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planned redevelopment of the former Wilson’s department store

An architect’s rendering of the planned redevelopment of the former Wilson’s department store into a mix of retail and housing.

Virginia “Ginny” Desorgher is a retired emergency-room nurse, mother of three, and grandmother of nine.

She had no real desire to add ‘mayor of Greenfield’ to that personal profile, but Desorgher, a transplant from the eastern part of the state and, by this time last year, a veteran city councilor and chair of the Ways and Means Committee, decided that change was needed in this city of almost 18,000.

So she ran for mayor. And she won — handily. And now that she’s been in the job for three months, she can see many similarities between being an ER nurse and being the CEO of a city.

In both settings, there is a need for triage, she explained, noting that, in the ER and with this city, there is a steady stream of cases, or issues, to be dealt with, and they must be prioritized.

“You just have to take care of the thing that’s the most important at the time and try to keep everyone happy,” she said while trying to sum up both jobs.

There is also a need for communication.

Indeed, in the ER, Desorgher said she made a habit of visiting the waiting room and talking with the patients here, explaining why their wait was so long and asking them if they needed something to eat or drink or maybe some ice for their broken ankle. As mayor, she sees a similar need to communicate, whether it’s with other city officials, residents, neighbors of the Franklin County Fairgrounds, or business owners — a constituency she heard from at a recent gathering she described as a “listening session,” during which she received input on many subjects, but especially parking.

“You just have to take care of the thing that’s the most important at the time and try to keep everyone happy.”

“I thought I kind of knew how much people cared about parking,” she said. “Now I really know that parking is quite an issue.”

But while that subject remains mostly a sore spot for this community, there is momentum on many different fronts, and what Desorgher and others described as ‘game changers’ — or potential game changers — in various stages of development.

That list includes the much-anticipated adaptive reuse of the former Wilson’s department store into a mix of retail (in the form of an expanded Green Fields Market) and housing, both of which are expected to breathe new life into the downtown.

“The initial impact on foot traffic downtown from 61 new units will be extraordinary,” said Amy Cahillane, the city’s Community and Economic Development director, adding that the project is being designed to bring these new residents into the downtown area.

It also includes the prospects for the city becoming a stop on what’s being called the ‘northern tier’ of proposed east-west rail service — one that will in many ways mirror Route 2 — as well as the pending arrival of both a Starbucks and an Aldi’s grocery story near the rotary off I-91 exit 43 and a massive redesign of Main Street, now likely to start in 2027.

Together, these game changers — coupled with some new businesses downtown; efforts to inspire and support entrepreneurship, including a new pitch contest called Take the Floor; collective efforts to bring more visitors to Greenfield and the surrounding area, especially at its oldest continuously operating fairgrounds in the country; and a greater sense of collaboration among business and economic-development agencies — have created an upbeat tone in this community, with great enthusiasm for what comes next.

Ginny Desorgher

Ginny Desorgher says she wasn’t keen on adding ‘mayor’ to her personal profile, but became convinced it was time for a change in Greenfield.

“What I’m most excited about is that we now have all these people who are thinking collectively about how we can make the most of this momentum,” said Jessye Deane, executive director of the Franklin County Chamber of Commerce and Regional Tourism Council.

For this latest installment of its Community Spotlight series, BusinessWest takes an indepth look at the many developing stories in Greenfield.

 

Tale of the Tape

And we start with a somewhat unusual gathering downtown on the Saturday before Easter.

Indeed, Desorgher, Cahillane, Deane, and others spent several hours in the central business district cleaning the bases of streetlights, an undertaking organized by the Greenfield Business Assoc. (GBA).

All three had somewhat different takes on what they were expecting from this exercise, but the consensus is that it was more difficult, and time-consuming, to remove the remnants from countless posters for events — and the tape used to affix them to the structures — than they thought.

But while the work was a grind, they all said it was important, worthwhile, and much more than symbolism. And it even inspired a thought to create one or more community bulletin boards so individuals and groups would have a place to promote their events other than light poles.

Deane said the cleanup was an example of a greater sense of collaboration within the community and its many civic and business organizations, from officials in City Hall to the chamber; from the GBA to the Franklin County Community Development Corp. (FCCDC).

“What I’m most excited about is that we now have all these people who are thinking collectively about how we can make the most of this momentum.”

“There’s new energy taking place on a partnership level, and it was nice to see Greenfield leaders like the mayor come down and take action,” said Deane, adding that the cleanup was just one example of this energy. Another was the aforementioned listening session, which she said was likely the first of its kind.

“The business owners and community leaders really appreciated having the opportunity to have that kind of forum with the mayor — an open forum where they could say, ‘here’s what’s going really well, here’s what we think needs work, and how are we all going to work together to bring Greenfield forward?’ That was great.”

The streetlight cleanup project and listening session represent just two of many forms of progress, with some steps larger and more significant than others, said those we spoke with, but all critical to that sense of momentum and building toward something better.

And there are many reasons for optimism, especially what most refer to simply as the ‘Wilson’s project.’

For decades, the store represented something unique — an old-fashioned department store in an age of malls and online shopping. When it closed just prior to the pandemic, it left a huge hole in the downtown — not just real estate to be filled, but the loss of an institution.

There’s no bringing back Wilson’s, but the current plan, a proposal put forward by the Community Builders and Green Fields Market, a popular co-op currently located farther down Main Street, will bring retail and housing, specifically roughly 60 mixed-income units, to Main Street.

The housing units, as noted earlier, are expected to bring foot traffic and more vibrancy to the downtown, said Cahillane, noting that this will be foot traffic that doesn’t leave at 5 o’clock and should comprise a good mix of age groups, thus providing a boost for the growing number of restaurants and venues like the Hawks & Reed Performing Arts Center.

“The Community Builders is being thoughtful in the way they’re designing this space to encourage folks not to just exit out a rear door, get in their cars, and leave,” she explained. “Instead, they’re going to make it so it’s very easy to get from the apartments onto Main Street; this encourages them to come out into the community.”

Greenfield at a glance

Year Incorporated: 1753
Population: 17,768
Area: 21.9 square miles
County: Franklin
Residential Tax Rate: $20.39
Commercial Tax Rate: $20.39
Median Household Income: $33,110
Median Family Income: $46,412
Type of Government: Mayor, City Council
Largest Employers: Baystate Franklin Medical Center, Greenfield Community College, Sandri
* Latest information available

Meanwhile, several other properties downtown are in various stages of bringing upper floors online for housing, Cahillane explained, adding that this movement will help ease a housing crunch — which she considers the most pressing issue in the community — and generate still more foot traffic, which should help bring more businesses to the downtown.

There are already some recent additions in that area, including a computer-repair store on Federal Street, and, on Main Street, Sweet Phoenix, an antiques and crafts store, and Posada’s, a family-owned Mexican restaurant that the mayor said is “always packed.”

Meanwhile, the plans for Aldi’s and Starbucks, both in the early stages, are generating some excitement, the mayor added, noting that the latter, especially, will provide motorists on I-91 with yet another reason to get off in Greenfield and perhaps stay a while.

 

Getting Down to Business

These additions bolster an already large and diverse mix of businesses in the city, which still boasts some manufacturing — though certainly not as much as was present decades ago — as well as a healthy mix of tourism and hospitality-related ventures, service businesses, nonprofits (Greenfield serves as the hub for the larger Franklin County area), and several startups and next-stage businesses in various sectors, from IT to food production.

One of those long-standing businesses is Adams Donuts on Federal Street, now owned by Sabra Billings and her twin sister, Sidra Baranoski.

Originally opened in the ’50s, Adams Donuts is an institution, well-known — and in many cases revered — by several generations of area families. There have been several owners not named Adams, Billings said, adding that the one before her closed the establishment during COVID with the intention of reopening, but never did.

The two sisters stepped forward to keep a tradition alive — and work for themselves instead of someone else.

“It was kind of crazy; we’d never owned a business before, but here we were buying a shuttered business in the middle of a pandemic,” Billings said. “But it’s been really special to be part of the community, and what we call the ‘Adams community’; there are generations from the same families that are customers.”

Thus, they’re part of what could be called a groundswell of entrepreneurship in Greenfield and across Franklin County, one that John Waite, executive director of the FCCDC, has witnessed firsthand over the past 24 years he’s spent in that role.

He said there is a large, and growing, amount of entrepreneurial energy in Greenfield and across the county, largely out of necessity.

Indeed, since the larger businesses, most of them manufacturers, closed or left, the region and its largest city are more dependent on smaller businesses and the people who have the imagination, determination, and ideas with which to start them.

And the FCCDC is supporting these business owners in many different ways. The agency has several divisions, if you will, including direct business assistance — everything from technical assistance to grant funds to support ventures of various sizes — to a venture center that now boasts six tenants, to the Western Massachusetts Food Processing Center, which boasts 66 active clients processing, canning, and jarring everything from salsa to applesauce to fudge sauce.

Overall, the FCCDC served more than 350 clients in FY 2023, loaned out nearly $3 million to 31 businesses, and carried out work that resulted in the creation of 70 jobs and the preservation of 114 jobs, said Waite, adding that one of its more impactful initiatives is its loan program.

The loans vary in size from a few thousand dollars to $300,000, and the agency can work with area banks if a venture needs more. They are offered to businesses across a wide spectrum, including hospitality, a sector where there is often need, Waite noted, citing the example of 10 Forward, a unique performing-arts venue and cocktail bar on Fiske Avenue in the downtown.

“A lot of musicians need a place to play, and they’ll sign them up, and they’ll do comedy once in a while,” he explained, adding that the venue is part of an evolving downtown, one that now has more things happening at night and more events and programs to attract the young people who provide needed energy.

Meanwhile, Take the Floor, a CDC initiative that involves the entire county, is another avenue of support. The Shark Tank-like pitch contest has attracted dreamers across the broad spectrum of business, and the top three performers at three different contests — the latest was in Orange — will compete for $10,000 in prizes in the finale at Hawks & Reed.

“Developing our entrepreneurial infrastructure is very important to this region,” Waite said. “We want to make sure people know where they can go for resources to help them succeed.”

Where Are They Now?

Where Are They Now?

Will Dávila

Will Dávila says he’s always sought out career opportunities where he can make an impact.

 

Will Dávila says he’s learned from experience — and some not-so-pleasant experiences, to be more precise — that, when a job isn’t working for you, you don’t stay in it.

And in his case, ‘not working’ translates directly to “you don’t feel fulfilled, you don’t feel like you’re having an impact or making a difference, and it just doesn’t look like that’s going to be happening.”

Such was the case with his short tenure serving as campus executive director of the UMass Center at Springfield a decade or so ago. He envisioned the role as one where he could “bring education to this community and really promote higher education as an opportunity for kids like me, who grew up in Springfield, in the projects, and had limited opportunities.”

The reality was different as the facility struggled to ramp up enrollment.

“Instead, I spent almost all my time giving tours,” he told BusinessWest, noting that the facility, created on the mezzanine level at Tower Square, had just opened, and many business and civic leaders, as well as the press, wanted to see it. “I said, ‘I’m a social worker. I’ve been in human services my whole career. This is not a good use of my time.’”

Coincidentally, one of those who eventually came in for a tour was Jim Goodwin, president and CEO of the Center for Human Development (CHD), and during that visit, the two started talking, a discussion that eventually led to Dávila becoming vice president of Clinical Services for the agency.

He would spend a few years in that role before becoming a nonprofit consultant and executive advisor, then leading two nonprofits, and then returning to CHD last October to assume the role of vice president of Diversion, Shelter & Housing, a role where he believes he’s making a deep impact.

Overall, it’s a been a winding journey with a few of those jobs that weren’t working, but, overall, it’s been a rewarding career in the broad realm of health and human services, one that serves as an appropriate and poignant starting point for a new series we’re launching at BusinessWest called, appropriately enough, ‘Where Are They Now?’

“Part of the unfortunate reality is that they move through a continuum of services. So I consider myself privileged to have worked in many parts of that continuum.”

As the magazine prepares to celebrate its 40th anniversary of serving the region, and as some of its recognition programs — which have brought hundreds of individuals and groups into the spotlight — approach two decades of existence, there is a need to update many of the stories we have told over those years.

We begin with Dávila, who started his career with nonprofits focused on health and human services more than 20 years ago, when he became Metro Boston regional manager for Devereux Advanced Behavioral Health. Then came his first stint at the agency now known as Helix Human Services, then known as the Children’s Study Home.

But it was a few years later, when he was serving as director of Outpatient Services at the Gándara Center in Springfield, when he was first recognized by BusinessWest, as a member of the 40 Under Forty class of 2013.

Soon thereafter came that short stint at the UMass Center at Springfield, his first stint at CHD, work as a consultant, a return to what is now Helix as executive director and CEO (when that agency was being rebranded and also being recognized by BusinessWest as a Difference Maker), and then a very short stint — a cautionary tale, as he calls it — as CEO of the Villa of Hope in Greece, N.Y., another of those jobs that just wasn’t working, this time for different reasons.

“The board was not really forthcoming about the real condition of the organization,” Dávila said, adding that what he found did not match what he was told in interviews, regarding everything from the budget — the $20 million agency was trending toward a $4 million deficit for the fiscal year soon to come to a close — to the workforce, to the vacancies within its programs.

He is now back at the agency he calls home (this is actually his third stint there), in a role where he oversees a staff of roughly 240, an annual budget of $34 million, and a division with dozens of family and individual units, several emergency shelter hotels, and other housing options.

This latest assignment enables him to add another line, another area of focus — in this case housing — to his résumé and, far more importantly, make an impact and a difference in people’s lives.

“It’s an amazing department and an amazing service,” Dávila said. “It’s something different, but, surprisingly, it’s not all that different. A lot of the folks we’re dealing with are the same people we’re assisting in residential, in children’s services, foster-care and outpatient services, and substance-abuse services.

“Part of the unfortunate reality is that they move through a continuum of services,” he went on. “So I consider myself privileged to have worked in many parts of that continuum and actually lead some of them, so this is a nice addition to my portfolio, if you will.”

That’s where Dávila is now — and where he plans to be for some time, because this job definitely does work for him.

 

—George O’Brien

Construction

Taking Flight

Falcon Landing will be located just north of Westfield-Barnes Regional Airport.

Falcon Landing will be located just north of Westfield-Barnes Regional Airport.

In a location that once thrived as part of a computer manufacturing facility for Digital Equipment Corp., a joint-venture development team of Winstanley Enterprises LLC and NorthPoint Development is moving forward with approved plans to build a general warehouse and distribution facility. The recently obtained state and local approvals for the sought-after location come as the warehouse and distribution sector continues to thrive.

Falcon Landing is an approved 524,000-square-foot, state-of-the-art general distribution facility that will be constructed for one or two tenants adjacent to Westfield-Barnes Regional Airport on Falcon Drive in Westfield. The 126-acre parcel will include 362 parking spaces to accommodate two employee shifts and 322 tractor-trailer spaces. The site boasts easy accessibility and is located about two and a half miles from Mass Pike exit 41.

Last August, the joint-venture development team focused its multi-disciplinary group of planners, engineers, and architects on developing a scaled-down distribution facility at this location. After they listened to neighborhood concerns, the site plan incorporated a meticulously designed robust stormwater-management plan and preservation of mature trees for buffering, and also eliminated any connections to North Road. The project received state approval in October and local approval in February.

“Our project team worked very hard to put forward a sensible plan that is rooted in community input, prioritizes protection of sensitive resources, and delivers economic-development benefits to Westfield,” said Adam Winstanley, principal of Winstanley Enterprises. “We are excited to move the project forward.”

Marketing efforts have ramped up to secure a suitable tenant; however, the warehouse will be built on spec if a tenant is not secured prior to construction. With the needed approvals in hand, the team will continue to coordinate closely on finalizing both building-design elements and traffic-mitigation improvements.

“Falcon Landing is an ideal location for companies looking to grow their business at a brand-new, state-of-the-art facility that offers easy accessibility from the Mass Pike,” said Andrew Villari, Development manager for NorthPoint Development. “We are proud to be a part of this project and excited about the future in Westfield.”

“Our project team worked very hard to put forward a sensible plan that is rooted in community input, prioritizes protection of sensitive resources, and delivers economic-development benefits to Westfield.”

Winstanley Enterprises, a family-owned and operated commercial development company, has been a property owner in Westfield since 2018, when it purchased 1111 Southampton Road.

Winstanley owns and operates 12.5 million square feet of commercial real estate and is one of the largest local landlords of commercial properties in New England. The company believes its local presence and commitment to listening to the community is bolstered by the national experience of NorthPoint Development.

Established in 2012, NorthPoint is a privately held real-estate operating company specializing in developing, acquiring, leasing, and managing class-A industrial and multi-family properties. It currently has a 150.2-million-square-foot industrial portfolio, about 5,400 multi-family units developed and managed, and $19.5 billion in assets under management.

The project team supporting NorthPoint Development and Winstanley Enterprises on Falcon Landing includes Epsilon Associates, VHB, Good Earth Advisors, and Watkins Strategies.

Wealth Management

Why the Assignment Is Best Left to a Professional

By Linda Dagilus, Steve Hamlin, and Janice Ward

 

Linda Dagilus

Linda Dagilus

Steve Hamlin

Steve Hamlin

Janice Ward

Janice Ward

Years ago, they might have been known as an executor or, in the case of a woman, an executrix. And you still hear those terms occasionally.

But today, the phrase commonly used in reference to an individual handling someone else’s estate is ‘personal representative.’ And while the title may have changed, the responsibilities haven’t. They are significant, and there may actually be more of them today — a list that includes everything from the administration of a will to the handling of funeral arrangements; from preparing a final accounting and tax return to selling an estate; from investigating all claims against an estate and handling them accordingly to, yes, finding a home, or homes, for the pets of the deceased.

This broad and imposing range of responsibilities explains why those with estates, and especially large estates or those with complex assets, should think carefully about whom they choose to be their personal representative to administer their estate after they pass.

While family members have historically handled these duties, increasingly individuals are leaving these matters to third-party professionals, specifically trust officers — and for very good reasons. The most basic is the often-uncomfortable reality that settling an estate can be an unsettling experience, one that can potentially damage and destroy personal family relationships and result in mistakes that a professional might otherwise avoid.

But there are many reasons why individuals are increasingly looking to professionals to be personal representatives. First, they may not have family to turn to, or family they would consider qualified. Indeed, this is a considerable amount of work, some of it complex in nature, to put on someone who is not an expert in this area and has never done it before.

“Those with estates, and especially large estates or those with complex assets, should think carefully about whom they choose to be their personal representative to administer their estate after they pass.”

Also, many people simply don’t want to saddle a loved one with all that responsibility, especially at what will likely be a difficult time for them emotionally and when they are also likely juggling many other aspects of life and work. Additionally, choosing one family member over another to be your personal representative can often lead to conflict with the family member(s) not chosen.

Many of those turning to professionals, such as the Estate Settlement team within Greenfield Savings Bank Wealth Management and Trust Services, are recently divorced or surviving spouses who have found themselves suddenly in charge of their household’s financial savings and investments that had previously been handled primarily by their spouse.

The full list of responsibilities handled by a personal representative helps explain why it is best left to a professional and not a family member. It starts with pets, especially when there is no one else living with the recently deceased individual, but also includes everything from getting mail stopped and forwarded to a new address to securing the property to changing the locks and shutting off the water.

But it quickly proceeds to other, more complex financial matters that include:

• Entering the will into probate and assuring that all legal requirements of the settlement process are completed;

• Accounting for all personal property and arranging for the support of the family;

• Collecting all life insurance, rents, and other amounts due;

• Obtaining appraisals of the property for required tax purposes;

• Preparing a final accounting of the estate; and

• Distributing the estate as directed by the will.

While choosing a family member may seem logical and respectful, and some family members may actually volunteer for this work, most individuals are not fully qualified to handle such duties, and even if they are, they would often be placed in a difficult situation where relationships can become strained and matters can be delayed.

There is often a perception of unfairness if one family member is making all the decisions that affect the personal finances and tax consequences of each beneficiary. For example, is this individual liquidating all the assets — which might cause significant capital gains to family members who pay high tax rates — and are those decisions equally fair and appropriate for all affected parties?

It is a fact: estate administration is complicated and time-consuming. Money can, and often does, complicate relationships. Money can make people do things they wouldn’t ordinarily do. Money can breed distrust — and worse.

And that’s why the work of a personal representative is best left to a professional.

 

Linda M. Dagilus, vice president and trust officer, has more than 25 years of experience in the financial-services industry. Stephen B. Hamlin, CTFA, senior vice president and senior trust officer, is a certified trust and fiduciary advisor with more than 35 years of experience in trust banking and investment management. Janice E. Ward, Esq., CFP, first vice president and trust officer, is an attorney and certified financial planner with more than 20 years of experience in trust banking and wealth management.

 

Wealth Management

Securing the Future

By Patricia M. Matty, AIF

 

With the Secure Act 1.0 of 2019 and the updated Secure Act 2.0, which went into effect in 2023, there have been many important changes to the rules and regulations for retirement saving and investing over the past five years.

While the elimination of the ‘stretch IRA’ was a key feature of the first Secure Act, the update provides many enhancements for investors. (The so-called stretch IRA refers to leaving an IRA to a non-spouse beneficiary who could then ‘stretch’ distributions from the IRA over their lifetime, thus enhancing the tax-deferral feature of the IRA.)

As financial planners, one of our goals is to help clients save as much as possible for retirement in the most tax-efficient manner. This usually involves maxing out retirement-plan contributions (workplace plans like the 401(k) and 403(b), as well as IRAs), as well as deferring the income associated with retirement-plan withdrawals as long as possible.

“As planners, these changes often prompt investigating alternative ways to pass on wealth earlier to heirs, including layering in additional diversification with investments spread between retirement accounts, Roth IRA/401(k) plans, and non-retirement assets.”

Some key changes associated with these goals are summarized as follows:

• Starting in 2025, the workplace ‘catch-up’ contribution for individuals ages 60-63 will increase to $10,000 per year (from $7,500). The IRA catch-up contribution, which is now set at $1,000, will be indexed to inflation starting in 2024. For high-income earners, 2026 will see a change that restricts catch-up contributions in workplace plans to a Roth account in after-tax dollars.

• RMDs (required minimum distributions) from retirement accounts start at age 73, thanks to the Secure Act 2.0. Starting in 2033, this will increase to age 75. For retirees that have sufficient income and assets in non-retirement accounts, delaying RMDs as long as possible is generally preferred.

• The penalty for not taking your RMD decreased to 25% from 50% (of the RMD amount). This penalty will decrease to 10% if the IRA owner withdraws the RMD and files a corrected tax return in a timely manner. While these penalties are quite rare in our experience, the previous 50% rate was severe and too punitive.

Younger workers and their priorities also received some beneficial changes to the rules and regulations:

• Starting in 2025, businesses adopting new 401(k) and 403(b) plans must automatically enroll eligible employees at a contribution rate of at least 3%. We’ve found that inertia is the enemy when it comes to saving for retirement. Getting younger workers started on the habit of saving and investing is critical to reaping the benefits of tax-deferred growth over the long term.

• Student-loan debt and payments are often cited as a reason for not contributing to a workplace retirement plan. Starting in 2024, employers will be able to match employee student-loan payments with matching payments to a retirement account.

• For 529 college savings plans that have been open for at least 15 years, ‘unspent’ plan assets can be rolled over into a Roth IRA for the beneficiary (subject to a lifetime limit of $35,000).

These selected highlights represent a small sample of the changes brought about by Secure Act 2.0. On balance, we believe the changes provide enhancements to the ability of investors and savers to provide for a prosperous retirement.

As planners, these changes often prompt investigating alternative ways to pass on wealth earlier to heirs, including layering in additional diversification with investments spread between retirement accounts, Roth IRA/401(k) plans, and non-retirement assets.

Eliminating the stretch IRA is inducing non-spouse beneficiaries to take mandatory distributions out over a five- or 10-year period versus over their lifetimes. This can significantly increase the beneficiary’s tax bracket, which may not have been the intention of the financial/estate plan.

Here are just a few options your financial planner can help you look at to navigate these changes:

• Depending upon your own personal tax bracket, you may want to take larger IRA distributions and gift funds to your children before you pass.

• Convert pre-tax retirement assets to Roth IRAs.

• Diversify your savings between qualified and non-qualified accounts.

• If you give to charities, you can donate directly from your retirement accounts once you hit age 70. These gifts and distributions are tax-free to you and have zero tax implications on your income

• Take larger retirement-plan distributions (speak with your accountant and your financial advisor first to ensure this may be a good option, as taking larger distributions may also impact your Medicare premiums), and make annual gifts to your children while you are alive. If you are married, you have a higher AGI than if you are single in later years.

As is always the case, consult your financial professional or tax preparer to see how the changes in the Secure Act 2.0 affect your individual circumstances. This information is provided for informational purposes only and should not be construed as advice. St. Germain Investment Management does not offer any tax or legal advice.

 

Patricia M. Matty is senior vice president, financial advisor, and financial advisory director for St. Germain Investment Management.

Wealth Management

Stay the Course

By Jeff Liguori

 

One trillion dollars. That number of zeroes, 12 in all, is difficult to comprehend.

But in the world of investing, ‘trillion’ is becoming more common. Market capitalization, computed by multiplying the number of shares outstanding by the current price of that company’s stock, is a standard measure of valuation for a public company. There are currently seven stocks with a valuation that exceeds $900 billion: Microsoft, Apple, NVIDIA, Amazon, Meta (formerly Facebook), Alphabet (formerly Google), and Berkshire Hathaway, in order of size.

The valuation of those seven companies is currently $15.9 trillion in aggregate. At the start of 2020, the valuation of the same seven companies combined was roughly $5.6 trillion, and only two companies — Apple and Microsoft — had exceeded $1 trillion in market capitalization.

We will refer to these seven companies as the ‘Super Seven.’

Jeff Liguori

Jeff Liguori

“Comparing the output of a country to that of a technology company is a fun exercise, and not at all realistic, but it does illustrate the magnitude of these trillion-dollar behemoths.”

In a little more than four years, despite a global pandemic which took the S&P 500 down by nearly 30% in a month, the market cap of the Super Seven has increased by almost 300%, while the S&P 500 has returned almost 74%.

For perspective, the gross domestic product (GDP) of the U.S. is approximately $28 trillion, up from $22 trillion at the end of 2019, an increase of 27%. The U.S. workforce is about 134 million people, which means each worker contributes, on average, $209,000 to annual GDP. In contrast, the Super Seven have a total of 3.06 million employees (Amazon is more than half of that total) and should generate about $2.5 trillion in revenue this year, which equates to $827,000 of output per employee. Employees of the Super Seven contribute 300% more than the average employee in the U.S. contributes to our GDP.

If Microsoft was a country, it would be the sixth-largest in the world, slightly smaller than the GDP of India but larger than that of the United Kingdom. Apple would be the eighth-largest, in between the economies of France and Russia. If the two companies merged to form the country of Microapple, it would be the third-largest economy at nearly $6 trillion dollars, with fewer than 400,000 residents.

OK, maybe these are not fair comparisons.

Other than Berkshire Hathaway, the seven companies are technology-focused, which by their nature require fewer workers because the businesses are highly efficient. The U.S. economy is dominated by service jobs, and approximately 80 million of the 134 million employed are paid hourly. Comparing the output of a country to that of a technology company is a fun exercise, and not at all realistic, but it does illustrate the magnitude of these trillion-dollar behemoths.

What can this top-heavy market indicate about future returns? Jason Goepfert of Sundial Capital Research, which uses huge data sets to help frame market direction, looked at the performance of equally weighting the 500 stocks in the index versus the actual performance of the S&P 500, where it is weighted by size, thus dominated by the Super Seven.

In the past three years, the equally weighted index is up 25% versus 36% for the S&P 500. The gap widens further, a 75% versus 98% return, respectively, in the past five years. It is the second-widest spread since 1958. When was the gap higher? In late 1999, as the dot-com bubble was nearing a climax. Some market analysts are concerned that the artificial-intelligence boom, which has fueled growth in these large technology companies, is the new dot-com bubble.

Despite the average stock underperforming the S&P 500 for the past few years, there may be reason for optimism. My firm, Napatree Capital, put out commentary (click here) in October of last year highlighting shares of Target (TGT) as an example of a stock that could play “catch-up” and help fuel the rally. We noted that “shares of Target (TGT) are trading 25%-30% below its historic average valuation, and more than 50% below its peak valuation. The stock is down 27% year to date, after losing 34% of its value in 2022. If such stocks start to rally, it should be healthy for the broader market.”

Since Nov. 1 of last year, the price of Target’s stock has rallied nearly 65%. And it is a similar story for other bellwether stocks such as Citigroup (C), Delta Airlines (DAL), Home Depot (HD), Bank of America (BAC), Disney (DIS), and others, which had dismal performance leading into the third quarter of last year but have since beaten the S&P 500 by a wide margin.

If you’re frustrated by the returns in your portfolio, it implies that you don’t own large positions in a small number of stocks, mostly in the same sector. But stay the course. Prudent investing is built on broad diversification across a range of categories. Owning the underperformers may yield excellent results just yet. Following the tech bubble in 1999, those forgotten, boring, blue-chip-type stocks outperformed their tech brethren for nearly a decade.

Maybe past performance is an indication of future results.

 

Jeff Liguori is the co-founder and chief Investment officer of Napatree Capital, an investment boutique with offices in Longmeadow as well as Providence and Westerly, R.I.; (401) 437-4730.

Cover Story Creative Economy

Taking Center Stage

Angela Park and Dan McKellick stand in the balcony at 52 Sumner.

Angela Park and Dan McKellick stand in the balcony at 52 Sumner.

 

Angela Park was originally looking for a home for her business, one that specializes in after-school programs for young people.

And she essentially found one in a portion of Faith United Church on Sumner Avenue in Springfield, a 125-year-old landmark that had recently come on the market amid declining church membership.

As she and other partners moved forward with the acquisition, an obvious question arose — what to do with the nave, altar, and even the balcony of the structure?

The eventual answer to the question — and it took some time for it to be answered — has become one of the more intriguing cultural developments in Springfield for quite some time.

Indeed, Park and others have created a nonprofit called Springfield Performing Arts Ventures Inc. (SPAV) and, in the church sanctuary, a new venue for the arts called 52 Sumner — the structure’s street address.

“We are committed to breaking down barriers, ensuring that everyone, regardless of background, can access, participate in, and be inspired by the arts.”

After more than a year’s work to renovate the hall, remove its pews, and install a new sound and lighting system, the venue officially opened earlier this year. There are several events on the schedule, and the obvious goal is to add more, said Park, executive director of SPAV, and attorney Dan McKellick, a member of the agency’s board of directors.

But its broad mission goes much further than merely staging concerts and other forms of entertainment in a unique environment that many potential patrons can walk to.

“Our mission is to spark the artistic spirit within our urban community, providing a haven for creative expression, cultural enrichment, and personal growth through the arts,” said McKellick, quoting the agency’s mission statement but adding emphasis to those stated goals. “We are committed to breaking down barriers, ensuring that everyone, regardless of background, can access, participate in, and be inspired by the arts. Through education, performance, and outreach, we strive to foster a more vibrant, connected, and culturally enriched city, promoting unity and understanding among all our residents.”

Elaborating, McKellick said the agency, with this venue, is focused on bringing many different types of performing arts to Springfield and the region — not just specific acts, but cultural experiences, as we’ll see.

52 Sumner

52 Sumner has already hosted several events and has many more on the calendar.

“This is a unique opportunity to bring all different sorts of arts,” he explained. “It’s not just limited to musical performances; we look forward to being able to host everything from acting clubs — there are many drama clubs around — to different types of music. I like to say that we’re providing an experience.”

As was the case late last month, when the Irish band the Screaming Orphans gave a performance at the venue, along with students from a local Irish step-dance school as an opening act.

And later this month, a Latin Fusion band called DAR & the Rebel Monks, based in Hartford, Conn., will be performing.

“They have a Grammy Award-winning artist in their band, and they have two members of their band who are backup band members for Jose Feliciano,” McKellick said, adding that this performance will follow a salsa instructor, and there will be Latino-themed finger foods.

“When you come out and buy a ticket, you’re not just seeing a band, having a couple of drinks, and going,” he said. “You’ll have the opportunity, in this case, to immerse yourself in the culture and connect a little more with that culture.”

“When you come out and buy a ticket, you’re not just seeing a band, having a couple of drinks, and going. You’ll have the opportunity, in this case, to immerse yourself in the culture and connect a little more with that culture.”

Meanwhile, these acts will provide working capital to the agency, said McKellick, adding that the proceeds will be used to bring community programming to the venue, such as performances for young people, art lessons, drama workshops, pottery lessons, and more.

This is part of the mission and a big part of what makes this venue and what’s happening there unique, said Park, adding that the agency is “trying to let out line slow,” as she put it, while putting together a slate of performances and drawing people from across the 413, and well beyond, to a very different kind of performance venue.

“There are a lot of people who want to get involved and have things here,” she said, adding that there is a high level of anticipation about what this venue can become in the years to come.

For this issue and its focus on the creative economy, we’ll look at how 52 Sumner came to be, how it plans to carry out its unique mission, and why it is a provocative addition to the cultural landscape in the region — for many different reasons.

 

Sound Decisions

It’s called the Edgar Allan Poe Speakeasy.

And it’s described thusly: “Over a century and a half after Edgar Allan Poe’s death, this cocktail experience brings the most beloved works of Poe to life off the page and onto the stage. Our immersive evening pairs four tales with a dash and history and heavy libations.”

Those presenting the program are among the many varied groups who have reached out to SPAV about performing at 52 Sumner, said Park, noting that the strong interest to date, which comes from several local bands, theater groups, and more, speaks to just how quickly this new venue has captured the imagination of the arts community. And held it.

An undated picture of Faith United Church.

An undated picture of Faith United Church.

Looking back, those with the original vision said this is what they had in mind — sort of. From the beginning, they thought they had something unique, something special. It took some time to see just how special.

Our story begins in 2019, when Faith United Church closed amid declining membership. The property became one of several houses of worship to come on the market in recent years for essentially that reason.

The church, designed by renowned architect William Van Alen, noted for his design of New York’s Chrysler Building, was on the market for a few years when it came to the attention of Park and her business partner, who were looking for another location for their after-school programs. They eventually acquired it for $525,000.

With those programs and a daycare facility as tenants, the overriding question, as noted earlier, involved what to do the sanctuary portion of the building. Soon, plans for a performance venue started to develop, and over the course of a year they came together, along with the nonprofit Springfield Performing Arts Ventures Inc. and its broad mission.

The needed renovations were fairly extensive, said McKellick, noting that the floors had to be refinished and the hall repainted, a large project requiring specific expertise because of the height of the hall. Acoustic panels were added as well as sound and lighting systems, he went on, noting that the work was completed late last year.

Meanwhile, the necessary permits were obtained. Working with the city, parking was secured at a long-closed Friendly’s (now owned by the city) across the street from the church, with additional parking on the street and in a small lot behind the church.

An open house to showcase the space, which doubled as a fundraiser for Toys for Tots, was staged on Dec. 7, with the first actual performance on Feb. 17, featuring two local groups, Moses Sole and the 413s. Those performances, which drew more than 400 people, served as an opportunity to test all the systems and make sure all was in in order, said McKellick, adding that those tests were passed.

Overall, the goal is to bring live performances to the area, but at an affordable price — $17 for the performance in March involving the Screaming Orphans and the Irish dancers, and $20 for DAR & the Rebel Monks — although there’s an early-bird price of $15.

“You can come in for $15, get a salsa lesson, dance a little bit, enjoy a band that has all these really talented artists, dance some more, enjoy some food … that’s a pretty good value,” he said, adding that, as a nonprofit with a mission of breaking down barriers to the arts, affordability is an important aspect of this venture.

 

Art and Soul

Equally important is the resolve to create community programming for various audiences, but especially young people, said Park and McKellick, noting that this is why the schedule includes an important fundraiser, set for May 28.

Organizers have received a commitment from Christone ‘Kingfish’ Ingram, a Grammy-winning blues artist, to play at that event, who was secured through “a cold call, lots of follow-up, and lots of horse trading.”

“I noticed that he was passing through,” said McKellick, noting that Kingfish — Ingram’s stage name — was playing an event in Boston and then heading to Vermont for a string of performances.

He will headline the fundraiser, which will hopefully raise $100,000 and thus help defray the cost of several summer programs that SPAV is planning, which speaks to the group’s larger mission: to go well beyond being a performance venue and instead become a vehicle for introducing constituencies, and especially young people, to the arts and immersing people in them.

Indeed, as noted earlier, the stated goal is to use the proceeds from various performances, and fundraising efforts, to fund community programs, from pottery classes to drama workshops, McKellick said.

“If we can find the instructor and we can figure out how to do it, we want to create affordable access to the arts for the kids in our community, because it’s super expensive, just like everything else — a gallon of milk, a dozen eggs … everything has gone up in price, and it’s really hard.

“To try to pull them away from wherever they are and keep them inspired by the arts, whether it’s the music side, the performing-arts side, or the artistic side, the hands-on side … that’s what we want to do,” he added.

To that end, those at SPAV are working to book some “symphony-like concerts” for young people as well other types of performances, including one involving someone called ‘Father Goose.’

This would be Wayne Rhoden, a Grammy-winning singer, songwriter, and music producer, said McKellick, adding that SPAV is trying to book him for several shows, what he called “field-trip” performances.

Meanwhile, the space is available to rent for corporate outings, nonprofit fundraisers, various types of performing arts (including dramatic productions), and other events, and it has already staged several, said Park, adding that there are several revenue streams that will help the agency carry out its mission.

Overall, SPAV and 52 Sumner are writing the early chapters of an intriguing story that has brought new life to a Springfield landmark and the promise of not just art, but the ability for diverse audiences to enjoy it, take part in it, and, hopefully, become immersed in it.

In short, it’s a work in progress, and a work of art — or the arts, to be more precise.

Features Special Coverage

The State of the Bay State

 

Brooke Thomson said her story is of the kind the Bay State and its leaders like to write.

Hailing from the Midwest, she graduated from Mount Holyoke College, went to law school in Boston, and then made the decision to start her career and raise a family here.

It wasn’t easy, she recalled, noting that she needed roommates when she got her first apartment, and housing in the Boston area, as well as countless other expenses, made those early years — and even the later ones — a stern challenge.

But she stayed and is now president and CEO of Associated Industries of Massachusetts (AIM), a position from which she reflects on, and often retells, her story while noting, with large doses of frustration and even dismay, that it is becoming a harder story to write today.

Indeed, some of the thousands who graduate from Bay State colleges and universities each year are opting not to start their careers here, said Thomson, who sat down recently with BusinessWest to discuss the state of the Bay State. And some who did start here are finding it too difficult to stay amid sky-high prices for everything from homes to daycare and tax burdens that are far less friendly than many other states, including several in the Northeast.

This exodus, if you will, is one of many forces, most of them interconnected in some ways, that are colliding at what is an inflection point for the state, said Thomson, a critical time in its history, when the dust has largely settled from COVID and its aftermath, and this state, like all others, must devise a business plan, if you will, for coping with a new set of realities.

“Businesses, municipal leaders, state leaders, and federal leaders must make sure we’re putting in place the economic incentives and the regulatory pathways so that we can continue to have a strong economy in Massachusetts.”

These forces include the momentous shift in how and where people work post-pandemic, a swing toward remote work and hybrid schedules that is impacting everything from commercial real estate to hospitality and service businesses in central business districts in cities from Boston to Springfield and everywhere in between. They also include demographics — everything from smaller high-school graduating classes to huge numbers of retiring Baby Boomers — a persisting workforce crisis impacting most all sectors of the economy, falling state tax revenues, transportation issues led by the famously unreliable MBTA, a housing crisis that is impacting most of the 351 cities and towns in the Commonwealth, high energy costs and the growing need to address climate change, and, of course, the spiraling cost of living, punctuated by sky-high home prices, not just in Boston, but in an ever-wider radius around the city and many other parts of the state as well.

A poignant example of how many of these forces are intertwined came late last month, when Boston Mayor Michelle Wu proposed legislation to increase commercial property tax rates amid a decline in property values post-pandemic — and as many buildings suffer from remote-work-related issues — in an effort to protect residents from what she called “sudden and dramatic tax increases.”

The matter went to a subcommittee last week, where its fate is in question, especially in an election year, and amid warnings from real-estate trade groups and business leaders that the move would increase the burden on an already-struggling office market and could deter new investment.

Brooke Thomson

Brooke Thomson says housing — and the need to build more of it — is among the many challenges confronting the Bay State at this critical time.

Wu’s proposal, and the reaction to it, are examples of how complicated these problems are — neither side is really in a position to absorb a higher tax burden — and how elected leaders, the business community, and even residents are going to have to work collaboratively in this time of stern challenges, Thomson noted, adding that the state’s businesses, despite some rumors to the contrary, cannot shoulder the burden itself.

“I think this is a critical time because there is so much uncertainty and because we are coming out of the COVID bubble,” said Thomson, who took the helm at AIM at the start of this year. “Businesses, municipal leaders, state leaders, and federal leaders must make sure we’re putting in place the economic incentives and the regulatory pathways so that we can continue to have a strong economy in Massachusetts.

“I think we’ve seen elsewhere in the country that, depending on what actions are taken, certain cities that used to be centers of business and growth are no longer there,” she went on. “Part of this was out of our control, part of it was this COVID bubble where everything was shut down and then people re-evaluated how they worked and where they worked, and businesses re-evaluated where they located and what their space looks like and where they draw talent from. But as we are moving out of that, we must collectively figure out the right sauce, the right recipe, sort of speak, for success.”

For this issue, BusinessWest talked with Thomson about this recipe and the ingredients that might go into it.

 

Work in Progress

Thomson said she can usually tell what day it is — or isn’t — by the volume of traffic in and around Boston.

While it’s still difficult to get where one wants to go most of the time, Mondays and Fridays are at least somewhat better, she said, adding that, by and large, these are the days when many who can and do work a hybrid schedule are not in the office. And the impact of that many people working from their home offices or dining-room tables is felt not just on the roads, but in the office towers in that city, where valuations are falling, and the countless diners, restaurants, and service businesses that rely on foot traffic from people working in the city.

“Tuesday, Wednesday, and Thursday — that’s when people are coming in,” she said. “And that presents a whole host of challenges; it exacerbates transit, and if you have a workforce, like ours, that’s in this sandwich generation where they’re caring for children but also caring for parents, not only do we not have enough support there, but our systems are not set up where daycare facilities have a Tuesday-Wednesday-Thursday schedule.”

“There are a lot of things we have to move on quickly, meaning right now, to set ourselves up to be in a place of continued growth so that, 10 years from now, some of these trends that we’ve seen, like outmigration and tax-return dips, don’t continue. But it’s going to require some strong action right now.”

While Boston is the poster child for the challenges that have come post-pandemic, the same issues are being seen in communities across the state and in businesses of all sizes and in most every sector.

Indeed, she said AIM, which employs more than 25 people full-time, exemplifies the current colliding forces and trends. It has seen a few of its valued employees leave the agency and the Commonwealth for more affordable states, she said. Meanwhile, it is preparing to move into new quarters and reduce its overall footprint to reflect a need for less space amid more remote work.

“Like a lot of businesses in the wake of COVID, we re-evaluated what our footprint should look like and where we should be,” she said, adding that the agency is slated to move in June into space that is slightly smaller, but also features more “collaborative space,” as she called it, and more gathering and event space amid fewer private offices.

As for losing employees to other states, “we’ve lost two people in the past year who were under 30,” she said. “It’s not because they didn’t love Massachusetts; it’s not because they didn’t love AIM. One moved to Tennessee, and one moved to Texas because those states are more affordable, and they have the prospect of buying a home.”

Extrapolate these recent developments across the state and its business community, and it’s easy to see why this is a critical juncture for the Commonwealth, Thomson said.

She can cite some positives and possible reasons for optimism — everything from the tax cuts Gov. Maura Healey signed into law last fall to projections that falling state tax revenues may pick up in the last few months of the fiscal year; from persistently low unemployment rates to signs on Beacon Hill that leaders there understand what needs to be done.

“I remain cautiously optimistic because many municipal leaders, and our administration, are laser-focused on providing incentives to try to make it very clear to the business community that Massachusetts wants businesses to be here and wants businesses to grow,” she said. “And they recognize that, for there to be good jobs and good quality of life and affordable housing, we have to have a strong economy.

“I haven’t seen that messaging in recent years as strong as I’m hearing it now,” she went on. “The question is … will the actions that go along with that be put into place and be effective? From AIM’s perspective, that’s why we’re working alongside the administration and the Legislature to say, ‘now is the time to act.’”

Elaborating, and citing ways in which in the state and its leaders need to act, she listed the housing bond bill proposed by Healey, as well as the so-called ‘Mass Leads’ legislation, an economic-development bill that contains incentives for businesses.

“We have to look at this because, as we see the demographic shift, as we see folks retiring, we’re going to have a real problem if we’re not saying to those young folks, ‘this is where you want to stay and work and raise a family.’”

“There are a lot of things we have to move on quickly, meaning right now, to set ourselves up to be in a place of continued growth so that, 10 years from now, some of these trends that we’ve seen, like outmigration and tax-return dips, don’t continue,” she went on. “But it’s going to require some strong action right now.”

 

It’s About Time

Thomson kept repeating those words ‘right now’ for emphasis, and they apply to everything from housing to how the state will meet its energy needs in the future as it moves on from nuclear power and some fossil fuels to natural gas and clean-energy sources such as solar, wind, and hydro, for which infrastructures must be built.

“If it’s not done quickly, 10 years from now, 15 years from now, I don’t think we’re going to be at a point where we have as much control over turning the ship around,” she told BusinessWest, adding, again, that the responsibility for turning the ship, and the costs involved, must be borne by all constituencies, and not simply the business community.

“We have to be thoughtful and intentional about how everyone has a role,” she went on. “What AIM has said consistently is that this cannot be a burden that is carried by the business community alone. We know that our businesses are really taxed right now; they’re at a point where many of them are just barely getting by, and they’re in a real competition for talent and resources.”

While she’s generally optimistic that the ship can, in fact, be turned, she is troubled by much of what she’s seeing, especially the exodus of talent to other states. She noted that 22- to 35-year-olds are leaving the state at a rate of 35%, a number significantly higher than it has been historically.

And they’re leaving primarily because of the high cost of living, she said, noting that, while it’s always been expensive to live in Greater Boston — she had to work two jobs to afford her first home — it is much harder to make ends meet now, as evidenced by those two AIM employees who packed the car and moved south and west.

“That’s what I worry about — that’s your talent, those are your creative minds,” Thomson said. “Those are the folks who are going to bring the innovation that has made our economy so great. And we’re not selling them on staying here in Massachusetts.”

And these young people are leaving just as the Baby Boomers are leaving the workforce, she went on, noting that the state now has what would be called an older workforce, with an average age around 40.

“We have to look at this because, as we see the demographic shift, as we see folks retiring, we’re going to have a real problem if we’re not saying to those young folks, ‘this is where you want to stay and work and raise a family,’” she noted. “I really do worry about it, and it’s worse in certain areas and worse in certain industries; the average age of a utility lineman is 57 years old. How are we going to make the energy investments, upgrades, and transitions we need if we don’t have the workforce that’s capable of doing it?”

There are ongoing initiatives to generate interest in such fields, Thomson went on, but the challenge is the full slate of issues that must be addressed simultaneously — and soon.

Which begs the question: where to start?

“The hard thing is, we’re going to have to do a lot of things at once,” she said. “We must take aggressive actions on housing because it’s going to take long, and the price of not acting now is that, once you start losing folks at a high rate, they’re not going to come back. And even if we can build more housing and find creative ways to make some affordable housing, Massachusetts is going to be more expensive than some states.”

It’s the same with the other issues on that long list as well, Thomson went on, adding that, when it comes to housing, new businesses, or other forms of change, communities will need to be willing to adjust — or suffer the consequences.

“Communities that say, ‘this is what my community looks now, change is hard, and we don’t want to adapt,’ those communities are going to lose out to those who are willing to be more adaptive,” she noted. “And then the question is … do we have enough consensus as a state, enough communities willing to step up and do it, that we’re successful?”

Construction Special Coverage

Building on Momentum

Wonderlyn Murphy (standing, center) with her leadership team at City Enterprise.

Wonderlyn Murphy (standing, center) with her leadership team at City Enterprise.

 

 

To Wonderlyn Murphy, a successful construction project can be defined in different ways. And one of those is how gratifying it is.

Take the new digital marquee sign at the MassMutual Center, which displays upcoming events, weather, and other information. Springfield-based City Enterprise built the structure that holds the digital display in place and ran the electrical work. The stone exterior in that area of the building had to be removed, reconfigured, and reinstalled after significant steel reinforcement was added to the wall structure to support the 40-by-25-foot display.

“That’s a brand-new sign, and it’s a big deal for Springfield and a big deal for us. We wanted that contract because of everything that Springfield is doing,” said Murphy, City Enterprise president, noting other developments happening in the downtown area, like the transformation of the former Court Square Hotel into housing. “To be part of what’s happening in Springfield, for me, is important.”

Another gratifying project is City Enterprise’s work on Martin Luther King Jr. Community Presbyerian Church, which was set ablaze by an arsonist in December 2021.

“We’re currently working on rebuilding that, to make sure that they have services again,” Murphy told BusinessWest. “It’s a very significant project for us, being a local contractor, and that being an African-American church with all its history. It’s an important project for us, very close to home.”

In terms of sheer volume of work, Murphy said, “it’s been challenging finding the right opportunities for us to bid. We have found them — we have an excellent estimating department that fishes out all these opportunities to bid. But it’s slim pickings out there.”

That said, she added, “it’s cyclical. As the summer comes along, we’ll find more opportunities that fit within our wheelhouse.”

City Enterprise has been involved in an array of intriguing projects, though, from laboratory renovations at UMass Lowell and two projects at UMass Amherst’s Mullins Center — an HVAC system overhaul and chiller replacement — to work at the Moakley federal courthouse in Boston and a complete rebuild of a security entryway for the Air National Guard at Westfield-Barnes Regional Airport.

J.L. Raymaakers & Sons has been busy on a project at Gardner Municipal Airport.

J.L. Raymaakers & Sons has been busy on a project at Gardner Municipal Airport.

“That’s a very significant project,” Murphy said of the latter. “We’ll take on any type of challenge.”

Dan Jodice has a similar take on being involved in a variety of projects. As a co-owner of PDS Engineering & Construction in Bloomfield, Conn., he’s seen the 60-year-old firm specialize in a widening list of sectors, including automotive, aviation, education, healthcare, retail, public safety, and more.

“Self-storage facilities are popular now, and car washes and car dealerships have been very popular with our clients over the past three years,” he said. “We can also do schools; we’re renovating a $40 million school in Hartford right now. Usually we do one school at a time, so we’ll do a school job, and when that ends, we’ll start on another one. We’ve also done a handful of churches over the years, and aerospace and aviation are pretty popular.

“We probably could be busier, but we’re happier with what we have now,” Jodice went on. “I’d say 60% of our work is repeat clients, and the other 40% is just getting out there and finding every lead possible.”

 

Challenge and Opportunity

John Raymaakers Jr. and Josh Raymaakers, directors at J.L. Raymaakers & Sons in Westfield, are plenty optimistic about how business is going, noting that all this year’s projects had been booked by last June.

The firm specializes in excavation, site work, and construction projects of all kinds, including airport runways and taxiways, pump stations, and, most recently, the foundation technique known as sheet shoring. Recent jobs include multiple bridge projects, Gardner Municipal Airport, a pump station in Great Barrington, and a Dunkin’ Donuts in Easthampton. “I’d say it’s a good mix right now,” Josh said.

“These are jobs funded through federal money and have been trickling into our local economy, which is helping us out and giving work for our employees.”

That said, they’ve dealt — like every other firm — with the key challenges of the past several years in construction: higher costs, supply-chain delays, and workforce shortages.

“They’ve been challenges, every one of them,” Josh said. “The pump stations require a lot of electrical components, and those have been an issue.”

Jodice agreed. “The biggest supply-chain issue is for electrical switchgear. If you order that now, it seems like it’s a year out, for some reason. Since COVID, that has not rebounded at all. Everything else is back to normal. Prices aren’t the same — I wish the prices were lower — but the supply chain is better. Ordering a metal building during COVID took six months. Today, it’s three months or faster.”

As for workforce, “we do pretty well,” Josh Raymaakers Jr. said. “Obviously, we would like more, but it’s a difficult challenge to find good people who have experience in our field.”

John recognizes the challenges across the industry as retirees are outpacing new blood, but as someone who grew up around the family business, he said construction is a stable and satisfying career — for those willing to put in the work.

entryway for the Air National Guard in Westfield

One current job at City Enterprise is rebuilding a security entryway for the Air National Guard in Westfield.

“You can’t be scared to get your hands dirty at first. The problem is, everyone wants to start at the top. But you have to work in the field and get your hands dirty. You have to learn. That’s what our parents made us do,” he explained. “That knowledge from being in the field is crucial, and that’s the hardest thing we’ve got to teach people. We have a project manager and bidder who started as a laborer, then became an operator, then a foreman, and now he’s a project manager. And his experience has been crucial for us.”

Challenges aside, “we’re very busy, and it doesn’t look like it’s slowing down, even with the private-sector work,” John continued, noting that about 75% of Raymaakers jobs are public, and 25% private.”

A great deal of the public work is being driven by a recognition that much infrastructure in Massachusetts is in need of repair, and federal money has been flowing in to help address those needs.

“Those are good opportunities,” he told BusinessWest. “These are jobs funded through federal money and have been trickling into our local economy, which is helping us out and giving work for our employees.”

Jodice said PDS doesn’t do as much public bidding as it does private, bidding maybe six public-sector jobs a year. “We try to stay busy in the private market. Public, you’re bidding against 10 to 15 GCs, and private, it’s maybe five, so there’s a better chance you get the project. And if it’s private, you can land a job more by building on a relationship with the owner and having them select you rather than the low number getting the bid.”

PDS got started six decades ago erecting pre-engineered steel buildings, and still does that work today, along with a much wider variety of projects ranging from commercial and industrial buildings to small fit-outs and large college projects — typically about $60 million worth of work each year across Connecticut, Western Mass., and Rhode Island. It also touts its expertise in the design-build realm.

“The convenient thing is we do our own design in-house; we can design and build rather than have the client go to an architect and have several different parties involved. The process is quicker because we’re doing everything here.”

 

From the Ground Up

Several years ago, J.L. Raymaakers & Sons launched a second business called ROAR (Raymaakers Onsite Aggregate Recycling), through which it collected and resold the dirt it dug up from construction jobs. That enterprise, which then expanded into bark mulch, processed gravel, and all kinds of rock, now employs four people full-time.

Because both businesses have been growing, the family bought land on Progress Avenue in Westfield and is building a new, 4,000-square-foot office space, which will be followed next year by a 7,000-square-foot maintenance garage. That property will be the new home of J.L. Raymaakers & Sons, while the current headquarters on East Mountain Road will exclusively house the ROAR operation.

“ROAR started strong, and it complements our other company,” John Raymaakers Jr. said. “We’re able to take the topsoil materials off of our jobs and then recycle them and sell them. That’s been a huge aspect of our business.”

City Enterprise has seen growth over the years as well, and now touts “the best team in the industry,” Murphy said.

“I have core values here, and I have people working with me that are really aligned with those,” she added. “Each department has their expertise, and we have a vision, and we’re working to get things done.”

Special Coverage Wealth Management

Living the Dream

By Barbara Trombley, CPA

Do you dream of retiring early? Do you picture yourself in sunny Florida at your vacation home during the winter and heading back to temperate New England for the summer? Playing golf, lying on the beach, enjoying grandchildren, and not adhering to a corporate work schedule — this is the dream of many, but is it a financial possibility? What are the pitfalls of an early retirement, and what can you do now to achieve your dream?

At the heart of the dream is financial independence. This means not relying on employment to fund your current lifestyle. Retiring in your 50s or at age 60 means that you cannot draw Social Security, and you need to figure out a healthcare plan. Many people today do not have access to pensions like the generation before us. So that means investing early and wisely is paramount to building the wealth needed to achieve your retirement dreams. Also, if you retire before age 59½, you need an investment account outside of your retirement plan to avoid a 10% penalty on withdrawals.

The most logical place to look for investments is your work retirement plan. Are you fully funding each year? At age 50, an employee can contribute $30,500 in 2024. That includes the catch-up contribution of $7,500. This may be the easiest place to invest as your funds are automatically withdrawn from your paycheck.

After your retirement plan, you can and should have a brokerage account or investment account with a financial advisor. These accounts come with many names, like individual, joint, non-qualified, etc., and send you a 1099 each year for your taxes. Many people are not aware of how easy it is to invest outside of your work plan. Investing in a well-managed portfolio, over time, will greatly increase your wealth.

“Many people today do not have access to pensions like the generation before us. So that means investing early and wisely is paramount to building the wealth needed to achieve your retirement dreams.”

Having a plan to withdraw from your portfolio is integral to a successful early retirement. Life expectancy is increasing, and inflation and market volatility may always impact your financial life. The old myth of withdrawing 4% of your portfolio and having it last for your lifetime may not work if you begin the withdrawals in your 50s.

Using a conservative rate of withdrawal and adjusting it for market volatility would be prudent. This means that a large nest egg may be needed to achieve your dream. Also, you may consider a type of insurance product called an annuity. At its core, an annuity provides a series of payments for a premium that you pay. There are many different types of annuities, so do your homework and understand the risks. Annuities can be valuable for providing a lifetime income stream that you may need to fund retirement.

When to start Social Security may be one of the most important decisions that a retiree can make. Yes, it adds a stream of income that will take the stress off retirement withdrawals, but taking it too early can be detrimental to a financially sound retirement. Social Security benefits are available at age 62, but they are reduced by approximately 32% of the full retirement-age benefit amount. Conversely, every year that a retiree waits after age 67, retirement benefits are increased 8% per year. Social Security planning should be approached with great care.

Perhaps the biggest challenge to an early retirement is finding a healthcare plan. Medicare does not begin until age 65. What do you do before then? Many early retirees go to the Health Insurance Marketplace, also known as the Affordable Care Act (ACA) marketplace. You can compare plans and see if you qualify for subsidies based on your income. Your income is what is shown on your tax return, so having an investment account outside of your work retirement plan can be advantageous when withdrawing living expenses in early retirement.

Other options could be COBRA from your last employer, or perhaps your spouse still works and has access to a policy. A last, and expensive, option would be to pay for private insurance. Many of my clients find the cost of private insurance to be prohibitive, and that is the reason many wait until age 65 to retire.

Tax planning can also play an important role in an early retirement. Investments can have many different tax structures. Traditional 401(k) plans, SIMPLE plans, and IRAs are all fully taxable when withdrawn after age 59½. Roth 401(k)s and Roth IRAs are not taxed upon withdrawal. Non-qualified investment accounts or brokerage accounts have a variety of tax implications, including dividends, interest, and capital gains. Structuring the withdrawals from your different accounts can play a very large role in planning for retirement and may save a lot of money if done properly.

Lastly, the word ‘retirement’ means many things to many people. For some people, it means not working at all, which requires a plan for fully funding your living expenses. For others, it means leaving your full-time, stressful career and taking on a part-time ‘fun’ job or a different career altogether, which would help pay the bills until Social Security full retirement age. Working with an experienced financial planner and not making this decision to retire early on your own is always recommended.

 

Barbara Trombley is a financial planner with Wilbraham-based Trombley Associates. Securities offered through LPL Financial. Member FINRA/SIPC. Advisory services offered through Trombley Associates, a registered investment advisor and separate entity from LPL Financial. Asset allocation does not ensure a profit or protect against a loss. This material was created for educational and informational purposes only and is not intended as ERISA, tax, legal, or investment advice. If you are seeking investment advice specific to your needs, such advice services must be obtained on your own separate from this educational material.

Environment and Engineering Wealth Management

Shore Thing

 

Sanjay Arwade says UMass Amherst has a long and proud history in the broad realm of wind energy.

It dates back nearly a half-century to professor William Heronemus, who established what is now the oldest wind-energy research and education center in the country.

“He started working on wind energy, and there’s been a string of faculty members over the years, mostly in mechanical engineering, but now some, like me, in civil engineering, who have been working on wind-energy problems,” said Arwade, a professor of Civil and Environmental Engineering. “We’ve been working on wind energy, and we’ve developed collaborations across the region and around the country.”

This history, and these collaborations, certainly played a role in this tradition reaching a new and intriguing level with the recent announcement that UMass Amherst has been selected by the U.S. Department of Energy (DOE) to establish and lead something called ARROW — the Academic Center for Reliability and Resilience of Offshore Wind, with an emphasis on those two R-words.

This will be a nearly $12 million national center of excellence, said Arwade, one that will accelerate reliable and equitable offshore wind-energy deployment across the country and produce a well-educated domestic offshore wind workforce. 

“We’ve been working on wind energy, and we’ve developed collaborations across the region and around the country.”

Elaborating, Arwade said development of offshore wind has lagged behind its close cousin, the onshore variety, and for various reasons. ARROW has been created to essentially help close that gap.

“Onshore wind energy … that industry is a total success,” he noted. “We produce huge amounts of electricity from wind onshore, mostly up and down the Great Plains and the center of the country. That energy is, in many days, the cheapest electricity in the country.

“Offshore wind is at an earlier stage,” he went on. “There’s a lot of offshore wind in Northern Europe and a little bit here — basically three projects are operating in the United States: Block Island, Vineyard Wind, and one in Virginia. So we’re at an earlier stage, but the potential is huge.”

Harnessing that potential is at the heart of ARROW, which will involve a number of partners — more than 40, in fact — and set several different goals, said Arwade, noting that the center will be a university-led education, research, and outreach program for offshore wind that prioritizes energy equity and principles of workforce diversity, equity, inclusion, and access, with technical specialization in the reliability and resilience of offshore wind infrastructure, transmission, and supply chain.

The various partners include eight universities, three national laboratories, two state-level energy offices, and many industry and stakeholder groups in other areas of Massachusetts as well as Illinois, Maryland, Washington, South Carolina, and Puerto Rico. 

Sanjay Arwade

Sanjay Arwade says offshore wind lags behind the onshore variety, but there is momentum and progress on several fronts.

This consortium includes Clemson University, Morgan State University, Johns Hopkins University, Northeastern University, UMass Dartmouth, UMass Lowell, University of Puerto Rico at Mayagüez, Argonne National Laboratory, National Renewable Energy Laboratory, Pacific Northwest National Laboratory, Massachusetts Clean Energy Center, and Maryland Energy Administration. More than 20 other organizations, including developers, conservation organizations, offshore-wind manufacturers, a grid operator, community representatives, trade associations, and standards organizations, are also anticipated to serve as partners. 

As for goals, there are three main ones, about which we’ll get into more detail later: 

• Empowering the next generation of U.S.-based offshore wind professionals. Not only does this include training for offshore wind professionals, but it will also enhance the ability of U.S. institutions to deliver comprehensive offshore wind education and establish global leadership in offshore wind education. The center will advance the education of 1,000 students over the initial five-year life of the center;

• Innovating with impactful research for a reliable and resilient offshore-wind system built on rigorous treatment of uncertainty. Research will focus on infrastructure, atmospheric and ocean conditions, and marine and human ecology; and

• Engaging with communities to get input from the wide diversity of stakeholders who make up the offshore-wind ecosystem, including wind-energy companies, grid operators, manufacturers, nonprofits, insurance companies, and advanced technology developers, in order to arrive at inclusive and just deployment of offshore-wind solutions. 

For this issue and its focus on energy, we talked with Arwade about ARROW and what it means for the university, the region, and ongoing efforts to tap the enormous potential of offshore wind.

 

Bridging the Gap

As he talked with BusinessWest late last month, Arwade was between phone calls from media representatives looking for his take on the collapse of the Francis Scott Key Bridge in Baltimore after it was struck by a massive container ship.

The New York Times found him first, and after his comments to one of its reporters found their way into the Times and then the Boston Globe, other outlets, including the BBC, dialed his number. He told them, and BusinessWest, essentially the same thing — that collapse was imminent after a ship of that size struck a bridge built to the design codes of the 1970s.

“Offshore wind is at an earlier stage. There’s a lot of offshore wind in Northern Europe and a little bit here — basically three projects are operating in the United States: Block Island, Vineyard Wind, and one in Virginia. So we’re at an earlier stage, but the potential is huge.”

“It wasn’t a failure of the structural steel — it was a failure of ship navigation,” he explained. “You could not design that bridge to withstand that impact.”

Arwade worked for some time in Maryland — he was a professor at Johns Hopkins — and he suspects that might be one of the reasons the media sought him out. But he’s also passionate about bridges.

Indeed, the walls of his small office in Marston Hall are covered with photographs and prints of mostly better-known structures, especially the Brooklyn Bridge.

This passion for bridges and design and construction of these structures will now have to share time with ARROW, which he described as both a turning point in UMass Amherst’s long history of windpower research and his own career.

Explaining how it came about, he said the DOE issued a request for proposals for an offshore-wind energy center of excellence roughly a year ago.

“Through our collaborations, we had a team basically ready to go,” he explained. “And we had a concept, centered around reliability and resilience, basically ready to go.”

This team will be tasked with unlocking that enormous potential for offshore wind that Arwade mentioned earlier. He told BusinessWest that, depending on which technical analysis one is looking at, it’s conceivable that half or more of the eastern seaboard can be powered through offshore wind “depending on the scale of development we’re willing to pursue.”

He acknowledged that offshore wind is currently expensive power to produce, but he believes that cost can and will come down over time.

“The trajectory is good,” he said. “As with many engineered systems, the cost goes down over time as we become more expert at designing and constructing systems and as the components become commodity items; the cost is higher, but it’s becoming competitive, and the trajectory on cost is good. If the lessons learned from onshore wind apply to offshore wind, it will quickly, meaning within a decade or two, become highly competitive with other energy sources.”

Elaborating, he said that, while there are some hurdles to overcome, there is, in his view, a considerable amount of momentum regarding this brand of clean energy.

“There are numerous projects under construction, others nearing construction phase, and even the hiccups we’ve experienced related to inflation and economic issues … the industry seems to be overcoming those,” he told BusinessWest, acknowledging that there are concerns from “co-users” of the ocean, including fisheries and environmentalists, and, meanwhile, the cost of offshore wind remains high compared to the onshore variety and other sources of energy.

 

Wind in Their Sails

Arwade said his role will be to manage the various objectives of the ARROW initiative, and there are several of them, including education, research, and community outreach and engagement related to offshore wind.

Projecting out — ARROW still exists only on paper, but is expected to officially commence its work this summer — he expects an educational program to be up and running within a few years, with hundreds of students per year being trained for an industry that will need a workforce.

“These are students who will get bachelor’s degrees, master’s degrees, doctoral degrees, and professional certificates in offshore wind and can go into the field and lead the industry forward in the U.S.,” he said, adding that there are existing programs, but the DOE wanted a comprehensive offshore-wind energy education and research program, and until ARROW, one didn’t exist, except at UMass.

“This one will be bigger, more comprehensive, and bring expertise from all of our partner instititions to bear for our students,” he went on, adding that ARROW will exist in mostly a virtual state, but with initiatives on the Amherst campus, Boston, Maryland, Puerto Rico, and at the national labs in Colorado, Washington State, and Illinois.

Workforce is a key ingredient in the growth and development of the industry, he said, adding that companies looking to hire currently have few places to go find those students. But research will be another key area of focus, and it will cover many areas that are germane to the industry and answer important questions.

“These include how quickly can these structures be installed? What will the cost of construction be? How much energy can be extracted from the wind during operation of the turbines? And how can we ensure that the energy gets distributed to consumers in efficient and equitable ways?” he said.

When asked how those involved in ARROW will measure success, Arwade said there will be several barometers.

“We’re going to count students that we educate; we’re going to track where they go in the industry,” he said. “On our research arm, we’re going to be tracking the publications that our faculty and graduate students make and seeing that they’re being cited and being of use to industry. We’re going to keep track of students that do internships in industry. We’re going to do outreach that brings offshore-wind education and research to a variety of stakeholders, including high-school students, for example. And we’re going to have listened, carefully, to co-users of the coast and the ocean, communities that have been historically disadvantaged and have not seen the benefits of new infrastructure like this.”

Overall, ARROW will play a major role in bringing the offshore-wind industry forward, while also enabling this region, the Commonwealth, and especially its flagship state university to assume leadership positions in those efforts.

“Massachusetts has been a leader in offshore wind for a few decades now, both on the industry side and the government and regulatory side,” Arwade said. “Massachusetts has also led on the academic side, through our work and with our partners at UMass Dartmouth and UMass Lowell and Northeastern. But getting this recognition from the Department of Energy cements Massachusetts nationally as the federally recognized home of offshore-wind research and education in the academic sphere; it’s a huge win for the Commonwealth.

“And I would say the same for UMass Amherst,” he went on. “We’ve been doing wind energy for 50 years, and for us to be trusted by DOE with leadership of this center is a major feather in the cap of UMass Amherst and the UMass system as a whole.”

 

Community Spotlight

Community Spotlight

Rachel Rosenbloom and her husband, Michael Bedrosian

Rachel Rosenbloom and her husband, Michael Bedrosian, named their brewery Seven Railroads in a nod to Palmer’s rich rail history.

 

Palmer is known to many as the Town of Seven Railroads, a nod to a very rich history as a transit center.

Indeed, several passenger and freight rail lines ran though the community at one time, most notably the Boston & Albany, which ran east-west between the two cities, and the Central Vermont, which ran north-south from the Canadian border to New London, Conn., with those two railroads sharing Union Station, an elegant structure designed by noted architect Henry Hobson Richardson.

Today, rail is still part of the town’s character, with five rail lines still running through the community, a renovated Union Station now serving as home to the popular Steaming Tender restaurant, and a new brewery — called, appropriately enough, Seven Railroads Brewing — opening its doors on Route 20 just a few weeks ago.

Passenger rail service in Palmer ceased back in the 1970s, when Amtrak closed Palmer’s station, leaving few who can recall first-hand that important aspect of the town’s history — and psyche.

But all that could be changing in the not-too-distant future.

The Massachusetts Department of Transportation has recommended Palmer as a stop on the proposed east-west passenger rail service, and is now in the process of studying and eventually selecting a site for a new rail station.

There is no timetable for when that service will start, but the DOT’s backing of Palmer as a stop is generating high levels of excitement and anticipation in the community, said Town Planner Heidi Mannarino, noting that she is already seeing more interest in the town and some of its available real estate from the development community. Overall, she and others are enthusiastic about what a rail stop will mean for the existing business community and ongoing efforts to grow it.

“I’ve already seen more people purchase land and start to eyeball Palmer,” she said, “because once you hear that news … it’s just so valuable to have that kind of public transportation available.

“Rail will be a great boost for economic development in downtown Palmer,” she went on. “It’s going to bring a lot of business in, and I think it’s going to bridge some econimic gaps between Springfield and Boston.”

Indeed, passenger rail service is expected to change the overall profile of this community, situated roughly halfway between Springfield and Worcester off exit 63 (formerly exit 8) of the Mass Pike. Palmer’s location has always been considered close to the state’s second- and third-largest cities, but, in the eyes of some economic-development leaders, not close enough.

Rail will bring the community closer to both — and also closer to Boston and all of Eastern Mass., said John Latour, Palmer’s director of Community Development, noting that the proposed service will enable people to live in Palmer and work in Boston and surrounding communities, adding that remote work has already brought some to the town as they seek to escape the sky-high prices for real estate, childcare, and everything else in Greater Boston. And rail service should bring more.

“Whether they’re working fully remote or going to the office a few days a week, it still makes sense for people to live in a community like Palmer and commute,” he said, adding that, while some already commute from Palmer to Greater Boston, rail service will be a better, safer alternative that will enable people to work while they commute.

East-west rail is easily the biggest developing story in Palmer, but there are others, said Mannarino, listing early-stage construction of a new strip mall near the Big Y off the turnpike exit, one that is expected to bring a Starbucks, Jersey Mike’s, and other major brands to the community; the new brewery (much more on that in a bit); and ongoing efforts to repurpose two closed schools, Thorndike School and Converse School, for housing — a need in this community as in most all cities and towns in the 413 and other parts of the state.

“There’s a deficiency of affordable housing in most communiies, and Palmer is no exception,” she said, adding that the need for senior housing is most acute, and one that could be eased by converting the two schools for that use.

For this, the latest installment of its Community Spotlight series, BusinessWest takes an in-depth look at Palmer and how several initiatives, and especially east-west rail, are seemingly on track.

 

Coming to a Head

They call it ‘Old Exit 8.’

That’s the name that Rachel Rosenbloom and her husband, Michael Bedrosian, owners of Seven Railroads Brewery, gave to a New England IPA that has become one of their most popular offerings.

It comes complete with a tagline — “We don’t know what exit nunber we are anymore, and we don’t care to find out” — and Rosenbloom said the brew, and its tagline, speak to how this brewery operation, unlike most of the others in this region, is mostly about a town and its people. And they are among them, living just a few minutes from their taproom.

“It was designed to be a place where people, and especially those from Palmer, can come and hang out,” she said, adding that, in the few weeks it has been open, it has become just that.

For Rosenbloom, who by day is head brewer at Fort Hill Brewery in Easthampton (although not for much longer as she works toward making her venture a full-time endeavor), and Bedrosian, Seven Railroads is a dream now close to three years in the making.

It took that long to find a location (a building on Route 20 that was once home to a trucking operation and other businesses and actually has rail tracks running behind it), secure the necessary permits and licenses, build out the space, and open the doors.

“It was a long journey, but it was well worth it,” she said, not once but several times, noting that the brewery is off to a solid start, drawing a mix of locals, students from the nearby Five Colleges, and a number of other brewers who have come in to welcome the latest addition to the region’s growing portfolio of craft breweries.

In most respects, Roenbloom said, all that competition is good — for the region, for beer lovers, and even the various breweries, because it creates a critical mass that makes the region a craft-beer destination.

Meanwhile, Seven Railroads is on an island of sorts, she went on, adding that it is the only brewery in Palmer — in fact, the only one within 25 minutes of the center of the community — giving it some breathing room.

Thus far, things are going pretty much according to the business plan, said Rosenbloom, noting that Seven Railroads has become part of a growing restaurant and hospitality scene in Palmer, with many patrons stopping in before or after visiting one of several restaurants in town, including the Steaming Tender, Figlio’s, Tables, Day and Night Diner, and others. And she expects that rail service might bring more additions to that list and, overall, more people to Palmer.

 

Next Stop: Palmer

Indeed, while the rail stop is expected to encourage people to live in Palmer and perhaps work in Boston, it could also bring more people from Boston and other parts of the state to this community and those around it, said Lavoie, adding that, while the turnpike already brings visitors to exit 63, rail service will bring even more convenience.

Elaborating, he noted that students at UMass Amherst and the other Five Colleges could take the east-west rail service to Palmer and then take a bus or an Uber to those institutions.

“There will be more connectivity,” he said, adding that this quality will bring many benefits, especially a greater ability to commute from Palmer and surrounding towns to other parts of the state.

“You can take the Mass Pike, but it will be more conducive for more people to take the rail and not risk delays or inclement weather; it’s a safer mode of travel,” Lavoie told BusinessWest, adding that professionals can commute and work at the same time.

Meawhile, at a time when fewer young people are married to the notion of owning and maintaining a car, a community with a rail stop, and especially one with home prices several notches (at least for now) below those in Eastern Mass., moves toward the top of their places to live, work, or both.

“In essence, you’re pushing the bedroom community of the business hub of Massachusetts [Boston] further west, and anything that’s occuring in the Springfield area, you’re pushing that bedroom community further east,” he explained, adding that rail can only help amplify this trend.

Mannarino agreed, noting that one of the next steps in the process of making rail a reality in Palmer is finding a site for a new station. A committee of town officials and residents is being assembled to work with Andy Koziol, the recently named director of East-West Rail, and MassDOT on that assignment.

Several sites have been proposed, Mannarino said, listing the land near the Steaming Tender and DPW property off Water Street among the contenders. “The goal is to choose the one that’s most feasible and makes the most sense. Each of the sites has caveats.”

There is no timetable yet for east-west rail or Palmer’s stop on this highly anticipated transit initiative, and residents and town officials understand that it will likely be several years before the first trains stop in town. But the general consensus is that, after years of lobbying and pushing for this facility, it is now becoming real, and the question, increasingly, isn’t if, but when.

That means this town with a deep rail past is set to write an exciting new chapter in that history.

Sports & Leisure

Net Positives

sellout crowds at Thunderbirds home games this

Adam Gaudette, the AHL’s leading goal scorer, has entertained a record number of sellout crowds at Thunderbirds home games this season.
Photo by Lucas Armstrong

 

When Nate Costa spoke with BusinessWest recently about the Springfield Thunderbirds’ 2023-24 season, the team was in a pitched battle for the final playoff spot in the American Hockey League’s Atlantic Division, a fight that could go either way as the campaign winds down this month.

But in many ways, this season has already gone the right way. Very right.

Start with attendance, which, at press time, had produced a franchise record-tying 15 sellouts, including nine in a row.

“The year has been really successful, especially on the business side,” said Costa, the team’s president since its inception in 2017. “We’re right in the thick of the playoff hunt, and we’re trying to stay in contention for the playoffs. But beyond that, the business side has been tremendous. Our staff has done a really fantastic job.”

Start with group sales, which topped $1 million this year, and more than 1,500 season ticket holders; the previous hockey franchise in Springfield, the Falcons, would typically put up around $400,000 in group sales and 400 season tickets. Both elements are critical, Costa said, in selling out the MassMutual Center each night. “When you’re trying to sell 7,000 tickets, you can’t just sell them on a game-by-game basis.”

On some sellout nights, he said, group sales — which typically involve organizations providing an experience for clients, employees, or area young people — account for more than 50% of the tickets.

“We’ve seen the growth and impact. We know what we’re doing internally, but we wanted to be able to quantify it.”

“So we’re getting a ton of kids here who maybe aren’t into hockey, and they’re checking out what we’re doing. And at the end of the day, they have a great time coming out to the games, feeding off the experience in the building. We’ve played really well at home this year and had some really exciting games.”

Part of that experience, he was quick to add, has been a slate of promotions mixing new offerings with growing traditions like Pink in the Rink (a fundraiser for Rays of Hope), Pucks N’ Paws, Mayflower Marathon Night, Springfield Ice-O-Topes Night, Throwback Night, Hometown Heroes Night, and Military Appreciation Night.

“These are staple nights now that we’re going to continue to build on year after year, with new giveaways,” Costa said. “Fans gets a custom experience — and then, oh, by the way, it’s the second-best hockey in the world happening on the ice.”

Having worked in the AHL for a long time, Costa believed from the time he took the reins in Springfield that a first-class experience at the games, coupled with the hard work of his sales and marketing staff and an ambitious slate of community outreach (more on that later), the franchise could see the success it’s experiencing now.

“I remember saying we can be a standard bearer for the American Hockey League, that we can get to 6,000 a game. And the general feeling when I took over was that it would be challenging to reach that number. But I knew we could get there.”

And now, well beyond.

 

Meeting Their Goals

The team’s impact has been felt far beyond the ice. Last fall, the Thunderbirds released the results of a comprehensive economic-impact study conducted by the UMass Donahue Institute that shows the team’s operations had generated $126 million for the local economy since 2017.

The study included an analysis of team operations data, MassMutual Center concessions figures, a survey of more than 2,000 T-Birds patrons, and interviews with local business owners and other local stakeholders. Among its most critical findings, the study shows that the T-Birds created $76 million in cumulative personal income throughout the region and contributed $10 million to state and local taxes.

Nate Costa

Nate Costa says many were skeptical of his initial goal of drawing 6,000 fans to the MassMutual Center each night, but most home games now attract around 7,000.

The impact on downtown Springfield businesses is especially profound. Seventy-eight percent of T-Birds fans spend money on something other than hockey when they go to a game, including 68% who are patronizing a bar, restaurant, or MGM Springfield. The study also found that median spending by fans outside the arena is $40 per person on game nights and that every dollar of T-Birds’ revenue is estimated to yield $4.09 of additional economic activity in the Pioneer Valley.

“I can’t say enough about the Thunderbirds,” said Mary Kay Wydra, president of the Greater Springfield Convention & Visitors Bureau. “They keep downtown hopping in the dead of winter. I happen to live downtown, and I know when it’s gameday downtown because the streets are busy.

“I think they’ve really made Springfield a hockey town,” she added, before noting some of the direct economic impact. “They drive hotel room nights. You have people coming in from Wilbraham, Longmeadow, Northampton, whatever, they’re probably going to grab a bite to eat downtown or maybe grab a drink after the game. So there’s a huge impact on our economy when the Thunderbirds play.”

Costa agreed. “We had a feeling we were making a significant impact when you come downtown on one of the game nights and seen the city traffic back up on Columbus, people walking around downtown, all the activity and life downtown. They’re coming to the game, but going out to dinner first, then having a drink afterward.”

Part of the reason the team wanted to quantify the impact with the Donahue Institute study was to show the city and state that the team — and its home, the MassMutual Center — are worth further investment.

“It’s a little challenging that we don’t control the product, but at the end of the day, we’re controlling the experience.”

“We’ve seen the growth and impact. We know what we’re doing internally, but we wanted to be able to quantify it,” Costa said, adding that the team is a main reason why the dilapidated parking garage next to the arena was torn down and is being rebuilt.

“Without the bodies at the games and this much activity, it was more of a risk, but there was a lot of confidence on the city and state side that what we were doing as the main tenant in this building was tremendous.”

The T-Birds’ economic impact also translates into jobs throughout the region. Since the team’s inaugural season, it has doubled the number of jobs created from 112 in 2017 to 236 in 2023. The study estimates that income per job created by the T-Birds is approximately $76,000 for the Pioneer Valley and that each job at the Thunderbirds creates or supports 3.28 other jobs elsewhere in the Pioneer Valley.

Costa said he, Managing Partner Paul Picknelly, and the rest of the ownership group always believed this success was possible.

“We knew what we were taking on. We knew we’d have to set up the business the right way and invest the right way, and I have to give credit to the ownership who allowed me to invest the right way, staff up, do the game promotions and theme nights.”

 

Community Assist

In addition to supporting local businesses, the Thunderbirds have been dedicated to making a difference in the community. In 2018, the team established the nonprofit T-Birds Foundation to support local initiatives in the areas of health and wellness, youth enrichment, and civil service.

To date, the foundation has made more than $300,000 in contributions to organizations and charitable events throughout the Pioneer Valley. Meanwhile, team players, personnel, and mascot Boomer have combined for more than 1,700 appearances since 2016.

“This year, we’ve done over 200 appearances by Boomer. And the players are out every day,” Costa said, through efforts like a reading program and youth hockey initiatives. A couple weeks ago, the team even made its first appearance in the Holyoke St. Patrick’s Day Parade. “So there are still things we’re unveiling that we haven’t been doing, really good stuff to continue to build on our visibility.”

Wydra praised those efforts to engage the community, both on and off the ice.

“I think Nate and his team have done a great job of making that team all about family entertainment, and it’s more than just the product they put on the ice. I mean, when they’re winning, it’s a great thing; everybody loves to support a winning team. But they’ve been so creative, the way they interact with the community and the different types of game events they do, the promotions.”

The 2023-24 season has been an up-and-down affair, marked by injuries and, of course, a number of call-ups to the NHL St. Louis Blues, including the head coach, Drew Bannister.

“Almost half the [opening-day] roster is now playing meaningful minutes in St. Louis,” Costa said. “That part of the connection is really positive. It’s a little challenging that we don’t control the product, but at the end of the day, we’re controlling the experience. And the Blues have done a good job sending us a team that’s exciting.”

Indeed, center Adam Gaudette leads the entire AHL in goals scored, and the team, in general, has been high-scoring and fun to watch, Costa added. The team also ranks third in the league in percentage to capacity, meaning the percentage of total seats in the arena that are sold each night.

“That’s a real barometer for our success, and it’s probably creating some urgency and demand in the marketplace,” he said. “Our building size is perfect for the American Hockey League market. We see the dichotomy in Hartford. They’ve got a big building, and they’ve done a nice job this year; they’ve taken a look at what we’re doing in Springfield and adopted some best practices that we do here. And that’s helped their attendance. But they’ve got a 15,000-seat building, and it’s not as easy to create the atmosphere.”

An energetic fan experience, robust community support, quantifiable economic impact, and soaring ticket sales — that’s a recipe for success for any hockey team, whether it makes the playoffs or not.

Autos

Change of Direction

A growing number of consumers across the U.S. are finding themselves upside down on their car loans as the used-vehicle market continues to stabilize and used values dwindle, according to the latest Edmunds Used Vehicle Report. Among the findings:

• Used-car values continue on a downward trend. The average transaction price (ATP) for all used vehicles in the fourth quarter of 2023 dipped to $28,371, a 4.4% decrease from $29,690 in Q4 2022.

• Trade-ins with negative equity are on the rise, as 20.4% of new vehicle sales with a trade-in had negative equity in Q4 2023 — the highest in two years — compared to 17.7% in Q4 2022 and 14.9% in Q4 2021.

• Consumers who are upside down on their auto loans owe more than ever before. The average amount owed on upside-down loans climbed to a record high of $6,064 in Q4 2023, compared to $5,347 in Q4 2022 and $4,143 in Q4 2021.

“A storm is brewing in the used market as incentives and inventory continue to trickle back into the new-vehicle market,” said Ivan Drury, Edmunds’ director of insights. “With demand for near-new vehicles on the decline, used-car values are depreciating similarly to the way they did before the pandemic, and negative equity is rearing its ugly head.”

Edmunds analysts note that consumers who paid above MSRP for a new vehicle during the pandemic are the most vulnerable to falling underwater on their car loans because their newer tradeins are the most susceptible to dramatic decreases in value.

According to Edmunds data, one- and two-year-old vehicles are experiencing the most significant drops in value compared to older used vehicles. Compared to Q3 2022 (when used vehicle values were at their peak), Edmunds data reveals:

• The ATP for one-year-old vehicles in Q4 2023 dropped to $38,720, a $6,763 decrease;

• The ATP for two-year-old vehicles dropped to $32,583, a $3,294 decrease; and

• The ATP for 10-year-old vehicles dropped to $12,447, a $1,304 decrease.

“During the last few years, consumers could jump into new-car loans, and their tradeins were shielded from negative equity because some dealers, desperate for used inventory, were willing to pay near original purchase prices,” Drury said. “These days, consumers need to be more careful — especially if they’re trading in newer vehicles — because near-new cars are being hit the hardest by depreciation.”

Although a downturn in used values is negatively affecting a growing share of new-car owners, Edmunds analysts note that there’s a bright spot for car shoppers with bigger budgets. In an analysis of ATPs of used vehicles up to three years old compared to ATPs for new vehicles, large luxury cars offered an average discount of $48,111 — the greatest dollar savings across all vehicle segments — with new vehicles going for $118,309 compared to $70,198 for used. Large mainstream SUVs also offered a notable average discount of $19,966, with new vehicles going for $76,131 compared to $56,164 for used.

“If you want to save big on used versus new, you still have to be willing to spend big,” said Joseph Yoon, Edmunds’ consumer-insights analyst. “Unfortunately, the most price-sensitive consumers seeking affordable transportation will have a much harder time finding discounts because the supply of older used vehicles is still pretty restricted.”

Looking forward, Edmunds analysts caution that a number of factors influencing used-vehicle prices will make trade-in values increasingly difficult to predict heading into 2024.

“As near-new vehicles sit on dealer lots for longer periods of time and automaker incentive programs continue to change dramatically month to month, dealers will likely be hedging their bets against value reductions as they manage their inventory,” Drury said.

Toward the end of 2023, Edmunds experts issued a number of predictions for the vehicle-sales industry, with 15.7 million new cars to be sold in 2024, a 1% increase from the estimate of 15.5 million new vehicle sales in 2023. Electric-vehicle (EV) market share is expected to tick slightly higher to 8% of total new vehicle sales in 2024, up from 6.9% in 2023.

Still, hybrids remains the more comfortable choice for the majority of Americans seeking electrified options right now. According to Edmunds data, hybrid market share increased to 9.7% in November 2023 from 4.9% the year prior.

Healthcare News

Breathing a Little Easier

About 3.4 million children and 13.6 million adults in the U.S. have been diagnosed with what’s known as immunoglobulin E-mediated (or IgE-mediated) food allergy, causing reactions ranging from mild to moderate (including hives and swelling) to severe and life-threatening, such as anaphylaxis.

More than 40% of children and more than half of adults with food allergies have experienced a severe reaction at least once, and it is estimated that food-related anaphylaxis results in 30,000 medical events treated in emergency rooms in the U.S. each year.

That’s why so many are encouraged by the U.S. Food and Drug Administration’s (FDA) approval of Xolair (omalizumab) injection for immunoglobulin E-mediated food allergy in certain adults and children 1 year or older for the reduction of allergic reactions that may occur with accidental exposure to one or more foods.

Xolair was originally approved in 2003 for the treatment of moderate to severe persistent allergic asthma in certain patients.

“This newly approved use for Xolair will provide a treatment option to reduce the risk of harmful allergic reactions among certain patients with IgE-mediated food allergies,” said Dr. Kelly Stone, associate director of the Division of Pulmonology, Allergy, and Critical Care in the FDA’s Center for Drug Evaluation and Research. “While it will not eliminate food allergies or allow patients to consume food allergens freely, its repeated use will help reduce the health impact if accidental exposure occurs.”

According to the Centers for Disease Control and Prevention, almost 6% of people in the U.S. in 2021 had a food allergy, and exposure to the particular food (or foods) to which they are allergic can lead to potentially life-threatening allergic reactions, such as anaphylaxis.

There is currently no cure for food allergy. Current treatment requires strict avoidance of the food(s) the patient is allergic to and prompt administration of epinephrine to treat anaphylaxis should accidental exposures occur.

Palforzia (peanut allergen powder) is an oral immunotherapy product approved in patients ages 4 to 17 for the mitigation of allergic reactions, including anaphylaxis, that may occur with accidental exposure to peanuts, but its benefits are restricted to peanut allergy. Xolair is the first FDA-approved medication to reduce allergic reactions to more than one type of food after accidental exposure.

“Over the past 35 years, I have seen how debilitating food allergies can be for patients and their loved ones, as they are consumed by the fear of accidental exposure,” said Dr. Robert Wood, director of the Eudowood Division of Allergy, Immunology and Rheumatology at Johns Hopkins Children’s Center and principal investigator of the OUtMATCH study that led to FDA approval.

“While allergic reactions to exposures are common and often severe, there have been limited treatment advancements for food allergy,” he added. “The results of the OUtMATCH study showed that anti-IgE therapy could significantly reduce the occurrence of allergic reactions across multiple foods in the event of an accidental exposure.”

OUtMATCH stands for Omalizumab as Monotherapy and as Adjunct Therapy to Multi-allergen OIT in Food Allergic Children and Adults.

“Living with food allergies has a profound impact on patients and their families, causing significant stress and requiring constant vigilance,” said Dr. R. Sharon Chinthrajah, associate professor of Medicine at Stanford School of Medicine, Sean N. Parker Center for Allergy and Asthma Research, and OUtMATCH co-lead study investigator.

“The OUtMATCH study demonstrated that anti-IgE therapy increased most patients’ threshold for an allergic reaction,” she added. “This presents an important new treatment option for patients and families in its potential to reduce the risk of allergic reactions from accidental exposures they may face in day-to-day life.”

 

Caution Warranted

As noted, Xolair isn’t a cure, and patients who take it must continue to avoid foods they are allergic to. Xolair is intended for repeated use to reduce the risk of allergic reactions and is not approved for the immediate emergency treatment of allergic reactions, including anaphylaxis. There are 160 different foods that cause IgE-mediated food allergy.

Still, detailed results from the OUtMATCH study showed treatment with Xolair increased, for a majority of trial participants, the amount of peanuts, tree nuts, egg, milk, and wheat they consumed without an allergic reaction, dramatically lessening the results of accidental ingestion or cross-contamination.

Xolair is a drug (in the class of drugs called monoclonal antibodies) that binds to IgE, the antibody type that triggers allergic reactions, and blocks IgE from binding to its receptors.

Xolair’s safety and efficacy in reducing allergic reactions in subjects with food allergies was established in one multi-center, double-blind, placebo-controlled study of 168 pediatric and adult subjects who were allergic to peanut and at least two other foods, including milk, egg, wheat, cashew, hazelnut, or walnut. Researchers randomly gave subjects either Xolair or placebo treatment for 16 to 20 weeks.

The primary measure of Xolair’s efficacy was the percentage of subjects who were able to eat a single dose (600 milligrams or greater) of peanut protein (equivalent to 2.5 peanuts) without moderate to severe allergic symptoms, such as moderate to severe skin, respiratory, or gastrointestinal symptoms, at the end of the treatment course.

Of those who received Xolair, 68% (75 of 110 subjects) were able to eat the single dose of peanut protein without moderate to severe allergic symptoms, compared to 6% (3 of 55 subjects) who received placebo. Of note, however, 17% of subjects receiving Xolair had no significant change in the amount of peanut protein tolerated (they could not tolerate 100 mg or more of peanut protein). As a result, continuation of strict allergen avoidance is still necessary, despite treatment with Xolair.

The key secondary measures of efficacy were the percentage of subjects who were able to consume a single dose (1,000 milligrams or greater) of cashew, milk, or egg protein without moderate to severe allergic symptoms at the end of the treatment course. For cashew, 42% who received Xolair achieved this endpoint, compared to 3% who received placebo.

For milk, 66% who received Xolair achieved this endpoint, compared to 11% who received placebo. For egg, 67% who received Xolair achieved this endpoint, compared to none of the 19 who received placebo. As a result, Xolair treatment is approved for certain patients with one or more IgE-mediated food allergies.

 

Optimistic Outlook

In the U.S., Genentech and Novartis Pharmaceuticals Corp. have worked together to develop and co-promote Xolair.

“Xolair offers patients and families an important new treatment option that can help redefine the way food allergies are managed and reduce the often-serious allergic reactions that can result from exposure to food allergens,” said Dr. Levi Garraway, Genentech’s chief medical officer and head of Global Product Development. “We look forward to bringing this treatment to the food-allergy community who have long awaited an advancement.”

Other allergy experts are equally hopeful.

“As more and more people are affected by food allergies, the need for a new approach to help prevent serious and often life-threatening allergic reactions and emergencies is critical,” said Sung Poblete, CEO of Food Allergy Research and Education. “As someone with food allergies, I know firsthand the significant impact they can have on people and their loved ones, and I share in the community’s excitement for this approval.”

Kenneth Mendez, president and CEO of the Asthma and Allergy Foundation of America, added that “the stress of living with food allergies can weigh heavily on people and their families, particularly when navigating events like children’s birthday parties, school lunches, and holiday dinners with friends and family. Given the growing prevalence of food allergies, this news offers hope to the many children and adults who may benefit from a new way to help manage their food allergies.”

Women in Businesss

Navigating the Process

By Jennifer Sharrow, Esq.

 

Women- and minority-owned businesses play a vital role in our local economies. They also play a larger role within communities in general — they serve as gathering places, education centers, and inspiration for future generations of entrepreneurs.

But, much like they represent our community, often largely by reason of the makeup of their ownership, they face challenges of historic and continuing discrimination. This can result in issues with access to capital, less favorable terms in negotiating contracts, and challenges finding suitable office or commercial spaces.

Formal certification as a woman- and/or minority-owned business can help alleviate some of those burdens. There are a number of different organizations that provide this certification. The state of Massachusetts has the Supplier Diversity Office; the U.S. Small Business Administration has the 8(a) Business Development Program and the Women-owned Small Business Federal Contract Program; and there are a number of private groups that issue certifications and provide other support, such as the Women’s Business Enterprise National Council and the National Minority Supplier Development Council.

Jennifer Sharrow

Jennifer Sharrow

“Our women- and minority-owned businesses are already proud of their accomplishments, and now more than ever they deserve to celebrate their status.”

Getting certified brings new opportunities from federal agencies, state and local governments, and certain large corporations, who often designate a percentage of contracts for certified women- and minority-owned small businesses. Certification may open up access to exclusive networking, training, and educational programs for business owners. Certification may also increase eligibility for loans, grants, and programs specifically designated for certified entrepreneurs, such as management and technical-assistance programs.

All certification programs contain similar requirements, and if you’re an owner looking to get certified, you will want to start gathering information about the business, information about you, and information about the ways that you lead the business.

 

The Business

This will include standard documentation that the business is legally operating in good standing. Typical documents submitted about the business include formation documents filed with the secretary of State, governing documents such as the bylaws, financial records, and copies of lease agreements and customer contracts.

It is possible for a newly formed business to get certified, and where certain documentation is unavailable, such as tax returns, the certifying program will generally accept replacement documentation or narrative answers about the business operations.

 

You as an Owner

This will include proof of ownership of the business, such as stock certificates or the operating agreement, showing that the business is at least 51% women- or minority-owned. Additionally, the owner will need to submit personal information in the form of a photo ID, evidence of citizenship, and a résumé.

 

How You Manage the Business

This is very important. The certifications generally require not just 51% ownership, but also that the women and minority owners exert substantial control over the operations of the business. These aren’t programs for propping up a token leader, but instead for acknowledging those who have had to run their business while jumping over additional hurdles due to their race, gender, ethnicity, or other diverse class status.

Evidence for this often takes the form of answering a series of questions on who has the power to make financial decisions; take charge of bidding, negotiation, and signing of contracts; supervise employees, and manage the office.

 

What’s Next

Most programs will involve back-and-forth communication with the program certifiers, and for the Massachusetts Supplier Diversity Office, an investigator is assigned after submission of the application for verification and additional information gathering on the business.

Once approved, in addition to taking advantage of the benefits offered through the programs, the certification gives bragging rights. Our women- and minority-owned businesses are already proud of their accomplishments, and now more than ever they deserve to celebrate their status. A formal certification will only further benefit the business, and when they grow, we all reap the rewards.

 

Jennifer Sharrow is an associate with the law firm Bacon Wilson, P.C. in the Corporate Department, and is licensed to practice law in both Massachusetts and New Hampshire; (413) 781-0560; [email protected]

Special Coverage Sports & Leisure

Course Correction

Melissa Aitken

Melissa Aitken says the surge in the sport, and business, of golf enjoyed during COVID continues four years later.

 

Golfers, regardless of their skill level, know the importance of getting off to a good start.

Indeed, often — but not always, obviously — the first few holes, and even the first few shots, will set the tone for an entire round.

And when it comes to the business of golf, and a specific season, the same is generally true. Usually — but, again, not always — a good start can pave the way to a solid year.

And in recent years, with winters ending early, area courses, especially those with the desire and the means to open before the grass starts growing in earnest, have been able to get off to great starts.

“We’ve had some early springs, and this one is even earlier, and that has helped a lot of courses; for most, this is bonus time,” said Jesse Menachem, executive director and CEO of the Massachusetts Golf Assoc. (MGA). For decades, he noted, players in this area set their watches to Master’s weekend (mid-April) for when to get the clubs out of the cellar and start hitting balls; in recent years, they’ve had to recalibrate and start in mid-March.

But fast starts in the spring, and even the late winter, are not the only things going right for a golf industry that was in many ways on the ropes in the years leading up to the pandemic. Indeed, a surge that resulted from COVID, when there was little else that people could do for exercise and socialization — they couldn’t even play tennis — has had real staying power, said Menachem and others we spoke with, with the MGA’s leader noting a 1% increase in the total number of rounds played last year. That’s a modest hike, to be sure, but the needle is still moving in the right direction.

Bobby Downs, head professional at the Country Club of Wilbraham, said the upswing that started during COVID has continued and even accelerated in some respects, with membership as high as it has been in many years.

“We could take in a few more people, but we’re at a point, just under 400, where we’re very satisfied with the number we have here,” he said, noting this number would have been a pipe dream just five years ago.

“We’ve had some early springs, and this one is even earlier, and that has helped a lot of courses; for most, this is bonus time.”

Melissa Aitken, CEO of the Country Club of Pittsfield, a Donald Ross course that can trace its roots to 1897, cited similar momentum.

“Our club is doing tremendously well,” she said. “We’ve seen a surge in membership, and last year our membership count was the highest it has been since 2008. Post-COVID, we’ve seen an increase of 21% in our membership level. Every year, more and more people are inquiring despite the dues increases that have been necessary since COVID changed the world.” 

Other factors benefiting the industry include everything from demographics — Baby Boomers are retiring in large numbers, and many are looking for things to do — to the younger generations embracing the game in some form (maybe not 18 holes every Saturday, but nine holes here and there and an hour of practice), to remote work schedules, which make it slightly easier to get out for a round than being in the office five days a week.

Tom Baron

Tom Baron says the Topgolf simulators at MGM Springfield have benefited from the recent surge in interest in the sport.

And these factors are benefiting not only courses, but other components of this business as well, from retail stores to the growing number of facilities with golf simulators; from driving ranges to mini-golf courses.

Dave DiRico, the mostly retired owner of Dave DiRico’s Golf in West Springfield and a former club pro, can speak to all aspects of the business and the current trends. He told BusinessWest that his simulators are booked solid in the winter months (not so much when people can play for real), and that those who took up the game during COVID or returned to it are sticking with it — and buying new equipment while they’re at it.

He’s also seeing and hearing that tee times have been nearly impossible to get in these early days of spring (and more difficult to get in general) and that private courses are at capacity and, in some cases, even have waiting lists.

“I see the game in a very healthy place,” he said. “The golf courses are busy, and the membership in most places is full — or, if they’re not full, they’re nearly full. Young people are getting into the game, and they’re staying with it. The signs are all very positive.”

All this is a far cry from where things were in the years leading up the pandemic. What was a struggling business now has a good lie, as they say in this sport, and it is looking to take full advantage and do some scoring. For this issue and its focus on sports and leisure, we talked to representatives of many facets of the golf business about how the sport has rebounded and why they believe the good times will continue.

 

Out of the Rough

Tom Baron, senior manager of Food & Beverage at MGM Springfield, who oversees the Topgolf facility on the property, told BusinessWest that the simulators there can provide users with a seemingly endless stream of information to digest and analyze as they work to improve their games.

“They instantly give you the ball’s spin rate, the clubhead speed, whether the clubface was open or closed, the ball speed, the arc … it’s amazing,” he said.

Meanwhile, these simulators can enable users to play some of most renowned courses in the world, from Pebble Beach to Pinehurst No. 2 to the Old Course at St. Andrews, where they can even take a simulated walk over the famous Swilcan Bridge after hitting their drives on the 18th hole.

“I see the game in a very healthy place. The golf courses are busy, and the membership in most places is full — or, if they’re not full, they’re nearly full. Young people are getting into the game, and they’re staying with it. The signs are all very positive.”

Baron said Topgolf, which is open only on weekends, has become an increasingly popular attraction, and event space, at the casino complex, especially on Father’s Day, Master’s week (people play but also watch the tournament on the 12 TVs), and other times. It attracts players of all skill levels, from novices to those who bring their own clubs — and even their own golf shoes.

And, as noted, it enables them to work on their game while also playing courses they’ve only read about or seen on TV.

“The attention to detail on these simulators is amazing,” he said. “Like with the par 3s at Pebble Beach with the waves crashing around them — the technology makes you feel like you’re there.”

But the real surge in golf involves what’s happening at courses right here in the 413, and across the state and the country, for that matter — specifically the continuation of a rebirth that began not quite four years ago.

Indeed, while COVID was a dark time for businesses across all sectors — and it was for golf at the start as well, because courses were included in the wide state shutdown of businesses — it eventually became a blessing for the industry.

In the years leading up the pandemic, the game was suffering. Play was down across the board, at public courses and even at the most esteemed private courses, to the point where some were resorting to something they’d never done (or had to do) before — advertise on various media in the hopes of attracting more members. A few courses in the area actually closed, and others saw their existence threatened.

Dave DiRico, seen here with daughter Carrie Michael and son-in-law Drew Michael

The mostly retired Dave DiRico, seen here with daughter Carrie Michael and son-in-law Drew Michael, who now manage Dave DiRico’s Golf, says all aspects of the business have flourished recently, including retail.

“We were in a year-to-year situation,” said Downs as he recalled the years prior to COVID. “We were running on such a shoestring that we weren’t sure, at some points, if we were going to stay in existence.

“From 2005 until 2018 and 2019, you saw a steady decline in the number of rounds being played throughout the country,” he went on. “There was not a lot of new people coming into the game, and not a lot of engagement; people who had played the game when they were younger weren’t engaged anymore.”

For many, especially those of the younger generations, the game was too slow, too costly, and too time-consuming. When the pandemic hit, it was still all those things, but it was suddenly far more attractive — because there was little else to do for fun.

So many took up the game while others who had left it returned, sparking a renaissance of sorts. And while courses suffered through seemingly unending rain in 2021, oppressive heat in 2022, and an irritating pattern of rain on weekends in 2023, the arrow has continued to point up in most respects at both public and private courses.

This has been the case despite some persistent challenges that range from the workforce issues now common to virtually every sector of the economy to the rising cost of everything from fertilizer to the chicken served at the 19th hole or the club’s restaurant.

Aitken said there are many factors contributing to the growing popularity of the game — and better times for clubs like hers, everything from young people getting involved to a broad focus on fitness to families moving from larger urban centers to more rural areas like the Berkshires.

“Our membership is driven by our dual residents who join us from May to October every year, as they come back to their summer homes in the Berkshires,” she explained. “We’re primarily 65 years and over, but with COVID, many young families moved out of the city and made their way home to the Berkshires, so it’s been great to see the increase in young families not only at the club but in Berkshire County.

“I think the fitness and health-conscious mindset also plays a big part in our daily lives now, so many people are joining the club to be outdoors, get exercise, and be with their friends,” she went on. “I strive to make our club a home-away-from-home environment, and I think it’s that feeling of family and familiarity that makes our club really special in our area.”

 

Round Numbers

As for young people, while golf is still too slow for some, many are discovering the game and sticking with it, said Aitken, adding that this bodes well for the game long-term because people can play the sport into their 70s and 80s.

“I’ve seen a large increase in the interest of the younger generation,” she told BusinessWest. “My son is a freshman in high school, and they had more than 20 students try out for the golf team last year, which is higher than our town of Dalton has ever had. I think the popularity of younger golfers like Justin Thomas, Rickie Fowler, and Rory McIlroy have increased the desire for young students to try out the game of golf as well. Shows like the Netflix series Full Swing certainly don’t hurt either.”

Downs agreed, but noted that clubs must be proactive and try to bring young people into the game through youth programs, membership options, and more.

“One of the first things I did when I took over here seven years ago was get in touch with the town’s Recreation Department and try to create a good relationship with them,” he recalled. “We grew our PGA Junior League program from where there were maybe 15 kids involved to where, two years ago, there were more than 60.”

While more younger people are certainly finding the game, the current surge is essentially across the board, said those we spoke with. And it is manifesting itself into what could be called good problems to have for clubs — full membership and full tee sheets, for example — that have forced them to turn some people away.

Indeed, DiRico recalled being in his store one weekday earlier this month, talking with customers who struggled, in vain, to find a tee time at the courses that were open for business.

They will certainly have better luck as more clubs open their pro shops in the days to come, he said, but the pandemic boost has shown to be resilient thus far, enduring inflation and all that bad weather mentioned earlier.

And, as noted, the surge has trickled down to not only courses, but the many other facets of the game, including retail.

DiRico noted that, as soon as Golf Digest publishes its annual Hot List of the newest equipment, from drivers to irons to putters, good players, but also those at all levels, will come in to see and try what they’ve read about. But this annual spike has been helped by new players, and returnees, who have stuck with the game since COVID and now want to upgrade what’s in their bag.

“Over the past two or three years, there’s more golfers than ever before,” he said. “More people took up the game — spouses who had never played before, kids who never played took up the game. Now, these people have become repeat customers; those people who bought used clubs are now buying new clubs.”

That’s just one of many signs that a game that was certainly in the rough just a few years ago has found its way onto the green and, more importantly, on the path to a very solid future.

Autos Special Coverage

Drive Time

Rob Pion

Rob Pion says the customer experience has become more important in a competitive marketplace for dealers.

 

 

 

Auto dealers have seen it all over the past few years, from soaring costs for vehicles, parts, and labor to inventory shortages to a rapid rise in interest rates.

But they’ve adjusted and adapted, they say — and so have consumers.

“We’re still doing all right. There still seems to be plenty of traffic and activity out there,” said Rob Pion, general manager of Bob Pion Buick GMC in Chicopee. “I would say there was a period last year where people really started to get rate-conscious, but that has passed to some extent. We’ve seen rates start to come down as well as people just kind of accepting it. I mean, it’s not our rate; the Fed sets the rate.”

Despite those concerns, Pion added, “2023 was a great year for us. GMC’s got a couple new products and redesigns coming out, and Buick’s got a number of redesigns coming out. We’re going to have almost a completely new set of models by this time next year. So there’s a lot happening. The used-car market has somewhat stabilized, too, and think that’s going to continue to stabilize throughout ’24. But right now, the public still seems to be out there buying and looking for vehicles.”

Especially on the new-car side, “everything’s kind of back to where things were,” said Mike Filomeno, general manager of Marcotte Ford. “The inventories are really good; products are coming in quickly. Prices are still up there, though, based on supply and demand.”

Manufacturers recognize the dual crunch of rising costs and rising interest rates, however, said Mike Marcotte, president of the dealership. “When interest rates rose last year, Ford started putting programs on the new vehicles again, like the 1.9% or lower interest rates that help with the financial changes going on. The market is definitely starting to react to that.”

Pion has seen similar moves. “Throughout the year — and it’s still continuing — GM has had some aggressive financing rates out there. We’re not seeing the big rebates of years past, but depending on credit approvals, we’ve seen 3.9%, 2.9%, they even went down to 0.9% for a little bit for 36 months. So there has been some help from the factory on that side of things. Not the big cash rebates that we saw in years past, but certainly interest-rate relief.”

Carla Cosenzi, president of TommyCar Auto Group, said business has been strong, and she’s seeing positive trends across her family of six dealerships.

“We’re not seeing the big rebates of years past, but depending on credit approvals, we’ve seen 3.9%, 2.9%, they even went down to 0.9% for a little bit for 36 months.”

“Despite inflation affecting costs of parts and services, consumers understand the situation,” she told BusinessWest. “Manufacturers are offering more aggressive lease incentives, which our customers are taking advantage of, leading to increased business. Certain manufacturers like Volkswagen, Nissan, and Hyundai are also offering 0% financing to consumers.”

That’s in addition to TommyCar’s internal loyalty program, which allows customers to earn up to 15% back on every dollar spent in the service department, which can be used toward their next vehicle purchase.

Meanwhile, “our inventory levels for both new and used vehicles are returning to normal,” Cosenzi noted. “We’ve seen an increase in our used inventory levels, primarily due to steady trade-ins and our aggressive buy-back offers, which have helped us maintain a steady supply of used cars. We’re optimistic about the year ahead.”

 

Back in Stock

Marcotte said his dealership, like many others, dipped to around half of normal inventory in the wake of the pandemic. “But now we’re back to good levels. I’m so glad we can offer gas, diesel, hybrid, and now electric vehicles, which are 8% of the market right now. We’re in every segment.”

Used-car inventories were one of the biggest stories in auto sales across the U.S. over the past few years, as shortages led to soaring values. That situation has stabilized (not necessarily to car owners’ benefit; see story on page 22), but dealers are breathing easier when it comes to what they can put on their lots.

“We’re a big Ford certified pre-owned dealership,” Filomeno said, “and there’s still demand for a good used car out there. A lot of people have been holding on to their cars for the last five years and repairing them because there wasn’t a vehicle for them to buy, so now they’re trying to trade those vehicles in.”

Marcotte Ford’s mobile service vans

Marcotte Ford’s mobile service vans have been a popular customer perk.

Pion agreed, noting that inventory has rebounded, for both new and used vehicles, and across the spectrum, from cars to SUVs to trucks.

“Some of the specialty trucks, especially the heavy-duty trucks, things of that nature, are still difficult to get. It could be anywhere from 12 weeks to 8 months to get it. But people have also become a little more accustomed to that today, too. They don’t expect things tomorrow. They kind of know what it’s like, so they’re willing to wait a little longer.

“Specific trucks are still hard to get,” he went on. “If you come in here and you want a black one with a black interior with the 22-inch wheels with this type of engine … that could still be a hard truck to get. If you came in here and said, ‘hey, Rob, I want a pickup truck. I don’t need to have a big engine, I’m going to use it mostly for my family, some landscaping on the weekends, just around the house’ … I have that. So that purchaser who isn’t incredibly specific about their needs can walk in and be serviced pretty quickly. But that business owner that only wants the white truck for their company? That can be tough.”

The used-car market has continued to favor sellers, Pion added, “and I think it’s created a desire in some people to keep their vehicles longer. In the service department, we definitely see larger repair bills than we have in the past because people are keeping their vehicles longer.”

Another big shift in auto sales continues to be the proliferation of electric vehicles (EVs), a trend that TommyCar has embraced.

“We’ve been a strong electric-vehicle dealer and continue to be one of the top electric-vehicle dealers,” Cosenzi said. “Electric vehicles are more affordable than ever, thanks to federal and state rebates, along with manufacturer incentives.”

While some new EVs, like the Volvo EX90 and EX30 models, require pre-orders due to their popularity and limited availability, others can easily be found on lots, including the Volkswagen ID.4, Hyundai Ioniq 5 and 6, and Nissan Ariya.

“Once people are in the EVs, they’re going to buy another EV. I love the EV. That’s my next purchase.”

Marcotte Ford boasts three EVs — the Mach-E, the F-150 Lightning, and the E-Transit — and “they’re bringing a different shopper than we normally see, with different trade-ins. So it’s bringing a new face, a new customer, into the dealership,” Marcotte said. This evolution is also why the dealership installed four high-speed EV chargers on its lot last year.

“We see people from all over New England coming through here on the weekends. They’ll charge up before going skiing,” he said. “Our employees, if they buy, can charge right here. Customers can come here to charge.”

Marcotte said EV adoption is still increasing, but not as quickly as before, and Ford has changed its production level based on that trend, but the company still envisions a strong future for electrics.

Carla Cosenzi

Carla Cosenzi says interest-rate incentives, the return of healthy inventory levels, and solid options in electric vehicles have all boosted sales.

“Once people are in the EVs, they’re going to buy another EV. I love the EV. That’s my next purchase,” he told BusinessWest, noting that some drivers are more comfortable driving hybrid vehicles first, and many of those will eventually move to all-electric as well. “So it’s good we can offer every option to customers.”

Many drivers, he added, are waiting to feel more confident about charging stations becoming more widespread. “So once there’s more infrastructure, I think that anxiety will go away a little bit.”

Whether they’re buying electric, hybrid, or traditional vehicles, today’s drivers tend to be interested in certain bells and whistles, Cosenzi said.

“Customers are seeking vehicles with advanced high-tech features such as adaptive cruise control, lane-keeping assist, automatic emergency braking, large touchscreens, smartphone integration, and voice recognition,” she noted. “These trends reflect a desire for practical, safe, convenient, and sustainable vehicles with the latest technology.”

 

Out and About

Still, at the end of the day, customers still appreciate a positive experience when purchasing a vehicle, Pion said.

“These brands mean everything to us,” he said, noting that he’s now the only Buick dealership within an hour’s drive. “I just hope that we can offer an experience where people want to be here and be a part of the family. That’s how we try to treat everybody and differentiate ourselves. I try to meet and talk to as many of my customers throughout the day as I can because it’s important to me.”

Marcotte agreed the customer experience is critical. One intriguing development at his dealership has been the introduction of five mobile service vehicles that will drive to a home or business and service a car on the spot.

“It’s bringing the convenience to the customer, and we know time is so valuable, and want to get them up and running,” Marcotte said, noting that the program has been a positive for Ford. “It’s a whole brand differentiator, and not all manufacturers are up on this. So we keep focusing on the guest experience, giving them every option, and now you can be at your home while we do the oil change, or keep your business up and running. We’ve had really great feedback from the customers.”

Healthcare News Special Coverage

A Blooming Challenge

By David Robertson, MD, MPH, MBA

Spring is a season of rebirth and rejuvenation, with flowers blooming and the world around us turning from brown to green. However, for many area residents, this beautiful transformation comes with a less-welcome companion, with Springfield consistently ranking as one of the worst cities in the country for allergies and asthma.

This year, the warm winter that just came to an end is set to extend the allergy season, bringing about an early and possibly more intense onset of symptoms for allergy sufferers.

 

The Warm Winter Effect

Typically, cold winters help delay the start of the allergy season by keeping plants dormant and the ground frozen longer. A warmer winter can lead to an earlier thawing and activation of outdoor molds in the soil. This early activity, combined with spring rains, means that outdoor mold spores are already circulating, ready to trigger allergy symptoms. With tree pollen following closely behind, residents may find themselves in the midst of a particularly challenging allergy season.

 

Understanding Allergies and Asthma

Allergies occur when the immune system overreacts to substances in the environment, known as allergens, which are harmless to most people. These can include tree, grass, and weed pollens; molds; animal danders; and dust mites. When these allergens are inhaled or come into contact with the skin, they can cause symptoms such as sneezing, itching, runny nose, and watery eyes.

“Managing allergies and asthma requires a multifaceted approach. The three basic strategies for dealing with environmental allergens are avoidance, medications, and allergy immunotherapy.”

For some, allergies can also exacerbate asthma, a condition characterized by inflammation and narrowing of the airways in the lungs, leading to wheezing, shortness of breath, and coughing. Asthma can be triggered by allergens as well as changes in the weather, making the spring season particularly challenging for individuals with both allergies and asthma.

 

Strategies for Relief

Managing allergies and asthma requires a multifaceted approach. The three basic strategies for dealing with environmental allergens are avoidance, medications, and allergy immunotherapy.

The first line of defense is to minimize exposure to allergens. This can include staying indoors on days when pollen counts are high, using air purifiers at home, and changing clothes and rinsing off after time spent outside. Some people also find wearing masks or even protective eyewear helpful, particularly with activities that may increase allergen exposure, like cutting the grass and gardening.

Many over-the-counter (OTC) and prescription medications can help manage symptoms of allergies and asthma. Antihistamines, decongestants, nasal sprays, and eye drops are widely used to alleviate allergy symptoms, while asthma sufferers often use prescription inhalers to control their symptoms. However, choosing the right medication can be daunting due to the vast array of options available.

For those with severe allergies, allergy immunotherapy, which includes allergy shots and sublingual tablets, may be an option. This long-term treatment gradually desensitizes the body to specific allergens, potentially providing lasting relief.

 

Navigating Treatment Options

While many effective treatments are available over the counter, selecting the right product can be challenging without professional guidance.

In studies, nasal steroid sprays like Flonase or Nasacort are the most effective family of medicines for helping with congestion, sneezing, and post-nasal drip, but many people do not like using them. They may not be right for everyone, particularly people prone to nosebleeds or with glaucoma or cataracts.

Oral antihistamines, like Allegra, Claritin, or Zyrtec, can help with sneezing and itching, and these new antihistamines are not supposed to cause drowsiness, though everyone’s body is different. Antihistamine eye drops can help with itchy, watery, or swollen eyes, but can also cause or worsen dry eyes.

Oral decongestants can provide temporary relief of sinus pressure, but can also cause increased blood pressure and insomnia, so we generally recommend minimizing these medications. Nasal decongestant sprays like Afrin can provide temporary relief of congestion, but should not be used for more than two or three days in a row because they can cause increased congestion.

All of these medicines are available in less expensive generic forms, which most people find equally effective.

Given the number of treatment options and potential side effects for some people, it may beneficial to consult with a healthcare provider or an allergist to develop a personalized treatment plan. If you already have a treatment strategy that works for you and your family, now may be a good time to get a few boxes of your preferred medicine — in the last few years, there have been occasional shortages at the peak of allergy season. But leave enough for your neighbors!

 

The Road Ahead

As Springfield and the surrounding region brace for a longer allergy season, staying informed and proactive in dealing with allergens will be crucial for those looking to enjoy the spring while keeping their symptoms in check.

By understanding the triggers, using effective management strategies, and seeking professional guidance when necessary, allergy sufferers should be able to navigate the challenges of spring allergies and asthma with increased confidence.

 

Dr. David Robertson is an allergist and clinical immunologist and owner of Western Massachusetts Allergy, LLC in Springfield.

Special Coverage Women in Businesss

Driving Ambition

Alex Balise

Alex Balise

 

Alex Balise always thought she would get involved in the family business.

She just thought that would happen when she was maybe 40, not in her mid-20s, as things turned out.

But since they did turn out that way (and we’ll go back and explain way later), she is now eight years into what has become an intriguing and wide-ranging career, one that has her engaged in everything from cars — the family business is Balise Motor Sales — to car washes; from two laundromats (one in Springfield and the other on the Cape) to whatever might come next for this 105-year-old enterprise.

Indeed, Balise, 36, representing the fourth generation of the family to assume leadership roles with the company, recently saw her role change, or, to be more precise, expand. While she’s still director of Marketing, she is now also director of Corporate Strategy, which means she will play a large role in helping to shape what might come next.

“I’ve been doing more … projects,” she said, being intentionally vague. “I’ve been very involved in the car washes, and that’s been a rapid expansion, and we’re also looking at some other business opportunities that we haven’t done before.”

While doing that, she is still leading the marketing efforts for the Balise company, which has dealerships in the 413, on the Cape, and in Rhode Island; car washes in Western Mass. and Connecticut; five collision centers; and that aforementioned laundromat in Springfield’s South End.

“We’re doing a lot to highlight our people in the ads recently, and that makes sense. After all, they’re the people who make Balise … Balise. Our teams are who make the difference, so why not have them be the face?”

This a wide-ranging assignment, one that keeps a staff of six (with some help from a few agencies) busy, and includes ad creation, media buying, social media, website content, and determining if, how, and to what degree the company will honor the myriad requests it receives for support from area nonprofits, a difficult assignment because, as she put it, “I can’t think of a single thing that came in that wasn’t a good cause; they’re all good.”

For many years, marketing at Balise was the purview, if you will, of her late uncle Mike, who succumbed to stomach cancer in 2015 and was named a BusinessWest Difference Maker posthumously in 2016. He was the face of the company, she acknowledged, adding that she has resisted any and all efforts to become the new ‘face,’ noting that “I don’t have the personality for it.”

Instead, she has led efforts to make the company’s employees the collective new face, with ads featuring them in many different roles.

“We’re doing a lot to highlight our people in the ads recently, and that makes sense,” she said. “After all, they’re the people who make Balise … Balise. Our teams are who make the difference, so why not have them be the face?”

Meanwhile, she is carrying on her uncle’s tradition of getting involved in the community, especially in the broad realm of education.

Alex Balise is carrying on her uncle Mike Balise’s tradition

Alex Balise is carrying on her uncle Mike Balise’s tradition of buying coats for students at Springfield’s Homer Street School, now the Swan School.

Indeed, just as Mike did for several years, she reads in the classroom for Link to Libraries at the recently opened Swan School, a replacement for Homer Street School, which was sponsored by the Balise company for many years.

She also carries on another of Mike’s traditions — buying winter coats for students at the school — and takes it to another level with some serious shopping for deals, stretching the allotted dollars and using the savings to buy hats and other accessories.

“Costco will have these deals — ‘spend this much and get this much off,’” she explained. “So I’ll buy them in buckets so that we get the most of the discount, and then I’ll use what we saved with the discount to buy the extra things, like hats and gloves. There are definitely some things that Mike started that we’re happy to continue.”

And while doing all that, she’s also raising two young children, son Connor, 5, and daughter Emma, 3. It’s a complicated and delicate balancing act, one that she discussed, along with many other topics, in a wide-ranging interview with BusinessWest for this issue and its focus on women in business.

 

Drive Time

One of the better perks for those in the auto-sales business — even those in charge of marketing and, now, corporate strategy — is being able to drive a demo.

And for Balise, the car of choice — and there is a lot to choose from in an auto group that sells several different makes — is the Toyota Crown, a sporty hybrid sedan. Yes, a sedan. Even with two young children, she’ll leave the SUVs for others to drive.

“If we have the opportunity to have more focused donations that have a bigger impact on the organizations that we’re helping, that’s the direction we’ve decided to take.”

Although this sedan doesn’t look much like anything else on the road.

“I’ve never had more people ask me, ‘what is that you’re driving?’” she said. “Because it is a little different.”

Balise spends a considerable amount of time in whichever Crown she’s driving at the moment — she doesn’t keep them past 5,000 miles — splitting her days between the 413, Rhode Island, and the Cape. While driving, she’s usually listening to audiobooks (she likes both fiction and nonfiction and is currently ‘rereading’ the Harry Potter books) and thinking about all the many balls she’s keeping in the air at present.

All this wasn’t exactly where she pictured herself at this stage of her life and career, but there have been some, well, unexpected turns.

Like most who grew up around the car business, Balise spent summers and school breaks working in various jobs at dealerships. She recalls working in the parts department, calling customers to tell them their appointments were coming up, and even handling paperwork created by the federal government’s infamous Cash for Clunkers program designed to fuel auto sales in the wake of the Great Recession.

But she wasn’t thinking about making this a career.

Alex Balise meets some residents of the Zoo in Forest Park

Alex Balise meets some residents of the Zoo in Forest Park after the company wrapped a vehicle and donated it to the zoo for its educational programs.

Instead, while earning her undergraduate degree at Colgate University, she was thinking about teaching and then working in the broad realm of education policy.

But she graduated into a tough job market in 2009 and eventually moved to Boston with her husband, Trevor McEwen, who did manage to find work. She eventually secured some herself, working for a student health-insurance brokerage and consulting firm for three and a half years.

She learned a lot about business in that role, but decided she needed to further that education and earned an MBA, with a concentration in marketing, at Babson College. With that degree, she sought work in education consulting and hospital operations, but “couldn’t find anything I loved.”

Meanwhile, Balise Motor Sales was opening another car wash in West Springfield, and her father, Jeb, its CEO, asked her to run some pro formas and work on the project.

“That was really interesting — I didn’t know anything about car washes, so I learned a lot there,” she said, adding that she spent most of her time on the Cape, where the company opened its first such facility.

To make a long story shorter, that learning experience would be the start of her career with the company, she said, adding that she moved on to a different project, the opening of a Kia store in West Springfield in 2016 after the company was awarded that franchise.

And during that project, Balise’s vice president of Marketing retired, and Alex was asked by then-President Bill Peffer to take over that broad realm.

She did, but while doing so, she became a hybrid worker long before that phrase came to be, working at her home in Framingham two or three days a week and driving to West Springfield the others.

“My father didn’t love that idea — he felt that a manager should be in the office every day,” she recalled. “He said, ‘how can I manage these people if I wasn’t there every day?’ But I decided to do it and see if we could make it work. And we did.”

 

To a Higher Gear

Balise eventually moved back to this area in 2018, putting her further away from the company’s dealerships in Rhode Island and on the Cape, but in a better place overall to oversee marketing for a steadily growing portfolio of auto-related businesses.

And some not auto-related.

Balise said the laundries, operating under the name Love Your Laundry, were her father’s idea, and the Springfield facility, right behind the company’s Mazda dealership, was seen as a way to help the residents of Springfield’s South End.

“It’s not something that we’re planning to blow up and have 25 locations, like the car washes, but if there are opportunities … we’ll see where it goes,” she said, adding that she has plenty of other things on her plate, especially the duties that come with being director of Corporate Strategy.

Whatever the title on the business card might be, Balise said she will always be heavily involved in the community. In fact, opportunities to do so comprised one of the larger reasons why she joined and then stayed with the company.

“I felt I could make a bigger impact through the family business than I could on my own if I worked somewhere else,” she told BusinessWest, adding this impact comes in many different forms.

One of them is playing a lead role in reviewing requests for support from the area’s legion of nonprofits and deciding which directions the Balise company’s philanthropic efforts will take.

It’s a huge responsibility and one she takes quite seriously.

“Having to say no is the worst — it’s tough,” she said, adding quickly that it’s even harder to say no when Balise doesn’t have guidelines for its giving.

So the company — more specifically, her team — created some, addressing everything from areas of focus, such as youth, education, healthcare delivery, and civic and community development, to how to make the most impact.

“In talking about it and in looking at what we’ve supported historically and where we’ve been able to have the biggest impact, we thought we could say yes to $100 for several small donations and have small impacts for some, or … we could refine our guidelines and make sure that, where we’re donating, we have a bigger impact that’s going to have a lasting result in the community.

“So instead of sponsoring a golf tournament or a gala, we want to actually sponsor the new computers or building a new classroom or medical deliveries, as opposed to the 5Ks to raise money. They’re all important, and we need all of those to fundraise, but if we have the opportunity to have more focused donations that have a bigger impact on the organizations that we’re helping, that’s the direction we’ve decided to take.”

Meanwhile, as noted, she is out in the community herself. In addition to reading at Swan School, she’s a corporator at Square One (the company also sponsors a classroom there), and, in the Providence market, she helped wrap presents to be given to patients at Hasbro Children’s Hospital, an initiative that involved many from the company.

While doing all that, she also saves large amounts of time for family, part of the balancing act that is part and parcel of being a woman (and, especially, a manager) in business today.

“It’s a lot, and it’s hard,” Balise acknowledged. “I’m lucky that I have a great team at work, and I have family nearby that can help pick up some days.

“When you have two young kids and you work, there is no balance. Basically, when I’m not working, I’m focused on my kids and my family, and we try to fit in as much as we can and have dinner together.”

Cannabis Special Coverage

Expanding Their Vision

Co-owners Chris Vianello, Rich Rainone, and Keshawn Warner.

Co-owners Chris Vianello, Rich Rainone, and Keshawn Warner.
Photo by Savanna SLUSA Productions for Dazed Cannabis

 

Chris Vianello said he and his partners at Dazed Cannabis never intended to be the first player on the scene. In fact, their first dispensary in Holyoke, which opened in 2021, was that city’s fourth.

“We were never the only game in town. That’s not our model. If our only claim to fame is that we’re the only game in town, that’s not a sustainable business practice,” Vianello said, noting that Dazed instead stresses quality products and its friendly but funky vibe. “We anticipated competition going into this, especially because Holyoke is not a limited-license jurisdiction.”

The model has worked. Not only has the Holyoke shop has survived a raft of competition, but Dazed co-owners Vianello, Rich Rainone, and Keshawn Warner have opened two stores since then: in New York City in 2023 (first as a pop-up shop in April and then a permanent storefront in November) and, just last month, in Monson, where Dazed is currently the only cannabis game in town.

That store, where the Magic Lantern strip club operated for more than a half-century before closing in 2022, honors the location’s history by keeping a small stage and dancer’s pole as part of the décor.

Rainone told the Cannabis Business Times recently that the first 90 days after a dispensary’s opening are the most turbulent. The first month is all about establishing operating procedures and employee routines, the second about fixing the challenges of the first 30 days, and the third month about putting it all together and excelling.

He told the publication that Dazed is a “fun party brand,” with visitors encountering a “meet and greet” before they get to security, and the environment inside the shop characterized by music playing and a pink-dominated color scheme that extends to all three dispensaries.

When asked why the team chose each location, Vianello told BusinessWest they appeal in different ways.

“We were never the only game in town. That’s not our model. If our only claim to fame is that we’re the only game in town, that’s not a sustainable business practice.”

“You try to find the balance between what’s the ideal location and what’s a doable location,” he said. “We try to straddle that balance; we don’t want to open up a dispensary just anywhere because that’s not going to work, but also we don’t want to get stuck looking for the perfect location and end up not opening anything. They’re all different in where the traffic is coming from and how we attract different folks to different stores.”

At a time when competition is fierce and some stores have actually closed in Massachusetts, Dazed’s focus on customer experience and steady growth has been a winner, he added.

“In 2018, 2019, you had people who were the only game in town. And that worked for those who were able to get themselves positioned to be the first in the market. They had months, even years where they were cranking as literally the only game in town.”

“We never experienced that. We were never the first,” he continued, understanding that being the first shop in Monson is still being one of nearly 400 in Massachusetts. And amid increasing competition, Vianello doesn’t intend to engage in a race to the bottom when it comes to pricing.

“We’ve seen people trying to undercut the next guy by 10 cents and create an environment where you devalue the purpose of even being there,” he explained. “Understanding that price is always part of what people consider when shopping, you still have to differentiate yourself; you have to make yourself stand out. Ideally, you want people that are coming to you rather than other people because they like what you have going on.”

By doing so, he said, “we’re creating our own lane, our own pie, instead of slicing up what’s already out there.”

 

Rolling with the Punches

And there is, indeed, a lot out there, and still considerable debate over whether the burgeoning cannabis industry has a ceiling or whether there’s enough growth potential — from new users or consumers rejecting the illegal market to buy from regulated stores — to make up for more competition emerging from both within the Bay State and from outside its borders.

“A lot of it comes down to community outreach, giving people the information they need to buy legal rather than what they’ve been doing the last 20 years,” Vianello said.

The leaders of Dazed Cannabis

The leaders of Dazed Cannabis hope the recent Monson grand opening isn’t their last, but one of many more.
Photo by Marsco Media for Dazed Cannabis

The discussion these days around a possible ceiling for the industry in Massachusetts doesn’t happen in other sectors, he added. “People don’t talk about us the same way they talk about other businesses, like restaurants, liquor stores. It’s really an open market, a lot of competition. And people are competing. I don’t know that we’re hitting the limit.

“There’s still a lot more legal cannabis dollars that haven’t been realized yet,” he added, citing, again, potential from a massive group of users who currently buy from unregulated sources. “But I don’t think businesses are doing poorly as a whole. I don’t think prices are crashing as much as people suggest. I don’t necessarily see that happening as blatantly as they’re describing it. Businesses still have a lot of growth potential.”

At the end of the day, he added, dispensaries have to offer what people want, and that requires staying ahead of the curve. “There are always new, innovative things coming out in the market. You have to stay up on what’s happening, and with market prices. You try not to be the cheapest on the block because that turns into a whole downward spiral. So you try to have competitive pricing and give people a good customer experience.”

Like all other cannabis entrepreneurs, Vianello hopes for the eventual end of the disconnect between state and federal drug laws that have posed onerous burdens on business owners, from IRS Section 280E, which forbids business owners from deducting otherwise normal business expenses, to hardships around banking, transportation, and other activities.

“That has to happen at some point. I think it’s going to happen. But I don’t think anyone knows when. It’s been right around the corner for years,” he told BusinessWest, acknowledging, like many have, that cannabis is legal for well over half the U.S. population, and bipartisan support exists for decriminalizing cannabis, but lawmakers always seem to have other concerns with which to contend.

“We just act accordingly within the rules in place,” he added. “But we know, if it happens, it will open up a lot of things for a lot of people. We need to have all the same rules and regulations as all businesses, the same opportunities, so we can run these businesses properly.”

 

Land of Opportunity

The New York location, in Manhattan’s Union Square neighborhood, has certainly been a success story, starting with its origin as a pop-up opened under the state’s CAURD (conditional adult-use retail dispensary) program, which invested in communities and entreprenuers that had been harmed by the war on drugs; Warner, a Harlem native, was arrested in 2008 for trying to buy marijuana during a sting operation, which hindered his ability to find employment afterward.

Now, he and his two partners are the employers at three Dazed stores — with more locations in the works, they hope.

“You try not to be the cheapest on the block because that turns into a whole downward spiral. So you try to have competitive pricing and give people a good customer experience.”

“Keshawn and his dedicated team at Dazed exemplify entrepreneurship in action, shining a spotlight on the importance of social equity in the cannabis industry,” Chris Webber of the New York Social Equity Cannabis Investment Fund said upon the Union Square location’s grand opening in November. “This isn’t just about a dispensary; it’s about leveling the playing field, creating opportunities, and building a more inclusive and dynamic entrepreneurial landscape.”

Vianello said it’s been gratifying to hire locally, providing job opportunities to others.

The interior of the Holyoke dispensary

The interior of the Holyoke dispensary is, like other Dazed shops, resplendent in pink.
Photo by Dazed Cannabis

“That’s the most exciting thing. When we started Dazed in Holyoke, we made a conscious effort to hire hyper-locally. Most of our folks are Holyoke residents or from the surrounding areas, Greater Springfield — but mostly from Holyoke. That’s the entire staff, from the general manager to the newest employee; they’re all local, and they’ve all been promoted and hired from within. And when we had the opportunity to expand into Monson, we were able to bring a lot of those folks over and give them a broader opportunity for employment.”

Indeed, many young people entering the cannabis field recognize it as a new industry with plenty of advancement opportunity.

“We want our team to grow with our expansion, and that’s been good for us to see,” Vianello said. “It’s a new industry, so there’s definitely a lot of opportunities for those folks to grow too. Not everyone has a lot of experience, and those that have experience are super valuable.”

As the cannabis workforce continues to mature and move up, Vianello and his partners are excited to see the industry do the same, despite all the challenges and all the hand wringing over how many dispensaries are too many.

“The thing I like best is that it’s changing and growing, with a lot of different opportunities coming up,” he said. “You just don’t know what’s down the road.”

Features

Getting Revved Up

Zach Schwartz (left) and Jason Tsitso

Zach Schwartz (left) and Jason Tsitso have One Way Brewing on the fast track to continued growth.

 

As with every brewery operation in Western Mass., there’s a story behind the name of this venture, one Jason Tsitso has told many times.

It harkens back to the days when he was a motocross racer, he said, adding that one of his good friends at the time worked for Ryder truck rentals. Tsitso said he and another friend would often help out at the Ryder facility, and one day he discovered his bike covered with the ‘one-way’ stickers that were affixed to the company’s vehicles.

“The next day, I was racing in a moto, and I was doing well, and the announcer said, ‘296 from One Way Racing,’” he went on, adding that, soon thereafter, he actually created a racing team with that name, complete with jerseys and other apparel with a ‘one-way’ logo.

And when he started home brewing with one of those friends from his racing days, they started tossing around ideas for a name and settled on something from the past. And it has stuck.

But there are other meanings behind this brand that Tsitso has established and grown with partner Zach Schwartz.

“There’s only one way to brew beer, and that’s fresh and local,” he told BusinessWest, adding that this way has helped give their brand a following, one that has enabled it to become one of the many emerging craft-beer labels in the 413 and a developing success story.

The two partners now have a taproom on Maple Street in Longmeadow, across from the plaza that was destroyed by fire just after they opened (more on that later), and a growing portfolio of craft beers, a few of them with racing-related names, such as Brraaap! (that’s the sound motorcycles make when their drivers hit the throttle), a New England IPA; and Kick Starter, another New England IPA, with which the partners got things started.

But there’s also the Betty, a Scottish export ale, One Rustic Cranberry Stout (no explanation needed for that one), One Hard Lime Seltzer (ditto), and others.

“Home brewers will come in and ask, ‘what’s your favorite? It’s very hard to be objective when all of these beers are your babies.”

The business plan is rather simple and direct, Schwartz said — to continue developing more of these beers and continue building on the solid foundation they’re created.

For Tsitso, vice president of Operations for a commercial construction company, and Schwartz, owner of Manchester, Conn.-based Fusion Cross Media, a printing company, this is still a part-time pursuit, or “passion,” as they call it, but one that is absorbing ever-larger amounts of the time not spent at their day jobs.

“This is more of our passion project,” said Tsitso, who also takes the title of head brewer. “Zack and I both like to build things, and this was our project when we started out. We wanted to see where we could take it and build it from grassroots; we expand as we have the bandwidth to do so.”

For this issue and its focus on breweries, BusinessWest takes an in-depth look at One Way Brewing and how its fast start has it on track for a high-octane brand of success in this sector where there’s friendly competition — or, as Tsitso described it, a “community” where customers are shared.

 

Lager Than Life

As he and Tsitso talked one recent Saturday morning about One Way Brewing, the route traveled to date, and where the road might take them from here, Schwartz first went about describing what they’ve created on Maple Street, and how it is different from a bar.

One Way’s portfolio of craft beers

One Way’s portfolio of craft beers continues to grow and now includes a wide spectrum of offerings.

“At a bar, you eat food, you have a drink, and maybe you watch TV,” he told BusinessWest. “Here at the brewery, Jason and I talk business with you. I don’t want to say that we’re entertaining, but we are engaged. And people are always asking questions — ‘how did you come up with that?’ and ‘what are your ingredients?’ or ‘what malts did you use?’

“Home brewers will come in and ask, ‘what’s your favorite?’” he went on. “It’s very hard to be objective when all of these beers are your babies.”

And that’s essentially how this venture started — two guys, Tsitso and Schwartz, talking about brewing, then doing it, and never stopping when it comes to asking questions, perfecting their craft, and creating more of these ‘babies.’

Elaborating, the two partners said they’ve known each other a long time and that their daughters hung out together. They both developed a thirst for craft beer — Tsitso has always had one, and Schwartz’s developed over time.

“I would say we got him into craft beer four ounces at a time,” Tsitso said of Schwartz, adding that they and other friends would do a lot of tasting over the years, activity that would eventually lead them down that stimulating but challenging path that would take them from tasters to brewers.

“We got tired of waiting in line,” Tsitso said with a laugh, adding that, rather than queuing up for other brewers’ offerings (although they still did some of that, too), they decided to brew their own.

They started attending brew fests, which back then drew both professional and home brewers, and found themselves often mistaken for the former.

“At our first brew fest, we had a logo, we had a brand, we looked like pro brewers,” Schwartz recalled. “We were at a beer fest in Vermont, and people kept asking, ‘where’s your brewery? We want to check out your brewery.’ And we said, ‘we brew out of our garage.’

“And at every brew fest after that, people would enjoy and ask the same thing — ‘where’s your brewery?’” he went on, noting that with those comments as inspiration — and as the pandemic forced brew fests to take a lengthy pause — they eventually went about creating one.

They began with cans and eventually opened their taproom after COVID restrictions were fully lifted in the spring of 2021.

As for beers, they started with … Kick Starter, a beer that would in many ways set the tone for this venture.

“It came about as West Coast IPAs were really popular and New Englands were just getting started,” Tsitso recalled. “Our whole concept with that beer was to create something that was really approachable for non-IPA drinkers, was well-balanced, and really got them into enjoying IPAs and broadening their beer drinking.”

 

Draught Choice

This same thought process has gone into subsequent additions to the portfolio, including Brraaap!, which was created to mark the two-year anniversary of the opening of the taproom; One Hard Lime Seltzer; One Rustic Cranberry Stout; and Spilled Milk Mango, a mango milkshake IPA and another popular seller.

While Tsitso is the head brewer and recipe developer, the two will work together on potential additions to the roster, looking at what might be missing from the lineup and what the next logical new label should be.

The same is essentially true of the broad business plan, said the partners, adding that the goal is sustainable growth and building on the solid base they’ve created.

“One thing we’ve always tried to do is not overextend ourselves and get to the point where we can’t manage it, either from the stress level or it just doesn’t become fun anymore,” Tsitso said. “As we get the bandwidth to expand, we expand.”

Possible avenues for expansion include a larger footprint in the plaza where they’re currently operating, and enhanced distribution, with most of it coming currently at the taproom, with beers on tap in only a few area restaurants.

Moving forward, the partners say they’re looking forward to operating with the nearby shopping plaza rebuilt. Former anchor Armata’s grocery store will not be part of the new mix, as it was destroyed by fire just a few months after they opened in the spring of 2021, but they could already see that it helped drive traffic to their business, and they long for the day when that busy intersection can turn back the clock and become a true destination.

“We’re excited that they’re rebuilding across the street, because that will really enhance traffic,” said Schwartz, adding that the taproom has a solid working relationship with a pizza shop next door and other businesses at that intersection.

Meanwhile, the partners are already drawing visitors from Longmeadow, East Longmeadow, Springfield, Enfield, and well beyond, he went on, noting that craft-beer enthusiasts travel well and are willing to put some miles on the odometer to experience something new and different.

Still, the taproom’s bread and butter is a cadre of regulars who come, as Schwartz noted earlier, not simply to drink beer, but to talk beer and experience beer.

“In the beginning, we bartended Thursday and Friday nights; we alternated every week,” he went on. “And those regulars … we developed relationships with them, talked beer with them, and shared our passion and dream with them. A lot of them come here to drink beer and visit — it’s that kind of atmosphere here.”

All this has made One Way not just a business, although it is certainly that, but also a passion, one that has taken the high road to success and is certainly revved up about what might come next.

Community Spotlight

Community Spotlight

Chris Dunne

Chris Dunne says one of the town’s priorities is to create more housing.

 

‘Diverse.’

That’s the one word Jessye Deane kept coming back to as she talked about Deerfield and its business community.

And with good reason.

Indeed, while this community of just over 5,000 is home to Yankee Candle Village, Historic Deerfield, the Magic Wings Butterfly Conservatory, and other tourist attractions, its economy is quite broad, covering sectors ranging from agriculture to craft brewing (which doubles as a tourist attraction, as we’ll see); manufacturing to retail; restaurants to the arts.

They all come together in a picturesque community that is a true destination, said Deane, executive director of the Franklin County Chamber of Commerce, which also calls Deerfield home. And this diversity is certainly an asset, she added, especially as manufacturing declines in many other communities.

“This diversity is the real strength of the economy of Deerfield,” she told BusinessWest, noting that, while large employers like Yankee Candle are always important, the backbone of the community’s economy is small businesses.

And, as noted, they cover all sectors, from restaurants like Leo’s Table in the community’s small but vibrant downtown to Ames Electrical Consulting, a growing business, soon to move to Greenfield, that specializes in helping manufacturers and even municipalities with efforts to automate facilities and processes.

That list also includes manufacturers like Worthington Assembly, which has become noteworthy not only for the circuit boards it produces for a wide range of clients but for a decidedly different culture, one it describes as ‘humanizing manufacturing’.

The obvious goal moving forward is to continue adding more pieces to this diverse business puzzle, said Chris Dunne, Deerfield’s Planning & Economic Development coordinator, while also making the town even more livable and, well, simply providing more places to live.

Indeed, like most other communities in this region — although not all those in Franklin County, where population loss is a pressing issue  — Deerfield needs more housing, said Dunne, adding that creating more is part of a larger effort to repurpose land and property in what he called the town campus.

“Approximately 45% of Deerfield residents are over age 55, so there is a definite need for senior housing.”

This is a collection of buildings, many of them currently or soon to be town-owned, including the current Town Hall, two churches, and a former elementary school, some of which could likely be converted to senior housing, said Denise Mason, chair of the town’s Planning Board, adding that there is real need in this category, and if it is met, other homes could become available to younger families.

“Approximately 45% of Deerfield residents are over age 55, so there is a definite need for senior housing,” Mason said. “And there is a housing issue across our region, and especially in Deerfield. We’re hoping that by building senior housing — and we’re looking to add approximately 32 units — that would free up some of the other homes, because we do have some older seniors who would like to downsize, but they have no place to move to.”

For this, the latest installment of its Community Spotlight series, BusinessWest turns the lens on Deerfield, where an increasingly vibrant community and ever-changing destination comes into focus.

 

Developing Stories

They are referred to as the ‘1821 Building’ and the ‘1888 Building,’ respectively, because that’s when they opened their doors.

The former is a long-closed church, and the latter is the aforementioned former elementary school that, with the help of a $4 million federal earmark, is being eyed as a replacement for the current town offices, built in the ’50s and now outdated and energy-inefficient.

Wade Bassett

Wade Bassett says Yankee Candle is one of many intriguing draws that have helped transform Deerfield into a true destination.

Transformation of those two historic properties tops the list of municipal initiatives in Deerfield, Dunne and Mason said.

And if town offices can be moved to the renovated school, new uses, perhaps senior housing, could be found for the current Town Hall, which, as noted, is an aging, inefficient structure.

These properties and others sit on what is called the campus, a slice of land, most of it town-owned, between North Main Street and Conway Street that includes several structures, including Town Hall, the 1821 and 1888 buildings, the town’s senior center, a ballfield, and a second church, St. James Roman Catholic Church, and its rectory, which the town may acquire with an eye toward preservation and reuse, perhaps for more senior housing, said Mason, adding that a request for proposals will soon be issued for that property.

As noted, there is real need for this type of housing, said Mason, noting that, if it is created, homes will come on the market, opening the door for more families to move to the community.

Meanwhile, new senior housing on the campus and more young families would provide a boost for the nearby downtown, said Dunne, adding that, while that area is vibrant, there are some ‘infill projects,’ as he called them, to contend with, including a long-vacant Cumberland Farms (a new, much larger one was opened on Route 5).

Other initiatives include ongoing development of a municipal parking lot with EV chargers, one complete with a large amount of green space to counter all the paved surfaces downtown — and a Complete Streets project that include improvements to sidewalks and adding a tree belt to downtown streets.

While there’s a concerted effort to create more housing inventory for those who want to live in Deerfield, there’s already a deep portfolio of attractions for those who want to visit.

“Tree House is driving a lot of traffic to this area, with their beer and with their concerts.”

Yankee Candle has long been the mainstay, and it continues to evolve in this anchor role, said Wade Bassett, director of Sales and Operations at Yankee Candle Village.

But the tourist sector, like the overall economy, is diverse, boasting everything from butterflies to history lessons at Historic Deerfield to the latest draw — craft beer and accompanying events, especially at Tree House Brewery, now occupying the large campus that was once home to publisher Channing Bete.

That campus incudes a concert venue that brings thousands of people to Deerfield for shows, said Dunne, adding that the brewery is working with town officials to increase the limit for attendance so it can bring larger acts to that campus and thus increase the ripple effect.

19th-century building

This 19th-century building is among the properties in the town ‘campus’ being eyed for renovation.

And that effect is already considerable, said Jen Howard, owner of Leo’s Table, a breakfast and lunch restaurant on North Main Street, named after her grandfather, who owned and operated a similar establishment in Fitchburg after returning from military service.

Howard said she explains the name on a regular basis, adding that many guests will ask her male kitchen employee if he is Leo.

Those guests run the gamut, she said, noting that there is a solid core of locals, many of them senior citizens, but many diners are coming on their way to attractions like Yankee Candle, the butterfly conservatory, and, increasingly, Tree House.

“We even see some from the parking lot — people charging their vehicles will come in,” she told BusinessWest, adding that a much larger boost comes from the tourist attractions, which fuel many other hospitality-related businesses.

 

Staying Power

At Yankee Candle, they call it the “golden key.”

That’s the name of a long-standing program, a tradition, really, at the company, whereby one family, or an individual guest, is chosen to receive an actual, and quite large, golden key, which they are required to wear, and which entitles them to enjoy all the many experiences at the Village for free.

Deerfield at a Glance

Year Incorporated: 1677
Population: 5,090
Area: 33.4 square miles
County: Franklin
Residential Tax Rate: $13.85
Commercial Tax Rate: $13.85
Median Household Income: $74,853
Median Family Income: $83,859
Type of Government: Open Town Meeting
Largest Employers: Yankee Candle Co., Pelican Products Inc.
* Latest information available

“They can enjoy Wax Works, they can fill a candy jar, they can get some ice cream at Ben & Jerry’s — it gives a next-level experience to the guest,” said Bassett, adding quickly that the program was designed to engage not only guests, but employees at the Village as well. Indeed, each day a different team member is assigned the task of deciding who, if anyone, is worthy of the golden key, which is awarded for many good reasons, from a 100th birthday to a wedding anniversary to marking one’s final round of chemotherapy.

“Recently, we had two people get engaged in our Black Forest, and one of our employees came back and said, ‘we just had an engagement in our store — why don’t we give them the golden key?” Bassett went on, adding that the program is just one way the Village strives to heighten what is still in most respects a retail experience and take it to the next level.

That level has been raised continuously over the more than 30 years that the Village has been operating, he said, adding that the facility, which is in seemingly constant motion and changing with the holidays and seasons — Easter and April school vacation are next on the schedule, and programs are already being developed — is now part of a broad effort to make Deerfield and all of Franklin County a true destination.

Indeed, like others we spoke with, Bassett said Deerfield has become a regional tourism hub, with a variety of attractions that can broaden a visit from a few hours to an entire day — or even longer.

Tree House has been an important addition to the mix, he told BusinessWest, adding that it is part of a craft-beer trail, if you will, along with Berkshire Brewing nearby in the center of Deerfield. But Tree House has become a much bigger draw with its concerts and other types of events.

“Tree House is driving a lot of traffic to this area, with their beer and with their concerts,” Bassett said, adding that this traffic is finding its way to different stops in the area, including Yankee Candle.

Deane agreed, and said that the goal in Deerfield, and across Franklin County, is to simply “extend the stay.” Elaborating, she said the community has Yankee Candle to bring visitors in, but it also has Tree House, Berkshire Brewing, Historic Deerfield, and other attractions to keep them there for an extended stay — and bring them back again.

 

Banking and Financial Services

Branching Out — Again

Matt Sosik

Matt Sosik says Hometown’s latest acquisition is part of an ongoing initiative to gain needed size and extend the institution’s footprint.

 

Matt Sosik referred to it as a “mutual admiration society.”

That’s how he chose to describe the respect that he developed for the manner in which Kevin Tierney had grown North Shore Bank into a force in that region of the Commonwealth and, likewise, how Tierney respected what Sosik had done with Easthampton-based Hometown Financial Group, using acquisition and organic growth to transform it into a $4.7 billion multi-bank holding company with a reach that extends across Western and Central Mass., the South Shore, and into Northeastern Conn.

This mutual admiration eventually became the catalyst for talks to bring the institutions together, said Sosik, chairman and CEO of Hometown Financial, adding that North Shore will become part of the Hometown family of banks through a merger of Abington Bank, acquired by Hometown in 2019, into North Shore.

The combined bank will have more than $3 billion in assets and 25 full-service retail locations across the Bay State’s North and South Shore regions and Southern New Hampshire. Meanwhile, Hometown will become, with more than $6 billion in assets, one of the largest mutual banks in the country, said Sosik, adding that the merger gives the group more of what banks need in this challenging day and age — size.

“Margins have been falling steadily, and the only way to beat that back and try to win that battle is drive down costs, at least on the average.”

Indeed, when asked what greater size — $6.4 billion in assets compared to $4.7 billion — provides, Sosik started by saying simply, “survival.”

“Margins have been falling steadily, and the only way to beat that back and try to win that battle is drive down costs, at least on the average,” he explained. “So scale is the way to achieve that; when you put more assets under one roof and achieve more efficiencies, you’re driving down per-asset costs, and that’s what this business model tries to attain.

“We want to use that $6.5 billion chassis that’s headquartered in Easthampton to run the back offices of all of our three subsidiary banks,” he went on, listing bankESB, bankHometown in Central Mass., and the soon-to-be-much-larger North Shore Bank. “We can liberate those banks to do what they do best, which is use the power of their local brand in their communities they’re serving and let the shared service model of the holding company do the grungy stuff to produce efficiencies.”

That business model he mentioned has been an aggressive course of acquisitions that makes sense on every level, but especially those involving new opportunities for achieving growth and diversity when it comes to markets and regional vibrancy.

For this issue and its focus on banking & financial services, we take an in-depth look at the latest of these acquisitions for Hometown Financial and what it means for the institution moving forward.

 

Another Transaction of Note

As he talked about Hometown’s latest expansion effort, Sosik broke it down into two parts, essentially.

The first is the merger of North Shore into Hometown Financial Group, and then the merger of two of its subsidiary banks, North Shore and Abington, under the North Shore banner — although the Abington name will live on.

Putting those two institutions together under one roof, if you will, gives Hometown a dynamic presence in the eastern part of the state, which, like Western Mass. — and all corners of the state, for that matter — is a highly competitive region charactized by a strong mix of local, regional, and national banks, Sosik said.

Elaborating, he noted that the joining of Abington and North Shore brings a number of benefits, everything from resolution of succession issues at Abington — long-time President and CEO Andrew Raczka is entering retirement — to needed size and scale for North Shore.

“For North Shore, this makes a lot of sense strategically because they’re going to expand their footprint around Boston, gain market share … all the important things,” Sosik told BusinessWest. “But they’re also sliding underneath this $6.5 million company. They’re going to get to run their bank, and yet they can have their cake and eat it too in the sense that they’ll have access to our shared services and gain the efficiences of a much larger company. The benefits are the same for us — ensuring long-term viability and relevance in a very slim-margin industry.”

Rewinding the tape, Sosik said the talks between him and Tierney began just over a year ago and accelerated over the past few months. The merger was announced early last month, and the transaction is anticipated to close in the second half of this year.

It is the latest of seven strategic mergers for Hometown Financial Group over the past nine years, an aggressive pattern of acquisition that has taken the institition well beyond the 413. Indeed, its reach now extends across most of the state into neighboring Connecticut and New Hampshire.

Recounting those acquisitions, Sosik said they started in June 2015, when Citizens National Bancorp and its subsidiary, Citizens National Bank, merged into bankESB, which was operating at the time under the name Easthampton Savings Bank. In April 2016, Hometown Community Bancorp and its subsidiary, Hometown Community Bank, joined Hometown Financial Group to become the second subsidiary of the holding company; Hometown Community Bank has since changed its name to bankHometown. And in January 2019, Pilgrim Bancorp and its subsidiary, Pilgrim Bank, joined Hometown Financial Group.

Later that year, Abington Bank merged into Pilgrim Bank, with the name of the combined bank changed to Abington Bank, and Millbury Savings Bank merged into bankHometown. In October 2022, Randolph Bancorp and its subsidiary, Envision Bank, merged into Abington Bank, and last month, North Shore Bancorp and its subsidiary, North Shore Bank, announced plans to merge with Abington Bank; at transaction closing, Abington Bank will operate as a division of North Shore Bank.

 

Moves of Interest

This latest merger transforms North Shore into a $3.1 billion powerhouse, one of the largest mutuals in that part of the state, with reach across Eastern Mass., where, again, there are many competitors, size is an all-important asset, and meaningful, organic growth is far more attainable than it is Western Mass., which is typically described as a slow- or no-growth area.

“It’s a very competitive market, but also a very vibrant market,” said Sosik. “When you look at our demographics in the Pioneer Valley, they’re not very impressive; we love that market, and it’s very stable, but it’s not high-growth.

“It’s different in the eastern part of the state,” he went on. “In spite of the depth of the competition, it’s still a great market to be in; there are opportunites for growth.”

From a bigger-picture perspective, this latest merger provides an opportunity to take the stability of Western Mass. and juxtapose it against the “higher highs and lower lows” that define the far more dynamic eastern part of the state, he continued, adding that this diversity of regions and markets is another solid asset for Hometown Financial Group.

It’s an asset most other banks in the region are seeking as well, he said, noting that several banks in Western Mass. are pushing into Connecticut and other regions, and some Connecticut-based banks are moving north.

It’s all a function of gaining access to higher-growth areas and, overall, much-needed size, said Sosik, as he returned once again to the topics of margins — and how they became even smaller in the wake of repeated interest-rate hikes last year — and scale and the importance of attaining it.

“Banks are not built to withstand that kind of pressure,” he said in reference to climbing deposit rates and an inability to increase yields on existing loan portfolios beyond a certain point. “So you’re seeing banks in various degrees of duress becase of that predicament.”

The pace of interest-rate increases has certainly slowed, and rates may even decline somewhat this year, but this will remain a challenging climate for banks of all sizes, he went on, adding that the only course of action is to achieve greater size.

“In a low-margin business of any kind, and banking is certainly right at the top of that list, you have got to grow, or you’re going backward,” he went on. “That’s the nature of the beast. How do you acomplish that growth? We’ve chosen one model, and there are other successful pathways.”

Thus far, this model has chosen to be successful at achieving its various goals — from territorial expansion and regional diversity to much-needed scale.

And Sosik expects this pattern to continue with the acquisition of North Shore Bank.

Franklin County

Blueprinting a Unique Culture

Rafal Dybacki (left) and Neil Scanlon

Rafal Dybacki (left) and Neil Scanlon are focused on continued growth and something they call ‘humanizing manufacturing.’

It’s called “The Pick, Place, Podcast.”

It’s co-produced by Worthington Assembly Inc. (WAi) and a collaborator — and tenant within its space in Deerfield’s industrial park — called CircuitHub, and it’s billed as an electronics show where representatives from the companies, which specialize in circuit-board design and assembly (contract manufacturing), discuss the printed circuit board (PCB) assembly process, offer design tips, and talk to industry guests.

“It’s a unique show — no one else is doing anything quite like this,” WAi principal Neil Scanlon said. “And we have a lot of fun doing it.”

But while proud of their own podcast, Scanlon and Worthington co-owner Rafal Dybacki preferred to talk about a different podcast, called “Uncover the Human,” featuring consultants who talk with guests about … well, how to make the workplace more human.

This has been one of the overriding goals for the two partners since they acquired the company, originally based in Worthington (hence the name) and moved it to Deerfield, and, long story short, they were featured on an episode of “Uncover the Human” just over a year ago.

“It’s a couple of consultants out of Colorado, and they’re trying to find … one way to say it is to peel back the layers and find the good in work and try to make workplaces more human and be not what they are today,” Scanlon said.

“One of our employees is good friends with one of the employees at this consulting company, and they were on a trip together, and our employee was telling her about our culture and how we make decisions. And she kept asking her questions and saying, ‘this doesn’t make any sense,’ and ‘let me try to understand this more.’ She became so fascinated, she said she had to get us on their podcast.”

They told the host what they told BusinessWest — that they take a different approach to hiring and developing employees. It’s an approach hinted at broadly in the headline over the company’s posting on jobsinthevalley.com, which features the two words ‘humanizing manufacturing.’

The two explained what that means.

“We have a flat, decentralized organization,” Scanlon said. “We don’t have supervisors, and everyone works in teams, and the teams work together to deliver quality product to our customers.

“We’re focused on people who are interested in problem solving, learning, and growing,” he went on, adding that part of the team’s culture, as we’ll see, is involving all employees in the work to find people who will make good fits.

Elaborating, Dybacki explained that, after inititial interviews, job candidates will then take what he called a “self-guided tour” of the factory and its various departments, seeing what’s done and asking any questions they might have. By doing this — something that very few, if any, other manufacturers would allow — the applicant gets a sense of not only of the work, but the people he or she will be working alongside.

“We have a flat, decentralized organization. We don’t have supervisors, and everyone works in teams, and the teams work together to deliver quality product to our customers.”

If that candidate is still interested, they begin what Scanlon described as a “three-day working interview,” during which the individual is assigned to work with specific teams. And if they’re still interested, things get taken to the next level — a 30-day working interview.

Overall, this process was blueprinted — there’s that word again — to get the right people on the company’s teams, and a workforce where members are both focused and happy.

For this issue and its focus on Franklin County, BusinessWest talked at length with Scanlon and Dybacki about Worthington Assembly and what’s in their business plan moving forward, but also about humanizing manufacturing and the unique culture they’ve created.

 

Making It Here

The consultants behind the “Uncover the Human” podcast aren’t the only ones interested in talking with these two entrepreneurs lately.

Indeed, Yvonne Hao, secretary of the state’s Executive Office of Economic Development, got them on the phone late last month as part of a larger effort to assess the climate for small businesses in the Commonwealth, especially those in advanced manufacturing, and better understand their issues and concerns.

Scanlon and Dybacki said they talked about a number of things with her, from the millionaire’s tax and how they feel it penalizes S corporations, like Worthington Assembly, to the gross-receipts tax and how it also it also hamstrings small-business owners. They also talked about the company’s culture, said Dybacki, speculating that Hao may have heard the “Uncover the Human” episode.

Whether she did or not, the call is an indication of how the company and how it operates have gained traction and visibility as it continues to grow and evolve — and mark a half-century of working on the cutting edge of circuit-board contract manufacturing.

Indeed, it was back in 1974 when Tom Quinn, the company’s founder, set up shop in his bedroom and soon developed processes for assembling circuit boards, first for a Boston-based client called Cyborg Inc.

The company moved from Quinn’s bedroom to a small barn in Worthington, where it continued a pattern of steady growth. Quinn and his wife, Barbara, sold the operation to Scanlon and Dybacki in 2008 and, seeking larger quarters, more reliable power, and faster internet, moved it to the industrial park in Deerfield a year later.

There, they’ve continued and enhanced the company’s reputation as a contract manufacturer, amassing a deep portfolio of clients, most of them in New England, in sectors ranging from medical-device manufacturing to industrial controls; from HVAC to segments of the automobile industry.

“We essentially build to a blueprint, much like a machine shop builds to a blueprint,” Scanlon explained. “A customer will come to us with a blueprint, and we will build that product for them precisely as that blueprint states.”

WAi does a considerable amount of work with CircuitHub, a designer of circuit boards for customers around the globe, and ships directly to its clients, Dybacki said.

It is one of the few circuit board assemblers in Western Mass., and a relatively small player in a large and extremely competitive sector, where, in this case, the smaller size is a competitive advantage because it comes with flexibility and the ability to handle the smaller orders that the larger players would not even consider, Scanlon explained.

“We handle things at lower volumes, where it’s too much work to send it off the China because the volume isn’t there, and other competitors simply don’t want to get involved with a $4,000 or $5,000 order,” he said, adding that the company can handle orders of a few dozen of an item to several thousand.

 

True Grit

WAi has enjoyed steady growth over the past several years, growing its workforce to 35, said Dybacki, adding that the focus has always been on “finding the right person and getting them in the right seat, and making sure they stay here.”

And this is where we return to the company’s culture and that notion of humanizing manufacturing.

Finding the right people is crucial, Scanlon said, because of the custom nature of the work being done.

“We do so many unique assemblies,” he explained. “On a given day, with this team of 35 people, we might be shipping 10 different assemblies that have in some cases never been built by anyone else. In order to do that, you need really good people that have a thorough understanding of how this works.

“You can’t have memorizers, you can’t have button pushers … our people that work here do the same thing over and over again for an hour, and then they move on to something totally different,” he went on. “They need a unique skill set.”

To find the right people — and then keep them — the company has created a comprehensive hiring, training, and onboarding process, one that secures input not only from those doing the interviewing and hiring, but those who will be working alongside the candidate in question.

It begins with that headline over the job placement and accompanying job description — ‘humanizing manufacturing.’

“This catches their eye, and they read about it, and then a lot of times they’ll reach out to us,” Scanlon said. “The type of person you get doesn’t necessarily have the exact skills you’re looking for, but they have the right attitude and a willingness to learn.

Dybacki concurred, adding, “in a lot of cases, that’s more important than having the needed skills.”

That aforementioned process, including the three-day and 30-day working interviews, includes something called a ‘360 form,’ whereby team members are evaluated by colleagues using core values and successful habits. These are listed with accompanying phraseology, so employees know just what they’re looking for, and ‘scores,’ if you will, ranging from ‘excellent’ to ‘average’ to ‘poor.’

These core values and descriptions provide some real insight into the degree to which the company wants people who are good fits, and how everyone at WAi is involved in finding those fits.

Under the core value ‘humility,’ we find “puts the team first; works well with others; open to change; open to learning; check any arrogance at the door; listens to others. No, really listens.”

Under the core value ‘honesty’ (described as “to be candid, straightforward, and fair”) is written, “our ability to be candid with our teammates is essential for our success; we cannot continuously improve if we aren’t talking about opportunities for improvement.”

Other core values and successful habits include ‘have fun,’ ‘contribute,’ ‘work well with everyone,’ and even ‘grit’ — “we need to always stay focused and push through the hard tasks all day, every day without becoming bored or complacent, and take pride in the simple yet at times difficult tasks.”

“Our teammates here will let you know if you have grit, if you’re able to do this work or not,” Scanlon said. “They’ll know just by the sound of the screwdriver.”

Using tools like the 360 form and a rigorous interviewing and onboarding process — which includes listening to that episode of “Uncover the Human” — the company has managed to successfully hire and maintain a workforce when many in manufacturing, and other sectors as well, are struggling to do so.

And much of it comes down to getting everyone at the company involved in this process.

“People here can’t complain about who they’re working with because they helped choose them and they have the ability to put feedback into a person’s 360,” said Scanlon, adding that, overall, these processes have created an environment where everyone is happy with who they’re working with, and they work together to take the company to the next level.

This is a true blueprint for success and a reason why this company is getting some attention — not just for the circuit boards it produces, but for the culture it has created.

Technology

Keep Moving Forward

Peter Reinhart

Peter Reinhart calls the grant “an unprecedented opportunity to build a sustainable innovation engine.”

 

A team from UMass Amherst recently won a $5.5 million Accelerating Research Translation (ART) award from the National Science Foundation (NSF) to support and expand faculty and student researchers’ efforts to translate research conducted in campus laboratories into tangible solutions to real-world problems.

The UMass team, which includes the Institute for Applied Life Sciences (IALS), the Technology Transfer Office, the Office of Research & Engagement, and the Office of the Provost, is one of only 18 nationwide announced in the program’s inaugural year. It is the only award made in New England, and one of just three in the Northeast.

“NSF endeavors to empower academic institutions to build the pathways and structures needed to speed and scale their research into products and services that benefit the nation,” NSF Director Sethuraman Panchanathan said, adding that the ART program “identifies and champions institutions positioned to expand their research-translation capacity by investing in activities essential to move results to practice.”

UMass Amherst Chancellor Javier Reyes noted that “the resources and nationwide network that this award brings to the campus will open new opportunities for our researchers to make a positive impact on society and will strengthen their ability to contribute to economic development in the region and beyond.”

Provost Mike Malone added that “receiving ART funding from NSF is a vote of confidence in the excellence of campus researchers and the potential for their work to translate into products, spinout ventures, and social enterprises that solve important real-world problems.”

Each ART awardee will benefit from a partnership with a mentoring institution of higher education that already has a robust ecosystem for translational research. The Massachusetts Institute of Technology (MIT) will serve in that role for UMass. As such, the UMass Amherst team will be able to take advantage of MIT’s research-translation prowess to develop individual faculty, postdoctoral fellows, and graduate-student researchers, as well as its knowhow in the development of new startup companies.

“The project will equip diverse groups of scientists and engineers, from undergraduates to senior faculty, with skills to extend research excellence toward impactful translational outcomes.”

Roman Lubynsky, executive director of the New England Regional Innovation Node at MIT, has already begun to work with the UMass team as lead mentor, noting that “the IHE mentor role provides an ideal opportunity for us to build upon and expand our ongoing relationship with UMass Amherst, including facilitating access to and adaptation of best practices from across MIT’s translational enterprise.”

 

Seeking Impact

The four-year award will fund seed translational research projects, training to prepare postdoctoral fellows and graduate students for careers related to translational research, and a network of ART ambassadors, who will serve as role models, peer mentors, and advocates for societally impactful translational research.

In addition, UMass Amherst’s ART ambassadors will be part of a nationwide network of ART ambassadors from all funded institutions. Diverse, equitable, and inclusive efforts will prioritize and champion the involvement of members of traditionally underrepresented groups in every aspect of the project.

“This award provides the campus with an unprecedented opportunity to build a sustainable innovation engine that will prepare students and faculty to contribute to the innovation economy, shorten timelines between ideation and de-risked technologies, and result in enterprises that include diverse leaders in the development of technologies to address important societal needs,” said Peter Reinhart, founding director of IALS. “The project will equip diverse groups of scientists and engineers, from undergraduates to senior faculty, with skills to extend research excellence toward impactful translational outcomes.”

Reinhart will serve as the grant’s principal investigator. Co-principal investigators include Provost Mike Malone; Burnley Jaklevic, director of the UMass Amherst Technology Transfer Office; and Karen Utgoff, director of IALS Venture Development. Partner organizations include MassVentures, the Berkshire Innovation Center, Massachusetts Biomedical Initiatives, and Somerville-based innovation accelerator FORGE.

According to the National Science Foundation, more than $100 million was awarded to the 18 teams. Each awardee will receive up to $6 million over four years to identify and build upon academic research with the potential for technology transfer and societal and economic impacts, to ensure availability of staff with technology-transfer expertise, and to support the education and training of entrepreneurial faculty and students.

“Congratulations to the IALS team and the UMass Amherst campus on this significant award,” said Jeanne LeClair, vice president of Economic Development & Partnerships for the Massachusetts Life Sciences Center. “The center is incredibly proud of its significant investments in IALS as an anchor institution of our burgeoning Western Massachusetts life-sciences cluster. This award will only further spur innovation, translational research, and entrepreneurship for the region and our Commonwealth.”

Massachusetts Secretary for Economic Development Yvonne Hao added that “this ART award will help to grow the innovation economy in Western Massachusetts. The region has a lot to offer talented people who want to create new businesses, expand them, and to really succeed and thrive here.”

 

More Successes for IALS

The ART announcement came on the heels of two IALS core facilities receiving sophisticated microscopy instruments — the first such instruments to be located in Western Mass. — through grants totaling more than $3.2 million from the Massachusetts Life Sciences Center (MLSC).

The UMass Amherst grants are included in a funding package of more than $30.5 million to support life-sciences innovation, workforce, and STEM education across Massachusetts.

The first award of $1,655,774 will fund the IALS Electron Microscope facility’s purchase of a cryo-transmission electron microscope, technology that the microscopy facility did not possess, and which will be the first to be located in Western Mass., according to facility director Alexander Ribbe.

The second award, $1,555,276, will allow the Light Microscopy facility, under the direction of James Chambers, to purchase technology that was missing from its imaging portfolio, expanding light microscopy offerings for biomedical training and research at UMass Amherst and beyond.

Banking and Financial Services Special Coverage

Community Interest

Mary McGovern, incoming president of Country Bank.

Mary McGovern, incoming president of Country Bank.

 

When asked why Country Bank supports local nonprofits, incoming President Mary McGovern gave a simple answer. “It’s a way for us to make a difference in our community.”

Then she elaborated.

“We have a tagline we adopted two years ago, ‘made to make a difference.’ We feel that encapsulates what Country Bank is all about, trying to make a difference in our community. It’s something we’ve done over the history of Country Bank, and we continue to make a positive impact by supporting local nonprofits, specifically the kind that rely on donations from their local businesses to help support them.”

Those efforts have focused in recent years on a number of priorities, she added, including food insecurity, health, education, and financial literacy, as well as homeless shelters, senior-serving programs, youth organizations, and more.

To that end, Country reported more than $1.2 million in donations in 2023, with 463 organizations receiving grants. One highlight last year was a partnership with (and $30,000 donation to) the Wonderfund, which aims to improve the lives of individuals in the Department of Children and Families system.

That large number of supported nonprofits resonates with Matt Bannister, senior vice president of Marketing and Corporate Responsibility at PeoplesBank, who was named a 2024 Difference Maker by BusinessWest last month for his extensive role in the bank’s community-support efforts. PeoplesBank recorded $1.6 million in donations last year to more than 550 area nonprofits, making the average grant just under $3,000.

“We continue to make a positive impact by supporting local nonprofits, specifically the kind that rely on donations from their local businesses to help support them.”

“We give a little to a lot of groups. We don’t tend to do large capital campaigns,” he said. “One big ‘yes’ often means a lot of little ‘no’s.’ So many nonprofits out there are doing good work, so it feels wrong to say ‘no’ to people.”

So, outside of a few big splashes — like a major donation to help the Food Bank of Western Massachusetts build its new headquarters — spreading the wealth around is a guideline the bank tends to stick with.

“The overall philosophy for our funding is we want to level the playing field — give opportunities to those who are disadvantaged and need more help,” Bannister added. “We have funding areas — food insecurity, housing, economic development, etc. — and the overarching principle of all these funding areas is to level the playing field.”

Many area institutions share their donation figures each year; Pittsfield Cooperative Bank donates nearly $200,000 — a striking number, considering it boasts around $385 million in total assets — through its charitable contributions to regional scholarships, youth mentorship programs, and nonprofit, economic-development, and health and human-service organizations.

Meanwhile, the Liberty Bank Foundation granted $1,453,742 to local nonprofits in 2023, including $10,000 as an annual ‘holiday gift’ from the bank, with the recipient chosen by bank customers. And Greenfield Savings Bank (GSB) gave more than $1 million in 2023 to more than 300 organizations.

Peter Albero, GSB’s chief financial officer and treasurer, noted that, while profits have been challenged over the past couple years by rising interest rates, the bank has not cut back on its financial support in the community, or its level of employee volunteerism.

Freedom Credit Union President Glenn Welch (right) presents a check to John Beaulieu

Freedom Credit Union President Glenn Welch (right) presents a check to John Beaulieu, president of the Westover Galaxy Community Council, one of the recipients of Freedom’s Month of Giving campaign.

“Profitability may be reduced, but we have not reduced our commitment to our communities. I think we are a pillar of Greenfield and the broader community,” Albero said. “So we continue to reinvest in the community, and everyone benefits from that.”

A.J. Bresciano, first vice president and commercial loan officer at GSB, agreed.

“Even in a higher-interest-rate environment, we’re taking measures to ensure our impact in the community is not being impacted and not deteriorating. So many local organizations throughout the Pioneer Valley rely on contributions of time, talent, and treasure. We make supporting those organizations a priority at Greenfield Savings Bank, and we want our team members to invest going forward.”

 

Philanthropic Priorities

Bannister made it clear that banks are required, to some degree, to be involved in their communities in a charitable way, noting that bank examiners make sure a bank’s locations and loan activities are representative of where it does business — meaning not just serving and lending to those with high incomes or profits — and they also ask how the institution gives back to the community.

“The challenge with that is there’s no right answer. We just have to go to the examiners each year and say, ‘here’s what we did.’ And when we give, we make sure a substantial amount that we give away benefits LMI — lower- to middle-income communities.”

Area banks and credit unions have increasingly inspired employees and customers to involved in giving efforts as well. In 2023, Freedom Credit Union contributed $181,898 to more than 70 charitable organizations throughout the four counties of Western Mass.

Of that, corporate charitable giving accounted for $130,432, but throughout the year, Freedom also conducts Month of Giving campaigns, in which customers can support a specific organization each month; those programs raised $17,316 in 2023. And local branch and department giving contributed an additional $34,150 to local charities.

“Our members and staff are passionate about supporting the community where we live, work, and serve,” Freedom Credit Union President Glenn Welch said. “In 2023, we were proud to donate funds for a wide variety of deserving institutions.”

“We give a little to a lot of groups. We don’t tend to do large capital campaigns. One big ‘yes’ often means a lot of little ‘no’s.’ So many nonprofits out there are doing good work, so it feels wrong to say ‘no’ to people.”

Other institutions take customer involvement to the polls. Both Florence Bank and Monson Savings Bank boast popular programs — called the Customers’ Choice Community Grants Program and the Community Giving Initiative, respectively — that complement other bank philanthropy by letting customers vote for nonprofits to support.

Through that initiative, Florence Bank awarded $150,000 to 46 area nonprofits in 2023, the 21st year of the program; the higher-than-usual total commemorated the bank’s 150 years in business.

“It’s amazing to see so many community organizations being recognized, and the fact that the recognition comes from Florence Bank customers in the form of votes is really special,” President and CEO Matt Garrity said.

Meanwhile, in the 14th year of its community-giving program, Monson Savings Bank awarded a total of $15,000 to the 10 top vote-getting nonprofits.

PeoplesBank employees volunteers

A team of PeoplesBank employees volunteers at Kent Memorial Library in Kent, Conn.

“Everyone’s passion for our annual Community Giving Initiative is always so exciting,” said Michael Rouette, the bank’s executive vice president and chief operating officer. “As a locally operated bank, Monson Savings has a great desire to support the residents, businesses, and nonprofits of the communities that we work in and live in.”

President and CEO Dan Moriarty added that “these organizations are worthy nonprofits that supply important resources to our communities. It is clear why they were chosen by our community members to receive support from Monson Savings.”

 

More Than Money

But community banks and credit unions in Western Mass. aren’t just giving money; many also emphasize a culture of volunteerism, even providing time for their employees to get involved in the community.

For example, employees at UMassFive College Federal Credit Union raised more than $18,000 for two local nonprofits last fall — $13,677 for the UMass Cancer Center via participation in the UMass Cancer Walk and Run, and $4,800 for the Food Bank of Western Massachusetts via participation in Will Bike 4 Food.

A supporter of the UMass Cancer Walk and Run for more than 20 years — during which time it has raised more than $186,600 for the cause — UMassFive employees join together annually as Team UMassFive to raise funds, both personally and in branch locations. In 2023, fundraising efforts included raffle baskets, bake sales, candy sales, and art and jewelry sales, and the credit union’s corporate partners also pitched in.

Will Bike 4 Food is a more recent priority at UMassFive, as employees have taken part since 2020, raising a total of $17,500 in just four years, which equates to providing 70,332 meals to neighbors in need.

“We are so proud of our employees for supporting local causes that they care about,” said Cait Murray, Community Outreach manager at UMassFive. “Together, our team can make a more significant impact than if we all participate in events on our own. These organizations make such a big difference in our communities, and we are thrilled to support those efforts.”

Country Bank reported that its team members volunteered 1,255 hours of community service in 2023, while 37 team members served on 65 nonprofit boards and committees.

“Oftentimes, we can supplement or replace a monetary donation with volunteers, whether it’s picking vegetables at a local farm to be donated out, or helping nonprofits clean up the facility, or doing outdoor work like volunteering with Habitat for Humanity,” McGovern said. “We’re still putting the bank’s dollars to work, but the hands of our employees are helping to sustain some of these nonprofits as well.”

Liberty Bank reported 13,721 employee volunteer hours, including nearly 170 hours at Connecticut Foodshare, the aforementioned recipient of the bank’s holiday gift in 2023. The bank also actively solicits nonprofits to share information on what types of volunteer help is needed — whether working on a project or serving on a board or committee — and aims to meet those requests.

At PeoplesBank, employee volunteerism is considered part of the bank’s culture, Bannister said — part of its DNA, in fact, and something made clear to job applicants.

“We report volunteer hours to the bank examiners, and we were third in the state last year in hours volunteered per employee. It’s something that’s expected, and it’s something that builds camaraderie,” he said.

And it’s something that community banks simply should do.

“We’re more engaged in the community, where national banks are not known for that as much,” Bannister told BusinessWest. “And we consider it a competitive advantage. When you’re choosing a bank, hopefully the bank’s values are something you consider, and hopefully that volunteerism reflects well on the brand.”

 

Commercial Real Estate Special Coverage

A Visionary Approach

The Mill Town Capital team atop Bousquet Mountain Ski Area.

The Mill Town Capital team atop Bousquet Mountain Ski Area.

 

Real-estate development can be a profitable business. In fact, it’s safe to say that’s the key driver for most players in this sector.

For the team at Mill Town Capital, it’s about impact — on more than the bottom line.

Formed in 2016 and based in Pittsfield, Mill Town is an “impact investment platform,” said Tim Burke, the company’s CEO. “Our overall mission and mandate is to really make the area of Pittsfield and the Berkshires a better place to live through traditional investments, impact investments, and pure philanthropic community work.”

But what is impact investment?

“To us, impact investment means focusing on key assets or amenities or projects that have a high potential positive impact on the region,” he explained. “So it’s a little bit different than maybe a traditional impact investment that might look at energy or other areas of impact. Ours is really place-based in terms of our approach.

“When we think about impact, it’s taking on investments that most traditional investors wouldn’t take on either because the rate of return is lower, or it takes a much longer time to realize it, or they’re just really difficult projects,” he added. “We’re not necessarily restrictive to different sectors or industries. It’s really about, is this project good for the region? Is it good for the local economy? Does it have the chance to spur economic development or other potential investment, and, if so, how can we make it work?”

The company’s first ventures into real estate centered on housing-development projects in Pittsfield.

“Impact investment means focusing on key assets or amenities or projects that have a high potential positive impact on the region.”

“Pittsfield used to be a 60,000-person city, but now has 40,000 people. So you would think that there is enough housing for everyone, but the stock itself is significantly deteriorated,” Burke explained. “You have a lot of really old stock, things that are run down, properties where absentee landlords have a lot of deferred maintenance. And the living conditions in some of these are really tough.”

Since taking what he called a “clustered approach” to housing stock in the area, Mill Town has accumulated more than 200 units of housing in Pittsfield alone, as well as a few commercial buildings and mixed-use properties, with apartments on the upper floors and commercial space on the lower floors.

“So the real-estate approach there has been trying to improve neighborhoods with housing at the forefront, but also supporting small businesses and restaurants where we can.”

Bousquet complex

Tim Burke calls the Bousquet complex “a critical local asset that had fallen on some tough times.”

Public investment has sometimes followed that private investment, Burke said, with the city or state coming in with utility upgrades or streetscape improvements.

“So it’s really a multi-faceted approach, and it certainly has a patient-capital component to it as well, where we’re not looking to get in and monetize things really quickly. We have more of a patient, long-term approach to it.”

On the business-enterprise side of the ledger, Mill Town now owns about a dozen local businesses, either directly or in partnerships.

One example is Bousquet Mountain Ski Area, one of the oldest continuously operating ski areas in the country. “We felt that’s a great example of a critical local asset that had fallen on some tough times and needed a lot of investment,” Burke said. “I don’t think many rational investors would have gone in there with a pure investment business case, but we felt like it was worth saving.”

These enterprise investments tend to be clustered in regional assets in real estate, recreation, and hospitality, such as the Central Downtown Inn & Suites in Pittsfield; Gateways Inn in Lenox; Blueprint Property Group in Pittsfield; Framework, a Pittsfield co-working space; and others — about a dozen in all.

“We’ve been involved in those types of projects for a number of years, some of which are business-oriented projects, and some are philanthropic, that we do through our our 501(c)(3) foundation. That includes things like improvements in Springside Park, which is a large, local park in Pittsfield where we helped reshape and reinvest in trail networks there.”

Tim Burke

Tim Burke

“Is this project good for the region? Is it good for the local economy? Does it have the chance to spur economic development or other potential investment, and, if so, how can we make it work?”

Mill Town has also provided contributions to the Berkshire Natural Resources Council for a project that connects the various trail networks in the Berkshire mountains.

“And then we have two businesses that are in the recreation space,” Burke said. “We own an athletic center that’s called Bousquet Sport, which is across the street from the ski area, where we’re currently undergoing a 15,000-square-foot addition plus renovation to the facility, and that’s an investment in tennis, fitness, and pickleball.”

Then there’s Camp Arrow Wood, where the former Lakeside Christian Camp on Richmond Pond was converted into a new, sleep-away summer sports camp.

“We run three- and six-week summer camp sessions out of that property. That’s another project that we kind of uncovered during the COVID period … and we’ve been building that up over the past year and a half or so.”

 

Coming Home

Prior to Mill Town, Burke spent a number of years in corporate finance roles with United Technologies and then later with a couple different biotechnology companies, most recently Biogen in Boston’s Kendall Square biotech cluster.

Camp Arrow Wood

Mill Town transformed the former Lakeside Christian Camp on Richmond Pond into Camp Arrow Wood, a new, sleep-away summer sports camp.

But his connection to Pittsfield was strong, having grown up there, and around 2015, he met Dave Mixer, Mill Town’s founder “and really kind of the motor and the initiative and the capital behind everything that we do,” Burke said. “So I ended up meeting with Dave, and he had a general idea of what he wanted to do.”

Mixer, like Burke, is a Berkshire native and had just come back to the area after being away for a long period of time, and he wanted to make an impact, Burke explained.

“His view of making an impact is a little bit non-traditional from a philanthropic standpoint. He didn’t want to just write checks and then walk away. He really wanted to see if he could drive economic development and job growth and population stabilization and new housing and educational improvements — all across the spectrum of economic development and quality of life.

“It’s been a great, challenging, unique run for us over the past six or seven years, and we’re at a point now where, through Mill Town and our businesses, we employ over 300 people in the area. We’re constantly looking to grow and make this engine work and also kind of preach what we’ve learned over the years to other communities and people and investors and philanthropists and see if there are ways we can help other areas progress with what we’ve done in Pittsfield.”

“I think we’re pretty hard on ourselves in that we think we have a ways to go before we achieve the impact that we want to achieve. But it is validating to a certain degree that people see that we’re heading in the right direction.”

Indeed, Burke firmly believes Mill Town has a replicable model, but it’s one that’s still evolving. “We think we’re in the second or third inning of what we’re doing here in Pittsfield.”

And as someone with a lifelong heart for the city, he envisions what a vibrant, thriving Pittsfield can one day be.

“I think it’s a place where people from all aspects of the economic spectrum can find quality housing. They can send their kids to schools and get them a good education. They can find jobs that will allow them to live here productively and raise a family.

“And then we can provide those systems on the periphery that allow people to have a good quality of life here — places where kids have opportunities to have athletic endeavors in camps, places where adults can enjoy the natural assets that the area has,” he went on. “That comes back to trail networks and all the outdoor recreation assets that we have here.”

After all, he added, those are some of the things the Berkshires are most known for.

“Making sure that we can maximize those benefits for the people of Pittsfield is where we want to make a difference,” Burke told BusinessWest. “That involves a lot of different things and broader socioeconomic issues that are much harder to solve, like education and poverty and addiction. But we still should try to get involved in some of those things through partnerships with organizations who have that expertise.”

 

Moment of Recognition

Last fall, at 1Berkshire’s Celebrate the Berkshires event, Mill Town Capital was recognized as a special honoree for “putting the Berkshires on the map” — an honor that recognized the company’s investments in housing and downtown redevelopment, as well as its philanthropic support around the region.

“When our regional economic-development group recognized Mill Town for the work that we’re doing, it was tremendously gratifying for our team to see that people see the work that we’re doing and that it is having a positive impact,” Burke said. “I think we’re pretty hard on ourselves in that we think we have a ways to go before we achieve the impact that we want to achieve. But it is validating to a certain degree that people see that we’re heading in the right direction.

“That hasn’t always been the case,” he added. “I think when we first started out, there was a lot of skepticism and questioning: ‘what’s the angle?’ ‘What are you trying to accomplish?’ So it was great to see that, at a minimum, people view it as positive-intent work that has the potential to drive change.”

Franklin County Special Coverage

Big Ideas in Small Towns

Lucy Damkoehler has developed a strong following from both within and outside Franklin County for her bakery and cooking classes.

When Lucy Damkoehler returned to Western Mass. after 20 years away, she opened a bakery in a town she knew well — Bernardston, to be exact, with its population of 2,000.

That was in 2018. Today, Sweet Lucy’s Bakeshop is thriving, demonstrating, like many other businesses already have, that it’s possible to succeed in a county whose 26 communities total around 71,000 residents — less than half of Springfield alone.

“It took off right away,” she said. “My prices were competitively high. I knew the cost of food was going up and the cost of labor was going up, so I priced it so I didn’t have to change my prices too often. But people didn’t complain about it, and I felt like it was doing pretty well.”

When COVID shut down much of the world, Damkoehler pivoted to a concept called Take & Bake Meals, which, at its height, was sending 50 to 60 meals out the door each day, which wound up expanding her reach and widening her exposure.

“We were getting people from Connecticut, from New York, discovering us,” she recalled, and those days partly explain why her customer base went from 90% local before 2020 to a ratio today of about 60% repeat customers — who come anywhere from every day to once a month — and 40% travelers checking out the bakery for the first time.

And Damkoehler’s success continues; she used a crowdfunded grant and a bank loan to build an addition, doubling her kitchen space and allowing her to begin offering cooking classes last September. She now employs six full-time bakers and six front-of-house staff, and is looking to hire a chef instructor as well.

“It blows my mind that I’ve only had one class that’s had to cancel due to low enrollment. They usually sell out within a couple of weeks, if not days,” she told BusinessWest. “It shows there’s a major need for that part of the business; there’s nothing like that around here. We’re doing kids’ classes now, too.

“I’m amazed every day that we’re able to do this successfully,” she added, especially in a community of just over 2,100 residents. “The prices are not cheap. But people recognize the value, and they appreciate it, and they’re willing to spend more money on something that’s done right. It doesn’t scare people away.”

So that’s what Damkoehler brought to the table: talent, quality, drive, and the instincts to pivot to what the market needed, which, both during the pandemic and with her classes, generated further opportunities for growth. Meanwhile, other businesses throughout this mostly rural county bring their own differentiators, but they also testify to a supportive, if small, community.

“Business owners here who are thriving have really committed, loyal customers. They have customers who love to come out and spend time there, spend their dollars with them, and they’re focused on providing a really great experience every time someone comes in,” said Hannah Rechtschaffen, director of the Greenfield Business Assoc. (GBA).

“One thing that I hear from some business owners is a sense of community and mutual support,” she added, noting that one of the GBA’s goals is to keep building opportunities for business owners to know each other better, so they can recommend each other.

“I think it’s organizations like ours and like the chamber that are able to listen to business owners and respond and really be another set of hands in their business success. That’s not overrated when you’re wanting to have a brick-and-mortar presence. So I hope businesses will think about opening here; I hope businesses will think about opening a second location here.”

“We were getting people from Connecticut, from New York, discovering us.”

To that end, Rechtschaffen added, “when we’re in conversation with Greenfield Community College about getting an internship program going, or when we’re in conversation with the Franklin County CDC about small-business support and entrepreneurship, all of those relationships are so, so crucial. None of us want to feel like we’re toiling away alone. We want to feel like we’re part of a larger ecosystem.”

Jessye Deane, executive director of the Franklin County Chamber of Commerce and Regional Tourism Council, agreed.

“Partnership and collaboration are the special ingredients in Franklin County. The way our communities come together to support our small businesses, it’s not like anything I’ve seen elsewhere,” she said.

“What I love to see here are thoughtful partnerships and strategies around how to best support business owners in filling in some gaps and resources that some more populated areas have, and how to attract different industries to the area,” she continued, touting, as Rechtschaffen did, the partnership between the chamber and GBA, but also Greenfield Community College, the CDC, and various economic-development entities.

“We want everyone’s business to be as successful as possible and have as many resources as they can tap into to ensure that success,” Deane said. “We wake up every day asking how to best support them.”

 

Declining Numbers

Such partnerships and mutual support are especially meaningful in a county that, after years of plateauing population, has seen those numbers start to creep downward, especially in the small towns beyond Greenfield and Deerfield.

“Certainly, population decline — or the projection of population decline we see — is a pretty major threat to many rural parts of Massachusetts,” said Linda Dunlavy, executive director of the Franklin Regional Council of Governments. “As Baby Boomers age, we need help, and not attracting young people to our region will be a concern for us. So we’re working on that.

Double Edge Theatre in Ashfield

Double Edge Theatre in Ashfield is just one example of the many cultural offerings in Franklin County.

“But population decline also hurts Franklin County and its rural areas because so many state and federal funding formulas, the distribution of aid money to municipalities, is based on population,” she continued. “So as our population decreases, the amount of money we have for infrastructure improvements, for education, etc., also decreases, which compounds the problem: how do we get people to come to our region if we’re not caring for our infrastructure, our assets, adequately?”

Dunlavy, who was named one of the Difference Makers for 2024 by BusinessWest, has been working for the benefit of Franklin County for decades, so she understands its assets — from arts and culture to outdoor recreation to that supportive business community others mentioned — but she understands the challenges of an aging, shrinking population base, too.

“Because we’re so rural, we have to work together,” she told BusinessWest. “We are a very collaborative region, probably one of the most collaborative regions in Massachusetts, because all the regional organizations are working together. We combine services of municipalities, our businesses work together, and they are served by strong regional support systems. It’s a great region to live in — if you know about us.”

A.J. Bresciano, first vice president and commercial loan officer at Greenfield Savings Bank (GSB), has been lending in Franklin County for the past 16 years, and he feels good about the current strength of business activity in the region.

“In terms of business lending, I think there’s some growth and some optimism, post-pandemic, in starting businesses and seizing opportunities to capitalize on improving economic markets. I think there is some opportunity for people with great ideas and a passion for what they do to come in and start something new,” he told BusinessWest.

That said, “there are certainly some challenges in the interest-rate environment,” he added, especially on the residential side, where higher rates and a shortage of housing have taken away the ‘churn’ of a vibrant market. “But I think that will change. Hopefully we’ll see rates start to come down in the near future, which will give people an opportunity to go out and seek new opportunities. We’re pretty optimistic about what the future holds.”

On the plus side, “there’s a lot of interest in this market because it’s less expensive than other markets that are overdeveloped. So a lot of borrowers see opportunity here,” said Peter Albero, chief financial officer and treasurer, noting that GSB originated $100 million in commercial loans and $70 million in residential loans last year. “The residential side is still a little bit lower … but the commercial side is very strong. A lot of banks are competing for strong borrowers.”

The aging of the population has created a fair amount of business turnover, Bresciano added, as long-time business owners are looking to retire and move into the next chapter of their lives.

“So there’s definitely opportunity for someone else to come in with new ideas, new ambitions, and to cultivate a new environment,” he said, pointing to one project — the conversion of the former Wilson’s Department Store in downtown Greenfield to a mixed-use property — as an example of forward thinking.

“None of us want to feel like we’re toiling away alone. We want to feel like we’re part of a larger ecosystem.”

For her part, Deane has seen a pipeline emerge of younger leaders in many Franklin County communities as older leaders, like those older business owners, look to retirement. “I’m excited about the leadership we’re seeing step into those roles,” she said.

 

Plenty to Promote

Rechtschaffen is acutely aware of what a spread-out county like Franklin faces in terms of housing, transportation, and access to amenities, but she tends to light up when talking about what she loves about the region — and there’s a lot of that.

“We have so much amazing outdoor arts, outdoor activities, whitewater rafting, skiing, theater … there are so many things. So I always want to make sure that people know what there is to visit up here.”

The target audience isn’t just visitors from afar, though.

“We have an advantage in Franklin County, which is that people really do want to support local, so it’s important that we have the right retail mix and experience mix here for people to be able to do that,” Rechtschaffen said, which is the impetus behind efforts like the “find it in Greenfield” campaign running on Bear Country radio and through other outlets.

“A lot of people don’t realize what’s so close by. So getting the word out can be a challenge,” she added. “We’re really trying to keep beating that drum and making sure that things are affordable, things are accessible, and we’re bringing businesses into Greenfield and Franklin County that people really want. That’s also a crucial part of the puzzle.”

Dunlavy has helped put many pieces in place, from north-south rail to broadband access to a planned partnership with other regional councils of government on a Connecticut River climate-resiliency plan.

“You do nothing alone. Everything takes partnership and many people working together,” she said. “And I like that part of the job. I like that challenge, and I like that focus. I’m never bored, ever. There’s always something to work on and always something to think about.”

Rechtschaffen never stops thinking about Franklin County, either.

“This is really creative work,” she said, “to be problem solving, to be listening, to be connecting people with one another so that their business can thrive, maybe in ways they didn’t think about. I really love all of this work to grow Greenfield and Franklin County in a way that feels good, for as many people as possible.”

 

Special Coverage Technology

Current Events

Randy Ames

Randy Ames says robotics will be the main focus of the next chapter in the intriguing Ames story.

 

As he talked with BusinessWest, Randy Ames gestured out the window of his tiny office to the traffic on Greenfield Street just a few dozen feet away.

He guessed that several thousand cars pass that spot every day, and further speculated that few, if any, of those travelers would have any idea at all what goes on inside the small, nondescript building that has been home to his business for the past 15 years.

That’s a pretty safe bet, actually. In fact, it’s easy to drive right by Ames Electrical Consulting without knowing it’s there. And soon, it won’t be there.

Indeed, as he talked, Ames noted that he was in the very early stages of packing up for a move to much larger quarters in Greenfield Industrial Park, just a few miles away. That move is a big part of an exciting next chapter in one of the more intriguing, and still evolving, business stories in Franklin County.

The first chapter saw Ames abandon a career, if it could be called that, as a chef — because he needed something more financially rewarding as he started a family — and enroll in an electrical engineering technology program at Springfield Technical Community College.

“Manufacturers can’t find people to work — and it’s not just manufacturers, it’s everyone.”

The next chapters would see him put that degree to work in jobs for several different companies in the region — from Elm Electrical in Westfield to Kellogg Brush in Easthampton — while also earning a degree in electrical engineering at Wentworth Institute of Technology in Boston on weekends (“three years of Saturdays,” as he called it), and also doing a little of what he described as “moonlighting.”

Specifically, he was developing and installing systems to help businesses automate various operations and processes.

Eventually, and with some real incentive after he was pink-slipped by a downsizing Kellogg Brush, his work with automation evolved from moonlighting into a risk-laden entrepreneurial venture, one that somehow managed to survive the Great Recession of 2008 and 2009, when OEMs that made the equipment he installs all but shut down.

Today, Ames boasts clients in a wide range of sectors, from breweries to plastics; food and beverage to paper; recreation (think ski lifts) to municipal water and wastewater facilities. Indeed, the company designs electrical hardware and software control systems for companies that make everything from golf balls to Play-Doh to ketchup bottles.

“We’re the automation guys,” Ames said simply, adding that, over the years, the company has enjoyed steady growth while expanding and diversifying its portfolio of customers, which it provides with turnkey operations.

The next chapter for Ames, and a big reason behind its move to larger quarters, involves the growing, ever-changing world of robotics.

The company has become New England’s only authorized distributor and integrator of NACHI Robotics Systems, said Ames, adding that, as manufacturers and machine shops across the region and throughout the Northeast continue to struggle to attract and retain employees, more of these companies are increasingly looking to robots and cobots (‘collaborative robots’ that work together with people) as a solution.

NACHI Robot Roundup

Randy Ames, center, and a large delegation of local, state, and business leaders gathered at the company’s facility in Deerfield last summer for the NACHI Robot Roundup.

“Manufacturers can’t find people to work — and it’s not just manufacturers, it’s everyone,” said Ames, adding that his company is now primed and well-positioned to take full advantage of this technology and what it can do for companies.

It was this next chapter and what it might it might mean for the company and the region that drew business leaders and elected officials — more people than had come to his door in decades — to the office on Greenfield Street last summer for what was dubbed the NACHI Robot Roundup.

At that gathering, attendees got a good look into the future — of manufacturing, Ames Electrical, and, in many respects, the region.

For this issue and its focus on Franklin County, BusinessWest takes an in-depth look at Ames and what comes next for a company where success hasn’t come automatically, but through entrepreneurial energy and a willingness to keep current — figuratively, but also quite literally.

 

Watt’s Happening?

Ames joked early and often about the acronyms that dominate his business.

There are many of them — from PLCs (programmable logic controls), which are small devices, “the heart of automation,” as Ames called them, that can be programmed to turn things on and off; to HMIs (human-machine interfaces), the operators’ touchscreens; and even RAT (remote access technology), which provides a secure, cloud-based IT network that allows Ames to access remote locations and control machines with just a few clicks.

These acronyms come together in an industry, and a business, that has emerged, grown, and evolved over the past four decades, and continues to do so.

As noted earlier, Ames was a chef before enrolling at STCC and then working at Elm Electrical and then Kellogg Brush and eventually starting that moonlighting with automated systems.

He started in 1992 at Yankee Candle as it was opening its village in South Deerfield, specifically with developing, building, and programming ‘Santa’s toy machine,’ which made it appear that toys were going into a huge box in pieces and coming out as finished products.

“Part of it was to make it sort of this Willy Wonka/Rube Goldberg machine-looking mechanical contraption,” he recalled, adding that he worked with Yankee Candle founder Michael Kittredge on the project. “He said, ‘I want it to do this … I want this valve to make this thing spin, and all these lights to blink, the conveyer to run, to turn the snow on and off in the windows outside, etc.’ I’ll bet there were 25-foot-diameter gears on the wall with little motors that I had to make run.”

From there, Ames worked with several other moonlighting customers offering their own versions of ‘I want it to do this.’ Those experiences provided him with the confidence to go into business for himself in the spring of 1992 when he was laid off from Kellogg Brush as it was downsizing.

“I made four phone calls that day, and three people called me back,” he said, adding that one of them was Hillside Plastics in nearby Turners Falls, which would go on to be a steady customer.

He initially operated out of his house in Montague, working there during the day and then for OEM Kingsbury Corp. in New Hampshire at night, before focusing exclusively on his own work.

Over the past 30 years, the company has survived disruptive forces ranging from the Great Recession, when the phone stopped ringing and he started thinking about returning to work as a chef, to the pandemic, and thrived mostly by growing and diversifying its portfolio of customers while developing strong partnerships with both those clients and the makers of the equipment it installs.

Elaborating, Ames said the company takes a collaborative approach to what amounts to finding solutions for a client, whether it’s a manufacturer looking to automate a production process or a municipality operating its wastewater treatment plant.

He said the phone started ringing again in 2011, and with few exceptions, it hasn’t stopped ringing since, with customers finding Ames mostly through its vendors and all-important word-of-mouth from existing clients. Along the way, it has developed a niche — mostly smaller systems — and a reputation for being able to move quickly and nimbly, separating it from its much larger competitors.

Most of its customers are along the I-91 corridor in Western Mass., but it has also expanded into the North Shore, the Worcester area, and other parts of New England.

This expansion process may be accelerated by the partnership with NACHI Robotic Systems, Ames said, noting that a growing number of companies, including machine shops, are looking to robots as their workforce challenges mount.

“Manufacturers are tired of the revolving door,” he explained. “They bring someone in, they train them for a week, and then they’re gone. So, increasingly, they’re looking at robots.”

Indeed, he said he’s taking calls from potential customers ranging from bakeries to machine shops exploring the possibility of using robots to handle some of the work currently carried out by people.

Elaborating, Ames said he’s given two quotes to machine shops for robots that can handle what’s known as ‘machine tending,’ yielding yet another acronym (MT). And as he talked, he played a video of a NACHI robot picking and placing parts and putting them into a chuck on a computer numerical control system.

“This machine costs $92,000 — it comes with a cart and a robot,” he told BusinessWest. “If you can keep loading that, it will work all day and all night long; we just quoted one company where the ROI on one of these was three months.”

The company hasn’t installed any robotic systems yet, but Ames said the pace of phone calls inquiring about the equipment and what it can do has certainly picked up over the past several months. And he expects that call volume to only increase as workforce issues across all sectors continue.

 

Wired for Growth

Returning to the matter of that Willy Wonka/Rube Goldberg contraption he developed for Yankee Candle, Ames said that Michael Kittredge, who passed away in 2019, told him years ago that someone from the Smithsonian Institution called, saying they would be very interested in putting it on display once Yankee Candle was done with it.

Unfortunately, the toy machine had been taken down and dismantled by that time, Ames went on, adding that he never thought about his work winding up in the Smithsonian one day.

Instead, he’d gladly settle for satisfied customers and continued growth of the business he started from scratch and developed into something that has remained on the cutting edge of an emerging sector.

You certainly can’t see any of that driving past the company’s soon-to-be-former home on Greenfield Street, and that’s part of this engaging story — one with some intriguing chapters still to come.

Features

Concrete Example

It’s called the Justice40 Initiative, also known as Section 223 of Executive Order 14008, “Tackling the Climate Crisis at Home and Abroad.”

It was issued by President Biden his first week in office back in 2021, and it directs 40% (hence the name) of the overall benefits of certain federal investments — including those in clean energy and energy efficiency, clean transit, affordable and sustainable housing, training and workforce development, and more — to flow to disadvantaged communities.

Holyoke still fits that description, and the fact that it does is one of many factors that has brought Sublime Systems, the Somerville-based startup that manufactures what it calls “low-carbon cement,” to the Paper City in an ambitious, $150 million venture that brings the city’s past, present, and future together.

Specifically, Sublime, guided by the Justice40 Initiative tools, its pending application for funding to the Department of Energy’s Office of Clean Energy Demonstrations, and other factors, including accessibility to abundant renewable energy (hydropower), eventually settled on a 14-acre sliver of land, an island in some respects, that lies between the city’s lower canal and the Connecticut River to scale up its operation.

There, the company expects to break ground in early 2025 on a plant that will produce 30,000 tons of cement that is much kinder to the planet than the products that have been produced to date. The application to OCED is for funds for accelerated construction of this facility, and the program in question is one of many covered by Justice40.

“Sublime ultimately selected Holyoke because of the dual opportunity to help local people in the near term while working toward swift and massive impact on global CO2 emissions,” said Erin Glabets, Sublime’s head of Communications, as she summed up the company’s mission — and decision to take its next critical step in Holyoke — in succinct fashion.

Launched from research at the Massachusetts Institute of Technology, the company was founded by Leah Ellis and Yet-Ming Chiang to essentially revolutionize cement production.

“Sublime ultimately selected Holyoke because of the dual opportunity to help local people in the near term while working toward swift and massive impact on global CO2 emissions.”

While doing that, it has become part of an exciting new era in manufacturing in the nation’s first planned industrial city, one focused on green manufacturing and green energy.

Indeed, while Sublime is an environmental story and part of what Gov. Maura Healey calls the ‘climate curtain’ taking shape in the Commonwealth, it is also an economic-development story and an example of the kind of company Holyoke is trying to attract with its strong blend of clean, lower-cost hydroelectric energy; large inventory of old mill space; and accessible location off several major highways.

“Sublime Systems’ low-carbon cement manufacturing project is not just a business development — it is a major stride towards the Holyoke we envision — innovative, prosperous, enterprising, and future-oriented,” Holyoke Mayor Joshua Garcia said. “By supporting this initiative, we are fostering a new paradigm where economic growth and the health of our planet are seen as interconnected and interdependent, not separate or mutually exclusive.”

 

Cleaner and Greener

As noted, this is a story with many elements, both figuratively and literally, the most obvious being a fundamental change in not only how cement is produced, but how such production impacts the environment.

“The founders wanted to de-carbonize cement,” Glabets said. “Cement is a huge emitter, a high-polluting industry just as a function of how it’s made, and it’s been made the same way for about 200 years — by taking limestone, a mineral that is half carbon dioxide by weight, and breaking that down into reactive ingredients.

“When you break it down, all that CO2 gets released into the air,” she went on. “And the way you break it down is with a very high heat process — a fossil-fuel kiln that needs to reach about 1,400 degrees Celsius. All that contributes to very high carbon emissions for the industry.”

Sublime takes a much cleaner and greener approach, using an electrochemical process that can turn abundantly available non-carbonate rocks and centuries of industrial waste that don’t release CO2 when they are decomposed into cement at ambient temperature — eliminating the need for fossil fuels entirely.

“We can use minerals that don’t have CO2 in them, so there’s no emission on that side,” she explained. “And we can do it at low heat and with a fully electrified process, so there’s no emissions there, either. So the cement has the same chemical makeup as the old stuff, as the more polluting, Portland cement, as it’s called, and it can be used in concrete the same way.”

The company has taken production to a pilot level — about 250 tons per year — in Somerville, Glabets said, adding that the next step is essentially scaling up. And that’s where Holyoke becomes a huge part of the story.

Elaborating, she said most cement plants currently operating in this company produce 1 million tons per year. Sublime wants to someday get to that level of production, but in the meantime, it will take the incremental, or intermediate, step of creating what could be called a demonstration facility.

As it commenced a search for where to build that facility, the company considered a number of factors. For starters, she said the company wanted to be close to sources of raw materials, and also close to its headquarters in Somerville. Meanwhile, it would require a large footprint on which to build, and sites of the size eventually found in Holyoke, about 14 acres, are becoming increasingly difficult to locate.

Other ingredients include accessibility, an ample supply of customers within a short distance of the demonstration facility, as well as a community that would welcome such a large-scale industrial manufacturing facility and had the zoning and permitting for it, she went on, adding that not all cities and towns are welcoming.

And then, there’s the company’s desire for clean energy to power that plant.

“Because what we do is meant to be as green as possible, powering our electrical process with renewables is really important,” she told BusinessWest. “So finding a place with a really green grid was at the top of our list.”

As was a desire to address some of the goals of the Justice40 Initiative, said Pat Beaudry, a Holyoke native now serving as the company’s Project Development manager.

He described his recent work as a “reality check” to determine if Sublime’s facility was something Holyoke residents really wanted and needed in their community. After months of meeting with various constituencies, including residents, officials, nonprofits, labor, and economic-development agencies, he said the answer to that question was a resounding ‘yes’ — for many reasons, he said, but especially a desire to write a new and exciting chapter in the city’s long and distinguished industrial history.

“Even though a lot of people in the city don’t have a direct history of working in the paper mills, they grew up hearing stories from their parents about what it looked like then and the opportunities that abounded downtown,” Beaudry told BusinessWest. “And I think people are ready to go back to the future with a cutting-edge industry.”

 

Rising Interest

There were a few other options to consider for locating the plant, Glabets said, but Holyoke’s assets, overlaid with the guidelines of Justice40 Initiative, steered the company to the Water Street site, which was home to a series of paper mills that were consolidated over time but had been dormant for several years and were eventually demolished.

Construction, as noted, is expected to begin in early 2025, with the plant coming online in 2026. The cement it produces will be an in-demand item, she noted, adding that end users, be they municipalities or private businesses, are increasingly looking to incorporate green building materials in their projects, thus reducing their overall carbon footprint and what are known as scope 3 emissions, indirect greenhouse-gas emissions that occur in an organization’s value chain.

“Many large companies are working to reduce those scope 3 emissions. And when building a new facility, whether it’s a large data warehouse or something to house any sort of operation, if they can build that facility in very a low-carbon way, that’s one way to accomplish that goal,” Glabets said.

She added that Sublime is already seeing solid interest from large infrastructure owners and end companies that fall into that category.

“Because today’s cement is so high-emitting — for every ton of cement made, a ton of CO2 gets released — this is a very effective lever for reducing those emissions.”

Professional Development

Professional Development

Ian Noonan teaches a workforce-development class at STCC.

Ian Noonan teaches a workforce-development class at STCC.

It’s called the IT Academy.

Launching on March 12, it’s a new program within Springfield Technical Community College’s (STCC) Workforce Development Center that focuses on cybersecurity, a growing field with a constant need for new talent.

“We’re really excited about this one,” said Ian Noonan, STCC’s director of Instruction and Asssessment for Workforce Development, noting that the program will have full- and part-time options. “There is such a big need for that piece, and this is a pathway to build careers in IT and cybersecurity. We want to make it easier for folks trying to break in, maybe non-traditional students who are not going to college.”

Indeed, the Workforce Development Center (WDC) focuses its considerable energies on such students, who are not taking classes for college credit, but instead training for employment in fields that badly need a stronger pipeline of talent.

“We offer plenty of different workforce-development, certification-based programs,” Noonan said. “Some matriculate into credit-bearing courses, and some are ways to earn certifications.”

One of the more popular options is the certified nurse aide (CNA) program, which prepares students with entry-level job skills that allow them to enter the healthcare field and prepare for the state board examination to become a CNA.

Other healthcare options include phlebotomy technician, emergency medical technician, EKG technician, and a few options for people already working in healthcare, including phlebotomy certification, CPR basic life support, and dental radiology.

“We’re always looking at what the best needs are for the community and how best to support students in building skills, earning certifications, and getting hired.”

The WDC describes its offerings as “non-credit programs and classes meet the ever-changing technology and workforce demands of individuals, businesses, and industries in the region.”

Part of that role is coordinating with the STCC Career Services Center to provide internship opportunities as well as full- and part-time employment opportunities. Meanwhile, the programs and classes offered at the center include both instructor-led and web-based workforce training and certifications in a wide variety of areas, including advanced manufacturing, construction and project management, healthcare, skilled trades, IT/network certification, and certification and license preparation in areas like auto damage appraisal, drinking-water treatment and distribution, and ServSafe preparation for food handlers and managers.

“One of the bigger programs we do is a HiSET/GED adult-education program funded through the state on a five-year grant,” Noonan explained. “With that, we provide HiSET and GED prep courses, both day and evening, both in person and online, as well as for students who are just getting started. We run these sessions in eight-week programs.”

 

Help Where It’s Needed

Among other programs at the WDC, the Educators’ Academy provides a free, 10-week course to prepare participants for the job of paraeducator in the Springfield Public Schools. Para-educators work with teachers and other school staff to provide instructional assistance and classroom support.

Another free offering is the Hampden Prep program for basic computer use skills, which helps reduce the digital divide that keeps many individuals from accessing jobs. The course provides instruction in technology and digital literacy, and students work to improve their computer and job-ready skills as well as prepare to earn certificates.

Noonan said the WDC is also developing a green-jobs program to create a pathway to support another rising industry. “We’re always looking at what the best needs are for the community and how best to support students in building skills, earning certifications, and getting hired.”

It’s critical work, he added. “This is so important, not just for students, but for the community as a whole. We’re talking about students coming into these programs, especially for the HiSET or the GED, who weren’t successful in traditional schooling, and this is a great opportunity for them to build their academics and learn those skills they need to move into a career.”

One benefit of the Workforce Development Center is that students are assigned a college and career advisor as soon as they start classes.

“It’s incredibly rewarding work to meet our students where they are. That’s why we’re here.”

“Our students all have access to that,” Noonan said. “We’re able to support them with résumé development, interviewing skills, cover letters, anything that will help support our students with that next step.”

Students enrolled in programs at the center also get access to all the college’s resources, from disability services to the Center for Access Services, which assists with needs like food and housing assistance.

“The mission of the college is to transform students’ lives. And what we’re doing here at the Workforce Development Center sets the stage for students to transform their lives and create better lives for them and their families,” Noonan said. “We’re here to support them with whatever they need, with programs ranging from HiSET and GED prep to getting their master electrician certification. There’s a lot here to offer the community.”

 

Rewarding Work

Noonan said it has been personally gratifying to him to see the impact the WDC has on people who may have walked an erratic path to get an education, or may have previously struggled with high school or college, but are now able to take the first steps toward a fulfilling career.

“It’s been great work, getting to see student success from day to day, seeing students who may not have been successful with traditional schooling be successful,” he told BusinessWest. “It’s incredibly rewarding work to meet our students where they are. That’s why we’re here.”

Home Improvement

Up Close and Personal

Andrew Crane

Andrew Crane says the Home Show is both a helpful experience for homeowners and a fun day out with family or friends.

 

Andrew Crane said the annual Home & Garden Show staged by the Home Builders and Remodelers Assoc. of Western Massachusetts (HBRAWM) began as a way to get contractors out in front of people who needed projects done.

These days, with the prevalence of the internet, consumers can do a lot of their research and shopping online, and they do.

But here’s the thing — the annual show, now in its 69th year, still draws a crowd.

“There are a lot of people that still want to meet their contractor, look that person in the eye, maybe see what their trucks or equipment look like, talk about specific projects, and see pictures. That’s how I like to shop,” said Crane, HBRAWM’s executive director. “The Home Show is for people that want to see and talk to contractors, as well as other people. If I’m buying windows and I get a chance to touch that window and slide it up and down or left and right, I feel better about that product. And that’s what the Home Show offers.”

This year’s edition runs March 21-24, in and around multiple buildings at the Eastern States Exposition in West Springfield. Crane says he expects about 15,000 visitors over those four days.

“If I’m looking to build a home … I’d like to find a guy that’s built several homes, or dozens, or hundreds, educating me about the process,” he continued. “It’s probably the single biggest investment you’ll make in your entire life. If you buy a car, it lasts you five years, six years, maybe 10 years. If you buy a house, it’s supposed to last you 50 years, 60 years, 80 years. So it’s kind of a big decision.”

“You get a chance to touch them and feel them without traveling to 20 different spots and other lumberyards all over Western Massachusetts; you might be able to do it all in the same building.”

Meanwhile, homeowners looking to renovate — and that number spiked during the stay-at-home months of the pandemic, and remodelers still report a high volume of projects today — will find plenty of vendors of windows and doors; flooring, countertops, and tile; appliances and furnishings; and much more.

“You get a chance to touch them and feel them without traveling to 20 different spots and other lumberyards all over Western Massachusetts; you might be able to do it all in the same building,” Crane explained. “We might be able to show you several of the products — different roofing, different siding, that type of thing.”

 

Plenty of Reasons

The annual event sees all types of attendees who visit for a variety of reasons, Crane noted. Attendees typically fall into one of several categories:

• People planning to buy or build a new home, who may visit with builders, real-estate agents, financial institutions, and sellers of component products;

• People planning to remodel or renovate, who may want to check in with all of the above, plus vendors of the aforementioned windows and doors, appliances, home furnishings, and more;

• Yard and garden enthusiasts, who tend to be interested in lawn and landscaping services; wall, walk, and edging components and materials; and trees, shrubs, flowers, and seeds;

• Renters, who have no plans to own a house, but may be interested in space-conservation and space-utilization products, as well as home furnishings;

• Impulse buyers, who flock to vendors of home décor, arts and crafts, cooking and baking products, jewelry, and personal goods; and

• Lifestyle-conscious individuals, who like to check out trendy, high-tech, or time-saving products, as well as home furnishings and products focused on self-improvement, fitness, and health.

The latter categories inject some fun into the Home & Garden Show, Crane said. “We hear it every year: ‘where’s the beer-nut guy?’ or ‘where’s the pickle guy?’ Those type of things are what make a show entertaining. We call ourselves the Home Builders and Remodelers Association, but everybody likes to look at the radio remote-control helicopter that flies around.”

Even with the more serious home-related purchases, everyone wants some variety, he added.

“You don’t want to look at 500 sheds, but it’s really nice to have a dozen there to look at, with different types of shapes and colors. It’s really nice to see windows, but you don’t want to look at 300 windows. As you travel through the aisles, you’ll see different fences, you’ll see different roofing, different siding, and then you’ll bump into the pickle guy, or you’ll bump into the beer-nut guy, or the person selling knives and pans. These are all part of the entertainment.”

Speaking of entertainment, Crane said he’s often considered the show a social event, or at least part of one.

“Before I was involved with the Home Show, I used to go because I would see my neighbors and friends. We would plan to meet at the Home Show at 6:00, walk the Home Show for a couple hours and see dozens of our friends, and then we would plan a dinner date, go somewhere with our wives and have a nice meal somewhere.”

He also noted that the show is an inexpensive outing, and just about everyone who checks it out will find something useful, whether they’re looking for it or not. “In some cases, people will pick up a card and might not even call that vendor or contractor until a year later, when they remember that they ran into them.”

For vendors, the show can fill up an entire year’s worth of projects, Crane said, so people need to manage their expectations and plan ahead. “If you’re looking for a roof, you might have to wait until August to get it. And after the Home Show, you might not even get it this year if that’s the person you want to use.”

Meanwhile, “other people are just there to make sure that the general public knows they’re around if they ever can be of service. You know, pass out the business card, and it goes on the refrigerator, and if you ever need this or that, you take the card off the refrigerator and call that person.”

 

The Right Stuff

The Home Builders and Remodelers Assoc. is almost 100 years old and continues to represent contractors so they can understand state and national regulations, as well as keeping the general public informed of what services are available in the region.

“All the businesses that run a good business — meaning they plan, they advertise, they keep the right insurances, and they keep their licenses intact — are doing fine because they have a responsibility to their employees and to their livelihood,” Crane said of today’s business climate. “So when they attend education and learn how to write or rewrite contracts as laws change, that protects the public, and it protects them.”

At the same time, “when a person is shady in any business, they don’t put themselves out in front of the public. They kind of skirt the system, so to speak. So the people you’re going to meet at the Home Show are putting themselves out in front of everyone for the world to see, so people know they’re in business, they’re legit, and you can count on them being educated,” he went on. “So you’re not just hoping for the best. You’re ahead of the curve with your selection process.”

Law

Prepare for Compliance

By David A. Parke, Esq.

 

The new reporting rules that became effective Jan. 1, 2024, under the federal Corporate Transparency Act (CTA) now require many small businesses and other entities to file reports with the U.S. Financial Crimes Enforcement Network (FinCEN). FinCEN estimates there are more than 30 million entities that are subject to these reporting rules on their effective date.

The CTA is intended to provide law enforcement with a means to combat crimes, like money laundering, that are aided through the use of shell companies. The CTA applies to ‘domestic reporting companies’ and ‘foreign reporting companies,’ as defined in the rules. This article will focus on domestic reporting companies.

Under the CTA, a reporting company, subject to the CTA, must file information with FinCEN regarding itself and its beneficial owners. For a reporting company formed on or after Jan. 1, 2024, the company must also report information regarding the individuals who created the company. Any changes to previously reported information must also be reported in a timely manner to FinCEN. The rules specify the information that must be reported about a reporting company and its beneficial owners and company applicants.

David A. Parke

David Parke

“The CTA is intended to provide law enforcement with a means to combat crimes, like money laundering, that are aided through the use of shell companies.”

A domestic reporting company under the CTA is any corporation, limited-liability company, or other entity created by filing a document with the secretary of State or a similar office under the law of a state or Indian tribe, unless exempt. There are 23 categories of entities that are exempt from reporting. The exemptions include highly regulated entities like issuers of securities registered under Section 12 of the Securities Exchange Act of 1934, banks, insurance companies, regulated public utilities, and certain tax-exempt organizations. Many small entities are likely not covered by an exemption and will need to report. The rules define more specifically the conditions of each exemption.

One exemption is for a ‘large operating company,’ as defined in the rules. This is a company that employs more than 20 full-time employees in the U.S., has an operating presence at a physical office within the U.S., and has more than $5 million in annual gross receipts or sales, excluding gross receipts or sales from sources outside the U.S., according to the company’s federal income-tax return for the previous year.

A ‘beneficial owner,’ whose information must be reported to FinCEN, is any individual who exercises substantial control over the reporting company or who owns or controls, directly or indirectly, at least 25% of the ownership interests of the reporting company. The reporting rules address various types of direct or indirect control or ownership arrangements under which an individual would be a beneficial owner.

An individual would be included as a beneficial owner if that individual is a ‘senior officer,’ which includes the president, chief financial officer, general counsel, chief executive officer, chief operating officer, or any other officer who performs a similar function. The rules also include as a beneficial owner any individual who has authority over the appointment or removal of any senior officer or a majority of the board of directors or similar body, or has substantial influence over important decisions, including decisions of the type enumerated in the rules.

A ‘company applicant,’ whose information must be included for a domestic reporting company created on or after Jan. 1, 2024, is an individual who files the document that creates the company, and the individual who is primarily responsible for directing or controlling the filing where more than one individual is involved.

Any domestic reporting company created before Jan. 1, 2024, must file its initial report with FinCEN by Jan. 1, 2025. Any domestic reporting company created during 2024 must file within 90 days. Any domestic reporting company formed on or after Jan. 1, 2025 must file within 30 days. The deadlines are measured from the earlier of actual or public notice that creation is effective. If there is a change in any information previously reported to FinCEN regarding a reporting company or its beneficial owners, an updated report must be filed with FinCEN within 30 days.

FinCEN has an E-filing website for reporting information (boiefiling.fincen.gov), and charges no filing fee. FinCEN has also published a Small Entity Compliance Guide and Frequently Asked Questions to provide guidance regarding the CTA reporting rules. FinCEN allows for use of a FinCEN identifier, which is a unique number assigned by FinCEN to an individual who applies for such a number and submits the information required of a beneficial owner or company applicant. The reporting company’s report may include the FinCEN identifier in lieu of the information otherwise required for the individual.

The consequences of non-compliance can be significant. It is unlawful under the CTA for any person to willfully provide or attempt to provide false or fraudulent beneficial ownership information to FinCEN, or to willfully fail to report complete or updated beneficial ownership information to FinCEN. Under the CTA, violators are liable for a civil penalty of not more than $500 for each day the violation continues, and may be fined not more than $10,000, imprisoned for not more than two years, or both.

An entity that is or may become a reporting company should consider establishing an internal compliance program to identify reportable changes and assure that the necessary information is received in a timely manner. A company should also consider if any changes should be made to its governance documents to require beneficial owners to provide (again, in a timely way) the information needed for the reporting company to comply with its CTA reporting obligations.

These new reporting requirements will affect many entities. It is important for companies to inform themselves of the CTA’s requirements, determine if the CTA applies, and prepare for compliance.

 

David A. Parke is a partner in the Business/Finance department at Bulkley Richardson.

Law

Unmarried Parents Are Still Parents

By Julie A. Dialessi-Lafley, Esq.

 

More and more frequently, people are opting not to get married, but are still desirous of having children and becoming parents, whether or not they are in a committed relationship with their partner. The decision to have a child or children creates a permanent connection to the other parent, regardless of the marital status of the parents.

Unmarried parents have various types of relationships. We see unmarried parents that live together, some have separate households but spend time together, and many are not together any longer and may have new relationships. The unmarried parents need to navigate how to bring up their child together while being apart. This requires that both parents understand that the other parent has a right to be in the life of the child. The law supports the idea that fathers and mothers both have the right to parent their children, even if unmarried.

Emotions of the parties often cloud their judgment when considering the role of the other parent in the life of the child. Did the parties break up? Has one person (or both) moved on? Was the relationship short-term without commitment and lacking a foundation between the parents? The history of the relationship is certainly impactful on the parent; however, first and foremost, parents need to be reminded that fathers need to be responsible, present, and cooperative with the mothers of their children, and mothers need to encourage, support, and accept the relationship a child has with their father.

 

The Child’s Best Interest

The standard in the Commonwealth of Massachusetts to determine a parenting plan and custodial relationship with children and parents starts with a best-interest standard. The presumption is that both parents should play a role in the life of a child unless it is not in the child’s best interest. It is often difficult for a parent to separate their feelings about the other parent when trying to determine the parenting relationship. It is clear, however, that simply because someone is not a good partner does not mean they should not be in the life of their child.

Julie A. Dialessi-Lafley

Julie A. Dialessi-Lafley

“First and foremost, parents need to be reminded that fathers need to be responsible, present, and cooperative with the mothers of their children, and mothers need to encourage, support, and accept the relationship a child has with their father.”

When parents are not married, the law provides that, absent an agreement or court order otherwise, the mother has sole legal and physical custody of the child. This is rebuttable and is not intended to prevent fathers from having equal footing in the lives of their children.

More times than not, with good communication, the parents can develop a parenting plan that provides for both parents to be involved in the legal decision making for the major medical, educational, and religious decisions of the child. This is what is known as legal custody. Parents can agree to share legal custody and make these major decisions together.

If they are unable to agree, a court may order shared legal custody if a history of the parents being able to work together to make these decisions can be demonstrated. Even if the court does not order shared legal custody, both parents still have the right by statute to have access to the medical and educational information and records of the child. It does not mean that a parent is excluded from knowing these things about their child.

There are always exceptions that need to be considered, such as domestic violence or history of restraining orders, which impact the ability of the court to grant certain relief if the parents are unable to agree.

It is worth reiterating that, if the parents are able to put their feelings about the relationship with the other parent aside and focus on the child, they can in most circumstances — if certainly not every one — develop a parenting relationship where both parents can be involved in the child’s life.

Parenting plans that deal with the actual parenting time the parties spend with the child should include the normal parenting plan, a holiday schedule, and vacation schedule, so that there is a clear plan for each parent’s time with the child. The location of pick-up and drop-off of the child, the specific time for exchange of the child, and who may transport the child are critically important in developing the parenting plan. Being clear and specific with these terms may create a plan that will reduce conflict between the parties when they may not both have the same philosophy about co-parenting with the other parent.

Parenting plans should also deal with child support, health insurance, uninsured medical expenses, extracurricular activities and payment of those expenses, education of the child, and the primary residence of the child, at a minimum.

The parenting plan also can include terms around communication. Communication is key, and throughout the child’s life, there are going to be countless times when the parents will need to discuss or exchange information with the other parent, make a decision together, or attend parent-teacher conferences, activities, or countless different life events.

A method of communication can be defined, such as through text, a parenting application which tracks communication, or through parent meetings on a scheduled basis. Regardless of the method, it is often key to successful co-parenting for there to be set rules as to where, when, and what the parents talk about.

By agreement, parents can include terms around phone calls or video calls with the child, as well as any other contact they want to have in between their parenting time. Language that fosters a positive and supportive parenting relationship between the child and the other parent can be included by agreement of the parents to prevent disparaging, disrespectful discussions.

 

The Court as a Last Resort

If the parents are unable to agree on how to develop a parenting plan, the court ultimately has the jurisdiction to make the decision. The court will do its job, but most every judge will encourage the parents to come to an agreement if they are able to do so, as they know their child better than anyone.

If the court is ultimately the decision maker, the court will consider the age and developmental stage of the child, the individual needs of the child, the history of the relationship between the parents, how close the parents live to each other, the parents’ work schedule, and problems such as substance abuse, domestic violence, child abuse, or a criminal record.

Naturally, this is not the exhaustive list, and the topics of this article are general. When navigating these issues, you should seek advice of an attorney in order to understand all the issues that need to be addressed and understand your rights as a parent.

 

Julie A. Dialessi-Lafley is a shareholder with the law firm Bacon Wilson, P.C. and chairs the firm’s Family Law department. She is a certified family law mediator, a member of the Springfield Women’s Leadership Council, a member of the United Way of Pioneer Valley board of directors, and is licensed to practice law in both Massachusetts and Connecticut; (413) 781-0560; [email protected]

 

Law

Walking a Fine Line

By Trevor Brice, Esq.

 

As Massachusetts employers know, one of the best defenses to a discrimination or retaliation suit is to implement preventive measures. One of the most commonplace of these preventive measures is anti-harassment training courses for the workforce that can show the employer is in compliance with state and federal law.

However, a recent case shows that this preventive measure, while it is virtually always a helpful addition to an employer’s preventive measures against discrimination and retaliation, can go too far if not managed or implemented properly.

 

Anti-harassment Training Can Benefit the Workplace

Generally, anti-harassment training is a helpful addition the employer’s tool chest for preventive measures against discrimination and harassment. It gives employees the tools to be able to identify situations in which employees are harassed, discriminated against, and/or retaliated against; identify the classes upon which discrimination, harassment, and retaliation are illegal; and utilize the employer’s reporting procedures to prevent further discrimination, harassment, and retaliation when it is identified.

When deployed properly, anti-harassment training has the effect of creating, at the very least, a discussion in an educational environment about the influence of discrimination, harassment, and retaliation within the workplace.

“Generally, anti-harassment training is a helpful addition the employer’s tool chest for preventive measures against discrimination and harassment.”

Anti-harassment training also makes for an open forum in which employees can learn basic concepts that will make for a safer and inclusive environment that will help to prevent illegal discrimination, harassment, and retaliation. The court in the recent case of De Piero v. Pennsylvania State University acknowledged the positives in anti-harassment trainings, stating that “training on concepts such as ‘white privilege,’ ‘white fragility,’ implicit bias, or critical race theory can contribute positively to nuanced, important conversations about how to form a healthy and inclusive working environment.”

 

Anti-harassment Training Can Create a Hostile Work Environment

However, the court in De Piero also pointed to a more novel concept, that anti-harassment training can make for a hostile work environment. The plaintiff in De Piero sued on the hostile work environment theory, stating that he had to attend at least five conferences or trainings that discussed racial issues in “essentialist and deterministic terms, ascribing negative traits to white people or white teachers without exception and as flowing inevitably from their race.”

In order to prove hostile work environment, the plaintiff had to prove that he suffered intentional discrimination because of his protected status; the discrimination was severe or pervasive, it detrimentally affected him, and it would detrimentally affect a reasonable person in like circumstances (Castleberry v. STI Grp.).

In this case, the defendant employer moved to dismiss the plaintiff’s complaint, stating that the anti-harassment training did not create a severe or pervasive work environment and that it did not interfere with the plaintiff’s work performance.

However, the plaintiff succeeded, with the court ruling that the plaintiff had pled sufficient facts to go forward with his hostile work environment claim. Specifically, the court stated that the plaintiff “was obligated to attend conferences or trainings that discussed racial issues in essentialist or deterministic term, ascribing negative traits to white people or white teachers without exception.”

The court pointed out a training in which the trainer in the anti-harassment conference forced the plaintiff and other white and non-Black people to hold their breath longer to feel pain. It is this and other examples from the defendant’s anti-harassment training that led the court to conclude that the plaintiff’s hostile work environment claim could survive.

 

Conclusion

While the De Piero decision points to how employers can have possible liability when implementing preventive measures, employers should not abandon anti-harassment training and other preventive measures. The court specifically stated that anti-harassment training can aid employers and that “discussing in an educational environment the influence of racism on our society does not violate federal law.”

The takeaway from the De Piero decision is therefore not to eliminate anti-harassment training, but to instead emphasize that the communication and substance of these trainings matter and that anti-harassment trainings can violate federal law if not implemented properly. If employers have questions or concerns about their anti-harassment training following this decision, it is prudent to contact employment counsel.

 

Trevor Brice is an attorney who specializes in labor and employment-law matters at the Royal Law Firm LLP, a woman-owned, women-managed corporate law firm that is certified as a women’s business enterprise with the Massachusetts Supplier Diversity Office, the National Assoc. of Minority and Women Owned Law Firms, and the Women’s Business Enterprise National Council.

Healthcare News

Easing the Load

 

Currently, there are more than 11 million family members and friends across the country providing care to more than 6 million Americans living with Alzheimer’s disease.

Caring for those living with Alzheimer’s or other dementia poses special challenges for family caregivers. As dementia symptoms worsen, caregivers can experience increased emotional stress, depression, anxiety, and new or worsened health problems. Caregivers often experience depleted finances due to disruptions in employment and paying for healthcare or other services.
“Caring for a person with Alzheimer’s takes longer, lasts longer, is more personal and intrusive than most other diseases, and takes a heavy toll on the health of the caregivers themselves,” said Monica Moreno, senior director of Care and Support for the Alzheimer’s Assoc. “During the course of the disease, caregiving tasks escalate and become more intensive. Alzheimer’s and dementia caregivers are often managing multiple conditions, including memory loss, co-morbidities, loss of mobility, reduced communication skills, and behavioral and personality changes.”

Alzheimer’s Caregiving by the Numbers

• More than 11 million people in the U.S. are providing unpaid care to a person living with Alzheimer’s or dementia.
• Eighty-three percent of the help provided to older adults in the U.S. comes from family members, friends, or other unpaid caregivers.
• Nearly half of all caregivers (48%) who provide help to older adults do so for someone with Alzheimer’s or another dementia.
• Among primary caregivers of people with dementia, more than half take care of their parents.
• Approximately two-thirds of caregivers are women, and one-third of dementia caregivers are daughters.
• Approximately one-quarter of dementia caregivers are ‘sandwich generation’ caregivers, meaning they care not only for an aging parent, but also for children under age 18.
• In 2022, the lifetime cost of care for a person living with dementia was $377,621.
• Seventy percent of the lifetime cost of care is borne by family caregivers in the forms of unpaid caregiving and out-of-pocket expenses.
• Forty-one percent of caregivers have a household income of $50,000 or less.
Source: Alzheimer’s Assoc.

Across the country, 59% of dementia caregivers report high to very high emotional stress due to caregiving, and 38% report high to very high physical stress due to caregiving. Seventy-four percent of dementia caregivers report they are “somewhat concerned” to “very concerned” about maintaining their own health since becoming a caregiver.

To help caregivers balance competing priorities while maintaining their overall health and well-being, the Alzheimer’s Assoc. offers these tips:

• Find time for yourself. It’s normal to need a break from caregiving duties. No one can do it all by themselves. Consider taking advantage of respite care or help from family and friends to spend time doing something you enjoy.

• Become an educated caregiver. Understand the disease, its progression, and accompanying behavioral and physical changes. Know resources in your community that can help.

• Build a support network. Organize friends and family who want to help provide care and support. Access local caregiver support groups or online communities such as ALZConnected to connect with other caregivers. If stress becomes overwhelming, seek professional help.

• Take care of yourself. Try to eat well, exercise, and get plenty of rest. Making sure that you are healthy can help you be a better caregiver.

• Accept changes. Eventually, your loved one will need more intensive kinds of care. Research care options now so you are ready for the changes as they occur.

• Know you’re doing your best. It’s normal to lose patience or feel like your care may fall short sometimes. You’re doing the best you can. For support and encouragement, consider joining an online or in-person support group.

“As difficult as it may be, caregivers need to make their health and well-being an equal priority,” Moreno said. “Maintaining your health can help you be a better caregiver. No caregiver should face this disease alone. The Alzheimer’s Association is here to help.”

The Alzheimer’s Assoc. provides local support and programs to families facing this devastating disease, including a 24/7 helpline staffed by master’s-level clinicians and specialists who are available 365 days a year and can help families navigate a variety of disease-related issues. Call (800) 272-3900.

Home Improvement Special Coverage

A Lifetime of Lessons

Curio and Frank Nataloni

Curio and Frank Nataloni

One great thing about opening a business, Curio Nataloni said, is that no one can lay you off.

Oh, sometimes businesses fail, but entrepreneurship means everything is in the owner’s hands, which can be scary, but has mostly been rewarding — for more than 50 years.

After returning from service in Vietnam in the early 1970s, “I was working on construction, and I kept getting laid off,” Nataloni told BusinessWest just a few days after his company, Kitchens by Curio, celebrated a half-century in business. So he took a cabinetry job for a homeowner in Longmeadow, and after some solid word of mouth in the neighborhood — resulting in other kitchen projects — even after his former employer summoned him back, he decided he’d rather venture out on his own.

“I did most of the bathrooms and kitchens that have ever been remodeled on that street; it was all referrals,” he said. “Did I make a lot of money? No. But I never got laid off again. That’s the bottom line. And that’s what my goal was.”

From there, he opened a showroom in Ludlow, which was open from 1 to 9 p.m. each day. “The next morning, if I sold anything, I would go out and install it — vanities and stuff like that. And that’s how I got started. Then I got another helper, and I kept on being consistent.”

Consistent enough to weather an economic downturn in the mid-’70s that saw 14 businesses in the kitchen sector shut their doors in a single year.

“I did the best I could,” Nataloni said. “I didn’t waste any money. A lot of people that would get some money, they’d go buy a new car. I didn’t buy a new car; I just reinvested in the business. Because that’s what it’s all about. Having a business is just like having a fire. You always have to put another log on.”

After 10 years in business, in 1984, Nataloni moved to his current location on Boston Road in Springfield. Around the same time, his brother, Frank Nataloni, who had worked with Curio part-time during summers, came on board full-time, and the two of them have steered Kitchens by Curio to consistent sales and growth for the next four decades, joined in recent years by Curio’s son, Michael Nataloni, who intends to continue to lead and grow the company whenever his father and uncle decide to take a step back.

Early on, Frank said, “cabinets were our core product. Prior to the big boxes, we would do a fair amount of retail sales, but most of it was install sales and renovation; that was the core part of the business and still is. Then, as the big boxes became more prevalent, our contractor business sort of started to disappear, so we just focused on doing our renovation work.”

Frank became one of the few designers in the area who is not only a certified kitchen designer (CKD), but also a certified bath designer (CBD). He also taught interior design classes at Bay Path University (then Bay Path College). Among the duo’s accolades, they are five-time national award winners in the CKD competition, two-time CKD award winners (Maytag and Wilson Art), and recipients of House Beautiful’s Kitchen of the Year honor.

Kitchens by Curio

Kitchens by Curio moved from Ludlow to its home on Boston Road in Springfield about 40 years ago.

“My grandmother taught me a lot of good practices that I still use to this day,” Curio said. “Our concept is very simple: it’s better to make a little bit every day than make a killing once every three months. That means you’ve got to be fair to the customer on price, and you’ve always got to deliver quality.”

Fifty years of success suggests that philosophy has been a sound one.

 

All in the Family

Like his uncle, Michael Nataloni worked on and off at the family business during his youth, and decided to make a permanent switch after working in college athletics for a decade and deciding that wasn’t for him.

“It wasn’t as fun as it had been,” he told BusinessWest. “So I was looking around at different things. I’ve always been kind of hands-on, and I’ve been doing stuff like this my whole life, so it was a good fit. I came back and I said, ‘wow, this is a great time. I’m going to get out of college athletics at the end of the year, and I’m going to get into this at the beginning of the year.’”

That year was 2020, and as soon as he arrived at Kitchens by Curio full-time, the world shut down.

But it didn’t stay closed in the home-improvement business, which took off in a big way once people started spending more time at home for work, school, and, well, everything.

“The timing was good,” Frank said. “Our business grew quite a bit after the pandemic. And there was no new construction, but there was a lot of renovation. And that always has been our strong suit, so it really played into our strengths.”

As for Michael, “he really doing every facet of the business. Right now, when we get to the end of a project, he’s like our ace reliever; he comes in and finishes any fine details. And he’s great with clients. I mean, we’re trying to find someone who doesn’t like him,” Frank continued. “He has a good attitude, and he wants to do a good job. And he’s always coming up to me saying, ‘well, what about if we do this?’ He’s trying to figure out different ways to do the work.”

Michael agreed that he takes a forward-thinking approach to his burgeoning career.

“Our concept is very simple: it’s better to make a little bit every day than make a killing once every three months. That means you’ve got to be fair to the customer on price, and you’ve always got to deliver quality.”

“One phrase that I’ve never liked is when anybody tells me, ‘well, this is the way we do it; this is the way it’s always been done.’ Well, that’s fantastic. But the world has changed. We’re not still flipping through magazines; we’re on the internet. And you have to follow that progression.”

The business uses a website called Houzz to help identify what customers are looking for, and even customers who walk in for the first time tend to have done plenty of their own online research — or watched a lot of HGTV — so they arrive with more specific ideas than customers in decades past.

Michael Nataloni

Michael Nataloni brings new perspectives and an openness to change to his developing second-generation leadership role.

Meanwhile, the brothers secured a contract to be the only kitchen and bath designer in New England with access to ProKitchen Oculus VR software, with the ability to change cabinet door styles and finishes, flooring, countertops, wall colors, and more in virtual-reality glasses.

“We can put people in the Oculus glasses, and they can walk through their kitchen,” Frank said. “It’s amazing. So we’ve invested in technology.”

Michael appreciates such developments. “You’ve got to be ahead of things. You can’t always be focused on the rearview mirror. So I try to envision down the road and ask, ‘OK, how can we move stuff around, display new things, include certain things that can move us forward and help with sales?’”

 

Change and Consistency

But Michael emphasizes more than forward thinking; he was also quick to acknowledge that trust is a key element in a successful home-improvement business.

“That’s one thing that I always stress with customers, even at the first meeting. I say, ‘this is a relationship. If you don’t trust me, the job’s never going to work.’”

Once that relationship is built, he added, most customers have no problem going out and leaving the crew at the house.

“Once you reach that point, you know it’s going to be a good fit and everyone’s going to be happy, and that’s the name of the game,” Michael went on. “If you do a good job for a customer, that customer’s going to tell 10 people. If you do a bad job, that customer is going to tell everybody.”

Curio also stressed that trust element. “The only thing we can do is give people a plan, a contract, and a sample of what the kitchen’s going to look like. So in reality, it comes back to people trusting you, and when they place that trust in you, you can’t shortchange them. So regardless of what we do, whether we make money or we lose money, the job has to be done right, period. That’s it.”

Clearly, these are values that have remained consistent over 50 years, even as styles have shifted dramatically in flooring materials, cabinet and appliance colors, and dozens of other elements.

“A lot has changed over the years,” Frank said. “When my brother founded the company in ’74, he was building cabinets in our parents’ basement part-time. The technology has significantly evolved, particularly with appliances. Styles have changed dozens of times over the years, and some of them are starting to come back again. But the two things that never changed were our dedication to quality and customer service.”

Law Special Coverage

New Year, New Protections

By John S. Gannon, Esq.

 

Last month, the U.S. Department of Labor (DOL) issued a final rule that provides businesses with guidance to be used when evaluating whether a worker should be classified as an employee or an independent contractor under the Fair Labor Standards Act (FLSA). The DOL is also expected to issue a final rule that will extend overtime protections to an estimated 3.6 million salaried workers who are currently exempt under the law. Read on for more details about both of these developments.

 

Employee or Independent Contractor?

There are lots of reasons why a business would want to classify an individual as an independent contractor instead of an employee. For starters, employees are entitled to minimum wage and overtime pay protections, while independent contractors are not.

Moreover, Massachusetts employees are afforded rights and protections under the state Paid Family and Medical Leave program and the Earned Sick Time Law. Employees can also take advantage of workers’ compensation benefits when they are injured on the job, and typically can collect unemployment if they lose their job. Independent contractors do not get these benefits.

As a result, agencies like the DOL and the Massachusetts Attorney General’s Office consider misclassifying employees as independent contractors to be a serious problem. To combat this, DOL recently released guidance that explains how to analyze whether a worker is an employee or independent contractor under the FLSA.

The new rule is generally considered more employee-friendly than previous guidance, and it looks at the ‘economic realities’ of the working relationship. If the economic realities show that the worker is economically dependent on the employer for work, then the worker is an employee. If the economic realities show that the worker is in business for himself or herself, then the worker is an independent contractor.

The following factors are used to guide the assessment of whether a worker is an employee under the FLSA or an independent contractor in business for himself or herself:

• Opportunity for profit or loss depending on managerial skill. If the worker has no opportunity for profit or loss in connection with the project they are working on for the business, they are probably not in business for themselves, and therefore employee status is suggested.

• Investments by the worker and the employer. This factor looks at whether the individual uses their own tools/equipment and the labor of others to further a true business. If these investments are being made, it suggests the worker is an independent contractor.

• Permanence of the work relationship. Independent-contractor relationships are typically set for a defined period of time, or until a project is finished. If the relationship is continuous/indefinite in duration, it suggests an employee-employer relationship.

• Nature and degree of control. Independent contractors set their own schedules free from supervision by their clients or customers. Conversely, if the worker is being supervised and has a set schedule, employee status is suggested.

• Whether the work performed is integral to the employer’s business. This factor looks at whether the work is critical, necessary, or central to the potential employer’s principal business, which indicates employee status. Where the work performed by the worker is not critical, necessary, or central to the potential employer’s principal business, this indicates independent-contractor status.

• Skill and initiative. The focus here is on whether the worker uses their skills in connection with business initiative. If the worker does, that indicates independent contractor status; if the worker does not, that indicates employee status.

Proper classification of workers is of critical importance to employers. As explained above, when an employer misclassifies an employee as an independent contractor, the worker cannot take advantage of numerous workplace protections afforded to employees. This can lead to significant administrative penalties for businesses, not to mention costly misclassification lawsuits. When the classification analysis is a close call, employers should consult with their employment counsel prior to making the determination to avoid costly mistakes.

 

New Overtime Protections for Millions of Employees

Last fall, the DOL announced a proposed rule that would increase the salary threshold for exemptions from minimum wage and overtime pay requirements under the executive, administrative, or professional exemptions — otherwise known as the EAP exemptions.

As a reminder, in order to qualify for an EAP exemption, employees generally must be paid a salary of at least $684 per week ($35,568 annually). The DOL’s proposed rule would raise the current minimum weekly salary threshold for exempt employees to $1,059 per week, which amounts to $55,068 annually. In short, this means that most employees with a salary of less than $1,059 per week will soon be entitled to overtime when working more than 40 hours in a workweek.

The DOL’s proposed salary threshold rule would also automatically update these earnings thresholds every three years. We expect the rule will be finalized in April, and may go into effect as soon as June. With the 2024 presidential election approaching, the Biden administration will want to finalize this rule as soon as possible to avoid a new administration rescinding the rule.

 

Bottom Line

We encourage clients to take a proactive, preventive approach to wage and hour laws. Consider having your compensation practices audited by experienced counsel to be sure your business is not mistakenly classifying employees as independent contractors. Also, an audit will help spot overtime exemption problems before litigation ensues.

 

John S. Gannon is a partner with Skoler, Abbott & Presser, P.C., one of the largest law firms in New England exclusively practicing labor and employment law. Gannon specializes in employment litigation and personnel policies and practices, wage and hour compliance, and non-compete and trade-secrets litigation; (413) 737-4753; [email protected]

Healthcare News Special Coverage

Peace of Mind

Allison Baker

Allison Baker says the Atrium at Cardinal Drive aims to both give residents a high quality of life and take stress away from their loved ones.

It’s a moment so many families dread — until they come out on the other side.

“There’s a lot of anxiety. There’s a lot of guilt,” said Allison Baker, director of Community Relations at the Atrium at Cardinal Drive in Agawam, about the decision to move a loved one — usually a parent or spouse — into the assisted-living facility, which specializes in memory care.

“Families can feel like they might be giving up on their loved one by moving them to a setting like ours. And I think our challenge is to show that you’re not placing your loved one in a place just to live out the rest of their life. The point of our community is to give them the best quality of life.”

Cathy Ballini, executive director of Mason Wright Senior Living in Springfield, agreed.

“I always tell families, ‘nobody shops for this until they have to shop for this.’ And there’s a lot of guilt involved when you take parents out of their home. But you have to look at the bigger picture of what’s best for them.”

What often precedes that discussion, especially with individuals with Alzheimer’s disease or another dementia, is large quantities of “caregiver burnout,” Ballini added.

“When one or two people are caring for someone, there comes a time when something is sacrificed or suffers because you’re not providing this level of care. There’s only so much one person can do to keep someone entertained. There’s only so much the television can do.

Cathy Ballini

Cathy Ballini

“That time they have left should be quality time. You’re taking the business end of the relationship and putting that on us so that you can truly enjoy your time with your with your parent, with your brother, with your spouse.”

“Coming here, they’re building friendships and trust with us so their relationship with the parent becomes what it should be,” she went on. “That time they have left should be quality time. You’re taking the business end of the relationship and putting that on us so that you can truly enjoy your time with your with your parent, with your brother, with your spouse.”

But what makes it quality time, and how does memory care differ from traditional assisted living?

Since it opened 26 years ago, the Atrium has featured two buildings with 22 apartments each, both dedicated to a memory-care model.

“We don’t divide residents based on their care level or their cognitive functioning,” Baker said. “With residents with memory loss or cognitive impairment, huge crowds can be overwhelming or overstimulating, so limiting the number of people is better for a resident. That’s why we have two neighborhoods. They have the same amenities — they both have a courtyard, they both have dining rooms, they both have the atrium area, they both have living rooms and sitting-room areas; they’re identical to one another.”

The Atrium aims to provide a level of care often associated with skilled-nursing facilities — such as two-person transfer assistance, feeding assistance, medication administration, and total care with all aspects of daily living — but in a home-like, assisted-living environment, she added. “It’s a little bit different model than most other communities, but the hope is that our residents can remain here in their home through end of life and not have to move to another setting.”

Mason Wright, like many assisted-living residences, has a neighborhood, called Reflections, dedicated to memory care on its third floor. There, “the caregivers build consistency and trust with the same people,” Ballini said. “The caregivers who are helping them out of bed in the morning are doing activities throughout the day and are serving meals to them. The routine is very important.”

That daily routine includes an extensive roster of activities that actively engage the mind. Residents in Reflections are able to join the rest of the Mason Wright community for events like entertainers, baking sessions, and other activities that anyone can enjoy, but also engage in activities exclusive to their neighborhood that are aimed at preserving cognition.

Laura Lovoie

Laura Lavoie

“Some people contact me when they’re almost at the end of their rope and they just need somebody to say, ‘it’s OK. You’ve done a great job, but there needs to be more support around them 24/7, and you need to sleep.’”

At the Atrium, Baker said, “we’re often able to pique new interest with our residents or encourage them to try something that they haven’t done, like our art therapy program, for example. Residents who have never had an interest in art or painting may be willing to try, and we have seen them partake in that and do an amazing job.”

The Atrium infuses music into many activities, she added, from bringing in professional musicians to utilizing the baby grand pianos in both neighborhoods to playing instrumental music during mealtimes.

“In memory care, music is something that resonates with pretty much the entire population, all of our residents. Not necessarily the same song or same genre, but music is something they can relate to, regardless of what stage someone’s at with dementia, Alzheimer’s, or any cognitive impairment.”

 

Helping the Helpers

Laura Lavoie straddles both the world of family caregiving and residential senior-care facilities through her consulting business, Our Dementia Life, which offers assistance to families dealing with the challenges of memory care and workshops and training to assisted-living facilities and other settings.

With the latter, “it’s really focused on relationships between the staff member and the person living with dementia so that they can give them better care,” she explained, adding that facilities are mandated to offer just two hours per year of dementia training, which isn’t nearly enough. “So many people, not only in memory care but in assisted living and independent living, have dementia, and nobody’s taught how to actually work with these people in order to support them and let them be as autonomous as possible and let them feel as empowered as possible, while still asking for help.”

Meanwhile, Lavoie said, “I also deal with families, especially people who have their loved one in their home, who are really struggling with how they can understand what’s happening, what’s going on inside their brain, and how they can communicate better so that they can care for them better.”

Sometimes those conversations lead to a realization that the family simply can’t do it alone. “Some people contact me when they’re almost at the end of their rope and they just need somebody to say, ‘it’s OK. You’ve done a great job, but there needs to be more support around them 24/7, and you need to sleep.’”

Lavoie said she got into this work almost three decades ago. “My grandfather had dementia. He had a brain tumor, and then he developed dementia because of it and lived with us for a couple of years. And I watched my mom care for him 24/7 with zero training, and she did a beautiful job, but I remember the struggles that she had.”

With people living longer and the over-65 population growing, the need for her services is only growing.

“The mindset at many facilities needs to change and grow with it, and we need people to be well-trained to work with these people in order for them to have a really good quality of life,” she told BusinessWest. “Just because you get a dementia diagnosis does not mean you stop living. Some people have dementia for many years, and why do they have to be bad years?”

She emphasized that the crux of her beliefs lies in looking at the person living with dementia and discovering — and cultivating — what they still have, rather than focusing on what has been lost. “There is a mass culture change that has to happen as the Baby Boomers begin to explode into the various realms of dementias, and I hope to be a part of that even more than I am now.”

Baker also wants to cultivate what residents enjoy, which is why residents at the Atrium are encouraged not to spend the majority of their time in their apartments, but rather in the common areas, taking part in activities that range from trivia and conversations about history to physical activities like cornhole or bowling, as well as outings to local restaurants, parks, and community events.

“We’re trying to keep our residents as engaged as possible throughout the day,” she explained, “with the understanding that we know not every single resident enjoys every single activity that we offer, but the idea is to offer such a variety that there’s something that our residents will enjoy.”

 

Being the Problem Solver

Meanwhile, what families enjoy is spending time with their loved ones without the burden of constant caregiving, Baker said.

“I often talk with families and say, ‘our goal is to relieve you of all that caregiver stress.’ We want them to be able to come and visit their loved one and just be their daughter, son, niece, nephew, husband, wife, and not be worried about whether they got their medications on time, did they take a shower, did they get whatever level of personal care that they may need? We want our families to visit their loved ones and let us worry about all of those other pieces.

“Sometimes you can visibly see the stress relieved from somebody,” she went on. “They just look so much more relaxed once their loved one acclimates.”

Ballini said the need for quality memory care is only growing, and most facilities have waiting lists — and, as a result, many people end up in nursing homes before they need to because there’s not enough spots at facilities like Mason Wright that can meet their care needs in a home-like setting. “In this age of medicine, people are living longer, and there aren’t enough beds for people.”

For the families that can access the right care, however, the rewards can be great, especially if they’re burned out on caregiving at home.

“To see someone come in, not knowing what to do with all the stress, walking through, and they’re not sure it’s right for their loved one, but then seeing their loved one a month or two later, it’s so gratifying,” Ballini told BusinessWest. “It’s nice to be the problem solver. You’re taking care of the family as much as the actual resident.”

Lavoie finds her work satisfying as well, both working with families and helping to train facility staff on how to interact with people with dementia, showing them techniques and communication skills that enhance quality of life for everyone involved.

“It’s the best thing in the world. I get these ‘a-ha’ moments all the time, where even really good care workers in facilities that are really dedicated realize they can make this person feel like they can paint again, and they come to you crying, saying, ‘you should have seen her face.’ Or families say, ‘I can’t believe this this is all it took.’ It’s just the most gratifying thing ever, and I’m thrilled to be doing it, and I just want to give more people the opportunity to learn more.”