SPRINGFIELD — The Springfield Central Cultural District announced that Morgan Drewniany has been named interim director. She was assistant director for the Springfield Business Improvement District before being appointed to this new role. A graduate of Hampshire College, she focused her studies on the intersection of environmental chemistry, public health, and social justice.
“I truly believe having a strong cultural center is a key economic driver for our city,” Drewniany said. “For example, in order to thrive and attract young professionals and empty-nesters looking to reside in market-rate housing, you need to hear their desires, which include, among others, easy walkability, activities to do after work, shopping options, and more.”
The SCCD has a vision that the city of Springfield will be recognized as a creative community that contributes to the economic vitality and cultural enrichment of the region. It aims to foster synergy and alignment of cultural resources in order to create a vibrant and welcoming experience for visitors and residents alike.
“In the short time I have been in this position, I have seen tremendous support from the community; both the cultural- and non-cultural-related businesses are expressing their support and the understanding how strong cultural assets encourage economic growth,” Drewniany continued. “My goal is to not only inspire individuals to want to make downtown their home, but also to encourage those who work in downtown to stay after work for a bite to eat or a show — as well as to engage folks in the surrounding communities who currently travel to see a good show or find international cuisine to know that is available right here in their own backyard.”
Recently, the SCCD produced the “Springfield Under the Stars” movie series, which brought families out to enjoy the community; generated easily accessible artist resources and opportunities; and created a walking-tour map, available at downtown institutions and online. In addition, it is partnering with the Springfield Business Improvement District on the Downtown Holiday Market, creating a store filled with artisan goods and Springfield merchandise from local cultural and educational institutions.
For information on the SCCD and member organizations, visit springfielddowntown.com/cultural-district.