Page 11 - BusinessWest June 10, 2024

Craig Swimm
Senior Vice President, Audacy Springfield
Craig Swimm was in the very first class of 40 Under Forty honorees.
That’s was 2007, for those who don’t know the history.
And for Swimm, who would turn 40 just a few months later, he acknowledged that this would be his only shot at attaining that honor.
As he reflected on all that has changed since he received his plaque on the stage at the Log Cabin that spring, Craig paused a second, said “wow,” and then paused again as if deciding where and how to start.
Indeed, there have been momentous changes, in his own life and career obviously, and in radio and with his broadcast group, which now includes 94.7 WMAS, sports station 105.5 WEEI, and a new Spanish station, Nueva 98.1 WHLL. And in general, with the Great Recession, other economic ups and downs, a pandemic and its aftermath, the emergence of social media, and so much more.
As for radio and the changes that have come to the industry and his group in particular, Swimm had to do some counting.
“Let’s see — there’s been one, two, three mergers, two bankrupt- cies, and a lot of other changes,” he said while giving the Readers Digest version of the progression from Citadel Broadcasting, which he served as sales manager when named a Forty Under 40 honor- ee, to the entity known as Audacy, a huge group with a presence in more than 100 markets, including Greater Springfied.
Craig Swimm today (left) and as a 40 Under Forty winner in 2007.
But what he chose to focus on more is what hasn’t changed over all that time — the team at Audacy Springfield, which has remained largely intact over those years,
even through mergers and
downturns in the economy;
the fact that station WMAS
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Sends Its Congratulations To Craig Swimm!
Finalist in the 40 Under Forty Alumni Achievement Award
Craig D. Swimm
SVP/Market Manager Audacy Springfield
Class of 2007
Thanks for 17 years of dedication
and achievements. A lot has changed since 2007. Sorry for all the stress and gray hair! - The Swimm Team