Page 29 - BusinessWest April 1, 2024

Growth spurt: How Altus Dental became one of New England’s fastest-growing businesses
By staying true to its original mission, venturing into new business lines, and renewing its focus on the local small business community, Altus Dental is well-positioned for future success.
WORCESTER, Mass. – Altus DentalTM,
a leading health benefits provider serving individuals and businesses in Southern New England, is in the midst of a growth spurt.
Founded in 2000, Altus Dental has spent
the last two-plus decades building its well-
earned reputation as a company that makes the sometimes-complex healthcare system a bit simpler. With its diverse suite of affordable and high-quality plans that are accepted at a robust network of provider locations across the country, Altus Dental has always tailored the design of
its products to meet the needs of its members. Plus, by consistently investing in its locally
based, on-the-ground team of professionals, the company has ensured that any time a member has a question about their coverage, someone on the team will be readily available to step in to assist.
Altus VisionTM in partnership with VSP® Vision Care:
• Robust plans at affordable rates
• Access to the nation's largest network
of independent eye doctors
• Convenient retailers like Walmart®,
Costco®, Pearle Vision™️ and Visionworks®
This organizational strategy certainly appears to be working. Today, Altus Dental serves more than 225,000 members across the region, the majority of whom are local, and was honored in 2023 as one of New England’s fastest-growing companies
in terms of its revenue growth. Better yet, with a 92% satisfaction rate, Altus Dental’s membership is overwhelmingly pleased with the quality and affordability of their benefits – something of a rarity in today’s hyper-competitive and costly healthcare sector.
“The success of our business is rooted in our commitment to member service,” stated Joseph R. Perroni, President & CEO, Altus Dental.
“We understand the healthcare industry can be confusing and overwhelming at times. Our goal
is to provide New Englanders with a seamless, surprise-free experience so they can maintain and ultimately improve their overall health and well- being.”
What has been the catalyst behind this consistent growth? Besides staying true to the company’s original mission, Altus Dental points to its recent product diversification efforts and its renewed focus on serving Massachusetts’ small businesses as contributing factors to its success.
In 2022, Altus Dental rolled out Altus VisionTM – its first foray outside of the dental sector. Created through a partnership with VSP® Vision Care, the nation’s largest non-profit vision benefits company, Altus Vision offers a wide range of comprehensive plans to provide members with the affordable, high-quality eye care and eyewear they need.
“Vision benefits often fall by the wayside
in employer-sponsored health plans, which is surprising considering nearly 75% of adults require some sort of vision correction,” said James Kinney, Vice President, Sales & Business Relations, Altus Dental. “With Altus Vision, we’re
aiming to provide our corporate members with a simple, affordable way to bring these critical benefits to their workforce – all from a company they already know and trust.”
Altus DentalTM:
• 225,000 Members
• 92% Member Satisfaction Rate
The vision-focused business line has enjoyed early success, helping Altus Dental bring in new members and expand its portfolio with existing ones. A particular area of growth, according to the company, can be seen in small businesses with 25 or fewer enrolled employees – a demographic that’s known in the insurance world as “small group.” Altus Dental remains focused on this line of its business despite uncertainty surrounding pending regulatory challenges that may make doing so financially unattractive. Multiple competitors have taken a different approach and have started to slow down or entirely eliminate small group coverage options.
“Every business, regardless of size, needs and deserves an opportunity to access affordable benefit plans for their workforce. Thanks to the trust we’ve built throughout the communities we serve and our consistent success over the years, we expect to continue to be in a position to meet this need.” Perroni said.
Learn more at www.AltusDental.com.
Altus Vision™️ is underwritten by Altus Dental Insurance Company. Claims processing, claims service, and provider network administration for Altus Vision™️ are provided under contract by Vision Service Plan Insurance Company (“VSP”). VSP is a registered trademark of Vision Service Plan.