Page 32 - BusinessWest December 12, 2022
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a delivery model, with the small staff doing all the deliveries themselves rather than use an entity like DoorDash. It also partnered with an intern from Baystate Health on a hospital-worker pro- gram, whereby people could donate $10 toward a meal for a local healthcare provider, which Nosh matched.
As restaurants reopened, patrons were once again able to enjoy Nosh’s decidedly funky inte- rior design, bedecked in local art, antiques pur- chased by Skinner’s son and girlfriend, tables built by her husband, and the handiwork of a local woodworker who created countertops and the Nosh sign from reclaimed wood.
“I don’t like buying new things; I think we have enough abundance of things we can reuse and recycle,” she said. “So we try to be as mindful as we can in this industry about what we’re using for products and how they’re packaged and how they leave our establishment and what you can do with them afterward.”
The other dominant visual feature are the colorful, descriptive menu boards and the chalk- board paint covered with the staff’s thoughts — some amusing, some serious, especially around feminist values.
“I wouldn’t want a restaurant that looked like every other restaurant,” Skinner said. “I want my personality in here, and I think my personality is in here, as well as many of the people who work for me. It’s all coming through. We’re a team, so I want them to share their ideas.”
Outside Nosh, facing the alley, is a board that has been used for deadly serious messaging, from the transcript of the 911 call from the Uvalde, Texas elementary school to an angry quote from U.S. Rep. Jim McGovern in the wake of Roe v.
Wade being overturned.
“These are frustrating times we live in, and
I just don’t think we can be quiet about it any longer,” she told BusinessWest. “I’ve gotten some pushback on things; I got a one-star review because somebody didn’t like what was written outside. But I don’t want to put on a pretension that these aren’t things I hold dear to my heart.
“
things; I got a one-star review
because somebody didn’t like what
was written outside. But I don’t
want to put on a pretension that
these aren’t things I hold dear to
my heart. Sometimes, something
triggers me, and it’s like, enough is
”
Sometimes, something triggers me, and it’s like, enough is enough. Obviously, when Roe over- turned, that was just devastating.”
Inside the eatery are other messages promot- ing acceptance of all individuals. “All people, no matter what your beliefs are, should be accepted, no matter who you are and who you love,” she said, adding that the bathroom is dotted with still
more messages. “We’ve had people erase them. Then we just go back and write it again.”
Take Two
Speaking of redoing things, Nosh will soon open a second location on Albany Street, part of a collective called Urban Food Brood that includes Monsoon Roastery, Corsello Butcheria, Urban Artisan Farm, and Happy Man Freeze Dried. The overall concept is part café, part food manufac- turing, and part retail, Monsoon Roastery owner Tim Monson recently told MassLive, adding that he expects the operation to open before the end of the year.
A new commercial kitchen is being built for Nosh, which will offer a similar slate of offerings as the downtown location, starting off with break- fast and lunch menus. In the evening, Skinner plans to bring in guest chefs to cook dinner and show off their talents.
“It will have a market feel, with a lot of busi- nesses in there, and we’ll take new businesses just starting off and incubate them, get them going,” she said. “The property owner here did the same for me when I opened up my closet — gave me good rent and was super supportive. Someone might have a great idea or a product they want to sell, but can’t afford a brick-and-mortar place yet. So we’re trying to create that sort of space there.”
And perhaps help someone else who has always loved Springfield find long-term success in the City of Homes. u
Joseph Bednar can be reached at [email protected]
I’ve gotten some pushback on
        enough.
   32 DECEMBER 12, 2022
WOMEN IN BUSINESS
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