LUDLOW — LUSO Federal Credit Union announced the appointment of Jennifer Lopez as its new Marketing manager. She will oversee the credit union’s Marketing Department staff and daily operations, including brand and product promotions, advertising, online activity, and other marketing efforts.
“LUSO is excited to welcome Jennifer to lead our marketing team,” said Jennifer Calheno, CEO. “Her passion, energy, and experience in strategic and digital marketing, as well as public relations, will help us to increase our efforts to promote LUSO Federal Credit Union locally, and highlight our commitment to supporting the financial wellness of our communities.”
Lopez is a seasoned marketing professional with more than 10 years of experience in media and marketing management in Western Mass. Most recently, she spearheaded the marketing and communications initiatives at Pope Francis High School in Chicopee. Prior to that, she was a reporter and editor for Turley Publications in Palmer, and worked as a content writer for Market Mentors in West Springfield. She holds a bachelor’s degree in English from Western New England University.
“Throughout my professional career, I have gained extensive marketing/advertising, public relations, and branding understanding,” Lopez said. “I look forward to using that knowledge to ensure that the LUSO Federal Credit Union brand is positioned competitively and creatively in an effort to benefit our members directly.”