Page 48 - BusinessWest December 22, 2021
P. 48

Breaking Through
HomeCare Hands Enjoys Steady, Profound Growth and Diversity
By Mark Morris
Back in 2003, Sina Holloman discovered she loved working with seniors in a one- on-one setting. That passion eventually
inspired her to start HomeCare Hands, one of the fastest-growing homecare agencies in Western Mass.
“We know this is more than a business — these are lives we’re responsible for. We come to work to take care of folks and to make sure caregivers and clients alike are getting what they need.”
Initially trained as a nurse, Holloman was looking to make a career change and began to work privately for several families in an elder- care role.
“I managed all aspects of the senior’s care from mental, physical, financial, everything that had an impact on the individual,” Holloman said. “I did that for several years, then decided to try
my hand at business.”
In 2013, she stayed up
many nights with her lap- top computer studying how to start a home-care agency, how to under- stand the needs of the community, and what it means to be a woman in business.
After several months, she took out a “tiny ad” in the Reminder offering in-home care for seniors, listing her cell phone as the contact.
“That first call had
me jumping for joy,” she
said. Her elation was
quickly replaced with
concern when she heard
the specific demands of
the assignment. Located
in Southington, Conn.,
this family needed a live-in caregiver for three months for their loved one. The family speci- fied they wanted a mature person, which they defined as 45 to 55 years old, and this person must speak Italian.
Sina Holloman has grown HomeCare Hands to more than 200 caregivers and employees.
        “That was our first call,” Holloman said. While uncertain she could find someone to meet all those criteria, she made it work, and the three- month assignment lasted a year.
“This was our first client, first caregiver, first
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