Page 8 - BusinessWest June 10, 2024
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Payton Shubrick
Founder and CEO, 6 Brick’s LLC
Payton Shubrick today (left) and as a 40 Under Forty winner in 2019.
Payton Shubrick joined the region’s 40 Under Forty club in 2019, when she was serving as ‘Innovation and Design Thinking man- ager’ for MassMutual.
That was one of the years when the honoree profiles consisted of answers to questions designed to provide some real insight into whom these individuals were and, well ... what made them tick.
In Shubrick’s case, they certainly did.
Indeed, when asked how she defines success, she said, “living a life of intentionality — one that allows you to smile unwittingly with excitement because of what you do, understand that hard times are a necessary evil to get to good times, and live a life that the ones you love are proud of.”
When asked what three words best describe her, she replied, “innovative, tenacious, visionary.”
And when asked what she’s passionate about, she wrote, “I am passionate about challenging the status quo. It is not easy, nor it is ever comfortable, but one fearless choice at a time, one brave deci- son at a time, one courageous action at a time ... you can change the world. In the end, some of life’s best moments are on the other side of fear.”
These answers explain the motivations for Shubrick’s subsequent career move — a bold entrepreneurial venture, a cannabis dispen- sary she would call Six Brick’s, a nod to the six people in her imme- diate family, many of whom are involved in this operation. And the words and phrases she used in those answers almost eerily portend what an extreme challenge this venture would become. Indeed, the cannabis industry has changed profoundly over the past few years as prices have fallen and the herd of players has been subsequently thinned; nearly 40 dispensaries in the Commonwealth have gone
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8 JUNE 10, 2024
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