For This Firm, It’s Been 26 Years of Success — and Counting

Rick Burkhart, with Deborah Penzias and Julie Quink, says the aggregate experience of his team is a plus for clients.
But while the tools of the trade have changed, the commitment and drive to function within the intricate roles of both accounting and building professional relationships therein remain the same. And after 26 years in business, Burkhart, one of the principals of Burkhart & Pizzanelli, P.C., an accounting firm in West Springfield, said this is what drives him and his fellow CPAs.
Joining Burkhart at the table to talk with BusinessWest recently were Deborah Penzias and Julie Quink, two CPAs at the firm. Between the three, they represent close to 70 years of making the numbers work.
All three said that they knew very early on that this is what they wanted to do with their lives. Burkhart himself offered this level of dedication as one of the hallmarks of his associates at the firm. With eight total CPAs, and a support staff almost that size, he said this is one of the larger accounting firms in the area. Though its client base reaches into companies with revenues in the tens of millions, B&P still enjoys relationships with many personal-income clients.
Those books on the shelves are a mute testament to how much this industry is in a constant state of evolution. Software has replaced the ledgers — Penzias laughed and said that, in 13 years at the firm, “I’ve never touched one” — but shifting regulations also keeps the bar set high.
“The big audit failures like WorldCom and Enron, all of those have led to new requirements for us,” Quink said. “Whether they’re good or not, from our perspective, those are things that we need to follow, that are checked in peer review, to make sure that we’re all always following standard procedures.”
With the cruelest month for many rapidly approaching, the three CPAs told BusinessWest how B&P’s size keeps it connected to the full spectrum of clientele in this area. And while the tools may have changed, their pride in their industry has not and will not. For this group of CPAs, the work doesn’t end on April 15, although certainly the wave is starting to crest.
“I marvel when I talk to accountants who leave on vacation for a week after tax day,” said Burkhart. “I don’t know how they do that! For me, I’m happy to begin fulfilling all those promises we made to people from the last few months — ‘I’ll get to that right after tax season.’
“But that’s what we’re here for,” he continued. “In fact, these are relationships with our clients that I look forward to all year long.”
Capital Gains
Burkhart reflected on his own career history and said, “I’ve always enjoyed this work immensely — working with business owners and taxpayers, and people who need help with financial matters.”
At UMass Amherst in the 1970s, he said, all business students were required to take surveys in finance, marketing, management, and accounting, and the numbers got him hooked. After almost a decade working in a small firm with his associate, Sam Pizzanelli, he said the two decided to buy the business. Shortly after, the two took on Tom Pratt as a partner CPA.
That early interest in accounting is a common refrain. Quink joined B&P in October, but said that she started working for KPMG two decades earlier. “I decided that a big firm like that wasn’t for me, so I left for a smaller operation.”
“Accounting was the only thing I was really good at in school,” she said with a smile. “And I love dealing with people. A misconception might be that we’re just numbers-oriented people. We’re not. It’s about developing relationships with people, and helping with their business and financial matters.”
Penzias, at B&P since 1998, said that some gentle encouragement came from her dad. “He said I could be a computer genius, an optician, or a CPA. I opted for column C. I had taken a bookkeeping course in high school, and I thought, this is interesting — everything balances out. I like that concept.”
The business has grown to its present size, Burkhart said, not from mergers or buyouts of other accounting firms, but from referrals and word of mouth. “Looking down the list of CPAs that are here,” he said, “we all have many, many years of experience. Not to say that we’re against hiring new people and training them up, but it just so happens that our team consists of highly experienced and seasoned accountants.
“An all-star team?” he asked rhetorically, smiling. “We certainly think so.”
And he isn’t alone. Penzias said that the firm just underwent peer review from the Mass. Society of CPAs the prior week. “We passed with flying colors,” she said. “They were very complimentary of our work papers.”
Quink said B&P’s size is an asset in serving such a wide spectrum of clients. “We’re small enough to give a mom-and-pop small business the attention that they need, but also big enough that we can assist larger clients,” she explained. “We have clients in the $100,000 revenue and less category, and upwards of $30 million to $50 million in revenue.
“The size of the company isn’t important for us,” she continued. “You see the issues are very similar, just on a larger scale for the bigger companies.”
Taxing Times
In addition to their own professional software replacing the tomes on the walls, Burkhart said the proliferation of home-use tax software has changed the game for his industry.
“And it’s not necessarily a bad idea for many people,” he said. “Both the type you can purchase, like Turbo Tax, or those that are made available for free, particularly through the IRS, serve people adequately and sometimes very well.”
But there are personal-income taxpayers who have issues and complexities that are beyond the answers found in software, requiring knowledge of the Internal Revenue Code, the complex regulations and procedures that are beyond a point-and-click solution. “For those taxpayers, we can add value to the equation,” he said. “Really, the taxpayers that we tend to serve aren’t good candidates for using off-the-shelf software.”
That component to the industry is but a slight line-item detail in contrast to the larger concerns of finance and accounting. “The one thing that you know for certain,” Quink said, “is that the standards and tax rules will always change.”
Perhaps the most increasingly difficult forecast for accounting is the very technology that has made much of their industry easier. The reference books are gone and replaced by software, and the Internet and e-commerce have ushered in an entirely different landscape on the state-tax level.
“We tend to think that everything relates to the federal filing system and then the state ‘stuff’ is ancillary,” Burkhart said. “But the reality is that the major issues taking place right now are on the state level, especially with regard to that sales-and-use tax. An enormous amount of commerce is going on untaxed, and the states are understandably working hard to find how they can capture that revenue. It ends up becoming a very complex situation for us and all accountants.”
Looking beyond his calendar to the red-letter date approaching, Burkhart said that, as the industry changes, so too will his firm at some point in the future. “I’m 58 years old, and I’m beginning to think hard about succession. Though there is a lot of consolidation in this industry, our philosophy is that we, the partners, would like to see folks here now work up into our seats. We feel a great deal of loyalty to our team.”
But, he added, “our aim is to continue for the indefinite future.”
All three shrugged off the idea that the next few months must be the most difficult for a CPA. “If I’m not busy now, I’m sad, actually,” Penzias said. “It’s the nature of the work. That’s the way the cycle has always been.”
That personal connection to their clientele will always be important at B&P, all agreed. Burkhart said that it’s not uncommon in his industry for a developing firm to walk away from its personal-finance clientele.
“For us, from a revenue point of view, that sector represents maybe 10%, maybe, on the high side,” he said. “And from the number of clients, it represents roughly 50%.
“But,” he added, “I’ve been doing people’s tax returns for a long time. If I look through the list of my clientele that I work with, some of these people I’ve known for years — 20 years, maybe even longer. You become friends with those people, and you look forward to seeing them in the wintertime. It’s part of your life cycle, almost a part of who you are.”























