Page 43 - BusinessWest January 20, 2021
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  Picture This
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Saving Lives
JGS Lifecare recently unveiled its new “Superheroes Saving Lives” campaign. Created in English and Spanish, the three- month campaign features videos from Ruth’s House Assisted Living Residence and Leavitt Family Jewish Home resi- dents, who thank the staff for their heroic efforts in keeping them safe during the pandemic. The campaign slogan — “Not all superheroes wear capes. At JGS Lifecare, we wear masks” — emphasizes the fact that healthcare workers have emerged as real-life superheroes, risking their own health every day to save the lives of residents.
  Hand in Hand
Mercy Medical Center is participating in an international art project recognizing health- care workers for their efforts during the pandemic with small, handcrafted ‘hand medals’ designed to create a link between the creator and the recipient. Mercy’s par- ticipation in the Hand Medal Project is a partnership with Virginia Commonwealth University School of the Arts in Richmond, Va. and artists connected to VCU who crafted 400 hand medals for distribution to Mercy nurses. Pictured, from left: Darlene Cunha, chief Nursing officer, presents a hand medal to Joseph Culver, a nurse in the Intensive Care Unit, as Mercy President Deborah Bitsoli looks on.
  Round Up
with Carr
Through Carr Hardware’s recent “Round Up with Carr’” campaign, customers donated $1,221.82 to the Enfield Dog Park, in Enfield, Conn. and $1,423.25 to Gifts of Love in Avon, Conn. As a fundraiser for those organizations, Carr Hardware offered customers in those two communities the opportunity to round up their purchases to the nearest dollar over the holiday season. Pictured: Ken Cohn (left) and Heather McDonald (right) of Carr Hardware present a check to Karen Pugliese, president of Enfield Dog Park.
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