Page 4 - BusinessWest August 19, 2024

More Than a Food Truck
Holyoke Hummus Celebrates 10 Years with Wholesale Launch
BY JOSEPH BEDNAR
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ohn Grossman and Dawn Cor- deiro know how to pivot.
Not long after launching a successful food-truck enter- prise called Holyoke Hummus in 2014, they saw an opportu-
nity to open a storefront on High Street in Holyoke, called the Holyoke Hummus Café.
“We’ve been trying to find something more productive for us during the winter. We’ve always done catering, but the wholesale project, getting hummus into the grocery stores, we knew was a year- round proposition.”
“We had that for four years, and it was just amazing to be there on High Street while also doing the truck, but it was a lot of work keeping both of those going,” Grossman recalled. “And when the pan- demic happened, the foot traffic on High Street got so small that we couldn’t keep the restaurant open. We didn’t know what was going to happen. It took a few months before food trucks were even allowed to start serving again.”
But while COVID effectively killed the café, the food-truck business — special- izing in falafel and hummus — continued to thrive, with regular appearances, about 10 months a year, on area streets and at
4 AUGUST 19, 2024
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Owners Dawn Cordeiro and John Grossman