Page 41 - BusinessWest 40 Under Forty 2024
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Kayla Sheridan
Marketing Director, TommyCar Auto Group: Age 37
    Congratulations Kayla! Your outstanding leadership in the automotive industry and within our community truly sets the standard. We couldn’t be prouder of your achievements!
     While acknowledging that it sounds somewhat cliché, Kayla Sheridan said the broad scope of her work with Tom- myCar Auto Group constitutes not a job, but a passion.
“It’s important to me because it allows
me to combine my love for marketing with
my desire to make a positive impact in the community,” she said of her role in marketing and public relations, which also involves being the driving force behind virtually every aspect of the Tom Cosenzi Driving for the Cure Charity Golf Tournament staged by the company each year. “Every campaign, event, or initiative is
an opportunity for me to connect with people, inspire change, and drive success.”
A graduate of the University of Connecticut with a degree in communication sciences and business administration, Sheridan said she knew little about the auto industry when she joined TommyCar as social-media coordinator a decade ago. But she quickly immersed herself in it to better understand how to get the TommyCar message across and help position the company for continued growth.
“I’ve grown to love the dynamic and ever- changing nature of the automobile industry,” said Sheridan, who gradually took on more responsibilities and, eventually, the title of marketing director. “And one of the challenges in this industry is the need to adapt to changing trends and technologies; digital marketing,
in particular, has undergone a significant transformation in recent years, and my role has been to navigate these changes and incorporate new strategies into our marketing campaigns.”
Today, she handles everything from media buying to managing the websites for the dealerships; from coordinating events and sponsorships to helping set a tone for the auto group’s philanthropic giving.
While doing that, she has become a force
in the Driving for the Cure event, which has now raised more than $1.5 million for cancer research, handling everything from the securing of sponsorships to decorations in the hall; from the menu to organizing on-course activities.
“It’s been an honor to play such a pivotal role in an event that supports such a worthy cause,” she said, adding that giving back the community is one of her core values, and she does so in many ways, from participating in the Hot Chocolate Run to benefit Safe Passage to spearheading the Sip and Shop Galentine’s Day event at the TommyCar dealerships
to showcase and support women-owned businesses.
The mother of two young children, Sheridan is very active in their lives, especially their many sports, including motorsports, where she can once again use that phrase ‘driving force.’ BW
—George O’Brien
  Congratulations
Congratulations
     to all of the 2024
to all of the 2024
40 Under Forty Honorees,
40 Under Forty Honorees,
including our very own
including our very own
Kayla Sheridan
Kayla Sheridan
                TOMMYCARAUTO.COM
 BusinessWest
2024 A41




































































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