bark incessantly for any reason. Surprisingly, although some dogs do well during training, they don’t do well when they encounter unusual situations.
Hinckley said one dog panicked at a nursing home when it saw someone approach who was using a walker. “Therapy dogs have to be able to deal with loud, piercing noises and equipment such as hospital carts, food trays, medical devices, and machinery, Hinckley explained. “And if they are visiting children, they have to be able to deal with the unexpected. Some dogs are better with children, while others are more suited to adults or the elderly.”
When she certifies a dog, she makes a recommendation about the type of facility and population it is suited to work with. However, the owner must also be comfortable with the setting. “I recently evaluated a dog that would be fabulous for hospice work, but the owner said she couldn’t do that,” she told BusinessWest.
Cooley Dickinson Hospital in Northampton and Bright Spot formed a working partnership in 2005. “They do a wonderful job and have dogs that are uniquely suited to a hospital environment,” said Robin Kline, the hospital’s director of volunteer services, adding that CDH is grateful to Hinckley because she worked closely with them for several years to get the program off the ground.
However, before dogs and trainers are allowed into the hospital, Kline conducts an additional screening that includes immunization records and a criminal record check on the handler.
Once that is complete, remarkable things can occur.
Kline says the dogs help patients cope with depression, loneliness, and feelings of isolation, and also stimulate social interaction. She explained that, when the handler introduces himself or herself and the dog, it often sparks conversations about a pet the patient had as a child or a dog they have at home.
“It’s part of the magic that occurs with therapy dogs,” she said. “There are really wonderful moments because the handlers are skilled at creating connections and can help patients who haven’t responded or communicated much. And the dogs have a calming effect on patients. Their presence makes the hospital environment more homelike and brings some relief to the stress of being ill.”
If the dog is small and the patient doesn’t have health issues that prevent it from getting in their bed, they often end up cuddling with the animals. “We have had some beautiful little dogs on beds, and the patients love it; it really cheers them up,” Kline said.
The program operates on the North 3 ward and in the psychiatric unit of the hospital, where the dogs are introduced in a group setting. And if people are having a difficult day, that can change when they interact with the gentle canines.
“A dog can really improve someone’s mood. When patients pet a dog and say, ‘I love animals’ or ‘this is such a good dog,’ they are clearly having a positive experience,” Kline said, adding that staff members really appreciate the volunteers who bring their pets to the hospital.

Creating Relationships
Kielbasa also trains therapy dogs at Sandy Meadow Farms. In addition to a general course, she runs an approved, seven-week pediatric therapy dog unit training class.
But taking the class and passing the certification exam are not enough to qualify for her K-9 program. The dogs and handlers must also pass the K-9s for Kids Performance and Evaluation Test and the American Kennel Club Canine Good Citizen Test. In addition, their handlers undergo background checks.
K-9 teams are used in the Read to Rover program at Franklin Avenue School in Westfield, which was designed to help children who have difficulty with reading.
When the dogs arrive in the classroom, all the students are allowed to pet them before they are sent off with the children in the program.
“It helps with their self-esteem because their classmates think it’s pretty cool. Plus, it provides an opportunity for them to sit and read to a very attentive and loving audience,” said teacher Carly Bannish, explaining that the child sits on a beanbag, the dog sits on a little carpet, and the trainer sits nearby on a chair and is available if the child needs help with a word.
The program has resulted in an increase in reading fluency and comprehension. “The dogs are a non-judgmental audience, so it is a very safe environment for the children to practice something that may be difficult. The dogs give unconditional love, whereas adults correct children or try to help when they make a mistake, which can get pretty frustrating,” Bannish said.
Kielbasa concurs. “The dog doesn’t care if the child reads correctly or mispronounces a word, which can be embarrassing if they are reading aloud in their classroom,” she said.
Children who are hospitalized can suffer from anxiety and stress, and Hagerman said the K-9 dogs also improve life at Shriners. “The environment here can be intimidating as there are so many things that are new to children. The dogs make them feel more at home, and if a child is having a down day, the dogs can really lift their spirits.”
Visits take place in the hospital auditorium because animals are not allowed in the direct-care areas due to stringent infection-control policies, which include a handwashing protocol. However, all children who are medically able to attend are invited.
Peyton Malloy entered Shriners Jan. 9 and was there until the end of the third week in March. “It was so exciting for him every time the dogs came to visit. He looked forward to it,” said his mother, Anne Malloy.
The 6-year-old would hold the small dogs on his lap and pet them and play fetch with the larger breeds and try to make them do tricks. “He would stay for the entire hour. He absolutely loved them, and it made a real difference,” Anne said. “It was something he looked forward to. He would peek out of the door to see if they were coming. And when the talking pug said, ‘I love you,’ he would say it back to the dog.”
Hagerman said the opportunity to play or cuddle with a dog has inspired children to leave their rooms, which can improve mobility and help with their mood. “It provides a diversion from the normal hospital routine, helps them pass the time, and is something to remember that is positive,” she said, adding that staff members take pictures of the children with the dogs, which they are given to bring home.
Kielbasa agrees. “It takes their mind off of things, especially if they are facing surgery or doctor’s appointments. And we do just as much with the parents as the children, as they are also nervous. It doesn’t solve anything, but it helps with what they have to deal with that day,” she said.
Playing with the dogs can also aid in physical therapy, as the interaction involves movement that is fun, rather than repetitive. And in some cases, children who have been hospitalized for months have developed strong bonds with the canines.
That also happens in the hospice setting. Mintz says it’s not unusual for a dog to cuddle in bed with a hospice patient. “It is very therapeutic because relaxation takes place when that occurs. And when our patients pet the dogs or talk to them, it distracts them from their symptoms. It is also a way to help them feel connected. Sometimes there is an opportunity for a patient to be involved with a dog for a few weeks or months, so a relationship develops.”
Kielbasa has also seen dramatic changes during visits a team makes to a youth-detention facility. “When we first started going there, the girls were tough and cold. But after a couple of months, they turned into marshmallows when they saw the dogs walk in. They got excited, wanted them to do tricks, and giggled and talked to each other,” she said.

Healing Touch
Laura Coon is a nurse manager at the Linda Manor Extended Care Facility in Leeds, and says Hinckley and her dogs are a welcome sight. “The residents light up when she arrives. So many people had a dog when they were at home, and the visits are calming for them because the animals love unconditionally and people warm up to their warmth. It’s lovely to see.”
It’s also a lovely and love-filled experience for all who take part in these programs.

Features
UMass Amherst Chancellor-elect Meets the Press

Kumble Subbaswamy

Kumble Subbaswamy says he has a comfort level with the flagship campus of a large state university system.

Kumble Subbaswamy says he has a “comfort level” with that institution known as the state university flagship campus, and his résumé shows why: he’s spent most of his career in that environment.
Indeed, his last few stops have included the University of Indiana’s main site in Bloomington, where he served as dean of the School of Arts and Sciences and also as a physics professor, and at the University of Kentucky’s Lexington campus, where he currently serves as provost, and held a number of positions earlier in his career.
“The role of the flagship campus is something I passionately believe in,” said Subbaswamy, or “Swamy,” as he’s known to friends and colleagues, at a press conference concerning what will soon be his biggest career challenge to date, the role of chancellor at another flagship campus — the Amherst facility of the University of Massachusetts.
He would go on to tell a large assemblage of local media that he considers it his primary assignment in that post to help make sure the school honors all the many responsibilities that go with that designation ‘flagship.’ And these include strong relationships — and partnerships — with a host of constituencies, including other campuses within the UMass system, the state’s many private colleges and universities, the neighboring Amherst area, and the larger Greater Springfield region, especially in the broad realm of economic development.
“I want to make sure this becomes a highly influential institution,” he said, “as well as being one that contributes to the welfare of the citizens of Massachusetts.”
Subbaswamy, who was named chancellor in late March, will succeed Robert Holub, who, during his four-year stint, earned praise for his work to help revitalize downtown Springfield (he earned BusinessWest’s Difference Makers award largely for those efforts), and took the Amherst campus to new heights in terms of research awards ($170 million) and in fund-raising ($57 million). However, his tenure was rocked by turmoil — especially in the form of an aborted attempt to locate a medical school in Springfield — and he was essentially forced out.
At the elaborate press conference staged on the 11th floor of the Campus Center Hotel on April 2, Subbaswamy said he intends to build on the momentum generated by Holub — especially with an initiative the outgoing chancellor called the “Framework for Excellence.” That document, drafted in 2009, contains a number of stated goals — from increasing the size of the faculty to doubling the number of federal research awards; from boosting the number of graduate degrees awarded to increasing diversity on the campus.
“All of higher education is facing challenges today in terms of providing access and also maintaining excellence,” he told the press. “The challenges are something that we’ll have to collectively face; I know that the campus has made a great deal of progress in recent years, and I look forward to continuing that momentum.”
Appearing at his press conference with UMass President Robert Caret, Subbaswamy touched on subjects ranging from the many challenges facing public higher education, especially in the Bay State, to the recent decision to take the UMass football program to the bowl subdivision; from those partnerships he mentioned to strategies for making the school more affordable, and therefore accessible.
For this issue, BusinessWest recaps Subbaswamy’s thoughts as he reflected on the challenges and opportunities that lie ahead.

Degree of Difficulty
When asked by BusinessWest to describe the management style he will bring to the Amherst campus and the bureaucracy-laden world of public higher education, Subbaswamy summed it up with two words — transparency and communication.
“The more people know the facts, the more people who know how you arrived at decisions, the better,” he explained. “They may not like the answer, they may not like the final decision, but the process itself is very important, and transparency is very important.
“Those are they keys to working in a very complex organization, a people-dominated organization,” he continued. “Beyond that, I don’t believe in micromanagement; I certainly would want executives and managers to have a clear understanding of what the goals are and what needs to be achieved — and hold them accountable.”
Subbaswamy has honed this approach during a 30-year career in higher education, most of it spent at public universities.
He started in Lexington as an associate professor of Physics, and eventually held titles that included associate dean of the College of Arts & Sciences and chair of the Department of Physics & Astronomy. He moved on to the position of dean of the School of Arts & Sciences at the University of Miami in Coral Gables, Fla., a post he held for three years before taking the same position at the University’s of Indiana’s Bloomington campus in 2000. He became provost at the University of Kentucky six years later, and also served as director of the University of Kentucky Research Foundation starting in 2007.
He said he was drawn to the UMass Amherst position because of the school’s strong record for academic excellence, as well as an opportunity to put that aforementioned comfort level with flagship campuses to the test in a new career challenge. “It was a good match for my skills, my passion, and what the institution was looking for,” he said of the chancellor’s post.
At the same time, the position will thrust Subbaswamy into a leadership role in another ongoing mission — developing a new business model for public research universities. “This is something that no one has found the answer to,” he said. “It’s going to take a full decade to get to a stable situation, and I want to see that through.”
Due to take over at UMass on July 1, Subbaswamy said he will do so with a vow to “take the land-grant mission of the campus very seriously.”
Elaborating, he said that mission, although it has certainly evolved from the time, a century and a half ago, when agriculture played a much bigger role in society and the economy, is relevant and multi-faceted. It involves both the many educational components of a state university, he went on, and the inherent responsibilities in the area of economic development.
“The role of the land-grant universities as contributing to the economic and social well-being of the Commonwealth is an important element of what I take to be the mission of a land-grant university,” he explained. “So we must continue to serve the surrounding communities as well as the whole Commonwealth.”
Subbaswamy said he has been directly involved in economic-development efforts in the Lexington, Ky. area, and expects to continue that track record in Western Mass. “I’m aware that the university has worked recently with the Springfield area in particular,” he said. “I want to learn more about that and see how we can both benefit from that relationship.”

A Stern Test
The chancellor-elect acknowledged that he will soon be working in a state known worldwide for its many private colleges and universities, and where public higher education has historically been funded at lower levels than in most other states. He said these facts present both challenges and opportunities, and that one of his main goals is to help elected leaders, alumni, and other constituencies understand the importance and value (a word he used often) of the state university, while at the same time collaborating with those private schools.
“I will constantly be remembering and reminding the University of Massachusetts Amherst campus that it’s really the flagship of the entire Commonwealth,” he continued, “and therefore, we need to really have our influence felt across the Commonwealth.
“We need to make sure they understand the value of the campus to the state,” he said, referring to the Legislature and other elected leaders. “And therefore, there’s a partnership. It’s not simply a question of ‘give us money,’ but it’s for the benefit of the entire Commonwealth.”
Meanwhile, Subbaswamy noted that access remains an issue at UMass and many other public colleges, with rising costs being the primary issue of concern. With that in mind, he said one of his priorities will be to closely examine the expense side of the ledger at the Amherst campus, with the ultimate goal of improving efficiency and making the most of available resources.
“We all need to re-examine how we do business,” he explained, emphasizing that word all. “It will start at the top in terms of looking at the administrative structure and administrative expenses, in order to have the credibility to challenge the entire institution to look at all aspects, both academic and business; it has to start at the very top.
“And then it moves down to all levels,” he continued. “We have to look at what’s essential and non-essential, and contain the cost, because there’s no question that cost containment is a very important aspect of this.”
But it’s not the only answer to the problem, he went on, noting that the state’s investment in higher education must continue and improve, if possible. If not, fewer people will have access to higher education and the opportunities it provides to thrive in today’s innovation-driven economy.
As for the university’s decision to move its football program to a higher level, Subbaswamy, still provost at the school that just won the NCAA men’s basketball title, said he fully supports that move, and contends that big-time athletic programs can help raise a school’s profile and help boost enrollment and fund-raising efforts.
That is, if it’s all done right.
“When an athletic program is run with integrity and with the welfare of the student athletes as an important consideration, and they’re treated as student athletes … then the overall impact of the program on the university is positive,” he noted. “Therefore, I look forward to making this work for the university’s benefit. On balance, I find that, in the American university system, athletics are in fact a positive, not a negative, when done right and with integrity.”

Cramming for the Final
Subbaswamy said he knew a good deal about UMass before becoming a candidate for the chancellor’s position, and he’s learned a good deal more since.
Like some of his predecessors who have come from other parts of the country, he said the school appears to enjoy a better reputation — and earn more respect — outside the Commonwealth than within it.
He told the assembled press that one of the many items on his to-do list is continuation of the work to change that equation. He knows there are challenges, but, overall, he’s optimistic.
And with good reason — he has a comfort level with the stage he’ll be working from.

George O’Brien can be reached at [email protected]

Opinion
Maintaining Momentum at UMass Amherst

There were no real surprises at the elaborate press conference staged last week to introduce Kumble Subbaswamy as the chancellor-elect at UMass Amherst (see story, page 10).
The current provost at the University of Kentucky, due to assume his new post in July, said all the things that one would anticipate him saying — about taking the flagship campus to the proverbial next level, improving town-gown relations, maintaining and possibly expanding the school’s work within Greater Springfield, and striving to improve access to the university. In the course of doing all that, he used the words you would expect him to use: challenge, opportunity, relationships, partnerships, collaboration, communication, and transparency.
But he also used a word that some might not expect to hear — momentum. And he used it early and often, in phrases like ‘maintaining momentum,’ ‘building on the existing momentum,’ and others like it. And he was right to do so.
In the wake of what amounts to the ouster of Chancellor Robert Holub, it would be easy to forget or overlook the existence of a good deal of momentum at the flagship campus of the state university. Subbaswamy was wise to acknowledge it, and, more importantly, he understands that one of his primary goals is to sustain the current momentum, and in the many forms it takes.
In recent years, UMass has made great strides in its efforts to win more federal research dollars, and also in the broad and all-important category of fund-raising. Meanwhile, the many cranes operating on campus are a compelling sign of expansion and modernization.
But perhaps the most impressive gains, we feel, have come in the realm of economic development, or making the Amherst campus much more the ‘economic engine’ that area business and civic leaders have long desired — and expected — it to become.
Indeed, for years the phrase heard in the Greater Springfield area was, ‘why isn’t UMass doing more?’ And you heard it in reference to everything from a physical presence in downtown Springfield to job creation; from putting the vast resources at the Amherst campus to work helping individual businesses and economic sectors grow and thrive, to efforts to enable more area residents to attain four-year degrees. Even the football team’s ascension to the bowl subdivision connotes upward movement.
The fact that you don’t hear that phrase nearly as often indicates that the school has become far more involved in those initiatives and has created a good deal of that aforementioned momentum.
Examples abound, and include:
• Expansion efforts at the Pioneer Valley Life Sciences Institute, a collaborative effort with Baystate Health;
• The university’s lead role in making the Green High Performance Computing Center a reality in downtown Holyoke, where it is generating enthusiasm about bringing related businesses to that city;
• A project to move the university’s Design Center into one of the buildings in Springfield’s Court Square;
• The Precision Manufacturing Regional Alliance Project, or PMRAP, as it’s known, a project being undertaken with the Regional Employment Board of Hampden County and the National Tooling & Machining Assoc. to transfer technology from two departments at the university (Polymer Science and Mechanical and Industrial Engineering) to area precision manufacturers; and
• An ongoing partnership with Springfield Technical Community College to reinvigorate the Scibelli Enterprise Center on the STCC campus and, in so doing, help more fledging business ventures get off the ground or to that next level.
Together, these initiatives and many others add up to progress and (here’s that word again) momentum, not only for the university, but for the region and especially its largest city.
Subbaswamy told the press that there are many aspects to his job description as chancellor — everything from promoting the university and strengthening its brand to making sure a host of constituencies, from lawmakers to alumni, understand its true value to the Commonwealth.
But he can put ‘maintaining momentum’ at the very top of his list, and, judging from his comments, he already has.

Opinion
Sending a Mixed Message on Jobs

There are more mixed signals from the Obama administration on jobs: a craven capitulation on regulation in the name of job creation, and a surprisingly good speech by a top official on the importance of American manufacturing.
President Barack Obama will shortly sign the so-called bipartisan JOBS Act. The law is neither bipartisan nor about creating jobs. It exempts an estimated 80% of new publicly traded corporations from the Securities and Exchange Commission’s (SEC) usual disclosure requirements for up to five years after their initial public offering (IPO). 
The law was promoted by investment bankers, venture-capital firms, and the Republican leadership, who were all alarmed that IPOs (not surprisingly) have declined in today’s distressed economy. The remedy? Gut investor protections, the better to promote new stocks. 
The premise is that, by facilitating new stock offerings, the law will create jobs. Mainly, it will create jobs for one set of lawyers working to exploit the loopholes and another representing ripped-off investors. 
The law is ‘bipartisan’ only to the extent that the administration, despite the opposition of SEC Chair Mary Schapiro, didn’t have the nerve to oppose it. This is what today’s bipartisanship looks like — take-no-prisoners Republicans intimidating Wall Street-oriented Democrats.
That’s the bad news. The good news is a terrific, little-noticed speech by the administration’s chief economic official, Gene Sperling, who heads the president’s National Economic Council. In the speech, delivered recently at the National Press Club to a conference on the renaissance of American manufacturing, Sperling made arguments that are standard in circles to the administration’s left, but are rarely embraced by centrist Democrats. “We do believe that, even if today only 12% of the U.S. private-sector workforce is employed in manufacturing, it is a sector that punches above its weight,” he said, “when you take into account the outsized role that manufacturing plays in innovation through R&D investment and patents, the tight linkage between innovation and manufacturing production, the higher-wage jobs it produces, its importance for exports, the spillover benefits that manufacturing facilities have on firms and communities around them, and the deeper economic harm that comes from allowing our manufacturing production capacity to be hollowed out.”
Well-put. Citing a number of studies that justify these conclusions, Sperling added, “more than any other industry, manufacturing firms account for a disproportionate share of innovative activity in the U.S. — 70% of private-sector R&D and over 90% of patents issued. As a country, it matters where these benefits occur.”
So what, exactly, is the administration doing to promote U.S. manufacturing, big time?
Well, Sperling touted the few billion dollars the administration has spent on advanced-manufacturing initiatives, its support for clean energy and related technologies, its efforts to give manufacturing firms tax breaks, its proposal for an $8 billion Community to Career Fund to train workers for high-skill manufacturing jobs, and recent complaints against China’s protectionism when it comes to export of ‘rare earths.’ The Administration also plans a new Interagency Trade Enforcement Center (to do what the office of the U.S. trade representative should have been doing all along.)
It’s a start, and an excellent case for a bolder industrial policy and a much tougher trade strategy against foreign mercantilism — neither of which the White House is pursuing. For the most part, our trade policy is on auto-pilot, promoting ‘free-trade’ deals that turn a blind eye to foreign subsidies and promote outsourcing of U.S. manufacturing jobs. The administration’s late manufacturing czar, Ron Bloom, got no staff and was not permitted to utter the words ‘industrial’ and ‘policy’ in the same sentence.
The challenge for Sperling is to persuade his boss to turn the welcome words of this fine speech into national policy. And to stop backing totally phony Republican ‘jobs’ measures like the JOBS Act.

Robert Kuttner is co-founder and co-editor of the American Prospect.

Features
Berkshire Chamber Is Focused on Partnerships

The principals of 1Berkshire

The principals of 1Berkshire are promoting the initiative as “a one-stop shop” for economic development, according to Michael Supranowicz, second from right.


The present-day Berkshire Chamber of Commerce is the result of a merger, in 2000, of the then-so-called Chamber of Commerce of the Berkshires and the Northern Berkshire Chamber of Commerce. The result is what current president and CEO Michael Supranowicz called “the absolute force for business advocacy in this county.”
Elaborating, he told BusinessWest, “we realized that it was getting harder to keep these separated organizations doing the same thing in their own spheres of influence. But it was pretty easy for both boards to see the opportunities possible in creating one large chamber, one that could address all the business issues of the greater good in Berkshire County.”
According to the BCC mission, the chamber “will lead and advance economic development and support the civic and social welfare of Berkshire County through the advocacy and support of our members and the Berkshire community.” And through some upcoming partnerships that are just weeks away from becoming a reality, the road to meeting that mission will be easier to navigate.
One such initiative, called 1Berkshire, is just a few weeks away for its official launch. The newly branded “one-stop shop,” as Supranowicz called it, will be comprised of the BCC, the Berkshire Visitor’s Bureau, the Berkshire Economic Development Corp., and the Berkshire Creative Economy Council.
“Out here in Berkshire County, we look at ourselves as an island,” he explained. “We stand alone. There isn’t great highway access, there are still many communities absent a good access point for Internet, and we’re losing a congressman. It sometimes feels like we have to fight for everything we have here in this county, but we’ve been lucky enough to keep our interests well-contained with our organizations.
“However, because of the singularity of our physical location,” he added, “we’ve had to rely on our own ingenuity to get things done. We gave it the name 1Berkshire because we want to be unique.”
The program is just one of many strategic initiatives through which the chamber carries out its multifaceted mission. Ashley Sulock, director of Communications and Marketing for the BCC, pointed BusinessWest toward another — the chamber’s comprehensive Web site, one that functions on a variety of levels. The site contains tools for current and prospective businesses, as well as site selectors, all with the intent of growing existing businesses and recruiting new ones.
“With all of the online components,” she explained, “this chamber is really a foundation upon which you can build your business.”
For this issue and its Getting Down to Business series, BusinessWest looks at the many ways in which the BCC backs up those words.

Economic Agenda
While the current incarnation of the BCC is only approaching adolescence, the chambers that precede it date back to the 19th century. A primary reason for the merger was, in Supranowicz’s words, “The union of the two largest and most advocacy-driven chambers in Berkshire County.”
The business sector of the county is unique, both he and Sulock noted, with one big reason being its challenging location.
“Approximately 80% to 85% of our membership represent a small business profile,” Sulock said. “Berkshire County has in the neighborhood of 4,700 businesses in total, and about 4,200 of those employ 19 or fewer people.
“We have a constituency that requires very specific programming,” she added, “and we try to support that with everything from educational workshops to professional-development opportunities to advertising opportunities for the small-business community to showcase their products and services. That’s one of our primary functions, to connect these members to the community at large.”
Supranowicz said his chamber’s advocacy has multiple strategies. Legislation and a political presence comprise one technique.
“If there’s a cumbersome business regulation that we can do away with, to allow the business community to be more productive, or to have something cost less for the purposes of their bottom line, then we’ll address that,” he explained. “We speak on behalf of the business community about split tax rates,we work hard on energy costs, and we’ve been a qualified intervener at some Department of Energy hearings regarding the construction of solar arrays; we’re working with other chambers across the state with regard to alleviating the pressures of health insurance.”
But a key tool in the BCC’s toolbox is its Web site, which both administrators noted. In addition to the customary business directory found on most similar sites, the BCC’s comprehensive site contains much more. There’s a cost-of-living index calculator and several tools for site selectors — those contracted individuals who seek regional information for business clients looking for new markets.
“On the Web site, we compare ourselves to about 360 other communities throughout the nation,” Supranowicz said. “And where that leads to economic development is when our larger companies are looking to recruit. They have a base of comparable costs of living when they’re looking to bring those potential employees here. They know how much they would need to pay them in order for that person to afford the same type of living that they could have somewhere else, or wherever else they’re located.”
The Berkshire Business Real Estate Locator is another of those tools, and Supranowicz explained how it worked. “What we did is utilize the International Economic Development Council’s basic set of comparable statistics,” he explained, “to create a section on the Web site dedicated to promoting the commercial land and buildings in Berkshire County. And tied into that, we have the minimum set of demographic information that site selectors look to, when they’re comparing one region over another.”
These online tools are also helpful for the current business community, he said, and are an asset in the chamber’s legislative advocacy. “They provide economic modeling help,” he said. “We can plug an event in, and we can determine what the direct and indirect benefits are for that event. For instance, we had an auto dealer who was looking to build a second location in Pittsfield, and was applying for a TIF package. The chamber was able to tell the city council that, if he built that building, and if he put X amount of people to work, it would mean X amount more jobs in Pittsfield could be spun off of that.”

One for All
1Berkshire had its origins not long after the BCC’s own merger. In 2006, the chamber initiated the Berkshire Strategy Project, focused on the prioritized issues facing the region, and a concern with how to make the county’s economy stronger.
Concurrently, the other three partnerships all had similarly tracked projects and missions. In 2009, a “meeting of the minds” formed a steering committee, and the individual efforts were rebranded as 1Berkshire. “Ultimately, this will satisfy most of the economic-development needs in Berkshire County,” Supranowicz said.
The organization will be located in Pittsfield’s former Central Fire Station on Allen Street, which was donated by Berkshire Bank. The project will launch in a few weeks, he noted, adding that, with the new structure and new organization, opportunities for business service, and educational resources, 1Berkshire will be a model for economic collaboration across a spectrum of agencies.
“Whether a visitor comes in,” he explained, “or maybe they’re a business prospect, or a current business owner looking for some help, there’s one number to call or one building to come to, and everyone will receive the assistance of all these organizations that help to create prosperity in Berkshire County.
“We’re looked at by other parts of the state when they want an example of collaboration and how to do it right,” he added.
As a lifelong resident of Berkshire County, Sulock said she was thrilled to be part of both the BCC and its expanding partnership. “Even though our focus is on business and our membership,” she said, “there is a major benefit to the social welfare of the county, and the civic development of the community at large.
“By uniting under one roof with these other organizations,” she added, “that speaks to our contemporary perspective on how to do business, and how we want to shape the business community in the Berkshires.”

Features
Pieces Coming Together for Second Annual Business Expo

As she talked about the rapidly approaching Western Mass. Business Expo 2012, Kate Campiti put to use a phrase that has become an operating mantra for many businesses across this region: continuous improvement.
Indeed, while the inaugural expo surpassed all of its stated goals — from selling out the floor at the MassMutual Center to capturing the attention of the area’s business community (more than 2,300 guests took in the event), to providing thought-provoking seminars and special programs — the mission for year two is clear and simple: to improve upon that performance and bring more value to exhibitors, attendees, and sponsors.
And this is why a large steering committee, which began meeting earlier this year, has a lengthy list of assignments and items on its to-do list, said Campiti, associate publisher of BusinessWest, which is again presenting the expo, slated for Oct. 11 at the MassMutual Center.
Among them is the task of creating an even more compelling roster of educational seminars, designed for all levels of a company’s workforce, she said, adding that another involves bolstering two intriguing elements from last year’s show — health care and technology ‘corridors.’
Both were effective in spotlighting area businesses in those sectors, said Campiti, adding that the goal for 2012 is to make these corridors longer and, at the same time, more interactive.
“Technology is a matter that affects everyone and every business,” said Campiti. “We want to create opportunities for Expo guests to learn about the latest telecommunications technology and understand how it can help their businesses grow and become more efficient.
“Health care, meanwhile, is a vibrant, still-growing sector of the region’s economy,” she continued. “And we want to make people aware of how strong and diverse that industry is here in Western Mass.”
Another assignment for the steering committee is exploration of another corridor, one that would turn the spotlight on the region’s still-vibrant manufacturing sector, said Campiti, adding that one of the goals for organizers is to create an even larger, more diverse roster of exhibitors, one that truly reflects the depth of the business community.
And there will be more room for such exhibitors on the show floor, she said, noting that the event organizers will make use of more of the many facilities at the MassMutual Center for educational seminars and other programs, thus expanding the footprint for exhibitors.
These changes are among many developments that all point toward considerable momentum for the 2012 Expo, said Campiti, adding that another is the early return of many of last year’s sponsors, including presenting sponsor Comcast Business Class. Others that are returning are silver sponsors Health New England, Johnson & Hill Staffing Services, and Stevens 470.
There are many additional opportunities for sponsorship, she continued, adding that, by attaching its name to the Expo, a company can gain invaluable exposure on a number of levels — in print, online, and in many ways at the event itself.
For more information on the Expo or to reserve a booth, call (413) 781-8600, or visit www.wmbexpo.com or www.businesswest.com.

Building Permits Departments

The following building permits were issued during the month of March 2012.

AGAWAM

Bethany Assembly of God
580 Main St.
$7,000 — Repair water damage

O’Leary/Vincunas No. Two, LLC
200 Silver St.
$50,000 — New office construction

Six Flags New England
1623 Main St.
$20,000 — Form and pour concrete slab in new coaster area

Southgate Properties, LLC
820 Suffield St.
$250,000 — Remodel existing Hampden Bank

AMHERST

145 State Street Partners
145 State St.
$5,000 — Install 20 replacement windows

Jones Properties Limited Partnership
1 Pray St.
$91,000 — Renovation to create Olde Towne Tavern

South Congregational Church
1066 South East St.
$5,000 — Window replacement

CHICOPEE

Chicopee Savings Bank
229 Exchange St.
$14,000 — Strip and re-roof

City of Chicopee
617 Montgomery St.
$40,000 — Install teller line for credit union branch

Everson Distributing
280 New Ludlow Road
$39,000 — Metal roof replacement

Home Depot USA Inc.
655 Memorial Dr.
$292,000 — Remove and replace roof

MJP Realty LLC
152 Center St.
$73,000 — Re-roof

Nicholas Doup
526 Chicopee St.
$10,000 — Frame and finish an office

EASTHAMPTON

Bernard Gawle
112 Union St.
$280,000 — Construction of a new addition

Interland
180 Pleasant St.
$15,000 — Enclose equipment room

Williston Northampton School
15 Payson Ave.
$5,000 — Install 29 replacement windows

EAST LONGMEADOW

Lafiorentina Bakery
236 Shaker Road
$100,000 — Remodel

HOLYOKE

Bureau for Exceptional Children Inc.
555 Northampton St.
$15,000 — Construct storage building

Clear Channel Radio Inc.
410 County Road
$14,000 — Renovation of transmitter building

Sealed Air Corporation
2030 Homestead Ave.
$210,000 — Construct enclosure

LUDLOW

Doretta Lemieux
311 West St.
$32,000 — Re-shingle roof

Charlie Alfonso
11 Chmura St.
$9,000 — New siding

Halgas O’Donnell Realty
291-293 Moody St.
$45,500 — New roof

NORTHAMPTON

Boston and Maine Railroad
Bradfors St. Pump Station
$254,000 — New pump transfer station

Katherine M. Hicks
190 Nonotuck St.
$56,000 — Remove partitions and frame new walls in Building 1

Nonotuck Mills, LLC
296 Nonotuck St.
$77,000 — Interior renovations for offices

Northampton Brewery
11 Brewster St.
$45,000 — Remodel restrooms

Papa Gino’s Inc.
301 King St.
$30,000 — Replace roof

Roger Saloom
4 Center Ct.
$300,000 — Interior renovations

Smith College
44 College Lane
$3,112,000 — Renovate classrooms and labs

SOUTH HADLEY

Loomis Village
246 North Main St.
$4,300 — Addition

SPRINGFIELD

405 Armory Street, LLC
405 Armory St.
$32,000 — Interior renovations in a convenience store

Baystate Medical Center
759 Chestnut St.
$45,000 — Create additional entrance in family waiting room

Colvest/Spfld 1, LLC
793 B Boston Road
$29,000 — Renovation for a 1,000-square-foot tenant space

Nicolai Law Group, P.C.
146 Chestnut St.
$21,000 — Erect five new offices

Spring of Hope Church
35 Alden St.
$138,500 — Exterior repairs

The Association for Community Living
220 Brookdale St.
$77,000 — Installation of new roof

WEST SPRINGFIELD

Chris Zheng, DDR
935 Riverdale St.
$5,500 — Renovate existing space

Fibermark
101 Front St.
$68,000 — Construct five new offices within an existing space

Slavic Pentecostal Church
2611 Westfield St.
$7,000 — Enclose loading dock

The Laguercia Family
1362 Westfield St.
$10,000 — Renovate existing space for hair salon