Page 6 - BusinessWest August 17, 2020
P. 6
The Plot Thickens
Cannabis Industry Expands Its Roots in Western Mass..
EBy Joseph Bednar
ven in a normal year, Feb. 29 is an odd date to open a business.
“We really won’t have an anniversary for another four years,” Thomas Winstanley, director of Marketing at Theory Wellness, joked about his company’s third cannabis
dispensary, which opened in Chicopee on that leap-year date almost six months ago.
Of course, 2020 is no normal year, and a couple weeks after opening, Theory closed its doors as part of a statewide shutdown of ‘non-essential’ businesses due to the COVID-19 pandemic.
“It’s been an interesting six months, to say the least,” Winstanley told BusinessWest. “We had a brand-new team in place, the final approvals had come through, and that team was just getting their sea legs on the retail side when the shutdown came.”
6 AUGUST 17, 2020 FEATURE BusinessWest
