Page 36 - BusinessWest 2023 40 Under Forty
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               He calls it the ‘Marcotte Ford campus,’ and that name certainly works.
Indeed, where there was once a Marcotte Ford
dealership on Main Street in Holyoke, started by his grandfather, Al, and expanded by his father, Bryan, there are
now several businesses, including a new, larger dealership, complete with a popular café inside; a commercial truck center;
and even a car wash.
Mike Marcotte, the third-generation president of
this family business, has been instrumental in its expansion, and in many ways, he is continuing
family traditions — of entrepreneurship, success in business, and getting involved in
the community.
Like most in family-owned auto dealerships
and groups, Marcotte said he “grew up in the business,” learning all aspects of it, from
parts to service, as he was being groomed to take a leadership role. His favorite, though, was sales.
“It’s a joy, an experience — a ‘wow’ moment,” he said. “I enjoy seeing people be really happy as they drive away with their new or pre-owned vehicle.”
There have been many ‘wow’ moments for the dealership as well, including those
new facilities mentioned above. The café inside the new dealership, called LugNutz, has become a popular eatery in the city, and it has
hosted a number of community events for local organizations.
Marcotte is continuing this series
of expansion efforts by winning designation as a Model E Certified Elite store, making the dealership one of
the first Ford stores in the area to sell electric Ford vehicles. The company will also be investing $1 million in charging infrastructure.
Meanwhile, and as mentioned earlier, Marcotte is continuing and building upon not only a tradition of entrepreneurship, but a tradition of involvement in the community.
AL MARCOTTE
 That includes everything everything
from work at Chicopee Comprehensive
High School, where Marcotte
established a program where the
company mentors, trains, and hires
technicians who work at the school,
to Holyoke Medical Center, where
he serves as vice chair of the board;
from the Holyoke Boys & Girls Club —
another family tradition; the basketball
courts there were recently named in
honor of his father, who was on the
board for many years — to support
of Providence Ministries and especially Kate’s Kitchen, which provides more than 200 meals a day to those in need.
“The city has been so good to us, and we try to be good to the city and give back in every way we can,” he said. “And it’s not just me, but the whole staff.”
—George O’Brien
 BRYAN MARCOTTE
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          A36 2023
BusinessWest
Mike Marcotte
President, Marcotte Ford: Age 39
 






















































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