SPRINGFIELD — Finding the next big thing or a historic old thing is now easier than ever. The Springfield Central Cultural District (SCCD) has launched an app version of its Cultural Walking Tour.
The walking tour, first introduced in the summer of 2015, is a tool designed to be used by visitors or residents to learn more about the city’s architectural, historic, and cultural highlights. Printed maps are available at attractions and the visitor’s center, and a video map is hosted on springfieldculture.org, but until now, it wasn’t possible to access easily on your phone.
Easily found by searching ‘Springfield Cultural Tour’ in the App Store or Google Play, visitors and residents alike can learn something new about the Cultural District and its assets. Public art; attractions like the Armory, Springfield Museums, and Basketball Hall of Fame; and architectural and historic points of interest have background information and video that are accessible from the app, which is based in Google Maps. Users can choose what they’re interested in and sort points of interest.
“As people walk around, they can see themselves moving through the app. What we couldn’t do before this existed was point out the HH Richardson Courthouse or the Sol Lewitt mural without being on site with a visitor. Now they can see it in real time, and navigate directly there on their own schedule,” said Morgan Drewniany, SCCD director.
The app was designed to not only engage a changing demographic in and around Springfield to appreciate their surroundings, but to help shed light on little-known assets within the downtown and orient visitors not familiar with the area. Paper maps will continue to be available alongside the app.
The project was funded by the Community Foundation of Western Massachusetts. Additional support was provided by the city of Springfield, the Greater Springfield Convention and Visitor’s Bureau, and the Springfield Business Improvement District.