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Workshop to Address Pricing and Positioning a Business for Sale

HOLYOKE — Attention all business owners: if you plan to retire, or think you might someday want to change gears in your life, you will eventually be faced with the task of selling or transferring ownership of your business.

With this in mind, Philip Steckler and Eric Lineback of Country Business Inc. (CBI) will present a workshop titled “Maximize the Value of Your Business: Properly Pricing and Positioning Your Business For Sale” on Friday, March 16 from 9 to 11:30 
a.m. at Holyoke Public Library.

CBI, a business-brokerage and merger-and-acquisition firm, has managed the sales of more than 1,200 businesses since 1976, with sale prices ranging from a few hundred thousand dollars to $30 million, including local businesses Quabbin Industries, New England Wetland Plants, Danco Modern, Bart’s Ice Cream, and Graphic Printing.

Steckler and Lineback will introduce business owners to topics such as maximizing the value of a business, properly pricing and positioning a business for sale, attracting qualified buyers, minimizing taxes, and maintaining confidentiality. Additional topics covered will include analyzing a business’ strengths and weaknesses, understanding the marketplace, valuing a business and properly setting the purchase price and terms, and more.

This will be an interactive workshop, and questions and discussion will be welcome.

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