SPRINGFIELD — The Advertising Club of Western Massachusetts is seeking nominations for the 99th annual William Pynchon Award, the area’s oldest community-service recognition program. Established in 1915, the award honors individuals from all walks of life who go beyond the call of duty to enhance quality of life in Western Mass. communities. Social activists, philanthropists, educators, clergy, physicians, journalists, and business leaders have received the award in years past. To nominate an individual, submit a one-page letter explaining why the nominee should be considered. Please include brief biographical information, outstanding accomplishments, examples of service to the community, organizations he or she is or has been active in, and the names, phone numbers, and e-mail addresses of at least three people who can further attest to the nominee’s eligibility for induction into the Order of William Pynchon. All nominees will be considered and researched by the Pynchon trustees, comprised of past and present presidents of the Advertising Club. Nominations must be submitted by end of business on Friday, July 11 to: William Pynchon Trustees, Advertising Club of Western Massachusetts, P.O. Box 1022, West Springfield, MA 01090, or by e-mail to firstname.lastname@example.org. The 2014 Pynchon medalists will be announced on Friday, Sept. 12. The Pynchon awards dinner and ceremony will be held on Thursday, Nov. 20 at Chez Josef in Agawam.