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Ten Tips to Improve your linkedIn Experience
By CHRISTINE PILCH
1. Creating a thorough profile is important. An incomplete profile screams, “I don’t care about this.” Fill out all educational and professional information so people know what you’re capable of. |
| 2.Connecting to a couple of LIONs (LinkedIn Open Networkers) expands your network, but more than that probably just links to duplicates. |
| 3. Giving referrals has a double benefit. Your friend benefits from your accolades, and you benefit from increased visibility on their profile. |
| 4. Connecting to people takes dedication and perseverance. This is not a case of, ‘build it and they will come.’ Go through your contact list and search for people. Monitor the suggestions and mine your connections’ friends for common acquaintances. |
5. Joining groups expands your network and opens you to a vast pool of people with common interests or talents. |
| 6. Answering questions helps demonstrate your proficiency. Try to answer one per week in your area of expertise. |
| 7. Asking a thoughtful and relevant question can raise awareness of you within a group where you may have been anonymous. |
| 8. Updating your status frequently gets you on your connections’ home page often, so they will think of you regularly. |
| 9. Building a company page allows all employees to associate themselves with your business and provides a snapshot of it. |
10. Showing what benefit you bring to a prospective employer with a descriptive tag of your skills is more effective than listing your boring job title under your name.
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 Christine Pilch is a partner with Grow My Company and a social-media marketing strategist. She trains clients to utilize LinkedIn, Twitter, Facebook, blogging, and other social-media tools to grow their businesses; (413) 537-2474; linkedin.com/in/christinepilch;
facebook.com/growmycompany;
twitter.com/christinepilch; growmyco.com; “Miracle Growth for Your Company.”
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