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Agenda Departments

Online Tools Seminar
May 11: From FourSquare to YouTube, Yelp, Groupon, Facebook, Google Places, Twitter, MagCloud, and Issuu, there is an array of low-cost, easy-to-use online tools that allow small-business owners to attract new customers and enhance relationships with existing ones. Larri Cochran of Fresh Table, LLC will present a talk from 9 to 11 a.m. at the Scibelli Enterprise Center, 1 Federal St., Springfield, on who is using which tools so you can identify where your customers are online and which tools fit your business. The seminar goal is to create an integrated marketing strategy that maximizes returns for manageable efforts. The cost is $40. The program is sponsored by the Massachusetts Small Business Development Center Network. For more information, call the MSBDC at (413) 737-6712, or visit www.msbdc.org/wmass.

Chamber Auction, Wine & Beer Tasting
May 13: The Castle of Knights on Memorial Drive, Chicopee, will be the setting for the Chicopee Chamber of Commerce’s annual Auction & Wine & Beer Tasting, from 6 to 9 p.m., featuring the Battle of the Chefs competition and the Antiques Road Show. David Sarrasin, executive chef for the Castle of Knights, and Mick Corduff, executive chef/owner of the Log Cabin/Delaney House, will do battle as attendees sample and vote for their favorites. Additionally, Dan Farrell, David McCarron, and Chris Kennedy, representatives of the Antiques Road Show, will be on hand to appraise valuables. For more details, call (413) 594-2101 or visit www.chicopeechamber.org.

Springfield’s 375th Anniversary Celebration
May 14: The World’s Largest Pancake Breakfast will kick off Springfield’s 375th Anniversary Celebration from 8 to 11 a.m. on Main Street. Additionally, a parade will step off at 11 a.m. from Springfield Technical Community College, proceeding down State Street, past the reviewing stand at the Federal Court House, to Main Street to Mill Street. From 1 to 5 p.m., the Springfield Armory will host Armory Day. Festivities will include re-enactments, demonstrations, and firings. Blessings for Springfield, an interfaith service hosted by St. Michael’s Cathedral which is celebrating its 150th anniversary on State Street, will be conducted at 5 p.m. The day’s festivities will come to a crescendo in Blunt Park as more than 100 members of the Sci-Tech Jazz Band – The Pride of Springfield perform a concert from 7:30 to 9 p.m. At 9 p.m., the skies over Blunt Park will burst with an array of colors including the numbers 3-7-5 for Springfield’s anniversary. For details, visit www.springfield375.org or call the Spirit of Springfield at (413) 733-3800.

Using New Media
May 18: Gretchen Siegchrist of Media Shower Productions and Robert Malin of Malin Productions will lead a presentation from 9 to 11 a.m. that will teach participants how they can use new media to grow their social-media reach and influence. After an overview of different types of online videos for businesses, they will look at various platforms for sharing videos online, including YouTube. The cost is $40 for the presentation at the Scibelli Enterprise Center, 1 Federal St., Springfield. The Mass. Small Business Development Center Network is sponsoring the event. For more information, call the MSBDC at (413) 737-6712, or visit www.msbdc.org/wmass.

40 Under Forty Gala
June 23: BusinessWest will present its 40 Under Forty Class of 2011 at a not-to-be-missed gala at the Log Cabin Banquet & Meeting House, beginning at 5 p.m. The 40 Under Forty program, initiated in 2007, has become an early-summer tradition in the region. This year’s winners will be announced in April. For more information on the event or to order tickets ($60 per person, with tables of 10 available) call (413) 781-8600, ext. 10, or visit www.businesswest.com.

Summer Business Summit
June 27-28: The Resort and Conference Center of Hyannis will be the setting for the Summer Business Summit, hosted by the Mass. Chamber of Business and Industry of Boston. Nominations are being accepted for the Mass. Chamber, Business of the Year, and Employer of Choice awards. The two-day conference will feature educational speakers, presentations by lawmakers, VIP receptions, and more. For more information, visit www.masscbi.com.

Hampden Bank Hoop City Jazz & Art Festival
July 8-10: A Mardi Gras theme will kick off the 5th annual Hampden Bank Hoop City Jazz & Art Festival on July 8, featuring Glenn David Andrews with the Soul Rebels, and hosted by Wendell Pierce, star of the HBO series TREME. The celebration, planned at Springfield’s Court Square on the Esplanade, continues throughout the weekend with a lineup of world-class entertainment. On July 9, performances are slated by Marcus Anderson, the UK Kings of Jazz Groove, Down to the Bone, 17-year-old jazz newcomer Vincent Ingala, and Gerald Albright. On July 10, performances begin with the Eric Bascom Quintet, followed by Samirah Evans and Her Handsome Devils. Kendrick Oliver and the New Life Orchestra will also perform, and Latin jazz performer Poncho Sanchez will close out the festival. Organizers will also be increasing the number of merchandise vendors, artisans, and crafters as well as food vendors. For more information, visit www.hoopcityjazz.org.

Western Mass. Business Expo
Oct. 18: Businesses from throughout Hampden, Hampshire, Franklin, and Berkshire counties will come together for the premier trade show in the region, the Western Mass. Business Expo. Formerly known as the Market Show, the event, produced by BusinessWest and staged at the MassMutual Center in Springfield, has been revamped and improved to provide exposure and business opportunities for area companies. The cost for a 10-by-10 booth is $700 for members of all area chambers and $750 for non-members; corner booths are $750 for all chamber members and $800 for non-members, and a 10-by-20 booth is $1,200 for all chamber members and $1,250 for non-members. For more information, log onto www.businesswest.com or call (413) 781-8600, ext. 100.

Court Dockets Departments

The following is a compilation of recent lawsuits involving area businesses and organizations. These are strictly allegations that have yet to be proven in a court of law. Readers are advised to contact the parties listed, or the court, for more information concerning the individual claims.

FRANKLIN SUPERIOR COURT
Town Of Montague v. First Light Power Resources Inc. et al
Allegation: Breach of covenant to maintain, replace, and repair bridge: $1,000,000
Filed: 3/31/11

GREENFIELD DISTRICT COURT
Direct Energy Business v. Sonivya Inc.
Allegation: Non-payment of electrical services: $10,254.14
Filed: 3/21/11

HAMPDEN SUPERIOR COURT
Joseph Freedman Co. Inc. and the Excelsior Insurance Co. v. CJ’s Towing Unlimited Inc.
Allegation: The defendant is asserting a lien for towing recovery costs in an amount disputed by plaintiffs: $31,814
Filed: 2/7/11
The City of Westfield v. The Sun Life Assurance Co. of Canada and Global Benefits Strategies Inc.
Allegation: Negligence and breach of contract in connection with a health-insurance policy and negligence by an insurance consultant: $753,000
Filed: 2/7/11

Palmer Paving Corp. v. Phoenix Plaza Corp.
Allegation: Breach of contract for labor, materials, and services rendered: $49,596.14
Filed: 2/10/11

HAMPSHIRE SUPERIOR COURT
Eastern Wholesale Fence Co. Inc. v. Hadley Fence Company, LLC
Allegation: Non-payment of goods sold and delivered: $88,878.79
Filed: 3/3/11

Wells Fargo Bank v. RDT Associates, LLC
Allegation: Complaint to enforce foreign money judgment: $317,936.74
Filed: 4/4/11

Westfield Radiology Associates v. Valley Medical Group, P.C.
Allegation: Non-payment of radiological services provided: $200,000+
Filed: 3/22/11

NORTHAMPTON DISTRICT COURT

Hampden/Zimmerman Electric Supply Inc. v. S.E. Sulenski Roofing & Siding Inc.
Allegation: Monies owed for goods and services provided: $9,021.37
Filed: 3/23/11

Marianne P. Foster v. John Gil Inc.
Allegation: Breach of contract for paving services: $11,000
Filed: 4/8/11

PALMER DISTRICT COURT
City Electric Supply Company v. A & D Electric, LLC
Allegation: Non-payment of goods sold and delivered: $7,803.25
Filed: 1/28/11

FPC Financial, FSB v. Sentry Services Inc.
Allegation: Money owed on credit-card agreement: $19,636.45
Filed: 1/25/11

SPRINGFIELD DISTRICT COURT
Arrow Concrete Produsts Inc. v. J.D. Contracting Inc.
Allegation: Non-payment of goods sold and delivered: $15,485.48
Filed: 2/28/11
Agar Supply Company Inc. v. George’s Pizza
Allegation: Non-payment of goods sold and delivered: $8,506.97
Filed: 1/27/11

Global Environmental Services, LLC v. Tonertown, LLC
Allegation: Non-payment of goods sold and delivered: $22,400
Filed: 1/24/11

Public Service Mutual Insurance v. Gamoto, LLC
Allegation: Non-payment of commercial liability insurance premium: $1,713
Filed: 1/24/11

United Refrigeration Inc. v. Statewide Mechanical Contracting Inc.
Allegation: Non-payment of goods sold and delivered: $8,090.44
Filed: 2/23/11

WESTFIELD DISTRICT COURT
Capital One Bank, N.A. v. Two Little Guys Tree Farm
Allegation: Monies owed for credit advanced: $21,492.24
Filed: 3/11/11

Departments Picture This

Send photos with a caption and contact information to:  ‘Picture This’ c/o BusinessWest Magazine, 1441 Main Street, Springfield, MA 01103 or to [email protected]

The Power of Choice

Women’s Leadership Conference 1
Bay Path College staged its 16th annual Women’s Leadership Conference on April 29 at the MassMutual Center. More than 1,000 attendees took in the day-long event, which took the theme ‘The Power of Choice,’ and featured keynoters Wes Moore, a youth advocate, Army veteran, business leader, and author of The Other Wes Moore; Alison Levine, team captain of the first American women’s Everest expedition; and Victoria Kennedy, attorney and advocate for health care reform and women’s issues.
Women’s Leadership ConferenceAt above left, Levine (center) talks with Bay Path President Carol Leary and her husband, Noel. Bottom left, the large crowd mingles in the concourse area.











Coming Together

Elms College and Springfield Technical Community CollegeElms College and Springfield Technical Community College recently announced a new partnership through which classes in an Elms bachelor’s degree completion program in social work will be held at STCC. The program will benefit STCC students and alumni, as well as area residents with associate’s degrees, who are interested in a career in social work. Seen at the announcement are, left to right: Richard Parkin, assistant vice president for Academic Affairs, STCC; Walter Breau, vice president for Academic Affairs, Elms College; Ira Rubenzahl, President, STCC; and Sr. Mary Reap, Ph.D., President, Elms College.





Celebrating Entrepreneurship

Harold Grinspoon1
Harold Grinspoon2
Harold Grinspoon3
Harold Grinspoon4The Harold Grinspoon Charitable Foundation Entrepreneurship Initiative Awards Ceremony and Banquet was staged April 27 at the Log Cabin Banquet & Meeting House in Holyoke. The event featured an Elevator Pitch Competition featuring representatives of all the area colleges and universities. From top left: Lindsay Weaver, winner of the Elevator Pitch Competition, shares her idea for a business called Polar-EYES (a soft contact lens that provides outdoor UV protection, the power of polarization, and can transition from dark to light as traditional sunglasses do); Harold Grinspoon (light jacket) and keynote speaker Johnny (Earle) Cupcakes (center, front) are joined by the spirit winners from area colleges; Nate Lare, a student entrepreneur whose company, RDS Enterprise, provides a self-contained, semi-permanent disaster-relief housing kit, was the runner-up in the Elevator Pitch Competition; Adena Lavin (right), a student entrepreneur from Mt. Holyoke College, is seen at her exhibit of kale snacks. Her business is called ‘Pow! Chow,’ and she’s assisted by Lauren Palulis. Their exhibit was was one of 35 at the awards ceremony.
Photos by Shana Sureck

















Not Just Business as Usual

Not Just Business as Usual1
Not Just Business as Usual2
Not Just Business as Usual3Al Verrecchia, retired CEO and chairman of the board of Hasbro, was the keynote speaker for a program titled Not Just Business as Usual, presented by the Springfield Technical Community College Foundation on April 26. Event organizers also honored two area companies, Balise Motor Sales and Smith & Wesson, for their continued success and contributions to the local community. From top, STCC President Ira Rubenzahl (right) with Smith & Wesson CEO Michael Golden, and Rubenzahl with Balise President Jeb Balise. Emcee Frank Quigley (left), president of F.D. Quigley & Associates, a member of the STCC Foundation Board, and vice president of the STCC Alumni Advisory Board, with Michael Oleksak, executive vice president of Berkshire Bank and president of the STCC Foundation Board.

















Royal LLP Open House

Royal LLPThe law firm Royal LLP staged an elaborate open house on April 14 at its new location at 270 Pleasant St. in Northampton. Here, Principal Amy Royal, left, with Anne Weiss, owner of Weiss Consulting.

Features
El Silencio Offers the Authentic Costa Rican Rainforest Experience

Editor’s Note: This is the first in an occasional series on executive travel destinations.
CostaRicaWhat’s in a name?
Well, when it comes to the El Silencio Lodge & Spa in Bajos del Toro, Costa Rica, there’s plenty.
El Silencio means ‘the silence’ in Spanish, and that’s exactly what guests get in this back-to-basics getaway experience — other than the sound of tropical birds, you won’t hear much else. The rainforest clouds that surround El Silencio offer a quiet solitude, a refreshing retreat from the hustle and bustle of modern-day work and life. While the quiet of the rainforest takes a little getting used to, once you do, you’ll find it relaxing, empowering, and highly spiritual.
But the sound of silence is only one of the ways El Silencio and this somewhat remote area of Costa Rica touch the senses — all of them. The views of the rainforest at El Silencio are spectacular, and the numerous nature trails bring visitors deep into the rainforest. Along the way you will encounter some of the most beautiful flora and birds in the world. Don’t forget your camera!
Meanwhile, the locally grown food served in the lodge is fresh, exotic, and delicious. El Silencio offers visitors the authentic Costa Rican experience, in every sense of that word.
The lodge itself is unique in many ways, starting with the setting. It is quiet, colorful, and, in one word, unforgettable. The hotel is quite literally in the middle of the rainforest. It was built in a sustainable manner with products from the local environment and built by local workers. El Silencio is about an hour drive from Juan Santamaria International Airport in San Jose.
There are 16 cottage suites in total. While small, probably about 400 square feet, they are intimate and quite cozy. The early-morning chill and foggy mist are enhanced by the deep valley the property is situated in.
A personal concierge with a wealth of rainforest knowledge is assigned to each party for the length of their stay. Staff members are incredibly friendly and go out of their way to make each stay as comfortable and memorable as possible. As part of the experience, visitors are encouraged to plant a complimentary tree in memory of a loved one and can come back year after year to see its growth.
But don’t visit El Silencio if you want to stay in your villa and watch CNN. There are no televisions in the rooms — there is one in the main lodge, along with Internet, for those who can’t be without it — but that’s fine because there are plenty of things to do to get one’s mind and body occupied.
Starting with the hiking trails, which provide the full, rich flavor of the rainforest and the cool, misty air, along with picturesque waterfalls, the beauty is awe- inspiring. The lodge sits amid 500 luscious acres surrounded by two national parks. Nearby are other family-friendly activities such as horseback riding, ziplining, and water rafting. The town of Sarchi is about 45 minutes away and provides tourists an array of artisan woodworking shops and products from indigenous Costa Rican trees.
The lodge’s restaurant serves only organic chicken, fish, and vegetarian dishes, which are grown on site. The menu is only one of the ways El Silencio brings its guests back to the basics of life and nature; the resort offers meditation and yoga retreats that help beat back the stress from the world guests leave behind when they check in.
El Silencio is a must-stay for those who  have ever thought about visiting Costa Rica or experiencing the rain forest. It’s ideal for honeymoons, anniversaries, and executive getaways.
Some might say it’s in the middle of nowhere, but there’s another way to sum it all up: it’s in the middle of somewhere special.
Room prices vary, but are affordable by U.S standards. Call +011 (506) 2761-0301 for more information; www.elsilenciolodge.com
— John Gormally

Sections Supplements
Gas Prices Shroud Summer Travel Season with Question Marks

Mary Kay Wydra, left, and Michele Goldberg

Mary Kay Wydra, left, and Michele Goldberg show off some of the advertising aimed at drawing people from the Boston area to Western Mass.

There are a number of traditions that are part and parcel to summer in this region — fireworks on the Fourth of July, family getaways to the lake, and stops for ice cream at roadside soft-serve stands, to name just a few.
Two more have been added in recent years: high gas prices, and seemingly endless speculation about the impact they will have on the local tourism industry. And those traditions will continue in 2011. Gas prices are already at $4 per gallon, and most analysts say they will go much higher. This has many restaurateurs and tourist-attraction managers understandably nervous, but there is also the sentiment that the fuel prices will keep people closer to home for their summer fun.
“For Americans, taking a summer vacation is a birthright,” said Mary Kay Wydra, director of the Greater Springfield Convention and Visitor’s Bureau. “People are going to travel, but they will probably make different choices. Based on the fact that it costs $60 to $80 to fill a gas tank, they may visit two attractions instead of three, and may eat at less-expensive restaurants.
“It’s very important this year that destinations show value to the customer,” she continued, hitting on a point that she and others would stress repeatedly as they assessed the approaching summer season.
And to that end, the bureau is teaming up with area venues to offer vacation packages that include hotel stays combined with discounts to hot spots such as the Naismith Memorial Basketball Hall of Fame in Springfield and Six Flags in Agawam.
This year, another of the bureau’s goals is to capture the interest of people in the eastern part of the state. “Our feeder markets are Boston, Connecticut, and New York, and we are targeting our marketing efforts in the Boston area this summer,” Wydra said.
A number of marketing initiatives will kick off in June, including digital billboards, online advertising, and a free coupon book that will be distributed at Exit 6 and Exit 15 on the Mass. Turnpike for a weekend, with signs posted before the exit to alert drivers to the giveaway who might otherwise breeze through the fast lane.
“We are cautiously optimistic about the summer. Our visitor numbers are never as high as major metropolitan areas like Boston, but they are also never as low,” Wydra said. “We are a drive-to destination, so it is important that we do everything possible to respond to rising gas prices. Destinations that get creative and show value to consumers are the ones that are going to be successful.”
For this issue and its focus on tourism, BusinessWest talked with a number of people in this sector about what they expect this summer, and what factors will determine the volume of travel — and spending.

Current Events
Wydra said the area is fortunate to have upcoming events designed to draw large crowds, such as the enshrinement at the Basketball Hall of Fame on Aug. 12, not to mention the Hoop City Jazz & Art Festival (July 8-10), Indian Day at the Museum of Springfield History (July 17), a Mini-Grand Prix car race in downtown Springfield (July 23-24), and the Six Flags concert series. “And if you go farther north, there are outdoor attractions which include zip lines,” she said.
Michele Goldberg, director of marketing for the Visitor’s Bureau, agrees. “There are two zip lines and three whitewater-rafting businesses in Charlemont. Plus there is the Quinnetukut Riverboat cruise in Northfield, the Lady Bea cruise at Brunelle’s in South Hadley, and boating, hiking and fishing,” she said.
Wydra touts the views from the rivers as attractions in themselves. “They are incredible, and the rivers are a magnet that attracts people of all ages,” she said.
Cliff Stevens is cautiously optimistic about the upcoming season. He owns Moxie Outdoor Adventures in Charlemont, which offers white-water rafting, family float trips, and related river activities. He says weather is always a major factor in the business.
“But last year we had a good season and held our own. We are expecting to do about the same this year,” he said.
The downturn in the economy has affected his bottom line, but Stevens hasn’t raised prices in about five years because he knows it’s important to keep excursions affordable.
“I think it will be a good season for local tourism,” he told BusinessWest. “We are no more than a tank of gas away for many people, so I’m optimistic that families will get out and relax. The trips we offer include lunch and have held up during the recession because they are a good value. There are five campgrounds in Charlemont, and people can stay at them, take a hike, go rafting, and have a nice getaway weekend, which has helped us.”
However, the soaring cost of gas has affected his employees, who typically have full-time jobs and work as river guides on weekends because they enjoy challenging situations as well as being on the water. “Some come from Boston, and the first question they’re asking is if I will give them money for gas,” Stevens said. “They are more hesitant to work for a day even though that has been their tradition.”
He is honoring their request because it is difficult to find professionals with enough expertise to navigate waterways that can quickly become treacherous.

Tanks for the Memories
Kevin Kennedy says the geographic area that stretches from the Berkshires to Springfield is home to more than 700,000 residents. “That’s a good-sized audience of people who don’t have to drive more than an hour to get to us,” said Kennedy, staff liaison of Museums10, a collaboration of seven campus museums and three independent facilities that have joined forces to attract visitors. The consortium is facilitated by Five Colleges Inc., which provides administrative support from its Amherst office.
“Each one has a different audience and different strengths, but there is also a lot of overlap,” Kennedy said. He views times such as these when gas prices soar and travel becomes more expensive as an opportunity to reach out to local audiences.
The group conducts an annual survey based on zip codes to gauge the economic impact their visitors have on the economy. Most guests drive from locations less than 90 minutes away, with many coming from Boston, Albany, New Haven, and Brattleboro.
“Because it’s an easy drive, people don’t have to wince too hard when they fill their gas tanks,” Kennedy said. “We’re also seeing folks from Hampshire County who have lived here for years and have been to some of the museums, but not all of them. People are looking for opportunities in their own backyards, and I think it’s good to have an increase in local visitors.”
The license-plate survey, which began in 2007, shows the most notable shift in attendance is the percentage of people from Massachusetts. In 2007, 37.9% of visitors came from the Bay State. That number rose to 47.3% the following year, held fairly steady at 45.6% in 2009, and climbed to 51.9 % last year.
Museums10 is looking to add value to its visits, and although six of the 10 museums don’t charge admission, they do feature gift shops, so the consortium is thinking about creating a card that would offer people reduced admissions and/or gift-shop discounts.

Soar Subject

Mike Desrosiers

Mike Desrosiers says he’s optimistic about the year ahead at the Basketball Hall of Fame.

Meanwhile, things seem to be on the upswing at the Naismith Memorial Basketball Hall of Fame. And Marketing and Media Representative Mike Desrosiers thinks this will be a good season.
“If the recent spring vacation was any indication of how the summer will play out, we are very hopeful,” he said, referring to April school-vacation week. “We had an attendance level that trumped what we’ve done in the past few years, and that is always encouraging.”
Officials at Yankee Candle Flagship in South Deerfield are also optimistic, but their confidence stems largely from measures they have taken to attract visitors.
“We typically see 1 million to 1.5  million people every year,” said Jim Ovitt, director of retail operations. Most guests are within a 2 ½-hour drive, and when gas prices rose in 2008, Yankee Candle Flagship saw more local traffic and fewer visitors from outlying areas.
Its strategy has been to implement a continuous stream of new offerings that keep the attraction fresh and provide more reasons for visits.
“Several years ago when gas prices rose, we looked at what we could do strategically around key events that would drive traffic to this location,” said Ovitt, adding that such efforts have kept the company’s numbers stable. “The fact that we have free admission and offerings for every age makes us very attractive to families of two or more.
“We try to change things to make newness part of the excitement,” he continued, “with events, entertainment, and attractions within the store such as our Wax Works, where people can create their own candles from wax beads with layers of fragrances. It has been so popular, we had to renovate the area twice to add more capacity.”
The candy shop is under renovation, and will reopen as Yankee Candy, while Santa’s Toy Shop is being expanded in line with its successful marketing strategy.
The New England Air Museum in Windsor Locks, Conn. has not experienced the same success. Although the facility is only about 20 minutes from downtown Springfield and a member of the Greater Springfield Convention and Visitor’s Bureau, the attraction has not been faring well, said Assistant Director Debbie Reed.
“The state line seems to scare people off,” she said. “It’s almost like a barrier, and we don’t know why.”
Museum officials hope to reverse this trend via a radio-advertising campaign aimed at the Springfield market. There is optimism, but administrators are adopting a wait-and-see attitude.
“January was terrible because of the weather; the last three months have been OK, but there is uncertainty because of the gas prices,” she said. “This season could be good, or it could be bad; we don’t know what to expect.”
However, a number of special events are also on their menu, including the annual Space Expo, which typically draws visitors from Rhode Island, Connecticut, Vermont, and parts of Western Mass.

The Bottom Line
Looking ahead to the summer season, the ever-optimistic but also realistic Wydra said there are a number of question marks hanging over the tourism sector — another tradition of sorts.
But while there is a good dose of concern about whether gas prices will temper visitation to area attractions and overall spending, there is widespread optimism that this sector will withstand that challenge and post solid numbers.
But as Wydra and others said many times, it all comes down to providing value.
“The term ‘new’ is so important, as new elements keep people coming back,” Wydra said. “And our attractions are always reinventing themselves.”

Sections Supplements
Two Generations Build on Laplante Construction’s Solid Foundation
From left, Ray and Bill Laplante

From left, Ray and Bill Laplante say their family has built a strong reputation over five decades in business.

Ray Laplante says he’s always been more of a “hands-on guy.”
He told BusinessWest that he was following in his father’s footsteps by starting his own framing and carpentry company back in 1964, and that, while he would subcontract some work for his dad’s firm — called Albert Laplante Construction — his own namesake business went through the roof in the early 1970s.
“When he got out of the service, my older brother went to work for our father,” he remembered. “And when they hired a project manager, there wasn’t really room for me to be there all the time. Even though I was on my own, they did hire me a few times for sub jobs.”
It was a handful of spec houses that he put up 40 years ago, though, that paved the way for Laplante to find his niche in the home-construction market, and he went on to build many such properties in East Longmeadow, Longmeadow, and Wilbraham. “That’s when my business took off,” he said.
But even though his business, R.E. Laplante Construction Inc., started to develop a reputation for fine home craftsmanship that endures to this day, it was his desire to be out in the field that prompted one of his biggest decisions in the company’s almost-five-decade history.
His son, Bill, currently the company president, went to college to get an economics degree. “Basically, I started working here when I was 12 or 13,” Bill said. “I would come after school, during school vacations, and continued that throughout high school.
“During college,” he continued, “I was still in the field, framing or doing finish work, and continued that after I graduated. But in four or five years’ time, I made the transition into the office, doing a lot of the day-to-day functions, and then eventually sales.”
As Bill told the story, Ray smiled and added, “I’m a framer, a carpenter. I don’t have any kind of management education. Although the business was very successful, my plan always had been for him to come in, and bring the business up to that level.”
And that level, as the elder builder called it, was for his son to take over the behind-the-scenes (and front-of-house) operational aspect of Laplante Construction, while he himself builds on the foundation he created and nails down the strategy that continues to bring success to the family business.

Father Knows Best
As president, Bill said, his job is not just to make sure all the bills get paid — “all the day to day financials,” as he called it — but also to be the top-tier salesman for the company. Which is easy when his number-one selling tool happens to be the man who built the reputation he’s pitching.
With a history of building homes that he designed himself, Bill called his father’s expertise “invaluable.”
“He meets with the customer, listens to them, and has an incredible knack for design and for coming up with ideas,” Bill said. “He can take a look at something, especially in renovations, and come up with the ‘good idea’ for that specific project.”
Ray added that some 90% of his clients don’t in fact work with an outside architect. “So when people call us, they’re looking for ideas and for layouts,” he added. “And we have that capability here — we can put it on the computer and do layouts. My brother, Paul, does all the CAD drafting, which we do in-house. Which is great for our customers because we can take them from the design stage all the way through to completion.
“We’re not architects,” he clarified, “but both Paul and I are very knowledgeable with regard to framing, structural needs, and putting things where they need to be. When we run into situations where we need an engineer, we will hire one, but a lot of it we can do ourselves.
“And we do that design work for a fraction of what you would expect a professional architect or designer to do,” he added, emphatically.
As a result of the economic downturn, Bill did say that he’s noticed an overall shift in priority, from new construction back to renovations. “People are staying put, and putting money into their existing homes,” he explained.
But while other firms might have historically shied away from smaller-profile jobs, focusing on bigger budgets and entire houses, Laplante has always made it an unofficial policy to take on all work that met its criteria for a job well done, no matter the size.
“This has always been the case,” Bill said. “We never let go of renovation, remodeling, and new-addition projects.
“Through the years,” he went on, “you get a dip in the economy, or a recession, and renovations pick up. Some builders, when they get busy, might not want to have to deal with the $20,000 remodel job; we always did, no matter how busy we were — just for that reason, to keep the company diverse. And this has served us well.”
Just because a project might be termed a renovation, Ray noted, doesn’t necessarily mean it’s a small-scale project. “Some of these types of work can add up to $500,000 or $600,000.”
In addition, Bill said that a key facet to broadening the horizons for a building company is to always keep pace with developments in the industry. To that end, he has undertaken the necessary coursework through the National Assoc. of Home Builders to receive the designation as a certified green professional. What this means, he explained, is that his role as salesman for the firm now is fully compliant in all that a customer should and would want to know about available green technologies, processes, and products for their project.
“More and more people are looking for it these days,” he said. “But more than just using the word ‘green,’ I’d say that what they are after is energy efficiency. And they are looking for a payback on those investments.”
The key is to look at those technologies and discover what will give the payback that his clients expect, he said, whether that be spray-foam insulation, higher R-value windows, different construction techniques, or siting the house to take full advantage of the sun.
“There are a lot of ways to reduce the energy costs on a new home,” he added. “The nice thing is, we will give our customers that whole array of different products and technologies, and then help them make an informed decision, to decide if it works for them personally, or fits into their budget. That’s really why we tried to get out in front of the green-building process.”

The Family Way
“A lot of people that we work with aren’t price shopping,” Bill told BusinessWest. “They come to us through word-of-mouth referrals, and they trust that we’re going to give them a high-quality product at a fair price. We will bid against other contractors, but one thing we won’t do is compromise what goes into that house.
“I’d say that 75% of our business is just through word-of-mouth referral,” he continued. “That, and the reputation my father has built up over the years of being a high-quality and fair, responsible builder.”
To prosper in an industry that has suffered perhaps more than any other sector in this down economy, both men agreed that the best tack has been to proceed with business as usual. Provided, of course, that one has a track record like the Laplante company.
“It ultimately comes down to trust,” Bill stated. “In many cases this is the largest investment that someone will make in their lifetime. There are so many ways that builders can cut corners, to reduce price or increase their profit, and ultimately it comes down to being able to fully place your trust in the person you’re working with.”
To illustrate that point, Ray told of a recent meeting with a client, in this case someone with whom Laplante has worked in the past.
“We bid on this job; I think it was $80,000 or $90,000,” he said. “Now, they also had gotten a price of $20,000 less, and they wanted to know why. So they called me up and asked if I would go over the price bids. I put them both on the table. The other contractor hadn’t figured in painting, and hadn’t added a number of things — different materials. None of it was written into their contract. We try to be reasonable with our allowances, and because of that level of trust, we are doing that job now.”
Adding to their offerings as homebuilders, father and son have branched out both geographically and in their building envelope. Clients have asked them to build houses on Cape Cod, as well as light commercial structures.
But that doesn’t mean the pair are changing their direction at all. Rather, they’re just doing what their customers have asked of them. And when the conversation arrives at the next generation of Laplantes that might bring the company into the fourth generation of builders, the pair smiled. They aren’t ready to hang up their hammers yet.
Ray said he’d like to have the chance to play a bit more golf, but there’s plenty of time for that in the future.
“My main priority is to maintain the Laplante reputation,” he said. “That’s all I’m looking for.”
When the business of building homes can fall back on more than 40 years and multiple generations of service, that’s a pretty good sign this family is doing it the right way.

Health Care Sections
Misconceptions Persist on Stuttering, Its Causes, and Treatment

Nadia Dorval

Nadia Dorval says using the phone is so difficult for people who stutter that they usually avoid it.

The Oscar-winning movie The King’s Speech is a true story that portrays how King George VI of Britain resolved his stuttering problem with the help of a speech therapist.
But, although the monarch experienced success, there is no cure for stuttering, and more than 3 million Americans and 68 million people worldwide live with the problem every day. Winston Churchill, Marilyn Monroe, and Carly Simon are a few of the well-known figures who number among their ranks.
“Many famous people were stutterers. It has nothing to do with intelligence. But people who stutter often have a sense of inadequacy and feel frustrated, angry, and depressed,” said Nadia Dorval, an adult speech language pathologist with Baystate Rehabilitation Care in Springfield.
“For some people, stuttering is developmental and can change, and for others it is chronic,” said Karen Spinelli, a speech-language pathologist at Noble Hospital in Westfield. “People usually start to notice it when children are preschoolers or about the time when they begin developing language.”
According to the Stuttering Foundation, the condition affects four times more males than females, and approximately 5% of all children go through a period of stuttering that lasts six months or more. Three-quarters recover by late childhood, and about 1% have long-term problems.
Dorval says stuttering in adults doesn’t always begin in childhood and can be caused by an injury to the brain. “It is not something that’s black and white; stuttering is very complicated,” she said. “People have the misconception that stutterers can control their problem, but even when they do, it can occur again in high-stress situations.”
For this issue, the BusinessWest looks at the causes of stuttering, what adults can do to help children who stutter, and why unrealistic expectations and a fast-paced lifestyle can make the situation worse.

Early Speech

Karen Spinelli

Karen Spinelli says materials from the Stuttering Foundation can help people become informed about the problem.

It is not uncommon for preschoolers to stutter for a period of time. “They know what they want to say, but their ability to coordinate the physical aspects of speech doesn’t always keep up with it,” Spinelli said.
She explained that three things are necessary for speech: breathing, voicing, and articulation. Voicing refers to the way the muscles of the vocal cords close and vibrate, while articulation is the way the lips and tongue move to produce sound. “Researchers tell us there is no one definitive cause in developmental disfluency,” Spinelli explained.
However, research is beginning to show that there may be a genetic component, and Spinelli says the latest findings reveal a difference in the way the brain controls the three main areas of speech in people who stutter.
Environment also plays a role. “It doesn’t cause stuttering, but can make it better or worse. The more anxious a stutterer becomes, the more it can exacerbate; stress and anxiety can cause a snowball effect,” she continued, adding that staying relaxed while speaking is critical for stutterers.
If a child begins stuttering, all of the adults in his or her life should behave in the same manner, said Spinelli, who advises them to talk slowly in a calm manner, to avoid looking worried or rushing the child, and to pause before they respond to what the child says.
“Don’t jump to answer the child quickly, and maintain eye contact so they don’t feel you are losing interest,” she continued, adding that adults should never try to help a child by finishing their sentences. “It is important for a child to feel they have your attention. If you speak for them, it can send the message that they are inadequate and create more anxiety. It is important for the child to know that what he or she is saying is more important than how it comes out, even though it can be difficult to take the extra time to listen.”
The reason speaking slowly makes a difference is because people tend to match the rate of the speech of those around them. “It is a very unconscious behavior,” Spinelli said.
Another helpful technique is singing or reciting nursery rhymes out loud with the child. “People who stutter don’t usually exhibit the behavior when they are singing or talking in unison, so it’s a good idea for parents to do these things with their child,” she told BusinessWest.
However, if frustration arises, parents should ask their pediatrician to refer them to a speech-language pathologist. There are early-intervention programs for children younger than age 3, and after that, the school department can help. “Most people don’t realize that, even if a child is not in school yet, he or she can still receive services through the school system,” Spinelli said.
Claudia Eitnier, a speech language pathologist at Mercy Medical Center, said one of the reasons it is prudent to seek an evaluation is because the stuttering may be part of a broader speech-and-language problem. “Don’t become impatient when someone stutters, and don’t treat a child or adult who is stuttering as if something is wrong with them,” she said. “It is not something the person is doing intentionally.”

Myths Abound
There are a number of myths related to stuttering. These include the thought that people who stutter are less intelligent, that the condition is caused by nervousness, that it can be ‘caught’ by imitation or hearing another person stutter, that it is caused by stress, and that it helps to tell a person to “take a deep breath before talking,” or “think about what you want to say first.”
None of these things are true. People who stutter can become nervous due to other people’s reactions, and stress can make it more difficult for them to speak fluently. But these things do not cause the problem.
The purpose of therapy is to provide people who stutter with useful strategies and help them learn ‘easy stuttering.’ This refers to teaching a person to speak with less tension in their throat and mouth.
“It makes the stuttering less pronounced,” Spinelli said. “The more emotionally anxious a person becomes, the more tense their muscles become, and the worse the stutter becomes.”
Stuttering does tend to decrease as children grow, she added, but can occur again at any point in their lives.  In fact, the goal of stuttering therapy isn’t always to make it go away.
Eitnier says technology can be useful in treating some cases of stuttering. One device used by therapists is called Speech Easy. It resembles a hearing aid, and provides delayed auditory feedback, allowing the person to hear their speech at a different pitch with a slight time delay.
“This causes the person to change their pattern of speech, and usually results in the reduction or elimination of stuttering,” she explained. “Hearing their own words played back changes the mental processes that coordinate speech.”
Biofeedback programs can also be helpful. One program works by having a person speak into a microphone while wearing a headset and listening to music or background noise. The person can see the pattern of their speech on a computer screen, and the background noise, which blocks the sound of their voice, can make speech easier for some people.
“But there isn’t one right way to treat stuttering,” said Eitnier. “Since no two stutterers are alike, what works for one may not work for another, because its roots, causes, and severity vary. And even though there is no cure, pill, or surgery for it, people can learn to manage their stuttering.
“But it is very hard work no matter what age you are,” she continued. “Adults are taught relaxation techniques; the more relaxed and comfortable they are, the more fluent they become.”
Dorval sees many adults who stutter, and says some re-learn strategies taught during their childhood. One is to stop speaking and take a deep breath from their diaphragm when they begin to stutter.  “The whole idea is to remain relaxed,” she said. “Stuttering typically happens when they are in an emotional or stressful environment. If they become angry or excited, emotions can take over their speech.”
Speaking on the phone is also difficult, because stutterers fear judgment and often don’t know who will answer when they make a call. “Most stutterers will tell you they hate the phone. They will text people or use e-mail and have other people make their doctor’s appointments for them,” Dorval said.
One technique she uses to overcome this is to have an adult call stores and ask if an item is available. They prepare a list of questions before they call, and then read them off from a checklist. Dorval advises them to take their time, speak slowly, and if they begin stuttering, to stop, take a deep breath and then begin speaking again.
“A lot of stutterers talk very fast; some repeat entire works, some repeat phrases, and some repeat the initial consonant sound. And some also use interjections such as ‘ah’ or ‘um’ between words and have hard or soft blocks,” Dorval said, adding that a block refers to the length of time that passes between words or sounds.
“A soft block may come across as inappropriate pausing while a hard block makes the words sound tense,” she explained.
Recording the person’s voice while they are speaking, then playing it back to them can also be useful. “If they hear what they doing, they can see where they could have slowed down and started again,” Dorval said.
Some stutterers develop secondary behaviors such as rubbing their leg or wincing when they speak, she continued. These actions take place because at some point, the behavior worked and as a result it became an involuntary response.
“I worked with someone who rocked and bit his hand while he spoke, and had someone else who would wring her hands,” she told BusinessWest. “The behaviors create more tension, and part of the person’s therapy is to make them aware of what they are doing, because these actions make their stuttering more obvious.”
Dorval wants adults to know that if they are talking to someone who stutters, they should not finish their sentences or interrupt the individual. “People want to help, but they need to be patient. And if you work in a public place and get a stutterer on the phone, be extra patient. It takes a lot for them to make a call,” she said.
Adults who stutter often report they have difficulty with job interviews and relationships. “They feel like they are not capable of interacting the same way as someone who speaks fluently,” Dorval said. “But if someone really wants to improve, and is ready to make a commitment, the chances of a successful outcome are increased.”

Health Care Sections
Navigating the Minefield of Long-distance Caregiving

Gina Barry

By Gina M. Barry, Esq.

There comes a point when most of our nation’s elders will need assistance with various tasks, such as household management, bathing, dressing, medication management, meal preparation and eating, transferring, and/or using the restroom. In the past, such assistance was typically provided by family members; however, with the increased mobility of our society, it is now common for family members to be too physically distant to provide hands-on care.
It is also common for an elder to be unwilling to move closer to their family, even if staying where they are means receiving care from someone other than their family members. Although the distance creates many hazards, steps can be taken to allow successful navigation of the minefield of legal, financial, and administrative issues that lie in wait for the long-distance caregiver.
The most common legal issue associated with providing proper care and oversight from a distance involves establishing proper legal authority to ensure ongoing care in the event of incapacity of the elder. When proper legal authority is not established, caregiving can be interrupted, leaving the elder at risk for physical, mental, and/or financial harm.
This legal issue can be easily resolved through the elder’s execution of a durable power of attorney and health care proxy. The durable power of attorney and health care proxy are two distinct legal documents that give a person the elder chooses the authority to make financial and medical decisions on the elder’s behalf if the elder is incapacitated.
In the event that a durable power of attorney and health care proxy are not established and the elder loses capacity, it will be necessary to petition the probate court to appoint a conservator and/or guardian to make financial and medical decisions for the elder. The process of having a conservator or guardian appointed is expensive, time-consuming, and results in the elder’s loss of privacy and legal rights. As such, the overseer of the elder’s care should discuss with the elder the need to establish these documents while the elder is still capable of executing them.
In addition, end-of-life decisions should be discussed with the elder, and the elder’s wishes should be memorialized in writing within the proper legal document. Ideally, the estate plan will also include a will, which provides clear instructions as to the disposition of the elder’s estate upon their passing away.
Because the law varies from state to state, another common legal pitfall arises when the estate planning documents that have been established are not valid or are not recognized. This pitfall usually arises because: (1) the documents were not properly prepared or executed; (2) the documents were prepared in the caregiver’s state and are not recognized in the elder’s state; or (3) the documents were prepared in the elder’s state and the elder moves to the caregiver’s state where documents are not recognized.
To avoid the pitfall of having unusable estate-planning documents, it is best to hire elder-law attorneys practicing in both the elder’s and the caregiver’s states, so that you can be sure the advice you receive will pertain to the law of each state, and any necessary state-specific provisions will be incorporated into the estate-plan documents. Otherwise, it is possible that the elder could lose the protection of the documents, especially if the elder moves after losing his or her capacity to execute new documents.
Financing care is another area loaded with potential problems for the long-distance caregiver. Many times, the elder expects that public benefits (Medicaid) will pay for his or her care needs. Again, each state has different rules relative to obtaining approval for public benefits, and there are vast differences between the states as to various issues, including, but not limited to, asset and income limits, the effects of long-term-care insurance, and the effects of past gifts. Again, it is imperative to consider the rules in both states when planning if there is any possibility that the elder will relocate.
Further, there are also differences in the reach of each state’s estate-recovery rules, which are the rules that allow the state to recover benefits paid for care from the estate of a recipient who has passed away. Here, proper planning can ensure that benefits will be obtained as efficiently as possible and, at the same time, minimize the exposure of the elder’s estate to recovery efforts.
With respect to administrative issues, coordinating caregivers can be a daunting task. It can also be a serious mistake to rely on an elder’s self-reported care needs, because many do not recognize their own needs when they arise. As such, every long-distance caregiver should hire a geriatric care manager in the elder’s area. A geriatric care manager is a health care professional with training in gerontology, social work, and nursing. In most cases, the geriatric care manager will conduct an assessment of the elder and develop an individualized care plan.
In the long-distance-caregiving situation, the geriatric care manager will act as a liaison for the distant caregiver. Here, the geriatric care manager will oversee the elder’s care, providing a report to the caregiver at regular intervals and alerting the caregiver to any potential problems. The geriatric care manager’s additional oversight not only provides peace of mind for the long distance caregiver, but also guards the caregiver from claims that he or she is not conscientiously carrying out his or her duties due to the distance and/or lack of personal oversight.
Even though long-distance caregiving is a minefield, the wisest of caregivers knows that hiring professionals in the elder’s area, the caregiver’s area, or both is the equivalent of employing a minesweeper. With proper planning and the advice of elder-care professionals, caregivers can defuse or altogether avoid the mines and successfully navigate the minefield of long-distance caregiving.

Gina M. Barry is a partner with Bacon Wilson, P.C. She is a member of the National Assoc. of Elder Law Attorneys, the Estate Planning Council, and the Western Massachusetts Elder Care Professionals Assoc. She concentrates her practice in the areas of estate and asset-protection planning, probate administration and litigation, guardianships, conservatorships, and residential real estate; (413) 781-0560; baconwilson.com

Health Care Sections
In the Trauma Bay, Work Is Carefully Choreographed

Dr. Reginald Alouidor

Dr. Reginald Alouidor, here consulting with surgical residents, says work in the trauma unit is a total team effort.


It is 4:56 p.m., and Dr. Reginald Alouidor is looking at his pager.
It is alerting him to the fact that an elderly woman is being transported from Cooley Dickinson Hospital in Northampton to the trauma unit at Baystate Medical Center. She had fallen in her home, suffering injuries to her face, as well as a broken wrist, but there are fears that she has also sustained brain injuries. “She was stable, but there was blood in her brain and the potential for deterioration,” Alouidor would explain later.
In the parlance of the trauma unit, this is what is known as a ‘category-2,’ or ‘cat-2,’ emergency, an incident less severe in nature than a ‘cat 1,’ which could be a serious motor-vehicle accident; a gunshot wound, or GSW, as one is called; a stabbing; or perhaps a paralyzing injury to an athlete.
But with either category, the message on the pager sets in motion a highly choreographed response that is part and parcel to life in the only level-1 trauma unit in Western Mass. When the patient arrives from CDH, the so-called ‘trauma team’ is ready and waiting to administer care that will continue long after the individual is taken from the trauma bay.
On this particular Monday, BusinessWest was a guest in the bay and surrounding emergency department to talk with team members about their work, its challenges, and rewards, and also record what would be considered a typical night in the trauma unit, although all those involved say there is no such thing.
Each day is different, said Alouidor, the attending trauma physician on this night, and unpredictability is the only constant.
Soon after the aforementioned patient, who suffered what’s known as a ‘mechanical fall’ arrives, the bay becomes awash in motion, with the various players — Alouidor, residents, a nurse, and others — attending to specific duties while trying to maintain order in what would be considered close quarters. There are a half-dozen people treating the patient, looking at information, and consulting with one another as data is pored over. In other instances, including most cat-1 cases, there may be two or three times that many people in the room (including security personnel and family members), necessitating what Alouidor calls “crowd control.”
“Having 10, 15, or even 20 people in the room is not unusual, and there’s a sign on the wall that identifies who is supposed to be there,” he explained. “It shows the room, it shows where the bed is, and it shows the position of each member of the team. As trauma-attending, when I have a very ill patient, I don’t just walk around the bed; I know where I’m supposed to stand — I have a position at the foot of the bed. My airway resident has a position at the head of the bed, the ED-attending has a position at the head of the bed, the trauma nurse and the trauma scrub nurse all have their positions marked out, they know where they’re supposed to be.
“So when we talk about choreography, or ballet, when we walk in the room, everyone knows their role,” he continued, “and everyone knows where they’re supposed to be.”
Life in the trauma unit is demanding, said those we spoke with, work that requires a broad mix of abilities, from the surgical skills needed to save lives to the soft skills one must possess to properly inform, comfort, and console patients’ family members.
“It’s a golden rule — the family needs to know what’s going on,” said Alouidor. “Even during resuscitation, family members have a right to be present, and someone from the team will detach from the team and stay at the side of that person so that they know what’s going on. If we admit a 4-year-old, the best medication I can provide to calm that child is his mother or father to hold his hand.”
Both tragedy and triumph, if it can be called that, can be found in the trauma unit.
“We make a lot of great saves here,” said trauma nurse Concetta ‘Chetty’ Jez, an evening supervisor in the emergency department and 38-year nursing veteran, who would emphasize that word ‘we’ with every comment she made about the trauma unit. “We don’t save everyone, but when you walk away, you’re thinking, ‘we really did it.’”
For this issue, BusinessWest talked at length with Alouidor and other members of the trauma team that night to gain a perspective on the choreography that goes on in the trauma unit, and how the ‘controlled chaos,’ as some described it, represents teamwork personified.

Step by Step
Alouidor, who was born in Zaire but is a citizen of Haiti and grew up in that country, told the BusinessWest that he’s always been drawn to emergency-room medicine and especially trauma care.
And in Haiti, where he did his first four years of surgical residency work, this care took on a different tone and tenor than what he would experience here later in his career, and provided different kinds of learning experiences.
“I come from a third-world country where our trauma systems are not as well as organized as here in the U.S.,” he explained. “Back home, we see things that you may have seen in the states 50 or 60 years ago, because at work, employees are not protected, and as a result, their hands get mangled in machines. Also, the streets are not properly lighted and the cars are not properly inspected, and as a result, you have a vehicle traveling with 20 people that was meant for 10, and when this vehicle tips over, everyone is injured.
“It’s a country where basic emergency services and transportation are not well-organized,” he continued. “So someone who has a car crash in a town 100 miles away from the capital is not stabilized and is brought to us by means other than an ambulance, and without having been properly screened or triaged. These are the patients that we had to take care of, so as a medical student, I was always very involved in the care of these patients and recall in my third and fourth year of medical school taking extra time to spend with residents in surgery so I could get more exposure to trauma.”
Alouidor would do a second surgical residency in New York City, and eventually came to Baystate in the summer of 2006. There, he spends roughly one-third of his time in what is the only level-1 trauma unit in the four western counties of Massachusetts — there is one at UMass Medical Center in Worcester and six in Boston — and one of three that serve Connecticut.
Level 1 is the highest designation for trauma units, and such facilities provde the highest level of care, said Dr. Ronald Gross, chief of Trauma and Emergency Surgery Services at Baystate Medical Center, noting that there are three levels of trauma facilities in Massachusetts, and as many as five in other states.
“If you take the overall spectrum of trauma, 100% of all injured patients, level-1 centers will care for about 15% of the trauma patients,” he explained. “All of the rest can be very well-cared for at community hospitals that are level 2 or less. The most severely injured patients should go to a level-1 center, and the statistics show that, if they do, you decrease their mortality by 25%. In fact, the numbers show that if you don’t take your patients to a level-1 trauma center and they go somewhere else first, mortality is four times that of those who go to a trauma center first.”
An emergency department is part and parcel of what is needed to have a level-1 trauma center, he continued, adding that trauma surgeons work hand-in-glove with emergency medicine physicians who staff the ER.
Key elements of a level-1 center include 24-hour in-house coverage by general surgeons and prompt availability of care in varying specialties, such as orthopedic surgery, neurosurgery, plastic surgery, anesthesiology, emergency medicine, radiology, internal medicine, oral and maxillofacial surgery, and critical care, said Gross.  In addition, a level-1 center has a program of research, is a leader in trauma education and injury prevention, and is a referral resource for communities in nearby regions.
The long, severe winter of 2010-11 has added to what would be considered a typical workload in the trauma unit — again, if there is such a thing, said Gross. He noted that there have been more weather-related motor-vehicle accidents, by his estimation, a higher number of serious slip-and-fall incidents, and considerably more cases of people falling off roofs, an obvious result of the heavy snowfalls and homeowners’ attempts — almost always ill-advised — to reduce the threat of collapse. Meanwhile, Alouidor said this winter has seen a high volume of what he called ‘interpersonal violence’ — “there’s been a lot of penetrating injuries, a lot of gunshot wounds and stabbings” — a statistical anomaly he could not explain.
A recent serious head injury, a true cat 1, provides an insightful look at the full breadth of the work performed by trauma-team members after the pager goes off — and well after the patient leaves the bay.
“He had a very severe brain injury, and at the time of admission, we were all concerned about the potential outcome,” Alouidor recalled. “This patient put in a week in our ICU in which he received what we categorize as maximum medical therapy.”
Elaborating, he said that surgical teams moved quickly to decompress the brain, a procedure gaining more acceptance after recent success with soldiers in Iraq and Afghanistan.
“A large fragment of bone is removed, and thus the brain has room to swell,” he explained. “When there’s a brain injury, the brain’s main response is to swell, and with the swelling, the pressure in the brain increases, and that’s what leads to complications. There are multiple medications we can use to decrease the swelling and decrease the pressure and stabilize the patient, but this patient did not respond to any form of medical therapy, so at that point we had to decompress his brain.
“Despite this, his brain pressures were not properly controlled,” he continued. “After several days, he eventually died. We spent those days with the family, hand-in-hand with his wife, his children, his parents; it was a very long process, and a case that shows how we’re not just taking care of the patient, but taking care of the family.”

On the Clock
When asked what he enjoys (if that’s an appropriate word) about trauma work, Alouidor said he takes a great deal of satisfaction from making a profound and often immediate impact on someone who is probably having the worst day of his or her life, but there is much more to it than that.
“I like what I do for a variety of reasons,” he explained. “It’s not only the relatively quick results, but also the fact that I really like taking care of my patients; I’m very busy and very involved in their care, and that’s rewarding.
“There’s a wide range of results in trauma,” he continued, adding that not all of them come quickly, and some are obviously tragic in nature. “It’s not only the person who comes in in extremus that you can turn around very quickly by properly resuscitating them in the emergency room, bringing them to surgery, and doing the right operation at the right time, and watching this patient turn the corner within hours and come back to life; that’s the best-case scenario, but they’re not all like that.”
On the Monday he spoke with BusinessWest, Alouidor’s day began at 7 a.m., and the shift would continue until 7 the next morning. That might seem like a long shift to most, but he’s used to it — so much so that his body’s ‘clock’ is impacted when he’s not working. Indeed, he finds that, when he’s on vacation, by the time he’s a few days into a trip, or about when he’d normally be taking a turn in the trauma unit, he finds himself staying up all night.
Since this Monday was relatively quiet, Alouidor was able to spend some time with BusinessWest and discuss the many nuances of work in trauma. He said he arrives each day expecting “anything and everything,” and quite often gets both.
There is often no rhyme or reason to the level of the activity in the trauma unit, although there are some circumstances that will obviously contribute to volume, he explained, noting that the frequency of motor-vehicle accidents increases with bad weather and poor road conditions, and, in general, more bad things happen when people are outdoors, such as the summertime.
And there is, he maintains, scientific evidence of — and common-sense explanations behind — surges in activity during hot weather and full moons.
“The heat does things to people,” he said with a smile. “There is actually data in the literature that demonstrates that, when it’s a warm summer night or when the moon is out, trauma departments are more busy, and this is something we have known for years. When it’s warm, people are outside, and when they’re outside, things tend to happen — accidents, people fall off the balcony — and some bad things, like fights. And when you have a full moon, there is light until very late, and since people are out later, there’s more potential for them to get into trouble.”
And while this Monday was uncharacteristically calm — until mid-evening, at least — there are occasions, and many of them, he noted, when the patient volume on the first day of the work week will prompt someone to say, ‘are you sure today is Monday?’
Penetrating wounds, especially those related to interpersonal violence, have been occurring with great frequency this winter and, in general, over the past several years, said Alouidor, who noted that, had there been a shooting on the night of BusinessWest’s visit, he probably would not have been at liberty to talk about it due to health care privacy regulations. So he used a hypothetical situation to discuss these cat-1 cases and all the ways the trauma unit responds, starting with what his pager would be telling him when it went off.

Teaming with Anticipation
“It would be alerting us to a ‘category 1, GSW,’” he explained. “There would be an age to follow, a location of the wound or wounds — chest, body, head — and there be be vital signs, blood pressure, heart rate, mental status, and EMS can tell us if the patient is critical, meaning minimum vital signs, or stable.
“And stable is a relative term —  young, healthy people can tolerate a lot before they crash, but when they do crash, they’re in trouble,” he explained, adding that ‘critical’ is a relative term as well, and one that refers to potentially life-threatening injuries and an individual who needs to be stabilized.
With the information from EMS in hand, the trauma team begins to mobilize, said Alouidor, noting that the information on his pager is also now in the hands of other departments and individuals whose services will likely be required. This list includes the ICU, the operating room, radiology, the blood bank, lab, and also pastoral care.
“We care for these patients, but also their families,” he said. “If someone arrives here and has their 25-year-old wife or 50-year-old mother or 17-year-old son with them, someone needs to sit down with these people and talk them through what’s going on. We’ll provide the necessary medical information, but they also need support; we want to make sure there’s someone there for the family if they need someone to talk to.”
By the time the patient arrives, the team members are ready, he continued, adding that, by this, he means they are gowned, masked, and fully prepared to perform the rapid assessment that is needed in such cases. Airway, breathing, and circulation are the first things checked, he said, adding that disabilities, mental status, and injuries are also assessed.
“I’m not distracted by the fact that someone has a hole in their chest and a hole in their abdomen and they’re screaming bloody murder,” he told BusinessWest. “What’s important to me is to see if the person is stable first, and then, in a very systematic fashion, we go over things. People look at us very cynically and say, ‘this guy’s been shot in the abdomen; why are you looking at the airway first?’ That’s because the first thing that’s going to kill this person is not the fact that they’ve been shot in the liver or in the blood vessels in the stomach. What’s going to kill them first is that they’re not breathing. What’s going to kill them afterward is the fact that they don’t have circulating blood.
“Then, we go on to assess the injuries and do what’s called a secondary survey,” he continued. “Then we make our decisions. Is this patient stable? Is he critical? Is this a patient we will do a workup on? This might be a gunshot wound we assess in ED and determine it’s not a penetrating injury. Then we can say, ‘it’s your lucky day; you got shot, and the bullet only grazed you,’ or ‘it didn’t go through any significant structures.’”
If the patient is critical and needs surgery, he or she is in the operating room within minutes, Alouidor went on, adding that other types of trauma, be they injuries from a car accident, fire, or fall from a roof, are assessed and treated in the same fashion.
And with every step in the process, the team is involved.
“I don’t work alone — I work with a team,” he stressed. “I could not provide the care I provide alone. And one of the reasons why modern trauma centers are so successful is not just because they have good doctors, nurses, X-ray technicians, or anesthesiologists. They are successful because they have good systems, and these systems are put in over months and years, and it is these systems that lead to good outcomes.”
Children make up a small percentage of the caseload in trauma, said Alouidor, adding that they bring some additional challenges to the fore.
Communication is one of them, he explained, adding that very young children can’t articulate what’s happened or where it hurts. “Parents can provide a story,” he explained, “but sometimes, that story is, ‘I was in the other room, I walked in, I saw him lying on the floor,’ so we don’t really know what happened in those circumstances. And to me, that’s one of the more challenging aspects of caring for kids.”
“Some people say it’s difficult to treat children because when you look at them you see your own children,” he continued. “And while that’s true, when I look at my patients, whether it’s the 20-year-old, the 45-year-old, or the 85-year-old, I tend to see someone I know. I think about my niece, who is 20 years old, I think about my brother, who’s 45, and I think about my parents. You tend to find yourself in any patient you’re seeing.
“It is more difficult to accept a child who has significant injuries, especially when you know the outcome will not be good, as opposed to someone who’s older,” he continued. “That’s not to say that you don’t care as much [with the older individual], but it’s easier to understand and cope with someone who’s 88 and coming to the end of their life than it is with a child who’s 4 who has a devastating injury and will live with those complications for the rest of his life.”

Work in Progress
‘The Q word.’
That’s the usually unspoken term for ‘quiet’ in the trauma unit — and in most hospital settings, for that matter.
Those who are superstitious won’t say it out loud, said Dr. Mazen Al-Mansour, a surgical resident at Baystate who spends good deal of his time handling trauma work. That’s because doing so will, in their minds, inevitably change the course of an otherwise calm evening in the bay.
Al-Mansour is a fourth-year resident in the Department of Surgery, which means he’s nearing the end of this long, grueling stretch of his training. He told BusinessWest he would like to become a general surgeon, but enjoys many aspects of trauma work, especially the pace and unpredictability of the work.
When asked if organized, or controlled, chaos would be a good way to describe what goes on, he said only those who don’t work in the unit would use that term, even if it is fairly accurate.
“Everyone knows exactly what’s going on and what’s going to happen next, when there are multiple traumas at the same time or when we get extremely sick patients,” he explained. “It can be a little chaotic, but that’s the nature of traumas.”
Echoing Alouidor, Al-Mansour said work in the trauma unit requires a mix of skills, from the ability to assess and treat a penetrating wound to the compassion needed to address the wants and needs of family members.
“We work closely with extensively trained trauma surgeons who have the experience of dealing with life-threatening injuries in different areas of the body and different kinds of trauma, such as penetrating trauma or blunt trauma such as a motor-vehicle accident or people who are struck by vehicles,” he said. “We get to work closely with these people — we get to be the first-assist when it comes to the operation, and we get to watch these people talking to families, and we get to be involved with the families as well.
“There are different levels of people who get involved, and different levels of experience,” he continued, “and a lot of mentorship and observation on the part of younger people to pick up on the skills and the knowledge of how to handle the trauma patients and their families.”
Jez, whose job it is to coordinate nurse activity in the emergency department, including the trauma unit, said trauma nurses are specially trained for their work, which is demanding physically and also emotionally, but in many ways rewarding.
“It’s one of the greatest places to work in, and the nurses, while they can feel stressed — it’s a very, very busy place — will say that they truly make a difference,” she said, adding that the nurses play a critical and yet often overlooked role in the ED and the trauma bay.
“When these patients come in to the trauma unit, there’s this huge hurry — everyone’s in this big rush, everyone’s all excited, and the adrenaline’s flowing,” she explained. “And the nurse is in the middle of it. It’s the nurse and the patient, it’s the nurse who brings in the family, it’s the nurse who does all the meds, it’s the nurse that’s doing all the re-evaluation, it’s the nurse who’s there when you’ve lost the patient, and it’s the nurse who makes the patient look presentable so the family can come in and see him.
“They do it because it they love it,” she said of the nurses and their work. “They cry a lot down there — that goes with this territory — and they find order in the chaos.”
Alouidor stressed repeatedly that ‘quiet’ — he’s not at all afraid to use the ‘Q’ word — doesn’t translate into not busy.
Indeed, trauma physicians have patients to continually evaluate and myriad other types of work to handle when beds 9 and 10 in the trauma unit are empty or emergencies have passed. And they know that, at any minute, even if the moon isn’t out or it’s warm outside, the pace of the evening can change dramatically — and often does.
That’s why there are systems and procedures and signs on the walls in the bay telling people where to stand. The only job description for the people who work in this unit is to be ready — before the pager alerts them to an arriving patient, and long after the controlled chaos begins.

George O’Brien can be reached at [email protected]

Health Care Sections
Joint Replacement Makes Significant  Strides

Dr. Henry Drinker

Dr. Henry Drinker says demographic trends and improvements in technology have combined to cause an exponential rise in the number of patients receiving new hips and knees.

It’s a surgery that doesn’t save lives, but does give patients their lives back. The field of total joint replacement has grown exponentially in recent years as technology and the materials used to replace arthritic joints have improved dramatically. Now, as the Baby Boomers enter their senior years and awareness of joint replacement grows among all age groups, procedures to implant new artificial knees and hips are expected to double and even triple in the next decade. Clearly, this is one surgical discipline making some great leaps forward.

Total joint replacement has long been considered a surgery for older, not younger, people — but not too old.
The rules, however, are changing.
“It’s mainly for arthritis, and arthritis is an age-related condition; most patients have been in their middle-aged years, some of them elderly,” said Dr. Henry Drinker, an orthopedic surgeon at Hampshire Orthopedics & Sports in Hatfield. “But more and more, we’re treating a younger patient population, due to a host of factors, including an increased emphasis on athletics and physical fitness, which has produced a lot of arthritic knees in younger people.”
Dr. Robert Krushell, medical director of the Hip and Knee Replacement Program at Baystate Medical Center, said the age of likely candidates for joint replacement has expanded on both sides of the spectrum.
“It’s common to see people coming into the office in their 50s, and sometimes younger than that, who need hip or knee replacement. And with the technology we have today, we’re much more comfortable offering it to people in that age range because it will last longer,” he said.

Dr. Robert Krushell

Dr. Robert Krushell says the age of likely candidates for joint replacement has expanded on both sides of the spectrum.

Meanwhile, “joint replacement has become much more common in people in their 80s,” he added. “I think that’s related to the fact that people are living longer, and they are staying otherwise healthy and more active. It’s common to see people coming in the office in their early to mid-80s, or older, in pretty good shape; they’re pretty robust and, if it weren’t for the arthritic joint, would be living very active lives.”
Those two trends point to one unmistakable fact: joint replacement is a very healthy field in which to practice today, with about 350,000 total knee replacements and close to 200,000 hip replacements being performed every year in the U.S., Drinker said. “And it’s on an exponential rise, partly because of Baby Boomers coming of age and experiencing arthritic joints.”
And that trend — both locally and around the country — is projected to continue over the next two decades, said Krushell. “Current projections say that the number of people getting hip replacements per year will double 10 years from now, and knee replacements will triple.”
Fortunately, doctors say, the technology that enables total joint replacement has improved, and the materials used have become more durable, to the point where the risk of complications has become much less for older patients, and artificial joints last much longer in people who undergo the procedure at a young age.
“There has always been a big concern about taking a damaged hip or knee in a young person and replacing it,” Drinker said. “You were pretty much guaranteed that the procedure would have to be done again in 15 or 20 years, or less, and redo procedures are much more invasive and much more destructive. So evolutions in the field have made it possible to bring this to a greater number of patients with joint problems.”
This month, BusinessWest takes a look inside the changing world of total joint replacement and the advances that have made the surgery safer, and the results longer-lasting, just as more and more Americans of all ages are clamoring for it.

Hip Knee Hooray
The practice of joint replacement can, and does, encompass shoulders, elbows, wrists, and hands, but the vast majority of cases involve hips and knees.
The procedure is essentially what it sounds like: removing a damaged joint and replacing it with an artificial one, usually made from plastic or metal. The materials may be cemented into place, or not cemented and instead designed for the bones to grow into the prosthesis; the latter tends to have a longer recovery time, but also lasts longer in the long run, often making it a better option for younger people.
Dr. Khalid “Kelly” Instrum, an orthopedic surgeon with Holyoke Medical Center, said patients, along with their doctors, make the decision to undergo total joint replacement based partly on how their arthritis or other condition affects their ability to partake in day-to-day activities.
“For a younger person, that might be their athletic ability, while for an older person it may be the ability to take a walk with their spouse. Joint surgery is purely elective, and it depends on how it affects them. We never tell people they have to have it; it doesn’t save their life, but what we do does improve their life. As long as someone is healthy enough to go through surgery, it is pain-relieving, and something that gives people their lives back.”
In recent years, Krushell noted, new bearing surfaces have been developed that wear much more slowly and withstand much more activity without excessive wear, increasing the projected lifespan of these implants. The cementless option is particularly exciting, he said.
“There’s no longer any glue to loosen over time. These bonds that the bone makes onto the implant seem extremely durable; we almost never see these hip implants loosen. It’s a radical change, and we’re hopeful that some of these implants will be bonded to the bone forever.
“In the area of knee replacements,” he continued, “we’ve seen similar improvements in the area of bearing materials, and we’re just starting to delve into using knee replacements that also don’t need bone cement in the hope that, just like hip replacements, we’ll find that knee replacements get more permanent bonding. That’s pretty new, cutting-edge technology for knee replacement that’s not being used much around the country, but it’s starting to slowly gain traction.”
Instrum has also observed a series of evolutions in the field, from new materials to the increasing use of minimally invasive surgical techniques.
“We can make smaller incisions without cutting the muscles, so the length of stay after surgery is reduced,” he said. “It allows people to get up and get going quicker. With the techniques we used to use, people had to watch how they bent over after hip replacement, but with modern techniques, often they don’t have to worry about those types of problems anymore.”
Drinker noted that, with minimally invasive methods, “the ease of recovery may be affected, and the pain to the patient is maybe less. Scars are smaller, and blood loss is lower.”
Still, he said, such surgeries are not standard across the discipline. “They have a steep learning curve and are fraught with complications. There will always be some surgeons who use these techniques, but I’m not sure they’ll be universally recognized everywhere.”
In addition to the emergence of minimally invasive surgery, allowing patients to recover more quickly, Krushell said, “another thing that’s been very helpful is some of the newest techniques in post-operative pain control. It hurts a lot during the first few days after surgery, but if you have good pain control, it can be a lot easier to get up and out of bed, do your therapy, and get good motion in your joint.”

Progress Around the Bend
Drinker, who is affiliated with Cooley Dickinson Hospital, touted CDH’s dedicated Joint Replacement Center as the wave of the future in this field.
“What we have here at Cooley Dickinson represents the state of the art,” he said of the 12-year-old department; before that, joint-replacement patients were part of the general hospital population. “In this segregated physical space in the hospital, those patients are the only patients on the floor. It’s almost a quarantined unit in the hospital, and it’s had a big impact on patient experience and outcomes. I believe it’s the only dedicated total joint service in New England.”
The primary advantage, he said, is that all nurses and physical therapists on the floor are trained in the subspecialty of joint replacement. Not only is the patient-nurse ratio small, but patients can expect a certain consistency of care since they aren’t being treated by nurses rotating in from other units.
“What’s really special about the joint center is that we have a specialized program for joint-replacement patients. We have a separate unit, and we have our own exercise room right here in our unit, and we have a pathway of care specifically for joint patients,” said Anne Ridabock, clinical coordinator of the center. “We try to do most joint surgeries on Mondays, then 99% of the time they’re discharged on Thursday. And they can follow this path together: group exercise every day, as well as individual exercises tailored to them.
“Our staff here is just so well-versed in caring for joint patients; they’ve undergone specialized training and have years of experience as well, and that makes for a very smooth, very efficient process,” she continued. ”The patients are continually telling us, ‘you work as a team here; you anticipate what we need.’ It’s an amazingly smooth operation.”
The setup also helps to control complications, particularly infections, Drinker said, noting that the national infection rate for joint-replacement surgery is about 1.5%, while Cooley Dickinson’s is around 0.6%. “One reason is that, by having a quarantined floor, these patients are not subject to hospital-borne infections to the extent they would be on a general medical floor.”
Ridabock said the unit’s focus on “going the extra mile” in infection control includes the hospital’s recent adoption of a cutting-edge system that disinfects patient rooms using ultraviolet light. “And all joint-replacement patients have to be cleared of infectious processes, because an infection in the joint is a real problem. Just having a specialized unit keeps complications low, patient satisfaction high, and really aggressive physical therapy possible.”
Having a specially trained nursing staff also cuts down on the incidence of dislocation in the first few days following the procedure, Drinker added. “The occurrence of a dislocation in the first few days after this operation is often related to nursing care and patient education.” Meanwhile, he added, group-therapy sessions allow patients to share each other’s apprehensions and triumphs.

One Step at a Time
Doctors share in such triumphs, too, and Instrum said it’s gratifying to see people able to do more things, whether it’s a young or middle-aged patient or a Baby Boomer who — like many members of that generation — intend to stay vigorous well into their retirement years. “Obviously it’s good for their general health and helps them be active.”
Krushell cited a patient who went on to achieve long-time goals, including visiting the Grand Canyon and the Great Wall of China. “She never thought she’d be able to do stuff like that. Then a lot of patients just say they want to go for walks with a parent or grandparent.”
Helping them get there, he said, is personally satisfying.
“I feel amazingly blessed to be in my field. In my normal day in the office, I see people starting to get their lives back again. People commonly say this is the best thing they’ve ever done, so it is very gratifying to see people who couldn’t get around before surgery get back to their lives again.”

Joseph Bednar can be reached at [email protected]

Features
Working in Paradise City Certainly Has Advantages

Crist Myers, president and CEO of Myers Information Systems

Crist Myers, president and CEO of Myers Information Systems, says the company’s Northampton location helps to enhance the creativity of its employees.


Six years ago, the owners of Myers Information Systems Inc. relocated the broadcast-software company from Holyoke to Northampton.
“We don’t do business locally or regionally,” said President and CEO Crist Myers as he explained that decision. “We moved here because we wanted to offer our employees the very best atmosphere we could find to enhance their creativity.”
The business is adjacent to the Norwottuck Rail Trail so employees can take a stroll or ride their bicycles on it. They can also walk downtown, which Myers said is a wonderful option when they need a break from work. “They don’t have to jump in their cars to go somewhere to have lunch. They can interact with people downtown where there is a blend of academics and professionals,” he said, adding that employees also take advantage of the many events and offerings available after hours and on weekends, which range from concerts to performances, restaurants, and pubs.
The fact that Northampton is the hub of the five-college area also made the city an attractive choice of mailing address, Myers said. “When you’re in the software business, it is important to have young, professional talent, and this area is conducive to attracting that kind of employee. We seem to get a higher quality of résumés here and can take advantage of the local college graduating classes.”
His rent is higher than it would be in surrounding communities. “But without a doubt, it’s worth it,” he told BusinessWest. “It is a nicer environment for employees, and in the long run, that is a positive for them and for an employer. They enjoy being here because it’s safe and quiet and there is alternative transportation — buses and walking and biking trails, which cuts down their expenses. Some of our employees ride their bicycles to work, which they couldn’t do before.”
There are many business owners in Northampton who use similar words to describe why they’re located in Paradise City, said Suzanne Beck, executive director of the Greater Northampton Chamber of Commerce. She agrees that Northampton is very appealing to young people and professionals because of the lifestyle it offers.
“It combines rural and urban characteristics and has everything from farmland to a vibrant downtown commercial district,” she said. “It’s also very easy to get to, and there are no traffic jams at any time of the day.”
Although rents downtown can be pricey, Beck says there are many different price points throughout the city, particularly for office space. And entrepreneurs thrive in all areas. “Entrepreneurs are attracted to Northampton because there is a very strong entrepreneurial character which is visible due to the mix of retail stores and commercial and professional businesses downtown. The entrepreneurial spirit is tangible here,” Beck said.
In addition, Northampton’s residents are well-rounded. Teri Anderson, the city’s economic development coordinator, says 91% have a minimum of a high-school diploma, and 50% have a bachelor’s degree or higher, making for a highly skilled and educated workforce.
“We also have a very good public-school system and offer business-development assistance through our office to help with site selection, resource and referrals, financial assistance, and business counseling sessions,” she told BusinessWest.
The single tax rate, set at $12.96 per thousand of assessed valuation, is another attractive draw. “It’s pretty low compared to a split tax where commercial and industrial property is taxed at $35 to $40 per thousand,” Anderson said, citing figures from surrounding communities. “And the proximity of the five colleges offers strong research capabilities and access to students for internships.”

Center of Attention
Northampton has a number of business hubs, including its downtown district, King Street and Pleasant Street, the I-91 Industrial Park, Village Hill, Florence Center, and the smaller Leeds Center.
“We have manufacturing and technology here, as well as a strong independent retail and restaurant sector,” Anderson noted. “Plus, Northampton’s commercial property values seem to hold their value even during recessions.”
Space is available for small and medium-sized businesses throughout the city, and opportunities exist at Village Hill, which occupies the grounds of the former Northampton State Hospital, which has been the subject of an ongoing reuse project for more than 20 years.
“Kollmorgen relocated to the village, and there is another 100,000 square feet available on smaller sites; it’s a good spot for small retailers and restaurants,” Anderson said, noting that there is a ready-made market of employees and residents who live in the 90 units on the property.
The downtown area is thriving and sees a steady stream of both foot and vehicular traffic. “We have one of the strongest downtowns in Western New England,” said Anderson. “We’re known as a cultural destination and have a large number of art organizations, businesses, and cultural events which range from art shows to music and concerts. In fact, Northampton has been listed among the top 25 art destinations in the country since 2000 by American Style magazine.”
The Three County Fairground, which serves as a showcase for cultural and agricultural exhibitions, also attracts tourists. “The Paradise City Arts Festival brings thousands of people to Northampton each year from all over New England and New York. It is important to downtown, as it is very beneficial to the retailers and restaurants,” Anderson said.
Pat Goggins has owned Goggins Real Estate for 30 years, and does most of the commercial rentals and sales business in Northampton. He said his job is made much easier because of the town’s well-deserved reputation as a cultural, retail, and culinary center.
“All people have to do is drive through the downtown area to see that it is thriving,” he said. “And the Business Improvement District, led by Dan Yacuzzo, helps make that happen.”
King Street and Pleasant Street benefit due to a ripple effect, he continued. “While they don’t have the same walkability as downtown, they lead directly there and are able to satisfy what the downtown area can’t in terms of demand.”
Meanwhile, Florence offers a village setting and is quieter than the downtown area, which some people appreciate. “It has its own business center and an industrial section in the old mill buildings, where space is available,” Anderson said.
Goggins concurred, and said Florence “has more of a service-based downtown but people love the quaintness and pace there.”
The industrial park is another attractive option. It is home to a wide range of ventures, including VOmax, which makes performance apparel for a number of sports, and relocated there from Plainfield in February of 2007.
“The top three reasons we moved here are access to a trained labor force, access to a major highway and metropolitan areas such as Boston and New York, and available space — we didn’t have the space to expand in Plainfield,” explained owner Michael Restuccia. “And the local access to art and design culture has certainly helped influence some of our newer products and designs.”
He said VOmax has taken advantage of the intelligent, well-skilled college population in the area. “We’ve hired a number of interns to help with initiatives, and have also engaged a local marketing and consulting firm to help build our brand,” he said. “They’ve helped us sign license agreements with the National Basketball Assoc., the National Hockey League, and Major League Baseball teams.”
The city is also becoming known as a prime location for green businesses and companies such as Environmental Compliance Systems Inc., which recently opened a new division in Florence in the Nonotuck Mill.

Thrive Time
Beck said one of the factors that attracts such companies is that the majority of Northampton business owners share similar values. “There are a lot of businesses here that are dedicated to supporting the community as well as their employees,” she said. “They are family-friendly.”
And while business owners and their employees support Northampton, it supports them as well, providing an attractive blend of commerce, activity, the arts, architecture, and, in a word, energy.
For visitors and business owners alike, it is truly paradise found.

Opinion
The Tuition Savings Gamble

States like Massachusetts that slash funding for public higher education during recessions and expect families to make up the difference with stock-based savings accounts are subjecting them to unacceptable risk.
It’s a maxim that, in times of economic recession, public colleges and universities get less state financial support. It last happened following the 2001 recession, when per-student state funding for public higher education dropped by 17%. Funding levels began to inch back up in 2005, but, by the time the latest recession hit, per-student state spending was still 8% below 2001 levels. Then, the bottom fell out. Nationally, state spending on higher education dropped 12% between 2008 and 2010.
But, unlike families who cope with less income by reducing their spending on non-essentials, colleges and universities are just turning to another revenue source, by asking parents and students to pay higher tuition. Massachusetts provides an excellent example: between 2003 and 2008, tuition paid by students and parents at public research universities such as UMass Amherst increased by 30%. State support increased by just 8%. In Massachusetts now, the state covers less than half the cost of educating a student at its public research universities.
This shift of costs from states to students and their families accelerated nationally between 2001 and 2005, when appropriations fell precipitously and tuition rose quickly. Around the same time, states latched onto so-called ‘529’ savings plans as a way to encourage families to save more for college. Named after the tax code section that governs them, 529 plans allow parents to put money into managed investment accounts and avoid paying taxes on their gains. Now, every state offers such plans, which are marketed as a safe, conservative way to save for college. Families have gotten the message and opened 10 million accounts over the past decade; those accounts contain $135 billion in assets.
In fact, these plans are not safe. Their viability as a savings option depends on the stock market rising steadily, with few dramatic ups and downs. But that’s not how the stock market works, as we know well from recent experience.
So, by pushing 529 plans, states have not only shifted the cost of college to parents, they’ve also burdened them with significant risks. Consider a Massachusetts family that started putting away the equivalent of $1,000 a month (in 2010 dollars) back in 1980. Over the next two decades, the rise in the value of the Standard and Poor’s 500 Index would have boosted the value of their savings by nearly 300%. Times were good, and the S&P had just crossed the 1,000-point barrier for the first time. By 2002, even with the rise in college tuition, that family’s 529 plan would have been worth enough to pay for 3.3 years at UMass Amherst.
But a family that started investing the same amount each month in 1990 would have had a different experience. By the time their son or daughter was ready to enroll at UMass in 2008, the S&P 500 was once again flirting with the 1,000-point mark, this time as the result of falling 20% in one year. The value of the family’s savings would have plummeted in late 2008, just as the stock market did, and would have covered only half a year’s tuition. Even if tuition had stayed constant from 1998 to 2008 — instead of doubling — that family’s savings would not have been enough to pay for a single year.
While a worker can put off retirement for a few years to allow his 401(k) to recover, students usually don’t — and probably shouldn’t — put off college in hopes that the stock market will rebound. With less time for parents to save and only a four-year window of time to spend their 529 account funds, families have less flexibility to ride out ups and downs in the market. Instead, they must rely more on the luck of good timing than on careful planning.
As state budgets continue to be squeezed by the recession, policymakers will no doubt push 529 savings plans even harder as a way to offset the rising cost of college. But as the U.S. continues this slow drift toward financing higher education primarily through personal contributions, we need to have a real debate about whether that’s a good idea. Parents shouldn’t have to gamble with their children’s college educations. Relying on the luck of millions of families is not a strategy for keeping public higher education accessible and affordable.

Erin Dillon is a policy analyst for Education Sector, an independent, non-partisan education policy think tank based in Washington, D.C.

Opinion
UMass Football: A Risk Worth Taking

We can easily understand why there is considerable skepticism about the decision at UMass Amherst to take its football program up a considerable notch to what’s known as the Football Bowl Subdivision (FBS).
Indeed, this move, which involves taking the school’s home games to Gillette Stadium in Foxborough, home to the NFL’s New England Patriots, comes complete with a big set of risks and question marks. Many are questioning the school’s contention that this move makes more economic sense than staying put in the Colonial Athletic Assoc., and they base this skepticism on questions ranging from ‘does anyone want to watch the Minutemen play Ball State?’ to ‘will students at the university board buses and kill a Saturday to take in football in Foxborough?’ to ‘just how many alumni living in the eastern part of the state will come out and support this team?’
These are all good questions, and many would answer them in a fashion that would fuel doubts about whether this move makes any sense at all.
But we think this is a risk — and there’s no other word for it — that is well worth taking at this time.
We won’t say the university has nothing to lose, because that’s simply not true; there’s plenty to lose, including money, time, and face. But there’s also plenty to gain, in terms of potential revenue, momentum, and much-needed respect and legitimacy — both in this state and well outside it.
What we like about this move is that it is consistent with others at the university to become more visible and also to become more of a force in this region and across the state. Of far more importance in these efforts is the work being done in the classrooms, the labs, and downtown Springfield, where the university is assuming a much greater presence. But football can be a part of it.
And in even simpler terms, we like the fact that university officials are reaching higher, and not settling for the status quo or moving backward. We could use a little more of that in this region. Despite all the questions about economics and geography (see story, page 6), we believe that this move sends a strong message that is consistent with other endeavors aimed at taking this school to a higher level.
As we said earlier, moving up a notch in football is nowhere near as important as the work UMass is doing off the gridiron. It’s certainly not as vital to this region’s or this state’s economic vitality as the efforts undertaken in conjunction with Baystate Health and other partners at the Pioneer Valley Life Sciences Institute. Or the work being done to promote entrepreneurship and mentor young business owners and thus providing them with better odds of succeeding, and succeeding in this area code. Or the initiatives being undertaken in conjunction with area precision machinists to develop new products, niches, and ways of doing business. Or the efforts to help stimulate a creative economy in Springfield’s central business district.
All of these are far more important and impactful than a move to the Mid-America Conference, games in a bigger stadium that may be only a quarter-full for many contests, the likelihood of a Thursday-night game on ESPN against Temple or the University of Buffalo, or, dare we dream, a trip to the Little Caesars Bowl some night in late December years down the road.
But football can be a part of taking this university to where everyone wants to see it go — a place of prominence, on par with the private institutions that have given this state its reputation as the place where the world comes to get an education.
We wish the Minutemen well in this endeavor. It could be a winning proposition in so many ways.

Features
As UMass Football Ascends, Question Marks Linger

UMass Athletic Director Jon McCutcheon

UMass Athletic Director Jon McCutcheon says there are risks in most all scenarios involving football at the university, but far more potential rewards with joining the MAC.


UMass administrators say the school’s planned move up a notch to the Football Bowl Subdivision (FBS) will provide the university with more prominence and legitimacy in the Bay State, and also improve the overall bottom line for football, meaning, at least for the immediate future, that it will likely lose less than it does now. But there are some who believe that both the math and geography — a university in Amherst and a football stadium 90 miles away in Foxborough — don’t work with this gambit.

‘Risk-reward.’
That’s a phrase, or descriptive adjective, used quite frequently in business, sports, or, in this day and age, the business of sports. It’s been deployed to categorize everything from golf holes to NFL draft selections, and implies that, for those willing to assume risk, there are potential rewards.
It’s also been heard with reference to UMass Amherst’s recent decision to make the move from what’s known as the Football Championship Subdivision (FCS) and the Colonial Athletic Assoc. (CAA) to the Football Bowl Subdivision (FBS) and the Mid-America Conference, or MAC. And it’s being used appropriately, said Jon McCutcheon, athletic director for the school.
“There are possible rewards, and there certainly are risks,” he told BusinessWest, adding quickly that what many are overlooking in the discussion of the merits of this move — and there’s been quite a bit of it — is that this phrase can and must also be applied to most all other options involving UMass and its football program, including the status quo, staying in the CAA.
“There are risks to just staying where we are, and there are fewer potential rewards,” he said, referring, in this case, to purely financial considerations.
Elaborating, McCutcheon and UMass Amherst Chancellor Robert Holub said there is movement within the CAA — some New England teams moving out or dropping football altogether, and additions coming with schools hundreds of miles to the south — that will make staying in that conference a more-expensive proposition for the university (more on that later).
Meanwhile, staying in the FCS will not offer UMass the same revenue-enhancing possibilities — from playing in a much larger stadium to securing larger guarantees for playing bigger non-conference rivals (such as Michigan, which the Minuteman played last year in Ann Arbor), to gaining a share of the MAC’s TV money from ESPN — that making the move will provide, said Holub.
“In middle conferences such as the MAC, you almost always lose money on football,” said the chancellor, who stressed repeatedly that finishing in the black is a feat reserved only for the biggest and most successful programs on the gridiron. “But you can wind up losing less. Your bottom line can be better.”

UMass Chancellor Robert Holub, left, with Robert Kraft, owner of New England Patriots

UMass Chancellor Robert Holub, left, with Robert Kraft, owner of New England Patriots, at last month’s announcement that the university had moved up to the Football Bowl Subdivision.

Still, this move to the MAC comes with a large number of ‘ifs’ that are already being contemplated by students, alumni, and college football followers. Indeed, there is mostly conjecture, and hardly any guarantees, about whether:
• MAC schools like Akron, Buffalo, Bowling Green, Temple (there’s a little history there from basketball), or Kent State will resonate with those abovementioned constituencies and prompt them to travel to Gillette Stadium in Foxborough, where most of the UMass games will be played;
• The university can gain some attractive non-conference games with area schools like Boston College and UConn and national powers like Michigan, which certainly seem more likely to be better draws than Ball State and Western Michigan;
• The estimated 100,000 alumni living within 30 minutes of Foxborough will become regular attendees of games; or
• The 2,500 to 3,500 UMass Amherst students who attended games on campus last fall will make the trek across the state to see their school play.
Considering these questions and others, Andrew Zimbalist, the noted sports economist and professor at Smith College, summoned his own adjective to describe the university’s gambit: “problematic.”
Hinting strongly that he believes there are too many risks and not enough potential rewards from this move, Zimbalist told BusinessWest that perhaps his biggest concerns are with simple geography, or, to be more specific, the 90 miles between the Amherst campus and Gillette Stadium.
“That’s an hour-and-45-minute drive, and to me that’s a parody of what college sports have become,” said Zimbalist, author of several books, including one titled Unpaid Professionals: Commercialization and Conflict in Big-Time College Sports. “The idea in college sports is that it was an entertaining distraction for the students after a hard week of cerebral work; it was a way a school could create some school spirit and a deeper sense of community. In my knowledge, there is no other school, among the 1,000-plus schools in the NCAA, that has a football stadium, or any other kind of stadium, an hour and 45 minutes away from campus.
“The longest drive I know about is the one at UConn — it’s about a half-hour from Storrs to East Hartford,” he continued, making the first of many unfavorable comparisons to the University of Connecticut’s football upgrade to the Big East, what’s known as a BCS, or Bowl Championship Series, conference. (The Huskies played in the Fiesta Bowl in January.)
Overall, there are many other concerns beyond geography, said Zimbalist, noting everything from the cost of getting the marching band to Foxborough to the prospect of paying much more for a head coach.
“It’s a difficult transition to make even when everything is done properly and even when you upgrade to a BCS conference,” said Zimbalist. “There are no guarantees, and you end up spending a lot more money.”
For this issue, BusinessWest takes an indepth look at the game plan for UMass Amherst, and breaks down those risks and the potential rewards.

Gaining Ground
The Mid-America Conference is certainly well-named. With the exception of Temple, located in Philadelphia, the other 12 current schools are all hundreds of miles to the west of Amherst, in the middle of the country.
There are six schools in Ohio — Akron, Bowling Green, Kent State, Miami, Ohio University, and Toledo — and also three from Michigan (‘Central,’ ‘Eastern,’ and ‘Western’), Northern Illinois, Ball State in Indiana, and Buffalo in Western New York.
The addition of UMass will allow the conference to balance its divisions — seven teams in both the east and west — and, much more importantly, penetrate the New England market and gain valuable exposure to the Boston and Hartford/Springfield markets, said MAC Commissioner Jon Steinbrecher.
“We were looking for ways to balance our divisions, strengthen the conference, raise visibility, and raise our stature academically,” said Steinbrecher. “And among the institutions we identified was the University of Massachusetts at Amherst; we both kind of reached out to each other at the same time.”
But while there seems to be little, if any, risk for the MAC in this initiative, there appears to be plenty of it for the university. However, both Holub and McCutcheon say these are risks worth taking based on a thorough analysis of the team’s options and the economics involved with them for the short and long term.
McCutcheon told BusinessWest that UMass has been exploring a number of options, including a move to the FBS, for several years now. These alternatives have always included (in theory, at least) moving down, to a lower division, or dropping football altogether, although neither has been considered a real option for the university.
Indeed, citing everything from tradition — UMass has been playing football since 1879, has captured 22 conference championships, and won what was then known as the I-AA national championship in 1998 — to the school’s marching band, Holub said dropping football has not been seriously discussed. “You don’t have a great marching band — and we have one of the best — unless you’re going to have them march at football games.”
Meanwhile, moving backward has not been much of a consideration either, said Holub, adding that this attitude reflects most everything at the university, not simply athletics. That sentiment is summed up in the comment he offered in a press release on the day the elevation to the FBS was announced. “We seek greatness in everything we do at UMass,” he said. “We promise national excellence and prominence to the citizens of the Commonwealth, and we deliver on that promise; moving to the FBS is consistent with our upward trajectory, as Minuteman football becomes part of our move toward national prominence.”
But while there have always been merits to an upgrade to the FBS, there have likewise been high hurdles — most particularly finding a conference willing to accept the university and, perhaps even more daunting, a stadium to play in.
Both those concerns were worked out in recent months, Holub noted, adding that, overall, a move to the FBS became a more alluring possibility due to changes within the Colonial Athletic Assoc.
There, several teams, including Northeastern and Hofstra, have dropped football or moved out, and the University of Rhode Island will soon be moving down a division, said Holub, adding that other schools have been added, including William & Mary, Old Dominion, and James Madison (all in Virginia) and Georgia Southern, but they are a plane ride, not a bus trip, from Amherst.
This movement, with the higher travel expenses that come with it, bring the economics of staying put into question, said McCutcheon. Elaborating, he said that UMass football has an overall budget of $4 million, with a current $850,000 contribution (Holub used the word ‘subsidy’) from the university’s general fund, and the rest coming from what is known as ‘program-generated revenue,’ which includes everything from ticket sales to concessions to guarantees from non-conference schools such as Michigan and Kansas State, which UMass played in 2009.
Looking down the road several years, there is a strong possibility that, if the university stayed in the CAA, that $850,000 subsidy would actually go up, because there would be additional expenses and no new revenues to speak of.
“When we looked at our expenses and revenues, as we got further out with the CAA, things looked worse than they do now,” said Holub. “In those situations, you contemplate the kind of move we made.”
Expenses will certainly go up with the move to the MAC, McCutcheon noted, citing everything from the need to bus students to Foxborough (which the school did for a game there last year against New Hampshire) to the probability of enlarging the coaching staff, but there is far greater potential for new revenue.

Passing Grade?
For starters, he pointed to the Michigan game last fall. UMass was given $500,000 to essentially become a non-conference ‘W’ for the Wolverines, and then almost won the game. In the FBS, such contests with national powers will yield $1 million and perhaps more, said McCutcheon, and there is now the possibility that such games could be played at Gillette.
Other potential attractive non-conference games at Gillette could involve Boston College (a long-time rival, although not in most recent years), UConn, and perhaps one or more of the military academies, although they are attractive targets and their schedules fill up fast.
There is also the MAC’s TV contract with ESPN, he continued, adding that UMass will get a share of this, and could well wind up on of the weekday night games that have featured a steady diet of MAC teams in recent years.
Add to all this the possibility of winding up in a bowl game — the MAC holds primary bowl agreements with the Little Caesars Bowl, the GoDaddy.com Bowl, and the uDrove Humanitarian Bowl, and a host of secondary bowl accords — and the prospects for revenues that can eventually reduce and perhaps even eliminate the subsidy to football seem bright, said McCutcheon.
“There will be an increase in costs the first few years because of the transition and getting our schedules in place and things like that,” he explained. “But if you look five years out, once we make the transition, our projections have us reducing that $850,000, and if you look seven years out, we have the potential to eliminate that altogether.”
But Zimbalist belives a lot of this is fuzzy math, at best, and a very large amount of wishful thinking.
He told BusinessWest that any move from the FCS to the FBS is fraught with peril and question marks, and the volume of both escalates exponentially when the upgrade does not involve a BCS conference.
“That’s why any comparison between this move and UConn’s is fallacious,” he said, “because UConn moved up to a BCS conference and UMass did not do that. So the revenue potentials are much different.”
Overall, Zimbalist said there are, in all likelihood, simply too many increases on the expense side, and not enough potential new revenue, to make this a winning proposition.
“You’re spending more not only on the stadium or stadium upgrades, but coaches’ salaries all of a sudden go from being a few hundred thousand dollars for the head coach to maybe a few million dollars,” he said. “And you probably have twice as many assistants, and they’re making a lot more money. You have more trainers, more training facilities, and additional athletic tutoring that you have to do.
“You also increase the possibility of academic scandals,” he continued, noting that such incidents have rocked many schools reputation-wise and also hurt revenues. “At the end of the day, if you’re not upgrading to a revenue-rich conference, you get a lot of stuff on the negative side and very little on the positive side. I don’t think this a prudent move, especially in this economic environment.”

In the Red Zone?
Holub told BusinessWest that, when it comes to potential rewards from the move to the FBS, there may be some that go well beyond dollars and cents.
Indeed, he noted that success on the gridiron, basketball court, and other venues has helped many schools gain visibility, respect, and a pronounced increase in the quality and quality of applications.
“There is an important part that football can play in campus life and especially in alumni relations and donor relations,” he explained. “It can also play an important part in your state relations; if we do what we want to do and get thought of as the state’s flagship institution, like Ohio State is in that state, or Wisconsin, for example, that would be a big step forward. And if football can help us get there — along with academics and research; we won’t stop doing those things, certainly — then it will have been worthwhile.”
“Football is not going to raise our school academically at all, because that’s not what it’s designed to do,” he continued. “It was designed for us to have greater prominence and legitimacy in the state of Massachusetts.”
For this reason and many others, Holub says the rewards more than outweigh the risks from this planned football ascension. Zimbalist is among those who see it the other way.
Only time will tell will who’s right, and whether the school with triumph, not only on the field, but with the bottom line.
For now, there is only anticipation … and all those question marks.

George O’Brien can be reached at [email protected]

40 Under 40 The Class of 2011
Executive Director, Rockridge Retirement Community
Beth Vettori

Beth Vettori

Beth Vettori didn’t always plan to work in senior living. But her perspective changed while on vacation.
“My graduation gift from my parents was a trip to Switzerland with my grandmother, on a tour bus with other retirees,” she said. “Everyone was in their upper 60s, 70s, and 80s, and we toured Switzerland, Italy, and France. I bonded with the seniors without realizing it.”
After college, she went to work for Orchard Valley at Wilbraham and started up its Harbor program, an assisted-living neighborhood for elders with various types of memory impairment. “It was very challenging and a great experience to put that together,” she said. “It’s a great, caring atmosphere.”
She was later hired by Rockridge Retirement Community in Northampton and was promoted to executive director at age 27. At the time, the community had an operating deficit of nearly $1 million, but she led a restructuring effort to bring it to profitability within two years.
“My task is running the campus, so I oversee all the operations,” she said, noting that she especially enjoys the contact with both employees and residents. “It’s challenging, but it’s exciting. There are some great, great people who live here and work here with me.”
For her work at Rockridge — including opening its 42-unit assisted-living community and its memory-support neighborhood before being named executive director — Vettori earned the Emerging Leader Award from MassAging in 2010.
“While the [restructuring] task was difficult, especially for a young, new executive director,” said Paul Hollings, chairman of the MassAging board, “Beth pulled it off with grace and dignity and made everyone feel positive about the changes.”
In her spare time, she stays active with several nonprofits, including Steph’s Wild Ride, an organization launched five years ago to assist children with cancer; it was named after Vettori’s cousin, who died of non-Hodgkin’s lymphoma at age 21. “I want to help other local families by providing children with funds and gift cards, things that can really help them out,” she said.
It’s just one more way Vettori is helping to improve lives — both young and old.
— Joseph Bednar

40 Under 40 The Class of 2011
Regional Director, Mass. Office of Business Development

Michael Vedovelli

Michael Vedovelli

Mike Vedovelli draws a number of parallels between coaching basketball, which he’s done at both Cathedral and Agawam high schools, and his day job as regional director of the Mass. Office of Business Development.
“It’s all about relationships,” he said. “Both provide different situations, different scenarios, each day, and you have to respond. In coaching, you’re put in some difficult situations where you have a kid who’s trying really hard and giving to the best of his ability, but not able to really compete; you have to explain why he’s not playing, but that he’s still part of a team. It’s similar with businesses: they’re coming to you asking for the sky, and you can only realistically give them so much.”
Vedovelli’s had considerable success on the court — Cathedral teams he served as assistant coach won four Western Mass. championships in six years, and two of his Agawam teams won sportsmanship awards — and within the broad realm of state-supported economic development. Indeed, he’s had his picture in several press outlets, including BusinessWest, for his work helping companies such as Titeflex and Smith & Wesson, both in Springfield, gain the state and local support needed to expand. But ultimate success isn’t measured in photo ops, but rather with jobs created or retained, he said, adding that the number was 225 with Smith & Wesson and more than 100 with Titeflex.
What he likes best about his work is the diversity. “Every day is different; one day I’m dealing with a tiny manufacturing company in Conway, a nine-person operation that’s going to create two jobs, and the town is going crazy because they think it’s great, and the company is very excited because it thinks this will open doors to new business. The next day I’m dealing with a Fortune 25 company that could potentially add 100 new jobs.”
The hardest parts of this job, he continued, are managing the expectations of those seeking help, and saying no, which he has to do on many occasions.
Vedovelli is married to Sarah, and has two sons, Cameron, 6, and Ryan, 4.
— George O’Brien

40 Under 40 The Class of 2011
President, the Sandri Companies

Tim Van Epps

Tim Van Epps

Tim Van Epps remembers the conversation vividly.
It was Christmas night, 2004. He was enjoying a single-malt scotch with his father-in-law, W.A. (Bill) Sandri, when the conversation turned in a direction he wasn’t expecting. “He asked me if I would be interested in coming to his office, taking a look at the family business [the Sandri Companies], and giving my opinion on things. That was the first time he had ever raised the subject.”
And thus began more conversations — and some hard vetting on the part of company executives — that would eventually prompt Van Epps to leave a lucrative job as a portfolio manager for Sovereign Bank and take the helm at one of Franklin County’s largest employers, a deeply diversified, $200 million company involved in everything from gas stations (116 of them under the Sunoco flag) to photovoltaic installations; from a host of clean-energy ventures to three semi-private, high-end golf courses.
It is Van Epps’ goal to continue this diversification, thus further expanding a company currently boasting 500 employees — and counting. “Right now, we can’t build office space fast enough for new people.”
Many of these employees wouldn’t know Van Epps by face, which is good because he likes to pop into his gas station/convenience stores and other businesses while on the road in a form of Undercover Boss work that, he said, keeps him in touch with things happening on the ground.
While working to continually expand the family business, Van Epps is also busy within the community. He’s on the board at Franklin Medical Center and the Greenfield Community College Foundation, and is a member of the Western Mass. Chapter of the Young President’s Organization. He’s also a big supporter of Big Brothers Big Sisters, for which he helps organize a golf tournament that has become a key fund-raiser.
Meanwhile he travels extensively with his wife, Wendy, and children, Aiden, Aaron, and Ashley — Singapore was one recent destination — leaving Van Epps with little time for golf on his company’s courses, including Crumpin-Fox in Bernardston.
Which, at this moment, is his only regret.
— George O’Brien

40 Under 40 The Class of 2011
Program Manager, Human Resources Unlimited, Lighthouse

Jeffrey Trant

Jeffrey Trant

It’s called the HRU Café. That’s the name given to a new venture, a unique start-up business located at the Springfield Jewish Community Center (JCC) that brings together most of Jeff Trant’s passions under one roof, or operation.
These include social work, which he’s been doing virtually all his life — currently as director of a facility called Lighthouse, a community rehabilitation and employment organization managed by Human Resources Unlimited (the HRU part of that name) — and also business, or, in this case, the all-important business side of nonprofit management.
And then, there’s the coffee. “That’s been a serious vice since grad school,” he said.
The café, open since Valentine’s Day, employs disabled and disadvantaged adults and thus brings awareness to the large and diverse JCC community about the abilities of all people, disabled or otherwise, said Trant. Doing this, and hopefully breaking even financially, he said, helps explain what he means when he says he’s “an untraditional social worker.”
“When you have the credentials I have, you’re automatically sort of put in this box — when people hear the words ‘social worker,’ they assume you do one of two things, that you do child-protective services, meaning you take kids who are abused or neglected away from families, or you do psychotherapy with people. I do neither. What I do is very important work — it’s working with folks who don’t have a voice and helping them get one. That cuts across all facets of society, and it’s all about building stronger communities.”
Through Trant’s leadership, Springfield-based Lighthouse, which he took over in 2008, has undergone a successful restructuring, and now serves more than 500 men and women recovering from the effects of mental illness.
Trant’s only passion not represented by the café is golf, which he calls the “great equalizer,” and a way to “decompress” from his hard and often trying work at HRU, trying to give his clients a voice.
Trant credits his wife, Rachel, with helping him find a balance between work, life, golf, and coffee.
— George O’Brien

40 Under 40 The Class of 2011
Assistant Vice President and Branch Manager, PeoplesBank

Lauren Tabin

Lauren Tabin

Lauren Tabin never intended to work in banking. But she’s glad she tried it.
“I came to Peoples in 1996 as a teller, and I honestly came just because I needed benefits; I was managing a candy store prior to that,” she said.
But she took advantage of the organization’s extensive management training program and quickly moved up the ranks; she was promoted several times on the way to her current role as branch manager and assistant vice president, not only running the operations of her office, but overseeing business development and community relations in the Holyoke market.
“I didn’t think this was going to be this much fun,” Tabin said of her accidental career. “I think the reason I’m enjoying myself is because of the great variety of tasks that I’m responsible for.”
She has always enjoyed the mentoring aspect of her job, and that ethos extends into the community, where she teaches young people about financial literacy. “I wish I had that as a kid,” she said. “A lot of families in Holyoke have very limited resources, and I feel the same way about the younger generation just coming into the work world. I want to mentor them and give them the tools to be successful like I was.”
Tabin’s civic involvement extends to her work with Providence Ministries for the Needy, the Holyoke Community Charter School, Girls Inc., and the Holyoke Boys and Girls Club, among others.
“I like to be a motivation to people, to share my story with them and give them hope in hard times,” she said. “I had a child when I was very young and overcame lots of obstacles, and I share my story — that there’s a pot of gold at the end of the rainbow. I always see potential in everyone.”
It’s especially meaningful for Tabin to be doing this work in Holyoke.
“This is where I was born and raised, and this is where I’m raising my family,” she said. “I want to make a difference in the community where I live, and help make Holyoke a better place. I don’t want to be on the sidelines.”
— Joseph Bednar

40 Under 40 The Class of 2011
Value Based Lean Six Sigma Black Belt, ITT Power Solutions

Lisa Totz

Lisa Totz

Lisa Totz had her 40 Under Forty portrait taken on her bicycle while wearing a business suit. Such imagery, conveying both dedication and physical prowess, would seem appropriate for someone who competes in triathlons and has the words ‘black belt’ included in her job title.
But she laughed when explaining what’s behind the words printed on her business card. “Basically a black belt is someone who is a change agent,” she said, “someone working to improve things around the company.”
And what a change she has made.
For 35 years, ITT had been a paper-based company, with all of its data analysis recorded in print. “That process is so wasteful, though,” she said, “because, first, someone has to analyze all that data, and second, it’s on reams and reams of paper.”
So, as a test engineer, Totz took her data-collections role and transformed it into ‘architect’ for an interfaced, electronic test-data collection system. It’s a technical approach to solving the inefficiency created by all that paper, and, using simple terms, she said it “changes how ITT Power Solutions functions.”
And with one look at what Totz does in her free time, it’s easy to see that efficiency is key to making time for all of her pursuits. Over the years, she’s volunteered time, energy, and imagination to such groups and causes as the Jimmy Fund, the Juvenile Diabetes Research Foundation, Griffin’s Friends, ITT Watermark, the company’s corporate philanthropy program (which she’s served as site ambassador), and the Wave Triathlon, which she founded in 2009 to benefit the Westfield YMCA Wave Swim Team.
It was for her efforts with the triathlon, which has growing steadily in terms of participation and funds raised, that she received the Westfield YMCA’s Spirit Award, which she counts among the accomplishments of which she is most proud.
A five-time Ironman triathlete, Totz noted that “youths don’t have a lot of good role models these days.” But, through the work she’s done on the job and within the community, she has certainly become one.
— Dan Chase

40 Under 40 The Class of 2011
President and Chief Marketing Officer, LogicTrail, LLC

Alexander Simon

Alexander Simon

Alexander Simon’s passion for people and open-minded collaboration are the driving forces that have led this entrepreneur to success. The father of two has worked on many award-winning marketing campaigns, but accolades are not what propel him to work long hours and give his time to a host of civic organizations.
“I’m a people person and have a passion for collaboration that is reflected in my career and my civic responsibilities, and it’s also something I try to instill in my children,” Simon said. “It’s a constant learning; I’m motivated by inviting others to share in cultivating better ideas. I really try to build that with our clients, and it’s wildly satisfying to see a big idea reach the light of day with everyone on board. It’s my nature to try and push the envelope, but only when it’s for the right reasons.”
Simon said he believes strongly in teamwork. He takes pride in getting to know his clients well and says the “intimate” relationships he forms come after listening closely to the way they talk about their world, which helps him create campaigns that break through the clutter.
Simon is a founding member of the Sounding Board for Professional Development, a board member of the Ad Club of Western Mass., a youth coach for the Northampton Recreation Department, and a Look Park Board Development Committee member, and has been engaged in political action committees in Northampton.
“I’m still young and looking for the right opportunity, but I definitely have a passion for working at the civic level,” he said. “We have a responsibility to give back to our cities and towns.”
He founded his company in 2009 and has a small but highly experienced and dedicated staff. “We want to stay youthful, agile, and able to work with different-sized clients and industries, and that means staying small,” he said. “This is my calling, what I’m supposed to be doing. I started my agency to do things in a different way and to enjoy the process. And so far, we’ve been very fortunate to work with some stellar clients.”
— Kathleen Mitchell

40 Under 40 The Class of 2011
Owner and Founder, Wild Apple Design Group

Amy Scott

Amy Scott

Amy Scott laughed when she heard someone describe her as a woman “without the word ‘no’ in her vocabulary.”
“When people see my résumé, or I recite the litany of projects that I’m working on, they often wonder how on earth I do all this,” she offered as an explanation. “But it has a lot to do with efficiency, why I’m able to do as many things as I do. That’s at the core. It’s not that I’m crazy, or that I can’t say no, because I actually can. I selectively choose the nonprofits and charities that I plug into.”
Over the years, that list has included the East of the River Chamber of Commerce, the Zoo at Forest Park, the MSPCA of Springfield, Habitat for Humanity, Friends of the Homeless, and countless others.
“The reason why I choose to do so many nonprofit projects is that I find that other people who are involved in quality projects are also high performers,” she explained. “So it puts me in the right company.”
And that’s a message she likes to pass on to her clients.
As owner of a marketing and graphic-design firm, when Scott draws up something for a new client, “I ask them to consider a nonprofit facet as part of a well-rounded marketing strategy — to consider a grassroots approach, which means networking, networking, networking.
“And being visible when you’re doing that,” she added. “Everyone makes out in the end.”
With the coming of summer, Scott said she’s looking forward to fielding a new account: the Holyoke Blue Sox.
“I’ll be doing their sales and marketing,” she said, “and I’m finding that this is extremely exciting, because not only am I absorbing minor-league sports, which is a whole new dimension for me, but the Blue Sox are a nonprofit, and through them I was able to launch a tremendous number of fund-raisers through youth baseball leagues and school systems.”
Clearly, before the first shout of “play ball,” Scott has already hit a home run.
— Dan Chase

40 Under 40 The Class of 2011

Executive Director, Greater Springfield Habitat for Humanity

Jennifer Schimmel

Jennifer Schimmel

The plot of Jennifer Schimmel’s life has taken some unexpected twists.
“I actually had a degree in fine and performing arts, and I always envisioned I’d spend most of my life on stage,” she said. But when she took a job with Lenox-based Shakespeare and Co. in a fund-raising capacity, she found she had a knack for raising money.
That took her to similar positions at Hartford Seminary, an interfaith graduate school, and then the Hartford Area Habitat for Humanity, two faith-based organizations whose missions spoke to her own values.
She eventually accepted the position of executive director at the Greater Springfield Habitat, where she has used her fund-raising and event-planning background to oversee a 113% increase in unrestricted donations to support the mission of providing home-ownership opportunities to low-income families, as well as a 127% jump in special-event support and a 30% increase in volunteer participation.
Those are impressive results, but Schimmel insists she’s the one who is inspired.
“I love getting to know the families, knowing that our families work hard for what they achieve,” she said. “The motto at Habitat is ‘a hand up, not a handout,’ and I love being here; we’re cheerleaders, a support system, educators — but the families do it all for themselves. We guide them, but they really take control of the process.”
Schimmel is committed to supporting Habitat’s efforts internationally as well. She’s certified with the organization’s Global Village Program and will lead a group of 11 people to Guatemala this fall to work with a family in need of affordable shelter — her second such trip. “It’s a life-changing experience,” she said.
Overall, Schimmel simply wants to make a difference, and she was frank with board members of Greater Springfield Habitat when she interviewed for the job.
“I said, ‘if I’m not right for the position, that’s OK — I’d rather go and be a waitress and pay my bills that way and spend my free time devoted to community service if that’s the right thing to do,’” she said. “This job is not about making a paycheck; it’s about making a difference.”
— Joseph Bednar

40 Under 40 The Class of 2011
Development and Marketing Manager, Food Bank of Western Mass.

Meghan Rothschild

Meghan Rothschild

Melanoma, a common skin cancer, can kill quickly. Beating it gave Meghan Rothschild a new outlook on life — and a mission.
“I’m a stage 2 melanoma survivor,” she said. “I was diagnosed at age 20, in college, and basically, it was because of some poor decisions I made in my teenage years to be outside without sunblock and to use tanning booths.”
As a journalism student at Roger Williams University, Rothschild wrote about her experience in a Rhode Island newspaper, and that opened more doors.
“A year after the initial diagnosis,” she said, “I decided this had happened for a reason, and that it was an opportunity instead of a negative thing, and I started speaking out about my diagnosis.”
She eventually founded SurvivingSkin.org and has shared her message of sun safety in a variety of media, inclouding Marie Claire and Cosmopolitan magazines, various fitness publications, WebMD.com, Inside Edition, and World News with Charles Gibson, among other outlets. In her former marketing position with Six Flags New England, she founded an annual melanoma day that raised thousands of dollars for the Melanoma Foundation of New England.
“I’ve also done a lot of work with the American Academy of Dermatology as their national spokesperson. It’s been wonderful to speak at schools, mostly in New England, and at colleges across the country,” she said. “The whole point is to talk about making right choices and really paying attention to your skin. It’s the largest organ in the body, and we really don’t pay enough attention to it.”
As development and marketing manager at the Food Bank, Rothschild is bringing attention to yet another often-neglected need.
“I oversee all the special events and campaign fund-raising and try to bring in financial sponsorships to help us continue our mission. I do some corporate relations as well,” she said.
“Every dollar we collect brings in $13 worth of food. It’s been very rewarding work. All the money and food we raise stays local. To know that I’m investing my time every day in something that’s making a difference for Western Mass., it’s a really great feeling.”
— Joseph Bednar

40 Under 40 The Class of 2011
Assistant Vice President and Secondary Market Officer, PeoplesBank
Kristen Pueschel

Kristen Pueschel

Kristen Pueschel was talking about her first appearance in the Holyoke St. Patrick’s Day Road Race, but the words she chose to describe her successful completion of the 6.2-mile run would apply to just about everything she does at her job and in her life.
“It’s been a personal goal of mine to do it for years,” she said. “I don’t like being a spectator; I like to get out and do things, so I said to myself, ‘go do it, and do the best you can.’”
She certainly takes this attitude in her position as assistant vice president and secondary market officer at PeoplesBank, where she wears many hats, including that of founding member and current chairman of the Environmental Committee, and also in her extensive work within the community. This includes everything from service on the board of Girls Inc. in Holyoke to membership in Kiwanis International, to participation in the bank’s financial-literacy program in local schools.
And you could say it applies to her personal life as well: she’s engaged to PeoplesBank colleague Xiaolei Hua, with the wedding planned for November.
All this adds up to a complicated balancing act and an extreme exercise in time management, but Pueschel is more than coping — she’s excelling. At PeoplesBank, she started as an intern in the Commercial Loan Department and, later, while overseeing the department, was responsible for new-product development, rolling out a loan-origination software to the bank’s branch network and assisting in the launch of an online home-equity application for consumers. She has been a key contributor to the bank’s strategic plan and a valuable player in its Mortgage Think Tank initiative, which resulted in the revamping of the consumer-lending department.
With the Environmental Committee, she has taken charge of developing earth-friendly policies and procedures at the bank, and played a lead role in the creation of the LEED-certified branch in Springfield.
All this, plus her community work, is packed into each work week. “The weekends — they’re for family,” she said, meaning both hers and Xiaolei’s.
That doesn’t leave much time for spectating, which suits her just fine.
— George O’Brien

40 Under 40 The Class of 2011
Attorney, the Law Offices of Brooks and Powe

Maurice Powe

Maurice Powe

When Maurice Powe was a young boy, his grandmother made it her mission to feed seniors in their neighborhood. She sent him to deliver the meals she cooked and told him to sit down and talk with the recipients in their homes.
“I learned to meet people where they were and try to build a common ground of understanding,” he said. “My mother and father also made sure I understood the importance of giving back. It was always important in our home to help the less fortunate. We called it ‘doing the right thing.’”
Powe feels blessed because many people helped him to go to law school and become an attorney. Today, he gives back through his profession and his volunteerism. He is on the Board of Directors for the NAACP of Springfield, the Urban League of Springfield, and theaBrethren.
This father of three keeps photos on his office wall of several football teams he coached for the Springfield Academics Athletics Arts Achievement Assoc. He has also coached youth football and basketball teams in Longmeadow, and was a recipient of the 2010 Massachusetts Bar Assoc. Community Service Award.
When he works with young athletes, he strives to teach them teamwork, commitment, and an important life lesson: “although they may get beat up and knocked down in life, they have to get back up. I tell them they show a lot about who they are if they do that.”
Powe says everyone has a story and a past, which they bring to every situation. “It goes a long way in trying to understand them,” he said. “I just try to treat people with respect and dignity and work hard for them whether they are having good times or bad. I listen to them and hear them, which is the start of a good relationship between any attorney and client.” He is also a zealous advocate for civil rights in lawsuits that involve discrimination.
His accomplishments all stem from his core beliefs. He is definitely doing the right thing — for all the right reasons.
— Kathleen Mitchell

40 Under 40 The Class of 2011
Joint City Finance Director; City of Springfield; Chief Financial Officer, Springfield Schools

Timothy “T.J.” Plante

Timothy “T.J.” Plante

Timothy “T.J.” Plante’s interest in Springfield began when he was in graduate school and wrote his thesis on the state of the city’s finances.
Today, the father of a 2-year-old son and newborn daughter is dedicated to restoring “a great city — the economic engine of Western Mass.,” he said. “I am driven to continue to improve Springfield and its schools, and I want to make sure people look to us and emulate what we do.”
Plante manages a $624.5 million budget for the city and its public schools. Not only is he the first to hold both positions simultaneously, he made history by winning the Meritorious Budget Award from the Assoc. of School Business Officials for his most recent school budget, which was a first for Springfield. He also won the Distinguished Budget Award from the Government Finance Officer’s Assoc. for fiscal years 2009, 2010, and 2011, which the city had also never won before.
“My job entails a lot of responsibility,” he said. But he is passionate about his mission. As he works to continue to implement a financial turnaround of the city, he wants to maintain the improvements made to date.
Plante is especially motivated to make a difference in the School Department. “There are a lot of critical needs, as there is a high dropout rate and a low graduation rate,” he said. “It’s a special and unique challenge, but I am working to ensure that the district’s limited resources are spent on students to help close the achievement gap, improve education, and implement best practices in school finance.  I want to continue to build its reputation.”
Plante also serves on the Regional Employment Board, various committees of the Mass. Assoc. of School Business Officials, and the International City/County Management Assoc.
“Time management is the only way to get everything done. But this is a great city,” he reiterated. And one with a financial leader who has shown he can accomplish great things.
— Kathleen Mitchell

40 Under 40 The Class of 2011
Host and Executive Producer, The David Pakman Show

David Pakman

David Pakman

In the beginning, more than five years ago, the show was called Mid-week Politics. “It was on just once every other week, on Valley Free Radio,” David Pakman recalled. “I really just read articles on the air. It was … horrible.”
No one is using that adjective to describe The David Pakman Show, the current byproduct of a lengthy and quite successful course of evolution. Aired twice a week, it offers a steady diet of opinion, is aired on more than 100 radio and television stations, and features guests ranging from Richard Neal to Dennis Kucinich.
And then there was the show (an on-air confrontation, really) featuring the Westboro Baptist Church — known for its strong anti-gay stance and protests at the funerals of servicemen — and the hacking group called Anonymous. “We got them both on the air to sort of sort out whether Anonymous had threatened Westboro, and during that interview, Anonymous essentially seized the Westboro Web site and put up a message. It happened live on the show, about 10 a.m.; by noon, it was on more than 100 news outlets, and it received 1 million hits on YouTube.”
The show was a hobby when it started, he said, and it is now most definitely a business, one he is trying to grow through diversity — exposure via the radio, television, and the Internet — and creation of solid revenue streams, such as membership packages.
When asked about his style as a host and inquisitor, Pakman, a self-described liberal/progressive, said it’s not to be confrontational, necessarily, but to be direct, and ready with the right questions and commentary.
“My style is more to have researched well enough so that, simply by asking the right questions, I can expose that their position may be flimsy,” he explained, “or put into evidence the fact that the person may not be informed to the extent that they claim to be.
“I try to anticipate what the answers will be, and just be prepared — that’s my style,” he said, a characteristic of not only his show, but his approach to business in general.
— George O’Brien

40 Under 40 The Class of 2011
Founder and Executive Director, Western Mass. Development Collaborative

Donald Mitchell

Donald Mitchell

BusinessWest 40 Under Forty
Class of 2011
40 under Forty, Class, 2011, community, leaders, young, professionalThe most important thing in Donald Mitchell’s life is his family. The father of three daughters, ages 12, 9, and 5, lost his wife, Traci, to cancer two months ago, and says he wouldn’t be where he is today without her.
Providing for his family has always been important to Mitchell, and from 2000 to 2003 he was a budding entrepreneur with a cleaning business. Although it didn’t work out, the experience was valuable and planted the seed for the role the Western Mass. Development Collaborative plays today. The first is providing resources and support to small businesses, primarily in the construction field. The second is linking these small businesses with larger private and public entities in the community.
“They use us as a clearinghouse to find small-business contractors,” he explained. “One of their biggest problems is that they cannot find quality minority or women contractors, so we bring them together, making sure the small businesses have the capacity to do the job.”
Mitchell wants everyone to succeed, and says giving up is never an option. He has always worked with children, and became a Big Brother when he was still in college. He and Traci were also foster parents to more than 10 boys in a five-year period.
Mitchell was Big Brother Big Sister of the Year for Hampden County in 1997, plays an active role in Black Men of Greater Springfield, and is Polemarch of the Springfield Alumni Chapter of Kappa Alpha Psi Fraternity Inc.
This winter, he coached his daughter’s basketball team for the first time, and the team earned a division championship. But wins and losses aren’t as important to him as serving as a good example to his children — and to small businesses, helping them gain the tools they need to become more competitive and successful.
“Nothing comes easy, but you have to work as hard as you can and never, ever give up,” Mitchell said. “If I can do that in my professional and personal life, hopefully it will soak into my children’s spirits. Quitting is just not an option.”
— Kathleen Mitchell

40 Under 40 The Class of 2011
Director of Estate and Business Planning, MassMutual Financial Group; City Councilor, City of Holyoke

Todd McGee

Todd McGee

Todd McGee loves tax law. “That,” he said, “makes me probably the most boring person you’ll ever meet.”
Well, no. But he admits his career choice surprised him.
McGee originally wanted to work in criminal law. As a law student at Western New England College, he was required to take one class in tax law — “I figured I’d get my D and get out of there,” he said — but his professor managed to make the subject so engaging that he took another. And another. “For whatever reason, I fell in love with taxes.”
He went on to earn a master’s degree in Taxation at Boston University and to work in business planning for law firms in Connecticut and Massachusetts, including Bacon Wilson in Springfield. “Then MassMutual came calling,” he said.
Constant changes in his field are part of what appeals to McGee. “With tax law, you have a set of rules, but those rules can be changed by a revised ruling, or something that comes from the IRS changing estate-tax laws. And everything you’ve done, now you have to go back and see if you have to fix it. It’s always changing. Law is never stagnant for me; it’s always something fresh.”
He’s also putting his law skills to use in public service, now in his third term as a Holyoke city councilor.
“I’ve always been involved in politics,” he said, noting that his father and grandfather were also politically active. So when the incumbent councilor from his ward didn’t seek re-election, McGee threw his hat in the ring. During his second term, he was asked, because of his background, to be chair of the council’s Finance Committee.
“It’s a great job because I know the area — I was born and raised here — and I love helping people,” said McGee, who can be seen on weekends volunteering as a basketball or soccer coach.
“I’m a guy who loves to get involved where I can,” he added. “When I was young, my family and my friends in my neighborhood took care of me. I want to give back for what they did for me.”
— Joseph Bednar

40 Under 40 The Class of 2011
Manager, Stop & Shop

Joan Maylor

Joan Maylor

Joan Maylor used a picture of her parents in her 40 Under Forty portrait because, she said, “they truly represent who I am today.”
She recalled something her father always told her. “Once a task is begun, never leave it until it is done. Be the labor great or small, do it well or not at all.”
Well, Maylor certainly has lived up to that. She started her career with Stop & Shop as a bagger 21 years ago, “then worked every single department throughout the stores, through three levels of management, to the position I’m in now as store manager.”
When she started out in her entry-level position, she didn’t see supermarket work as a long-term career. But, she said, as she continued to grow and mature, she saw the many opportunities that can come to someone who sets her mind on a goal and works hard to achieve it.
Maylor is active in her church and, through her faith, committed to being a role model for younger generations. “I see that the young people these days can have trouble with focus or have a lack of purpose,” she said, “and I believe that, if I can show them how I grew up and became who I am, they can see possibilities.
“I’m hoping, through my position as store manager, that I can reach out to the community and get them interested in working in my field,” she told BusinessWest, “so they can see that there’s more to grocery stores than just stocking shelves.”
There were people at every stage of her career at Stop & Shop who would act as mentors, “teaching me what I didn’t know, but also what I needed to move on to the next step,” she said. “I still talk about all of them, and they have each given me a piece of who I am today.”
For Maylor, that’s what is most important, for her nieces and nephews and all the youths she works with: to help them understand, she said, “and to get the word out that you can make it.”
— Dan Chase

40 Under 40 The Class of 2011
Co-founder, Chief Strategist, and Creative Lead, Gravity Switch

Jason Mark

Jason Mark

In 1996, Jason Mark was a teacher. His future wife, Christine, worked for Microsoft, and another friend was making video games for Fisher Price and Nickelodeon. Together, they decided they’d rather work for themselves.
“We pooled our resources and decided we didn’t want to deal with bureaucracy,” Mark said of the origins of Northampton-based Web-development firm Gravity Switch. “It’s been a learning experience.”
The company, named after a Shel Silverstein poem — appropriate, since Mark has gone on to write two children’s books — at first concentrated mainly on animation and CD-ROM development, but quickly evolved to become one of the region’s most notable Web-design firms. “We’re on the forefront of defining what it means to develop a successful Web project,” Mark said. “And it’s been a really exciting time; over the past four years technology has taken a big jump.”
Gravity Switch has contributed its own advances, from creating the iBracket — used by hotels, museums, retail outlets, and others to securely lock an iPad in a public location — to developing Blitz Build, a patent-pending process that dramatically cuts the time required to create a Web site, thereby minimizing client time and expenses.
But Mark and his team have also been at the forefront of socially conscious business practices in the Valley, donating 15% of the company’s annual profits to various local and national charities.
“As a community member, that’s what life is all about,” he said. “You have to look at priorities; work is important, but you have to do stuff you believe in, and to give back in any way you can. That’s something that’s always been important to us.”
Gravity Switch is environmentally aware, too, with about 25% of its staff (including Mark) bicycling to work every day and about half carpooling. It’s another way he and his team live what they believe while doing what they love.
“As a business owner, you want to be around people who are inspiring, and we inspire each other,” he said. I’m a big believer in doing what you like. You have to follow your passion.”
— Joseph Bednar

40 Under 40 The Class of 2011
Attorney, Bulkley, Richardson and Gelinas, LLP

Kelly Koch

Kelly Koch

While recognition as part of the 40 Under Forty might be the latest addition to Kelly Koch’s trophy case, it certainly isn’t the first.
She laughed when describing the three things that she really wanted to do when she graduated from college. “I wanted to do sports TV, I wanted to teach — that was one of my minors — and at some point I wanted to do something with law. I’ll admit that I wasn’t really mature enough to do the last one, so I figured the sports route would be the best first choice.”
Apparently, it was.
While working at ESPN for nine years, she produced features for SportsCenter and worked on various documentaries. For her efforts, she won a CableACE Award and a Sports Emmy. While at ESPN, she coached and taught at a high school in Connecticut, but there was still that last goal to fulfill.
“I thought that a good time for a career change was right around when I turned 30,” she explained, “and when I was in law school at Western New England College, I had the luxury of getting involved in a lot of student activities.” That’s how she modestly described her role as president of the Student Bar Assoc. and winning the prestigious Dean’s Award for Outstanding Contribution to the Law School.
While the list of her successes sets Koch apart from the crowd, there is one award that doesn’t come with a statuette, yet it’s the one for which is most proud. For the past four years, she has been a Big Sister to a girl named Chelsea.
“After I took the bar and got settled,” she said, “I went over and signed up at Big Brothers Big Sisters. I wanted to have the interaction with a kid who needed someone to help with homework, or just to play sports with.
“She’s grown up to be a part of my family, and I’ve become part of theirs,” Koch continued, adding that this partnership has proven to be what she calls a “perfect match for both of us.”
— Dan Chase

40 Under 40 The Class of 2011
Program Director, Center for Human Development

Sean Hemingway

Sean Hemingway

Sean Hemingway is striving for balance. He directs the Center for Human Development’s Assessment and Juvenile Justice Support programs at the DYS Westfield Youth Service Center, and has been raising three children with his wife while climbing CHD’s ladder of success and working actively in the community. “It’s a struggle not to be all things to everyone,” he said.
When Hemingway was in college, he was hired as a part-time maintenance man at CHD’s Assessment Program. The job gave birth to his career, and he became passionate about working to improve the lives of young people. He wrote a paper titled A Janitor’s Journey Through the Justice System before graduating from UMass with a degree in mental-health studies and at-risk youth.
Hemingway spent his early years at CHD working with young males, but soon rose to the position of assistant program director of CHD’s Terri Thomas Girls Program. He said it was a “monumental life-learning experience, as they were in a [detention] system developed and designed for boys,” adding that their situation really hit home after his daughter was born.
Fifteen years later, he now directs the program for teenage boys and has come full circle.
“These teens have had very challenging, abusive, and neglectful lives,” he said. “Our ultimate goal is to give them tools so they can make better choices. I am working to enact positive change in the young men so when they are released, they don’t reoffend in the same neighborhood situations.”
This juvenile-justice expert and certified instructor in non-violent intervention gives frequent lectures and belongs to several professional groups. To be successful in many arenas involves balance, and Hemingway directs his 53 staff members to do their best for the young people they serve as well as for themselves. “I am passionate about this work, but we need a work/life balance so we don’t burn out,” he said. “It’s a team effort.”
And one that requires stability — for both the staff and the teens they serve — on and off the most difficult playing fields of life.
— Kathleen Mitchell

40 Under 40 The Class of 2011
Vice President of Commercial Banking, People’s United Bank

Jaimye Hebert

Jaimye Hebert

Jaimye Hebert has been involved in the theater, in one capacity or another, since she was 7. Together, these experiences have played a big role in helping her become the person — and commercial-banking professional — she is today.
“Theater is … well, theater is where I met my husband,” she started. “Theater is where I developed my ability to speak in front of people. It’s where I learned to have no fear of meeting people. I never would have had the success in my career that I’ve enjoyed if I hadn’t been involved in the theater and been able to push myself in uncomfortable situations, performing in front of hundreds of people. That can’t be taught, and the value of those lessons defies monetary value.”
Hebert’s theatrical résumé includes everything from acting — she counts her performances as Sr. Mary Leo in Nunsense and Nunsense II as perhaps her personal favorites — to stagehand to lighting crew member. She’s been a long-time board member with the Victory Players, and has done extensive work with the Exit 7 Players.
Meanwhile, her professional résumé has ‘summer teller’ as the first line, with other ladder stops, including credit analyst, senior credit analyst, credit officer, portfolio manager, and assistant vice president, before reaching her current position as vice president of Commercial Banking.
She draws a number of parallels between both spheres of her life, with the common denominator being creativity. “I’m a fine-arts minor,” she said. “I’ll be as creative as I need to be to get a deal done, because that’s the way my brain works. I thrive on creativity, which is why I love this job; people don’t equate creativity and commercial lending, but they really are one and the same.”
When not working or performing, Hebert is involved in everything from American Cancer Society’s Relay for Life, to the Young Professional Society of Greater Springfield, to youth soccer in Monson, where she coaches the Blueberry Sharks.
All this takes time, and she credits her husband, Jonathon, and her children, Tristan, Sienna, and Paige, with playing strong supporting roles in helping her get it all done.
— George O’Brien

40 Under 40 The Class of 2011
Vice President and Comptroller, Lincoln Real Estate

Kathryn Grandonico

Kathryn Grandonico

Kathryn Grandonico has a vision for Amherst. “I want to help it realize its potential,” she said. “It’s evolving from a college town to a place filled with boutiques that will touch everyone’s life in this area.”
Grandonico has played a major role in that development, which she first envisioned when she was working in New York City and began paying attention to details in restaurants and shops.
Her family has owned Lincoln Real Estate for more than 40 years, and she has been involved with the business since she was old enough to help carry tools. “We want to bring every building we own back to its original grandeur. Every family dinner is a business meeting,” she said, adding that she and her brother Peter plant flowers around town every spring to welcome people. “One of my goals is to get cast-iron snowflakes put on the lampposts in winter to give downtown more life and vibrancy.”
Grandonico is the first vice president of the Amherst Chamber of Commerce and a member of its Government Affairs Committee, and is also part of a group called Promoting Downtown, a liasion to the town’s Design Review Board that is instrumental in the annual Merry Maple holiday celebration. “My experiences are all coming full-circle,” she said. “I am seeing small-business owners work to create an atmosphere and experience like I saw in New York.”
She has been a mentor to many business owners and developed and marketed Boltwood Marketplace for farmers, artists, and craftspeople after she discovered space was limited at the Farmer’s Market.
“I feel it is my responsibility to modernize the town — keep it up with the times and help beautify it while filling it with local businesses,” she said. “We are at the cusp of hearkening back to the 1950s when Amherst was in its heyday. The locals are coming back, and Amherst is filled with culture and academic status and people who want quality goods and a quality experience.”
Grandonico is one of them, and her love for her hometown, combined with her energy, passion, and enthusiasm, are helping bring her vision to reality.
— Kathleen Mitchell

40 Under 40 The Class of 2011
Human Resource Manager, Commonwealth Packaging Corp.

Elizabeth Gosselin

Elizabeth Gosselin

Elizabeth Gosselin laughed when asked what her title is.
“Everything — as anyone who works in a family business knows,” said the human resource manager at Chicopee-based Commonwealth Packaging Corp., who adds bookkeeping, customer service, and a host of other duties to her official title. “There’s almost nothing here that isn’t my job. The only thing I haven’t done is run the machines.”
Gosselin, who manages 35 people, has been with Commonwealth full-time for eight years, but before that, she was no stranger to the company. “We’ve been in business 27 years, and I think I’ve been here all 27,” she said. “Growing up, I always had a summer job here.
“Working with my brother and learning from my father has been a real privilege,” she added. “And working with the people who have been here since day one makes it really special. There’s one forklift driver who’d give us rides around the factory when we were kids. He’s still here. He doesn’t give us rides anymore, though.”
Gosselin supplements her career with a heavy dose of civic involvement, from the Holyoke St. Patrick’s Parade Committee and the Junior League of Greater Springfield (JLGS) to Count Me In, a community-service group in South Hadley.
“Much of the community work I do is really work I’ve taken over from my mother,” Gosselin said, citing as an example her participation in the Junior League; as part of that organization in the 1990s, her mother was involved in developing of the Holyoke Children’s Museum. “I sit on the board there now, as well as working on new exhibits.”
Gosselin has also served as a project manager for other JLGS efforts, including projects benefiting Gray House in Springfield and Kids in the Kitchen.
For the latter, “we bring in a chef for a cooking lesson and show kids how to create healthy meals, things they can do to put together healthy snacks. That’s one of the coolest things I do, and one of the most rewarding.”
In other words, she’s packaging plenty of good works into her schedule.
— Joseph Bednar