HOLYOKE — Hazen Paper Co. was recognized with an Excellence in Holography Award from the International Hologram Manufacturers Assoc. (IHMA) at its annual conference in Barcelona, Spain. The annual awards recognize outstanding achievement in pioneering innovative holographic products or techniques, as well as the best use of holography in commercial applications. Singled out from a record number of entries, Hazen was awarded Best Applied Decorative Packaging Product for its own promotional 2017 calendar and supporting brochure.
The six-panel brochure and related poster/calendar each highlight different capabilities and product characteristics, though they both feature a dramatic image of a woman dressed in a gown of gold satin, who appears radiant and three-dimensional, thanks to custom Hazen Holography. According to the IHMA, the two are “a beautiful display of holographic art with many technical features.”
The brochure, which showcases more than 50 holograms to inspire design and packaging innovators, was constructed of holographic film laminated to both sides of a paperboard cover stock. The film acts as a hinge at the folds and seals the stock, resulting in enhanced lay-flat properties and durability. Holography on the front is registered to print as well as to the holography on the back, without re-combine lines.
The poster/calendar demonstrates Hazen’s large-format holographic capability and compatibility with green objectives, digitally printed on transfer-metallized Hazen Envirofoil, an environmentally friendly product that uses less than 1% of the aluminum of traditional foil laminate, none of the film, and is recyclable as paper. Film-free Envirofoil’s ultra-thin metallized layer also delivers exceptional lay-flat results on this oversized piece.
The IHMA, a nonprofit organization registered in the United Kingdom, promotes the cooperation of over 100 of the world’s foremost holographic companies to maintain the highest professional, security, and quality standards in support of its customers. IHMA members, who are scrupulously vetted, adhere to a “strict code of practice governing standards, business ethics, customer service, respect for and protection of customers’ and each others’ intellectual property.” In 2016, the IHMA presented Hazen President John Hazen with the Brian Monaghan Award for Business Innovation. Hazen Paper has been a member of the IHMA since 2005.