Archive | Business of Aging

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PACE Setters

Fallon’s Summit ElderCare Sets a New Standard Pam White is an only child, and is still many years from being in a position to retire. Which means that she faces some significant challenges in her role as caregiver for her mother, Helese, who has several health issues, but is neither ready nor willing to move […]

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Chris Rawson

Senior Savvy

Marketing to Baby Boomers Poses Challenges, Opportunities Christopher Rawson has seen a sort of “reset” in the connection between how old Baby Boomers are and how old they feel. “We do marketing for a number of retirement communities, and they’ve sort of noticed a gap in age. People used to move in at 65; now […]

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Tim Cotz, president and CEO of Glenmeadow

Trendy Living

Glenmeadow Renovates, Responds to Lifestyle Changes A few weeks ago, Tim Cotz, president and CEO for the past 20 years at Glenmeadow, noticed one of his housekeepers wished an elderly resident ‘happy birthday’ on Facebook. Of course, he’s impressed with an octogenarian who is active on Facebook, but he said he’s even more pleased to […]

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