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The following business incorporations were recorded in Hampden and Hampshire counties and are the latest available. They are listed by community.

AGAWAM

Amtheeben Inc., 36 Yarmouth Dr.,
Agawam 01001. Dinesh Patel, same.
Retail/ convenience store.

Azon Liquors Inc.,
384 Walnut St. Ext., Agawam 01001.
Michael William Beaudry Sr., 87 Country Road,
Agawam 01001. Liquor store operations and sales.

BELCHERTOWN

Ryan & Company Builders Inc.,
163 Munsell St., Belchertown 01007.
Floyd J. Ryan, III, same.
Contracting business.

The Cambodian Assistance and
Cultural Preservation Project Inc.,
228 Stebbins St., Belchertown 01007.
Paul H. Normando, same. (Nonprofit)
To provide food and clothing and the subsidizing
of children’s educational and medical expenses
for poor Cambodian families, following traditional
Cambodian Buddhist cultural practices, etc.

CHICOPEE

Luke Consulting Inc.,
36 Dowds Lane, Chicopee 01020.
John M. Luke, same.
Consulting services in program evaluation,
school evaluation, research support, etc.

Nucedar Mills Inc.,
1000 Sheridan St., Chicopee 01022.
Thomas Loper, same.
(Foreign corp; DE)
Manufacturing lumber products.

EASTHAMPTON

New City Scenic & Display Inc.,
116 Pleasant St., Suite 410,
Easthampton 01027. Amy Davis, same.
Design, engineering and construction of
displays and theatrical scenery.

EAST LONGMEADOW

Destination Delivery Solutions Inc.,
143 Shaker Road, Bldg. E, East Longmeadow.
Amylia Joy Fedor, 17 Barbara Jean St.,
Grafton, president, treasurer and secretary.
Mail consolidation/sorting/
forwarding/brokering.

Jenny’s Nail Salon Inc.,
424 North Main St., East Longmeadow 01028.
Yu Sun Sim, 35 Webber St., Springfield 01108.
To provide nail services.

N.J.C. Enterprises Inc.,
70 John St., East Longmeadow 01028.
Nicholus J. Chiusano, same.
Plumbing, heating and air conditioning.

FEEDING HILLS

Russo Real Estate Associates Inc.,
142 Tobacco Farm Road, Feeding Hills 01030.
Fernando Russo, same. Real estate brokerage.

GOSHEN

Cahoondie Inc.,
31 Main St., Goshen 01032.
Judi Christine Morin, same.
Real estate management and rental.

HADLEY

HelpingHomes.org Inc.,
206 Russell St., Hadley 01035.
Steven Marcil, same.
(Nonprofit) The preservation, restoration
and rehabilitation of existing housing stock for
the benefit of eligible low-income legal residents
of Mass., etc.

HOLYOKE

Liquid Sun Inc.,
22 Myrtle Ave., Holyoke 01040.
Thomas Spencer, same.
Retail and wholesale sales of
gardening products.

 

New England Chapter of Metals
Service Center Institute Inc.,
68 Jackson St., Holyoke 01040. Dave Shaw,
195 Feldspar Ridge, Glastonbury, CT 06033;
William Sullivan Jr.,
14 Eastwood Dr., Southampton 01073,
treasurer and clerk. (Nonprofit) To promote the
distribution of metal products, collect and disseminate
useful statistics and information, etc.

Passport Holyoke Inc.,
444 Dwight St., c/o Children’s Museum at Holyoke,
Holyoke 01040. Carol Constant,
100 Morgan St., South Hadley.
(Nonprofit) To collaborate to provide educational,
historic, cultural and recreational public programming
in Holyoke, etc.

LUDLOW

Quadraflo Inc.,
8 Stoney Brook St., Ludlow.
Fernando Ubidia, same.
To manufacture parts for soft drink fountains.

NORHTHAMPTON

JNK Enterprises Inc.,
73 Barrett St., #5147,
Northampton 01060.
Jin Hee Lee, same. Retail-restaurant.

SOUTHAMPTON

Brewmasters Tavern Ltd.,
2 Geryk Ct., Southampton 01073.
Efthimios Rizos,12 Geryk Ct.,
Southampton 01073. Restaurant.

SPRINGFIELD

BKA Inc.,
110 Treetop Ave.,
Springfield 01118. Kristin A. Wampler, same.
Distributor of protective packaging.

Greater Springfield Business Foundation Inc.,
1441 Main St., Suite 136,
Springfield 01103. Russell F. Denver,
2 Lester St., East Longmeadow 01028.
(Nonprofit) To enhance the overall business,
cultural, environmental, and civic environment in
Western Massachusetts.

KSK Machine & Gear Inc.,
785 Page Blvd., Springfield 01104.
Susan Kasa, 11 Nicole Circle,
Southampton 01073. Machine shop.

Our Sister’s Corp.,
6 Wesson St., Springfield 01108.
Michael Borecki, same.
(Nonprofit) To have a golf tournament to raise
money for the Jimmy Fund and Dana Farber Institute.

WESTFIELD

New Westfield Financial Inc.,
141 Elm St., Westfield 01085.
Donald A. Williams, same.
To deal in securities and operate as a holding company.

WILBRAHAM

GML Construction Inc.,
20 Cottage Road, Wilbraham 01095.
Victor R. O’Brien Jr., same.
General contracting, excavation, trucking, paving.

WEST SPRINGFIELD

Gagne Brothers Inc.,
638 Rogers Ave., West Springfield 01089.
Brett R. Gagne, same. Home improvement.

Glenwood Thoroughbreds Inc.,
318 Woodmont St., West Springfield 01089.
Edward D. Croken, same. Horse breeding and racing.

M. Jags Inc.,
120 Interstate Dr., West Springfield 01089.
Martin T. Jagodowski, Pine Hill Road,
South Hadley 01075. Sales and repairs of commercial
and residential septic pumps and lawn equipment.

Sections Supplements
Historic Office Facility in Belchertown is Attracting New Ventures
Joan Stoia, Shahrzad Moshiri, and Deborah Robes

Joan Stoia, Shahrzad Moshiri, and Deborah Robes stand in the foyer of the Carriage Towne Commons, where their offices are located.

There was a small celebration taking place on Main Street Belchertown early this month, as tenants of the Carriage Towne Commons professional offices gathered to watch the building’s new sign being erected. It was proof that the building and the businesses inside had arrived, and, moreover, that they planned to stay.

The Carriage Towne Commons is the brainchild of Steve and Joan Stoia, who purchased the historic Jonathan Grout House on Belchertown’s town common nine years ago to open a bed and breakfast that was open for seven years. The Stoias later bought a larger B&B in Northfield, the Centennial House, which they still operate. They held on to the Main Street property, though, in part due to its distinct colonial-era architecture and proximity to Belchertown’s increasingly busy town center.

“The town is coming to life, and at the same time, new life is happening here too,” said Joan Stoia. “We feel this town is on the rise. Belchertown is one of the only towns in Western Mass. that has seen an increase in both population and annual income, and we’re also seeing growth in high-end homes. All of the indicators are good.”

In addition to residential growth, Belchertown will also welcome a new district courthouse, slated for completion in April 2007, and plans are being blueprinted to convert the former Belchertown State School complex into a health- and fitness-focused resort complex. Stoia said she and her husband wanted to capitalize on that growth while at the same time moving away from the hospitality sector at the Carriage Towne property.

Designs on Women

With those goals in mind, the couple moved forward with plans to convert the building into office space and to recruit a diverse set of tenants, particularly in the legal and health and wellness fields. The result is a unique setting for business – an historic, home-like environment in a prime location, one that sees roughly 13,000 cars pass by each day, according to a recent traffic study.

“It’s already zoned for commercial use, so why not take advantage of that?” Stoia said. “The legal and health care communities will likely be rising with the construction of the courthouse and the resort spa, so we felt those were the people we should reach out to first.”

But the Stoias also wanted to create a space that would be ideal for newer, smaller businesses, including sole proprietorships.

“People who have an affinity and a respect for this house as soon as they walk in are the perfect candidates,” Stoia said, noting that they began “vigorously marketing” the property in 2005, and secured their first tenant, Shahrzad Moshiri, CPA, owner of SJM Accounting and Financial Services in December of that year.

“This property is unique,” said Moshiri of her decision to relocate. “You see the seasons change from your windows, you work in comfortable light … the house provides an excellent environment in which to work, and that has definitely grown on me.”

Soon after Moshiri set up shop in the Carriage Towne building, a trend began to emerge – the majority of interested tenants not only owned and operated unique, niche businesses, but were also almost entirely women.

Today, all of the property’s professional tenants are women, representing a wide range of fields. Moshiri runs her business from a second-floor office that once served as a bedroom suite, and downstairs, she’s been joined by Caro Lambert, a speech and language therapist, and Debbie Robes, an attorney who specializes in estate planning, real estate, and special education advocacy.

“I’ll be right next to the courthouse, which is great,” said Robes, “but the primary reason I came to look at the property was because I love old houses. The idea grabbed me, and the space sold me.”

Stoia, who also operates a career development practice, Cold Spring Career Associates, at the location, said Robes’ reasons for coming to Carriage Towne Commons have been voiced several times by interested business owners.

“Initially, we had a suspicion that women were going to be more attracted to this space than men,” Stoia explained. “It’s more home-like and artistic, and we offer amenities that women appreciate. Men tend to look for the high-tech bells and whistles.”

While high-speed DSL is among the amenities Carriage Towne offers, the house also provides for a shared reception area and a community meeting space for the tenants’ clients, cleaning services, and soon, a shared kitchen space as well.

A Living Legacy

But the property also has a history that makes it an appropriate incubator for women-owned businesses. Stoia explained that it has been owned and, in many cases, occupied by women since 1770, including during the Civil War, and has also long supported a variety of businesses, among them a doctor’s practice, an antique shop, a boarding house, and a carriage manufacturer.

“I still get goosebumps when I think about all the serendipity that surrounds this house,” she said. “It has always housed women, and has also frequently housed small businesses. I think now it’s moving forward into a new era with its own inertia.”

When the property is fully leased – there’s one suite still vacant – Stoia said she hopes to further enhance those in-house services, and perhaps involve the tenants in cooperative marketing strategies.

“Once everyone is in and settled, we want to offer as many in-house services as we can provide,” she said, noting that she and Steve have been careful to select tenants who complement one another’s businesses, and have also involved existing tenants in choosing the final company to join the Carriage Towne group.

We’re waiting to hear that ‘click;’ that moment when the final tenant moves in, and everything falls into place.”

Sign of the Times

For now, hearing the sound of a fully-occupied professional suite hitting its stride is dependent on filling that final, blank space on the Carriage Towne Commons’ signage. Stoia said men aren’t barred from applying, by any means, but small, entrepreneurial businesses will continue to receive preference, as well as those that could thrive within the Commons’ historic, colonial-inspired offices.

And Stoia looks forward to the day when she and that business owner quietly stand on Main Street … watching those new signs of life.

Jaclyn Stevenson can be reached at[email protected]

Sections Supplements
Entrepreneurial Training Program Kick-starts Small Businesses Across the Valley
Tani Duggar

Tani Dugger, an Entrepreneurial Training Program graduate, hard at work as the primary photographer and owner of her business, Insight Photography.

Tani Dugger, owner of Insight Photography in Belchertown, had this to say about her experience as a student in the Entrepreneurial Training Program administered by the Donahue Institute at UMass:

“They showed me all of the things I didn’t know I needed to know … so now, I know.”

Laughing at her own words, Dugger clarified by saying the program gave her the skills she needed to start her own business and to watch it grow.

“It gave me the time I needed to start my business, and a business plan that I could walk into any bank with, confidently,” she said. “And it gave me the skills I need to move forward knowing that I never have to be on unemployment ever again.”

Dugger is just one of several area business owners who have completed the Donahue Institute’s Entrepreneurial Training Program, or ETP, in hopes of gleaning the necessary know-how to move forward with a comprehensive plan for the future of their careers.

The program operates with assistance from the Massachusetts Division of Career Services (DCS), which currently contracts with six separate vendors across the state to deliver the program. Students who enroll are usually displaced workers with hopes to re-enter the workforce as business owners, and over the course of 20 weeks, they study everything from cash flow to marketing, and draft a complete business plan that is in turn used to guide the students through their first few weeks of self-employment.

The Donahue Institute, itself is a virtual entity that operates on all UMass campuses across the state, is responsible for staging the course in both the Pioneer Valley and Worcester County, just one of a wide variety of tasks the institute takes on each year. It operates a number of research and development, organizational development, training, and technical assistance programs, including MassBenchmarks, a quarterly report that provides high-level economic and policy research and analysis and the Academy for New Legislators, a three-day orientation seminar for new Massachusetts legislators, among several others.

Kathryn Hayes, director of the local program, explained that the entrepreneurial course is just one example of a much more extensive suite of services focused on workforce development. It has also been part of the Donahue Institute’s repertoire since 1997, however at that time it did not operate under the guidance of the DCS and was known as the Pioneer Valley Enterprise Program; that name, due in part to the institute’s work in Worcester County, is being phased out.

“The program was essentially the same as it is now, but we functioned more as a specialized career center with our own site in Easthampton,” Hayes explained, noting however that dwindling funding forced the institute to put the entrepreneurial training program on “hiatus” for about three years, from 2001 to 2004. “Then, we became involved with DCS and made the major change of connecting with area career centers, gaining most of our students through referrals from those centers.”

Hayes explained further that while the course is primarily geared toward dislocated workers, the application process is stringent, and only the most serious of candidates are accepted for a very limited number of slots each session.

“This is an opportunity for people who have lost jobs to create their own career,” she said. “They need to have a very clear idea of what they’re planning, strong skills in their field of choice, and a lot of dedication and passion.

“Applicants also need to do a good amount of market research to ensure that there is indeed a market for their service,” Hayes continued. “The idea of ‘build it and they will come’ doesn’t always work.”

Still, Hayes said there hasn’t been a problem filling the course to capacity, about 15 students, in the last two years.

“Preference goes to dislocated workers,” she said, “though we can tuition people in if need be, and we haven’t had that need. All of the slots are generally filled before we get to that point.”

That, Hayes added, underscores the fact that there is a definite need for programs such as the ETP among those who have lost their jobs, but also speaks to the success of the program in terms of addressing workforce development.

“The fact that we routinely fill the course without looking further than the career centers is proof that there is never any certainty about anybody’s job,” she said, “But I think this program is also economic development in and of itself. We’re not only creating jobs for the person in the class, but eventually for others as well, as their businesses grow. Studies are backing up that small businesses account for the greatest growth in the workforce, especially in Western Mass., so there’s no doubt that the program has value.”

Hayes said she’s noticed a trend in recent years of niche businesses and art-related companies emerging from the ETP, such as Dugger’s photography business that specializes in wedding photography and portraiture. But the companies formed with the assistance of the program are also diverse; recent classes have spawned design firms, cafés, video production companies, grocery stores, and a motorcycle shop, among others.

“Filling a niche is how small businesses survive,” she said, “and many of our graduates have been very successful with that.”

Hayes also noted that, statistically, business owners who have completed an ETP have a better chance of surviving the ups and downs of ownership that those who have not. In addition, some entrepreneurs complete the program only to discover that they have less of an affinity for self-employment than they once thought, and Hayes said those, too, are success stories in their own right.

“Some people realize how much is involved with starting your own business through the program, and in the end, opt to return to working for someone else,” she said. “And what we’ve found is those people are re-entering the workforce as better employees, so they too have gained some valuable skills.”

Still, because of financial constraints similar to those facing career centers such as Holyoke-based CareerPoint and Springfield-based FutureWorks, which both collaborate with the Donahue Institute to offer the entrepreneurial program, it’s becoming harder to offer the service to a wide gamut of people.

“In the last two years, we’ve held the program four times – twice in the Pioneer Valley,” said Hayes. “This year, though, we’ll only be able to hold it once, and it’s not just us being affected, it’s the entire career service sector.”

Hayes said career development programs such as her own are forced to do what they can with what they have, and in the case of the Donahue Institute’s ETP, that means relying heavily on the skills of various instructors, as well as past and present students.

Many students stay in touch after the program has wrapped, she said, and in turn develop a strong network of new business owners helping each other through both support and services. That’s a network she’s seen the positive effects of firsthand, and Hayes said in the future, developing and maintaining strong ties between students entering the business world together will be a primary focus.

“It’s important to belong to a professional group of some sort, because it creates a great network and produces great leads,” she said. “I’ve found that to be true even among groups of disparate businesses, and we’re going to be working on developing a stronger network in the future.”

In the Know

Dugger agreed that the network she became a part of through the class led to some great developments for her business. Fellow graduate Jason Turcotte, owner of Turcotte Design in Belchertown, created Insight Photography’s Web site, and now uses it as one of his ‘signature projects.’ She was also able to procure business cards and other marketing materials from fellow students.

But more important than business cards, Dugger said, were some of the intangible things she took away with her, among them a renewed sense of confidence, enthusiasm, and drive.

“I feel armed with everything I need,” she said. “I can look at my business now and say, yes, this is real. And yes, everything is going to be OK. I know it.”v

Jaclyn Stevenson can be reached at[email protected]

Sections Supplements
Moriarty & Primack Remains Focused on Addition
Jay Primack, Bob Suprenant, Doug Theobald, and Patrick Leary

From left, Jay Primack, Bob Suprenant, Doug Theobald, and Patrick Leary.

Bob Suprenant likes to borrow and amend that old adage from baseball — the one about how you can never have enough pitching.

“You can never have enough tax knowledge,” Suprenant, a CPA and director of special tax services for Moriarty & Primack, told BusinessWest. He was referring to how the Springfield-based accounting firm uses teamwork to resolve complicated tax matters and other issues for its large and growing roster of clients. “Tax work is all about saving people money.”

Success in the tax arena is just one of many factors that have enabled Moriarty & Primack to achieve growth that would be described as strong and rapid — it was formed only 13 years ago — and thus gain a firm footing in a highly competitive Western Mass. market.

“The primary goal for us, or any firm, is to build credibility, and we’ve done a good job of doing that in a comparatively short time; we’re still the baby on the block in some respects,” said Jay Primack, who founded the company with Richard Moriarty, who passed away two years ago.

The two were long-time employees of Coopers & Lybrand when they decided to put their own names over the door, and they used their own experience and some effective recruiting of talented CPAs and support staff to make their firm one of the standouts in the local accounting community.

The company’s broad operating philosophy, said G.E. Patrick Leary, who became a partner two years ago, is to ensure that none of its services be they tax matters, audit work, or technical assistance, ever become a mere commodity.

“That’s the approach we take — we’re not going to simply hand someone their financials, and say ‘see you next year,’” he explained, referring specifically to audit work. “We want the client to walk out of that meeting with a laundry list of ideas and opportunities to strengthen internal controls, improve cash flow, and help the bottom line.”

This operating philosophy helps explain double-digit growth over the past several years, including a 20% boost over the past year, and regular inclusion on the Affiliated Chamber’s Super 60 list for revenue-growth.

Looking forward, Primack said the firm’s growth strategy essentially calls for the company to practice what it preaches while advising business owners on how to manage their ventures and keep them fiscally sound. These steps include everything from solid customer service to succession planning; smart growth to smart hiring.

Through a mix of organic growth and potential acquisitions — it completed one merger with a local firm just over a year ago — the company intends to expand its already sizable footprint in Western Mass., and perhaps well beyond.

Round Numbers

Primack has his own phraseology for describing the firm’s teamwork-oriented approach and efforts to pool resources and personnel to assist clients. He calls it “circling the wagons.”

The circle, and the number of wagons in it, has grown steadily since Primack and Moriarty opted to quit life with what was then one of the so-called Big Eight accounting firms (Moriarty first and Primack soon thereafter) and start their own venture.

Actually, they had seen the handwriting on the wall — Coopers & Lybrand and other members of the Big Eight had been closing many of their offices in smaller, second- or third-tier markets, and it appeared to the two men that the Springfield location’s days were numbered.

They were right; it eventually closed in 1998.

By then, the two were in the midst of another in a series of office expansions necessitated by continuous growth and absorption of market share.

The two partners took most of their clients from Coopers & Lybrand with them — a common occurance in accounting, law, and other professions — and set about building on that portfolio. The methodology has been simple and straightforward, said Primack, and is grounded in quality products and services and a reputation for dependability and consistency. These are two traits that are critical ingredients in any accounting firm’s success formula, because they lead to the referrals from existing clients that are the lifeblood of all players in this changing and increasingly challenging industry.

Primack and Moriarty started, by themselves, in a 1,000-square-foot office in what is now known as the Sovereign Bank Building. They continually expanded that footprint before moving one block down Main Street to Monarch Place in 2001. Today, the firm has 12 certified public accountants, two partners, and 25 employees, a growth rate achieved through a combination of factors, said Leary.

These include a diversity of services, the ability to attract and retain both clients and employees, several niches, or industry groups that have become specialty areas, including construction, manufacturing, distribution, and others, and continuity of services, he said, adding that the operative word is value, and the ability to deliver it.

Teamwork certainly helps with this assignment, said Douglas Theobald, CPA, the firm’s tax director and one of its most recent additions. He told BusinessWest that, by bringing many minds to the table, the firm has been able to tackle some complex cases and often improve on the results generated by other firms taking on the same problem.

Primack agreed. “It’s very much a team approach in this office,” he explained. “If we have an issue or problem where someone thinks they see an opportunity to save dollars or create a better business approach to something, we’ll sit down spontaneously and bring together in that room a number of people whose combined experience might be several hundred years.”

In one case, that approach turned a local retailer’s tax liability of nearly $300,000 into a refund, said Suprenant, adding that there are several similar examples of postive outcomes to complex, often ominous problems.

Taxing Situation

The teamwork approach is applied to a number of products and services, said Leary, listing tax and audit services, estate and financial planning, business valuations, and litigation support, among others.

The firm also has two affiliated entities: MP Financial Services, directed by Primack, provides fee-based retirement, financial and estate planning, portfolio and asset management services; securities such as stocks, bonds, and mutual funds; and insurance products including annuities, life, disability, and long-term care. Meanwhile, New Technology Consultants, LLP (NETC), directed by Donald Smith, CPA, is focused on helping organizations of all sizes expand their technology capabilities. Assistance comes in many forms, including software selection, training, implementation, and project direction.

This broad portfolio enables the company to provide an umbrella of services that often makes it a one-stop source for individuals and businesses, said Leary, adding that this is one of many ingredients in the company’s success formula.

Another, said Theobald, is its ability to recruit and retain talented CPAs and support personnel. It has achieved this largely by creating an attractive work atmosphere, one that blends a dose of freedom with recognition of the need to balance work and life.

“It’s a good place to work, there’s a great environment,” he explained, noting that this was one of the reasons he returned to Western Mass. after a stint with Price Waterhouse Coopers as a tax partner. “This was the only firm I really looked at, because of the quality of the people and the work atmosphere.”

Primack agreed. He told BusinessWest that it often isn’t easy to attract top talent to Western Mass. and then keep it here — other markets offer higher wages and more cultural attractions and nightlife — but Moriarty & Primack has enjoyed some success in part because of its culture and opportunities to grow professionally.

This effective recruiting, part of a succession-planning initiative undertaken by both original partners, and which has drawn Leary, Suprenant, Theobald, and others, will help secure long-term stability for the company through continuity of service, Primack explained.

“This is a people business, and we looked for talented people who might have the prospect of becoming future leaders of the firm,” he continued. “We looked for people who could succeed us so that our clients would not experience any immediate or rapid change in process, attitude, or philosophy; our clients will enjoy the comfort of consistency.”

Looking forward, Primack said the company’s leadership intends to continue a pattern of mostly organic growth, using referrals and targeted marketing to gain a larger piece of the local accounting and tax planning pie. But it will also consider acquisitions and mergers.

A year ago, Moriarty & Primack merged with the Holyoke-based firm of Joseph S. Casden (formerly Casden & Casden), bringing three new CPAs to the company. There are ample additional acquisition opportunities expected in the years ahead, Primack explained, noting new challenges that make it more difficult for many smaller firms and sole proprietorships to succeed, and the firm will be carefully considering them.

“There’s a lot of small firms out there that haven’t done any real succession planning and don’t have an exit strategy,” Leary explained. “We’ve looked at a number of those, both locally and in other areas, and we’ll continue to do that, because there are some great opportunities for us.

“In many cases, clients have been served by one or two individuals for 20 or 30 years,” he continued. “Those people have done a great job for them, and we can now step into their shoes and bring those clients over to our firm.”

Playing the Numbers

The bottom line when considering any potential acquisition is a requisite match of philosophy, or business culture, said Primack.

“There has to be a meshing of ideas, personalities, and chemistry,” he explained. “You need a similar approach to doing business and treating customers.”

At Moriarty & Primack, that approach is to bring value to each of the services provided — and to always look for ways to find more tax knowledge.

George O’Brien can be reached at[email protected]

Sections Supplements
Finding a Future in Change

David prided himself on his diligent performance, attention to detail, faithfully relocating wherever he was needed in his 20-year career. David believed his company valued his efforts — until the merger. David came close to losing his job at 50 years of age. In the last corporate downsizing episode, David’s family security was threatened — not just financially, but personal esteem plummeted. More disturbingly, he didn’t understand why he was in jeopardy in the first place.

A company is forced to make changes on a yearly basis. Sometimes it means merging with another company, sometimes it means changing the record-keeping methods. Whatever the changes being made, it is going to have an impact on the company’s employees. Either they can adapt to the new way of doing things or face the prospect of looking for a new job.

David’s corporate changes included a move to more technology-oriented relationships instead of the face-to-face ones he had cultivated over the past 20 years. The corporate focus centered on gaining new customers rather than nurturing the existing ones.

Rationally, David knew that the directives would enhance rather than compromise his effectiveness in customer service. But he, like most people, feared change. Over the years, he had developed and maintained a bond of face-to-face trust and friendship with his clients. He worked his territory with self-control and diligence. David developed a sense of daily freedom. He perceived the change as stifling his independence by trapping him in an office from nine to five.

The key to surviving such corporate changes is being able to adapt and include them in your day-to-day operations. Otherwise, you will find yourself like David, realizing that your position with the company could be in jeopardy.

How does a person prepare for a complete culture change and reorientation of assets and desired skill levels? What was once safe becomes a loaded weapon, sited upon economic well-being.

Frequently, we read about companies downsizing and press releases that emphasize the importance of corporate balance and profitability. The trouble is that the largest cash savings is only possible through the reduction of human capital, facilities, and automation.

It’s the gut wrenching realization we get when we learn we’re expendable.

The lack of control over situations like this creates fodder for many sleepless nights as you worry over your children’s college funds, retirement funds, or just paying the monthly bills. You discover multitudes of ways to deal with the stress, from plummeting into self-despair, anger, anxiety, resentment, relief, or excitement about the unexpected prospect of building a new, exhilarating career.

So rather than focusing on ways to self-destruct, let’s lay down the groundwork to plan for future career opportunities.

6 Ways To Carve Out A Future

1. Attitude
Eliminate negative thoughts regarding your company’s shortcomings. Instead, focus on becoming a lynchpin of positive energy and teamwork. Bring concerns or issues to management’s attention succinctly and without condemnation. Provide solutions. Avoid placing your superiors in a defensive stance. People tend to push back when they are cornered.

2. Delay Gratification and Reduce Debt
The significance of the debt Americans accumulates is staggering. Debt eliminates options. It’s close to impossible to feel any manner of security when financial liabilities outweigh income (living from pay check to pay check). Loss of income becomes less devastating when you minimize debt — you create room to react responsibly to unforeseen circumstances.
Establish a workable financial plan now and begin by creating an emergency resource fund. Try to ignore purchases that are not essential until you have reached your goal.

3. Education
Use every opportunity to attend intriguing courses as well as those that provide specific job training for your current position. Consider concentrating on those topics that could develop into careers that would allow you to earn an income in an area you enjoy.

4. Update Your Resume Annually
Critically review your performance and achievements by writing them down formally in a resume. Outline your career objectives and evaluate whether your present situation fulfills those ideals. Early assessment of your evolution over the last year may determine a new career direction or alert you to an ‘at risk’ current position.

5. Network
Get out and establish meaningful relationships with people in your industry or the field of your choice. In addition, set up informational interviews with businesses that interest you. Prepare for a planned career move either within your firm or to an outside company.

6. Focus On The Target
Chart the items that you consider important to you – your family, independence, career recognition or net worth? If drawn in three or four different directions, this can be emotionally destructive and reflect in your performance and overall health. Clearly determine your top three priorities and plan accordingly.
Next time when you want to react in a position of turmoil, ask yourself, ‘Can I afford the consequences?’ This question is powerful in its simplicity. Work through your response in a manner that ensures that you stay on track with your true-life plan.

Corporate America doesn’t owe you a career or a living. So what are you going to do to plan for your future security?

Karel Murray, author of “Straight Talk: Getting off the Curb,” is an accomplished national speaker, motivational humorist, and trainer. She specializes in topics concerning ethics, motivation, accountability and sales training;[email protected].

Sections Supplements
Businesses are Using A New Medium to Reach Audiences Any Time, Anywhere
Karen McMahon and Denise Szczebak

Karen McMahon and Denise Szczebak in MassMutual’s producing room, creating one of the company’s weekly podcasts.

“The white ear-bud generation.”

That’s what Jorge Luis Gonzalez, Webmaster for WFCR in Amherst, calls the young, college-age people who sometimes visit his public radio station, located on the UMass campus, often with their mp3 player headphones still around their necks.

“We had a group in recently, and we asked them what their thoughts were on radio,” he said. “One young man piped up immediately and said, ‘radio sucks.’”

It was not exactly a resounding endorsement for the medium, but Gonzalez said the response wasn’t a shock, either.

“All young people use their mp3 players to create audio programs of their own now, and fewer listen to the radio than ever before,” he said.

It’s a reality that all radio stations across the country are facing, and many, including WFCR, have incorporated the creation of podcasts into their daily routines, in an effort to regain some of those ear-bud-wearing deserters.

“It’s something that every public radio station on the progressive edge is doing,” said Gonzalez, who explained that some of the station’s regular features have been made available online for download for about a year now. “It doesn’t make us any money, though as we move forward we might look at fundraising ideas using podcasting. Right now, it’s doing more to get our name out there, and make our programming accessible to more people.”

This accessibility factor is making the podcast an increasingly popular method of communication for a host of businesses and organizations. Locally, MassMutual is using them to educate and disseminate information to employees.

“As a training organization, we’re constantly looking at the best ways to educate our employees and our agents,” said Denise Szczebak, director for the national center for professional development, which develops training programs at MassMutual. “We offer self-study options online and classroom environments, but as we look closely at various learning styles, we are seeing an increased use of podcasts and other virtual tools among the people we’re recruiting. Offering podcasts was the next logical step, then, in terms of delivering information.”

What’s in a Name?

Creating these new delivery methods is actually relatively simple, too. ‘Podcast’ is the buzzword that has been given to what are essentially downloadable audio or video files that can be listened to on virtually any personal media player. The term was coined in the early years of this decade, following the success of Apple’s iPod line of mp3 players, but has since taken on a life of its own. Podcasts can now be listened to or viewed from the majority of desktop and laptop computers, mp3 players, and an increasing number of PDAs and cell phones, and in 2005, the editors of the New Oxford American Dictionary declared ‘podcast’ the word of the year.

Audio files are usually recorded and saved in .wav format, another type of audio file, and then converted using one of many software programs into mp3 files. Then, the files can be posted on any Web site, usually identified by an icon such as a microphone, where listeners can download them in a matter of minutes.

Radio stations aren’t the only entity adopting podcasting to help bolster business, however – companies of all sizes in a variety of sectors are using the technology to market services, educate employees, and disseminate corporate information, among other uses, and the practice is quickly becoming essential to today’s technology-driven business climate.

The practice is beginning to take off for a number of reasons. In addition to the relatively simple process involved in creating a podcast, companies can also track how many times a podcast is downloaded, allowing for a better measure of who they’re reaching.

The format is also very pliable, allowing for a wide variety of programs. While some companies are using podcasts to make specific industry information available to clients or shareholders, others provide general information that is of interest to a large audience.

For instance, Gordon Snyder, professor of Electronic Systems Engineering Technology at Springfield Technical Community College (STCC), began to record podcasts weekly with his colleague, Michael Qaissaunee, an engineering and technology professor at Brookdale Community College in New Jersey. Thousands of international listeners have downloaded the programs to date, which cover trends in information and communications technology.

“Our goal is to present technical topics at an introductory level, and grow our listener base,” said Snyder.

The podcasts, which have titles such as ‘Cash Mice: how E-commerce is Going Micro’ and ‘Desktop Search Engines: Indispensable or Intrusive?’ address national concerns in the telecommunications field, but also put Snyder, Qaissaunee, and the colleges for which they work in front of several people daily.

Companies may also choose to start slowly, with just a handful of podcasts made available, and grow incrementally; others have instituted weekly or daily broadcasts right from the start, with the help of multi-media or production firms. Gonzalez said WFCR began offering two popular programs online, Field Notes and Arts Interview, but will eventually offer all of the station’s locally produced news and features.

Getting the Word Out

David Caputo, president of Positronic Design in Holyoke, has assisted clients with podcasting, and said he sees it as an exceedingly effective, and economical, marketing tool.

“Businesses can make effective use of podcasts by essentially making them into radio commercials that describe the goods and services they offer, or related subjects, and build up goodwill among customers and leads who enjoy the presentation,” he said. “Because of the lower price of making good audio recordings nowadays, this tool is within reach of even the smallest business, if they have the wherewithal to compose and effectively narrate the podcasts.”

MassMutual’s Szczebak explained that the method also allows a company to deliver information to people in easily digestible pieces – podcast audiences can not only listen to a broadcast anytime, anywhere, but can also listen to a program multiple times or one short segment at a time.

MassMutual began routinely offering podcasts just this year, and Szczebak said it’s not only convenient, but caters to a wide variety of people and learning styles. New podcasts are created each week, providing about 15 minutes of information that can be downloaded to a personal mp3 player such as an iPod, or listened to on a desktop or laptop computer.

“Generally, that information is what is important for our customers and clients to know,” she explained. “It could be company developments, updates, or field testimonials regarding specific topics. The segments are about three minutes long each, so they’re very easy, digestible pieces of news that people can listen to pretty much anywhere.”

The podcast program was piloted in January and officially launched about two months later, said Szczebak. Since then, the company has made keynote speeches made by MassMutual’s CEO, Stu Reeves, available in their entirety online for the first time, and are now looking toward offering video podcasts.

“We’ve gotten some really good feedback,” she said, noting that from March to July, MassMutual recorded 4,000 downloads of the podcasts, which are not mandatory, and 800 people subscribed to a service that allows them to receive the broadcasts automatically each week.

Tuning In

Caputo added that the subscription aspect of podcasts makes the information they contain even more accessible to large audiences. Instead of directing listeners to a link on a Web site, software programs such as iTunes allow for automatic delivery of various programs – everything from New Yorker Magazine in its entirety to a report of the latest quarterly figures of a local bank.

“Podcasting takes mp3 files one step further by allowing people to subscribe to the periodic file uploads and get them delivered to their computer, or iPod, or whatever,” he said, “without them having to go search for them. It becomes like a regularly scheduled radio program.”

And that’s a similarity Gonzalez is glad to acknowledge. When he passes a UMass student wearing those ubiquitous ear buds, he’s gradually less inclined to cringe, and instead is hopeful.

“Everyone has the luxury now of listening to just about whatever we want,” he said. “Hopefully, sometimes that’s us.”

Jaclyn Stevenson can be reached at[email protected]

Cover Story
Online Courses Increase Enrollment and Visibility for Local Colleges
September 18, 2006 Cover

September 18, 2006 Cover

Online courses began as static Web sites and E-mail between students and faculty, but now they’re dynamic, comprehensive, and increasingly popular. As a result, they’re changing the way students learn and the way colleges teach.

At Holyoke Community College, students have the option of taking a number of courses online, from management to meteorological science.

Dr. Colin Cavell teaches U.S. National Government online for HCC, a popular class that has only one hitch: sometimes, his students have to keep the time difference in mind when E-mailing him with a question, at his home office in the Kingdom of Bahrain.

Cavell’s class is a textbook example of the flexibility afforded by online learning.

Online courses, now more commonly referred to as ‘distance learning’ or distance education, are an increasingly prevalent aspect of the American system of higher education. Most students enrolled at traditional four-year and community colleges will take an online course during their college career, or at least take a course that includes online components, such as presentations, study guides, or quizzes.

Distance learning presents many opportunities for students — they take courses at colleges across the country or around the world — and challenges for educators, who are adopting to a new way to teach traditional and non-traditional subjects.

Those closely involved with the evolution of distance learning at colleges and universities say that it’s not likely online courses will ever fully replace traditional classroom settings completely. But they don’t take the numbers of students using online classes to manage, augment, or complete their educations lightly, either.

Brick and Click

Gloria Defillipo, Dean of Distance Education at Holyoke Community College, said about 50% of the college’s total enrollment take advantage of some online component each semester, and that’s not including students in traditional classes who take advantage of so-called ‘Web enhancements.’

“We can’t possibly measure how many classroom courses also use online aspects to enhance the course – that’s too widespread,” she said. “But students can earn their degrees entirely online, or take part in ‘brick and click,’ hybrid courses that have online and classroom components. The numbers of those students is definitely increasing, and there is a big future for distance learning.”

HCC, which introduced its first distance education-based courses in 1999 (“they were basically notes posted online and links to Web sites,” said Defillipo), now offers five degrees and five certificates that can be obtained solely online, as well as 19 degrees that can be earned through a track that is 80% virtual.

Defillipo added that the majority of students enrolled in those courses of study live close to the college, and use distance education to study in a way that meets their learning style better than a classroom environment, or to help juggle an already busy work or family schedule. Some, however, utilize HCC’s online education system from beyond the Pioneer Valley. Students living in different parts of the state, including the Berkshires, Cape Cod, and Boston’s South Shore are currently enrolled, while others continued their education at HCC after a move – one HCC student is earning college credit while on military duty in Iraq.

“It definitely gets our name out there in a way we never could before,” said Defillipo. “But one of the biggest positives about distance learning is that education can continue even after life has moved you.”

Quiet as a Mouse

That could be one reason, she added, for the continued growth of distance learning, as well as the acceptance thereof in the world of higher education. Once relegated to correspondence courses and online schools such as the University of Phoenix, distance learning is now a very real, and very large, part of the American college system. Harvard University, for instance, created its extension school nearly a century ago, to offer continuing education courses for both credit and enrichment; its distance education division is now one of the school’s largest offerings. That shift has some real backing, nationally, too – the United States Distance Learning Association in Boston currently includes 27 state chapters and a number of for-profit sponsors who contribute up to $30,000 each annually to the cause.

Locally, every college has some type of online presence in terms of course offerings. In addition to HCC’s expansive set of programs, American International College, for instance, introduced a blended master’s degree program for its nursing students that takes place largely online.

And UMass is leading the country as well as the area in the field of distance learning. UMassOnline, its distance learning division, saw a 32% increase in program revenue during the 2005-2006 academic year, bringing in $22.9 million, and enrollment increased by 23%.

David Gray, UMassOnline CEO, said he attributes some of that growth to program expansion – 28 new programs were launched this past academic year alone.
“We continue to see impressive growth in online enrollment,” said Gray, “largely due to the quality and diversity of our academic programming. Our faculty and staff are committed to fostering an innovative and rich learning environment.”

Gray explained that the new programs created were a response to consumer demand and a need to fill niche markets. Two graduate-level counseling programs were added, for instance, as well as a masters program in Gerontology, a bachelor of arts completion program, a behavioral intervention in autism certificate program, a forensic criminology certificate program, and a plastics engineering certificate program.

“We are particularly pleased that plastics engineering is now available entirely online,” he said. “The program is one of a kind in the United States; offering it online enables us to serve a niche market, but with a global reach.”

On the Homepage

But distance learning is not just a tool to reach markets far from the bricks and mortar of a college campus. Debbie Bellucci, Dean of the School of Continuing Education and Distance Learning at Springfield Technical Community College, said while the majority of students who take advantage of online offerings at STCC are local, she too sees firsthand the vast growth in the field of distance learning, and the challenges that creates for colleges of all sizes.

“In 1999, we started with three courses, that were mainly lecture notes on a static site,” said Bellucci. “Interaction occurred outside of the course via E-mail.”

But now, STCC offers several courses with a Web component, including a liberal arts degree that can be achieved entirely online. That has created a major focus at STCC to constantly improve the online courses, but also the delivery and accessibility thereof. And that, Bellucci said, must be done within the same framework and set of standards applied to traditional courses.

The prime differences between online offerings at traditional institutions and most universities and schools that function entirely in a virtual environment, said Bellucci, are that colleges like STCC are accredited, often employ existing faculty to administer distance learning courses, and usually offer the course both online and in a classroom, to meet the needs of various students.

“Here, online courses also run a full, regular semester,” she added. “That means the program cannot be as self-paced as some online courses that can be taken outside of traditional academe. Students can complete their work anywhere, anytime within a given week, but after that there are certain parameters. When Saturday comes, that homework, or discussion board post, or quiz has to be posted.”

In addition, Bellucci said many colleges are now being called upon to draft specific policies for their distance learning programs, in order to address issues that may arise as well as further improve the online learning experience.

Discussion boards, for instance, provide an important tool for effective distance learning – they mimic classroom discussions, and consequently student comprehension levels, better than e-mails between student and instructor. But while they provide for multi-faceted conversations, Bellucci said, those conversations are taking place among a faceless audience and a class of students that often haven’t met each other, or their professor.

“The aim with discussion boards is to get students to comment with the instructor serving as a moderator,” she explained. “Instructors can allow students to exchange ideas, while also stopping tracks of discussion that are off-topic and correct misconceptions.

“But sometimes, that can lead to discussion boards becoming complaint boards, or debates get too heated or off-course,” she noted, adding that the problem prompted STCC to instate a ‘civility policy’ for distance education students.

Quizzes and final exams also pose a challenge for online faculty, who must essentially assume that any test administered online is an open-book test.

“Typically, that means instructors have to be more creative about how they set up the exams,” said Bellucci, explaining that true or false questions are given less frequently, while essays and short-answer questions better test a student’s overall comprehension.

Live and Learn

And communication between faculty and students is always encouraged, added Defillipo, who said distance learning allows for equal treatment for all students, whether they are studying in Holyoke or Iraq, or learning from a professor also in the Middle East.

“Learning doesn’t have to stop anymore when things change,” she repeated. “It can just keep going, wherever life takes you.”

Jaclyn Stevenson can be reached at[email protected]

Features
Springfield’s Schools Get a Clean Slate
David Shea

David Shea says privatization of school-cleaning work is gaining acceptance in a growing number of communities as a way to reduce costs and improve quality.

A five-year contract awarded to a Danvers-based company to clean Springfield’s schools — the largest such undertaking in New England — provides an effective, comprehensive test of privatization of municipal services. There are potential benefits to such outsourcing, including cost savings, but the president of the Springfield Finance Control Board says money can’t be the only consideration.

They’re calling it ‘the remediation.’

That’s the term Springfield school officials, Springfield Finance Control Board members, and those with the company hired to do the work are using to describe a massive clean-up/catch-up effort involving the city’s school buildings.

It started on July 1 and it’s still in progress, said David Shea, president of the Danvers-based company S.J. Services and its school division, EduClean, which recently opened a location in Springfield. The work has been exhaustive and quite revealing, he explained, referring to years of accumulated grime — and wax buildup.

“One custodian estimated that we were taking off 50 coats of wax,” Shea said in reference to a wooden floor in one of the elementary schools. “They wouldn’t strip the wax off, they would just clean the floor and put on another coat. It’s not that they didn’t want to take the old wax off, they just never had time.”

The remediation, now down to some last details, is the first phase of what amounts to a comprehensive test of privatization — at least as it pertains to night-time cleaning of school buildings — in Springfield and perhaps elsewhere.

The step to privatize much of the school cleaning duties is one of several being taken or considered by the Springfield Finance Control Board to help balance the city’s books and provide long-term economic stability for the community The five-year contract is expected to save the city about $9 million, according to Patrick Sullivan, Director of Parks, Buildings & Recreation Management.

But cost savings are only part of the privatization equation, said Finance Control Board President Phil Puccia. He told BusinessWest that there are several other factors to consider, including overall quality of service and effective allocation of funds.

“Privatization is not a panacea,” he explained, adding that the control board prefers mixing privately contracted work with municipal supervision. “We pick our spots … we’ll do it when it makes sense and when the city benefits.”

Nighttime school cleaning apparently meets those criteria, as does school cafeteria work, he explained. “A school system’s principle function is to educate kids, not feed them,” he explained of the latter contract, awarded this past summer. “A company like Sodexho (the firm hired) can do that far better, and more efficiently, then we can.”

The city has also looked at outsourcing trash pick-up, but saw no cost benefit, said Puccia, and has privatized some of the street-sweeping duties, so far with mixed reviews. “We haven’t seen all the results we’re looking for; that’s still a work in progress.”

From what’s he’s seen thus far, the school-cleaning outsourcing initiative has provided what the city is looking for, said Puccia, meaning results — on the bottom line and in the classrooms.

Shea told BusinessWest that EduClean, now the largest school-cleaning company in the state and probably New England, has more than 100 schools and 20 million square feet of floor space in its portfolio. He said more communities are starting to see the light — literally as well as figuratively — when it comes to privatizing school cleaning, and hopes the current project will help create more believers. Meanwhile, he expects the contract with the city will eventually help his company expand its presence in the Pioneer Valley, not only with school projects but with commercial and residential cleaning work as well.

But for now, his focus is clearly on the Springfield schools and giving them and the city a clean slate.

Waxing Nostalgic

On July 1, Shea took up work-week residence at the Hilton Garden Inn on Springfield’s riverfront. He did so to keep a close eye on what is considered to be the largest school-cleaning privatization effort in New England.

And as a result, he knows there will be many eyes on him. “This is an important contract for our company and for the city of Springfield.”

S.J. Services, now 26 years old, was started by Shea’s brother, Shawn. It was focused first on residential cleaning and eventually expanded to the commercial sector. About 15 years ago, it expanded its reach to school and municipal buildings and has been steadily building that portion of the portfolio.

School cleaning is a niche, he explained, and not as easy, at least from a business perspective, as it might look.

“A school is a lot different than an R&D building on Route 128,” he explained, noting that with most office buildings, those bidding to do work can simply add up the square footage and multiply by a certain amount. “Schools have classrooms, pools, locker rooms … you can’t just sit at a computer and punch out a dollar amount.

“We spend a lot of time learning about schools and how to handle them efficiently,” he continued, adding that the work has paid off, with the company adding a number of communities and individual state colleges and community colleges to its client list.

The opportunity to add Springfield to the list came early this spring, when, after a lengthy period of study, review of options, and negotiations with the school custodians’ union, the control board opted to privatize a large part of the work being done.

Cost-savings was part of the motivation, said Puccia, but there was more to it.

“There was a general understanding that the buildings were not as clean as they should be; they were not being maintained,” he said. “That pushed us into a competitive outsourcing mode.

“This was a decision that we grew into over time,” he continued. “When we looked at how much money we were spending in payroll and other expenses to maintain the school buildings in particular, and when we looked at the size of the workforce, it didn’t match up with the level of service we were seeing. We really felt that we should be getting a bigger bang for the buck we were spending on 200 to 250 custodians plus supplies and everything else.”

Negotiations with the union did not yield the changes in the contract requested to achieve desired flexibility, Puccia explained, adding that while the union did move slightly in the control board’s direction, it didn’t move far enough.

This led to the decision to privatize part of the school-cleaning work, a step that led to about 110 layoffs, with some of those individuals among the 40 people placed in newly created positions involving grounds and maintenance work.

A request for proposals for the school-cleaning work, including the remediation, or deep-cleaning, project, was issued in the spring, said Shea, noting that his was one of four companies that submitted bids. Other firms took a look, he said — there were bus tours of the schools given to prospective bidders — “but they decided they just didn’t want to take it on.”

A Floor of a Different Color

As work commenced on the deep cleaning, Shea could clearly understand why.

He said the project involved work that hadn’t been done in years, perhaps decades. Rest rooms were often covered with grime and graffiti, wax had built up in corners and behind equipment, and the floors … well, they were another story.

After stripping off dozens of layers of wax, EduClean workers discovered that some floors were a different shade than those walking over them would be led to believe. “There was one floor everyone thought was brown,” he explained. “It was really white; we left a small section the way it was for a few days so everyone could see the difference.”

Shea intends to continue showing things are different now that the remediation is mostly over and the company is doing largely day-to-day cleaning. He said teachers, students, and administrators will notice improvement — while the school system is saving money.

When asked why privatization of school-cleaning work has been effective in many communities and will likely yield similar results in Springfield, Shea said there are many factors, ranging from technology, to work patterns, to the simple fact that his employees won’t lose time to moving boxes of supplies.

Shea told BusinessWest that he has no doubts that the former city employees tasked with cleaning the city’s schools were working hard; they were not, however, working effectively, at least from his judgment gained from years of cleaning schools.

As one example, he pointed to the fact that most municipal school custodians were (are) full-time workers, and that studies show that such individuals are considerably less productive after four or five hours of work. EduClean hires primarily part-time employees working five-hour shifts, meaning that there is more productivity for the dollars being spent.

Technology also plays a role, said Shea, noting that as a large, private company, S.J. Services invests heavily in the latest equipment, which enables workers to do more in less time. The company also focuses on what is known as ‘green,’ or environmentally safe cleaning products and methods, he explained, adding that these create a better learning environment that reduces absenteeism while improving productivity.

Still another part of the equation is accountability, said Shea, adding that there is more now than before, because the company makes it known what it expects from each worker, and gets it.

But part of the accountability factor is having municipal supervision of the work being handled by EduClean, said Puccia, who told BusinessWest that this is a key element in determining whether any privatization effort will ultimately work.

“The question you have to ask and answer is, do you have the management talent and skill to supervise a sophisticated outside company?” he said. “That, to me, is the big challenge. And will you have the skill sets to draft a contract that really holds the private company’s feet to the fire and holds them accountable for the work they promised they’d deliver in the bid.”

Thus far, these elements appear to be in place with regard to the school-cleaning contract, he continued, adding, again, that the bottom line isn’t merely the bottom line.

“If we save money on the deal, that’s great,” he said. “But you need to have the buildings sufficiently clean so kids can learn and teachers can be happy that they’re working in them.”

Sweeping Statement

As he wrapped up his interview with BusinessWest in a classroom at Van Sickle Middle School, Shea stooped to pick up a piece of trash from the floor by the teacher’s desk.

“It’s second nature,” he said, adding that he will be staying at the Hilton Gardens until he what he called “a comfort level” is achieved with the Springfield project. By that, he meant that he would stay in Springfield until was sure this initiative is running like clockwork. He thinks he’s just about there.

In the meantime, he’s been making some introductions to community and business leaders, with the expectation that this contract could eventually lead to a larger base of business here.

That will come later, though. For now, he focused on that wax build-up and making it history.v

George O’Brien can be reached at[email protected]

Sections Supplements
PeoplesBank Will Aggressively Expand Its Reach
Joe LoBello and Doug Bowen

Joe LoBello, left, and Doug Bowen have charted an ambitious course for PeoplesBank.

Facing life in a stagnant, over-banked market, many area community banks have opted to go public or form mutual holding companies, steps that provide capital and some flexibility. Holyoke-based PeoplesBank has opted for another course, however. It is planning to stay mutual, and has announced ambitious plans to add six more branches over the next two years. The bold initiative was formed in response to current industry trends and recent banking history — and the firm belief that it will repeat itself.

Joe Lobello said he started getting calls seemingly within a few minutes after the story broke about his plans to build six new branches over the next two years, on top of three more opened this year, thus expanding PeoplesBank’s reach into Springfield, West Springfield, Northampton, and other communities where it has lacked a presence.

“People thought I was out of my mind,” said LoBello, longtime president of the Holyoke-based institution. “Everyone knows this area is seriously over-banked and saturated with branches; they thought I was crazy to be adding to six more.”

But there is a method to this perceived madness.

It is grounded in both recent industry trends and some Western Mass. banking history lessons. The former involves continued conversion of local mutual banks into either stock banks or mutual holding companies — Chicopee Savings just went public this summer, and Hampden Bank recently announced plans to do likewise — while the latter concerns the track record of banks after they have gone that route. Statewide, nearly all of them, including Springfield Institution for Savings and Woronoco Savings Bank in this market, were acquired by larger institutions within a few years of going public, actions that were accompanied by loss of market share to remaining community banks.

LoBello firmly believes that history will repeat itself, and he is positioning his bank for when it does.

The expansion blueprint, the lynchpin of a five-year plan crafted by bank officials and consultants in late 2003, calls for the bank to move aggressively into several communities where it has lacked presence beyond ATMs. The first move was into Westfield, with a branch that opened this past spring, followed by the opening this fall of the bank’s first branch in Springfield, at a site on Wilbraham Road in the city’s Sixteen Acres section, and the bank’s second location in South Hadley. On the drawing board are three more locations in Springfield — the locations have not been announced — as well as a branch in West Springfield on Memorial Avenue, another in Northampton at a yet-to-be-disclosed location, and still another in Wilbraham.

That will give the bank 20 locations by the end of 2008 and a presence in most larger communities in Hampden and Hampshire counties, said LoBello, adding that this portfolio will be accompanied by status as one of the last mutual banks left in the region and the third largest in the state. “We’re a vanishing breed,” he explained, noting that, by his count, PeoplesBank and Monson Savings are, or soon will be, the only mutual banks left in Hampden County.

But a breed apart, he continued, noting that he is a firm believer in the mutual bank model, even as fewer institutions follow it. “That model allows us to focus on customers, employees, and the community, rather than shareholders; for more than 120 years, it has been a winning strategy for us.”

Recent performance would validate that claim; the bank has seen double-digit growth over the past year in assets, deposits, and loans, and strong numbers at recently opened branches. Indeed, the East Longmeadow branch that opened in late 2004 is nearing $60 million in deposits, far ahead of industry averages for that time span, and the Westfield branch is approaching $15 million in just over one quarter.

“We’re picking up market share, and that’s why we have confidence in what we’re doing,” said LoBello. “We’ll do well as we expand the franchise because it will be very convenient — people can bank with us in virtually any community in Western Mass.”

This issue, BusinessWest takes an indepth look at PeoplesBank’s blueprint for the future and why it makes perfect sense — to LoBello, if not to some others in the local banking community.

Branching Out

LoBello fully understands why some in the banking community believe mutual institutions are dinosaurs. The access to capital — tens if not hundreds of millions of dollars garnered through IPOs — would seem to give stock banks and mutual holding companies a decided competitive edge and better odds of survival, he said, stressing that word seem.

And he wouldn’t criticize any bank for taking either step — some institutions believe they need that capital if they are to achieve growth in a stagnant region with at least one bank branch at seemingly every intersection. Still, he prefers life as a mutual bank and has some evidence that such institutions remain independent longer — and can grow at comparable if not better rates — than stock banks.

Indeed, among the more than 80 Massachusetts thrifts that converted to stock after Oct. 31, 1982 (when changes in the law permitted them to do so) only a handful remain independent today. That trend has held in this market, where SIS and Woronoco, two banks that have converted within the past 12 years, have been sold. Meanwhile, another stock bank, West Springfield-based Westbank, is being acquired by New Alliance Bancshares of New Haven, Conn.

With three more community banks now or soon to be public (Westfield Bank is converting from a mutual holding company, where a minority of shares are owned by the public, to a fully public company), PeoplesBank is opting to buck that trend, not follow it.

That was the consensus reached during strategic planning sessions that yielded the five-year plan and the bank’s aggressive expansion plans.

“We looked at the market and, like everyone else, said, ‘its over-banked, it’s over-branched, there’s no growth — what do you do?’” he said. “We came to the opinion that we would create an institution, the only large independent bank left, that would have a presence in every major community.

“That would give us a footprint similar to Banknorth and Bank of America,” he continued, “and that would put us in an excellent position for what we believe will be continued consolidation of this market.”

LoBello is committing a substantial amount of capital — an estimated $2 million to $2.5 million per branch in terms of startup costs — to test the validity of this blend of theory and history, but he approaches the exercise with confidence.

The plan essentially calls for the PeoplesBank to widen its reach to virtually every corner of Hampden and Hampshire counties. This process has been ongoing, said Douglas Bowen, the bank’s executive vice president and chief lending officer, noting that the institution has, in recent years, added locations in Longmeadow, Hadley, East Longmeadow and Amherst, and opened the Westfield branch on East Main Street in April.

The recently opened branch in South Hadley gives the bank two locations in that community (the other is on Newton Street), said Bowen, adding that West Springfield, Northampton, the largest community in Hampshire County, and especially Springfield, are the next frontiers.

The Sixteen Acres office, located near the intersection of Wilbraham Road and Parker Street, gives the bank a foothold, said LoBello, adding that plan is to build on that presence over the next few years. And while competition within Springfield is stiff, and growing, and the economy there is still largely stagnant, LoBello sees opportunities for his bank.

“The Springfield market is a natural extension for our expansion because it is the largest city in Western Mass.,” he explained. “One-fourth of the consumer households in Hampden and Hampshire counties are located in Springfield, and there are more than 4,500 businesses in the city that employ over 106,000 people.”

Checks and Balances

While he wouldn’t reveal where the bank is looking to place sites in Springfield, LoBello said the downtown area would not be in the mix, at least not initially. There are already a number of banks along the Main Street corridor, he explained, and some that have joined the roster in recent years, including Westfield Bank, have struggled somewhat.

Meanwhile, the process of finding sites anywhere has become more complicated and often more expensive, he continued. The reasons? For starters, the seemingly non-stop addition of new branches by all area banks has created intense competition within the industry for sites. Meanwhile, a host of national retailers, including CVS, Walgreens, and others, have been adding more and bigger stores in recent years, often assembling large sites at major intersections to do so.

“There are only so many good locations out there, and sometimes it takes some imagination to create a site,” he said, noting that the Sixteen Acres branch was built on parcels that were formerly home to a liquor store and an appliance outlet. “All the good, easy sites are gone.”

Assuming that sites can be assembled in Springfield and elsewhere, the next challenge is gaining market share, and LoBello said recent history allows him a good dose of confidence.

Over the 12 months that ended June 30, the bank saw assets grow by $200 million, or 18%, to $1.3 billion, making PeoplesBank the largest independent, mutual bank headquartered in Hampden County. Meanwhile, deposits grew by 22%, to $863 million, over that same period, while loans grew at a 25% clip, to $950 million.

And while the overall numbers are healthy, the performance at recently opened branches has been particularly strong, said LoBello, noting that, while mutual banks can afford to be more patient than stock institutions when it comes to growth of specific branches, PeoplesBank has seen quick results in many communities.

“The East Longmeadow branch is the most successful I’ve ever seen,” he said, noting the $58 million in deposits and more than $30 million in loans it had amassed as of early September. “The numbers are tremendous for being open just over a year.”

The Westfield branch is off to an equally solid start.

“For historical perspective, in a normal branch, you’d expect to see maybe $5 million the first year, and another $5 in the second and third — that’s the industry standard,” he said. “We’ve done that in less than six months.”

This absorption of market share comes in a community where a major player, Woronoco, was headquartered before being acquired by Berkshire Bank, and also where Connecticut-based Webster Bank has made one of its initial forays into the Western Mass. market. All this bodes well for LoBello, his loyalty to mutuality, and his ambitious five-year plan.

“We’re very confident that within the next five years there will be further consolidation in this market, among not only the large regional stock banks, but also the smaller stock banks,” he said. “We want to be positioned for when that occurs, because we’ve seen what happens when banks are acquired; when Fleet bought Bank of Boston, every community in this area picked up market share.”

Taking Interest

Lobello said he believes the presidents of area banks that are or soon will be public are sincere when they say their intentions are not to sell their institutions.
But history shows that this is the course that most will eventually take. Just when eventually will arrive he’s not sure. What LoBello is sure of is that his bank will be ready and well-positioned for that day.

That’s why he’s confident and, as far as he’s concerned, certainly not crazy.

George O’Brien can be reached at[email protected]

Departments

The Big E

Sept. 15-Oct.1: The 2006 edition of The Big E will present more than $1.7 million in free entertainment, a ticketed Brad Paisley concert, the Miss Latina U.S.™ Pageant, the return of Marriage on the Midway, and BiggiE’s Character Breakfast as well as the Mardi Gras Parade, rides, crafts, good food, animals and the best of the old and new that fairgoers have come to expect and enjoy. The Big E is located on Memorial Avenue in West Springfield.

‘Team Creativity Disney Style’ Workshop

Sept. 26: The Center for Business and Professional Development at Holyoke Community College will sponsor an all-day workshop titled Team Creativity Disney Style from 8 a.m. to 4:30 p.m. at the Kittredge Center for Business and Workforce Development on the HCC campus. The Disney Institute will share with participants the motivational tools that can unleash the creative power of one’s entire organization. The cost is $349 per person which includes continental breakfast, lunch and materials. For more information, contact Maria at (413) 552-2122 or via E—mail at [email protected].

HCC Business Summit

Sept. 27: The Holyoke Community College Center for Business and Professional Development is sponsoring a free workshop for business owners and managers who are looking for more effective ways to train their employees. Titled “Training for the 21st Century,” the workshop is planned from 8:30 a.m. to 12:30 p.m. at HCC’s Kittredge Center for Business and Workforce Development. The workshop will introduce employers to a new training approach that uses real-life scenarios, follow-up sessions, ongoing contact with instructors, and actual homework for participants. For more information, call (413) 538-5817 or (413) 538-5815.

Planning Amherst Together

Oct. 12, 14, 18, 20: Several public meetings are planned in October to help create an Amherst Master Plan titled Planning Amherst Together. The master plan will address goals and policies on land use, housing, transportation, economic development, community facilities, parks and open space, natural and cultural resources, services and facilities and utilities. Meeting dates are Oct. 12, 7 p.m., and Oct. 14, 10 a.m., both at the Amherst Middle School; Oct. 18 at 1 p.m. at the Jones Library, and Oct. 20 at 9 a.m. in Franklin Patterson Hall at Hampshire College. For more information, contact Neils la Cour at (413) 259-3040 or [email protected].

Women in Technology Workshop

Oct. 13-14: Springfield Technical Community College, in conjunction with the National Institute for Women in Trades, Technology and Science, will present a ‘Women in Technology’ workshop for high school and college teachers and guidance counselors in math, science and technology. The two-day workshop uses case studies, lectures, role-playing and interactive video to present solutions that work in recruiting and retaining young women in programs leading to technology careers. For more information, contact Dean Adrienne Smith at [email protected] or visit http://cbt.stcc.edu/descriptions/women _in_technology.html.

Medical Device Seminar

Oct. 16: The Regional Technology Corp. (RTC), in cooperation with the Mass. Medical Device Industry Council (MassMEDIC), will conduct a seminar focused on medical device product development at FDA regulatory approval procedures. Sponsored by the Bank of Western Massachusetts, the event will take place from 4 p.m. to 6 p.m. at the Colony Club, 1500 Main St. in Springfield, and is the opening kick-off to two days of showcasing the life sciences industry in Western Mass. Tom Merle, vice president of Product Innovation at Continuum Inc., and James Wason, executive vice president of Medical Device Consultants Inc. (MDCI) will be guest presenters as experts in medical device product development and FDA regulatory issues. Tom Summer, president of MassMEDIC will also be on hand to discuss any other topics related to medical devices. Advanced registration is required. For more information, contact April Cloutier (413) 755-1314.

‘The Politics of Immigration’

Oct. 26: Un/Welcome Guests: Labor, Law and the Politics of Immigration is the title of a panel discussion in the Gamble Auditorium at Mount Holyoke College in South Hadley, beginning at 7:30 p.m. Legal experts, journalists and activists will discuss the controversial issues of immigration, migrant labor, homeland security, and the U.S. and Mexican border issues. For more information, visit www.mtholyoke.edu/go/wcl. The event is free and open to the public.

Super 60

Oct. 27: The Affiliated Chambers of Commerce of Greater Springfield, Inc. will present its annual “Super 60” program at Chez Josef in Agawam. The event is a salute to the entrepreneurial spirit of the region’s privately owned businesses.

Departments

The following bankruptcy petitions were recently filed in U.S. Bankruptcy Court. Readers should confirm all information with the court.

Brothers, Jeffrey Edward
Brothers, Lisa Marie
3 Benard Ave.
Pittsfield, MA 01201
Chapter: 13
Date: 08/02/2006

Graziano, Madeleine M.
630 Suffield St.
Agawam, MA 01001
Chapter: 7
Date: 08/02/2006

Hall, Heather Kirsten
73 Hall Road 17
Sturbridge, MA 01566
Chapter: 7
Date: 08/15/2006

Hamel, Dustin M.
28 Main St.
Monson, MA 01057
Chapter: 7
Date: 08/15/2006

Harrison, Roseanne M.
945 St. James Ave.
Springfield, MA 01104
Chapter: 13
Date: 08/02/2006

 

Nolette, Robert E.
2975 Gulf Road
Athol, MA 01331
Chapter: 7
Date: 08/02/2006

Pownall, Natalie
14 Norris St.
Feeding Hills, MA 01030
Chapter: 7
Date: 08/02/2006

Rosa, Carmen M.
945 St. James Ave.
Springfield, MA 01104
Chapter: 13
Date: 08/02/2006

Walton, Ralph A.
Walton, Kimberly J.
53 Washington St.
Gardner, MA 01440
Chapter: 13
Date: 08/15/2006

Departments

Modest Job Market Expected for Springfield

SPRINGFIELD — Area employers expect to hire at a conservative pace during the fourth quarter of 2006, according to the Manpower Employment Outlook Survey. From October to December, 20% of the companies interviewed plan to hire more employees, while 17% expect to reduce their payrolls, according to Manpower spokesperson Cathy Paige. Another 30% expect to maintain their current staff levels and 33% are not certain of their hiring plans. “Springfield area employers have softer hiring intentions than in the third quarter when 32% of the companies interviewed intended to add staff, and 21% planned to reduce headcount,” said Paige. “Employers have significantly more modest hiring intentions than they did a year ago when 43% of companies surveyed thought employment increases were likely and 17% intended to cut back.” For the coming quarter, job prospects appear best in Services. Employers in non-durable goods manufacturing and transportation/public utilities plan to reduce staffing levels, while those in durable goods manufacturing and wholesale/retail trade voice mixed hiring intentions. Employers in Public Administration are unsure of their staffing plans. Hiring in construction, finance/insurance/real estate and education is expected to remain unchanged.

Business Confidence Index Up in August

BOSTON — The Associated Industries of Massachusetts (A.I.M.) Business Confidence Index rose 1.7 points in August to 57.1, continuing its long-term fluctuation within a narrow, slightly positive range. The Index was down nine-tenths of a point compared to August 2005, and off 4.4 points from August 2004, but up over three and four years. Massachusetts employers reported stronger sales and hiring in August than in recent surveys, but did not foresee significant changes in conditions or results over the six months ahead, according to Raymond G. Torto, Co-Chair of A.I.M.’s Board of Economic Advisors and a Principal with CBRE Torto Wheaton. Confidence fell slightly in August among manufacturers and rose strongly among other employers. Confidence levels remained closely balanced statewide with Greater Boston moving above the rest of the state. Larger employers were markedly more positive than smaller ones on most survey questions, including those about sales and employment. The monthly index is based on a survey of A.I.M. member companies across the state, asking questions about current and prospective business conditions in the state and nation, as well as for their respective organizations. Readings above 50 on the 100-point scale indicate that the state’s employer community is generally optimistic, while a reading below 50 reflects a negative assessment of business conditions.

Asselins, Sotorian Plead Guilty to Variety of Charges

SPRINGFIELD — Several guilty pleas have been entered recently in a scandal at the Springfield Housing Authority. Raymond B. Asselin, former executive director of the authority and one of 13 defendants in a federal corruption case, recently pleaded guilty to racketeering, conspiracy, and tax evasion in U.S. District Court in Springfield. Other charges were dismissed in exchange for the pleas. He faces 11 to 14 years in prison and agreed to sign over his assets to the government to avert a forfeiture process. Meanwhile, his son, former state Rep. Christopher Asselin, pleaded guity to conspiracy to commit theft against the government and mail fraud, and will serve between 18 and 24 months in prison. Raymond Asselin’s assets include a BMW, a speed boat, $244,000 in cash, a $3.1 million home in Chatham and the equivalent of half the market value of his Mayfair Avenue residence. Asselin admitted to fleecing the housing authority for millions of dollars to decorate his homes and those of his children. Richard Asselin’s wife, Janet, also pleaded guilty to conspiracy to commit theft and tax evasion, and another son, James W. Asselin, also entered a guilty plea to conspiracy to commit federal bribery, conspiracy to commit theft against the government and mail fraud. Janet Asselin faces 10 to 16 months in prison under her plea agreement while James Asselin could receive 12 to 18 months in prison. Another former top official at the authority, Arthur Sortorian, agreed to forfeit his two homes and serve up to 14 years in prison for helping to embezzle more than $2.5 million from the authority.

Former Facemate Owner To Repay Retirement Fund

CHICOPEE — Walter F. Mrozinski, former chairman of the defunct Facemate Corp. on West Main Street, agreed to repay more than $13,000 into the company’s retirement fund. The judgment was recently settled in a suit filed in U.S. District Court in Springfield by the U.S. Department of Labor which charged him with failing to put money withheld from employee paychecks in 2002 and 2003 into the firm’s retirement fund. The retirement plan covers 39 participants, most of them former employees, according to the U.S. Department of Labor. Facemate made specialty textiles used in shirt collars until it shut down in November of 2003.

Survey: Lack of Company Knowledge Biggest Interview Mistake

MENLO PARK, Calif. — They say job-hunting success is all about who you know. But how much you know about prospective employers plays a crucial role too, a new survey confirms. Nearly half (47%) of executives recently polled said that having little or no knowledge of the company is the most common mistake job seekers make during interviews. The national survey, developed by Accountemps, includes responses from 150 senior executives with the nation’s 1,000 largest companies. Candidates should learn as much as they can about a company before meeting a prospective employer, according to Max Messmer, chairman of Accountemps. He added that the most successful applicants will have a beyond-the-basics understanding of the firm, including its history, chief competitors and business objectives. Armed with this knowledge, job hopefuls should be able to describe how their skills and experience can help the business reach its goals.

Departments

The following building permits were issued during the month of September 2006.

AMHERST

Amherst Associates
378-384 Northampton Road
$9,900 — Remove and replace decks

Green Tree Family LTD Partnership
797 Main St.
$13,500 — Replace roof

Hampshire College
893 West St (Building C, Prescott House)
$133,750 — Replace exterior
envelope and water damaged walls

Hampshire College
893 West St. (Emily Dickinson Hall)
$53,998 — Re-side building and
install new roof

Johnson Chapel (Amherst College)
11 Quadrangle
$15,491 — Renovations

Perry Apartments
85 Amity St.
$6,500 — Roof repairs

CHICOPEE

Riverbend Medical Group
444 Montgomery St.
$131,100 – Erect partitions to create
offices and examination rooms

Valley Opportunity Council
198-200 N. Chicopee St.
$13,532 – Install vinyl siding

East Longmeadow

Benton Professional Partners
265 Benton Dr.
$2,762,192 — New Construction

East Longmeadow Center Village
32-48 Center Square
$1,622,304 — Construct new building

Premier Source Credit Union
232 North Main St.
$1,440,000 — New Construction

Hadley

Chamisa Corporation
31 Campus Plaza Road
780-square-foot addition

Pro Con Inc.
423-425 Russell St.
In-ground hotel pool

Town of Hadley
131 Russell St. (Hopkins Academy)
Installation of cooling units

Holyoke

Holyoke Revolver Club Inc.
431 West Cherry St.
$7,000 — Construct new pavilion

Holyoke Mall Company,
L.P. C/o Pyramid
50 Holyoke St.
$55,000 — Remodel existing store

Holyoke Mall Company, L.P. C/o Pyramid
50 Holyoke St.
$17,500 — Demolish existing store

Holyoke Medical Center
575 Beech St. (South Building)
$83,939 — Second Floor renovations

Ralph Thompson C/o Acorn Properties
245 Cabot St.
$55,000 — Install new roof

Sisters of Providence
1233 Main St.
$30,000 — Construct temporary entrance

Sisters of Providence
1233 Main St.
$30,000 — Construct temporary loading dock

Sisters of Providence
1233 Main St.
$30,000 — Construct temporary egress

 

Steibel Properties Inc.
155 Nonotuck St.
$1,598,700 — Construct 10-unit
apartment building

Ludlow

Paul Chaves
146 East St.
$4,000 — Commercial alterations

John P. DaCruz
119 Winsor St.
$10,000 — Commercial alterations

Town of Ludlow-Ludlow Public
High School
500Chapin St.
$3,200 — Repair roof

Northampton

Chamisa Corporation
31 Main Street
$4,500 — Install drywall and
new suspension ceiling

City of Northampton
100 Bridge Road
$93,500 — Installation of photovoltaic
array and associated mounting hardware

Pumpkin Hollow Farm Inc.
102 Main Street
$21,600 — Remodel storefront &
relocate ATM

Seven Bravo Two, LLC
152 Cross Path Rd (160 Old Ferry Rd)
$192,000.00 — Construct 2-unit
storage hanger

Smith College
126 West Street
$300,000 — Remove existing coal
handling equipment

Smith College
36 Bedford Terrace
$5,000 — Interior demolition

Thorne’s Marketplace, LLC
150 Main Street
$8,000 — Construct partition to
second-floor offices

South Hadley

Mt. Holyoke College
7-9 Bridgeman St.
$2,200 — Roof repairs
3 Stanton Ave.
$1,950 — Roof repairs

Red Cliff Canoe
Canal St.
$7,900 — New roof

Southwick

Southwick Town Library
Feeding Hills Road
$3,375 — Replace windows

Springfield

American International College
963-983 State St. (Pouch Hall)
$25,000 — Replace columns & balustrade

FPS Inc.
400 Cooley St.
$340,000 — Construction of
new restaurant

Pioneer Valley Nephro
300 Stafford St., Suite 161
$85,000 — Interior office renovations

West Springfield

Pearson’s Property Management
Park St.
$6,200 – Interior renovations to
office space

West Springfield Housing Authority
37 Oxford Place
$285,000 — Replace windows

Departments

WNEC Receives $1M Alumnus Donation

SPRINGFIELD — Western New England College (WNEC) recently received one of the largest gifts from a living individual in its history – a $1 million donation from Kevin S. Delbridge, class of 1977. To honor Delbridge’s contribution to the continued growth of the campus and enrichment of its students, WNEC will rename its Welcome Center the Kevin S. Delbridge Welcome Center during ceremonies on Sept. 19. Built in 2002, the Welcome Center serves as the main gateway to the campus and houses the Admissions Office and the Department of Graduate Studies and Continuing Education. Delbridge is a Senior Managing Director of HarbourVest Partners, LLC, a global private equity investment firm based in Boston. He also serves as Vice Chairman of WNEC’s Board of Trustees. He and his wife Sandra reside in the Boston area.

WNEC In Top Tier of Rankings

SPRINGFIELD — In its 2007 “America’s Best Colleges” rankings published by U.S. News and World Report, WNEC once again has been listed in the top tier of its “North” category among colleges and universities that provide a full range of undergraduate and master’s programs. The report ranks schools based on 15 areas related to academic excellence. This is the third year in a row that WNEC has been ranked in the top tier. The college, which moved up to 51st from its 62nd ranking last year, received high marks for faculty resources, small class sizes, and the amount spent per student on instruction, student services, and related educational expenses.

Company Receives Business Award

SPRINGFIELD — The Massachusetts Latino Chamber of Commerce recently presented the Mardam Signs Company of Springfield with an outstanding new business award. The award is presented to a business owner who has been in business for less than two years and has made a significant contribution to the uplifting of the Latino community. Marcos Rosario and his family are owners of the firm which is located at 437 White St.

Credit Union Closes Courthouse Site

SPRINGFIELD — The Springfield Mass. Municipal Employees Credit Union recently closed its branch office at the Hampden County Hall of Justice. For the convenience of patrons in lieu of the closing, the credit union’s office at 1030 Wilbraham Road will now be open on Saturdays from 8:30 a.m. to noon. Credit union hours have also been adjusted that include closing at 4 p.m. on Thursdays and at 6 p.m. on Fridays.

Mestek Inc. Shares Go Private

WESTFIELD — During the recent annual shareholders meeting of Mestek Inc., shareholders approved a measure to take the company private, a move that John E. Reed, chairman of Mestek, said has a litany of benefits. Reed cited the ability of private companies to move faster and with greater flexibility when making decisions as reasons to take the company private. Reed currently holds a 57% stake in the firm. Smaller shareholders were bought out at a pre-set price as part of the deal. Mestek makes heating, ventilation and air conditioning equipment, as well as metal-forming products, and employs approximately 350 people in its administrative headquarters and in manufacturing operations.

Local Court Reporting Firm Acquired

SPRINGFIELD — Boston-based O’Brien and Levine Court Reporting recently announced that is had acquired Liberty Legal Resources in Springfield, thus broadening its coverage throughout New England. The Springfield facility will take the name O’Brien & Levine. Former owner Jennifer Powis will continue to cover assignments along with other court reporters that are part of O’Brien & Levine’s nationwide network.

Departments

The following Business Certificates and Trade Names were issued or renewed during the month of September 2006.

Agawam

E & M General Cleaning Service
55 Royal Lane
Edward G. Filkoski

Gerry’s Painting
38 Pheasant Hill Road
Gerald Auby

Jay’s Barber/Styling
Dba Shear Illusions
497 Springfield St.
John Contrino

Karrah Creations
43 Beekman Dr.
Karen Rahilly

R & K Marketing
350 Meadow St., 28
Kim Parent, Richard Parent

Rock Daddy Cycles
830 Springfield St.
Rocco Basile Jr.

Sara’s Beauty Salon
28 Southwick St.
Sara Torres

X-Fusion Products
702 Barry St.
Nicholas D. Tassone

Amherst

Business Alliance Services
1278 Bay Road
Legrand Hines Jr.

Cherewatti Farm
575 Northeast St.
Ilona Cherrewatti

John B. Erskine Podiatry, PC
Dba Pioneer Valley Podiatry
20 Gatehouse Road
John Erskine

Leonard Farm
150 Sunderland Road
Scott A. Leonard , Marilyn Leonard

MHP-Massachusetts Housing
Partnership Fund Board
462 Main St.
MHP-Massachusetts Housing
Partnership Fund Board

Nails with Kocut
233 North Pleasant St.
Elaine Lanoue

East Longmeadow

4C property Services
91 Pease Road
Carl H. Otto III, Mary E. Otto

A-M Styles
2 North Main St.
Emanuela Hernandez

Bach Towing Inc.
174 Shaker Road
James Lawrence

Banner Residential Remodeling Co.
4 Elmcrest St.
Ralph Butler

Colson & Colson General
Contractors Inc.
714 Parker St.
Colson & Colson General
Contractors, Inc.

Curves
632 North Main St.
Susan Kozlik

Dan Chrisis
84 Oak Brook Dr.
Dan Chrisis

Douglas White Electrical
Services
245 C Shaker Road
Mario A. Cardinale

Facial Cosmetic & Maxillo
Facial Surgery, P.C.
382 North Main St., Suite 202
Dr. Richard J. Fraziero

House & Grounds Care
426 Porter Road
Gregory M. Thompson

Landmark Partners Inc.
60 North Main St.
Thomas Avezzie

Latulippe Construction
151 North Main St.
Yvon Latulippe

Newbury Associates
264 North Main St., Suite 9
Dorothy A. Patrakis, Michael P. S. Patrakis

Realistic Physiques
P.O. Box 623
Heather M. Sanford

Texcel LLC
55 Deer Park Dr.
Deborah Parys

Wingate at East Longmeadow
32 Chestnut St.
SRC East Longmeadow, Inc.
c/o Scott Schuster

Yummy Dough Inc.
53 North Main St.
Mike Change

Easthampton

Circle of Angels
13H Northampton St.
Kathy S. Grey

CWC/Hedgepeth Group
20 Kingsberry Way
Royster C. Hedgepeth

DEJ Custom Plastics
8B Orchard St.
Douglas E. Dionne

Hampshire Colon Hydrotherapy
25C Holyoke St.
Linda Whitford

Thomas E. Kelley, EA
184 Northampton St., Suite J
Thomas E. Kelley

Pioneer Valley Roofing
30 Garfield Ave.
Vincent Tortoriello

Pop Designer
26 Spring St.
Lynzi Williams

Roots Without End
13H Northampton St.
Kathy S. Grey

Sea-Scape Designs
116 Pleasant St., Suite 450
Brian Michael Hale

Valley Elder Care Management, LLC
359 Main St., Suite 27B
Patricia A. Knightly

Hadley

Designers
127 East St.
Chester E. Abel Jr.

Robert M. Burke
4 Bay Road, Building B
Robert M. Burke

Sibley Mechanical
3 Birch Meadow Dr.
John T. Sibley

Silverleaf Tyre Inc.
dba Hadley Tire
44 Russell St.
Stephan W. Gochinski

Workhorse Painting & Construction
115 River Dr.
Rebbecca Susan Woods

Holyoke

ABC Mini Storage
621 South Canal St.
Robert J. Celi

Andy Ramos Electric
52 Beacon Ave.
Andy Ramos

Atlas Automotive
8 Lynwood Ave.
Anthony Santiago

Carlex Inc.
D/B/A Auto Express
933 Main St.
James E. Balise Jr.

Dairy Mark
160-162 Lyman St.
Amir M. Paracha

Dairy Market
1552 Dwight St.
Amir M. Paracha

Dairy Market
96 Maple St.
Sagheer Nawaqz

Dillon & Edward F. Day
Funeral Home
124 Chestnut St.
Donald Shewchuk

Dollar Plus Home Décor
116 High St.
Muhammad Sabi

Fashion Nails
293 High St.
Tai Di Do

Forever 21 Retail
50 Holyoke St., Suite C333
Do Won Chang, President

Freshly Dipped
345 High St.
Shawn Marsh

M & H Construction
635 Homestead Ave.
Mark Haradon

Ngoc Minh Thi Le
D/B/A Subway
50 Holyoke St.
Ngoc Minh Thi Le

Shoeland Plus
166 High St.
Anthony Vazquez

 

The Barber Pole
117 High St.
William J. Kowal

LONGMEADOW

Golden Dragon Star, LLC
D/B/A Longmeadow Package Store
400 Longmeadow St.

Joanna H. Rosenthal
D/B/A London Theatre Tour
111 Woodsley Road

LUDLOW

AJ Electric
109 Lavoie Ave.
Nidal Abeid

Bay State Duct Manufacturing
26 Kirkland Ave.
Michael Gaudreau

Gillespie Car Care
407 West St.
Brian Gillespie

Port USA Entertainment
81 East St.
Maria F. Mendes

Scott’s Sprinkler Service
58 Duke St.
Scott Fortin

United Wireless
65 East St.
Jamie Kalagher

Westside Pizza
103 West St.
Vedat Kan

NORTHAMPTON

Lee Tower Real Estate
37 Averebrook Dr., Florence
Robert T. Doyle

New Outlook Construction Inc.
44 Massasoit Street
Peter G. Post

SOUTH HADLEY

AFC Improvements
23A High St.
Jason Patruno

Bloo Solutions
92 Lyman St.
Jeremiah Beaudry

Daniel Stebbins Bed & Breakfast
25 Woodbridge St.
Jean Foley

IB Cleaning & Sandblasting
315 Hadley St.
Irena Binczyk

Legowski Landscaping
49 Westbrook Road
Renata Legowski

Lewinski Lawn Care
197 Mosier St.
Craig Lewinski

Wendy Urban
470 Newton St.
Wendy Urban

Whitman Properties
29 Cariden St.
Anthony Whitman

SOUTHWICK

Berry Construction
73 Will Palmer Road
David W. Berry

Bonnie View Antiques & Collectibles
6 Bonnie View Road
Edward J. Deveno

Curves
320 College Highway
R. Craig Samuelson

Good Morning Building & Repair
6 Two States Ave.
Glen Gresham

LP Document Services
71 Berkshire Ave.
James E. Phelps, Laurie Phelps

Skilled Home Services
12 Secluded Ridge
Rick L. Bengston

SPRINGFIELD

A Basket to Remember
2058 Wilbraham Road
Julie Fiore

AD a Pt Publishing
456 Canon Circle
Andrea D. Piits

Auto Discounters
109 A Mill St.
Yehuda Schecter

Baez Property Services
558 Newbury St.
Jesus Baez

Boston Realty
489 Worthingon St.
Ritesh Patel

Builders Home Remodelers
185 Mill St.
Vincent Guiel

Charter Oak Insurance &
Financial Services
1500 Main St.
Peter S. Novak

Colon’s Touch of Elegance
154 1/2 Main St.
Lisandra Colon

Crosse Custom Graphics
34-40 Front St.
Corey R. La Crosse

Daddsyboy Music
164 St. James Ave.
John P. Morgan Jr.

Dave’s Express
41 Lancaster St.
David Lamarche

Direct-Tech
105 Jefferson Ave.
Bertrand Favier & Frantz Edouard Laporte

Excellent Cuts
538 Page Blvd
Willie A. Evans

Faith Unlimited Institute Inc.
39 Oakland St.
Edith Kaye

Ferrari Auto Sales
79 Carver St.
Francis K. Njorge

Finishmasters
102 Burn Ave.
Manuel Silva

GMCA Inc
D/B/A Finnegan’s Tavern
751-755 Liberty St.
Christopher Arillotta

Handy Man
71 Thompson St.
Jose A. Lopez

Jolie & Associates
130 Glenmore St.
Jacobs Olotu, Leah Kimani

WEST SPRINGFIELD

Allied Pest Control
380 Union St.
Walter Misialek

Attailus Delivery
1241 Elm St.
Collin Abebrese

Caring Solutions, LLC
632 Westfield St.
Patricia Lee Baskin

El Bohio Store & Deli
204 Balwin St.
Miguel A. Martinez

Intelistaff Healthcare Inc.
39 Van Deene Ave.
Tanya Clark

Kay Bee Marketing Resources
104 Brookline Ave.
Karen F. Blinderman

Kuhnel’s Auto Repair
2309 Westfield St.
Barry L. Kuhnel

Lampro Racing
2017 Riverdale St.
John J. Lampro Sr.

Mayimbe’s Auto Repair
55 Exposition terrace
Luis H. Martinez

Phiber Com
83 York St.
John W. Bryant

Red Light Lounge
125 Capital Dr.
Capital Liquors Incorporated

S.A. Processing
148 Chilson Road
Steve Fiske Ansara

Star Pizza
707 Main St.
Kenan Turkmen

WESTFIELD

A & M Small Engine Repair
77 Mill St., Suite 118

Brian Millette
5 Pequot Point Road

Millrite Design Inc.
579 Southampton Road

Onsite Computer Repair
of Westfield
66 Janis Road

Pete’s Renovations & Restorations
43 Washingon St., Apt. 4

Features
Center of Advancing Entrepreneurship Expands Its Horizons

Aimee Griffin Munnings calls it “walk-up traffic.”

These are individuals who arrive, usually unannounced, at the offices of the Law and Business Center for Advancing Entrepreneurship in the Springfield Enterprise Center at STCC with questions — lots of them.

The queries vary, with subject matter ranging from business plans to branding, said Griffin Munnings, director of the center, who told BusinessWest that she expected walk-ins when the facility opened just over a year ago, but not the volume she has seen. She takes this as a good sign, an indication of the growing number of Springfield area residents starting their own businesses or pondering that option, and she is responding proactively.

In short, she wants to help individuals by not only providing answers, but also by offering insight into the questions that should be asked. It’s part of a broad expansion effort for year two of the center, created by Western New England College to provide real-life experiences for graduate law and business students while fostering entrepreneurship in the Greater Springfield area. The center pairs individuals in those academic programs with budding entrepreneurs — some of them located in the SEC’s incubators but many others from surrounding neighborhoods and communities — for semester-long projects on subjects ranging from marketing to legal entities.

While doing so, the center has also become a resource for entrepreneurs, said Griffin Munnings, with monthly programs and both answers and referrals for those walk-ins. To better serve the community, the center is introducing some new programs to put more information out to more people.

Steps include formal office hours at the center by a recently hired member of the faculty at WNEC’s School and Law and School of Business, during which entrepreneurs can have their questions answered. Also, a two-day event called the ‘How-to Entrepreneurial Institute,’ a business seminar with a wide variety of programs designed to provide entrepreneurs with basic information and resources is slated for late October.

Still another new program is something called the “Success Stories Speaker Series,” which, as the name suggests, will feature successful entrepreneurs, starting with Mestek President and CEO John Reed, telling their stories and hopefully inspiring others.

The sum of the new initiatives will serve to create a larger, better resource for area entrepreneurs, said Griffin Munnings. “We asked ourselves how we could better serve the community,” she explained, “and the answer was simply to get more information out.”

Summing up the center’s first year of operation, Griffin Munnings categorized it as a success, especially with regard to the process of linking fledgling business owners with law and business students. Entrepreneurs with ventures ranging from a restaurant to a book store; a sports drink to a transportation service called Youth on the Move were chosen for participation after filling out a lengthy application detailing their businesses and specific requests for assistance. The principals with those companies were provided assistance with such issues as which legal entity to choose, marketing and branding, and even creation of an employee handbook.

“It was a very successful start,” she said of the spring semester, noting that a dozen business owners were matched with students. “Several different kinds of questions and problems were resolved.”

While continuing this matching program, the center has also taken strides toward becoming a total resource for entrepreneurs and would-be business owners, said Griffin Munnings. An entrepreneurship speaker series was launched last year, and it continued this fall with a Sept. 12 program featuring Nadine Thompson, president and CEO of the beauty and wellness products company Warm Spirit, who spoke on the subject “Doing Well by Doing Good.”

That series will be complemented by “Success Stories,” which will start with Reed, who founded Sterling Radiator Company and later went on to acquire 30 operating companies he consolidated into Reed National. Subsequent speakers include Dennis Donovan, executive vice president of Human Resources for Home Depot, Fletcher Wiley, director of the TJX Companies Inc., and John and Steven Davis, former chairman and CEO and president and COO, respectively, of Lenox/American Saw.

“I think people are inspired by the ones who came before them,” she said. “Sometimes it’s hard for business owners to plod along … you start wondering, ‘is this actually going to work?’ Seeing people who have hung in there and done great things should be encouraging.”

The How-to Entrepreneurship Institute is another venture designed to inform and inspire, said Griffin Munnings. Slated for Oct. 27 and 28, the event will feature several seminars hosted by area lawyers, accountants, business owners, and officials with business-assistance groups such as SCORE and the Mass. Small Business Development Center. Specific programs include, ‘How to Start a Business,’ ‘How to get Money,’ ‘How to Protect Your Ideas,’ and ‘How to Get the Help You Need.’

Fast Facts:

What:The How-to Entrepreneurial Institute
When:Oct. 28 and 29, 9:30 a.m. to 5 p.m.
Where:Western New England College, Rivers Memorial Building;
The Program:A variety of seminars designed for entrepreneurs and would-be business owners
Price:$60
For More Information:call (413) 736-8462; E-mail: [email protected]

The keynote speaker will be Dan Elias, a news anchor and reporter on TV-22 and president of Zunafish.com, an online media trading Web site.

Another new program at the Center for Advancing Entrepreneurship will be office hours with Robert Statchen, recently appointed as an assistant clinical professor of Law and professional educator in the School of Business. As a joint appointee to both schools, he will teach and advise law and M.B.A. students at the center’s small business clinic. He will also answer questions and offer guidance (four hours a month) to entrepreneurs on subjects that can be addressed in a few minutes or hours, not a full semester’s worth of work by a law or business student.

Features
ACCGS’s Boronski Earns Rare Chamber Designation
Deb Boronski

Deb Boronski, CCE, says chambers of commerce are now about much more than maps, and must provide large doses of value to their members.

Deb Boronski says it gets in your blood.

She was referring to the work undertaken by chamber of commerce administrators — duties that range from making coffee for a quick breakfast meeting to lobbying legislative leaders on minimum wage proposals and other matters that impact members and their bottom lines.

“The work is different every day,” Boronski, senior vice president for the Affiliated Chambers of Commerce of Greater Springfield, told BusinessWest. “You never know what business person will call you with what problem. It’s fun work and it’s challenging, and that’s why once it’s in your blood it doesn’t go away.” This explains why many chamber leaders stay in the profession, or sometimes one specific job, for many years, she said. “You become part of the community.”

Boronski speaks from experience; she’s been involved with chambers for more than two decades and has held leadership posts for the past 17 years, including a stint as president of the Chicopee Chamber and the past nine years in her post with the ACCGS. She wants to continue in this profession and build upon the skill set she has acquired, and for those reasons and others she sought and attained designation as a certified chamber executive.

Thus, she is now Debra A. Boronski, CCE.

Few of the officials working for the 4,500 or so chambers in the U.S. that have paid staff (perhaps 10%) achieve such status, she said, adding that doing so should help her advance her career in chamber work. But the designation also sends a message to the 1,500-odd ACCGS members that its leadership is serious about effectively serving its members and providing value for their investment in the chamber.

This is important, she said, because chamber members and would-be members are becoming ever-more-discerning customers, and ongoing education, including CCE designation, is necessary to effectively serve them.

BusinessWest talked with Boronski recently about that challenge, and also about a profession that few people really understand — or would even consider a profession.

Initial Reaction

Maps.
That what local chambers of commerce were perhaps most noted for years ago, said Boronski, adding that their lobbies were, and to some extent still are, dominated by maps of the community in question and brochures for area events, organizations, and hotels.

But the roadmaps that chambers are most concerned with now are more figurative in nature, she explained, adding that they detail how business owners and managers can run their ventures more effectively and more profitably.

This is part of an ongoing nationwide trend that sees chambers providing increasing value to their members, she said, adding that value is both needed and demanded.

“Businesses no longer join out of loyalty or feel-good reasons,” she explained. “Now, it’s all about WIFM — ‘what’s in it for me?’”

The need to effectively and continuously answer that question is one of many changes Boronski has witnessed during a long span of chamber involvement that began when she was the director of marketing and development for a Chicopee-based nonprofit organization known then as FOR Inc. and now as Sunshine Village, a group that provides employment opportunities for developmentally disabled individuals.

She became involved with the chamber’s women’s volunteer division known as the Super Cs. “The men had their own division called the Fireballs,” she said, rolling her eyes slightly. “That’s how long ago that was.”

Boronski became increasingly involved with the Chicopee chamber, and when its then-director, John Frickenberg, left his post and the profession, she applied for the job.

“I liked working for the business community,” she said of her decision to change careers, “and I felt like a natural in committee meetings and facilitating things; I really liked the work.”

It was the variety of that work and involvement in the community that most appealed to her, and these ingredients took on exponentially greater meaning when she became senior vice president of the ACCGS in 1997. That group, which has grown substantially over the past decade, now includes seven chambers — Springfield, Westfield, West Springfield, East Longmeadow/Longmeadow, Agawam, Ludlow, and Hampden/Wilbraham, and Boronski is very involved with each one.

“And that’s what makes each day different,” she explained. “One day you’re at a meeting on East Street Corridor work in Ludlow, the next it might be the Lowe’s project in East Longmeadow, or working with the redevelopment authority in West Springfield on the Merrick section initiative, or talking about Bowles Road in Agawam.”

Much of the work with and for those chambers would never be described as glamorous, she said, noting that there are countless breakfasts, golf tournaments, and after-hours gatherings for which her presence is required. But planning such events, and then being at them, networking with members, and listening to their concerns is part of the process of providing value to that membership.

Elaborating, she said that, while the chamber still provides maps and stages fundraising events like Chicopee’s famed Kielbasa Festival, which she orchestrated for many years, its primary function is economic development. “We’re here to help make businesses more profitable and to bring more businesses to cities and towns.”

This is achieved, she said, through a variety of chamber-led cost-cutting initiatives involving everything from health insurance to credit card transactions to a recently announced collaboration with W.B. Mason that will save members money on office supplies. Meanwhile, advocacy is another important element, she continued, adding that it is part of any chamber’s responsibility to see that the voice of the business community is heard.

Still another part of that equation is ongoing education, or “staying sharp,” as she called it.

“That’s how you effectively serve your members,” she said, “through education and learning from other chambers about what has worked in their communities and what could work in yours. We’re all happy to share ideas.”

As part of that ongoing education and process of getting better at what she does, Boronski first graduated from the U.S. Chamber of Commerce Institute for Organizational Management — a recognized standard for professional development and fundamental training in the chamber industry — and then sought CCE designation, which isn’t easy to earn.

“It’s quite a process,” she said, noting that first, applicants must qualify for the honor through several years of work in the industry, a demonstrably active role in the community, and service to the Association of Chambers of Commerce. Actual CCE designation is awarded through the accumulation of points — earned in several ways, including graduation from the institute, serving on and presiding over chamber association committees, and getting work published — and then several other steps designed to prove worthiness.

These include writing an essay on some aspect of one’s work — Boronski chose her involvement with the creation of the chamber’s new Division of Business Excellence — and also a lengthy interview with five CCEs, who grill applicants on subjects ranging from economic development to management style and grade their responses, and then a four-hour exam featuring essay and multiple-choice questions.

When the process is over, CCE designees are tired, but proud, said Boronski, noting that this is the only national certification for chamber professionals, and only a few people in the Commonwealth have such a plaque on their wall.

Chamber Music

Boronski told BusinessWest that while most people in the local business community understand and respect what she does, some confusion and/or ignorance remains.

“Some people will ask, ‘what’s your real job?’” she explained, “or they think I work in city hall.”

Having a few initials after her name is not likely to change that scenario any time soon, but it will give her a greater sense of pride and accomplishment that goes with venturing where few in her profession dare to tread.

And it will help her stay sharp.

George O’Brien can be reached at[email protected]

Opinion
The End of Binge-spending Days

In 1981, I learned about cycles the hard way. I invested in Texas real estate when it was at an all-time high only to see values, and my investment, take a nosedive. This experience alerted me once again to the law of cycles: What is up will eventually come down, and what is down will go up.

When I took office, the Massachusetts economy was down. My team and I went to work to find ways to economize and to eliminate duplication and waste. We cut back on “nice to have” spending that we just couldn’t afford. We had our share of disagreements with the Legislature: the budgets I proposed did not cut school funding, for instance. But we were steadfast in avoiding new taxes. And, of course, our success in managing during the down years benefited from the state’s rainy day fund. Thanks to the courage and foresight of prior Republican governors and Democratic legislators like former speaker Tom Finneran, money saved during the good times helped to smooth out the bad.

Over the last three years, Massachusetts has come back. Businesses are hiring again, and we even read stories of employers creating incentives to retain older employees in the face of worker shortages. Our state and local tax revenues have gone through the roof. In fact, state tax receipts have exceeded forecasts by over a billion dollars for each of the last two years. A year ago, we refilled the rainy day fund.

Which brings us to today. When things are up, it’s easy to forget the law of cycles, and to spend like “up” is the only direction the economy will ever go. That’s just what happened in this year’s budget debate. On June 30, the Legislature passed a budget that spent not only all of the record tax revenues and all of the billion-dollar surplus, but also $500 million from the rainy day fund. The Legislature’s bet must be that if the Massachusetts economy keeps booming next year, no one will be the wiser. But there may already be signs that this is a bad bet: Tax revenues are below forecast for each of the last two months. And the law of cycles will not go away. Sooner or later, a downturn is inevitable. The spending spree will lead to deep cuts, big borrowing, a call for higher taxes, or all of the above. The fingers of blame will be pointed in many directions, but spending— runaway spending— will be the real culprit.

While we did address some of our critical infrastructure needs relating to state roads, bridges, and our system of public higher education, the budget included line item after line item of less-than-essential projects, such as merry-go-rounds and gazebos.

Every legislator and politician knows this spending can’t be justified, so why do they do it? Because it gets politicians praised — and re-elected. There’s no courage involved in spending more money. Drawing a line on spending is hard and fraught with criticism. When I vetoed $458 million of excessive spending in the budget this spring, I knew that community newspapers across the Commonwealth would decry my elimination of local pet projects. And, I knew that the Legislature would over ride most of my vetoes. In fact, they overrode all of them, to a chorus of community acclaim. But someone has to say “no.”

This year’s budget battle is history, but my concern is that the spending binge will continue unabated. Social service advocates always want more. Last month, I vetoed a bill mandating free pre-school for everyone, which would have cost over $1 billion a year. Government unions will want more. We have attempted to limit increases in state employee contracts to roughly 2 percent annually, unless there are significant concessions. But the unions will be expecting a more generous deal from the politicians they endorse in the fall elections — and if history is a guide, they’ll get it.

Yogi Berra famously said: “It’s déjà vu all over again.” He’d learned the lesson of cycles. We’ve seen cycles here in Massachusetts often enough to have learned as well. But we’ll need a hefty dose of courage from politicians and vigilance from citizens if we are going to be as well-prepared for the next inevitable downdraft as we were for the last one.

Mitt Romney is the governor of Massachusetts.  

Opinion

While some in this region still cling to the hope that large corporations will magically appear on the Western Mass. horizon, bringing hundreds of those ‘good-paying jobs’ with them, everyone else seems to have accepted reality.

And that is that those days — if there ever really were any in this specific part of the world — are long gone. Today, by and large, economic development equates to small-business development. This is what everyone has been saying for the past several years, and that’s what all the candidates for governor of this state would say, if you could get them to stop talking about tax rollbacks.

Small-business development is difficult, and it often takes years, if not decades to see some real results. But that is where the future of this economy lies, and that’s why we’re encouraged by the depth of small-business programs in the region, and encourage continued support for them, especially at the state level, where funding is crucial to their survival.

In this issue, BusinessWest spotlights just a few of the programs that are lending real guidance and support to people as they start small business or take them to that proverbial next level. The Entrepreneurial Training Program administered by the Donahue Institute at UMass has succeeded in helping a number of individuals, many of them displaced workers, gain the skills they need to get a business off the ground. None of the businesses spawned over the years would be considered household names by any means, but the people running them are not just working again — they are entrepreneurs, some of them at a point where they can hire other people.

Another program, the Law and Business Center for Advancing Entrepreneurship is doing just as that name might suggest. Administered by Western New England College and located in the Scibelli Enterprise Center at STCC, the center matches entrepreneurs, usually those with fledgling start-ups, with students in the college’s Law and MBA programs, who advise them on issues ranging from marketing to employee handbooks.

This fall, the institute expanded its scope with a new speaker series highlighting business success stories, as well as a two-day program called the How-to Entrepreneurial Institute, with seminars on such subjects as starting a business, securing capital, and protecting intellectual property.

Many times in the past we’ve cited the work being done at the Scibelli Enterprise Center, which boasts two business incubators and a wide variety of programs and support systems to help those ventures get over the hump. The SEC has seen several success stories, including a cross-border phone book company that was recently acquired by Yellow Book.

Not all the stories are that glamorous, certainly, and not all of them will end as well. There are countless stories about area residents trying to take an idea — be it an energy bar, a sports drink, a record label, or a small restaurant — and make it work. Many are struggling to survive as sole proprietorships, but all of them have some degree of promise.

This is the essence of small-business development. It is sometimes painfully slow going, but it’s worth it. And the key is to promote the notion of entrepreneurship, to encourage individuals to think about business ownership as a viable career option, and then to provide the help needed to get them started — and growing.

The Donahue Institute’s Entrepreneur-ial Training Program has been offered four times in each of the past two years. Funding cuts will limit that number to one this year. That’s just one small example of why, overall, this state and region need a greater commitment to small-business development.

There is some momentum in this component of economic development, and it must be seized. Springfield is now ranked near the top nationally among cities its size in the development of new small businesses, and it needs to stay there.

We can always hope that a major corporation will announce it is bringing 1,000 new jobs to East Longmeadow, Westfield, or Hatfield, but as we said, that is not reality. Small-business development is reality.

Opinion

When news first leaked of planned legislation to extend the Springfield Finance Control Board’s stay in the City of Homes, many people expressed doubts about whether this was the best route for Springfield.

We at BusinessWest don’t have any.

A quick look around would reveal that some measurable progress has been made on a number of fronts, from the city’s fiscal health to the overall climate for economic development. But the work is far from over, and we think it’s not yet time to even think about turning the keys back over to elected city officials.

This is not an indictment of Mayor Charles Ryan or members of the City Council and School Committee. It’s merely an acknowledgement that the City of Homes still has a long way to go in its efforts to convince residents, business owners, the development community, and bond-rating agencies that it is truly ready for prime time. And we believe the control board’s influence will be needed for at least a few more years to ensure that Springfield is on the right road and won’t soon veer back into the breakdown lane.

Suffice to say that no one should feel comfortable when the very people they elect to office are essentially stripped of their authority, and the job of running their municipality is then placed in the hands of appointed officials from Boston.

But for Springfield, it has been a positive experience.

Why? Because recent city administrations — including former mayors and city councils — have shown a propensity for doing what is politically popular, not what is difficult or what makes fiscal sense. And this is exactly how Springfield got in the mess it’s in — by spending beyond its means and living for the present at the expense of the future.

This mindset needed changing, and the control board has done that. It didn’t win any popularity contests while doing so, especially with hard-working city employees who went years without raises, but that wasn’t the objective. The mission was to right the ship, and at the moment, we feel confident when we say that the city is no longer taking on water.

What remains — and it may take several more years to get the job done — is to institutionalize the changes that the control board has made. In short, there must be mechanisms in place, be they policies or new software applications, to ensure that fiscal responsibility does not again lapse into fiscal irresponsibility, the kind made famous, or infamous, by the city’s disgraced former mayor, Michael J. Albano.

Meanwhile, the city has to make real progress on the matters that most affect economic development and the city’s overall health and well-being. These include public safety, education, neighborhoods, and the city’s image. And here again, we believe the control board’s hand, hard as it might be, is necessary to achieve the desired results.

It’s not that we’re afraid to turn the city back over to its elected and appointed officials next June 30 — OK, maybe we are a little afraid. It’s more a case of feeling comfortable with the control board at the helm, as alarming as that might sound from a PR perspective.

And the business community as a whole should feel more comfortable as well.

Some day, the control board will exit stage left and the city will be left to sink or swim — hopefully swim. That day is not here yet, and it won’t be here for some time to come. That’s why the control board needs to stay in control.

Sections Supplements
Baystate Honored for Treating Heart Attacks with Catheterization
Dr. Marc Schweiger

Dr. Marc Schweiger says Baystate not only excels in treating heart attacks, but also in getting patients quickly into the right hands.

When it comes to saving the lives of heart attack victims, time is everything. Now Baystate Medical Center has received national recognition for the way it saves those precious seconds.

The Premier Healthcare Alliance – an organization of 1,500 hospitals dedicated to improving health care quality, patient safety, and hospital efficiency – recently recognized Baystate with its 2006 Premier Award for Quality for the hospital’s care of heart attack patients.

The award reflects not only Baystate’s mortality rate for heart attack victims – one of the lowest in the nation – but also for the efficient process in place to get those patients the often life-saving treatment they need as quickly as possible.

“We report data on our care of heart attack patients, and that is compared with all the hospitals in the country,” said Dr. Evan Benjamin, Baystate’s vice president of Healthcare Quality. “Baystate received this award for achieving very high quality and very low mortality for patients with heart attacks.”

The hospital has done so with a state-of-the-art approach to battling heart attacks that requires more than just cardiologists to succeed.

A Premier Service

Dr. Marc J. Schweiger, Baystate’s interim chief of Cardiology, said the Premier award is based on the hospital’s collected mortality statistics for heart attack patients – but he added that there’s an intriguing process driving those dry numbers.

“Baystate can treat patients by bringing people to the catheterization lab. We’re the only place in Western Mass. that can do that,” said Schweiger, who heads the lab. “When someone has a heart attack where the artery supplying blood to the heart is totally blocked by a blood clot, the best course is to treat the clot and open up the artery.

“There are two ways to do that,” he continued. “One is with a clot-dissolving drug, and the other is to bring the person to the cath lab and open the artery by doing catheterization and angioplasty.” This is accomplished by inserting a balloon into the artery to expand it.

“Medical literature tells us that the best way to treat a patient who has a heart attack is to use a balloon to inflate the vessel which is causing the occlusion,” or blockage, he said.

And that speed is crucial, Schweiger said. “You have to do it relatively quickly. The efficiency part of (the award) has to do with how quickly it takes a patient to get to the catheterization laboratory.”

Schweiger was quick to add, however, that such success rests not only with the cardiology staff. “It involves systems of care,” he said, explaining that the Emergency Department must make a quick diagnosis and get the patient into the right hands without any red tape. Even hospital employees who answer phones for various departments are crucial in keeping the flow smooth.

“A great many things must happen to make this work,” Schweiger said. “It’s something we do 24 hours a day, and it involves not only the doctors in catheterization, but the techs and nurses in the lab, the ER doctors and nurses, and so on.”

The award “honors clinical excellence in both quality of care and operational efficiency,” said Stephanie Alexander, Premier’s senior vice president and general manager. “It differentiates winners as industry leaders that deliver outstanding patient care while reducing the cost of health care.”

Benjamin said Baystate’s efficiency can be counted among the best in the nation, but the hospital will continue to find ways to improve service delivery and maximize its resources to benefit patients.

“Basically, this award recognizes how well we take evidence-based measures – the industry standards that every hospital has to agree to – and apply them to our practice,” he said.

“Evidence-based information has made it possible for us to analyze how we treat patients over a period of time and make improvements. The result is that everyone wins, with better care for our patients, a more dynamic working environment for our staff, and reduced costs of service delivery.”

Safety First

The Premier award is only the latest in a string of citations for Baystate. Solucient, a company that provides comparative measurements in cost, quality, and market performance, named Baystate one of the nation’s top 100 cardiovascular hospitals. Meanwhile, Baystate was among just 3% of American hospitals named a Magnet Hospital in 2005 by the American Nurses Credentialing Center for the quality of its nursing care.

In addition, the hospital participates in several national efforts aimed at improving patient safety: the Hospital Quality Alliance, which publicly reports data on patient care quality; the 100,000 Lives campaign of the Institute for Healthcare Improvement, which seeks to prevent needless patient deaths; and Patients First, a quality and safety initiative launched by the Mass. Hospital Association.

As for the Premier award, “we’re very excited and pleased with the recognition,” Benjamin said. “It says a lot about the tremendous amount of work that goes into improving our quality overall, and especially with heart attack patients.”

Perhaps most significantly, continued recognition of such efforts may lead to broader change in the way heart attack victims are treated statewide, Schweiger said.

“There’s a move afoot across the state to consider, when transferring patients by ambulance when they’re having heart attacks, bypassing hospitals and bringing them to centers that have catheterization laboratories,” he said. “The outcome does seem to be better in cath labs – if you can bring the patients to the lab fast enough.”

Speed and skill certainly come together at Baystate Medical Center – particularly when seconds count the most.

Sections Supplements
Community Foundation Makes Philanthropy Its Business
Katie Allan Zobel, Kent Faerber, Dawn LaPierre, Nancy Reiche, Michael Riley, and Mary Jenewin-Caplin

Katie Allan Zobel, Kent Faerber, Dawn LaPierre, Nancy Reiche, Michael Riley, and Mary Jenewin-Caplin of the Community Foundation.

A fiddlehead is a small, green plant with a curved top, like the scroll of a violin.

Indigenous to the Pioneer Valley, fiddleheads start out very small, but are hearty, growing incrementally from year to year and able to withstand the change of the seasons.

These characteristics have made the plant the symbol for the Community Foundation of Western Mass., and the fiddlehead is emblazoned on all of the organization’s printed materials. Based in Springfield, the foundation collects and manages large sums for distribution to various charitable causes. And like the unique plant, the foundation started very small, and has gradually, quietly grown in Western Mass. to become a multi-faceted philanthropic entity.

Formed in 1991, the Community Foundation provides grants, scholarships, and other charitable aid through a flexible pool of funds. A diverse set of contributors, both organizations and individuals, donate gifts, and those contributions are in turn managed and disseminated by the foundation, which makes awards in three cycles each year.

A total of 450 different funds are used to address needs within the community. Some are unrestricted, but many come with designated uses attached, or allow for the benefactor or an appointed board to advise the Community Foundation on its end use.

All told, there are seven different types of funds managed by the foundation: unrestricted; field of interest, which allows a donor to specify a cause to be served; donor-designated, which specifies one or more charitable organizations for endowment; donor-advised, which involves the donor directly in the grant-making process; scholarship, which allows for gifts to college-bound students; agency endowment, which allows nonprofit organizations to build their own endowment under the foundation’s direction, and agency-advised funds, which directly involves a nonprofit in the distribution process to other charitable organizations.

Planting Roots

Last fiscal year (from April 2004 to March 2005), the Community Foundation returned $5.9 million to the region, funding everything from restoration of Springfield’s Symphony Hall to four separate land preservation projects; dental screenings for Springfield children to training programs for parents of children with autism.

To cover operating costs, the foundation charges a fee on each fund it administers on another’s behalf, ranging from six-tenths of a percentage point to 1.5%, based on the fund. A small fundraising campaign raises about $50,000 annually, bringing the total operating budget up to about $1 million.

While an effective model for pooling and managing funds for philanthropic distribution, the Community Foundation of Western Mass. is one of only 600 such organizations, each independently operated, in the country. It’s also one of the younger outfits, but as the foundation’s president Kent Faerber explained, it’s also growing in both size and scope.

“We’ve become a major resource for the nonprofit sector,” said Faerber. “We take in about $6 million a year and give nearly all of that away. We tell people that they should be interested in that because the non-profit sector is a major part of our economy in Western Mass. — it’s about 7% of the national GDP, and I suspect it’s slightly more in our region.”

Several businesses in the area use the foundation to assist them in their philanthropic efforts. MassMutual, for instance, contributes about $700,000 each year that the foundation then disseminates across the region.

“We help businesses and individuals in the region support that sector in ways that they couldn’t otherwise,” said Faerber. “Giving money away is easy. It’s deciding who to give it to and how much that is hard, and that’s our expertise.”

Locally Grown

The foundation also keeps all of the funds contributed by area businesses and individuals in Western Mass., an attractive draw for potential contributors.
“We help local donors fund local causes,” Faerber added. “We’re trying to make local philanthropy more efficiently deployed, and that also makes us appealing to the business community because we are careful and deliberate.”

While the foundation’s core staff is relatively small, with 11 employees, it draws on the talents of an large cadre of volunteers who help distribute funding three times a year, based on grant and scholarship applications submitted by area nonprofits, students planning for college, and others. Those volunteers are experts in a variety of fields, from financial planning to higher education.

The work is long, arduous, and involved, but Faerber said there’s no cap to how many funds the foundation can or will administer.

“Every year, we welcome new people and new funds,” he said. “We have a set of procedures in place that can support many more … that’s not a problem.”

This year, the foundation has completed one cycle of funding, awarding thousands of dollars to 62 different organizations, including:

  • The American Foundation for Suicide Prevention, to finance two survivor conferences in Massachusetts this year;
  • The Amherst Writers and Artists Press, to finance writing and singing classes for up to 25 pregnant or parenting teens in Holyoke;
  • The Pioneer Valley Habitat for Humanity, to purchase construction materials for a duplex to be built in Northampton;
  • The Center for New Americans, to establish an ongoing employment assistance program; and
  • The Pioneer Valley Council of the Boy Scouts of America, to recruit low-income and high-risk boys and girls living in urban areas.

Seed Money

In addition, the foundation recently announced the dissemination of $2.2 million in scholarships for college-bound students, an annual component of the foundation’s funding structure. Thanks to that assistance, derived from 95 specially earmarked education funds, 740 students (the majority from Hampden County) will attend college across the country; however, those attending local colleges received the largest portion of funding.

Generally, the Community Foundation’s three funding cycles allow for awards to a diverse set of students and organizations. Mary Jenewin-Caplin, program officer, said rarely will the foundation reserve funds for specific uses, other than those directives made by contributors when individual funds are set up.

“Typically, we let the donor decide,” she said, “because essentially, that amounts to the community deciding its own fate.”

This year, however, the foundation has taken a turn, reserving one-third of its annual funding for a new initiative, the Five and Under Initiative, which will operate for at least the next three years.

As Jenewin-Caplin explained, it was not a decision that was entered into lightly, and resulted from three years of careful analysis of pressing needs in the Pioneer Valley. Working with the Pioneer Valley Planning Commission, the foundation was able to identify areas in which the Valley is unfavorably rated, compared to the rest of the state and the country.

One such area was child poverty, and Jenewin-Caplin said the need was pressing enough to prompt the foundation to move forward with a plan to use contributed dollars to address the issue.

“The decision was the result of our findings that the 10,000 children living in poverty age five years old and younger are one of the most vulnerable groups in the Valley,” she explained, noting that the number of children under age five living in the area hovers around 22% — more than twice the national average. “The impacts of that vary from disparities in school readiness to higher rates of hospital admissions. This initiative will be accomplished through grant-making that will address the root causes of poverty.”

The grants expected to be awarded will not stray from the foundation’s traditional model of funding a wide variety of programs, however. The Five and Under Initiative is expected to assist GED and ESL programs, home visit outfits, early childhood education, and child health programs, among others.

Fertile Ground

And as the foundation’s new initiative gets off the ground, Faerber said its staff is also gearing up for a new round of grant application reviews and visits (every applicant is evaluated on site by a foundation staff member), the recruitment of new fund contributors, and some new marketing efforts designed to put the Community Foundation on the map. As with fiddleheads, many people in the Pioneer Valley still aren’t familiar with the organization, or the strong, steady growth it has seen over the last 15 years.

“We’re sort of a stealth organization in that way,” he said. “We probably raise more money than any other area organization, with the exception of the larger colleges. But many people still don’t know that we’re here, or the extent to which we work in the field of giving.

“Over the next few years, we’re most interested in being more efficient and intelligent with our giving,” Faerber added. “The way we see it, we can function quickly, or we can function well. And in our view, smart is better.”

Jaclyn Stevenson can be reached at[email protected]

Sections Supplements
IOM Surfaces as an Artistic Center for Commerce in Western Mass.
Charles Brush

Charles Brush, owner of the Indian Orchard Mills, said art-related businesses will help bolster the region as well as his property.

Photographer Lesley Arak, co-owner of FNS Studios located in the Indian Orchard Mills, recently entered her studio to find her camera – the hub of her business – missing.

A thief had entered the building and stolen the equipment, but he didn’t get far – the mills’ owner, Charles Brush, was hot on his tail, chasing the suspect through the village on foot.

After a few hours of weaving through side streets and local watering holes, the thief was apprehended, and is still in jail, according to Brush, who said he took the crime personally.

“We run a tight ship here,” he said. “We protect our own. The doors lock at 4:30 every day, and we have great security. Sometimes things happen, that’s true everywhere. But we don’t wait for problems to happen, and we don’t let them slide when they do.”

The incident did create one positive: it called attention to the mills and its diverse set of tenants, many of them artists recruited to the eight-acre, 300,000-square-foot complex by Brush himself. IOM is just one of several mills in the area that are now experiencing a rebirth as they are converted for new uses, many of them art-related.

But Brush, who bought the mills in 1999, said the property has long had a strong arts-related business presence. Instead of searching for a new purpose for the complex, he said he’s concentrating on strengthening what has already proven to work – the cultivation of the arts, but with attention to the property’s long industrial legacy.

“There were several artists already here when I bought the mills,” said Brush, who purchased IOM from Muriel Dane, and said she was the first to cultivate the mills as a thriving space for artists in addition to light industrial tenants. “I continue to meet with the artists twice a month. They are a very large part of what goes on here.”

Mill Culture

Indeed, when Brush first signed on as the mills’ owner, it held 68 tenants. Today, that number has risen to 126, 43 of whom are artists working in a variety of media – painting, sculpture, and photography among them.

True, the buildings’ make-up has changed since then. The mills were once home to a number of large manufacturing tenants that occupied as much as 70,000 square feet, but today, most of those larger companies have moved on, making way for a larger number of smaller businesses, both artistic in nature and otherwise. There are several machine shops on site, for instance, and soon a solar paneling company will set up shop.

“Everyone works together,” said Brush, noting that the mix of businesses allows for some intriguing economic practices, including creative recycling; instead of Dumpster picking, many artists now have standing relationships with other businesses, using what would otherwise be waste in their work.

Brush added that despite the still-high number of more traditional businesses at IOM, the property’s artists are also serving as the catalyst for economic growth in the area.

“We’re becoming a well-known arts center,” he said. “I think we were way ahead of the curve recognizing the arts and art-related business as economic drivers.”
Brush noted that in a large space like IOM with such a diverse list of tenants, that economic force can be seen and studied firsthand.

“It’s like a mini-chamber of commerce,” he mused. “It has to do with compatability – most tenants are local tenants who work in all sorts of fields, and here they have the opportunity to work together, pooling and sharing resources and ideas.

“We’ve been lucky,” Brush continued. “We’ve been able to attract visual artists to the space, but also arts-related companies.”

Brush said a number of tenants still conduct light manufacturing, but several also represent creative fields, such as graphic design and Web development firms, and those tenants augment the artistic presence at the mills.

Canvassing the Area

One such company is Danashe Inc., a canvas transfer company owned by Dennis Discawicz, which creates convincing reproductions of a variety of artwork for sale to clients across the country. Danashe represents a new era at the mills, once dominated by manufacturing tenants. Discawicz leases 5,000 square feet of space in IOM’s Building 2, and has already forged relationships with the building’s artists, creating reproductions of their original works and providing stretched canvas at a lower cost than retail outlets.

Brush said he hopes to attract more tenants like Danashe, in order to strengthen the mills’ creative identity as well as its economic profile.

“Danashe came into an existing space two years ago that was exactly what they needed,” said Brush, “and we wanted them here; they’re exactly the kind of company we’d like to see more of.”

In fact, Brush said he’s been aggressive in recruiting artists and related businesses to the mills, using the mills’ expansive environment and his own plans to further augment the art scene in Springfield and Western Mass. as a whole as key selling points.

The artists also hold two major shows a year for the public, open studio events anchored by exhibit space in the mills’ Dane Gallery, named for the prior owner. Those and the newly installed Village Art Walk, a series of 42 original paintings all created by IOM artists, specifically for the project, are helping to market the mills as a thriving arts center.

Deanna Chrislip, co-owner of The Design Workshop, a graphic design firm located in the mills that specializes in custom-made storefront signs, said IOM artists have also been actively involved with the creation of Gallery 137, a new art space at 137 Main Street, Indian Orchard, in what used to be Stella’s Diner, a popular local spot. Chrislip said she expects the gallery to call further attention to the businesses in the mills.

“We plan on concentrating on contemporary art,” she said, “and to showcase some well-known artists from across the country. It’s a very unique space that is more visible than we are now, and that’s really going to help the area’s artists be seen.”

Brush has been a supporter of the gallery project, he said, as it further underscores the artistic strengths of the mills and of the surrounding area.

One vestige of the past that Brush hopes to maintain, however, is that of the mills as workspace, not a series of storefronts. While he works to elevate the mills’ presence in Western Mass., Brush said one thing he’s not doing is trying to create a new retail center in the area.

“We’re not a retail environment. We never will be, and we don’t want to be,” he explained. “This is an old knitting mill that is growing into a thriving industrial complex, and we intend to run it, as tight as we can, as an industrial complex with the arts as a driving force.”

Chrislip noted that the space does indeed lend itself to the work artists do, with large, easily convertible space and plenty of natural light.

“My favorite thing about working here is the light these huge, 5 x 9 mill windows allow,” she said. “There’s also a lot more space here than we would have in a Main Street storefront, and we have the network of all of the other businesses in the buildings to work with. We’re friends, and we routinely trade work back and forth.”

In the future, Brush said he hopes to double the number of artists and art-related business at the mills, and to continue to partner with the mills’ tenants to capitalize on a growing arts movement in Western Mass.

To that end, Brush said he expects many new tenants to share a common trait that has already been seen at the mills – that of small businesses making the leap into their first formal, commercial space.

“Another thing that’s great about this property is the incubator aspect,” he said. “For a lot of people, this is their first move out of the basement – and you would think that would make for high attrition rates, but they are actually very low.”

That’s due in part, he said, to the existing climate at the mills, which caters to new and growing businesses in creative fields.

“We do what we have to do to fill space and keep tenants, and in the case of artists and other unique businesses, that means keeping the lines of communication open so we can all see what we can do to help each other,” said Brush, adding that the impetus for doing so is not fueled merely by goodwill.

“Art is a billion-dollar industry in Western Mass.,” he said. “In this area alone, more people are aware of what we’re doing every day. In addition, crime is down, and we’re doing a better job of tying the mills into Main Street. Art is what will bring this area back to life.”

Photo Finish

In the meantime, Brush said he intends to work to attract more diverse, creative businesses to the mills and to create a working environment in which his existing tenants can grow.

“We look out for each other here,” he said. “The property is meant to be a place where honest, hard working people can come to do their thing, and we facilitate that.”

And burglars, beware: when Brush says he works to protect his tenants, he’s being quite literal.

Jaclyn Stevenson can be reached at[email protected]

Sections Supplements
Control Board Chief Says the Mission is Not Yet Accomplished
Phil Puccia

Phil Puccia says the control board needs at least another few years to institutionalize the changes it is making.

Phil Puccia says it’s one thing to make changes. To institutionalize change is something else altogether.

And this disparity explains why the Springfield Finance Control Board, which Puccia directs and which started its three-year assignment in August 2004, will need at least another two or three years to complete its work, by his estimate.

“That’s how long we’ll need to do our work thoroughly and completely,” he said in an interview with BusinessWest to discuss what the board has accomplished in 24 months at the helm of city governance — and what remains to be done.

With regard to the former, Puccia listed many forms of progress, starting with city finances. When the board started its work, the deficit was $41 million, nearly twice what was projected, he said. That number was cut in half the first year, and will be down to $2 million or $3 million when the final fiscal ’06 numbers are tallied and certified. By the end of fiscal ’07 (next June 30), the budget is expected to be balanced.

Meanwhile, the city has greatly improved its tax-collection efforts as part of a broad initiative to improve the revenue side of the equation, while also hammering away at the expense column through a number of initiatives, including changes to health insurance coverage for city employees.

Beyond finances, the control board will soon complete long and often painful contract negotiations with city unions that have yielded long-term pacts that provide economic stability and some emotional relief. Meanwhile, the city’s Economic Development Department has been overhauled and enlarged, and many other city departments have been consolidated.

As for the work still to do, Puccia there are many specific projects for which he believes control board oversight is necessary, including efforts to improve a beleaguered school system, install a new accounting system for city finances, implement an expedited permitting process for development proposals, and build a new Putnam High School. But the broad assignment remaining falls under the category of institutionalizing those important changes that have been made.

“We need to keep the hammer down on financial management,” he said, “and we need to make the changes we’ve made part of the culture of Springfield.

“We have a good story to tell — the question is, what will the ending be?” he continued, adding that several more years of control board influence will likely help script a better scenario for a city still very much on the mend.

Controlling Interests

When asked about what his first two years of essentially running Springfield have been like personally and professionally, Puccia flashed back to a conversation he had with a friend while he was mulling whether to take on the assignment.

“I was telling him what was involved and all the challenges the city was facing,” he recalled, implying that there were some questions about whether this would be a career choice he would later come to regret. “He told me, ‘you have to take this job.’

“And he was right. Looking back, I think not accepting this job is something I would regret,” he continued. “This has been the most interesting and challenging work I’ve ever done. I wouldn’t trade it for anything.”

That doesn’t mean any of it has been easy, he said, glancing skyward as he reflected on the hard choices and difficult steps taken, especially the often rancorous contract negotiations.

“This was not easy, it’s emotionally draining and very challenging,” he explained. “It’s tough stuff.”

Looking back over the past two years, Puccia said the control board’s work to date has come in several phases, or steps. The first was to quantify and qualify the scope of the problems, he said, noting that the city was in greater fiscal disarray than was anticipated. “We found that the deficit wasn’t $22 million, it was $40 million,” he said. “and we got a sense for how dysfunctional the communication system and the management structure were.”

What followed was roughly 18 months of what Puccia described as “fiscal triage” to stop the hemorrhaging of fiscal mismanagement and to begin to put in place new management structures and procedures.

Steps in this process included everything from consolidating city departments and reducing the number of direct reports to the mayor from 31 to 11 to making substantive changes to the health plan for municipal workers such as higher co-pays. “There was an effort to begin to institute some financial and management discipline,” he said, “because we had no choice; we were borrowing money to meet payroll and we couldn’t pay all our vendors on time.”

Several new cash-management steps, including aggressive collection of current and back taxes, and more-conservative budget-setting procedures helped quickly improve the bottom line, he said.

“When you start saying to the management team, ‘you better manage your budget, because we have no choice but to manage the budget and we’re going to hold you accountable,’ things will improve,” he explained. “When you start finding nickels, dimes, quarters, and sometimes dollars in a budget like that, you start saving money.”

Budgetary stability and other improvements could only have been accomplished with the cooperation of city officials, especially Mayor Charles Ryan, said Puccia.

“It’s like two guys were thrown into a lifeboat on a raging sea,” he said of his work, and relationship, with the mayor. “We found a way to row in the same direction.”

Part of the triage process was negotiating new labor contracts, he said, adding that the control board entered talks with the mindset that terms of those pacts would reflect fiscal realities in the city — an approach he deemed different than what had transpired in years prior.

He likened the negotiated contracts, and the process for obtaining them, to the settlement of a will. “In the end, no one is completely happy, but everyone agrees that the process was fair.”

Part of the reason those on the control board sought long-term (generally seven years) contracts with the unions, said Puccia was to gain a measure of fiscal stability, or predictability. But there is also the emotional side of the equation.

“A city can’t grow and recover if there’s constant labor turmoil,” he explained, adding that a tentative agreement on a teachers contract may soon bring an end to that long struggle, leaving only a few small unions with which to negotiate new pacts.

Puccia acknowledged that there may be some battle scars remaining from the often-contentious labor negotiations, but he ultimately expects teachers and other employees to focus on the future — and on making Springfield a stronger, more livable city — and not the past.

Change of Pace

With general labor peace soon to be achieved, and noted progress on the budget front, Puccia said the control board will be putting greater focus on several other priorities, including public safety, improving the school system, and economic development — and he believes all three go hand in hand. Meanwhile, it will also move forward with institutionalizing the many changes it has incorporated with regard to city management.

Elaborating, he said the city is primed for economic growth — there is pent-up demand for commercial real estate and many businesses are looking to expand — and developers are seeking assurances that the streets are safe and the public schools are good.

“We need to give people reasons to invest in Springfield,” Puccia explained, adding that he expects continued progress on reducing crime and improving the quality and image of the schools. “If you can’t say to the development community that you’re city is safe and that it’s not corrupt and that everyone gets a fair deal, you’ll never get development.

“We’re putting together a track record that says the city of Springfield can manage its budget, it can deliver on services, it can maintain its buildings, it can educate children, and it can catch crooks,” he continued. “With all that, you’ll have a reason to come to Springfield, or at least to give us a look, and we’re starting to see that.”

Solidifying such a track record will take time, perhaps several years, said Puccia, as will the work to make systemic changes in city management.

These include incorporation of an integrated financial-management system for the city and school department, he said, noting that the software is on order, but the process of incorporating it is probably a two-year assignment.

“That’s the average for a city of this size,” he said, noting that most well-run municipalities now use the Microsoft product. “It will allow us to integrate accounting, payroll, performance budgeting, tax collection, fees, and licenses all in one place.

“These are the kinds of things the board needs to stay on for and make sure they happen and are done right, he continued, adding that the same is true for the Putnam project, which has a projected $90 million price tag. “We need to stay on another two to three years if we’re going to successfully institutionalize change.”

Overall, Puccia said an extension of the control board’s oversight — something he says can be accomplished through legislation or a simple vote of the board — should be viewed as a positive for Springfield, not a negative.

“That’s how developers see it, and that’s how the bond rating agencies like Moody’s and Standard & Poor’s see it, too,” he explained. “They like the fact there’s a control board here helping to manage the place.

“And they ask questions like, ‘have you settled your labor contracts and can you afford to pay them?’ and ‘how do you manage your financials?’ and ‘how are you spending your free cash?’” he continued. “Those are very specific questions on how you’re running your government.”

And the current answers should enable the city to yield an upgrade for its bond rating in time for a $50 million bond issue in the next few months for capital projects, he said. “I think we’re going to do very well.”

Progress Report

As he wrapped up his talk with BusinessWest, Puccia pointed to the front page of that day’s newspaper to offer some perspective on Springfield and its plight. The lead story about was about New Orleans one year after Katrina slammed into the city.

“These people have a challenge,” he said. “We’ve got it tough, but not like they do; we’ve got some things still to do, but we can see many hopeful signs. This city is coming back.”

George O’Brien can be reached at[email protected]

Features
Disney Institute Brings Creativity and Team-building Expertise to Western Mass.

Business owners often wish for a little magic to help them through the tough spots. While the Disney Institute, the professional development arm of the world-famous corporation is quick to note that the company’s success didn’t happen overnight, some Western Mass. companies are hoping the Disney model will be just the thing to help them pull the sword from the stone.

It can still be a challenge for executives at Disney to explain that the global corporation that began as a cartoon studio in the 1920s doesn’t run on pixie dust and wishes on stars.

But undoubtedly, there’s a little more going on behind the scenes than flights of fancy at a company that now includes 10 theme parks, motion picture studios, countless consumer products, and its own television channel and radio station. Since 1986, the Disney suite of services has also included the Disney Institute, a professional development and training entity that has been using Walt Disney World in Orlando, Fla. as a ‘living laboratory,’ examining the effectiveness of day-to-day operations and translating them to businesses and organizations around the globe.

Those everyday practices at Disney recently became the backbone of Team Creativity, the latest Disney Institute offering that brings the Disney method to various groups and businesses. The program, which launched just this year, will be staged at Holyoke Community College’s Kittredge Business Center on Sept. 26. Keith Hensley, executive director of business and workforce development at HCC, said the college reached out to Disney earlier this year, in hopes of bringing a little bit of the company’s magic – but more importantly, its corporate know-how – to Western Mass.

“We’ve had the Disney Institute out twice before,” said Hensley, “for training on two separate topics – customer service and leadership, Disney style. Both were very well-received, and when I found out the institute had come forward with Team Creativity, I thought it was a great thing to offer area businesses.”

Hensley said it’s coincidental that the program will be staged so soon after the Kittredge Center’s opening, but it’s a fortuitous coincidence nevertheless.

“We wanted the institute to come and offer this particular training regardless of the venue, but it’s a great fit with some of the things we’re trying to achieve through the business center,” he said. “It’s getting more and more competitive out there in the business world, and what want we try to do is provide tools companies can use to stay economically viable by improving their competitive edge.

“It’s a two-pronged approach,” Hensley continued, “that focuses on using assets within a company and being able to use sparks of creativity to better position that company.”

Hi-ho, Hi-ho

And that, he said, is where the Disney Institute comes in. The organization uses the Disney corporate model and culture as a springboard for training workshops and seminars, and according to Bruce Jones, programming director for the institute, creative problem-solving and a team-based approach are two major hallmarks of that model.

“Creativity and high performing teams are our tenets at Disney,” he said. “We’re always looking at ways to broaden the definition of ‘team.’ We’ve long had content surrounding teams and creativity, but they’re things that are constantly improved.”

Jones explained that the institute’s first off-site program, Keys for Excellence, touched on the power of team-building through creative channels, but Team Creativity takes it to a new level.

“Keys was the first program created for which we leave property on a scheduled basis,” he said. “That continues to be a strong focus. But recently, participants started asking for more. Keys is more of a presentation, but Team Creativity is a full-day workshop that uses brainstorming and team-building activities to discover effective uses of both.”

Jones added that the institute terms the all-day events workshops rather than seminars, because of the high level of audience participation, modeled after Disney employee trainings.

“We are pretty confident in the program,” he said, “because it’s based on leadership, people, management, service, and loyalty – all things we’ve researched and put into practice at Disney, not to mention our audiences expect Disney to have a story to tell, which is another strength.”

Jones added that the workshop is well-suited for those who do not often find themselves in creative positions.

“This is not necessarily tailored to those who find themselves in the traditionally creative role, but to those who want to examine the strength of creativity in their own jobs and teams,” he said. “We’ll look at the analysis of ideas and the implementation of ideas, take them through activities that explore that team dynamic, and hopefully, they’ll discover the dynamic that exists between relationships and results.”

A Problem-free Philosophy

That link between relationships within the workplace and how they often affect the outcome of a given team-related task is something Hensley said he hopes will resonate within the Western Mass. business community. While they’re often seen as ‘soft skills,’ he said team-building and creative management are two things Team Creativity can offer to give the region that competitive edge he sees as essential.

“As we all know, Disney is a hospitality leader, but we absolutely know that their model works and can be applied to other industries,” he said, noting that some local companies, such as Balise Auto Sales, have already jumped on board. “It’s nice that companies will have the opportunity to experience a model that is known to work and not have to reinvent the wheel. That’s why we reached out to Disney – they have a tried and true system from which we want to learn.”

Ann Holland, director of organization development for Balise, echoed Hensley’s comments, adding that as part of a company that has grown considerably in recent years, participants attending Team Creativity from Balise are hoping to glean some information on how to maintain a cohesive corporate culture.

“Balise is growing by leaps and bounds, and with that kind of growth, gaps can occur within internal branding efforts,” she explained. “Disney has built a culture and built an internal brand to support its external branding, and because of our expansion, we are at a point at which we have a tremendous opportunity to learn from that, and engage our associates.”

Holland added that as Disney has already gone through that process of major growth and expansion, she’s also hopeful that the workshop will provide some insight into corporate growth, and how to best streamline the process.

“As a company gets larger, there are more and more projects happening simultaneously and people running in all different directions,” she said. “The question becomes ‘how do you avoid getting too subdivided?’ Disney has really latched onto the answer.

“One of my number one concerns is to keep our culture healthy and strong, as well as be more efficient, and provide career pathing for our associates, which is another thing Disney does well,” Holland added. “I’m also hoping to get some insights on new ideas, and confirmation of current ideas.”

Makes No Difference Who You Are

Jones said some of Holland’s questions are indeed the type of complex issues Team Creativity aims to address, however he did note that the validity of the Disney model might not be immediately evident to some. Therefore, there are several components of Team Creativity that explain how one industry’s culture can be applied in other sectors.

“We don’t hear a lot of cynicism, but it’s probably there,” said Jones. “Some people can’t get past our product. But we do the work up front to address concerns; we ask people who might not be sure how this will apply to their business to think about a scenario in which Disney is in a completely different business, and ask themselves, ‘could these principles apply elsewhere?’

But beyond that, Jones said there are some specific aspects of the program that were designed to make the key points even more relevant to various industries, in part to answer to skepticism regarding the relevance of corporate culture at, essentially, a theme park.

“We point out that there are many similarities among our business and others,” he said, “and competition – the need to stay on top of our game – is one big piece of that.

“It’s important to understand teams and how they work,” he added. “Teams are units of performance. We’re not teaching creativity for fun, but rather creativity to help deliver results. It helps build effective groups and networks; more ideas are generated, teams are strengthened, and that becomes a powerful tool to move an organization forward.”

Jones also noted that Disney functions in a unionized environment, another similarity to many local businesses.

“All types of organizations benefit from thinking about teams and creativity,” he said. “We have that conversation right up front with the audience – we tell people that we’re going to concentrate on the principles at play in our organization, and we stress that it doesn’t always come easy … we’re not perfect, and we don’t take for granted that people understand our culture. But we’ve evolved to where most big organizations find themselves thinking about things like corporate culture very deliberately.”

Fast Facts:

What:Team Creativity, Disney Style
When:Tuesday, Sept. 26, 8 a.m. to 4:30 p.m.
Where:The Center for Business and Professional Development at Holyoke Community College
Cost:$349/person; teams of three may bring a fourth team member at no cost. Breakfast, lunch, and materials included.
Contact:(413) 552-2122;[email protected]

Bedknobs and Broomsticks (and Business)

That deliberate approach, added Jones, includes sharing the Disney model with other businesses through the institute, as a way to not only share ideas with others, but to hone a culture that has been ingrained at the company since the early 1950s.

“Disney is always working on improving,” he said. “But we have a culture that has been grown organically since the days of Walt – he thought of himself as a bee, pollinating others with ideas that they could take hold of.

“It’s a culture that has grown organically, but now it’s something that we incorporate into virtually everything we do.”

And that’s not magic, though it does make for some animated conversations.

Jaclyn Stevenson can be reached at[email protected]

Sections Supplements
Initiative Looks to RENEW Faith in the Region’s Precision Manufacturing Sector
Dave Cruise and Jack Mitchell

Dave Cruise, left, and Jack Mitchell, say the precision machining sector has a good story to tell. The challenge ahead is to communicate it.

Faced with a shortage of qualified machinists that is hindering their growth and endangering their future, area precision machine shop owners are coming together in a unified effort to put more workers in the pipeline. Called RENEW (Regional NetWorks), the 18-month project that began late this spring is designed to build the capacity and profile of that sector, making it a workforce development and economic development initiative

Jack Mitchell finds it hard to comprehend why the precision manufacturing industry has an image problem, one that makes it a relatively hard sell to today’s career seekers.

Actually, he knows the reason. Simply put, people — meaning young students, their parents, many high school guidance counselors, and even some in the business and economic development community — can’t see what he sees.

As owner of Mitchell Machine in Springfield, a third-generation business that manufactures machines used to make everything from saw blades to semi conductors, he sees his 35 employees engaged in challenging, exciting work that is different from week to week if not day to day. The wages and benefits are good, the working conditions are as clean as some restaurants’, and the long-term future remains bright; the work being done at Mitchell’s Hancock Street facilities cannot be sent offshore because the standards for quality are too high, and that scenario won’t change anytime soon.

The story is the same in many of the precision shops in Western Mass., said Mitchell, noting quickly that the problem for this sector is making people know and understand these things and ultimately believe in this industry and its future.

And that’s one of the reasons why Mitchell and others in this sector pushed hard for a $150,00 grant from the John Adams Innovation Institute, which was awarded jointly this past spring to the Hampden County Regional Employment Board (REB) and the local chapter of the National Tooling and Machining Assoc. (NTMA).

The charge is quite specific: develop strategies to put more individuals in the machining pipeline, and the grant calls for the hiring of a sectoral manager to oversee a project called RENEW, an acronym for Regional NetWorks, which addresses that issue.

That job belongs to David Cruise, former human resources director for the Springfield public school system who has taken on other projects for the REB since his retirement from that post. He started his latest assignment by doing large amounts of looking and listening.

Indeed, he’s visited nearly 30 area shops of various sizes, as well as vocational schools and community colleges, to gain some perspective of the scope of the problem and ways to attack it. While compiling data, Cruise is also crafting strategies for creating additional capacity within the precision machining sector.

A Web site is being developed, and an informational DVD will be created and sent to area schools. Open houses at area companies and vocational schools will be scheduled, and a machine tool technology fair is being blueprinted. These tactics and more will be utilized to increase enrollment at area tech schools, improve graduation rates, and, ultimately bring more qualified machinists to the market.

A comprehensive, multi-pronged approach will be necessary, said Cruise, because statistics show both promise for the industry and general indifference toward it on the part of young people and their parents. This translates into a broad disconnect.

To eliminate it, RENEW, an 18-month initiative, will create what its name suggests — a network that will work to create a stronger workforce, a “sustainable pipeline,” as Cruise called it, for the short and long term.

Shop Talk

As he talked with BusinessWest about conditions within his sector, and especially at his shop, Mitchell stopped at a 100-foot-long machine being built to exacting specifications for a Holyoke company that produces disposable blood pressure cuffs.

“This is what we do here,” he said, sweeping his arm across the full breadth of the machine to show the various steps — and technology — involved with turning raw materials into a medical device. “We take a client’s concept, and its problems, and come up with solutions.”

The highly specialized work has kept the doors open at Mitchell for 85 years, he said, and there would seem to be little on the horizon that would prevent them from staying open or hinder the company’s growth potential — except what is now described as an acute shortage of qualified machinists in this market and others.

“It’s always been very difficult to find qualified people to do the work we want to do here,” he explained, adding that the company conducts considerable training designed to “turn machinists into machine builders,” and has benefited greatly from state Workforce Training grants received in recent years.

But merely finding people the company can train is becoming a stern challenge, said Mitchell, noting that he and others in the NTMA are looking for ways to build awareness and enthusiasm for the sector — and they know it’s a tall order.

That’s why the group enthusiastically pursued the John Adams grant, and why Mitchell and others pushed the REB to hire Cruise, a workforce development veteran, for the sectoral manager’s position.

“Good people are the lifeblood of this industry,” said Mitchell. “If we don’t have people in the pipeline, we can’t exist.”

To “develop a series of programs and systems that will enable educators, parents, and students to recognize the viability of high technology precision machining as a career-directed, financially rewarding profession.”

That’s what it says in a revised draft, dated July 26, of the scope of work for the Regional Networks’ education and awareness program. In other words, said Cruise, the task at hand is to build the profile and capacity of the precision industry in the Pioneer Valley.

The tactics to be employed for this assignment include various methods of delivering the message, including the Web site, DVD, and open houses. But the main vehicle for getting the job done will be partnerships — between employers and educators, elected officials, guidance counselors, and chamber of commerce directors. Through such partnerships, a story in need of telling can be effectively told.

Cruise cited recent survey results showing that, despite widespread doubts about the future of manufacturing in the Pioneer Valley and across the country, there is reason for optimism. Indeed, 43% of the local companies queried said they’re experiencing increasing sales, while 37% have increased their market share, 40% have national and international markets, and 69% plan to invest in expansion and new equipment.

At the same time, however, 80% of these companies expressed concern about an aging workforce and lack of a pipeline for new employees, while 69% reported recruitment problems for both skilled and unskilled labor, with a particular focus on skilled machinists and engineers, and 24% reported unfilled positions and growing employment needs.

On the surface, the responses to the second set of questions make little sense given the answers to the first, said Cruise, adding that this phenomenon would clearly indicate that he and the NTMA must do much more than throw a lot of numbers about the precision machining sector at seventh and graders and their parents and invite them to an open house.

This sentiment is verified by enrollment statistics for the machine tool technology programs at the region’s four vocational/technical high schools — Dean Technical, Pathfinder, Westfield Voc/Tech, and Chicopee Comprehensive (a fifth program at Putnam Vocational in Springfield is temporarily closed. The operating programs have total capacity of 230, but enrollment in 2006 was merely 162, while projected enrollment is 203 for this fall, better but still more than 10% under capacity. Meanwhile, those schools graduated only 28 students this spring, indicating a problematic dropout rate.

Developing strategies for putting more students in the classrooms and behind the machines — and keeping them in school — will be one of RENEW’s many goals.

Showing Their Metal

Cruise brings a diverse background in human resources, education, workforce development, and consulting to his current assignment. His most recent work came as a consultant to the REB for the Literacy Works of Hampden County initiative. Prior to that, he did some consulting work for the National Assoc. for Community College Entrepreneurship (NACCE) located at the Andrew M. Scibelli Enterprise Center at STCC.

He retired from the Springfield school system after 18 years and several different titles, including director of Human Resources, chief operations officer, director of Personnel, and director of Occupational Education. Prior to that, he served as director of the Mass. Career Development Institute for six years. Among his many responsibilities there, he directed program operations for career development and employment retraining, and also worked with employers to identify market demands and develop training programs to respond to them.

He will call on much of that experience as he goes about building the linkages considered vital to the overall success of RENEW. These linkages will take place at several points in the educational continuum and will involve students, parents, players in the industry, and administrators at area middle and high schools and community colleges.

The goal is to link students and parents with technology programs in area schools through various communication vehicles, and also to link precision machining companies and educational institutions along the Knowledge Corridor to develop what Cruise calls a “coordinated regional workforce development system” that responds to the changing technological demands of the industry by creating a sustainable pipeline of future workers in that sector.

Cruise said his work with RENEW will be similar in some ways to the REB’s literacy initiative. “There, we focused on creating awareness of the issue,” he said, “looking at existing programs and identifying strengths, weaknesses, gaps, and responses to the gaps.”

With regard to the precision machining sector, the obvious strength is the sectors itself, its depth, and its worldwide reputation. Weaknesses and gaps include limited awareness of the cluster and its seemingly bright future as well as an apparent shortage of programs to train individuals for work in the field.

Indeed, while the area schools are not running at full capacity, if they did, perhaps only another few dozen individuals would graduate each spring.

“That’s not going to be enough, certainly,” said Mitchell, “but 60 is a lot better than 28.”

Thus, Cruise has two immediate challenges — creating more slots at area schools and generating enthusiasm among young people to earn one of them.

Concerning the former, he had talks with Springfield school officials about restarting the program at Putnam — it closed a year ago, and state regulations stipulate that once a program shuts down it cannot reopen for two years. At the very least, Cruise and NTMA members want to make sure that a machine tool technical program is part of plans for a new Putnam, construction of which is slated to start in a few years.

As for drawing people to these programs, Cruise and Mitchell said the message must be sent early — to people in seventh or eighth grade or even earlier — and sent often. An effective Web site focused on the NTMA will be an integral part of this effort, they said, noting that the site now in the development stage will include information, a comprehensive section on career opportunities, and links to area companies and schools.

“We want the Web site to be a destination for parents, students, and educators,” said Cruise. “It’s going to be a big part of our work to make sure the story is told.”

Part and Parcel

Looking down the road about 15 months, Cruise told BusinessWest he’s not sure how many measurable signs of progress there will be when it comes to RENEW’s goals and basic mission. After all, it will take years, perhaps a decade or more before there will be a considerably larger flow of workers in the pipeline.

He expects that there will be some noticeable improvement in the enrollment numbers at area technical high schools, perhaps some progress in reopening the closed program at Putnam, and many new methods of communicating with individuals about the promise of the precision machining industry.

All these steps are keys to securing a long-term future for this sector — a process that begins by enabling more people to see what Jack Mitchell sees.

George O’Brien can be reached at[email protected]

Sections Supplements
CityBlock Concerts are Revving Springfield’s Economic Engine

Bikers are outlaws.
That’s a little piece of American myth that persists in some circles. But if catering to a motorcycle crowd is wrong, there are dozens of business owners and city planners in downtown Springfield who don’t want to be right.

Seven years ago, the Springfield Business Improvement District (BID) launched its first summer concert series downtown, luring visitors to the city’s streets with the promise of free, family-friendly entertainment every Thursday night. The event caught on, thanks to a strong roster of national acts – among them, Delbert McClinton, Pete Best, Sophie B. Hawkins, Cracker, and others – and cooperation between the BID and many downtown restaurants and clubs. But the real change began about five years ago, when a few motorcycles roared into the event to take advantage of warm summer air and easy parking in Springfield’s club quarter. Soon, word began to spread that downtown Springfield was ‘bike-friendly.’

The phenomenon progressed gradually, as more bikes arrived each Thursday throughout the summer, creating long rows on the streets of the city’s club quarter. This year, the Stearns Square CityBlock Summer Concert Series is seeing its busiest and most successful season yet, though the event’s proper title is foreign to many of its regulars.

Now, they just refer to Thursday nights in downtown Springfield as Bike Night.

Doctors, Lawyers, and Indian Chiefs

A visit to downtown Springfield on Bike Night reveals thousands of motorcycles, some customized with everything from flashing lights to fiberglass spoilers, lining the two main arteries of the city’s entertainment district, Bridge and Worthington streets, as well as many side streets and privately owned parking lots. The CityBlock concerts staged in the center of the club quarter at Stearns Square are still the main draw, but Bob Turin, executive director of the Springfield BID, admits that Thursdays are starting to take on a two-wheeled life of their own.

“Some people still have that outlaw image of the biker stuck in their heads,” said Turin, “but what we see are thousands of people who have enough disposable income to afford a $20,000 toy. They might not have summer homes in the south of France, but they’re certainly not criminals.”

Rather, for the most part they’re an older crowd, between 30 and 50 years old, most with little interest in starting trouble. They also arrive early to stroll the streets, and stay late for dinner or drinks. And they keep coming, week after week, with their wallets in hand.

Dan Poirier, manager of the Salty Dog Saloon on Bridge Street, said the bar already bolsters its business by regularly promoting live bands, ‘flair’ bartenders, and mechanical bull rides, among other perks. But for 10 Thursdays out of the summer, he said, every other night’s sales are routinely blown out of the water.

“Thursday nights in the summer mark the strongest sales nights for the entire year,” he said. “It’s so busy we bring in extra staff on Thursdays. But what always gets me is that it’s the night of the week with the fewest problems. Bikers don’t want to start fights and get rowdy … none of them want anything to happen to their bikes.”

Poirier added that he sees firsthand every week the economic impact of Bike Night in Springfield. While it’s hard to quantify exactly how much money is rolling into the city each week, the visible proof of activity downtown is unmistakable. Worthington and Bridge Streets are now blocked off to cars on Thursday nights, the BID provides outdoor beer and wine stations in the square, and Springfield police work additional details around the concerts’ perimeter.

Similarly, the Salty Dog provides a safe, private parking area for bikers, and often, Poirier said those riders are coming in from as far as Boston, Buffalo, and New York City and staying overnight at one of the downtown hotels. Some notable names in the motorcycle world have also taken notice, among them Dave Perewitz, featured on the Discovery Channel’s Biker Build-off, who motors in regularly to take in the sights and will soon present the Salty Dog with a one-of-a-kind creation.

“I would venture to say it’s not thousands of dollars coming into Springfield every week,” Poirier mused. “It’s in the millions.”

Crowds and Chrome

Turin said the concerts typically attract between 3,000 and 6,000 people, and with the BID’s primary objective creating a better image for a cash-strapped city, those numbers are his biggest concern.

“We gauge by buzz, not budget,” he said, “and essentially we’re getting 10 weeks of positive press out of these events.”

The BID, funded by yearly assessments to property owners in the district, sinks $75,000 a year into the CityBlock concerts, of which about half is offset by funding from grants and sponsorships. Turin said the concerts only represent about 5% of the BID’s overall program budget; funds are also allocated to city improvement projects ranging from a $50,000 pledge for surveillance cameras to hanging flower baskets on the city’s lampposts.

But with plenty of good works in place, Turin, who began the CityBlock concerts a year after taking his post, recalls a time when Springfield lacked confidence in the idea, which has been successful in other cities including New York and Boston.

“It’s funny to think back now to the time when people thought having these concerts on Thursdays instead of weekends was a mistake,” he said. “My feeling was that if bars and restaurants weren’t doing well on Friday and Saturday nights on their own, they had bigger problems. So, we created a new Friday night.”

Keith Weppler, owner and manager of Theodore’s, a popular blues bar and restaurant on Worthington Street that serves as a CityBlock sponsor, can attest to that. Band members sometimes end the free concert at Stearns Square only to jump on stage at Theodore’s Thursday night open mic, and plenty of patrons are there to cheer them on.

“We’re doing extremely well,” he said, adding that he typically sees a 100% to 200% increase on Thursdays in the summer, over any other night. “We saw an increase in traffic immediately when the concerts started, but this is by far the best year yet.”

Weppler said Theodore’s serves for the most part as an in-kind sponsor of the CityBlock concerts, providing a meal, green room space, and other hospitality services for the acts. The services total $5,000 each year in value, he said, a relatively small price when compared to the return.

“This has become such an event unto itself that people aren’t coming downtown for any one attraction anymore,” he said, adding that most, if not all, club owners on Worthington Street are very much in favor of the concerts and the surrounding activity, if for no other reason than because they help the bottom line.

“For a long time, we didn’t have anything going on in the summer months; CityStage doesn’t put on shows, the symphony is taking time off, and we would feel that hit,” he said. “Now, we’re much more able to keep our staff working year-round, and that’s huge.”

Weppler also noted that the motorcycle crowd is an easy one to please.

“We serve the ribs and pour the beers, and they’re happy,” he said. “And that’s fine with us.”

And now, the BID is responding to the bike presence at the CityBlock shows too, which this year again welcomed a number of national acts including The Yardbirds, Cherry Poppin’ Daddies, and Roomful of Blues, among others.

While Turin said he doesn’t want to promote CityBlock Thursdays merely as ‘bike nights’ – plenty of people still drive in on four wheels, he said, and the BID hopes to maintain a strong family feel for all of its events – some small changes have been made to marketing materials, such as the addition of a logo created this year by marketing and public relations director Taryn Markham that couples a guitar with a motorcycle.

Born to Ride

“This has become three events in one,” said Turin. “It’s a music event that draws fans from all over the region, it’s a family event that offers something free for all ages, and now the bikes are the last piece.”

But they’re a piece he has some affinity for. Turin will retire this year, and with thousands of bikes revving their engines in his wake, he’s going out with a roar.

“Motorcycles and bikers – they’re American icons,” he said. “And they’re forging a road that is changing Springfield’s image.”

Jaclyn Stevenson can be reached at[email protected]

Departments

“Doing Well By Doing Good”

Sept. 12: The Western New England College Law and Business Center for Advancing Entrepreneurship will open its 2006-2007 Entrepreneurship Speaker Series at 5:30 p.m. in the S. Prestley Blake Law Center. Nadine Thompson, chief executive officer and president of the beauty and wellness products company Warm Spirit, will speak on “Doing Well By Doing Good.” Warm Spirit, founded in 1999, is dedicated to socially responsible entrepreneurship and empowering women. The company boasts more than 20,000 direct-sales consultants nationwide. The event is free and open to the public. For more information, call (413) 736-8462 or visit www.law.wnec.edu/lawandbusiness.

Course for Artists, Artisans

Sept. 13-Dec. 13: The Valley Community Development Corporation (Valley CDC), under contract with the City of Easthampton, will present a 13-week course titled Business Planning for Artists on Wednesdays from 6 to 9 p.m. in Plimpton Hall, Railroad Street, Easthampton. The course is designed for qualified artists and artisans who live in town or whose studios are located in Easthampton. Course topics will include small business management, copyright protection, contracts, market research, working with galleries, trade shows, selling to retail customers and financial management. The deadline to register is Aug. 25 in person at the Valley CDC, 116 Pleasant St., Easthampton. For more information and registration forms, call (413) 529-0420.

The Big E

Sept. 15-Oct.1: The 2006 edition of The Big E will present more than $1.7 million in free entertainment, a ticketed Brad Paisley concert, the Miss Latina U.S.™ Pageant, the return of Marriage on the Midway, and BiggiE’s Character Breakfast as well as the Mardi Gras Parade, rides, crafts, good food, animals and the best of the old and new that fairgoers have come to expect and enjoy. The Big E is located on Memorial Avenue in West Springfield. Advance discount tickets and 17-day value passes are available online at www.thebige.com and the Big E Box Office by calling (800) 334-2443, now through Sept. 9. Tickets are also sold at Big Y World Class Markets now through Sept. 13.

‘Team Creativity Disney Style’ Workshop

Sept. 26: The Center for Business and Professional Development at Holyoke Community College will sponsor an all-day workshop titled Team Creativity Disney Style from 8 a.m. to 4:30 p.m. at the Kittredge Center for Business and Workforce Development on the HCC campus. The Disney Institute will share with participants the motivational tools that can unleash the creative power of one’s entire organization. The cost is $349 per person which includes continental breakfast, lunch and materials. For more information, contact Maria at (413) 552-2122 or via e-mail at [email protected].

HCC Business Summit

Sept. 27: The Holyoke Community College Center for Business and Professional Development is sponsoring a free workshop for business owners and managers who are looking for more effective ways to train their employees. Titled “Training for the 21st Century,” the workshop is planned from 8:30 a.m. to 12:30 p.m. at HCC’s Kittredge Center for Business and Workforce Development. The workshop will introduce employers to a new training approach that uses real-life scenarios, follow-up sessions, ongoing contact with instructors, and actual homework for participants. The deadline to register is Sept. 13. For more information, call (413) 538-5817 or (413) 538-5815.

Western Mass. Entrepreneurship Hall of Fame

Oct. 5: The seventh annual induction ceremony for the Western Massachusetts Entrepreneurship Hall of Fall is planned Oct. 5 at the Log Cabin Banquet and Meeting House in Holyoke. The event is sponsored by Springfield Technical Community College. Inductees are include The Fontaine Family (Fontaine Bros. Inc.); Jesse and Barbara Lanier (Springfield Food Systems); Horace Smith and Daniel Baird Wesson (Smith & Wesson); The Balise Family (Balise Motor Sales), and The Grenier Family (Grynn & Barrett.)

Super 60

Oct. 27: The Affiliated Chambers of Commerce of Greater Springfield, Inc. will present its annual “Super 60” program at Chez Josef in Agawam. The event is a salute to the entrepreneurial spirit of the region’s privately owned businesses.

Departments

The following bankruptcy petitions were recently filed in U.S. Bankruptcy Court. Readers should confirm all information with the court.

Boone, Tina| M.
6 Hull Ave.
Pittsfield, MA 0120
Chapter: 7
Filing Date: 07/31/2006

Chagnon, Sandra Carol
P.O. Box 661
Ware, MA 01082
Chapter: 7
Filing Date: 07/31/2006

Cortes, Joel
Cortes, Maribel
57 Griffin St.
Springfield, MA 01104
Chapter: 13
Filing Date: 07/28/2006

Daverin, Rochelle M.
19 Cummings Ave.
Pittsfield, MA 01201
Chapter: 7
Filing Date: 07/31/2006

Dias, Kathleen A.
100 W. Chestnut Hill
Montague, MA 01351
Chapter: 7
Filing Date: 07/31/2006

Fimbel, Lyn A.
91 Westport Dr.
Chicopee, MA 01020
Chapter: 7
Filing Date: 07/31/2006

Govine,Vincent E.
D/B/A V.G. Janitorial Services
42 Holland Dr.
East Longmeadow, MA 01028
Chapter: 13
Filing Date: 07/28/2006

Hughey, Troy L.
25 Denton Circle
Springfield, MA 01104
Chapter: 13
Filing Date: 07/31/2006

 

Judkins, Edgar A.
Judkinas, Faye|H.
84 Pendexter Ave.
Chicopee, MA 01013
Chapter: 7
Filing Date: 07/28/2006

Kline, Blake Thomas
Kline, Janet May
14 Hemingway Road
Wilbraham, MA 01095
Chapter: 13
Filing Date: 07/28/2006

LaBranche, Rita L.
126 Lancaster Ave.
West Springfield, MA 01089
Chapter: 7
Filing Date: 07/31/2006

Lach, Malgorzata Ewa
62 Lyman St., 3rd Fl.
South Hadley, MA 01075
Chapter: 7
Filing Date: 07/31/2006

Muller, Diane Elizabeth
312 Stage Road, Apt. 7
Cummington, MA 01026
Chapter: 7
Filing Date: 07/28/2006

Perez, Maria G.
341 Oakland St.
Springfield, MA 01108
Chapter: 13
Filing Date: 07/31/2006

Simmons, Myrtle H.
31 Amherst St.
Springfield, MA 01109
Chapter: 7
Filing Date: 08/1/2006

Departments

The following building permits were issued during the month of August 2006.

Chicopee

Chicopee Savings Bank
95 Cabot St.
$33,500 – Demolish building

Chicopee Savings Bank
103 Cabot St.
$33,500 – Demolish building

McDonald’s Corp.
1460 Memorial Drive
$650,000 – Build fast-food restaurant with drive-up window and interior dining

Oxford Investment LLC
711 East Main St.
$998,700 – Build addition for commercial building used for storage and assembly of industrial lasers

Northampton

Clarke School for the Deaf
46 Round Hill Road
$50,000 — Conversion of childcare area to dorms

The Coca Cola Company
45 Industrial Drive
$5,100,000 — Construct 9,140-square-foot addition

Florence Savings Bank
176 King Street
$2,500 — Replace small section of siding

Cooley Dickinson Hospital Inc.
30 Locust Street
$26,500 — Build out new exam room, office, and reception waiting area

Cooley Dickinson Hospital Inc.
30 Locust Street
$395,00.00 — Construction of wood-fired heating plant

Kollmorgen Corporation
347 King Street
$171,500 — Re-roofing w/PVC

Kollmorgen Corporation
374 King Street
$65,000 — Reinforce steel columns

 

Springfield

Roman Cathlic Bishop
1023 Parker St.
$488,200 — Roof repairs

Kayrouz Realty
685 Sumner Ave.
$500,000 — Demolish fuel island, replace fueling pipes, erect new canopy

American International College
963-983 State St. (Magna Hall)
$20,000 — Replace concrete steps

West Springfield

Waterworks Care Wash Inc.
d/b/a Friendly Car Wash
61 Franklin St.
$10,000 — Demolish brick structure

Theory Properties
306 Westfield St.
$25,000 — Renovations to retail store

Dick’s Sporting Goods
1081 Riverdale St.
$40,000 — Renovations to stockroom

Peter Soule
184 Union St.
$40,000 — Addition to commercial building

Westfield

Westfield Pike North, LLC
184 Southampton Road
$90,000 — New construction-United Bank

Westfield Bank
98 Southwick Road
$31,900 — Construct new ATM

Departments

Grill Work

Hampden Bank recently helped one of its best clients, West Springfield Auto Parts, celebrate its 50th anniversary by sending its vaunted grill team to cook up a hearty lunch for its employees. From left are, Glenn S. Welch, senior vice president of Hampden Bank, Donald A. Anderson, vice president of the bank, Michael Creanza, president and owner of West Springfield Auto Parts, Hampden Bank President Thomas R. Burton, and Steve Creanza of West Springfield Auto Parts.

Food for Thought

Paula Serafino-Cross, a local registered dietician, receives a special recognition award for outstanding service to the nutrition profession at a recent meeting of Western Area Massachusetts Dietary Assoc. (WAMDA)

Breaking Ground

Ground was broken late last month for the first stage of a new office park in East Longmeadow off Benton Drive. The 30,000-square-foot facility is being developed by the principals of Pioneer Sport & Spine Physicians, and is expected to be the first of many built in a campus-like setting. Doing the honors are, from left, state Rep. Gale Canderas; state Sen. Brian Lees; Allan W. Blair, president/CEO of the Economic Development Council of Western Mass.; James D. Driscoll, chairman of the East Longmeadow Board of Selectmen; Dr. Scott Cooper and son, Benton Professional Development; Ronald Abdow, chairman of Westmass Area Development Corporation; Dr. Ronald Paasch, Benton Professional Development; state Rep. Mary Rogeness; Nancy Mirkin, Hampden Bank and Kenn W. Delude, president, Westmass Area Development Corporation.

Opinion
Make Investments in Your Community

I have been in my position as president and chief executive officer for the Pioneer Valley United Way for 15 months. During this time, I feel that I have learned as much from my experience as I have contributed to it. Among the many things I have learned is that the success of the work that our United Way does would not be achieved if not for the partnership that we have with our more than 50 member, affiliated, and partner agencies, nor without the scope of services that are provided by their 130 programs and services.

In 2005, the United Way annual campaign raised more money than it did the prior year, and it still was not enough to meet all the challenging needs that our community faces. I have also learned that if we are to be successful and raise the resources that would be necessary to create healthy and strong communities, we will need to do so with the understanding that we are more than just a fundraising entity, but also are an organization that must operate and direct our actions and programs with a set of core values, and with a mission that extends way beyond the work we do through our annual campaign.

Our mission is driven by the need to be able to develop and support effective programs that directly improve the lives of the people in Hampden County, South Hadley and Granby, and that we will do so by providing a commitment to this mission that is grounded in the core values of leadership, integrity, collaboration, and innovation. We provide leadership by serving as a convener, enabler, and a facilitator in addressing community problems, and by educating and bringing together diverse communities around our tables that will help us to promote the work of the United Way, our agencies, and the programs that they provide.

Our second core value suggests that all of this needs to be done with integrity and by serving the communities in which we live and work honestly and with transparent practices. We do so by communicating directly and accurately and by encouraging effective community partnerships to help us carry out our important work. This will be accomplished, as our third core value suggests, by initiating collaborations, strategic partnerships, and community-wide relationships, which have the main goal of providing a catalyst for positive change in our neighborhoods and workplaces.

Finally, we expect that all of our work will be viewed through our final core value of innovation. We want to create value in investments in our work by using the most current technology systems and tools that are available to us that keep our United Way and the work that our agencies do relevant in our community.
At the end of the day, we want to provide an environment that is empowering, that is flexible and that helps us celebrate success.

The United Way campaign will kick off during the month of September at a variety of community-wide events. The goal this year is very simple: To raise more money than we did in 2005.

We also know that whatever it is that we are able to raise will not meet all the needs that our community has. This, together with our move toward impact funding based on the results of our recently completed needs assessment, will help us direct our resources in a way that will provide for strong, healthy and secure communities, and position the Pioneer ValleyUnited Way in partnership with you, our community, to respond quickly and efficiently to the concerns and needs of the larger community.

Your individual or corporate gift to the United Way campaign is the single best investment you can make in helping us reach these lofty goals. We will continue to provide you the accountability and assessment of how your investment is working. Most importantly, this campaign can and will help us create a unified address to the many worthy causes that we face, but with the overriding objective of providing for the well-being of our community and our children’s community.

Joel Weiss is President & CEO of the United Way of Pioneer Valley