Page 15 - BusinessWest June 12, 2023

“We had a good year in 2022, but it was a rebuilding year. I’m feeling better about
2023 — our ticket- sale numbers are mirroring 2017, which was a good year for us.”
to build on the momentum it gained from last year, while also leaning on the les- sons learned during the pandemic and the opportunities created by it, especially in the broad realm of outdoor dining, which was in many ways new to the community and came of age during that time.
Meanwhile, the chamber will continue to build on its multi-faceted efforts to mar- ket the community and bring people to it by spotlighting the myriad things to do and many ways one can fill a day — or several days — while visiting (much more on that later).
For this, the latest installment of its Community Spotlight series, Business- West takes an in-depth look at Lenox and how its economy, dominated by tourism, has made it most of the way back from the depths of the pandemic and is looking to set the bar still higher in the months and years to come.
Coming Attractions
Nacht knows all about being a business owner in Lenox. She was “one of the gang,” as she put it, the owner of the Scoop, an ice- cream and candy shop on Church Street, which she eventually sold to cryptocurrency tycoon Ryan Salame in 2021; he now owns sev- eral businesses in the community.
“I had skin in the game,” she noted, adding that, by then, she was already managing the chamber as well, putting the 40-year-old institution back on a path to better fiscal health and a more effective execution of its mission, which she described this way: “to be a full- service marketing firm for our members.”
And when she says full-service, she means it.
“If a member comes in and needs help with graphic design, we’ll do that, too,” she said, adding that, mostly, this work as a market-
Jennifer Nacht says Lenox’ tourist economy largely rebounded in 2022.
ing firm involves promoting the community, its events, its cultural institutions, and a whole lot more. It does this in a number of ways, including a weekly email blast sent to a growing list of subscribers now numbering more than 1,700.
A quick look at the most recent missive, under the headline “All the Good Stuff to Know This Week from the Lenox Chamber of Commerce and Its Members,” reveals just how much is going on in this community as summer beckons.
There’s the start to the Lenox Farmer’s Market on Church
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