Archive | Sales and Marketing

Meghan Lynch

Beyond the Brochure

Six-Point Creative Works Is Doggedly Determined to Help Clients Grow If there was ever a time when effective marketing meant a snazzy brochure and not much else, Meghan Lynch said, that time is long past. “You can create a brochure, but if it’s created in a vacuum, it’ll be used in a vacuum,” said Lynch, […]

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Tina Stevens

The Original Inbox

Today’s Direct Mail Offers Great Opportunities I often write about digital marketing technologies, but it is a great time for your business to take a fresh look at the direct-mail marketing channel. I often hear people dismiss mail as ‘old school,’ and many seem to consider it ineffective. Two points on that. First, have you […]

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Fun with a Purpose

Partners at chikmedia Say Marketing Shouldn’t Be Stressful Meghan Rothschild was taken aback by how Bob Lowry, owner of Bueno y Sano, described her new marketing firm’s work: “zany things that make lasting impressions on people.” “I said, ‘wow … that’s the best endorsement I’ve ever heard of our company since we started,’” said Rothschild, […]

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