Page 6 - BusinessWest February 17, 2021
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 Welcome Mat
As Capacity Limits Rise, Many Businesses Remain in Limbo
  BAy Joseph Bednar
t the practice she owns in Wilbraham, Excel Therapy & Conditioning, Dr. Sara Hulseberg is used to multi- ple physical therapists and coaches treating a host of
patients each day, and for the center’s gym to be a hive of activity for members recovering from injury or improving their performance.
It’s quieter now, with a fraction of the usual patients in treatment rooms and in the gym at a time, and plenty of space between everyone.
That’s life in the capacity-limited world of doing business in the age COVID-19, but Hulseberg has rolled with the punches because ... what choice does she have?
“With the way things are going for some of my friends who have closed down, I’m thrilled we’re still open,” she told Business- West. “I’ve had to take advantage of PPP loans and disaster-relief loans in order to make sure we can stay open, but we are still able to serve our patients and clients, and they’re excited to be coming in.”
That said, she added, it’s difficult to make a profit in survival mode, when the first pri- ority is keeping the doors open and keeping employees paid.
“Those are small victories, and it’s a tes- tament to the fact that we’re doing some- thing right, because people feel safe com- ing in for group classes. In so many places, group classes have all but disappeared. I’ll take the small victories, and hopefully, we’ll find a way to combat this season and actu- ally start making money again. The goal is to serve people, but it would be nice to make money while doing it.”
On the other hand, Nick Noblit, gen- eral manager of Yankee Mattress in Aga- wam, hasn’t struggled too badly with the past eight months of forced 25% capacity, because that capacity isn’t too onerous in a store with more floor space per customer than most.
 6 FEBRUARY 17, 2021
FEATURE
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