SPRINGFIELD — The Markens Group Inc., a Springfield-based association-management and business-consulting firm, recently welcomed Wil Rodriguez as director of Sales and Business Development.
Rodriguez has more than 15 years of experience building relationships, cultivating target audiences, and managing accounts. He has worked for firms in Florida, Connecticut, and Western Mass., serving most recently as an account executive for Full Power Radio. He also has sales experience in the energy, job-placement, and graphic-arts industries.
A longtime community steward, Rodriguez served as president of the Westfield Spanish American Assoc. from 2011 to 2016, leading the organization’s efforts to empower Latinos in the Greater Westfield area to create a visible presence in their local community. Under his leadership, the organization spearheaded several community projects, including the construction of a $50,000 playscape at Westfield’s Whitney Playground. He has also served on the board of directors of the Amelia Park Children’s Museum and has volunteered as a diversity consultant for the Massachusetts chapter of the Alzheimer’s Assoc.
“I’m thrilled to begin my work with the Markens Group,” said Rodriguez. “I’m already getting a feel for the trade-association industry, and I have some great ideas for moving forward.”
In his new role, Rodriguez will lead efforts to grow the Markens Group’s association-management business. The firm provides outsourced management services like strategic planning, marketing, and administration to national, regional, and local trade associations and professional societies.
“Wil is an excellent addition to the team,” said Ben Markens, president and CEO of the Markens Group. “He not only has the right experience, he also champions community. At the end of the day, that’s what we foster in our association clients. We help communities of like-minded individuals make a real difference in their industries and broader society.”