Marketing Tips

Courtesy of https://www.mainstreetroi.com/

It’s a scary time for small businesses during this COVID-19 pandemic.  Due to the coronavirus, many businesses have been forced to close, many others have lost a significant percentage of customers, and most have been reduced to skeleton crews and/or a 100% remote workforce.

And if you’re like me, then you’re now forced to work from home while also homeschooling your children. For me, that means my days are spent teaching my daughter 1st-grade math, writing, reading, music, gym, and theater, while also keeping my preschool 5-year old son engaged with activities.  Oh, and don’t forget cooking, doing dishes, cleaning, and laundry.  That doesn’t leave much time for work…

In other words, it’s a nightmare!

That’s the bad news…

Read more

COVID-19 Daily News

AMHERST — Medical face masks, which have fallen into short supply during the COVID-19 pandemic, endangering both front-line healthcare workers and their patients, may be safely reused after sterilization, according to initial results from urgent research conducted this week by a UMass Amherst environmental health scientist.

Richard Peltier, a School of Public Health and Health Sciences professor, partnered with Dr. Brian Hollenbeck, chief of Infectious Disease at New England Baptist Hospital in Boston, to test in his lab whether used N95 face masks were still effective at blocking infectious particles after sterilization.

This critical research aimed to address the worldwide shortage of N95 masks caused by the COVID-19 pandemic. “As environmental health scientists, we are always looking for opportunities to improve public health,” Peltier says. “These results show that there is no real difference in filtration between a new mask and one that has been sterilized.”

N95 face masks are worn over the mouth and nose and capture particulates in the air. They are designed to be worn once and then discarded. When new, they are very effective at protecting a person from particulates, including droplets that carry infectious agents like COVID-19.

“While these are ordinarily disposable protective devices for medical workers, these are not ordinary times,” he said, “and this science shows that sterilized face masks will protect our healthcare providers who are working under extraordinary conditions.”

Peltier used state-of-the-art pollution instruments and a mannequin head wearing a face mask to measure whether microscopic particles can pass through the mask after it’s sterilized. He carried out the testing in a small chamber, in which he affixed the masks to a mannequin that had a small pipe extending from its mouth. The chamber was flooded with pollution, and air was collected through the mask as if the mannequin were breathing inside a room filled with pollutants.

The air was delivered to analyzers that used lasers to both count and estimate the size of millions of microscopic particles. Peltier switched between measuring the air from the chamber and the air from behind the mask to calculate how many particles passed through each mask type. He tested both a new mask, as well as one that had been sterilized with hydrogen peroxide.

While there was concern that sterilization might substantially degrade the filter material, causing it to function improperly, this turned out not to be the case. “They work just as well after sterilization,” he said.

Ordinarily, Peltier would repeat the test dozens of times, but the hospital in Boston could not spare additional masks, which, once tested, were unusable. “We are no longer under ordinary circumstances, and we have to improvise as best we can,” he noted.

Because the particulates blocked by the face mask are retained by the mask, they must be sterilized if not thrown away, he explained. “A used mask could have COVID-19 on it, so reusing it without sterilization poses a danger to the wearer or to another patient.”

Coronavirus

Novel Solutions

By John S. Gannon, Esq. and Erica E. Flores, Esq.

It has only been a few weeks since the novel coronavirus made its way to our shores, but life as we know it has changed completely and will, perhaps, never be quite the same again. After a near-record-low unemployment rate in February, nearly 3.3 million Americans filed for unemployment benefits last week, a figure that shattered the previous record of about 700,000 set back in 1982. The report confirms what the plunging securities markets have foreshadowed for the past few weeks — that the coronavirus is killing more than just those who are losing their lives to the disease; it is killing businesses and livelihoods as well.

How long this crisis will continue is impossible to predict. Health experts warn against lifting stay-at-home orders, opening non-essential businesses, and loosening social-distancing recommendations too early; economists worry that the economic consequences will be worse for Americans than the actual disease. But however long this new normal persists, the country has borne witness to another unbelievable sight, a welcome bright spot amid so much uncertainty — a sharply divided Congress coming together to try to mitigate the crisis.

Its first emergency measure? Legislation called the Families First Coronavirus Relief Act (FFCRA). It imposes significant new obligations on all private employers with fewer than 500 employees. Below is a summary of this unprecedented new law.

What new rights does the FFCRA provide to employees? The FFCRA requires covered employers to provide the following to all employees:

• Two weeks (up to 80 hours) of paid sick leave at the employee’s regular rate of pay if the employee is unable to work or telework because the employee (1) has been quarantined (either by government order or on the advice of a healthcare provider) and/or (2) is experiencing COVID-19 symptoms and seeking a medical diagnosis. Employees will be paid their full wages, up to a maximum of $511 per day ($5,110 total) for these sick-leave reasons; and

• Two weeks (up to 80 hours) of paid sick leave at two-thirds the employee’s regular rate of pay if the employee is unable to work or telework because the employee (1) must care for someone who has been quarantined (again, either by government order or on the advice of a healthcare provider), (2) must care for a minor child whose school or childcare provider is closed or unavailable due to the virus, and/or (3) is experiencing a “substantially similar condition,” which has yet to be defined but will be the subject of regulations to be issued by the Department of Health and Human Services. Employees will be paid two-thirds of their wages up to a maximum of $200 per day ($2,000 total) for these sick-leave reasons.

• Employees who have been employed by a covered employer for at least 30 days may also take an additional 10 weeks of paid leave at two-thirds their wages to continue to provide care for a minor child whose school or childcare provider remains closed or unavailable due to the virus. This also caps out at $200 per day.

How are we going to pay for this? Important question! Qualified employers that pay sick leave will receive a dollar-for-dollar reimbursement through tax credits for all qualifying wages paid under the FFCRA, up to the appropriate daily and aggregate payment caps. Here’s how the IRS explained it will work:

• If an eligible employer paid $5,000 in sick leave and is otherwise required to deposit $8,000 in payroll taxes, including taxes withheld from all its employees, the employer could use up to $5,000 of the $8,000 in taxes it was going to deposit for making qualified leave payments. The employer would only be required under the law to deposit the remaining $3,000 on its next regular deposit date.

• If an eligible employer paid $10,000 in sick leave and was required to deposit $8,000 in taxes, the employer could use the entire $8,000 of taxes in order to make qualified leave payments and file a request for an accelerated credit for the remaining $2,000.

In its guidance, the IRS also stated that “reimbursement will be quick and easy to obtain. An immediate, dollar-for-dollar tax offset against payroll taxes will be provided. Where a refund is owed, the IRS will send the refund as quickly as possible.” Let’s hope this rings true.

Which employers are covered by the FFCRA? The FFCRA covers certain public employers and all private employers with fewer than 500 employees. For purposes of this count, employers must include all full-time and part-time employees in the U.S. (or any U.S. territory or possession), including any employees who are on leave, as well as temporary employees and day laborers supplied by an agency (with limited exceptions). Independent contractors need not be counted, but employers who may be a joint employer with another business or are owned even in part by another entity should consider consulting an employment attorney for additional guidance.

Are any employers exempt from the FFCRA? Small businesses with fewer than 50 employees may qualify for exemption from the requirement to provide sick time or FMLA leave due to school closings or the unavailability of childcare if doing so would “jeopardize the viability of the business as a going concern.” Regulations outlining this exemption are expected to be published by the Department of Labor in April.

When does this go into effect, will this leave be available forever, and do we need to notify employees? The law is effective April 1, 2020, and expires on December 31, 2020. And, yes, employers are required to post a notice in the workplace on the FFCRA requirements in a conspicuous place.

We are facing an extraordinary crisis. While this law will certainly be a challenge for employers to grapple with, it is important legislation that helps keep workplaces safe by encouraging sick employees to stay home. It also provides much-needed job and financial protection to employees who are home with their children because schools and daycares are closed. One piece of advice: don’t wait until the sick-leave requests start coming to get your questions answered. Our firm has been working around-the-clock with businesses and organizations that understand they need to plan now for the impact of this historic legislation. Be as prepared as possible, and stay safe.

John S. Gannon and Erica E. Flores are attorneys at the law firm Skoler, Abbott & Presser, P.C. in Springfield; (413) 737-4753; [email protected]; [email protected]

Daily News

HOLYOKE — PeoplesBank announced the appointments and promotion of several key associates.

Eric Coutinho has been appointed mortgage consultant for Hartford and Tolland counties. In his new position, he assists homebuyers with finding the right mortgage option as well as guiding them through the application process. Coutinho has a history of volunteer service that includes serving on the fundraising committee for Longmeadow Knights Cheerleading.

Aieshya Jackson has been appointed Westfield Banking Center manager. She has more than 10 years of financial services and banking experience. In her new position, she oversees and manages all aspects of a full-service banking center, including staffing, sales, lending, operations, business development, and community relations. Jackson earned a bachelor’s degree in business administration from Bay Path University. Her volunteer service includes serving as an executive member of the board of directors of Martin Luther King Jr. Family Services, where she serves as chair of the financial committee. She also serves on the board of directors for Junior Achievement of Western Massachusetts.

Daniel Malkin has been appointed East Granby Banking Center manager. He has more than eight years of financial services and banking experience. In his new position, he oversees sales and operational success of the banking center. Malkin is a member of the board of directors for the Bradley Chamber of Commerce and Kent Memorial Library in Suffield.

Sara Roberts has been promoted to Sixteen Acres Banking Center manager. She has more than 10 years of financial-services and banking experience. In her new position, she aims to ensure the banking center meets and exceeds service and sales goals, provides excellent customer service, operates according to all bank policies and procedures, and serves as a leader within the community. She previously served as the assistant Banking Center manager in Holyoke. Roberts has a history of volunteer service that includes providing financial-literacy instruction for Credit for Life and at the Picknelly Adult and Family Education Center.

COVID-19 Daily News

BOSTON — The Baker-Polito administration today announced a new request to the federal government for a major disaster declaration, in addition to other actions to sustain the Commonwealth’s response to COVID-19.

If approved, this declaration would provide the Commonwealth additional federal assistance beyond what was included in the emergency declaration declared by President Trump on March 13. The disaster declaration request includes a request for FEMA’s Public Assistance Program, which would make financial assistance available to cities and towns, state agencies, and certain nonprofits statewide. The disaster declaration request also requests FEMA’s Individual Assistance Program, including Disaster Unemployment Assistance and Crisis Counseling Assistance, to help support residents in need during this unprecedented incident.

In addition, the Department of Public health has issued three emergency orders to support the healthcare system’s response to COVID-19:

• Pharmacy Practice: To ensure pharmacists are able to fully support the healthcare system’s response to COVID-19, this emergency order makes several changes regarding pharmacy practice, including expedited approval for pharmacists licensed in other states to practice in Massachusetts, and allowing the remote processing of prescriptions by pharmacy technicians.

• Determination of Need: This emergency order exempts healthcare facilities from the requirement that they submit a notice of determination of need for certain activities that will support their response to COVID-19.

• Nurse Staffing: To ensure hospitals have the flexibility they need to respond to the COVID-19 outbreak, this emergency order exempts hospitals from certain nurse-staffing requirements, while requiring that they must ensure that staffing levels remain adequate to meet patients’ needs, and that staff is trained and competent to meet the needs of their patients.

In other COVID-19-related actions, Baker is issuing an emergency order that provides that a permit will not expire or lapse during the state of emergency for most permits issued by agencies within the Executive Office of Energy and Environmental Affairs and the Executive Office of Housing and Economic Development. The order also pauses deadlines for these agencies to decide or hold hearings on permit applications. The clock on those deadlines will resume 45 days after the end of the emergency. It also ensures that no permit is automatically issued because an agency is unable to make a decision on a permit application during the emergency.

The administration also worked with the advocacy community and union partners to implement solutions to ensure access to personal-care attendant (PCA) services for individuals with disabilities and older adults during this public-health emergency. MassHealth created a hotline through MassOptions for MassHealth members to call if they are in need of services, and updated its policies to streamline the hiring process and allow more flexibility for PCAs to work more hours.

COVID-19 Daily News

BOSTON — The Baker-Polito administration announced further action to support ratepayers during the COVID-19 outbreak, directing the Department of Public Utilities (DPU) to issue an order prohibiting investor-owned utility companies from shutting off gas, electric, and water utility service to any customers for failure to pay a bill or a portion of a bill until the state of emergency is lifted or the DPU determines otherwise.

The announcement builds on the DPU’s March 13 moratorium requesting utility companies refrain from shutting off gas and electric service to residents across the Commonwealth. The new order will expand the moratorium to include any investor-owned utility customers, including industrial, commercial, and small-business customers, during the state of emergency.

“Protecting the health and safety of Massachusetts residents remains the Baker-Polito administration’s highest priority, and this order will ensure the continued availability of gas, electric, and water service to all ratepayers during the state of emergency,” DPU Chairman Matthew Nelson said. “Today’s action will also protect residents and businesses from added economic pressure during these difficult and uncertain times.”

The order also prohibits investor-owned utility companies from sending communications that threaten to shut off gas, electric, or water service to any of their customers for failure to pay a bill or any portion of a bill issued to a customer. Any company that fails to comply with these orders may be assessed penalties of up to $1 million per violation.

Additionally, on March 13, the DPU formally requested that that residential competitive electricity suppliers and licensed electricity brokers cease door-to-door marketing activities to ensure that proper risk-management protocols have been taken to prevent the spread of COVID-19, prioritizing the health and safety of both consumers and any agents conducting marketing efforts.