Page 41 - BusinessWest June 9, 2021

Breaking Down the Silos
As Industry Needs Increase, Pixel Health Sees Considerable Growth
By JosepFh Bednar
or Pixel Health, 2020 was a year
of growth — double-digit sales growth, in fact, and a 30% staff increase despite the impact of COVID-19
on the healthcare industry.
“Now we’re coordinating beyond
the IT department, coordinating
with the clinical side of healthcare, and that opens up a whole different range of consulting services we offer to healthcare providers.”
Or, perhaps — at least in part — because of the pandemic’s effect.
That’s because information-technology (IT) needs shifted dramatically during the pandemic, and health systems had a lot to sort through.
“There were a ton of digital-health start- ups funded in 2020,” said Barbara Casey, chief revenue officer at Holyoke-based
Pixel Health, which comprises five separate but interconnected companies that assist health organizations in myriad ways. In fact, she noted, investment dollars in digi- tal-health startups doubled last year, from $7 billion in 2019 to $14 billion in 2020.
“Digital health in general had a tremen- dous boom in 2020, which is good — and, in some ways, not so good,” Casey told BusinessWest. “It creates more noise in the market. If we can learn more about what our clients’ requirements are and what they want the experience to be like for stake- holders, we can help them sort through those vendors and see which ones match their requirements.
“There’s a ton of choice — that’s why we exist,” she went on. “There’s so much vari- ability, so many ways you can do it. I think working with an organization like us, with as much depth and breadth as we have, is helpful to clients in finding a streamlined path to the end result.”
Pixel Health companies, which assist hospitals and health systems in creating IT infrastructure, improving operational pro- cesses, developing software, and facilitat- ing financial efficiencies, has dramatically expanded its national client base since the
Barbara Casey says Pixel Health’s companies understand the technology underpinning healthcare, but spend more time on people and processes.
INNOVATION & STARTUPS
JUNE 9, 2021 41
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