Everyone wants to buy great gifts. But what about building a great economy?
While it’s only one part of a healthy local economic ecosystem, the idea of buying local has been gaining traction lately, even at a time when online sales show no sign of flagging in popularity.
We’re not deluded enough to think we can slow the march of Amazon, and we get the importance of convenience.
But why not do both? Sure, there may be some gifts especially well-suited to an online order, for reasons of availability and especially price. But why not check out the abundance of locally owned retail shops, artisans, and restaurants — people love gift cards, after all — when rounding out that shopping list?
Local shops are where you’ll find unique wares you can’t find anywhere else — the sort of special gifts that make an impact and create memories. And, as noted in our story on page 31, every $100 spent in a local shop returns $69 to the local economy. Local businesses are more likely to utilize other local businesses, such as banks, service providers, and farms, and the cycle continues. And in today’s uncertain economic climate, they count on your business to survive and thrive.
Meanwhile, according to the U.S. Small Business Assoc. and the U.S. Department of Labor, independent retailers return more than three times as much money per dollar of sales to the community in which they operate than chain competitors. And independent restaurants return more than twice that of national restaurant chains. Local businesses are also more accountable to their local communities and donate more money to nonprofits.
Finally, supporting local businesses is good for the environment because they often have a smaller carbon footprint than larger companies, and goods don’t have to be shipped across the country or the world. And let’s not even talk about those supply-chain woes.
It isn’t always the most convenient option to drive to an independent business rather than visiting a large chain down the road — or clicking a keyboard and having Amazon deliver right to your house. But so, so often, it’s the right option.
As Bill Cole, president of Living Local 413, notes, “the world and our country are evolving fast, and we need to adapt to new challenges. Over the past years and decades, we have learned that we cannot rely on powerful outside forces, be they public or private, to bring vitality to our home. If we want to maintain and develop the community that we love, it is our responsibility to act and put our money where our mouths are.”
The holiday season would be a good time to start.