Page 47 - BusinessWest April 4, 2022

The new Signature Candle line features new scents in redesigned vessels.
events planned for Yankee Candle Village, begin- ning with the arrival of the Easter Bunny on April 2, as well as Easter Bunny greetings every week- end leading up to Easter Sunday. There are also events planned for April school vacation week.
“Our programs are all about celebrating tradi- tions with families,” Bassett said. “We are looking at more events that will appeal to all the families who visit us.”
“Our programs are all about celebrating traditions with families. We are looking at more events that will appeal to all the families who visit us.”
This year, the Franklin County Chamber moved its office and visitor center to Historic Deerfield, a move designed to bring more tour- ism activity to Deerfield and surrounding towns. Before the pandemic, Historic Deerfield would attract nearly 20,000 visitors every year. Diana Szynal, executive director of the chamber, said the new visitor center is an opportunity to encourage people to explore the area further and stay longer in the county.
“Part of our mission as a regional tourism council is to encourage people to extend their
Yankee Candle
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ing more time at home, the Yankee Candle manufacturing facility in Whately stayed busy. Demand for fragrant candles increased during that time, and Yankee Candle products saw plen- ty of movement off retail shelves. As more people transitioned into working from home, Bassett explained, they were looking to create a space of relaxation and comfort.
“Through fragrance, we are able to help our customers transform their homes into a space that’s happier, fresher, and more inviting,” he said. “Our passion for fragrance helps make your house feel more like a home.”
While Yankee is obviously in the candle busi- ness, it is also clearly in the home fragrance busi- ness. That leads to developing products that may not be candles but help reinforce the Yankee Candle brand in new and different ways, such as the ScentPlug Fan.
“The ScentPlug Fan circulates fragrance throughout every corner of the room and has
a built-in light sensor that provides a soft glow when the lights are low,” Bassett explained. Depending on the season or mood, a variety of scents can be easily swapped out of the fan unit.
As April approaches, Bassett discussed several
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