Page 40 - BusinessWest June 9, 2021

for free IT assessment
NOT ALL COMPUTER CONSULTANTS ARE CREATED EQUAL MAKE SURE YOU HAVE THE RIGHT ONE
+ Specialize in business networks with 5-100 PCs, plus multiple locations
+ Cybersecurity and Compliance Experts (HIPAA, PCI, FINRA, etc.)
+ 60 Minute Response Time Guaranteed, no voicemail tag
+ Plans include Antivirus, Backups, Monitoring, Patching and Help Desk Support + User education for CyberSecurity awareness
+ 100% Satisfaction Guarantee + NO GEEK SPEAK
Bloo will make your technology WORK FOR YOU.
Bloo Solutions, Inc.
821 E Main Street Chicopee, MA 01020 413 536 5044
FREE report available at: www.bloosolutions.com/21-critical-questions
HELP WANTED
Service Tech - HVAC
We’re looking for a HVAC service technician for our service department to which we provide a wide range of residential and commercial services.
Applicants should have:
• 3-5 years HVAC experience
• Knowledge of sheet metal practices, air balancing principles, mechanical skills
• Universal EPA Certification
We Offer:
• Benefits
• Overtime Opportunities
• Hours 7am - 3:30pm M-F, but can be flexible if needed
• Company vehicle & gas card
For full job description, list of qualifications, and benefits, contact us below!
westernmassheatingcooling.com • 413-268-7777
Top: the holographic Kat Von D Metal Crush limited-edition powder highlighter carton won AIMCAL’s Product of the Year honors in 2018. Above: one of the many DVD packages Hazen has created over the past two decades.
glomerates, Illinois Tool Works, or ITW, which had bought up several of the small, boutique holographers.
“We had to work with ITW, but we didn’t feel like they were using their power very well,” Hazen recalled. “We got the job done, and it won an award — and the feedback we were getting from studios and box makers was that this could be big.”
So, seeing the expanding opportunities in front of him, Hazen started creating an in-house holo- graphic division.
Around 2005, “one of the companies that got acquired got busted into pieces, and we were able to start reassembling the pieces of the broken puzzle,” he recalled. “We set up our holographic lab, bought the holoprinter technology, hired some castoffs from the consolidation era, and set up a holographic lab in the basement. Since then, we’ve been able to expand.”
Shining Examples
Holography isn’t particularly new in the corpo- rate world, Hazen said, noting its use on the dove image on Visa cards.
“We got the job done, and it won an award — and the feedback we were getting from studios and box makers was that
”
40 JUNE 9, 2021
INNOVATION & STARTUPS
producing holographic plates as big as 60 inches by 60 inches. It’s not security
Hazen
Continued on page 44
this could be big.
“That’s a hologram. They’ve had that on the
Visa card for 40 years. A lot of times, holography is used as a branding feature, but also as a security feature. It authenticates, makes it hard to counterfeit. It’s done with money as well. That’s security holography, and it tends to be small.
“The holography we do for decorative packaging and some brand- ing is larger format,” he went on. “We’re
BusinessWest