Insurance Center of New England Takes ALS Ice Bucket Challenge

AGAWAM — When an employee challenged her company to take part in the ALS Ice Bucket Challenge, the Insurance Center of New England Inc. (ICNE), one of the largest locally owned, independent insurance agencies in New England, cheerfully accepted, and 17 employees cheerfully dumped icy water on their heads to raise awareness for amyotrophic lateral sclerosis (ALS), commonly known as Lou Gehrig’s disease.

Laurie Brunton, personal lines risk manager at ICNE, brought the challenge to her workplace, where it was accepted with enthusiasm. In addition to completing the challenge, ICNE made a generous donation on behalf of the employees. Employees who participated included everyone from junior staffers to President and CEO William Trudeau.

“I want to say thank you to the 17 co-workers that got soaked and the 11 that happily helped! I love this agency and its willingness to support such a great cause, and I am proud to be part of the ICNE team,” Brunton said.

Added Trudeau, “at ICNE, we believe in making a difference. With 5,600 people diagnosed with ALS every year in the U.S., we were happy to participate in this challenge if it helps raise awareness and funds to help find a cure. We hope that our contribution brings us one step closer to easing the suffering of those living with ALS and their families.”