Workshop to Help Entrepreneurs Leverage Their Personality Type

NORTHAMPTON — A local entrepreneur who also offers business coaching will offer a free workshop geared toward the small-business owner or freelancer who wants to learn how to take his or her business to the next level.

Terra Missildine, the owner of Beloved Earth, a cleaning company dedicated to eco-friendly products and practices, will offer “Taking It to the Next Level: Leveraging Your Personality Type in Business” on Monday, Aug. 25 from 6 to 8 p.m. in the Watson Room of Forbes Library, 20 West St., Northampton. The workshop will focus on discussing archetypes like the hero, warrior, lover, and magician to help entrepreneurs and business owners learn about branding and attracting ideal clients. It will feature a talk about how using the authentic and universal imagery of archetypes helps put confidence behind a company’s message as well as filter its audience to make it almost irresistible to ideal clients.

Missildine is working toward a bachelor’s degree in sustainable entrepreneurship through the University Without Walls at UMass Amherst. She is a successful entrepreneur and creative-business coach who loves helping other passionate small-business owners build and refine their businesses or projects. She is active in the local sustainability movement and has organized an annual Beloved Earth Day in the region.

While the workshop is free, seats are limited, so participants should e-mail [email protected] to reserve a spot. For more information, contact Missildine at (413) 949-3509.