Page 14 - BusinessWest July 21, 2021

Meghan Rothschild
President and Owner, Chikmedia
Meghan Rothschild says the role of event emcee comes naturally to her — and that’s just one of the many rea-
sons why the requests for her to take on those duties keep pouring in from groups ranging from the Ad Club of Western Massachusetts to the American Cancer Society’s regional chap- ter.
She’s adept behind the mic and standing in front of people because ... well, she’s had a lot of experience doing so — as a college instructor, specifically in marketing and public relations, and as a public speaker delving into subjects ranging from social-media marketing to sun safety (she is a melanoma survivor who started survivingskin.org to help share her message).
Sometimes she gets asked to emcee, but quite often she volunteers, one of many ways she gives back to specific nonprofits and the community at large.
“I really enjoy it,” she said. “And I try to use a little humor, a little self-deprecation, and try to get people to laugh; I try to reflect what the orga- nization wants me to reflect.”
Rothschild, a member of the 40 Under Forty class of 2011, has been a finalist for the Alumni Achievement Award, formerly known as the Con- tinued Excellence Award, on several occasions. And it’s easy to see why different panels of judges have come away so impressed.
“Every marketing strategy I devise for my for-profit clients aligns them with a nonprofit that makes sense for their mission; that’s something I’ve always been passionate about. Yes, you can buy traditional advertising, and that’s great; you can place digital advertising, you can do all these things. But if you can find a nonprofit or
a charity you can support, it’s going to really help reinforce your mission, but it’s also what you should be doing.”
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