Page 15 - BusinessWest December 9, 2024

INSURANCE >>
Timm Marini, president of Personal Lines Insurance at Hub International New England.
BusinessWest
<< INSURANCE >> DECEMBER 9, 2024 15
Real Talk on Artificial Intelligence
To Unlock the Potential of AI, Nonprofits Must First Know the Risks
BY TIMM MARINI
Artificial intelligence can help give nonprofits a leg up with donors and benefactors, but better AI safe- guards may be needed to defend against potential cyber threats and other technology-related risks. Here’s what your organization needs to know.
Nonprofits are increasingly incorporating artificial intelli- gence (AI) into their operations and communication platforms, with their integration efforts actually outpacing their private- sector counterparts 58% to 47%.
AI enables nonprofits to enhance stakeholder engagement and can help them access solutions to social problems they are working to address. About 70% of nonprofits believe genera- tive AI will help them achieve their organizations’ sustainable development goals by enhancing productivity, improving access
“About 70% of nonprofits believe generative AI will help them achieve their organizations’ sustainable development goals by enhancing productivity, improving access to information, and increasing awareness to drive policy change. But AI also presents risks that could threaten a nonprofit financially, reputationally, and operationally.”