Page 11 - BusinessWest February 17, 2025

“We are especially attuned to the critical role Deerfield plays in Franklin County’s economy, thriving on a diverse economic base and hosting businesses ranging from retail to advanced manufacturing.”
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Deerfield
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to the community, while Tree House itself contributed $137,000 in taxes and another $35,000 in meal taxes, as reported in the Greenfield Recorder.
“Not only are people coming and spending money at Tree House, but these are people that are coming from different communities to this community to spend money to have a good time,” VanAtta said.
The chamber sees the concert series as a definite plus, Deane noted. “Tree House Brew- ing is expanding their outdoor music concert series, and it has generated foot traffic.”
Indeed, over the last 12 months, Deerfield has attracted more than 1.1 million visits. By the state’s definition, 48.5% of all visitors can be classified as tourists, meaning their home residence is more than 50 miles away.
During that time, Tree House’s South
Deerfield location attracted 240,500 vis-
its from 145,500 visitors. Of those visitors,
23.3% had a household income of $200,000
or more, 37.9% of all Tree House tourists stopped at least one local business before going to Tree House, and 42.9% visited a local busi- ness after their visit.
Meanwhile, back at the chamber, Deane said many Deerfield businesses are participating in a redesigned, relaunched Franklin County gift card, another reason for visitors to head to this town of just over 5,000 residents.
“Through our work as both Franklin County’s Chamber of Com- merce and Regional Tourism Council, we are especially attuned to the critical role Deerfield plays in Franklin County’s economy, thriv- ing on a diverse economic base and hosting businesses ranging
Attendees gather early for one of Tree House Brewing’s summer concerts last year.
from retail to advanced manufacturing,” Deane said. “With attrac- tions like Historic Deerfield, Sugarloaf Mountain, Yankee Candle, Clarkdale Fruit Farms, Berkshire Brewing Company, Tree House Brewing Company, and more, Franklin County is fortunate to ben- efit from Deerfield’s vibrant mix of industries and a steady stream of visitors who contribute to our regional economy.” BW
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