ACCGS Lunch ‘n’ Learn Focuses on Personalized Marketing

SPRINGFIELD — The Affiliated Chambers of Commerce of Greater Springfield (ACCGS) will hold its bi-monthly Lunch ‘n’ Learn on Wednesday, April 8, with a focus on effective personalized marketing.

Mary McCarthy, director of marketing for Andrew Associates, will address the event, which takes place at La Quinta Inns and Suites, 100 Congress St., Springfield. The goal is to educate attendees on how to translate market research and data into effectively personalized marketing strategies that reach target audiences. Networking and lunch begin at 11:30 a.m., and the program starts at 1 p.m.