Banker & Tradesman Honors Dena Hall with Women of FIRE Award

WEST SPRINGFIELD — William Crawford IV, CEO of United Financial Bancorp Inc. and United Bank of Glastonbury, Conn., announced that Dena Hall, United Bank’s Western Mass. regional president, was selected by Banker & Tradesman among its 2015 Women of FIRE award winners.

Banker & Tradesman presents the Women of FIRE award to the most talented, ambitious, innovative, and philanthropic women in finance, insurance, and real estate. A panel of judges and magazine staff selected 15 women this year from Massachusetts who are achieving excellence and making a difference in these traditionally male-dominated business sectors.

Hall and the 2015 class of Women of FIRE recipients were honored during a luncheon at the Courtyard Marriott Boston Downtown on July 28.

In addition to her executive position as Western Mass. regional president, Hall is the chief marketing officer and president of the bank’s two charitable foundations that cover Massachusetts and Connecticut. She has been with United Bank since 2005. Previously, she was assistant vice president, Marketing for Woronoco Savings Bank (now Berkshire Bank) and executive director of that bank’s charitable foundation.

“I want to thank Banker & Tradesman for selecting Dena for this award,” Crawford said. “We are incredibly fortunate to have someone with Dena’s talent and reputation in the Massachusetts banking industry on the United team. She is admired for her business acumen, tireless volunteerism, and strategic mindset, which have all been instrumental in helping us build the strongest community-banking team in the Greater Springfield market. She is certainly one of our go-to leaders in Massachusetts who employees, customers, and community leaders can always trust and count on.”

Hall, whose career in banking spans nearly two decades, has received other professional accolades, including being named among the Springfield region’s top young business and community leaders by BusinessWest magazine in its 40 Under Forty in 2007 and the Business Woman of the Year by the Westfield Chamber of Commerce. In 2014, she was named one of the Top 25 Women in Business by Western Mass Women magazine.

Hall is also active in the Greater Springfield region, where she is a member of the board of trustees for the Baystate Health Foundation and actively involved in the Westfield Redevelopment Authority, the Western Mass. Corporate Funder’s Forum, and the Capital Campaign Scheduling Committee of Greater Springfield.

She graduated from UMass Amherst as well the Mass. Bankers Assoc. School for Financial Studies and the National School of Banking and Finance at Fairfield University in Connecticut.

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