Page 17 - BusinessWest July 21, 2021

Town Administrator Kayce Warren says green infrastructure and climate resiliency are now factored into every project in Deerfield.
ence for Franklin County,” she said, adding that the company’s ability to draw people to Deerfield is a huge bonus.
Tree House is just down the road from Yankee Candle Village, where Wade Bassett, director of Sales and Operations, said he is “super excited” about his new neighbor.
“We know they will drive lots of traffic to the area,” Bassett said. “And when you are in retail, traffic is a good thing.”
The Channing Bete site is a 41-acre campus with buildings for offices as well as manufactur- ing and warehouse space. Currently, the brewery is open for online ordering, and people can pick up their purchase at a designated time, or what
the company calls ‘on-the-fly’ purchases. Warren said Tree House has been working
through permitting processes with the town and plan to open in phases. In an Instagram post from November, Tree House said its larger vision is for an “expansive taproom” and to eventually “host parties, festivals, and celebrations” at the sprawling Deerfield location. The brewery has not offered a date when it will be fully open.
Count Diana Szynal among the many people who are excited about Tree House’s potential impact on the area. Szynal, executive director
of the Franklin County Chamber of Commerce, noted that, while cars have already begun lin- ing up, the fully developed brewery will bring an
influx of new visitors to Deerfield and Franklin County.
“We expect Tree House to draw a wide demo- graphic of people,” she said, adding that the chamber is working with the brewery to encour- age visitors to check out nearby attractions in Deerfield and Franklin County. “Some might be interested in adventure, like our outdoor activi-
“Now that Tree House has opened a location in Deerfield, we believe it will encourage other types of economic development.”
ties, while others might favor arts and culture, where we have great theaters and historic site.”
Welcome Mat
As pandemic restrictions ease across Mas- sachusetts, tourism has begun to bounce back. After an abbreviated season in 2020, Historic Deerfield hopes to benefit from this summer’s trend of family getaways by car. Laurie Nivison, director of Marketing for Historic Deerfield, is encouraged by seeing more traffic in the village’s parking lot.
“While our busiest time is during fall foliage, we are definitely seeing people take summer road trips,” she said, noting that most visitors hail
Deerfield
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