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Marketing Tips

Marketing Tips

Courtesy of www.appliedpsychologydegree.usc

Advertising has shaped our society. It has become part of the global culture and is deeply ingrained in our society. It’s the pretty pictures of happy families next to housing developments. It’s our favorite celebrities using new beauty products. We see household names selling cleaning products or food. Advertising is everywhere, and it is a large industry.

We might not know it, but the average American is exposed to a large number of commercials from various mediums in 24 hours. This includes radio, television, social media and print ads. If you use your phone a lot, it’s the ads that pop up when we browse through merchant stores and while we wait for a picture to load in a photography application. Since we are exposed to so much advertising, how do advertisers and marketers make sure their ads stand out?

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Marketing Tips

Courtesy of Maddy Osman, Marketing Daily Advisor

In both sales and marketing, it is important to match the right personality to the right role. Before deciding on final placements within the company, determine the unique set of skills that each individual on your sales team has.

In sales, knowing the distinction between hunter and farmer can greatly impact business. Hunters are salespeople who love to chase new leads and sales. Farmers prefer to get more business out of their existing clients. There will always be debates as to which is better, but it ultimately depends on the type of product or service you’re selling.

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Marketing Tips

Courtesy ofAshley Lauwereins, www.swiftlocalsolutions.com

It can be hard to wear all the hats associated with successfully running your own business. When it comes to advertising, so many different opportunities exist. There are social media advertising options, digital marketing tactics, and a variety of print options. Magazines are an often-overlooked platform that can drive powerful results for your business.

In this post I will highlight why niche magazines are one of the best ways to advertise locally and explain the results you can expect to see when you advertise in these specialized publications.

About the Audience

Magazines resemble small businesses in that they target a niche target audience.

This is especially true for local special interest magazines. These publications are often run by local media companies and backed by demographic data about the local communities. The reader’s commitment to this unique brand experience results in unparalleled consumer engagement with magazine content be it in print or in digital format.

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Marketing Tips Uncategorized

Courtesy of jetline.com

Print advertising is a more permanent solution than digital marketing. However, it is not just a case of churning out content. From brochure design to billboard printing, your print campaign needs to be in line with your brand identity and get your message across effectively. You need to have a strong, well thought out strategy behind your print campaign, and there are best practices you should put into place before implementation.

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Marketing Tips

Courtesy of Nia Gyant, ThriveHive

Chances are that your small business is primarily, if not entirely, dependent on the support and patronage of your community. That being the case, you need to pay special attention to its members, investing in marketing that will attract them. Do you need some local marketing ideas to get you started? Consider 10 things you can do to boost awareness of your business within your locale and get more customers through your doors.

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Marketing Tips

Courtesy of: Campaign Drive; ttps://www.campaigndrive.com

In an increasingly digital world, print marketing is still popular. Brands haven’t forgotten about the power of print to engage and excite their consumers. In fact, top multi-location brands use print — whether direct mail, billboards or good old newspaper ads — to drive local engagement and sales.

“Marketers have a plethora of tools to choose from, whether they decide to use a solely digital strategy or incorporate a blend of both traditional and digital tactics,” says Larry Myler, contributor at Entrepreneur.” [1] More importantly, brands need to begin thinking like their customer and understand how their target markets are accessing information and consuming content.”

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Marketing Tips

Courtesy of: Pat Friesen, Target Marketing; https://www.targetmarketingmag.com

Haptically speaking, there’s a lot to be said for writing marketing messages for print. For starters, they have a better chance of being read when printed on paper and remembered than those viewed on a screen. (More on this later.)

If you’re not familiar with haptics, it’s the neuroscience of touch. What we know about haptics is based on extensive research that has produced fascinating findings.

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Marketing Tips

Courtesy: Randall & Reilly; https://www.randallreilly.com 

Over the past fifteen years, neuroscience research methods have helped many companies, including Google, measure actual, rather than just self-reported consumer response to ads or products.

Neuroscience research uses eye tracking, sensors, and MRI techniques to assess the visual attention, engagement and brain activity of test subjects. A 2015 study by Temple University Fox Center for Neural Decision Making employed neuroscience to gauge how people respond to physical and digital ads.

During the first phase, they exposed respondents to print and digital ads, and administered a survey to gauge preferences and recall of the ads. For the second phase, the respondents were exposed to new and previously seen ads, and asked whether they had seen the ads and if so, what format.

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