Page 42 - BusinessWest December 7, 2020

lenge for small businesses.
“We’re definitely blessed because
we know other businesses had the opposite experience, so our heart goes out to them for sure,” Sedlak said. “We’re very grateful; we know how for- tunate we are in that regard.”
Hit the Road
Like many who start down the path of entrepreneurship, Sedlak did so out of necessity. In 2010, the U.S. was deal- ing with a different sort of economic crisis, the Great Recession, and both she and her husband were laid off from their jobs.
So, when she finished her time in massage school, she went into busi- ness for herself with a venture she would call SkinCatering. At first, it was a traveling enterprise, with Sedlak tak- ing her massage table door to door.
“I’d load up my Tahoe with all my stuff and drive to my first appointment of the day, and that would pay for my gas the rest of the day,” she recalled. “To be in this space now, to build something like this, and to be in busi- ness for 10 years, feels validating.”
Since opening a salon in Tower Square toward the end of 2013, the company — mainly focused on mas- sage and skin care — has grown sig- nificantly over the years, and the new
“We’re definitely blessed because we know other businesses had the opposite experience, so our heart goes out to them for sure. We’re very grateful; we know how fortunate we are in that regard.”
space will allow for a salon and nail services, which had been a dream of Brunton-Auger’s for some time.
These days, SkinCatering offers massages, body wraps, waxing, Reiki, facials, an infrared sauna, and more. The company formulates its own line of skin-care products that don’t use harsh chemicals and are vegan, gluten- free, and ‘cruelty-free,’ meaning they’re not tested on animals.
“That’s been the mission all along,” Sedlak said of the company’s ‘clean’ products. “It’s a big trend now, and I hate using the word ‘trend’ because it’s not going away; it’s a way of life now. I love it when other estheticians discov- er our products and their clients have great results.”
Indeed, SkinCatering sells its prod- ucts in other salons, and is also com- missioned by other companies to cre-
Skin
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42 DECEMBER 7, 2020
WOMEN IN BUSINESS
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