Page 8 - BusinessWest July 6, 2020
P. 8

White Lion Brewery
For This Springfield Business, Better Times Are on Tap
From the beginning of the pandemic, Ray Berry’s White Lion Brewery was deemed an essential business by the state’s gov-
ernor.
That means it was allowed to remain open
when many others had to close amid efforts to flatten the curve and relieve the tension on the region’s healthcare system.
“Pre-COVID, we were really ramping up and starting to fire on all cylinders relative to sales and construction — we were about
to onboard another salesperson and were also looking to obtain another vehicle and perhaps another part-time person to deliver our product. And then ... the pandemic hit.”
But as any other venture on that large list can attest, ‘essential’ does not mean free of challeng- es, headaches, anxiety, and uncertainty about what might come next.
Indeed, there’s been plenty of all of those things for this Springfield-based company that was looking toward 2020 as a watershed year, and still is in at least some respects.
Especially with plans for a much-anticipated taproom and accompanying restaurant in Tower Square — specifically the former Spaghetti Fred- dy’s site — now moving forward again after a halt to most forms of construction during the spring.
“Pre-COVID, we were really ramping up and starting to fire on all cylinders relative to sales and construction — we were about to onboard another salesperson and were also looking to obtain another vehicle and perhaps another part-time person to deliver our product,” he told BusinessWest. “And then ... the pandemic hit.”
And it hit hard, impacting the company from “front to back,” as Berry put it.
By that he meant virtually every aspect of the business, from the closure of the hundreds of bars and restaurants (as well as MGM Spring- field) that sold White Lion to a halting of con- struction work on the brewery; from the cancel-
White Lion
Continued on page 40
Ray Berry, seen here at the site of White Lion’s new facility in Tower Square, now under construction, says the pandemic impacted virtually every aspect of his business.
              All Wallets Welcome Here
Even you, duct tape.
berkshirebank.com/PrivateBanking
 Private Banking
Our Private Bankers manage all of your personal and business financial needs to simplify your life. To learn more we invite you to contact:
Beth Mineo at 413.523.7918
                              Banking products are provided by Berkshire Bank: Member FDIC. Equal Housing Lender. Private Banking is the marketing name for an offering of Berkshire Bank deposit and loan products and services. Rev. 6/20
 8 JULY 6, 2020
COVID-19
BusinessWest
Staff Photo







































































   6   7   8   9   10