WILBRAHAM — New England Promotional Marketing announced that former abc40 anchor Maggie Pereiras has joined its team. She will be contributing to the NEPM sales force and creating a cohesive social-media platform for the company while highlighting the success of its clients.
Pereiras acquired her bachelor’s degree in communications with honors from Marist College in Poughkeepsie, N.Y. after graduating from Minnechaug Regional High School. She began her professional career as an editor for Avon Products Inc. and then Victoria’s Secret, both in New York City.
Upon returning to Western Mass., she began working as an account executive for WGGB Channel 40/Fox 6. Shortly thereafter, she transitioned from advertising sales and became the host, executive producer, and editor for abc40’s local lifestyle program, SimplyLiving. The program allowed her to sharpen her creativity and build lasting relationships with many businesses throughout the area. Once SimplyLiving had run its course, she transitioned again to become a reporter and anchor for abc40’s news team. Pereiras has a strong background in creative marketing and social media.