PITTSFIELD — Berkshire Bank was named a Bronze winner in the 35th annual Telly Awards for its piece titled “Life Is Exciting. Let Us Help.” This is the third time Berkshire Bank has received the Telly Award distinction.
The winning spots were 30- and 60-second animated commercials developed by Berkshire Bank, featuring Berkshire Bank’s spokesperson, nine-time national champion, and Hall of Fame basketball coach Geno Auriemma, as the voiceover, and focusing on finding consumers exciting moments. The spot was broadcast throughout New England and New York in support of Berkshire Bank’s “Life Is Exciting” campaign.
The Telly Awards, founded in 1979, are the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video, and films. This year, nearly 12,000 entries from all 50 states and numerous countries entered the Telly Awards. Fewer than 10% of entries are chosen as Winners of the Silver Telly, the event’s highest honor. Approximately 25% of entries are chosen as winners of the Bronze Telly.
“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, executive director of the Telly Awards. “Berkshire Bank’s accomplishment illustrates their creativity, skill, and dedication to their craft, and serves as a testament to great film and video production.”