Page 31 - BusinessWest 40 Under Forty 2024
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Ally Montemagni
Social Media Manager, Baystate Health: Age 34
For nearly 150 years, this community has entrusted Baystate Health with its health and wellbeing. We are humbled and privileged to make a difference in the lives of our patients every day.
In celebration of this year’s BusinessWest 40 Under Forty, we are proud to support and congratulate the 2024 honorees—including our own, Ally Montemagni.
Thank you for making a difference in the lives of our patients and our community!
                      Ally Montemagni sees herself as both a storyteller and an educator — and be- lieves both roles are critical.
“Storytelling is my favorite part of the job. It’s just an honor to share someone’s story in healthcare,” she said, noting that she oversees all things social media — from content
creation and video monitoring to analytics and reporting — across the entire Baystate Health network, from hospitals to specialty centers to primary care. “Usually it’s some real challenge, and we can put words and visuals to a patient’s story and bring it to life. It’s uplifting and validating for both the community and our team members.”
As for education, “we have an important role in providing a trusted source of information,” she explained. “That spiked during COVID;
just keeping up with all the changes was a
wild ride. In an age when people can put
out anything on social media, to put out information that’s reliable, trusted, and comes from our experts, that’s an important role, and it’s a great way to interact with our community.”
But Montemagni’s favorite part of her job
is spending time with patients and families, making sure they’re comfortable sharing their lives, and then doing so with sensitivity, as she does during the annual WMAS Radiothon for Baystate Children’s Hospital.
“That’s my favorite two days — interacting
with the families and making fun content for the purpose of raising money for children in our community. I’ve cried with people. It’s all about the interaction with people and being a voice for their stories.”
Outside of work, Montemagni is a board member of Jenna’s Blessing Bags, which,
for the past six years in Western Mass. and Northern Conn., has partnered with churches, community organizations, homeless shelters, police departments, and others to provide backpacks filled with life essentials to the homeless.
The charity was actually launched in Pennsylvania by her cousin, Jenna Burleigh, who became a victim of homicide in 2017. When her family decided to continue the work in her name, Montemagni brought the project to this region.
She also started a website, blog, and Instagram page called High Tide Healing, where she relates her own struggles and healing methods for grief. In addition, she has provided free photography services for worthy causes — including, recently, Rick’s Place, which provides grief support for children, teens, and families.
“It’s very, very close to my heart,” Montemagni said of Jenna’s Blessing Bags. “It’s our way of giving, turning some of that grief into purpose for us.”
And that’s a story worth telling. BW
—Joseph Bednar
2024 A31

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