Page 7 - BusinessWest June 10, 2024

Meghan Rothschild
President and Owner, Chikmedia
Meghan Rothschild started speaking in public when she was just 20 years old.
She had become a survivor of melanoma, a common and
deadly form of skin cancer, and she began speaking out about her diagnosis as an advocate for sun safety and cancer prevention, turn- ing a negative into a positive.
Over the ensuing two decades or so, she would become a natural behind the microphone, addressing subjects ranging from skin cancer to social media to leadership skills and how to build them. She would also become a sought-after presenter and media host, including red- carpet coverage on behalf of Explore Western Mass. (the Greater Springfield Convention & Visitors Bureau) for Basketball Hall of Fame enshrinement, as a panelist for the RISE Women’s Leadership Conference, and regular media-outlet contributions including The Rhode Show, Mass Appeal on WWLP, iHeart Radio, and more.
It wasn’t until recently, though, that she delivered what she called
her first ‘keynote address.’ It came at the Pioneer Valley Women’s Conference staged last month at the Marriott in downtown Springfield. The conference’s theme was Unleashed, and the unofficial title of her address was “Living Authenti- cally Unleashed.”
“These were my tips for how to live an authentically unleashed life,” she told BusinessWest. “Being authentic, unleashing your emotions, unleashing your power, bringing empathy back into the workplace and acknowledging that people are human beings and not machine — things like that.”
When asked if she lived her own life authentically unleashed, she said, “I would certainly say that, yes. It means being free of of concern over how oth- ers view you, finding your true authentic mission and purpose, not being afraid to speak your mind, using your voice to set boundaries, knowing your own self- worth, all of those things,” she added.
“I started this to really take a calmer approach to my career, and it’s been the exact opposite. Entrepreneurship is not for the faint of heart, but the business has just blossomed.”
Building an impressive portfolio of public speaking engagements and living her own life authentically unleashed — in all those ways she described — are just two of the many ways Rothschild has grown and evolved, personally and profession- ally, since she became a 40 Under Forty honoree in 2011 while serving as Devel- opment and Marketing manager for the Food Bank of Western Massachusetts.
The most obvious is the creation and continued growth of the marketing and public-relations business she founded called Chikmedia, a full-service, boutique firm that provides clients nationwide with graphic design, social-media manage- ment, public relations, expert positioning, event management, and more.
But there is more to this story, including involvement within the community that takes many forms, from a Girls & Racism town hall created in collaboration with Girls Inc. to a Campaign for Healthy Kids PSA designed to help raise funds for the children and families that rely on Square One and were severely impacted by COVID, to her creation of the Chik of the Future Scholarship, designated for a young woman of color pursuing a degree in a marketing-related field.
The sum of these accomplishments has made Rothschild a repeat finalist for the Alumni Achievement Award. In fact, this is the fourth time that panels of judg- es have made her one of the top scorers.
It’s easy to see why, starting with her success in business.
She told BusinessWest that, while she considers herself an entrepreneur at heart, she never anticipated growing an agency to where it would have several team members and more than 40 clients at any given point.
“I started this to really take a calmer approach to my career, and it’s been the exact opposite,” she said. “Entrepreneurship is not for the faint of heart, but the business has just blossomed.”
Indeed, it now boasts clients ranging from TIZO, a national skin-care line, to local businesses and nonprofits ranging from the Log Cabin to Girls Inc. to the recently opened event venue 52 Sumner.
But she is perhaps more proud of the work that she and the agency are doing in the community. She is involved with the Advertising Club of Western Massa- chusetts as a board member, for example; runs in several 5Ks, like the one staged
Meghan Rothschild today (above) and as a 40 Under Forty winner in 2011 (top left).
recently to support Dakin Humane Society; and brings added value to the many nonprofits within the client portfolio as another way to give back.
“I do influencer marketing myself, so on social media, I’m constantly talking up my clients and sharing their events and throwing myself in the hat as a marketing tool for them — because I find that’s sort of a seamless way for me to give back,” she said.
And then, there are initiatives like the Chik of the Future Scholarship, which has grown in scope and monetary value over its five-year history thanks to the support of several local businesses, as well as the She Votes campaign spear- headed by the team at Chikmedia in collaboration with Girls Inc. The goal of the campaign was to pre-register as many teen girls to vote as possible and to raise $21,000 for the She Votes curriculum. Voting pre-registrations were outstanding, Rothschild said, and the fundraising campaign concluded 3% above goal.
Maybe the best indication of how far she has come, and how her impact has grown, is her increasingly crowded schedule, filled with various speaking engage- ments that reflect her many areas of expertise.
Last year, for example, she was in Dallas to appear at a major beauty confer- ence to share her personal experience with skin cancer and talk about TIZO. She also addressed the Bradley Chamber of Commerce this month and hosts a series of workshops for Head Start programs across New England.
Overall, she’s speaking four to six times a month on average, with the sub- ject matter ranging from skin-cancer prevention to entreprenership; from
Rothschild
Continued on page 13
>>
BusinessWest << FEATURE >>
JUNE 10, 2024 7